07:01KeyPersonOfInfluence · Tutorial
The Pitching Technique that Made Me Millions
A 7-minute framework for why identical experience produces radically different business outcomes depending on how you pitch.
June 7thThe argument in one line.
Attention is now harder to earn than a good product is to build, so entrepreneurs who master three compounding distribution habits consistently beat better operators who post sporadically and ignore their analytics.
Read if. Skip if.
READ IF YOU ARE…
- You have a credible product or service but cannot get consistent eyeballs on it regardless of how much effort you put in.
- You post content but irregularly, and wonder why the algorithm and the audience both seem to ignore you.
- You want a guest-podcast strategy that builds compounding credibility rather than cold-pitching top shows from the start.
- You create content by output volume but have never systematically used platform analytics to cut what bombs and scale what works.
SKIP IF…
- You are still pre-product and have not validated what you are selling — this is a distribution playbook, not a product-market-fit guide.
- You are already past 1 million monthly views and need a more advanced or platform-specific growth framework.
The full version, fast.
Quality no longer creates visibility on its own — the gap between top creators and everyone else is 149x on any given platform, and it is growing. Three habits close that gap: posting every single day using content that is scary, sexy, strange, freely valuable, or familiar; guesting on progressively larger podcasts while promoting each episode harder than the host does; and reading platform analytics to kill underperforming content and double down on spikes. None of these require a budget or a team, only consistency and a willingness to treat content like a set a comedian has to keep updating.
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00:00 – 01:21
01 · The attention problem
Argument that visibility not product quality is the hardest part of business in 2026. LinkedIn down 66%, top 1% capturing 149x more attention.
01:21 – 02:46
02 · Three things that changed
Sets up the three-strategy structure. Embedded sponsor CTA for one-on-one game plan session.
02:46 – 05:24
03 · Strategy 1: Post every day
Daily posting creates the repetition needed for recognition. Introduces the 3 Ss and 2 Fs content framework.
05:24 – 06:03
04 · Familiarity and parasocial relationships
2-7 hours of consumed content puts a creator in the viewer's mental friend file. Parasocial relationship defined.
06:03 – 08:08
05 · Strategy 2: Climbing the podcast pyramid
Start small, be the biggest guest they've had, get invited up. Proof: 7 Diary of a CEO appearances, 35M views.
08:08 – 09:26
06 · Strategy 3: Analyze the data
Platform analytics reveal what works and what bombs. Kill what falls flat, double down on spikes.
09:26 – 10:20
07 · Closing CTA
Invitation to a live 90-minute workshop on becoming a Key Person of Influence.
Lines worth screenshotting.
- People see you for the first time when they see you for the eleventh time — posting once a week means eleven weeks before you exist to most viewers.
- The top 1% of creators are getting 149 times more attention than the average person on any platform.
- LinkedIn reach is down 66% from its 2023 peak — the attention scarcity problem is real and structural, not cyclical.
- Hiding your best ideas suppresses attention; the most successful chefs share their recipes, and that is what makes them famous.
- Parasocial relationships form at roughly 2 to 7 hours of consumed content — daily posting compresses that timeline faster than any other tactic.
- Being the biggest guest a small podcast has ever had is the mechanism that earns an invitation to the next tier up.
- Seven appearances on one large show produced 35 million views — more people than the entire population of Australia.
- Content analytics already tell you what is working; the constraint is not data, it is the willingness to kill what is not resonating.
- A 100,000-view podcast episode is the equivalent of filling Wembley Stadium — rare enough to be life-changing, achievable enough to plan for.
- Scary, sexy, and strange content consistently outperforms neutral content because human attention is wired around threat, desire, and novelty.
- Freely shared hard-won expertise earns attention precisely because most experts hoard it — scarcity in sharing creates abundance in trust.
Three habits that compound attention over time.
WHAT TO LEARN
Attention is now the scarce resource — not quality — and three repeatable behaviors close the 149x gap between creators who get noticed and those who don't.
- People need roughly eleven exposures to content before they consciously register the creator — posting once a week means eleven weeks pass before most viewers notice you exist.
- The five content categories that reliably earn attention are fear-based, aspiration-based, counterintuitive, freely shared expertise, and repeated familiarity — building a content calendar around these removes the guessing.
- Experts who share their best ideas freely attract more trust and more clients than those who hoard them, because openness signals confidence and creates social proof that paid content alone cannot.
- Starting as a guest on small podcasts and deliberately being the biggest episode they have ever had — by promoting to your own list — is the mechanism that earns an invitation to larger shows.
- Platform analytics already show which content spikes and which bombs; the only skill required is the discipline to kill what is not working and reinvest effort into what is.
- Parasocial relationships form after 2 to 7 hours of consumed content — daily posting accelerates that timeline and is the fastest path to being recognized as a trusted name in any space.
Terms worth knowing.
- Key Person of Influence
- A positioning concept where a professional becomes the go-to name in their industry — someone whose name comes up in conversation, who attracts inbound opportunities, and who can monetize attention because the market already knows and trusts them.
- Podcast pyramid
- A guest-podcast growth strategy where you start on small shows, deliberately outperform as a guest by promoting the episode to your own network, and use that proof to get invited onto progressively larger shows until you reach the top tier.
- Parasocial relationship
- A one-sided emotional connection a viewer develops with a creator through repeated content consumption, where the viewer feels they know the creator personally even though the creator has never interacted with them.
- 3 Ss and 2 Fs
- A content framework identifying five categories that reliably earn attention: Scary (fear and loss), Sexy (desired outcomes), Strange (counterintuitive ideas), Free Value (openly shared expertise), and Familiarity (repetition that builds recognition).
Things they pointed at.
Lines you could clip.
00:00
“Your business runs on attention. It's the hardest part of a business right now.”
02:58
“People see you for the first time when they see you for the eleventh time.”
07:20
“A 100,000 views is no joke. That's like Wembley Stadium.”
09:17
“Attention is the new oil in the economy. From attention, you get leads, and from leads, you get sales.”
Word for word.
Read-along
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00:00Your business runs on attention, but it's harder than ever to get attention. People have lower attention spans than ever, and yet attention is the new oil. Every business runs on attention.
00:09It's the hardest part of a business right now. What you do, your product, your service could be the best in the world, but if people don't know about it, you are dead in the water. If we haven't met, I'm Daniel Priestley.
00:19I'm an entrepreneur. I've spent the last twenty five years building businesses. I've done seven startups that went 0 to a million in their first twelve months.
00:25I've written seven on entrepreneurship, had three businesses go north of 10,000,000. I've worked with five and a half thousand companies that are trying to stand out in a noisy marketplace.
00:34Now in the last few years, I really doubled down on this idea of trying to get attention in order to grow a business, and I executed some strategies. On most of my social media platforms, I was getting less than 5,000 views per month, and we've since taken that up to over 5,000,000 views per month. Now it hasn't been easy because attention is so scarce right now.
00:53In fact, LinkedIn numbers are down by 66% since their 2023 peak. The top 1% of creators are getting a 149 times more attention than the average person on any platform.
01:04Some people have figured out how to get attention and their businesses are taking off, and other people are failing to get attention, and even though they're great at what they do, their businesses are in decline. See, a hundred years ago, you didn't have to get attention. If you did something great, the word would spread and people would buy your thing.
01:21The hard thing a hundred years ago was making something of value. Today, that's not the problem. That's not the challenge.
01:28The hard thing is not having something of value. It's letting people know that you've got something of value. And I know this sucks because the entire school system said don't be an attention seeker.
01:37But unfortunately, if you wanna succeed as an entrepreneur today, you have to learn to be an attention seeker. Now, of course, you've gotta do this in a way that you're comfortable with, you've gotta do it in a way that has integrity, but at the same time, you can't overlook importance of getting attention. I wanna talk to you about the three things that I did to massively ramp up the attention.
01:54Now before I did this, I had loads of value. I'd written lots of books. I'd built lots of frameworks.
02:00I had incredible case studies and stories about the work that we'd done, but I still wasn't getting a lot of attention even though I'd written books about it. And then three things changed. Okay.
02:09I wanna interrupt this video so that I can tell you about a game plan session. These are one to one sessions where you can talk to my team. You can talk about the strategy of becoming a key person of influence.
02:19In that session, we're gonna ask you questions about your intellectual capital, your ideal customer persona, your monetization strategy, and your personal brand as the founder. We're gonna bring all of that together under one umbrella called becoming a key person of influence.
02:31We position you as a go to person whose name comes up in conversation, who gets high quality attention, and who knows how to monetize it. It's not something we've recently discovered. It's something we've been talking about for fifteen years.
02:43My team are world class at having powerful conversations about how to execute this strategy. I want you to book a one on one session called a game plan session so that you can start to implement the ideas that you're seeing in this channel.
02:55Okay. Now let's get back to the video. So the first thing that changed was a commitment to posting on platforms every single day.
03:01Oh my goodness. It works and it's essential. And the reason that it's essential is because the research says people see you for the first time when they see you for the eleventh time.
03:10If you post once a week, it takes eleven weeks for people to see you for the first time, and unfortunately, they're just gonna forget you. In a world where people can see as many as 5,000 marketing messages a day, if you're posting once a week, you are just drowning in noise. You're fading into the background.
03:24Once you start posting every single day, you start to clock up enough repetition that people start to notice you. The question becomes, what do you post every single day?
03:33Well, there are five things that get attention, and I wanna walk you through the framework as to how we create content that gets noticed. We call it the three s's and two f's. The three s's are scary, sexy, and strange.
03:45Scary is something that people find painful. It plays on their fears. It means that it's a negative experience.
03:51Let's say you're a business consultant. You might talk about losing money, losing your best employee, having investors who want to pull out and don't want to fund your business.
03:59All of those things might be addressing the scary things that people are concerned about. Sexy is all about the desirable outcomes. It's the stuff that people ultimately want.
04:08If you were talking to people about health and fitness, you might talk about getting the big gains. Talk about feeling great after you've gotten fit and you've lost weight. You might talk about the impact that it has on people's confidence once they've been sticking to their gym routine.
04:20Sexy is all about the ultimate outcome that people desire. Strange is things that people haven't heard before. It's the new research.
04:27It's the new understanding. It's the new approach. It's the counterintuitive ideas that people haven't considered.
04:33It's outside of the normal bands of what people think is the normal way of approaching something. Scary, sexy, and strange always get great attention. Free value and familiarity.
04:43So free value is about sharing things that you've spent money on or that you've spent a lot of time on that are very hard to uncover unless you've spent money and time, and then sharing those freely. Have you noticed that the most successful chefs share their recipes? All the things that might have taken them years to discover, they put them into a recipe book or they put them online and they share their recipes for the world.
05:03As a result, they get rewarded by becoming popular chefs. So by sharing free value, they're getting attention. They're not hiding their best ideas behind a curtain, They're sharing their ideas out freely with the world.
05:14You gotta think about what ideas do you feel like a hard one that you normally wouldn't share because they're so valuable, and perhaps be brave, be bold, and share those ideas more freely. And familiarity, this goes back to people seeing you for the first time when they see you for the eleventh time.
05:28You start to become familiar when you share more content, and people start to notice you because they've seen you before. Ultimately, if people spend between two and seven hours consuming your content, they put you in their brain under a file marked friend. They recognize your face.
05:42They can put a name to your face. They know what it is that you talk about, and they start forming something called a parasocial relationship, a one-sided relationship where they get to know you, and if they saw you out on the street, they'd say, hey. I recognize you.
05:54They might even come up and approach you and say hi. So those are the big five things that get cut through online. Scary, sexy, strange, free value, and familiarity.
06:03The second strategy is climbing the podcast pyramid. So climbing the podcast pyramid basically means that you go on little podcasts and you get a great result. You go on slightly bigger podcasts, you get a great result, and then you end up on the biggest podcast and you get a life changing result.
06:16See, there's already about six or 700,000 podcasts that are already out there in existence, and there's millions of little YouTube channels. Your job is to identify the little ones that you could reach out to, and they would be absolutely thrilled to have you on as a guest.
06:29Once they agree to have you on as a guest, you deliver your best performance and you promote it to your database. You send it out on your emails, you send out some DMs, you feature it on your social media channel. Your job is to be the biggest guest they've ever had.
06:42If they normally get 500 views, you're gonna get a thousand views. Now once that happens, you'll get invited onto the next level up. Let's imagine a podcast that gets a thousand to 10,000 views.
06:52Your job is to get better and better at being a guest and also to promote your episode to your network so that if a typical episode gets 5,000 views, you get 10,000 views. You repeat the process over and over and over again. You get better at being a guest.
07:05You get better at promoting. You build a bigger audience, and you eventually end up on the bigger podcasts. I can tell you, if you get onto a podcast or a YouTube channel that gets a 100,000 views or more, it'll be a life changing experience.
07:16A 100,000 views is no joke. That's like Wembley Stadium. And I can tell you, if people watch that podcast or they watch that video episode, they are going to get to know you, like you, trust you, and wanna buy from you.
07:28And here's the thing, you've gotta build up to those experiences. No comedian gets the Netflix special before they've done lots of little gigs in lots of little comedy clubs. It's in front of little audiences where you hone your material.
07:38Your stories get better, the insights that you share get better, your proof stories, all of that gets better when you're in front of little audiences, you figure out what works, and then you end up in front of those bigger audiences. We know that it would be life changing to be on one of the biggest podcasts in the world, but we need to start the process at some of the smallest podcasts in the world and climb up that podcast pyramid.
07:59When I committed to doing this, I had no idea where it would take me. I ended up on Diary of a CEO seven times, got over 35,000,000 views.
08:08That's literally bigger than everyone in Australia where I was born. And it's not Vanity Metrics. Every time I appear on one of those big podcasts and even on the small podcasts, we can see it show up in sales and clients and great relationships.
08:21It's an absolutely brilliant asset that goes the distance. Third strategy is about analyzing the data. When it comes to attention, we can see the spikes in attention.
08:30YouTube has lots of little graphs that tell you what's working, what's not working. Instagram will tell you which short videos get lots of views and which ones bomb. All of these social media platforms, they're telling you which pieces of content are your most popular pieces of content and which ones people just don't find all that interesting.
08:46Your job is to analyze the data, double down on what works, and cut what doesn't. Like a comedian telling jokes, there are gonna be jokes that really get the audience laughing and jokes that just fall flat. A great comedian is constantly updating their material so that they have an entire set that 's funny.
09:02Your job as an entrepreneur is to find all the valuable bits of information that really hit home for people. And if you can do that, you will evolve over time into someone who knows how to capture this precious resource called attention. Attention is the new oil in the economy.
09:16From attention, you get leads, and from leads, you get sales. And I hate to say this, but it really doesn't matter how great you are at what you do, you will only become resentful if you essentially don't know how to get attention for what it is that you do.
09:30If you're an entrepreneur in these crazy times that we find ourselves in, you have to master the art of getting attention. So pick some strategies that we've talked about in this video and start implementing them. If you wanna have a big picture strategy, if you wanna really know how to position yourself as a key person of influence, I want you to come to my live ninety minute workshop.
09:48I'm gonna be running this in the next couple of weeks, and I want you to join me live for a workshop where we really talk about the strategy for you to become a key person of influence in your industry. I want your name to come up in conversation. I want you to get inbound opportunities.
10:01I want people to be totally clear about your value, and I want more people to discover the value that you offer. We're gonna talk about all of that in this workshop on becoming a key person of influence. There'll be a link in the description below, and I wanna see you there live.
10:14Okay. I'll see you soon, and until then, be brave, have fun, and make a big dent in the universe with your business.
The Hook
The bait, then the rug-pull.
Every entrepreneur eventually hits the same wall: the product is solid, the service is real, but nobody seems to notice. Daniel Priestley opens with a blunt claim — attention is the new oil, and the gap between those who have it and those who don't is now 149 to one.
Named ideas worth stealing.
03:29list
The 3 Ss and 2 Fs
- Scary
- Sexy
- Strange
- Free Value
- Familiarity
Five content categories that reliably earn attention: fear-based, aspiration-based, counterintuitive, openly shared expertise, and repeated familiarity.
Steal forContent calendar planning — run each piece of content against these five buckets before posting
06:03model
Podcast Pyramid
- Small shows (100-500 views)
- Mid shows (1K-10K views)
- Large shows (100K+ views)
Guest-podcast growth ladder: start small, outperform as a guest by promoting the episode, earn an invitation to the next tier, repeat.
Steal forDistribution strategy for anyone trying to build authority through borrowed audiences
How they asked for the click.
VERBAL ASK
09:26product
“I want you to come to my live ninety minute workshop... becoming a key person of influence in your industry.”
Two CTAs: mid-video sponsor plug for one-on-one game plan session (02:26), then closing pitch for a live 90-minute workshop. Both pitch the same KPI positioning brand.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
