13:44Jade Beason · Tutorial
I studied 100+ hooks, this strategy will make you go viral
A 13-minute breakdown of why hooks stopped being sentences and became engineered moments.
August 29th 2025The argument in one line.
Sustainable Instagram engagement requires a layered system — clarity on who you speak to, content timed to live conversations, automated DM triggers that signal closeness to the algorithm, and platform features used as relationship infrastructure rather than broadcast tools.
Read if. Skip if.
READ IF YOU ARE…
- You post consistently on Instagram but comments, saves, and shares have dropped and you cannot identify why.
- You are a creator or small business owner who wants a structured framework, not a list of one-off hacks.
- You have heard of ManyChat but never understood how comment-to-DM automation connects to algorithmic reach.
- You want two step-by-step playbooks you can execute on your next post this week.
SKIP IF…
- You are focused on cold follower growth — this video addresses engagement from an existing audience, not discovery.
- You already run a mature ManyChat automation stack and understand the Welcome DM, Comment Keyword, and Story Reply flows.
The full version, fast.
Instagram engagement is driven by a system, not a single tactic. The video argues that the foundation is specificity — writing for one person, not a demographic — and that the Value Exchange must be present before any engagement tactic can work. Topical content outperforms evergreen because it joins a search conversation already in progress; Google Trends, TikTok Creator Search Insights, and Reddit are the three tools for spotting those conversations early. ManyChat then automates the DM signals the algorithm uses to measure relationship strength. The two closing playbooks — the Conversation Loop and the Binge Series — are concrete step-by-step sequences that synthesize all five sections into repeatable actions.
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00:00 – 00:38
01 · Cold open + promise
Acknowledges the dropped-engagement problem, promises a five-section guide, notes ManyChat sponsorship.
00:38 – 05:00
02 · Section 1 — The Foundation
Three pillars: know one specific person, the Value Exchange (five value types), and emotional content as the anomaly to the value rule.
05:00 – 10:43
03 · Section 2 — Topicality
Topical beats evergreen in 2026. Three tools: Google Trends, TikTok Creator Search Insights (Content Gap), Reddit. Workflow: spot early, find angle, move fast, go deep.
10:43 – 14:29
04 · Section 3 — ManyChat
How Instagram DMs function as closeness signals. Four ManyChat automations: Welcome DM, Comment Keyword to DM, Story Reply DM, Auto Comment Replies.
14:29 – 17:38
05 · Section 4 — Instagram Features
Broadcast Channels for opted-in community. Stories with interactive stickers for passive viewers. Close Friends list as an advocate-deepening tool.
17:38 – 21:02
06 · Section 5 — Tactical Playbooks
Playbook A: The Conversation Loop. Playbook B: The Binge Series.
21:02 – 21:43
07 · Outro + CTA
Share ask, ManyChat affiliate link, next-video recommendation.
Lines worth screenshotting.
- Writing for one specific person makes content land harder than writing for a crowd — and it also makes the creator perform more naturally on camera.
- The Value Exchange is non-negotiable: if your content does not offer educational, entertainment, inspirational, relatable, or community value, no automation or algorithm trick will save your engagement.
- A fifth value type most creators ignore is community — content that lets your audience connect with each other in the comments is as valuable as content that educates them.
- Topical content outperforms evergreen in 2026 because you are joining a live conversation rather than starting a cold one — lower friction equals higher engagement rate.
- Google Trends is most useful when you look for topics that are still rising, not ones already at peak — the window closes fast.
- TikTok Creator Search Insights Content Gap tab shows topics your specific audience searches for that currently have low existing content — it tells you your next post topic.
- Reddit is where the conversations that will blow up on social media are already happening, two to four weeks before they surface on Instagram.
- Instagram treats DMs as a closeness signal across all its algorithms — sending and receiving DMs with someone raises your content priority in their feed.
- ManyChat is Meta-approved, meaning using it carries no account risk — this is a common misconception that stops creators from using it.
- The Comment Keyword to DM automation generates two engagement signals at once: a comment on your post and a DM exchange, both of which the algorithm counts.
- Passive viewers will almost never comment on a feed post but will tap a poll or slider on a story — stories with interactive stickers are the only engagement channel for that half of your audience.
- Broadcast channels work because subscribers opted in — open rates and interaction rates are structurally higher than in the main feed.
- The Close Friends list is most valuable not for hiding content but for deepening the bond with your five to fifteen most vocal advocates.
- In the Conversation Loop playbook, pinning your own opinion as the first comment sets the tone and invites disagreement — it is more effective than a neutral question.
- In the Binge Series playbook, you do not need every episode to perform well — you only need one to pop, because Instagram's linking feature distributes viewers across the whole series.
Five levers that actually move Instagram engagement.
WHAT TO LEARN
Engagement is a system output — and each of the five sections here is a distinct lever you can pull independently or stack together.
- Writing content for one specific imagined person produces more engagement than writing for an audience, because specificity makes prose feel personal even at scale.
- Every piece of content owes its audience one of five value types — educational, entertainment, inspirational, relatable, or community — before any engagement tactic can work.
- Emotional content (a wedding, a failure, a win) is the documented exception to the value rule and can generate anomalous engagement even when the content has no instructional value.
- Topical content outperforms evergreen in 2026 because you are entering a live search conversation rather than creating demand from zero — lower friction to find your content means higher engagement rate.
- Google Trends is most useful when you look for topics still rising toward a peak, not ones already at peak — the engagement window closes fast.
- TikTok Creator Search Insights Content Gap tab surfaces topics your specific audience searches for with low existing content — it is effectively a pre-validated post brief.
- Instagram treats DM conversations as a closeness signal that raises your content priority across all its algorithms — tools that automate ethical DM exchanges compound this effect.
- Passive viewers who watch but never comment will engage with story stickers (polls, sliders, question boxes) when they will not engage anywhere else; stories are the only engagement channel for half your audience.
- Broadcast Channels generate higher interaction rates because every subscriber is opt-in; use them for exclusive content that deepens the relationship rather than repurposing feed posts.
- The Conversation Loop playbook (polarizing question, pinned comment, threads, story poll, verdict follow-up) sustains engagement across a week from a single post and loops feed into stories.
- The Binge Series playbook requires only one episode to go viral because Instagram's linking feature distributes viewers across the entire series — you need one episode to pop, not every episode.
Terms worth knowing.
- Value Exchange
- The principle that content must offer one or more defined value types (educational, entertainment, inspirational, relatable, community) before a creator can reasonably expect engagement in return.
- Topical content
- Content built around a subject that is currently being actively searched and discussed, as opposed to evergreen content that remains relevant indefinitely.
- Evergreen content
- Content on topics that remain interesting to an audience for years without losing relevance — reliable for batching but increasingly lower-reach in algorithm-driven feeds.
- Comment Keyword to DM
- A ManyChat automation where a viewer comments a specific trigger word and automatically receives a direct message containing a promised link or resource.
- Welcome DM automation
- A ManyChat flow that fires a friendly conversational DM to every new follower within a configurable delay (up to 24 hours) to capture peak engagement intent.
- Broadcast Channel
- An Instagram feature where a creator broadcasts messages to opted-in subscribers; subscribers can react but only the creator can post, making it higher-signal than the main feed.
- Content Gap
- A tab in TikTok's Creator Search Insights tool that surfaces topics your audience is actively searching for that currently have limited existing content — effectively a demand-without-supply signal.
- Closeness signal
- A behavioral data point the Instagram algorithm uses to infer relationship strength between two accounts; DM exchanges and comment replies are among the strongest closeness signals.
- Passive viewer
- An audience member who consumes content consistently but rarely comments or interacts in the main feed; story interactive features are the primary way to engage this segment.
Things they pointed at.
08:54toolTikTok Creator Search Insights
Lines you could clip.
02:05
“Trying to speak to everyone means connecting with no one.”
04:08
“The value that you offer your audience needs to be as strong as the value that you want back from them.”
06:28
“Rage baiting is such loser behavior. It literally gives me shivers up my spine.”
10:20
“You're joining a live conversation rather than trying to start one from scratch.”
18:29
“There are two different types of people in your audience: passive viewers and active viewers.”
Word for word.
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00:00So your engagement has dropped on Instagram. I mean, what's new? If you look below and see how many views this video has, that amount of people are experiencing the same Instagram drop.
00:08So rest assured that you're not alone, but also you're in the right place because in this video, I'm going to give you the ultimate guide to improving your Instagram engagement. Now, this is a fresh up to date guide with a bunch of strategies that you've probably not heard before.
00:21So if you're serious about getting more likes, more comments, more shares, etcetera on Instagram, this is the only video you need to watch. By the way, this video is sponsored by ManyChat.
00:30More on them later. Since we don't like to do things in halves over here, I'm going to be giving you a real comprehensive guide. So comprehensive that I'm splitting it into sections.
00:38Section one is all about the foundations. By the way, guys, my name is Jade, by the way, if I've not met you before. I always get to introduce myself.
00:44Hi. I'm Jade. Hope you find this video useful.
00:47Right. So the thing about the foundations here is that this is all stuff that most people think they don't need to do, and then they wonder why their engagement is flopping. When in reality, the foundation is actually the most important part.
00:57If you don't have a strong foundation on your Instagram, then you will not get any engagement, whether or not you use all of the very clever tactics that I'm about to share later on in the video. First things first, you need to know exactly who you are speaking to. When you create content, I want you to have a clear picture in your mind of a singular person who you are creating that post for.
01:15Yes. I know that your audience are probably super multifaceted and super diverse.
01:18I get all that. However, having a singular person in mind when you create content makes it a lot easier for that content to land with your audience.
01:26Let's do this as an example. Right now, as I'm filming this video, I'm imagining a single person who I'm speaking to who is struggling with their Instagram engagement. If I wasn't doing this and I was just imagining that I was speaking to a bunch of people, not only would I not feel as relaxed and hopefully come off as personable, because it's a lot easier to feel relaxed when you're imagining speaking to one person versus speaking to a thousand.
01:47But also, what would the topic of this video be? I was speaking to someone who's struggling with their Instagram engagement. If that went out the window and I was just speaking to anyone and everyone, what would I be speaking about?
01:56You'll notice that I'll be addressing you as a singular person, and that's because you right now watching this video, you are one singular person. So me addressing you personally is significantly more impactful than me speaking as if it's a group of people. So me saying things like, so to all of you watching this video, it doesn't quite land the same.
02:11The second part of your foundation is the value exchange. I've not spoken about this in years, but it still is as important as ever before. It's, in my opinion, the way the world functions.
02:21In a value exchange, there is always value being exchanged between two different parties. When you are creating content online and you want that content to get strong engagement, the value that you are offering your audience needs to be as strong as the value that you wanna back from them.
02:34Right? So the value that you offer your audience are commonly referred to as value points. So these are things like educational value, entertainment value, inspirational value, or relatable value.
02:44Now social media has developed a lot recently, and I would no longer say that you have to just focus on one of those. I think to create a piece of content that offers value to your audience, you probably wanna be touching on a few of them. So you wanna educate your audience in an entertaining way.
02:56You want to be relatable, but maybe also inspirational. I also think there's a fifth value point that we need to throw in there, is community. Sometimes the value that you offer your audience is the facilitation of building a community online, where your audience can connect with other like minded individuals in the comment section, for example.
03:11When you focus on creating content that hits one or a few of those different value points, you trigger the value exchange. It is only when you do this when you can expect someone to give you value back. The value that you want your audience to give back is a comment, is a like, is a share, is a save.
03:28Right? That's the engagement that we're gonna trigger using a bunch of the tactics that I'm gonna share later in this video, but you're not gonna get it if your content isn't valuable. Final part of your foundations that you need to understand when it comes to triggering strong engagement on Instagram is that content that triggers an emotional reaction will always get more engagement than anything else.
03:47Now there is such a huge caveat with this, which I don't even feel like I need to share with you guys because I feel like we're just you get we get each other. But on the off chance that this is the first video you've watched from me, it's really important that you know that this isn't me saying to rage bait people. It literally, like, gives me shivers up my spine because I think it is such loser behavior.
04:04I'm sorry. Rage baiting is such loser behavior. If you're desperate to get engagement, follow the tips in this video.
04:11Rage bait is like the lazy man's version of triggering some form of engagement. So I'm not talking about rage bait. You can trigger an emotional response from your content without just trying to make people angry for absolutely no reason.
04:21For example, when I got married, thousands of likes. Also lost like a thousand followers, by the way, but I actually think I tell that story in another video. I'll link to it up here.
04:28Point is, lots of engagement. This wasn't necessarily valuable. When you share a birthday post, you probably get lots of engagement because people comment saying happy birthday.
04:36When you share a win or even when you share a failure and a loss, you get a lot of engagement. Obviously, only share things that you feel comfortable people commenting on. But the point is is that content that triggers an emotion will always get better engagement, and this is the anomaly to the value rule.
04:48So whilst I still believe in the value exchange, of course, and it does need to be front and center of most of your content, on the odd occasion where you have something that you wanna share that will trigger emotional reaction, you'll be able to bypass that value rule and get some strong engagement. Section two, topicality.
05:02I have to be honest with you. Did just have to Google to make sure that I was pronouncing that correctly. Topicality.
05:07That's how I always thought it was pronounced, but I've only ever written it down. Now that I say it, I'm like, I don't know if that sounds right. I'm talking about the topics of your content.
05:14In order for us to dive into the world of topics, it is important that we talk about the two different types of content topics that people tend to have. You have evergreen, which I love. Evergreen is so close to my heart.
05:25And then you have topical, which I also love, but it's a little bit harder to do. Evergreen oh, Mojo looks really cute right now.
05:32Can I just show you a photo of my dog? Look at her. Oh my god.
05:36She looks so cute. I'll put the photo on the screen. I have to be honest with you.
05:39I think she's doing that because I'm getting on her nerves. She's just like, shut up. Oh, now she's looking at me like she's mad.
05:45I gotta work, my love. How am I gonna afford to pay for all your treats? Evergreen topics are topics that your audience will be interested in for years and years to come.
05:52So an example for me, an evergreen topic might be income streams for content creators. Yes. Those might change over time, and I might wanna refresh the video in a couple of years.
06:00But for the most part, people can watch and engage with that for years and years to come and still find value with it. Right? On the other hand, you've got topical content.
06:07Now this is content where you are talking about something that is of interest right now. For example, this video is about Becca Bloom when she was first blowing up, and I was talking about how she's blowing up and why her growth is, like, so substantial. That was incredibly topical.
06:20That won't be of interest right now because Becca Bloom isn't as front of mind as she was when she was first experiencing that kind of viral moment. Whilst I absolutely love evergreen content, it is like because it allows me to batch my content in advance and seed it out over time.
06:34Unfortunately, social media has changed. No. No.
06:37No. No. We are now living in a time where you really do need to have more topical content than you do evergreen.
06:42The reason why topical content outperforms evergreen content now is because you're talking about things that people are already searching for. It's because you're . This all means that there's lower friction when it comes to people's understanding of what you're talking about and also their ability to find your content, which will equate to higher engagement.
07:00So how do you find trending topics? Well, first thing I want you to do is head to trends.google.com. I absolutely love this website.
07:07This is Google Trends website where they're basically using the first party data. So this is what people are searching in Google to tell you what topics are trending right now. And there's a few different ways you can use it.
07:16You can head to the explore tab, which allows you to search a keyword. So if you want to talk about Claude, for example, but you wanna just make sure that there's interest in Claude, you would just search it, and then it's gonna show you the interest over time. Now you wanted to make sure you're changing the location so that it's relevant to your audience.
07:32So I would always do worldwide. And then you also just wanna make sure that you're happy with the timestamp as well. So this is the past year.
07:38So as you can see, this is a great time to talk about Claude. It is on my list of things to talk about, by way. This is a great time to talk about Claude because the interest has absolutely spiked.
07:45There's also the trending now tab, which is the one you wanna use if you're just absolutely at a loss of what to talk about. So you wanna navigate through the top tabs again. I recommend clicking on all categories and clicking on the category that's most aligned with your niche.
07:56I also recommend clicking on, like, adjacent niches to see if there's something going on that you might wanna talk about. So, like, beauty and fashion, I might go on. And people are searching for Dwayne Johnson.
08:06I don't know why, but if you click on it and go below, it will show you why. Okay. Because he just released a fragrance.
08:10This is great. What I would then do is have a look at what his marketing campaign has been because maybe that's the thing that I comment on. Do you see?
08:17Another place where you wanna get some trending topics, especially for short form content, is going to be creator search insights. I really don't feel like enough people know about this tool. This is accessible through TikTok, but the information you get will be relevant for all short form content because most short form trends start on TikTok.
08:31So what you wanna do is open up your TikTok and then search creator search insights, and then click on the view button, and it's gonna open up this entire, like, studio area. It's basically showing you all of the trending topics and content right now. You can see a list of them.
08:44Now if you click on content cap, this is basically telling you what your next post should be about because it's gonna show you topics that your audience specifically are interested in that currently don't have a huge amount of content about. Right? So this is a list of content ideas, and if you click on it, it's gonna give you an AI outline of what this topic is about and then also some related videos for inspiration and search popularity.
09:04It's an absolute gold mine. The final place that I recommend that you look, which might surprise you, is Reddit. Guys, I don't know if you've known this already, but the conversations are happening on Reddit.
09:13The things that are about to blow up on social media are starting on Reddit. The thoughts, the feelings, the emotions that people have about different topics that you may have found through Google Trends or one of the other tools, you can get significantly more insight on the zeitgeist, I guess we'd call it, if you spend a good amount of your time just trailing Reddit.
09:31When you're using Reddit, my biggest tip is to look for the questions that people are asking repeatedly because that is a key sign that this is probably a topic that you could talk about and help your audience with. Before we move on to the next session though, it's important that I give you some concrete steps on how you can take these topics and turn them into content for yourself because it's not just about taking a topic and then just talking about it.
09:49You've got to do it in the right way. First things first, you want to spot it early. Use the tools I just shared with you in order for you to do this.
09:55Then you wanna find your angle. So you wanna look at what other people are saying in relation to this topic, and then you wanna try and take it in a different direction. How can you put your own area of expertise, your life experience, your opinions, your vibe, your style on it to make it you.
10:08Make sure you frame it and you insert your own opinions into the topic that you're talking about. Don't just share the news. That does work sometimes, like I have a video series called the lowdown where I'm just sharing the news.
10:17But even then, after every piece of create a news that I'm talking about, I share my opinion on it. Right? You gotta make it yours.
10:23Finally, move fast and then go deep. As you know, we need to be fast on these topics. So the second you spot a topic that's trending, talk about it, move quickly.
10:31Then give yourself some time to go deep on it. So follow-up with another video where you're like, let's really explore this further. This gives you the ability to jump on the trend quickly, but then also follow-up with a more research in-depth video.
10:44Alright. On to section three. This is my favorite favorite section because in my honest opinion, if there's anything that is going to trigger engagement for you on Instagram, it is using ManyChat.
10:54Now if you're new to the world of ManyChat, buckle up because I'm about to blow your mind. ManyChat is essentially chat marketing made easy.
11:01It's a tool that allows you to grow your audience and increase your engagement by using automations. Now before we break down the exact automations that I want you to use to increase your engagement, it is worth explaining why using automations on Instagram works, full stop. Now don't worry.
11:15We're not gonna lose ourselves to the world of the Instagram algorithm. We are though gonna talk about how it currently works because this information is what's going to allow you to unlock more engagement. Instagram has multiple algorithms that power all the different features on their platform.
11:27So your stories, your feed, your explore page, your reels tab, they all have different algorithms, and each of those algorithms use different signals. The thing that all of these algorithms have in common though is that at least one of the signals that they're using to try and figure out how to rank your content is going to be your relationship with your potential viewer of your content.
11:44So if someone has commented on your content before or has left you a DM, that is a big tick in all of the algorithm's books. If you have DM'd someone before, that is also a huge tick for all of the Instagram algorithms because the algorithms are trying to figure out, like, who knows each other, who's friends with each other.
12:00And one of the main ways it can do that is by looking at who's engaged with who. Right? So when you set up the following automations using ManyChat, you automate this whole process.
12:09You create a system which allows you to automatically DM people at scale, but the right way, not in a spammy way, way. And you also create a system which encourages people to comment under your content. Right?
12:19So now you're sending more d m's, you're getting more d m's, and you're getting more comments. Not only does that massively solve our engagement problem, but it also massively puts us in favor of the Instagram's algorithm.
12:30And ManyChat is approved by Meta, so when you use ManyChat, it comes at no risk to your account. Okay. So let's break down some of the automations that I recommend you look into.
12:38First one is the welcome DM automation. So this is one that fires the second someone follows you. This one's great because it allows you to send a really informal casual conversational DM to someone where you're just thanking them for following them.
12:50It allows you to start a conversation in a way that feels really relaxed, but also to capitalize on when someone is most engaged, is when they decide to follow you. You can even set a delay up to twenty four hours so that it feels a little bit more casual. Next is my absolute favorite, which is the common keyword to DM.
13:05So this is an automation that you've probably seen before. It's when someone says something like, comment the word ManyChat, and I'll send you a DM with a link join ManyChat. Now I absolutely love this automation because not only does it trigger more comments, but it also allows you to send someone a DM that they actually want and have asked for.
13:19So it's two huge engagement signals for you. I was just doing it. Who does who does the number two like this?
13:24Wow. I need to have a word on myself. Also, ManyChat auto replies to the comment that someone else has left as well, so it really helps to increase that comment count without you having to do anything.
13:33Next one is the story reply DM. This is when you upload a story and you include a call to action where you encourage people to respond to the story, and that response automatically triggers a new DM. This is great because it allows you to create more of a conversation and also trigger like a whole DM thread.
13:47This is perfect for anyone who's trying to get more views on your stories. One of the strongest signals that the story algorithm uses is how many people responded to that story. The more responses you get to your story, the more people who will see your story.
13:57Another automation to try is the auto comment replies. This is what it sounds like. Right?
14:01It automatically replies to comments under your post. This allows you to sustain engagement over time and also continuously send signals to Instagram's algorithm that this content is still relevant. Now the key thing to remember here when you're using ManyChat is that it's a relationship building tool.
14:14It's not a sales tool. Every automation you use should feel like a valuable natural continuation of a conversation. That is how you truly get the most value out of ManyChat, that is how you use it to unlock wild amount of engagement.
14:26Of course, there is a link in my description to get started with ManyChat. Okay. Let's move on to section four.
14:30Gosh. I told you this was comprehensive. Section four is about utilizing Instagram's features in order to drive more engagement.
14:36If you're really serious about driving more engagement on your Instagram, like it's your core goal or objective, then you probably want to explore broadcast channels. They're essentially a group chat where you're the only one talking. It's a terrible way to explain it.
14:47They've updated it recently where people can actually respond to certain comments. So it's not just you talking, but it is you broadcasting your message to a bunch of people all at once. But Instagram makes it really easy for you to tell your followers that you have one.
14:59You can add it to your profile. People get a notification when you create one. People get a notification when they follow you so that they know that you have one.
15:05So I wouldn't worry about that part. The thing about broadcast channels and why they're so great for your engagement is because they're opt in. So if people are in your broadcast channel, it's because they wanna be there.
15:14But also because it's a place where you could focus on deepening your connection with your audience. Have you ever noticed that the people you're most likely to engage with are the ones that you probably have a bit of a parasocial relationship with? So you feel like you know them, you understand them, like they kinda feel like your mate.
15:27They're usually the creators who you engage with the most. So you need to find ways in order to build that bond with people. And if you're struggling to do that on your normal feed or on your stories, broadcast channels is a great place to do it.
15:38So you wanna be using your broadcast channels to be sharing exclusive content, behind the scenes images and videos, just musings, just anything that's gonna allow people to really get to know you and feel like they're bonding with you as a person and as a friend. Next up are your stories. Now stories are a great engagement driver, but not for the reason that you think.
15:55The reason why they're great for your engagement is because there are so many features you can use in your stories that make engaging easy. I always like to say there are two different types of people in your audience. There are the passive viewers and the active viewers.
16:05The active viewers are ones who don't need a reason to engage. They're gonna comment. They're gonna like.
16:09They're vocal. They love engaging. The passive viewers are the ones who might love your content, but just don't love to comment.
16:15Like, that's just not their vibe, and that's okay. It's nothing personal. Personal.
16:18Your stories is a great place for those passive viewers because you could upload content that includes polls, sliders, q and a boxes, quizzes, all these different features that are available on your stories and not available anywhere else.
16:31You want to be utilizing them because it makes it easy for those passive viewers to engage with you. It's also worth noting that if you don't wanna do the broadcast channel tip, your stories is the next best place to really focus on that relationship building layer with your audience. Make So sure when you're using your stories, it's not just to sell stuff or for just for sponsored content.
16:48It's for the true behind the scenes of your life. Another feature that you might wanna consider using is your close friends list. Now, there is a tactical way to be using this beyond just adding your close friends.
16:57I always talk about having advocates in your audience. These are people who absolutely love your content to the point where they actually drive a lot of growth for you because they tell others about your content. These are your core, core audience.
17:08Right? If you can find a way to identify these advocates, usually, you should know who they are because you recognize them because they're always commenting on your content. I literally can picture my advocates now.
17:18Like, I know exactly who they are. Once you figure out who they are, why not add them to your close friends list and say to them, like, guys, I've added you to my close friends list because you guys support my content so much, and I just wanna show more of my life with you. And then upload really exclusive stories that are only shared to your close friends list.
17:34This is gonna massively deepen that relationship with those advocates. Okay. Last but not least, section five.
17:40You know me. I like to over deliver on my videos. So I wanted to make sure that in this ultimate guide, you get two tactical playbooks that you can just take away and start using right now to improve your engagement.
17:52These are concrete step by step sequences that you can use to get a direct result. But I have really I really feel like I'm out doing myself here. If you don't even give this video a like after all of this work, I'm gonna be very upset.
18:02Okay. So playbook a, the conversation loop. What I want you to do is to create a piece of content, ideally one that is topical.
18:09You would know what I'm talking about if you watched this entire video. If you didn't, you need to go back. You wanna upload a video.
18:14It could also be a carousel or a photo, and you want it to be topical. And you want to include a polarizing question in this post. So either it's in your caption, ideally at the top of the caption so people see it straight away, or maybe it's in the video or the carousel itself.
18:28When I say polarizing, it's supposed to be a question where people either really strongly agree or really strongly disagree. Nothing offensive, obviously, just something that really triggers a strong opinion. What you then wanna do is comment your answer to that question.
18:40So go in the comments, comment your answer being like, I actually think this and this is why I think this. Like, what about you guys? And then pin that comment to the top of the comment section.
18:49You then wanna be hella active in that comment section for at least the next week. So when someone responds, don't just be like, oh, yeah. Thanks for sharing.
18:57Be like, oh, that's so interesting that you think that. Have you ever looked at it this way? Or like, what would you say if someone said this in response to you?
19:03Try and get them to respond again. Best way to do that though is to be timely because you wanna catch them whilst they're still online. So really try and get some threads going.
19:10The next thing I want you to do because we're not finished is I want you to get the best comment. So let's say you've left it for a few days or a week depending on how long it takes you to get a few comments. Take the best comment and turn that into a story.
19:20Screenshot it, put it on your story, add a video of you talking about it or just a photo of you with some text talking about that comment, and then add a poll to that story asking your audience if they agree. Then final step because we're not done, follow-up twenty four hours later with the verdict. Say, oh my god, guys.
19:34This is what the results were. How interesting. What you've now done as a result of following with your steps is you've triggered a lot of engagement on your content.
19:40You've created an active conversation about something that people care about. You've turned a feed post into a story content. So you've looped those together to trigger even more engagement, engagement, and you've positioned yourself and your content as a place for people to talk and debate and communicate.
19:54Right? It's good. Right?
19:55Alright. So playbook b is the binge series. Now you might have heard this one before.
19:59I will link to a video up here where I dive a bit deeper into creating your own bespoke series. But for the purpose of engagement, this is what I want you to do. I want you to commit yourself to a defined series arc.
20:08So ideally, is a series where people are following you as you go to achieve something. So it's like, follow me as I journal every day and see what the transformation is, or follow me on my journey to a 100 k followers, something like that. At the end of each episode, I want you to share a teaser for the next one to keep people coming back.
20:24What I also want you to do for this playbook is to use ManyChat in every single episode. Specifically, the tool that I want you to use is the comment to DM tool, And ideally, in each episode, you want to reference a specific resource, a tool, a product, or something that you're using as part of this series. What you then wanna do is tell people to comment a word in order for you to send them a link to that resource.
20:45And I want you to do that for every single episode of that series. What that's going to do is trigger a lot of comments under every single episode and a lot of DMs. That is gonna help your content perform better in the eyes of Instagram's algorithm, which might trigger a huge growth spurt for your channel.
21:00Because the thing about a series is that you don't need every episode to pop off, you just need one. Because they're all linked together, and by the way, I do recommend that you use the Instagram linking feature. But because they're all linked together, all you need is one episode to pop off, and all the rest will do well.
21:15And using ManyChat as part of the series is what's gonna help you do that. So that's the key part of this playbook. Okay.
21:20That is the end of my ultimate Instagram engagement video. If you found this useful, please share it with someone else who you know would love it. Please like it, comment, etcetera, etcetera.
21:28You know what to do. Don't forget that you can get started with ManyChat by clicking the link in my description. If you feel like hanging around, I recommend watching this video next.
21:34It's all about five secret Instagram growth tips that you've probably never heard of but should definitely be using. Thank you so much for watching as always. I can't wait to see you in my next video.
The Hook
The bait, then the rug-pull.
The opener does not pretend the problem is unusual — it leans into the shared frustration and immediately reframes the viewer from isolated victim to member of a knowable, solvable cohort.
Named ideas worth stealing.
02:28model
The Value Exchange
- Educational value
- Entertainment value
- Inspirational value
- Relatable value
- Community value
Every piece of content must offer at least one of five value types before engagement can be reasonably expected in return.
Steal forContent brief or caption review checklist — before publishing, ask which value type(s) this hits
09:45list
The Topicality Workflow
- Spot it early (rising, not peak)
- Find your angle (expertise + opinion)
- Move fast (post while live)
- Go deep (follow-up breakdown)
A four-step process for converting a trending topic into content without just reporting the news.
Steal forWeekly content planning session
17:58list
Playbook A — The Conversation Loop
- Post topical content with polarizing question
- Pin your own opinionated comment
- Engage every reply to build threads
- Turn best comment into a stories poll
- Follow up 24h later with the verdict
A five-step sequence that loops a feed post through stories to sustain engagement for a full week.
Steal forNext post — works on any topic where your audience holds strong opinions
20:29list
Playbook B — The Binge Series
- Commit to a defined journey arc
- End every episode with a teaser
- Use ManyChat Comment Keyword in every episode
- Link all episodes via Instagram's linking feature
- Only need one episode to pop off
A series structure that uses ManyChat and Instagram's linking to turn one viral episode into a rising tide for the whole series.
Steal forAny recurring content format — especially journey-style series
How they asked for the click.
VERBAL ASK
21:02link
“If you found this useful, please share it with someone else who you know would love it. Don't forget you can get started with ManyChat by clicking the link in my description.”
Soft ask bundled with share request before the affiliate pitch — feels like a natural outro
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
AFFILIATECommission earned if you click.
OTHER LINKSAlso linked in the description.
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Visual structure at a glance.
