Big Idea

The argument in one line.

Public net worth data is searched millions of times a day, but raw data alone earns nothing -- the business is in the angle you add and the mailing list you build around it before you ever send an affiliate link.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

You want to build affiliate income without creating original research or products.
You are willing to treat content as a business -- setting up feeds, building a list, matching offers to audience intent.
You have tried SEO or social posting but have not found a repeatable content angle.
You are comfortable using AI tools (ChatGPT, Ahrefs) to research and produce content at speed.

SKIP IF…

You want a passive-income shortcut -- the host explicitly states most people who try this make nothing.
You are not willing to build an email list; the strategy collapses without one.
You want a niche unrelated to wealth, finance, or entrepreneurship -- the specific demand pool here is the mechanism.

TL;DR

The full version, fast.

Net worth and wealth data is freely available, searched at enormous scale, and straightforward to visualize as infographics or interactive tools. The strategy is to pick a public figure or category, add a specific point-of-view angle (how they got rich, what it means for the average person, the skeptic take), publish that framing across multiple formats, and send all traffic to a mailing list before routing to congruent affiliate offers. The key discipline is matching audience intent to the offer -- entrepreneur traffic should see entrepreneur courses, not generic finance products -- and treating each data story as the seed for at minimum 10 repurposed content pieces.

Free for members

Chat with this breakdown — free.

Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.

Create a free account →

Chapters

Where the time goes.

00:00 – 01:41

01 · Hook and proof

Elon trillionaire milestone, traffic value screenshots ($9K and $285K/mo sites), host's own infographic result, promise of the training.

01:41 – 05:30

02 · Why net worth data is a traffic machine

Forbes billionaire data as content, Ahrefs live demo of billionaire/net worth keyword volume, 37%/3x/30x/650% infographic statistics.

05:30 – 08:54

03 · The Piggyback Strategy

Evan Carmichael model -- add success tips and lessons on top of net worth data to attract the entrepreneur segment. Top 25 sites doing this.

08:54 – 12:04

04 · How these sites make money

Display ads (Ezoic/AdSense), RPM reference table by site type, why specificity earns more than generic display, transition to targeted affiliate offers.

12:04 – 14:00

05 · Best affiliate offers for this traffic

Investing apps, retirement software, Audible, ClickBank, Motley Fool via OfferVault ($225-360/lead). Advertorial model as a bridge.

14:00 – 17:01

06 · The formula step by step

Set up a news feed for 250 public figures. Choose content format (infographic first). Find your angle. Distribute. Build mailing list as the core asset. Monetize congruently.

17:01 – 22:01

07 · The angle is everything

"Data itself is not the content -- your angle is." Proven angle types: shocking comparison, how he did it, skeptic, beginner blueprint, nostalgia timeline.

22:01 – 30:10

08 · Turn one data story into a content empire

Content Multiplication Rule: 1 data story = 10 formats, 10 traffic sources, 10 backlink opportunities. Blog post, interactive tool, press release, email newsletter, YouTube short, Pinterest pin, social carousel, podcast, lead magnet PDF.

30:10 – 32:26

09 · Disclaimers and CTA

Results not typical -- most people make nothing. Ethics first. VisualProfits.com for notes and the full resource list.

Atomic Insights

Lines worth screenshotting.

Net worth data is searched millions of times a day and the keyword pool is evergreen -- "net worth" search volume has been flat and steady for years.
Data by itself is boring; data with a specific point of view is magnetic -- two people can post the same Elon Musk wealth chart and get wildly different results.
Sending traffic directly to an affiliate link wastes it; the mailing list is the asset, not the click.
Infographics are 30x more likely to be read than text and generate 650% more social shares -- the format multiplies reach, not just attention.
Audience intent has to match the offer: a million people searching "Cardi B net worth" are not entrepreneur buyers.
The Piggyback Strategy adds tips and lessons on top of raw data -- this captures the entrepreneur segment, not just the curiosity crowd.
One net worth data story can be repurposed into 10 formats, 10 traffic sources, and 10 backlink opportunities.
The angle formula is: [Wealth Data] + [Unique Point of View] + [Emotional Hook] = Content That Converts.
Interactive calculators and tools earn backlinks passively -- an "Elon wealth calculator" spreads on Reddit and Twitter without promotion.
Building the mailing list first means your second piece of content gets an audience on day one instead of starting from zero.
AI can research the data; your job is the framing and the offer connection.
The advertorial bridge -- famous person, what they did, simple lesson, tool that makes it happen -- is the monetization pattern used by NerdWallet, Motley Fool, and Yahoo Finance at scale.
Specificity earns more: a stock-trader net worth page funneling to a Motley Fool affiliate link ($225-360/lead) beats generic display ads on the same traffic.
Setting up a feed to monitor 250 public figures means you always have timely content when someone's net worth makes news.

Takeaway

The angle is the business, not the data.

WHAT TO LEARN

Anyone can republish a Forbes list; what creates traffic, subscribers, and income is the specific point of view you attach to publicly available data before you distribute it.

Public data like billionaire net worths is searched millions of times a day, but the sites earning from it are the ones that add a specific angle -- the entrepreneur lessons, the skeptic take, the shocking comparison -- not the ones that just republish facts.
Audience intent must match the affiliate offer; a page about pop star net worths attracts curiosity traffic, not buyers, and a congruent offer that pays is found by asking what the reader is already trying to decide.
Building a mailing list before routing to affiliate links is the structural decision that separates one-time commissions from a compounding business -- every new content piece has a built-in audience instead of starting from zero.
Infographics generate 30x more reads and 650% more shares than text alone, making them the highest-leverage first format for any data story before you repurpose into blog posts, short videos, or interactive tools.
One data story should produce at least 10 distinct content pieces across different platforms -- each platform has a different audience and a different content shelf life, so the same underlying research earns in parallel.
Interactive calculators and tools earn backlinks passively and attract a different search segment than editorial content; they are also faster to produce than ever with AI code generation.
The advertorial bridge -- famous person, what they did, simple lesson, here is the tool -- is a monetization structure used at scale by NerdWallet, Motley Fool, and Yahoo Finance and is straightforwardly replicable for smaller audiences.
Results from this model are not typical, it requires sustained effort, and even correct execution does not guarantee income -- the host frames this explicitly as a business, not a passive income channel.

Glossary

Terms worth knowing.

Advertorial: A piece of content structured like editorial writing but designed to warm a reader toward a specific product or offer; often used as a bridge between a traffic-generating infographic and an affiliate link.
RPM: Revenue Per Mille -- the ad revenue earned per 1,000 page views. Sites in the net worth niche typically earn $10-70 RPM depending on audience geography and content depth.
Piggyback Strategy: The practice of attaching your framework, lessons, or brand to a public figure's data rather than republishing the data alone; the differentiator that attracts the entrepreneur segment instead of the curiosity segment.
OfferVault: An affiliate network aggregator that lets you search for offers across multiple networks by keyword, showing payout rates and advertiser names.
Ezoic: A display advertising platform commonly used by mid-tier content sites as a step up from Google AdSense, offering higher RPMs through programmatic ad optimization.
Content Multiplication: The practice of repurposing a single data story into multiple formats -- blog post, infographic, short video, Pinterest pin, email newsletter, lead magnet, interactive tool -- to maximize traffic from one research effort.

Resources

Things they pointed at.

00:13productVisualProfits.com ↗

04:05toolAhrefs ↗

12:00toolOfferVault ↗

11:07toolChatGPT ↗

08:57channelEvan Carmichael YouTube channel ↗

25:43channelVisual Capitalist ↗

09:50linkCelebrity Net Worth ↗

12:03productAudible affiliate program ↗

12:00productMotley Fool ↗

31:48linkdownloadmynotes.com ↗

Quotables

Lines you could clip.

25:27

“Data by itself is boring. Data with a specific point of view is magnetic.”

Self-contained one-liner, applicable beyond this niche→ TikTok hook↗ Tweet quote

24:48

“Two people can post the same Elon Musk wealth chart, write about the same list, or build a page. One goes viral, one does not. The difference is the angle.”

Tight contrast setup, relatable frustration, no setup needed→ IG reel cold open↗ Tweet quote

26:26

“Before you post any infographic, ask yourself: what do I want my audience to feel, and what do I want them to do next? The answer to that question is your angle.”

Actionable directive, works as a standalone rule→ newsletter pull-quote↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

00:00Elon Musk just became the world's first trillionaire. And today, I'm gonna show you how people are making money with public data that you can find with AI. Here's an example of someone getting over $9,200 a month in traffic.

00:14And here's another one with $285,000 a month in traffic. 2,000,000 views a month, 200,000 views a month.

00:23And just last week, I made this little infographic, and already it's one of my top posts bringing in tons of people who don't already follow me. This is super important.

00:34And did I mention I used AI to create all this? Yep. That's right.

00:39I even made this little page on my website where you can go through and visually see how he went from zero to a trillionaire. This is already getting traffic and making sales. Yes, ladies and gentlemen, this is a training you're gonna wanna pay attention to and watch all the way through at least one time, maybe even a couple times so it starts to sink in.

01:00Because as you can see here, infographics on public data like Elon Musk's trillion dollar net worth get tons of traffic. And if we can funnel that traffic to things that make money, like affiliate programs, mailing lists, and related products, well then, we could use this to build a business.

01:17I hinted at this in last week's video about public data and simple charts. This company is raking in a small fortune using public data. So if you're ready to learn exactly how to find public data with AI, turn that data into highly engaging content so you can build a business, well then, smash the like button.

01:35Let's dive in, and I'll show you exactly how it works.

01:45Alright. So let's go ahead and dive in here and talk about how to make money with public net worth data. This is super important because we're looking at how Elon became a trillionaire.

01:54This went crazy in the news. A lot of people made infographics about it. I made an infographic about it.

02:00And this can actually drive a lot of traffic. And traffic is the name of the game. A lot of people that watch my videos, they say they struggle with traffic.

02:08Well, this is actually gonna help you get that traffic if done correctly. Now, I want you to pay close attention to this because this is a business training video. We wanna go through and not understand it as like, oh, do this and get this.

02:22No. In fact, the vast majority of people trying to make money online make nothing. Also, we wanna make sure that we go through and we only use data that we have the rights to, only use content we have the rights to, only do honest good things that actually help people.

02:37I'm gonna talk to you about the and this method in just a minute, which is the idea of taking public data and adding something to it that's actually going to get you something different. Like maybe going through and talking about the top net worth people and what they actually did, or maybe a famous quote, or maybe a business book that talks about that strategy, or something very straightforward.

02:59What you wanna do is add to the data and make it something more unique, so that you get that traffic and you can drive them to what you want. Much like in the same way I'm making these little infographics to show people how we make infographics.

03:12Now, the big idea here is looking at net worth public data, because when you go through and you look at like Forbes, they have the top 100 or 500 bazillionaires or whatever it is.

03:22We wanna take a look at that and say they are using data as content. That's public information. You can go out there and find and fact check and all of that, and you can turn it into good stuff.

03:32This is data that's already out there and it's searched millions of times a day. When we go through and look at different things like this site here, which talks about the riches now again, remember, this here is saying the traffic value is $9,200 a month.

03:46They they could be making nothing. They could be making more. That's my guess based on doing this a long time.

03:52I'm guessing they're probably making more. But again, take these numbers with a grain of salt. Most people make nothing.

03:58This is what the data would cost. This is what the traffic would cost if they got it from Google. Now, another one over here, this is a bigger one for celebrity net worth.

04:06This one has a bigger amount. And what we're gonna do is we're gonna actually look at their traffic and we're gonna look at where the traffic comes from.

04:13Because when you look at the keywords here, you're gonna see, like, if you go to Ahrefs and type in billionaire, you could see there's a lot of people looking for billionaires.

04:22There's a lot of people looking for net worth. Elon is the top of that chart there. And then you have lots and lots of others.

04:28And this is stuff that can actually work in a really good way. In fact, here's a list of a bunch of sites that are doing this, getting a bunch of traffic.

04:35And this is just a small list. There's also people on social media, Facebook, Instagram that are doing this as well.

04:42The opportunity is not about just posting infographics. It's about positioning yourself as a hub for network data. When we look at this, a friend of mine, Evan, actually did this in a really cool way.

04:53He got up to 4,500,000 subscribers. His is a little bit more detailed.

04:57He's actually going into like success tips and stuff like that. But going through there, he he gets a lot of traffic, makes a lot of money. Now, if you wanna just keep this very basic and surface level about net worth and stuff like that, you can actually do that.

05:10This is data that works really, really good. We saw in last video, the visual capitalist does this in a really good idea. Now, the core opportunity is public wealth data plus our unique angle.

05:21Whatever it is, like I'd go through and I would take the public net worth data and I'd sort each person into categories like these are the Internet entrepreneurs. Okay. Here's a course about how to be an Internet entrepreneur.

05:32Here's the people that do factories. Oh, here's how to start a factory, or whatever it is. Right?

05:37Obviously, we don't want to do something super big, but we wanna keep it something that we can actually get people to. And we're gonna talk about affiliate programs and things like that. We're gonna talk about how data actually drives a lot of traffic.

05:48If we can use this strategically, it can work. And it's not just net worth data, although that is one that's like kind of obvious and and straightforward.

05:57It could be literally anything structured in the right way. Now, infographics are gonna supercharge the net worth data because a lot of people will go through and they will have a post, and they'll get traffic from that post. And something like this where we go through and look at, okay, this guy's getting 3,500,000 visitors a month.

06:16When we look at his amount here, I think he's getting actually around that amount, like 6,000,000 or something like that.

06:23When we look at that, we wanna say, okay, well, is that traffic actually going to do? What are we getting them into? Well, people that usually look up net worth stuff are either just trying to figure it out to settle a bet, or they're interested in this as a whole.

06:36And when you do this with social media, and you do this with organic Google traffic and things like that, you're gonna start to build and grow. Now when we go through and look at this, a lot of these get tons of traffic, and the golden rule is net worth data plus a compelling visual, something that that visualizes it.

06:53Right? Maybe Elon Musk versus the average person.

06:56And then you could say, oh, the average person is a 100,000 net worth. Here's things people with a 100,000 net worth do that makes them grow or whatever it is.

07:05Very straightforward. Keep it honest. Keep it good.

07:07Always have disclaimers. Compelling visual plus strong angle equals viral traffic that converts. This works like crazy.

07:14I've used it many, many times. Why this specific niche of the, um, of the net worth stuff is so powerful? First of all, 37% increase in website traffic.

07:25If you were to look at Google Trends over here, you could see that the term trillionaire actually took off right here. This is why my infographic got a lot of traffic there.

07:33Okay? And it's not a lot. I mean, it's 1,700 people that didn't know me before.

07:38Now they know me, which is cool. I can actually make content around that and build around it. It is tapering off.

07:43However, Elon Musk, the term here is actually still going strong. Right?

07:49So that one's taken off right now. It is a breakout term, which means it's getting a lot of traffic. Also, you were to take a look at net worth, you could see that this is pretty steady across the years.

07:59I mean, lot of people look up net worth, which is pretty cool. So looking at that, have an increase in website traffic, three times more social engagement. I've seen that this is actually the fact, if you have really good info.

08:11And what you want to do is you want to know why you're doing that info in the first place. If I'm doing net worth, it's not just to share net worth data, it's because I want to sell something. So I'm gonna do net worths on like maybe musicians.

08:23Here's how to be a musician. Or people who are like, oh, these are investors. Oh, here's maybe the Motley Fool or something like that.

08:30And we can get them into different affiliate programs that pay really well. This is absolutely key. Also, infographics are 30 times more likely to be read than text, and they have a 650 times more social share rate or 650% more.

08:48Right? Going through and looking at that is super, super important. Now when we go through even deeper, we're gonna look at the piggyback strategy, which is real world examples.

08:57Alright? We mentioned Evan Carmichael. He does this where he takes it a step further, he talks about the net worth of people, but then he also talks about their tips.

09:04Like, he'll go through and and talk about Oprah stuff, and what are Oprah's success tips, what are Elon's success tips. Different things like that can work really good, because then what you're doing is you're not just sharing data, you're sharing tips on how they got there, which is gonna hit a different type of person.

09:20That's gonna hit the entrepreneur people versus the people who are like, oh bro, he's a trillionaire. Right? We don't necessarily just want everyone who wants to go, oh bro, he's a trillionaire.

09:30We want the people who are like, oh, how did he get there? What did he do? How do we, you know, look at his tips and his success and his strategy?

09:38This is something very key that Evan Carmichael does, and we have a video I'll put in the description along with last week's Visual Capitalist video. Watch both of those. They're really good.

09:47We go through and talk about how he's sharing the data, adding his framework and his brand, turning public information into his content asset. This is absolutely key. Now, when we look at the top 25 sites that are doing this, you have like celebrity net worth, the richest, and all of these here that are getting tons and tons of traffic for this stuff.

10:06And what you could see is the traffic's not super competitive. Like if you had a video angle, if you had an an Instagram angle or a or a infographic angle and a blog post, I think you're gonna do a lot better than just one, and you're gonna get a much better reaction.

10:24And the cool part about it is, like, if I'm going out there with AI to find this data, right, like here's one for, um, high net worth traffic and stuff like this. If we were to go through and look at this, we can find this data with AI, and it makes it very, very straightforward.

10:40Now, in this example, what I did is I actually found some advertorials we're going to talk about in a minute. Because when you build public information type stuff where you're going through and like, you know, net worth, or what are this guy's success tips, or how did this business start, or how does this business make money.

10:57When you do that, what's gonna happen is you're gonna get a really, really hyper targeted amount of traffic to people that are interested in the extra. The how did that make money, how did Elon make money.

11:10Right? And if we go through and we understand that, you could actually go through with something like ChatGPT and you could say tell well, let's wait till it loads here.

11:19Right? And you could go through and say something like tell me the top net worth or something like that. We could go tell me how Elon got rich in the beginning with PayPal.

11:32And you could even turn this into multiple pieces of content where you talk about his net worth at different stages, what he did to get there, and what the entrepreneur lessons are. What that will do is it's gonna get people who are interested in being an entrepreneur or have some kind of interest in this stuff, and then you can get them into, oh, hey, here's a course or a training or a webinar or whatever it is.

11:53Obviously, sure it's ethical and good. If you were talking about stocks, maybe you talk about Warren Buffett or something like that, you can go over to Offer Vault right here and you could do something like Motley Fool.

12:06Motley. Right. Like this, the Motley Fool, and they pay a lot of money for leads for a stock course, which is cool.

12:15And as far as I know, it's a pretty good course. I don't know. I'm not a stock guy, but I I know they've been around a while and they do really well.

12:21And this is the kind of thing they do. They report on the different stuff. I mean, thinking about how data can structure your content is key, because I could literally go through and do public data on how stocks grew.

12:34Right? Like, oh, how did this go from IPO to here? How did the company grow?

12:38What did they do? I could look at income reports like these types of blogs and things like that. Now, when we talk about how they make money, a lot of these sites use Ezoic, they use ads on their site and different things like that, and we're gonna do some of that, but we're also gonna do something more specific.

12:55Because the more specific you get, the more money you're gonna make. Right?

12:59That's that's really key. You have to be very specific on what you're doing. So going through here, looking at this data, this is the kind of thing I can start in Instagram.

13:08I wouldn't even need my own website. However, I would highly, highly recommend having your own website.

13:14That way you you have places to send people. Like I have visual data or visualprofits.com over here like this, which is cool.

13:22Now, going through here, when you're doing AdSense and and Ezoic and stuff, you're gonna see that a lot of page views can equal a good amount. However, when you look at page views, obviously it's not that easy to get a bunch of traffic. So what we wanna do is we wanna try to maximize the most we can get out of our traffic.

13:41So I'm gonna go through and maybe I I talk about, you know, the top net worth of stock traders or whatever, and then I get them into a stock course. Or maybe I talked about the top, um, people who make money with blogs, and then I lead them into a blog course, or something like that.

13:57Or maybe even YouTubers, a lot of people do. Here's the top YouTubers. You can get them into a how to make videos course, or something like that.

14:03When we look at monetizing the traffic, we wanna look at the best affiliate offers. Now, it's very important that you keep ethics at the most top front of everything.

14:14If there's an offer that looks good, but it's not, you know, that good ethically, don't do it.

14:20Always do good stuff. That's why over the years, I haven't promoted a lot of different things where I know I can make money, but I don't because it doesn't fit my ethics. Now, going through here, I wouldn't do Robinhood or Weebill because I don't understand it.

14:33I don't know. They might be good. I have no idea.

14:35But going through, you could do investing apps and brokerages or even going and looking at the advertorial model, like sending people from your your infographic to an advertorial is a great way to go where I could go through and say, oh, you know, maybe maybe it goes through and it's like, oh, here's the top 10 things you should do if you're middle class or whatever.

14:57Right? Here's here's how to get money out of your house and increase your net worth or whatever it is, obviously make it true and good. You can see some examples here of people doing that where the core idea would be high net worth content.

15:09This gets the attention. The bridge is here's the famous person, here's what they do, here's the simple lesson, and here's the tool that makes it happen. Right?

15:17So like maybe you're like, oh, Oprah likes the law of attraction. Here's a law of attraction course. Very straightforward, stuff like that.

15:24Okay? Obviously, you don't want to say like you're endorsed or you're any part of these. You're just a a independent review content person.

15:33Okay? Very important there. But when we go through here, could look at like billionaire investing habits.

15:37Here's the stocks the billionaires are buying or ultra wealthy money secrets or whatever it is. A lot of people are doing this in a very, very straightforward way. NerdWallet does this all the time.

15:46Motley Fool, Yahoo Finance, and all of these others are just doing this like crazy. If you were to go through and look at this, you could do something like Warren Buffett's boring money rule most people ignore. Then you could do net worth breakdown, how it works, and then maybe get them into, like, a, um, empowerment offer or, like, a, uh, stock course or personal development course or something like that.

16:11Really, really cool stuff. You just wanna really focus on what's out there. Going through and understanding, okay, maybe I could do, like, retirement, educational courses, books and physical products like this.

16:22You could even go through I think Audible has a program where if they sign up for Audible, they get a free trial. The affiliate gets like 15 to $30 to sign them up.

16:34So you could go through and say here's his net worth, here's his top tips. By the way, you can listen to his audiobook on Audible, click here. That's an affiliate link that would work really well.

16:44Again, it's not like it's gonna convert a bazillion, but putting these things together can work really good. And what I would do is I'd build a mailing list around that.

16:53So it would look like this. Right? We're going out there, we're gonna set up a little feed in our market.

16:58Right? So I'd go through and say, what's the feed? Well, I could set up a feed about net worth.

17:04And what that feed would do worth. Right?

17:07What that feed would do is it would monitor maybe the top 250 entrepreneurs and their net worth to see what goes up and down.

17:15That way you hit the news, and it'll work good. Then I'll make one like, oh, hey. Elon's a billionaire.

17:20Yay. Wonderful. Here's some good books on Elon at Audible and Amazon.

17:26Here are some courses based on Elon's principles of work. Right? Maybe you go through and you talk about, oh, he uses AI.

17:33Here's an AI course or something like that. And then what it'll do is it'll funnel it. So going through here, what I would do is I would get the feed, follow the 250 people, make the content about the net worths and the different things and the tips and the strategies, make really good content that helps people who are interested in this stuff, and then drive them all to a mailing list.

17:57Okay? So you put name and email, much like I do over at, uh, visual profits dot com.

18:03I say put your name and email, we'll give you the information on how to do all this stuff. When we go through and do that, what's gonna happen is you're now going to build a mailing list about people who are interested in net worth and interested in the strategies.

18:16And you literally already have the content because you had to go through and find that when you were making the blog post, the infographic, the video, or whatever you're doing. Right? Very, very straightforward.

18:26The formula is this. You're gonna turn net worth data into a business. First, you don't need to be a media conglomerate to execute this.

18:36A lot of people can use this with AI. You can look at, um, all the stuff out there. Obviously, make sure you have the rights to use it.

18:43Then you're gonna go through and find the data. Right? You can look at Forbes, Bloomberg, whatever.

18:48Find that angle you're going to have, whether it's their success tips, whether it's how they started in the beginning, whether it's breaking down the business model, whatever it is, very straightforward. So if I was gonna go through and do something like all of these net worths, I would probably just focus on business people.

19:08If I wanted to do all of them, I can, and then I would just branch them off into like, oh, Cardi B, I think she's a singer. Maybe it'd be like, oh, here's how to be a singer or something like that.

19:19Right? Or maybe here's her top success tips or something. Um, but what I would do is I'd try to find content on people that I wanna talk about, like business people and stuff like that, which there's tons of them.

19:31So what we can do is we can set up Google alerts or feeds for terms like net worth, riches, trillionaire, and the names of of public figures. You probably wanna do billionaire because trillionaire's only gonna have one.

19:42Right? Then we're gonna choose our content format. What I would do is I would start with an infographic.

19:48Okay? Start with that infographic like the one I showed you earlier that I put on Facebook. That's your big data point, and then turning that into a blog post is not that difficult.

19:57Put it on my blog, boom, there we go. So what we're gonna do is we're gonna do an infographic, then turn it into a blog post.

20:03Okay? You could use AI to do a lot of this, but again, have that format of what do you want them to do next? What do I want them to do?

20:10For me, I would want them to go to my website, put their name and email in, and follow my success tips. That's gonna drive the whole thing. Right?

20:18If you're just sending them to an affiliate link, good luck. If they don't convert, you just did all that traffic and got nothing. So building a mailing list is absolutely key.

20:28Then I would go through and make like an advertorial for different affiliate products or something like that, maybe Motley Fool if I'm doing stocks or something. Very straightforward. I can go through.

20:37I can make interactive calculators or tools much like I did with the Elon one here, a little calculator, a little tool. I actually made a few others that are like, compare him with the average net worth.

20:49How much would you need to make to to get even close to him? Stuff like this works really well, and it gets people thinking about finances, which is really cool. Going through there is absolutely key.

21:00When we go and turn this into like a a short video or a TikTok or something, then going through, we can make it a downloadable report. Now, another key and thing to pay attention to is it's very tempting in these markets to use images. If you're going to use images, make sure you have the rights to them.

21:19If you don't have the rights to them, don't use them. Very important. Number three, we're gonna add our angle.

21:24We're not just gonna repost raw data, we're gonna add a point of view. My point of view in this example was I wanted to show why and how he got to a trillionaire.

21:36Like, what was that like when he went through in the beginning? Right. I think I can let's do PayPal.

21:42So when he goes through the beginning in PayPal, it shows how much he made there, then Tesla, his weird products, and then how he became a trillionaire.

21:50And the cool part about it is AI went and found this data, and it's actually very, very good data. And when you understand this, it's like, oh, now I can go through and say, well, how did he find this?

22:01What what was the key there? Like, when you look at Jeff Bezos, right, it's easy to say, oh, he's worth, you know, $300,000,000,000 or whatever, but how did he actually get there?

22:11There's little clues that are helpful for entrepreneurs if you're willing to extract that data.

22:17And that's where AI is really key is we can extract that data, build content around it, and make it work. That's where we're gonna add our angle and make it different. Now when adding your angle, make sure you think about how you're going to make money with it.

22:31Right? If you can't do that, like, anyone can post Cardi B's income, but if we post her net worth, is it actually going to help us get the traffic we want?

22:41Right? If I get a million people looking at Cardi B net worth, are those people that are entrepreneurs?

22:47Probably not. However, the entrepreneur ones are probably more specific to entrepreneurship.

22:55That's the traffic I would want. That's what I wanna do. I wanna build that list of people that are seeking for entrepreneur help and tips and things like that.

23:03Then we're gonna distribute it, go through and make your Instagram carousels, your Pinterest, YouTube shorts, TikTok shorts, Reddit, make sure it's good.

23:12Uh, LinkedIn, you can do a report on LinkedIn. Each platform has a different audience and a different shelf life. Then, always include a CTA, like on mine, I have go to visualprofits.com.

23:23Always have this there. Then what you're gonna do is you're gonna monetize the traffic. Go through, uh, have an affiliate link for whatever it is you wanna promote.

23:30Going through, maybe you could do like, um, you know, ClickBank offers or whatever it is.

23:37Okay? Straightforward stuff. Make it congruent.

23:40The key is be very congruent. Like if you're getting a mailing list of people interested in entrepreneur tips, find a good entrepreneur course. Pretty straightforward or books or something like that.

23:50What we're gonna do is look at an example flow here where we would post the trillionaire graphic, get your reach.

23:56CTA is start tracking your net worth. Maybe you have, you know, net track your net worth kind of thing. Or maybe you go through with, um, write an Elon Musk net worth blog post, rank it on Google, embed affiliate links to different accounts and investing.

24:11Right? Maybe people are interested in how do I invest in, you know, SpaceX or whatever. Now, I'm not a stock market guy.

24:18I don't know about it. That's why I don't do that type of content. Um, I know a little bit, but I'm not by any means skilled in that area, so I don't do that one.

24:27I am good at dissecting how entrepreneurs made money, that's why I go that angle. So find one that fits congruently with what you do and what you know about. If you don't know about it, you could just do like success tips or quotes or whatever it is.

24:42Very, very straightforward. We're actually gonna follow-up on this in a video on Friday where I'm gonna talk about how to do this with books.

24:48Really, really cool. Now, what you add matters. This is the power of your angle.

24:53We don't wanna just put the data itself. That's not the content. Your angle is.

24:58Two people can post the same Elon Musk wealth chart, write about the same list, or build a page. One goes viral, one doesn't.

25:06Why? The difference is the angle. How are we viewing this?

25:10Like, if Bernie Sanders posts about Elon being a trillionaire, that's gonna have a different angle because he's looking at it from income inequality. If Jeff Bezos post about it, it's gonna be different.

25:23If a random person who talks about business post about it, if you have some angle on it, that's where the key is going to be. Think about the angle as the emotional hook that makes someone stop scrolling. Click a link or share a post.

25:35What is it that's going to stop them? Data by itself is boring. Data with a specific point of view is magnetic.

25:42When Visual Capitalist posted the trillionaire graphic, their angle was awe and scale, making you feel the incomprehensible size of, hey, for every dollar you have, Elon Musk has everything.

25:55Right? Whatever it is. When a personal finance blogger writes about the same milestone, their angle might be urgency and aspiration.

26:01Here's why you need to invest or whatever. Same data, completely different audience response. Again, keep it ethical, keep it good, stay in your lane about what you know about.

26:11This applies whether your content format is infographic blog post, video, or a tweet. The angle is net worth, wealth data, plus your unique point of view. And this is the kind of thing you can go through, find your angle.

26:24What is it you like? What is it that interests you about this data?

26:29For me, again, I like to see how the heck did they get it? What did they do? What can I learn from it?

26:35That's my key, is like what can I learn from him being a trillionaire? Okay? Very important.

26:40Then you have the emotional hook, and that's what creates viral content. Now again, remember, not everything's gonna go viral.

26:48Like mine got to what, 1,700 views on one platform, some others on others. It didn't go super viral, but it did get me people that I want.

26:57This is key. You want the right type of people. Some proven angles that drive engagement are the shocking comparison.

27:03Here's what he has. Here's what average people had. How he did it?

27:07This is key. This is what I like. Or what this means for you.

27:10What does this mean for the average person? The skeptic angle, like, does he really have a trillion or is it just in stocks and does it actually work? That would be a really good one as well, or what does that actually mean?

27:24The beginner blueprint, oh, here here's how he got his first million or first billion or whatever. Nostalgia timeline showing the journey or comparison angle where we look at, you know, 1,000,000,000,000 is the same as all of Switzerland's money or whatever it is. The key takeaway is before you post any infographic, ask yourself, what do I want my audience to feel and what do I want them to do next?

27:47The answer to that question is your angle, and your angle is what makes your content different. You wanna turn one data story into a content empire. Maybe I can go through and find 10 different tips or strategies about how Elon worked.

28:01Like, maybe I could do, they didn't tell you when Elon almost went broke. Find his quotes about that, make a nice little infographic talking about what to do if you're broke or whatever.

28:12This is literally how professional content marketers and media companies like Visual Capitalist, Forbes, Morning Brew, and others operate. One data story, maximum distribution. You have your blog post.

28:25Go put a blog post up. Interactive web tool, like my little calculator or whatever it is. These are very good because they get backlinks and they get shared.

28:33Tools like this, you can make an AI very, very quickly. The key, again, is have the angle. What does it look like?

28:40Maybe you make one about the taxes. Right? Like thinking about that, you could say, oh, Elon pays less in taxes than the average plumber.

28:48Right? Are you paying too much in taxes? Then you can get him into a tax course or an accountant.

28:53Something like that. Thinking about this ahead of the game is key because there's a lot of traffic here, and all we have to do is get people interested.

29:02Right? As an affiliate marketer, as long as it's ethical and good, I can send them wherever I want, which is cool.

29:07Or I can even send them to an advertorial about here's what you need to know about taxes. Here's how the rich save money on taxes and the average person doesn't or whatever.

29:17This kind of stuff works really good. Press release, you can go through and do a press release about it. Very, very cool.

29:22Uh, Email newsletter, this is where you build your mailing list. You could do videos and shorts. Pinterest pins, this is a very straightforward way to go.

29:30Uh, Pinterest pins show up all the time in Google. They get lots of traffic. There's people that make a living just doing Pinterest pins.

29:38Obviously, remembering the vast majority of people trying to make money make nothing. The Reddit post, social media carousel, you could even have a podcast about it. Right?

29:47Interview other entrepreneurs or just talk yourself. Lead magnet free report, this is key because we could go through and do like Visual Capitalist, Morning Brew, and hundreds of others where we build that mailing list.

29:59When you build a mailing list, it doesn't just give you people to email that you can send offers to, it gives people that are gonna jump start your next content.

30:09So like if I get a bunch of people from my email list on the Elon Musk one, then when I come out with a good report about how Jeff Bezos got rich in his calculator, now I'm gonna have a built in audience. It's gonna jump start it.

30:22This is key. This is one of the things that a lot of people don't talk about. Then we go through and multiply the content.

30:28Maybe one net worth data story can be 10 repurposed formats, 10 traffic sources, 10 backlink opportunities, 10 chances to convert a visitor into a customer. Infographics can work extremely well when you look at Pinterest, YouTube, other places like that.

30:44This stuff goes extremely well, and there are tons of people out there taking advantage of this traffic. The key is do it in a really good way.

30:54Talk about maybe the the milestones or whatever your angle is, that's gonna be the key. Now again, remember, results are not typical.

31:03I've done this for a long time. Most people make nothing, but there are people out there who do get good results. Don't think you're gonna put one infographic up and make 9,200 a month for doing nothing.

31:14Right? It doesn't work that way. It takes work, effort, and even if you do everything right, there's no real guarantee it's going to work.

31:20You have to look at this as a business. Also, have an affiliate disclaimer and look at, you know, your content disclaimer. Say, hey, there could be errors.

31:29This was made by AI, or whatever it is. Now, I'm gonna go through and put an entire list of different, uh, websites, content, ideas, keywords, and everything over at visualprofits.com.

31:40Uh, you can put your name and email in the box. You can also see different infographics places. There's all kinds of data here that shows you different people who are doing this and getting results like The Economist and others.

31:52You could actually look at this and see how visual data can make money. So visualprofits.com for the notes.

31:59Check out the videos in the description. There two videos. One I did with Evan.

32:03You can watch that one. And another one I did on data with the, uh, example we talked about earlier with the $16,000,000 visual data example.

32:13This stuff works good. Have a good affiliate offer. Have something very straightforward that fits your traffic.

32:19And by all means, if you're really serious about this, build a mailing list, check out visualprofits.com, and I'll see you in the next video.

The Hook

The bait, then the rug-pull.

Elon Musk became a trillionaire, and someone is already making $9,200 a month off that fact. This training is about how they did it -- and how the playbook works for any wealth data, any public figure, and any affiliate niche you choose to match it with.

Frameworks