The argument in one line.
You can rebuild real support around a solo business without hiring anyone full-time, by trading salaries for shared-risk structures: profit-split partnerships, commission-only roles, and free peer masterminds.
Read if. Skip if.
READ IF YOU ARE…
- You run a solo or near-solo business and are burned out from doing everything yourself but aren't ready to take on payroll.
- You've had a bad experience with a full-time hire and want lower-commitment ways to bring in help.
- You're a freelancer or creator considering a commission-based manager (talent, brand, or sales) and want to know what a healthy split and scope looks like.
- You're weighing whether to start a mastermind or peer group and want a simple, low-stakes format.
SKIP IF…
- You're past the building stage and already have (or need) a formal salaried team - this is about the in-between stage.
- You want tactical hiring advice (job descriptions, interviewing, onboarding) - this video is about alternatives to hiring, not how to hire.
The full version, fast.
After parting ways with a full-time operations manager over a pay disagreement, the creator spent roughly two years doing everything herself, coinciding with her divorce, and burned out under a self-imposed hyper-independence. She's now rebuilding support through three lower-commitment structures instead of salaried hires: a profit-and-loss-shared event partnership with a defined end date, a 20% commission-based brand/talent manager who does more than the typical agency (scripts, analytics, emotional support) partly because he's also a friend, and two to three free peer masterminds built from pre-existing relationships rather than paid membership. The throughline is that all three structures tie the other person's incentive directly to shared outcomes rather than fixed cost, and all started from an existing relationship rather than a cold hire.
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00:00 – 06:58
01 · How I became a company of one
Backstory on letting her operations manager go over a pay disagreement, then going hyper-independent through her divorce; now reconsidering whether that was the right call.
06:58 – 11:34
02 · Joint ventures and partnerships
Co-founding the in-person event "The Marketer's Edit" with a former student as a profit/loss-shared project with a fixed end date rather than a hire.
11:34 – 17:21
03 · Commission-based talent manager
Paying a friend-turned-manager 20% commission on brand deals for a broader scope than a typical agency: negotiation, scripts, analytics, and emotional support.
17:21 – 24:24
04 · Masterminds
Two to three free peer masterminds built from pre-existing relationships, run on a simple recurring share-a-win/share-a-need format.
Lines worth screenshotting.
- A profit-and-loss-shared partnership with a fixed end date lets two people test working together without the open-ended commitment of an employment relationship.
- Paying a commission-based manager a higher cut (20% instead of the usual 10-15%) can buy a broader scope of work, from deal negotiation to script help to calendar management.
- A commission structure aligns incentive by design: the other person doesn't get paid unless you do, which removes the risk of someone else's overwork or misaligned deals.
- Doing business with friends is conflicting because it can work uniquely well (they already know your stress points) or damage the relationship if incentives aren't aligned.
- Standard brand-partnership agencies often just deliver the deal and leave the creator to operationalize it, whereas a personal commission-based manager can go further because the relationship, not just the contract, is the incentive.
- Free peer masterminds work best when built from a pre-existing relationship (mutual admiration, DMs, shared history) rather than approaching a stranger cold and asking them to join.
- A simple mastermind format - share a recent win, share something you want help with, share a resource or lesson - is enough structure to sustain a group for years.
- Losing two sources of support at once (an employee and a spouse) can push someone into an unsustainable hyper-independent mode that feels productive short-term but isn't durable.
- Reassessing a working relationship at a fixed checkpoint (e.g., after one event) is lower-risk than an open-ended arrangement, for both parties.
Three ways to get help without hiring full-time
WHAT TO LEARN
Support doesn't require payroll - profit-shared partnerships, commission-based roles, and free peer masterminds all tie someone else's effort to a shared outcome instead of a fixed cost.
- A profit-and-loss-shared partnership with a fixed end date lets two people test collaboration without the open-ended weight of an employment relationship.
- Paying a commission-based manager a higher percentage can buy a wider scope of work than a standard flat-fee agency would ever provide.
- Commission structures align incentive by design, since the other person only gets paid when you do, removing the risk of misaligned priorities.
- Mixing friendship and business is genuinely double-edged: it can produce better, more attentive work, but it can also damage the relationship if incentives drift.
- Free peer masterminds work best when built from an existing relationship rather than a cold ask, and a simple recurring format (wins, needs, resources) is enough to sustain one for years.
- Losing two sources of support at once can push a solo operator into an unsustainable hyper-independent mode that feels productive but isn't built to last.
- Setting a fixed checkpoint to reassess a working relationship lowers the risk of any new collaboration for both people involved.
Things they pointed at.
00:46bookCompany of One by Paul Jarvis
20:30channelFreelance Friday Podcast
Lines you could clip.
03:36
“That's one of the hard things about being a manager, being an owner is, like, you've gotta say no even though you believe people deserve a yes sometimes.”
20:46
“You don't get paid unless I get paid. A partnership, same thing. Like, I'm not doing all the work. We're doing this together. And if we fail, that's on us.”
21:50
“Business is like dating you guys. Just make a smooth move. Slide in the DMs, ask how they're doing, give them a compliment, be nice, then maybe ask for a coffee chat.”
Word for word.
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metaphorstory
00:00Hello, my friends. I keep getting comments on my videos that I'm making that yapping content. And so I'm like, you know what?
00:07Let me just give a true yap video and have a little chitchat with you guys. I, I've been thinking about this over the past couple weeks pretty intensely, and I don't think it warrants a full podcast.
00:21I think there's just sort of a stream of consciousness that needs to come out. I know this is gonna be so hot. Let's see.
00:26I should take my sunglasses off, shouldn't I? I want to. I'm sorry, you guys.
00:31I made a podcast probably two, two and a half years ago, if I had to guess, about how I was now a company of one and how I thought that was the the way of the future.
00:44I read a book, I believe it's called company of one by Paul Jarvis, and that really wow. This is literally too hot.
00:51Um, that really motivated me, inspired me, and I wanted to kind of pick up where I left off there because I feel like that's only a part of the story.
01:02Right? As anything in in business or the Internet. Right?
01:07Like, you you need a little more context. So first, I wanna explain why I became a company of one. This is a little bit of tea that I didn't share in that video just because I felt like it was, like, a little too soon and I didn't want to hurt anybody's feelings or call anybody out or anything, but now I can on why I became a company of one.
01:26I had a full time, basically a full time. She was contract, essentially was working full time operations manager. And that period of time that we worked together, which was probably only a year and a half or two years, that was my biggest growth period in the business, like, honesty.
01:45We did some crazy numbers. We had some crazy launches. We built some amazing systems together, and I am so grateful for her.
01:53And I I believe I said that in that video, that podcast. But, yeah, super grateful for her. Ultimately, what happened is she wanted more money than was advised to me, you know, from my accounting team and and from myself.
02:07I I was paying myself less money than she asked for, um, which I fortune favors the bold, baby. Like, I I there's no love lost there. Like, that's one of the hard things about being a manager, being an owner is, like, you know, you've gotta say no even though you believe people deserve a yes sometimes.
02:25You know? I wish I could do that. I and I I probably could have, but I think what would have happened if I would have is once the economy got a little bit worse over the next couple years, I would have had to let her go completely, and I think that would have been harder.
02:39So, anyway, that's how we ended things. Just a little tea there. Love and respect to her as always.
02:47What else? Um, so, basically, I decided I'm just gonna do things myself and just see how it goes because I was like, do I really need an operations manager?
02:59Like, let's let me kind of audit and see what I actually do need to hire for. Because, honestly, I was like even when she was working with me, was kind of like, is this the right, like, role that I need, or do I actually need a video editor?
03:12Do I actually need a, you um, know, something else, some other role? So I decided to just kind of, like, do things myself, see how things went.
03:21Well, that just never stopped. It became, oh, I actually really like writing and sending the emails, and I think it's really important that I do to, you know, it it I'm doing everything.
03:32Like, I'm doing all the email automations. I'm doing all you know, not just sending out my my weekly newsletters, which I do think are important for me to, um, send and write myself. It became I'm doing, like, literally everything, and then I'm taking on extra things and extra things.
03:47And then before you knew it, before I knew it, I had doubled my workload. I was just, like, not letting anybody in, not getting any other input.
03:57I was hyper independent, essentially. Also during that time, my marriage started to fall apart and my ex husband was never really like an official member of my team, but he definitely did help with certain things and again, grateful for that.
04:13Like, uh, I mean, I'm learning now that I'm single how much harder truly it is even just to do, like, brand deals.
04:22Brands will be like, hey. Can you go shoot, um, brand content at, like, this crowded public outdoor cafe for this campaign?
04:30And I'm like, how do you expect me to do that? I'm like, I need to hire somebody.
04:34Do you have more budget for me? And so there are definitely little things like that that just having a partner, having somebody that you live with, right, that you can quickly ask to, like, do something for you really does help. So all that to say, me ending those two relationships put me into this hyper independent, I am doing everything all on my own role, which I think I thrived in for a little bit, and I think that's kinda where I was at when I made that podcast.
05:00Now I'm actually kind of like, maybe I was wrong. Like, was I wrong?
05:07Because I am feeling for the first time in a really long time this lightness, this excitedness about work And if you could guess what's changed, I've let people in.
05:18I've let people in again. So I wanted to talk today about some other ways that you can let people in to your business without hiring a full time operations manager for a $100,000 a year or whatever that might be.
05:32Right? Because I'm not at that point. I still am not at that point.
05:35If anything, I'm further away from that point than I was, you know, a couple years ago because my revenue has dropped a little bit. And so I'm dipping my toe back in.
05:49So this is sort of like the beginner friendly hiring guide, if you even wanna call that collaboration guide, if you will. There's kind of, like, three different ways that you can work with people that I think really help.
06:03And and I wanna say, like, what's really helped has been I'm excited to do this again. I'm excited to just, like, talk to the camera, to just yap, to just talk, to meet people, to talk to my community, to do the things that really only I can do.
06:19And I think that's the most important thing to recognize in your business no matter what it is that you do, what your business model is. Figure out what those things are that only you can do. At this point in time, only I can make the videos.
06:32Right? I haven't introduced other cohosts on the channel. I haven't figured out an AI avatar.
06:37Right? This is the stuff that, like, no matter what, come hell or high water, I have to do and I want to do. But, like, there are a lot of things that, you know, happen before, after the video that a lot of other people can be helping with.
06:55So that's that's what I wanna talk about. So first off, partnerships. So you guys may know that I am working on this event in New York.
07:06It's called the Marketer's Edit. I won't rehash how that all came to be. I have a whole podcast about it that I'll link in the cards.
07:13But, basically, one of my former students, Elena Krumulowski, we met in person in New York a year ago when we had this idea. It's something I would never do on my own.
07:24I would never I thought about it. I've always been like, I wanna do an event. I wanna bring people together in a room.
07:30There's no way that I would actually do it on my own. There just isn't. I don't know why.
07:35I first of all, playing to my strengths, uh, I'm an introvert. I am an anxious Annie. Okay?
07:43There's just, like, a lot about me that is not necessarily the prime candidate to be, like, doing this. Now I know it's gonna be a good time.
07:52I know how to play the role for a day or two, but I just it is a stretch. It's a growth edge. It's a challenge for me, and that's really exciting.
08:02Like, when I left New York, we Elena and I went to New York to do some planning and to talk about the event and to tour the spaces and stuff, um, in May. And I left just feeling like this is such a perfect balance. Like, I am very operational, very analytical.
08:18I also know the business side in a a different way than she does, And she is, like, brings this, like, youthful and I don't mean that in terms of just age.
08:27Like, yes, she's a few years younger than me, but just, like, this fresh eyed kind of, like, wide eyed to the project that I just, like, don't have.
08:37I feel like I was kind of jaded about work for so long for a lot of reasons. You know?
08:44And I think that's really important. A partnership, unlike hiring somebody, right, unlike hiring my operations manager, I'm not paying Elena a salary.
08:53She's not paying me a salary. We are going into this project, sharing the responsibility, and sharing the wins from it, basically.
09:02So if we have a profit, we'll split that.
09:06If we, you know, owe money, we'll figure that out. So now what I'll say is it's in my opinion, unless you're, like, seasoned, unless you've done this before, my opinion is it should be a project. It should be, um, something that has, like, a start and an end date, at least in the beginning.
09:24With Elena and I, it's like, okay. We've got this event in November. After November, we can kind of decide, do we like this?
09:31Do we wanna do more? Do we wanna do online things? But it gives us an end date, and it gives us an option to opt out.
09:38Right? I'll do respect to her and to me.
09:41Like, it might not work. It might not be a good time. Who knows?
09:46It's gonna be a good time for you guys. I can almost guarantee that.
09:50I I that is, like, our utmost priority, but, I mean, from working together perspective, we could be like, you know what? We didn't communicate very well.
09:57I I did more. You did more. I don't know.
09:59There could be, you know, issues there. So I think having just, like, an end date or, like, a a date to reassess things is a good idea. So, anyway, by the way, the marketersedit.com.
10:12And, you know, actually, in one of my vlogs, was talking about it. So Elena and I are actually going to Paris together soon, and I was talking about, like, it's just so cool that I am able to hit up a friend who lives in Europe and be like, do you wanna go to Paris for a cute little couple days?
10:28Like, that's so amazing, and that's one of the reasons that we created the marketers edit is because we want people like you and I who are like, hey, I've got this idea. I need a business partner for it, or I need a collaborator, or I just want a friend who understands this industry who I can bounce ideas off of.
10:48We wanted you guys to be able to get into a room together and do that, and those opportunities are not plentiful. At least not for me, Definitely not where I live in Michigan.
10:58Right? This really is, like, a curated group of people from this community who understand your world, and it is going to be an interactive experience.
11:08It's not just gonna be, like, let's stare at a wall and stare at panels and stare at talks. Like, we're gonna be shaking hands, meeting people, you know, getting to know each other, um, doing activities together.
11:20Like, I want you to leave with your business bestie. I want you to leave with your future Elena. Right?
11:25Your first future business partner, your future future, uh, coworking buddy, your travel buddy, whatever. Like, that's the goal.
11:33So check it out. Link down below. Okay.
11:35The other thing that I've, uh, the other person that I've been working with somebody else who is, like, very analytical. Mean, I I think I'm very analytical, but he kinda takes it to a new level. So he's been kind of helping me with digging into my videos and the data and coming up with ideas and being like, here's, like, statistically speaking, like, what works and what doesn't.
11:55And, also, like, where where the working relationship started was I was like, do you wanna be my partnerships manager? I had a partnerships manager, and then I didn't, and I didn't, then I didn't, and then I didn't.
12:08I I ended my last partnership relationship, I think, about a year ago, actually. And, you know, without boring you guys too much, basically, a partnerships manager, they take 20% of brand deals or 15% or 10%.
12:20It depends. I'm paying mine 20%. But yeah.
12:24So they get you brand deals, and then they take 20%. I never felt like I had a I had one. I had one.
12:31Balu, love you. I I sent him a message recently because I was just like, you were just the best partnerships manager I've ever had, and I just hope you know how much how how much you set the foundation.
12:42Because we're actually going back and looking at stuff that Falu did, who is my first ever partnerships manager. We're looking at things he did and, like, revamping it for 2026 as I'm, like, training this new one. So, anyway, him and I, by the way, Falu, we stopped working together just because he has a full time career, and it was just kind of like a side gig for him, and it just kinda fizzled out.
13:03But he was amazing. Anyway, where was I going with that? Besides Falu, I had never really had a partnerships manager that I felt like really did everything I needed.
13:14And this isn't a slight against anybody. I also I worked with somebody named Nick. I love you too.
13:19He was great. It's not about the people. It's about the job of a partnerships manager, like, how how big agencies.
13:27Again, follow. He was independent. He was just side hustling.
13:30Right? The agencies I've been signed to, they have these rules, and they have these, like, processes that I just don't think serve me or serve creators.
13:39Like, I don't need somebody to just check my inbox for me. I need somebody to actually help me ideate the brand campaign then. Help me flesh out the scripts once I get them.
13:51Help me communicate back and forth with the brand contact. Um, help calm me down if I'm feeling stressed out. Like, there's just, uh, like, put things on my calendar.
14:01Create a Notion dashboard with all of the details for me. And I know that's, like, above and beyond what, like, the typical agency does. They typically get you the deals, and then they say you figure it out.
14:12You operationalize it. And I was like, no. No.
14:13No. I need more handholding. I do.
14:15And so this person that I'm working with is giving me that, and that's part of the reason why I'm paying him 20% and not 10 or 15%. Anyway, so far, it's been really good, and it's naturally evolved from check my inbox, negotiate these deals for me to, okay.
14:31We got this deal. Now what's next? He's taken the initiative to help me write scripts.
14:36Or like I said, to look at my analytics and be like, okay. Well, this video will probably perform well if you do it in this style and blah blah blah.
14:45And, like, I really need more of, like, a brand manager, I guess. You know, like like a Kris Jenner.
14:51Right? Like, I need Kris Jenner. This this person is becoming my Kris Jenner, I think.
14:55And I think part of it is, like, it's just a friend. Right? Somebody who is in my my personal life.
15:01And I feel so conflicted sometimes about doing business with friends. I think it can work, and it can ruin things.
15:11And I think one of the reasons it really can work is because number one, they know what you need.
15:17They know, like, okay, Latasha gets stressed out about deadlines or, like, whatever, so I can kind of try to, like, get ahead of that. Number two, I think there's just, especially with partnerships, there's a doing what's right for you and for your life kind of conundrum that comes in.
15:36I think that's yeah. Like, I'm Joe I was joking about Kris Jenner, obviously, but, like, I do think that's why she's successful and why that family is, you know, successful. I've had partnerships managers where they just try to, like, throw me at their they just want me to work.
15:50Right? Because they benefit the more I work. If they get me 50,000 in brand you know, dollars in brand deals, they're getting what's the math?
15:59I'll put it up on the screen. They don't care if those brands align with my values, if I'm working sunup to sundown, if like, they don't care.
16:08They just care about their check. Whereas if it's a personal friend, a personal relationship, yes, of course, they want money, but, like, not at the expense of my reputation, my, you know, mental health, all the things.
16:23So that's another way that you could work together with somebody is a commission based relationship. Obviously, the brand, uh, talent manager thing, I just explained kinda how that works.
16:34But, you know, you could also do, like, a sales. Like, if you're a social media manager or an agency or something, you could bring somebody on to do sales calls for you, to pitch you, and to get a cut of your contracts. Um, there's lots of different types of commission based relationships just depending on your business model, but that might be something that works for you because, again, it might not feel ready to say, hey, friend.
17:00Here's a $100,000 salary. But, like, if you work for it, if you hustle for it, you could get yourself a $100,000 salary or 50 you know, whatever.
17:09You know? It it it does incentivize them to do good work without having me cough up and, you know, dig myself into financial ruin, basically.
17:20Okay? Now the last way is one that I've talked about quite a bit on this channel, and that's through friends, through biz besties. Again, I want you to come to the Marketers Edit and find yourself a biz bestie.
17:32I have, I guess, two to three different, like, masterminds that I'm a part of. I was a part of, like, four or five last year, and I had to, like, cut them down, um, because you do have to be mindful, right, of, like, how much time you're spending just talking to people.
17:46But the ones that I'm in right now that I meet with regularly, I would say are beneficial to me.
17:51Yeah. Like and I feel like I'm helping them, but, basically, it's just a friend group, you know, business friend group. You get together.
17:58You hash things out. It's, you know, a sounding board. All of my masterminds have just started from, like, mutual admiration.
18:07Right? Um, one, I met the first guy on Twitter, r I p, Latasha's Twitter, at least.
18:14I guess Twitter kinda still exists, but I don't have one anymore. But we met in, like, 2021, and I think he'd I don't know.
18:20I think he DMed me first and just said I like your stuff, and I was like, me too. I like yours. And then, like, next thing you know, he's like, I've been getting together with these people and meeting.
18:29Do you wanna meet? And then I was like, yeah. And then we've still been meeting.
18:32It's 2026 now. We've been meeting for five years. I mean, that is truly so, like, lovely when you really think about it.
18:38Like, he's, you know, seen the highs and the lows of 2021 to 2026, and I've seen theirs. And, yeah, it can be low stakes.
18:47Like, we actually moved to that one. It was, I think, every other week, and we moved it to once a month just to fit all of our lifestyles better, but we also are always there for each other in between.
18:58If there's something that comes up in between, text me, email me, whatever. And, yeah, then another one I'm a part of, it was just kind of like somebody asked me, do you know of any masterminds? And I was like, no.
19:08Are you looking for one? I guess I could join another one. So I kind of helped create this one with another gal that I knew.
19:14And those oh my gosh. I just realized my seat was on. My heated seat I was like, why?
19:19I mean, I am I'm holding a hot coffee, and I had my heated seat on, like and it's 86 degrees outside. So yeah. So, yeah, uh, masterminds, just put the meetings on the calendar recurring every other week, come up with a format.
19:32Basically, the format for the ones I'm in is essentially, like, share a win from the past couple weeks or month, share something you want help with or you wanna work on. And then, like, if we wanna talk about things that we're loving, resources, books, creators, whatever, something new we learned, share that.
19:50That's kind of it. Super easy, and I just, like, I just think that and and free, by the way.
19:57I don't really believe in paid masterminds. I mean, I'm willing to change my mind, but I've personally never paid for one. And, you know, I've had membership groups in the past, and I think that's a little bit of a different thing.
20:10If you're just saying, hey. We're peers. We're people who are in a similar stage of business or whatever, I don't know if I like the idea of paying for it.
20:22Uh, some people say it helps with getting people to actually show up, but I think it's like, choose people who are gonna show up. Right? Choose people that you you develop a relationship first, you know.
20:33Like I said, the, um, Twitter one, we were Twitter Twitter friends first. The other two, we were just like friends first.
20:39And, yeah, you don't wanna just ask. Like, don't just slide into my DMs, and we've never talked and be like, hey, Latasha.
20:45Do you wanna be in my mastermind? I'm sorry. I'm gonna say no.
20:47Right? Because I don't have, like, any relation like, what why?
20:52Right? We we don't have any, like, alliance, allegiance to each other.
20:56I don't know the word. But, um, yeah, if you slowly right?
21:00I always say it. Right? you guys.
21:03Just freaking make a move, but don't make an aggressive move. Right?
21:08Just make a smooth move.
21:11Okay? Slide in the DMs, ask how they're doing, give them a compliment, be nice, then, you know, maybe ask for a coffee chat. Maybe buy them a coffee.
21:20Right? Send them a Starbucks gift card and say, hey, I would love to, like, meet you. Uh, you know?
21:26And then, like, slowly over time, you can ask them to start meeting with you regularly as a part of a mastermind. But, yeah, it takes a again, fortune favor is the bolt. Right?
21:36It takes a little bit of guts to do that. I I can admit. Um, but it is so so incredibly helpful and really helps with that loneliness that entrepreneurship can bring.
21:49And then, of course, there's just, like, going outside, right, going to events. I've been doing more of that here and there. I also have my studio space, which has been nice because it's like, when somebody does wanna meet me, it's like, I'm a little bit more inclined to be like, hey.
22:03Yeah. I'll show you the studio. But yeah.
22:05So, anyway, I sort of have a team, but I don't have the tea a team in the traditional way still that I talked about in that podcast a few years ago.
22:16I still do not have, like, people on salary or anything like that. I'm working with people in ways that I feel like are more mutually beneficial and that I think encourage them to show up in a way that actually has impact in ROI on the business.
22:34Right? Because if it's a commissions based role commission based role, um, you don't get paid unless I get paid.
22:42A partnership, same thing. Like, I'm not doing all the work. We're doing this together.
22:46And if if we fail, like, that's on us. Right?
22:50And and, obviously, with the within the partnership, I mean, maybe her and I can do an episode once this is all wrapped up and done if we're still friends. No. I'm just kidding.
22:58We're gonna always be friends. But, um, yeah, but just kind of, like, sharing responsibilities and things like that because, yeah, like, you can't you can't join a partnership and then do all the things.
23:07But, um, anyway, I just wanted to share this little, like, yap about I think sometimes when we talk about building a team, it's, like, very, like, okay. I gotta hire this person at this many hours at this retainer at this end.
23:17That's just not realistic, I think, when you're in the building stage, which frankly, I'm in.
23:23I feel like I am in the building stage of my business again. I'm not like what I was doing several years ago where I could just, like hold on.
23:31I gotta do my move. Okay? That's not me right now.
23:35That's not me right now. I've gotta get a little scrappy, and therefore, I need people on my team who are willing to be a little scrappy with me.
23:43Okay? So let me know what you think. Let me know if you have thoughts, questions, um, anything you want me to yap about in the future.
23:52I kind of have been liking doing these little, like, well, I've got a Starbucks gift card now. One of my clients very kindly sent me a Starbucks gift card, so I'm like, alright. I've got Yap content.
24:02Yap well, no. I need Yap material. I need things to Yap about, but I've got, uh, I've got Yap fuel.
24:08I've got Yap fuel. So, anyway, let me know what you think, all the things. Hope you guys are doing well, um, and having a lovely, lovely day and enjoying summer.
24:16I can't believe it's, like, summer. It's so hot. Alright.
24:20Well, I'll see you in the next one. Bye.
The Hook
The bait, then the rug-pull.
Two years ago she made a podcast about becoming a happy "company of one." Now, parked in her car with a Starbucks cup, she's walking that back - explaining why hyper-independence quietly became a burnout trap, and the three lower-commitment structures she's used instead of a salaried hire to let people back in.
Named ideas worth stealing.
05:58list
Three ways to let people into your business without a full-time hire
- Profit-shared partnerships (fixed end date)
- Commission-based roles (talent/brand/sales)
- Free peer masterminds
Three lower-commitment structures for getting support without payroll, each tying the other person's incentive to a shared outcome rather than a fixed salary.
Steal forSolo founders deciding how to get help before they can justify a full-time hire
How they asked for the click.
VERBAL ASK
07:05link
“JOIN ME AT MY FIRST IN PERSON EVENT! themarketersedit.com”
Woven into the partnership chapter as the concrete example, then repeated with a lower-third graphic and closed with a direct "check it out, link down below."
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Visual structure at a glance.
