Modern Creator
Brad | AI & Automation · YouTube

Claude Code RUNS My Business (13 WORKFLOWS)

A 13-minute walkthrough of every workflow one founder uses to replace a full team — from lead gen to a self-updating second brain.

Posted
3 days ago
Duration
Format
Tutorial
educational
Views
1.3K
56 likes
Big Idea

The argument in one line.

Solo founders can get a full team's worth of output by building a library of Claude Code skills that handle every phase of the business — finding customers, closing them, delivering work, and compounding knowledge — without hiring anyone or subscribing to additional software.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • A solo founder or consultant already using Claude Code who wants to go further than basic prompting.
  • Someone running a service business who is manually doing sales research, proposal writing, or content repurposing and wants those automated.
  • A creator or operator who has heard about second brains and wants a practical, LLM-native implementation rather than a Notion setup nobody uses.
  • Anyone building or selling Claude Code workflows who wants a benchmark for what a production system looks like.
SKIP IF…
  • You have no existing business to automate — most workflows assume you already have a niche, clients, and repeating processes.
  • You are looking for deep technical implementation — this is a high-level tour, not a step-by-step build guide.
TL;DR

The full version, fast.

The video argues that Claude Code is most powerful not as a chatbot but as a workflow runtime — a place where you install skills that automate specific business functions. The four-phase framework (Find/Close/Deliver/Leverage) maps the entire solo-founder operating loop, with each workflow corresponding to one repeating task: scraping leads, researching prospects before calls, generating proposals, producing and atomizing content, codifying SOPs into reusable skills, scheduling those skills as cloud routines, and feeding an LLM-readable second brain through automated context-farming agents. The final workflow (AIOS) ties it all into a single VS Code workspace that acts as a living operating system for the business.

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Chapters

Where the time goes.

00:0000:50

01 · Hook + framework overview

States the thesis and introduces the four-phase structure: Find, Close, Deliver, Leverage.

00:5001:43

02 · WF 01 — Find Leads

Apify scrapers + AnyMail Find build a targeted lead list via Claude in minutes.

01:4302:43

03 · WF 02 — Research Leads

Firecrawl + Apify pull funding news, social posts, and open roles into a one-page pre-call brief.

02:4304:30

04 · WF 03 — Build Collateral

PDF + PowerPoint skills customized with brand context produce proposals and lead magnets from sales call transcripts.

04:3005:30

05 · WF 04 — Find Content Ideas

Slash command scores competitor posts against the creator own average; feedback loop learns user taste over time.

05:3006:30

06 · WF 05 — Repurpose Content

Content atomizer generates 18 platform-native posts from one idea, pulling voice from a brain folder.

06:3006:47

07 · WF 06 — Generate Images

Nano Banana + GPT Image 2 integrated via API produce YouTube thumbnails and ad creatives directly in Claude Code.

06:4709:10

08 · WF 07 — Write SEO Blogs

SEO plugin + Data for SEO MCP identify ranking gaps, produce agency-quality briefs, write the article, and publish to CMS.

09:1011:10

09 · WF 08 — Build Skills

Anthropic skill-creator codifies any repeating SOP into a living skill; brand folder keeps context current with no stale copy.

11:1012:52

10 · WF 09 — Automate Routines

Skills run on schedule or event trigger, locally or in the cloud — client onboarding fires the moment a form is submitted.

12:5213:15

11 · WF 10 — Research Anything

Last Thirty Days skill queries Reddit/X/YT/HN simultaneously and ranks by upvotes and real money; paired with Watch skill for video.

13:1513:32

12 · WF 11 — Build an LLM Wiki

GitHub-versioned markdown second brain that Claude can query live for deal status, meeting context, or overnight changes.

13:3213:13

13 · WF 12 — Farm Context

Sub-agents pull Slack, transcripts, and inbox into the wiki on a cloud schedule — second brain updates while the laptop is off.

13:1313:53

14 · WF 13 — AIOS

VS Code workspace holds all folders as one AI operating system; importable as a profile in 30 seconds.

Atomic Insights

Lines worth screenshotting.

  • A Claude Code skill is just a markdown file with instructions — because it is an open standard, it works in Codex, Cursor, or any other AI tool the day you switch.
  • Researching a prospect before a sales call — their funding, recent posts, open roles — takes minutes in Claude Code and lets you walk in knowing more about their business than they expect.
  • Job postings reveal more about a company's internal priorities and current tools than any press release does.
  • A content atomizer can generate 18 platform-native posts from one idea — not copy-paste repurposing, but a carousel for LinkedIn, a thread for X, and a reel script for Instagram all in distinct formats.
  • Claude Code can generate thumbnails via the OpenAI or Google image APIs directly — no Canva, no Photoshop, just iterate in seconds.
  • Agency-quality SEO briefs are the kind of work agencies charge thousands per month for, and Claude Code can produce them and publish the article in one unattended run.
  • Static SOPs in Notion never get read; a Claude Code skill is a living SOP that improves every time it runs.
  • Event-triggered routines turn Claude Code from a tool you invoke into a background operator — a client fills out a form and onboarding starts automatically.
  • The Last Thirty Days skill ranks research sources by real upvotes, views, and prediction-market money, not by Google ranking age.
  • A second brain is most useful when it feeds itself — sub-agents pulling from Slack, meeting transcripts, and email every morning mean you wake up to a wiki that already knows what moved overnight.
  • Skills are an open standard — drop them into a private repo and your whole team shares the same operating procedures the day you hire.
Takeaway

Thirteen Claude Code moves that run a solo business.

WHAT TO LEARN

The most durable shift in this video is treating Claude Code not as a chat window but as a workflow runtime where every repeating business function gets its own skill, schedule, and feedback loop.

  • Lead research before a sales call — pulling a prospect funding rounds, recent posts, and open job roles — takes minutes in Claude Code and often surfaces angles the prospect does not expect you to know.
  • Job postings are more revealing than press releases: what a company is hiring for right now tells you exactly what problems they are trying to solve and which tools they are already using.
  • A static SOP in Notion does not improve and is rarely read; a Claude Code skill improves with every run and can be shared across a whole team through a private GitHub repo.
  • Skills are an open standard — markdown files with instructions — so they are not locked to Claude Code; the same file works in Codex, Cursor, or any AI tool that reads markdown.
  • Event-triggered routines convert Claude Code from a tool you invoke into a background operator — a client submits a form and their onboarding starts automatically, without you touching it.
  • The Last Thirty Days research skill ranks sources by real upvotes, views, and prediction-market money rather than Google ranking age, making research harder to game and more current.
  • A second brain is most useful when it feeds itself — sub-agents connected to Slack, meeting transcripts, and email run on a cloud schedule so the knowledge base reflects what moved overnight without any manual filing.
  • Combining research and video-watching skills lets you extract information from video lectures that a transcript alone would miss — code on screen, diagrams being drawn, things the narrator points at but never says aloud.
Glossary

Terms worth knowing.

Skill (Claude Code)
A markdown file containing instructions that Claude Code loads as a slash command, turning a repeating workflow into a one-line invocation. Skills are portable across AI tools because they are plain text.
AIOS (AI Operating System)
A VS Code workspace where all business folders — sales, content, brand, second brain — live together so Claude Code can read and act on all of them from one place.
Context farming
Automated sub-agents whose only job is to pull information from connected tools (Slack, email, meetings) into a second brain on a schedule, so the knowledge base stays current without manual effort.
Apify
A platform with thousands of pre-built web scrapers that Claude Code can call to pull data from LinkedIn, Google, Instagram, and other sites without writing scraping code.
Firecrawl
A web crawling tool Claude Code can use to read an entire website — extracting news, funding rounds, and product information — and return it as structured data.
Last Thirty Days
An open-source GitHub skill (40k+ stars) that searches Reddit, X, YouTube, and Hacker News simultaneously and ranks results by real engagement signals rather than SEO age.
Data for SEO MCP
An MCP server that gives Claude Code direct access to search ranking data across Google and major AI engines, enabling gap analysis and competitive content strategy without leaving the editor.
Second brain (LLM-native)
A folder of linked markdown files, version-controlled in GitHub, structured for an LLM to read — distinct from tools like Notion in that it is optimized for machine querying rather than human browsing.
Resources

Things they pointed at.

00:50toolApify
01:20toolAnyMail Find
01:45toolFirecrawl
03:05toolAnthropic PDF skill
03:05toolAnthropic PowerPoint skill
06:47toolNano Banana (Google image model)
06:47toolGPT Image 2 (OpenAI)
07:20toolData for SEO MCP
10:20toolAnthropic skill-creator
12:52toolLast Thirty Days GitHub skill
13:20toolObsidian
13:13linkVS Code AIOS profile (importable)
12:53linkClaude for Founders guide
Quotables

Lines you could clip.

00:12
The founders who implement these systems in Claude Code are getting a whole team's worth of work done without hiring anyone.
Strong credibility claim that sets stakes for the whole videoTikTok hook↗ Tweet quote
10:10
A skill is a living thing. Every time you run it or tweak something, it gets a little better and starts to feel more and more like the way you would do it yourself.
Memorable reframe of what a workflow actually isIG reel cold open↗ Tweet quote
13:32
Instead of feeding your wiki by hand, you can build sub-agents whose only job is to pull context for you into your wiki.
Concrete unlock that shifts second brain from aspirational to automatednewsletter pull-quote↗ Tweet quote
The Script

Word for word.

Read-along

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See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphoranalogy
00:00I run my entire business on Claude Code, and these are the exact 13 workflows that make all of that possible. Each one lets me handle a key part of my business from finding customers to closing them, delivering work that gets them to stay, and the leverage layer that underpins it all. The founders who implement these systems in Claude Code are getting a whole team's worth of work done without hiring anyone.
00:19So in this video, I'll walk you through each one and hand you a guide with the exact steps to build them out. So without wasting any time, let's get into it. So if you're super into inbound, this one's gonna be great for you because it this workflow lets Claude Code find leads in your ICP to reach out to over email and LinkedIn.
00:33Now there's no need to bother learning Clay or grinding through LinkedIn by hand because who wants to do that? Instead, I'm just gonna ask Claude here to find a 100 CEOs of accounting firms in Sydney with their emails and LinkedIn profiles. It'll build the list from Google search using Appify, which connects Claude to thousands of scrapers that can pull data from almost anywhere on the Internet.
00:53Then every contact will run through any mail find to find the decision maker email address in LinkedIn. And a few minutes later, I've got a 150 leads back here in this spreadsheet, and they're ready to reach out to. But you're not just stuck with Google search results because there are scrapers for LinkedIn job postings, Instagram followers.
01:09You can even go and find all of the people that liked a certain post on LinkedIn. So wherever you can think to pull leads from, you can build a clean targeted list from that in minutes. The exact actors and enrichment tools I'm using are in the guide, but once you get all those people onto a call, you're going to want to walk in prepared, so that's when work flow two comes in.
01:26So work flow two is having Claude research a lead before you ever get on a call with them. Because most people are gonna walk into a call having done a quick Google search and a glance at the website if that, but I want way more than that when I join a meeting. Because I wanna see a one page brief that tells me who they are, what they posted recently, anything that's going on with the company, any recent funding announcement, news about themselves or the company, and I can get Claude to pull all of that for me.
01:51It just reads my calendar to grab my meetings that are coming up today, then it uses Firecrawl, which is a great web scraping tool to crawl their site for news, funding rounds, expansion, or any press. Then I can use Apify again here to find any post they've made on their socials or grab their open roles as well. Because what a company is hiring for can tell you a lot about what's going on inside right now and the tools that they're using.
02:12And what I get at the end is a one page brief with the talking points and the angles to open on. So I walk into that call knowing more about their business than they'd really expect me to. It's a super simple workflow, but it's one that helps me close a lot more deals.
02:25And once you've got those people on a call, you're going to wanna put an offer in front of them, so that's when workflow three comes into this. Now workflow three is getting Claude to build your proposals, sales decks, and lead magnets for you. Now the nice guys over at Anthropic ship a bunch of prebuilt skills that Claude Co.
02:42Can use to work with documents, and two of them are really practical here. That's the PDF and PowerPoint skills. These skills give Claude everything it needs to go out and build proposals for you, but they're off the shelf and generic, so they won't fit your brand.
02:55So once you've got them installed, you actually need to go in and customize them into your own proposal generating skills. I'll ask Claude here to go and grab my website and turn that existing PDF skill into a proposal skill. But once I have that built, all I have to do now is feed the transcripts from my sales calls into it and ask Claude to build the proposal.
03:12Claude will draft a branded PowerPoint or PDF ready to send to the client or present on the next call. And I can even use the exact same document on demand system to build fully branded lead magnets, the kind of free guides that are actually worth handing over an email for. That all happens in seconds.
03:28But a lead magnet is only really worth building if there are people finding you. And direct outreach isn't the only way to fill your calendar, so let's have a look at the other side of the coin when it comes to go to market marketing. Workflow four is using Clawd to find winning content ideas for you so you never have to sit there scratching your head about what you wanna post this week.
03:45Now lucky for you, I actually went ahead and built this exact skill out a few weeks ago here on the channel, and it's super easy to install with just a couple of commands. This exact skill, the one that you're seeing right now, is what grew my channel to over 10,000 subscribers here on YouTube. But it can super easily be applied to any other platform you're posting And once it's installed, all you have to do is go and type slash content ideas to get the top performing post from your competitors scored against that creator's own average.
04:12So you're seeing actually what broke out for them, not just what's popular overall. From there, it hands you a curated list of ideas in your voice based on what's been working in your niche right now. And the best part is that it learns your taste over time through a feedback loop of upvotes and downvotes and comments.
04:28And once you've got one good idea for the week, you wanna take that and feed the machine constantly, so that's the next workflow. Workflow five turns a single content idea into a full week of content across your socials. For this, I use a content atomizer skill.
04:42I actually haven't released this one publicly yet. So if you want a full video on that one, just leave a comment below. But don't worry, right now I'll give you the full breakdown in the guide as to how you can build it yourself.
04:51But essentially, it writes everything in my voice adapted for each platform and reads my brain folder here in my AIOS. So LinkedIn carousels and Reddit breakdowns sound like they're coming from me and not from AI. And it's not copy paste either because every platform gets its own native format, like a carousel on LinkedIn, a thread on x, a real script or Instagram.
05:12I can drop one idea and it'll give me 18 posts across all of these platforms. It's a super simple workflow, but it's one that saved me so much time. Content has to stop the scroll though, and on most platforms, that comes down to the visual.
05:23By the way, if you wanna grab the complete guide for all of these workflows, including all of the download links for the skills and the setup instructions, plus the prompts that I use, it's all in the Claude for Founders guide linked in the description below, which is workflow six, generating your images and thumbnails right inside of Claude code using Nano Banana and GPT image two.
05:43The thing is Claude doesn't actually have a native image model, but that's not really a problem because we're in Claude code here. And we can really easily just integrate OpenAI's image two or Google's Nano Banana image models directly into ClawdCode using their APIs so I can generate images quickly. And since I'm mostly on YouTube, I have this set up to generate YouTube thumbnails, but you could just as easily set this exact same workflow to generate ad creatives, social graphics, products, mock ups, whatever, carousels even.
06:09All I have to do is feed Claude the script for the video, and it generates four different thumbnails in seconds. And from here, I can iterate on each of them until they're perfect. In fact, almost all of the thumbnails on this channel are generated this way, but great content only works if people can actually find it.
06:24So the last marketing workflow is about getting discovered in the first place. Workflow seven is using Claude code to get your business found in AI search and then write and publish the content that gets you there on auto pilot. AI search is playing a bigger role than ever in how customers are finding products.
06:39And across Claude, ChachiBT, Perplexity, and Gemini, they all have different search models. So I wanna know exactly where I'm ranking across all of these different tools and find the opportunities to get recommended more.
06:50To do that, I actually developed an SEO plugin for Claude Code, and you can grab it at the guide below. Pair it with the data for SEO MCP, which lets Claude see exactly where you're ranking across all of these AI engines and Google search.
07:02The plugin lets Claude read your entire site and your competitors, then show you exactly where you rank across Google and the major AI engines and where you don't. And from there, it'll surface gaps you can actually win in and build agency quality briefs that include the full post structure, the recommend headings, the questions people also ask.
07:20These are the kind of briefs that agencies are charging thousands per month for, and you don't have to stop at the brief. You can actually go and have Claude write the entire article and publish it straight to your CMS. So the thing runs from research to to live post without you having to touch it much at all.
07:34Okay. So so far we've been talking a lot about go to market, and that's a super important part for founders. But what I wanna start talking about now is actually fulfilling on the work.
07:42Now that's workflow eight because it's taking your existing SOPs and delivery processes and codifying them into custom skills that you can then hand off these processes to AI agents with. And to do that, we'll lean on Anthropic skill creator, which is basically a skill that builds other skills all within Claude itself. The idea here is really simple.
08:00Any process that you find yourself repeating again and again in the course of delivery can be built into a skill. That might be onboarding steps, how you format your monthly reports, product configuration if the APIs allow it. All you have to do is walk Claude through it once, and it packages the entire thing into a usable skill.
08:16Now under the hood, a skill is just a markdown file with your instructions, and you can either bake the context straight into it, or you can actually point that skill to context that lives elsewhere. So that might be in your second brain or in MCPs that connect into your systems. For me personally, I point it into my brand folder, so anytime the brand voice changes or pricing changes, then that all flows through and there's no stale copy floating around.
08:38And unlike a static SOP sitting in a Notion doc that nobody is ever going to read, a skill is a living thing. So every time you run it or tweak something, it gets a little better and starts to feel more and more like the way you would do it yourself. And skills are an open standard, so the day that you bring your team on, you could drop them into a private repo and share them with everyone.
08:57Or if you move away from ClaudeCode at some time, you can always, like, drop them into codex or any other AI tool because skills work everywhere. And once a process is a skill, you don't even have to run it by hand because workflow nine is taking those skills and making them run automatically. So work starts happening in the background without you having to kick it off.
09:14This is the real leverage when it comes to AI, and the simplest version of this is just taking one of the skills that you just built and putting it on a schedule. You can run it locally on your machine where it uses your logged in browser and connected apps with no API keys to wire up or anything to worry about, or you can push it up to the cloud so it fires at the same time every time every day even if your laptop's closed, switched off, or burns down.
09:34Now something like a morning breeze for a client report sitting there waiting for you before you've even started work is super valuable, but the real unlock is event triggers where instead of running on the clock, the routine fires the instant something happens in one of your apps. For example, a client could fill out their onboarding form, and that event could kick off a Claude routine where an AI agent would start setting them up in your software.
09:55This is especially powerful if you're running, like, a digital services business because most of the tools you're using can be tied directly into Claude code. Now we're into the workflows that will actually build and grow your business, turning AI into compounding leverage over the long term. So workflow 10 is using Claude to research and learn pretty much anything, whether that's a market you're entering, a competitor, or a bet you're about to make.
10:15The problem is that everyone's Claude right now is pulling the same generic research. So I'm actually using this school called Last thirty Days, which has over 40,000 stars on GitHub. And instead of grabbing the first result it finds, it makes Claude search through Reddit, X, YouTube, Hacker News all at once.
10:30And then it ranks everything by real upvotes, views, and even real money when it's like a prediction site like Polymarket. You get one verified brief at the end with what people are actually saying right now and not whatever the highest ranking Google search from two years ago is, but not everything you need to learn lives in text.
10:48Half of the good stuff is locked inside of videos, and by default, Claude can't even see what's on screen. It might read a transcript at best and miss everything visual. So I paired the last thirty days skill with the watch skill.
10:59I can drop in any video, a lecture, a competitor's tour, a tutorial you've been meaning to get through, and instead of skimming the transcript and guessing, it pulls the real captions, it watches the actual frames at the same time, and it sees the code on screen, the diagram being drawn, the thing the narrator is pointing out but never says out loud, and turns an hour long video into maybe three or four things that you actually needed to see.
11:22Both are totally free, the repos are linked in the guide below, so you just copy the commands to get them installed in a few seconds. And to tie it all together, you're gonna want a single place where everything you know actually lives. So Workflow 11 is taking that research plus everything else you know and building yourself a second brain.
11:38Think of it as your own private wiki, except it's built for an LLM to read. It's really just a folder on your computer with linked markdown files split into different subfolders. So every decision you make, every doc, every insight lives in one place that Claude can have access to and read all of it.
11:55And it's all version controlled in GitHub, so you can see all of the different changes that happen over time. You can even open this up inside of Obsidian or your AIOS as well so you can see all of the files and interact with them. Once all your context is into your second brain, you can ask Claude anything about your business and get an answer that's grounded in your own data, not some generic guess.
12:15I can query it live asking how a deal is progressing in a sales cycle or getting the exact context of a meeting back in seconds, Or I can run a command and get a full briefing on everything that's moved overnight or what I need to be prepared for for the day. The hard part with any second brain is actually keeping it fed and doing that by hand never lasts, so that's when workflow 12 comes in context farming.
12:36Instead of feeding your Wiki by hand, you can build sub agents whose only job it is to is to pull context for you into your Wiki. You can point one farmer at each tool where your work actually lives, something like your Slack, your meeting transcripts, or your inbox, and connect them through MCPs. Now every time those farmers run, they pull context through the MCP connection and file it back into the second brain automatically.
12:58Now the key here is to set them up on a schedule in the cloud so they fire every morning before you even laptop, and you wake up to a second brain that knows what's moved across your business overnight. Now the best way to work with your second brain is through your own AIOS, and that's the final workflow and the one that ties all of this together.
13:15Everything we've covered so far already lives as files, your sales folder, content, brand, and second brain. The a I o s is just one top level folder that holds it all opened inside of Versus Code with Claude code sitting right next to it. Now I know Versus Code sounds like a coding tool, and it is, but it's also the best workspace I've found for non coding work.
13:32Your markdown, PDFs, Word docs, and images all open and render natively. And we've actually been working in my AIOS this entire video. And if you want this exact setup, I've actually packaged it into a Versus code profile you can import yourself in about thirty seconds.
13:47Or if you wanna set up your own AI operating system like the one we just talked about, you can watch this video right here. I'll see you there.
The Hook

The bait, then the rug-pull.

The promise is a whole team worth of output without hiring a single person. In 13:53, the host walks every phase of a solo-founder operating loop — finding leads, closing them, producing content, delivering work, and compounding knowledge — showing the Claude Code workflow behind each one.

Frameworks

Named ideas worth stealing.

00:13model

Find / Close / Deliver / Leverage

  1. Find (lead gen + research + collateral)
  2. Close (content + marketing + SEO)
  3. Deliver (skills + automation)
  4. Leverage (research + second brain + context farming + AIOS)

Four-phase operating loop that maps every repeating function of a solo service business to a Claude Code workflow.

Steal forStructuring any AI-automation offer or course curriculum for founders
09:10concept

Skills as living SOPs

Rather than writing a static Notion doc, encode each repeating process as a markdown skill file that improves with each run and can be shared across a team via a private GitHub repo.

Steal forPitching AI implementation to service business owners who have process debt
13:32model

Context farming via sub-agents

Assign one sub-agent per data source (Slack, email, meetings). Each agent runs on a cloud schedule, pulls new context through an MCP connection, and files it into the second brain automatically.

Steal forAny business that needs a live knowledge base without manual curation
CTA Breakdown

How they asked for the click.

VERBAL ASK
13:13next-video
If you want this exact setup, I have packaged it into a VS Code profile you can import yourself in about thirty seconds. Or if you want to set up your own AI operating system, you can watch this video right here.

Soft redirect to a follow-up video; subscribe card appears on-screen. The guide in the description is the main conversion asset.

MENTIONED ON CAMERA
00:50toolApify
01:45toolFirecrawl
13:20toolObsidian
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Storyboard

Visual structure at a glance.

open
hookopen00:00
framework
promiseframework00:13
WF 01
valueWF 0100:50
WF 04
valueWF 0405:30
WF 08
valueWF 0809:10
AIOS close
ctaAIOS close13:13
end card
ctaend card13:46
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