Big Idea

The argument in one line.

Most business owners already have months of YouTube content inside their client calls, SOPs, and daily work — the only missing skill is packaging that material with a clear hook and a Why-What-How body structure that keeps viewers through the end.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

A consultant, coach, or agency owner who has real client results but has never been able to turn that knowledge into YouTube content that gains traction.
Someone who has tried to grow a YouTube channel but stalls at the 'I don't know what to make' stage despite having deep domain expertise.
A business owner who writes SOPs, takes sales calls, or produces client deliverables and wants to understand how those assets map directly to video ideas.
Someone who films sporadically and wants a repeatable weekly workflow from research through recording day.

SKIP IF…

You are already producing and distributing YouTube content consistently — the framework here is foundational, not advanced.
You have zero client work or domain expertise to draw from — the sawdust approach requires an existing body of work.
You are looking for channel growth tactics like SEO, thumbnail A/B testing, or algorithm hacks — this talk is about script structure, not distribution.

TL;DR

The full version, fast.

The fastest path to YouTube content is not brainstorming original ideas — it is mining what you already do professionally. Every client call, SOP, and daily work output is potential video material. Once you have the raw material, you package it with a 30-second hook that is clear, jargon-free, and direct, then a body built on the Why-What-How structure per point: why the viewer should care, what the concept is, and how to apply it within 24 hours. Delivery comes down to picking one camera persona — Best Friend or Teacher — and committing to it. Block one full recording day per week, ignore gear anxiety, and start before you feel ready.

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Chapters

Where the time goes.

00:00 – 00:47

01 · Cold open + agenda

Hook on stage, introductions, three-part agenda set

00:47 – 03:59

02 · Credibility and proof

Bryan establishes track record: Jordan Welch, Matt Gray, 100K email list, 280K-view script-writing video

03:59 – 09:59

03 · Step 1 — Research: the sawdust method

Stop trying to be original — mine client calls, SOPs, and daily work. Case study: 250K-view 1.5hr video built from existing sales letters.

09:59 – 10:38

04 · Video format options

Talking head, Google Doc walkthrough, Google/Gamma Slides, live demo — all valid formats from existing material

10:38 – 10:00

05 · Claude Design plug + action item

Quick tool mention and immediate action: look at your calendar, pick one piece of content to shoot today

10:00 – 15:55

06 · Step 2 — Framing: hook structure

The 30-second hook, its two jobs (validate click + create intrigue), and three rules: clear, no jargon, engage directly

15:55 – 20:20

07 · Why-What-How body framework

Per-point structure for the body of every video, with worked Facebook Ads example

19:40 – 20:23

08 · Subscribr.ai tool pitch

Brief plug for script-agent pipeline; 8-step automated workflow from research to finished script

20:23 – 25:47

09 · Step 3 — Delivery: audience perception

Best Friend vs Teacher archetypes, camera rules, AI avatars with 1M+ view examples

25:47 – 26:39

10 · Close

Recap of three steps, thank you

Atomic Insights

Lines worth screenshotting.

Trying to be original is the wrong goal — your existing client work is already more valuable than any brainstormed idea.
The first 30 seconds of a YouTube video carry more weight than every other minute combined.
Jargon is invisible to the expert and alienating to everyone else — a hook that uses CTR, MRR, or LTV will lose most of the potential audience before the first point lands.
Starting a hook with 'In this video...' validates the click but creates zero intrigue.
The How in Why-What-How must be implementable within 24 hours — if the viewer cannot act on it today, the video does not compound into return visits.
There are only two sustainable camera personas: Best Friend and Teacher. Mixing them signals inauthenticity and the audience senses it within weeks.
A 1.5-hour video can be assembled by clumping existing short-form pieces — 250K views is achievable on content you already wrote.
Blocking one full recording day per week forces execution in a way that 'I'll record when I'm ready' never will.
AI avatars are already generating over 1 million views per video in some niches — the faceless channel playbook is no longer experimental.
Over-explaining a hook is a form of distrust — it signals you don't believe the viewer will stay for the actual content.
Google Slides, Gamma, and screen-share walkthroughs are legitimate YouTube formats — production complexity is not correlated with viewership.
Daily client conversations are the highest-quality content signal available, because real pain points are already validated by money exchanging hands.

Takeaway

The system that turns expertise into views.

WHAT TO LEARN

You do not need new ideas to grow on YouTube — you need a packaging system for the knowledge you are already delivering to clients every day.

Your daily professional work — client calls, SOPs, deliverables — is already validated content. People pay for it. Packaging it as video just distributes what is already proven.
The 30-second hook has one job before everything else: make the viewer glad they clicked. Failing this loses them before the first point lands, no matter how strong the body is.
Jargon is the fastest way to lose a general audience. Every industry acronym left in the hook is a person who tunes out before the value even starts.
The Why-What-How structure works because it withholds the answer. Starting with Why forces the viewer to stay for the What — and once they know the What, they need the How.
Every actionable How must be implementable within 24 hours. If the viewer cannot act on it today and see a result, they will not return for the next video.
Picking Best Friend or Teacher is not about style — it is about honesty. A beginner performing as a Teacher, or an expert performing as a peer, will be read as inauthentic within weeks.
One full recording day per week, blocked in advance, is more productive than five spontaneous 20-minute attempts. Pre-commitment removes the decision of whether to record.
AI avatars generating over 1 million views per video are not a future possibility — they are live now in education, health, and lifestyle niches.

Glossary

Terms worth knowing.

Sawdust: The byproduct of expert work — client calls, SOPs, deliverables, and conversations — that can be repackaged directly into YouTube content without brainstorming new ideas.
Why-What-How: A three-part body structure for each video point: why the viewer should care (story/statistic/analogy), what the concept is, and how to apply it within 24 hours.
Hook: The first 30 seconds of a YouTube video, whose job is to validate the viewer's click and create intrigue that compels them to keep watching.
Audience perception: The character the creator embodies on camera — either Best Friend (peer-level, relatable) or Teacher (authority, instructional) — which shapes whether viewers trust and return.
Faceless channel: A YouTube channel that publishes without the creator's face on screen, using screen recordings, slides, voiceover, or AI avatars instead.
Script agent: An automated multi-step AI workflow that takes raw research input and produces a finished YouTube script, including outline generation, hook writing, humanization, and quality checks.

Resources

Things they pointed at.

19:40toolSubscribr.ai ↗

09:00toolClaude Design

07:40toolGamma ↗

22:21channelAli Abdaal ↗

22:48channelAlex Hormozi / Leila Hormozi

Quotables

Lines you could clip.

05:45

“You are already sitting on a gold mine.”

Short, punchy, recontextualizes the viewer's situation instantly→ TikTok hook↗ Tweet quote

01:22

“How you say something is often more important than what you say.”

Counterintuitive framing that stops the scroll→ IG reel cold open↗ Tweet quote

12:14

“If you nail the hook, your retention in the first 30 seconds will be upwards 70-80%.”

Specific stat with clear cause-and-effect→ newsletter pull-quote↗ Tweet quote

24:38

“You don't need to be perfect. You just need to start.”

Permission structure — removes the most common objection→ TikTok hook↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphoranalogystory

How to write a couple viral bangers that stands out in a sea of clones. That's us right now. K.

Let's get into it. So to kick off this presentation, I have just one goal today, which is to demonstrate how you can change your life with a couple banger YouTube videos.

K? Because I want you to have what YouTube gave me, which is that I could go from being a no name 21 year old, that's me, to working with some of my heroes whom I could only have dreamt of working with. And more importantly, this is the full course.

Right? Nate talked about repeating the exact same video idea. I made it four hours long and here we are.

I'm I'm lucky to have a YouTube channel that allows me to be here and speak here and, yeah, grow my personal brand. And all I have is just a tiny YouTube channel. So what you'll discover today is three things.

Right? Number one, we're gonna talk about how to create YouTube videos with work that you've already done. This is the easy way to do it.

Number two, how to write banger YouTube scripts. My exact formula, exactly how I think about it. So you're gonna get all of that.

And number three, how to say the words on your scripts so that it lands with impact. Because how you say something is often more important than what you say. That's what the politicians do.

K? So on this presentation, I believe I'm uniquely qualified to give you the best YouTube content training on the planet, perhaps better than any other that you've learned anywhere else even if you've paid good money for it. And best of all, I can do this in under thirty minutes.

And in return, I want us to agree that I can't teach you everything that you need to know in one measly thirty minute presentation workshop. So all I ask from you is to keep an open mind. No need to take any notes or pictures because once again we'll send these to everyone.

Okay? So my agenda is to give you the best thirty minutes of YouTube content or script writing frameworks that you've ever heard. Sounds good?

Okay. So So once again about an open mind. Okay?

If you're like this guy, you're like, oh, Brian, this doesn't work for me. Oh, Brian, I'm not good at using a teleprompter. I can't read off scripts.

Oh, Brian, I'm not a natural speaker. I can't be on camera. Once again, k, keep an open mind because this stuff is applicable to every YouTube channel.

If you stay till the end of today, hopefully you'll reach a nice little castle like that and you don't leave this room with no YouTube channel. So now because what we're covering today is to help you grow on YouTube and it's so important, I need you guys to stay focused with me. K?

So once again, brief introduction. My name is Brian. I'm just a normal dude by the beach and I've worked with names like Jordan Welch.

He has one point something million subscribers. Uh, matt gray over, you know, 200,000 subscribers by now. Uh, one of the biggest business channels talking about systems and just some proof over here.

And I've run an email list to over right now, it's a 100,000 subscribers off of YouTube. And in the past sixty days, I've also started a couple of few faceless channels for fun. This did, you know, seven seven k thereabouts.

Just a couple of hobby channels. And while others are excited to go viral once, like this kid, I've been blessed to be able to, you know, travel the world, make YouTube videos with my friends, you know, with a niche personal brand, run some hobby faceless channels. And I also have this the biggest YouTube video on YouTube script writing.

See this video over here? Got over 280,000 views now. That's an old screenshot, and this teaches YouTube scripts from start to finish.

So Nate talked about making long videos. This is a long video. Imagine talking about YouTube script writing.

Who wants to sit down and watch that? And apparently there's 280,000 people who wanna watch that. So this is gonna be a talk on how to turn boring content into engaging content.

Because many of you think, oh, nobody wants to learn how to watch how to scale Facebook ads. Nobody wants to learn how to watch how to make write YouTube scripts, put words on paper. But it can go viral if you turn boring content into engaging content.

And once again, this is the biggest video in my niche. So I'm gonna talk about my three step content process. Okay?

Number one, it starts with research. I'm gonna talk about how to create your research, how to frame your content, because how you say something and the way that you frame something is more important than how you say it than the actual meat of it and then how to deliver it so that it lands with impact. K.

First, let's talk about how to find what to talk about in your video. Who struggles with this? I don't know what to talk about in my video.

Nobody everyone else knows. This will be valuable for you too. So because what most people go out and do, so you're like this guy, you'll go out and, you know, be on your laptop, you know, come up with some video ideas, but you run into a blocker.

Right? That's a mind block, a writer's block. And really the most common mistake where people run into a writer's block or they don't know what content to make is that they're trying to pull content out of thin air.

We talked with Nate about how to draw inspiration from other videos, but most people try to pull content out of thin air and that's the wrong that's the wrong approach. Right? Many people try to spend hours trying to be original.

That's the wrong approach. Or they focus their time on the wrong things. You get absolutely cooked with that.

But in reality, what you talk about in your videos is all around you. K? This is stuff that you've already done.

Because this is you every day. Okay? You're by the wood.

You're sawing. You're sawing, and you are creating this.

This is called sawdust. And this is with work that you've already done. This is the sawdust.

This is the work that you've done, and that is gold. Because that is the stuff that people wanna watch. K?

People don't wanna watch you, you know, write a script on paper and then talk about it. You you kind of like fantasize and think, oh, people wanna watch this. But the work that you're doing every single day, that's what clients pay you for.

So what about you take what clients already pay you for that you already do and turn into content? This is the easiest way because you've already done it. Every day you work with clients, you work on your business and that is content.

You can create content that is authentic to yourself because it is just a documentation of the learnings. Imagine if you take a sales call, a client call, client conversations. You transcribe that and it's like, hey, what are the main pain points?

What are these guys struggling with? Right? You'll have five, ten sales calls, people asking you how to make thumbnails, how to do Google ads, how to do YouTube ads, how to do buying, how to do x y and z, and that is content.

So you are already sitting on a gold mine. Right? You guys are already sitting on a ton of stuff you could document and create or take the transcript, put it into Google Doc.

Right? Format it into a YouTube video and then just say it out loud. That is stuff that people already want.

That's already valid. That's what people come to you and talk about. Your daily conversations.

Right? Conversations with friends. Right?

I got a lot of YouTube friends. Any SOPs. Right?

How many of you have like a 100 page SOP? May may maybe not a 100 page SOP. I'll get 10 page SOP talking about how to solve one specific problem.

Let's say you have an SOP about how to learn AI fast. Right? And you give that to your team.

That your team finds valuable, so probably some people in your audience will find that valuable too. So even SOPs you can publish. Right?

And the most specific the SOPs sometimes even better because people are looking for specific information. You can find all the information in the world with AI. Okay.

Claude scale this, Claude scale that, blah blah blah. But these SOPs are what powers that and that's what people want. So what if you could turn an SOP, just talk over it and that'd be a video or it'd just be a documentation.

I bet there's a bunch of ideas that you guys already have but this is stuff that you guys already do. Right? And if you guys aren't documenting this or like turning this into a video that you can turn into a talking head, into a presentation, there's something wrong there.

Right? That is not for It's not because you don't have the knowledge, you don't have the ability. You've already done it.

You guys are knowledgeable. Now you just have to package it with ideas and thumbnails and that's your content. So for example, this video over here.

Okay? This is like one of my favorite case studies. 250,000 views on a one hour and thirty minute video.

Some people I talk to have never written a piece of long form content before. And they're like, how did you put together a one hour and thirty minute video? How did you know what to talk about the video?

So first, these are the three steps that I took to write this video. Okay? First, start with an outline.

So what you wanna talk about. And then I wrote the first draft, and then I recorded it, and it was poo poo. And then I wrote draft two.

I recorded it. It was still poo poo. And then I wrote draft three, and then it was just nice.

Just nice to get 250,000 views. Not too bad.

But how did I even put together the outline in the first place? How do I know what to talk about? Okay.

You see these? These are all sales letters that I've written on each specific problem within YouTube. This is how I learned anything.

I learned by writing about it. So I wrote about how to write an intro, put together all of my favorite hooks, how to write a hook, how to write a body, how what camera equipment you can use. That's the exact same screenshot.

Right? But I put all of this together, and I've written individual pieces, and all I have do is just clump that into one video. Right?

That is using the sawdust. I've already written all of these. What are these gonna do?

Just sit as lean magnets on my website? So I put it into a document, and then I combine all of this together and end up being like a 150 slide deck, which was a one hour and thirty minute presentation.

So this is stuff that I've already done just repackaged into content. You guys work every day. Yeah?

So you guys have stuff like this. So a couple video formats. Oh, Brian.

I don't know. I'll deliver this. Okay.

Let's talk about it. Number one is a talking head video. You guys would have watched this.

You guys can put it into Google Doc, put it on a teleprompter, read off of it. That's a talking head video. Done.

With stuff you've already done. Google Docs. Okay?

Even lazier. If you wanna put it into Google Docs and then just read off of it, that is content too. Right?

And some of this is like raw content. It's some of the most high high converting content because it's the most in-depth. You just reach off an SOP.

Right? This guy, $70,000 in one day. One of my good friends.

Or Google Slides. Right? This is Hormozi's most viewed video, how to get so rich you question the meaning of making money.

It's just Google Slides. Okay? You guys can do Google Slides.

Right? It's just taking a piece of long form content, turning it into Google Slides. Gamma Slides.

This is this is my video. This is a gamma slide. You can see it's nothing too crazy.

Headline and some text. Headline text image. Headline text image.

You can see this headline text. Okay. Headline image.

Nothing too crazy. I I don't do anything too crazy here. But it's just like it's I know that this is stuff that people want already because this is stuff that people have asked me for, that people pay me money for.

So why not I just give the education on that, and then I can sell the implementation of the agency? Or I can sell the software, is what I do now. All of this works.

All live walkthrough. Okay. Watch me write a killer YouTube script with AI.

There are live demonstration videos, to use Clog Code, how to grow your YouTube channel from scratch, how to do anything, how watch me create a landing page. How many of you guys create you know, if you guys are creating landing pages for clients? What if you just recorded that and then you put it as a YouTube video?

Then the client can see your exact process from a to z. And then they can be like, oh, this guy's pretty sharp. I probably should work with him.

And he probably does good work. That's a YouTube video. Could you guys document what you are already doing for clients and put it into a video?

Could be ten minute video, thirty minute video, one hour video, two hour video, four hour video, doesn't really matter. Just document. Right?

This is the easiest thing to record. I was gonna already record the script. The fatal pack packaging mistake.

I was already already gonna record this as a YouTube video. Might as well write a YouTube script of that. Or like might as well make a video out of that.

So this is stuff that you guys already have. You guys already do. It's not like you guys don't know what to make.

You know? There's there's sawdust. There's gold that you're sitting on.

Okay? Now if you're too lazy to create slides, there's this thing called claw design, which many of the other speakers have used claw design to create the slides and it's pretty banger.

Okay? It's it's pretty good. So quick action item for you.

Right? You can look at your calendar. What is a piece of content that you can create from that today?

Because there's client calls, client conversations that you already record. Right? The stuff that you talk about with your friends on a daily basis and it's like, that's a banger video.

Let's turn it into video. Let's write a script for it. Let's turn it into a piece of contents.

Anyone can post content and if you do it this through this approach, not only you don't you not only is content easier but you actually get an insights based approach to creating content.

This insight is learned it's learned things that you do from, you know, doing the hard work. And you And people want content from people in the arena. You know, people don't want LARPers who just who just talk shit.

Right? People want to learn from people who are actually doing stuff. And this approach makes your content actually way more better in my opinion.

Anyone can do this. This is stuff that you already do. You guys you guys already have this.

Okay. Next, let's talk about framing. K.

Framing is how you say something. Because how you say something is more important than what you say. K.

So now most of what you guys would do is that, okay. Now you have it in a Google Doc. You followed step one, you have all the learnings, quit it through clon and you tell me, hey, Chad GBT, give me an outline of how to grow on YouTube.

And it gives you this and it's unusable. Okay? It says, most creators don't fail.

Most x don't fail. Right? That's the starting line for everything.

It's no bueno. Or maybe you already understand the hook formula. Okay?

Proof, promise, plan. Proof, plan, promise. This is what Hermozy does.

Okay? Maybe you already noticed. And once again, it's not because you lack the topical knowledge.

You guys are all experts in your field. So not you guys wouldn't be here. Right?

It's that you don't know how to turn boring content into engaging content. Right? And all of this really starts with the hook.

Okay? It's the first thirty seconds of your video. Now that we've gotten to click, we have a great idea, a great thumbnail, and we've gotten to click.

You're taking the viewer down a journey, the next step is the hook. How do we reel the viewer in in the first thirty seconds? And the first thirty seconds really is where there's the biggest drop off.

So let's talk about the hook. So hundreds of YouTubers send me their scripts asking me to review them, and there's one common problem that I see in their scripts. It's that their hook sucks.

The hook is the most important. Just define terms here. Right?

The hook is the very first line that you say in your script to reel the viewer in. And really, you have less than thirty seconds before the viewer decides to watch the rest of the video or continue watching all the way till the end. And for YouTube specifically, the first thirty seconds is most important.

For Instagram, TikTok, right, it's the first frame or like the first like two seconds. Okay? For YouTube, it's the first thirty seconds.

Why is there such a bigger tolerance for thirty seconds? It's because when people go on the YouTube homepage, they choose a video.

They intentionally choose which video to click, and so they have actively made a decision to watch your video so they have a higher tolerance. And that means you have to hold attention for longer. Right?

So that's why thirty seconds. But the average attention span is absolutely cooked. We're at eight seconds today, less than a literal goldfish.

But you have to keep in mind you have to hook them. So the job of the hook is to do two things. Right?

It's a little more complex because it's long form content. It's thirty seconds. But number one, you have to validate the click on the video.

If in the very first frame, your title and thumbnail, right, it's it's like, oh, like full script writing course. Then the first line, what do I say? In this video, this will be a full script writing course.

Or number two, you can create intrigue. And number two, you need to create intrigue so that they want to watch the rest of the video. They have to watch the rest of the video.

K? So if you nail the hook the first thirty second, you have upwards 70 to 80% of retention. And that's really good.

If Imagine if this 70% was 50%, so the graph looked like this. You would have lost 50% of the viewers compared to 70%. Alright?

It means you like you lose only 30% versus you lose 50%. That's a big percentage difference. I'm not that good at math, but that's a big percentage k?

So strong hooks equals better retention equals a better higher average view duration. So we need strong hooks. Okay?

So hooks, root of you, are in. And every hook needs the following elements. Okay?

Get out your phones. Take some pictures. Number one is to be clear.

You need to be clear in your writing. Number two, you need to avoid jargon. And number three, you need to engage the the viewer directly.

So be clear. You guys are gonna laugh, but many of you guys have this in your scripts. Right?

You guys say an example of an unclear hook is that digital products can make you a lot of money. Right? A lot of money, there's no specific dollar amount, and it's just super duper broad.

Right? Or if you have a lot of jargon, means there's a lot of industry specific words. Right?

Something like, oh, you need thousands of sales to make profit. Right? That's an example of having no jargon.

So you want to eliminate all jargon. Or if you're like, hey, your probably just gonna rely on AB testing scale, CTR and more. That's an example of jargon.

Right? That's stuff that not everyone will understand. Not everyone knows what AB AB testing is.

Not everyone knows what CTR is. So you need to make it dead simple and dead clear for the viewer. This is copywriting one zero one.

Okay? And number two, you need to engage the video there engage the viewer directly. You need to get good at ads if you want to succeed if you want to see your business succeed.

Right? You engage the viewer directly in the hook. Okay?

But if you say, oh, people need to get good at ads. Super broad, unclear, not specific. No bueno.

Okay. So I've seen hundreds of business owners repeat these mistakes.

Right? It's these three things. Avoid jargon, avoid overexplaining, and avoid excessive credentials.

So let's go over a couple examples. K? There's a big chunk of text here.

The only thing separating you from success as a coach is a killer strategy. And I'm about to teach you one that can optimize your client acquisition funnel and scale your MRR to a $100,000 in thirty days. And after x years helping coaches convert more prospects and improve their LTV metrics, I've seen hundreds of mistakes being repeated over and over again, poor ROAS, inefficient pipelines, and churn clients that kill scalability.

This, what's the mistake here? Jargon.

Jargon. You guys don't need me to tell you that. Okay?

Jargon. Remove. Ma'am, the only thing separating you from success as a coach is a killer strategy, and I'm about to teach you one that can make you a $100,000 in thirty days, shorter and cleaner.

After x years helping coaches close more clients, I've seen hundreds of mistakes being repeated over and over again. Bad offers, sales funnels that go nowhere, and clients that leave after a month. So then that's the pain point.

Right? Relating to the viewer. What about this?

I made 7,400 Barbara videos to crack going viral. I spent countless hours researching, testing, editing, and analyzing trends, hashtags, and engagement metrics just to figure out what works.

If you follow these tips, you could go from having nobody watch your content to having thousands and millions of views and followers. Once you understand how to create high quality short form content, you'll be able to build a dedicated audience who will be throwing likes, shares, and comments under every video you post.

What's the problem here? It's not pretty good. Okay?

You're over explaining. Right? What if you just cut all of this?

This is like the the the wrong parts. Right? It looks good, but if you just say I made 7,400 Barber videos to try going viral, and if you follow these tips, you could go from having nobody watching your content to having thou million thousands and millions of views and followers.

You can see I had two paragraphs for that. I've just condensed all of that, right, into like literally one sentence. So it's a lot simpler and it's a lot easier to follow.

You have to make your content clear and concise and not over explain. Remove all the jargon.

Your content will be banger. This is just a hook. Okay?

So now let's talk about why, what, how. Okay? This is my framework for writing scripts.

If you are like, hey, I don't know how to write scripts. Why, what, how will fix that. K?

Now, I'm just gonna define some terms. Okay? We start with why the viewer should care.

Okay? And this starts with a story, a statistic, or an analogy. And I'll explain why we start with the why.

Right? And then we go to what is it? And number three is how.

It's the actionable item defined as the viewer can apply the information within twenty four hours and get results. Why is this important? Okay?

You start with the why because if you tell the viewer what it is, they will immediately leave. It's like, okay. If the video is how to grow on social media and you're And then you're like, you do the hook and then you're like, oh, you have to post on Instagram.

Okay. Then they already know what to do. Then they'll leave.

But if you structure it as a why, you can be like, oh, there's this statistic of this many people who are on Instagram and they use Instagram and you need to be on Instagram, then people will care more.

What is it? It's pretty self explanatory. And then the how is the actionable item.

It is defined as the actionable item they can apply within twenty four hours. Why is it defined as that? Because if the viewer can apply the information that you've just given them within twenty four hours and see results, they will get better results.

They will take the information, they'll go out and apply it, They'll make more money of it or whatever result that they desire, and then they will come back happy, and then they'll watch more of your content.

Right? They'll watch another video that serves them and another video that solves another problem and another video that solves another problem. But this is only This can only happen if you make it extremely actionable.

That they can take that information, implement it, and get results, and change their lives. And that's where like the virality word-of-mouth effect.

Right? Like the algorithm is like word-of-mouth. It gets spreads to people who like similar content.

There's higher viewer satisfaction this way. So this is how each video should look like.

Okay. You have the hook which we just talked about. And you have the body, point 1.2, point three.

You start with why, what, how? Why, what, how? Why, what, how.

That's your video. Not not too hard to script it. Okay?

Hulk, thirty seconds, one minute, two minutes, one minute, one minute, two minutes, one minute. That's actually a fifteen minute video Okay?

It's not not not not insanely difficult if you just follow this framework. So let's say you're The title of your video is how to scale Facebook ads.

Okay? And then point one is creative strategy. And the why can be why most creative strategy sucks.

The what is what is a banger creative strategy. And then the how is the how to implement my a b c's creative strategy in twenty four hours. So if someone would've watched this and they're like, oh, I wonder what creative strategy is.

This will teach them exactly how it is. And it's super easy to write it this way. It's The information, it's structured to be simple.

And then number two, like, if the point is media buying, the why can be okay. This is the truth about media buying in 2026.

The what is what is different about your approach to media buying, and what is the ABC method to media buying? Just follow this. And then number three, increase LTV of a back end offer.

Why you need a back end offer? K? What are examples of a good back end offer?

How can you increase LTV using a back end offer? What are different examples of good back end offers that you can integrate into your offer? Let's say this is for e comm.

That's a YouTube video. Okay? You just answer those questions.

Okay? If you like voice note, blah blah blah, answer these questions and then that that's a video. Okay?

So once again, it's it's just this structure. Nothing too crazy. So my company is Subscriber AI.

It helps write scripts so you can literally take it through this exact process. Okay? So you just did step one, which is the research.

You just talked into your phone. You took the sales call conversation, and then now you have a transcription of that. You can turn it into a script using subscriber, and then you can claw design it and then you'll get a beautiful PowerPoint presentation that you can use as a YouTube video.

That simple. Okay? So for example, we have our script agents which takes a script like, you know, any research that you have through an eight step process.

It does research. It verifies your research. It generates the outline.

It generates the hook. Writes the script that optimizes retention. Humanizes it so it doesn't sound like AI.

Cleans up repetition and runs any quality checks. Right?

Something something like this, right, you could build on your own. Right? It's like eight step process, Right?

Where you run the script through, you know, multiple different skills to get an output like this. So you can take the research, put it into this, and call it a day.

Okay? For example, like this, made of claw design. Okay?

What you guys saw at the start. It's pretty good. Right?

You can change the colors a little bit, but it's pretty good. And so that's framing. Last but not least, delivery.

Okay? Now we've talked about how to research your script, how to write your script.

Now delivery is the part that decides if any of this works. Because if you're like, and you speak like that on camera, it's no bueno.

Okay. Not engaging. People won't like it.

Boring. Okay. So delivery is important.

So let's talk about that. Okay. Because you can have the perfect script and still kill your video within ten seconds.

So I've worked with hundreds of business owners and really the one thing that separated the winners in terms of your delivery is your audience perception. It's how your audience perceives you. So let's talk about audience perception.

Right? So to be perceived as high status to your audience, aspirational, that doesn't mean that you are just shouting at the camera.

K? Many people like to like, you know, think that camera presence is all about shouting to the camera and like, you know, talking to your audience. But that's not necessarily the case.

Right? That's not a lot of our personalities here. I know a lot of you guys, you guys don't necessarily wanna shout into the camera.

Right? Like like other people. Right?

Audience perception is the character that you are to the audience. So really you cannot fake the character.

Okay? And because the camera will pick up everything. Eventually, you'll be exposed as a fraud if you just fake who you are on camera.

So for example, right, there's two categories over here. Whether you are the best friend, right, and there are many creators that are like the best friend to their audience and they talk like, you know, they're talking to a best friend, or there are people who are like the teacher. Some of you are like kind of just in your starting out phases, and you guys are like, hey.

I don't know what to create content about. I'm not necessarily the expert, so I can't really be the teacher. So then then you gotta be the best friend.

But if you're the best friend and you try to be the teacher, it's like if you have like a five year old come up and teach a class. That's not how it works. Right?

You have to be you have to have learned experience in order to teach it. But if you're the veteran and you're like, I'm the teacher.

I can teach you things you have. You can speak like a teacher and you'll be perceived as an authority. And you can also make money if you're perceived as the best friend.

You know? But you have to pick your lane and stick with it. Examples of, you know, people who are like best friends, someone like Dea over here.

She has two two hundred and thirty three k subs and she does like productivity kind of business content. She does well, know. She sells a course and whatnot.

But she does well. It's being the best friend. So you can blow blow up your brand by you know being the best friend to your audience.

Or someone like Ali Abdul, a lot of you guys would know him. You know 6,000,000 subs Absolutely ridiculous. And, you he's been he's been the best friend to his audience for a very, long time.

Or if you're like a teacher, someone like, know, the Hormozis, know, Leila, Alex, they are the teachers.

Right? They are the people who, you know, give information.

They are mostly like talking to the audience and also talking with the audience. Right? Not like you're sitting with the audience.

So you have to think about who you are, who you can lean into. Right?

And that's the different ways that you can be perceived by audience. Right? And then you can get clients that way.

A lot of you guys may fall into like I'm the teacher, but a lot of you guys I also know are like, hey, I wanna document the journey of doing x y and z. Maybe you haven't done something like that. And then you can make videos based on the category that you're in, whether you're the best friend or whether you're the teacher.

So in terms of on camera delivery plus recording, right, rule number one is to block out one full day for recording. Because if those of you guys who have recorded videos before, you know that your brain turns into mush once you're done recording because it takes a lot of energy to read off scripts.

You gotta, you know, you gotta be on camera, set up the camera, make sure that the the microphone doesn't go off. Right? Stuff like that.

So it's best to block out one full day for content. That's what I typically do. It's usually a Friday, and then you book out the studio or you pay a videographer.

And that way a videographer shows up to your house or you go to the studio. It's all paid for. You gotta do it.

Right? So that makes sure that you doesn't that you don't procrastinate on it. Right?

Rule number two, if you're like obsessing over gear, really you don't need that expensive gear. Right?

You can do with an iPhone. Mauricio has this like crazy contraption where he puts his lens on his iPhone and that's what he uses to record reels. And it's like better than like any Sony that you can get out there.

So you can get started with very little equipment. Window light is fine if the lighting is good. You just gotta put in the reps.

K? And lastly, speak of conviction.

K? Because if you don't believe what you're saying, whether you're the best friend or whether you're the teacher, no one is gonna believe in it.

No one's gonna believe you. Alright? It's like, I don't know, it's like subconscious thing.

People will be like, I don't really trust this guy. So you gotta speak of conviction. And really, you don't need to be perfect.

You just need to start. There was this dude. Okay?

Popped on my tongue. I was laid off by Atlassian. And then this is the video.

It's a screen share, some models, and then his face. Look at how blurry his face is.

Doesn't have to be anything too crazy. Right? Just you just gotta get started.

Low quality stuff, know, it doesn't necessarily be crazy high quality stuff. Or these days, you can use an AI avatar. Right?

This is something that I've been getting a lot into. Right? There's AI doctors like this Soon, AI real estate agents, AI priests, you know.

We're all cooked. Okay? This guy is AI and this is his entire video.

1,200,000 views. Look at this. 1,300,000 views.

Absolutely insane. I know we got a couple doctors in here. So this guy, 120 k subs in two months.

Like some ridiculous stuff like that. You know? So with like AI avatars, you could even do this.

Right? If you're like, hey. I don't really want to, you know, perform on camera.

You could do something like this. Right? There's other niches that it works.

AI niche. Julia McCoy, she has 300 k subscribers. All AI avatars were cooked.

Over here, Julian Goddy posts 15 times every single day. We're absolutely cooked. 15 videos every single day.

15 long form videos every single day. He has this content farm in India and he's absolutely cooking. And give give me a second.

So yeah, if you wanted AI avatar content does work. Even now what I've been working on is one button full AI avatar videos. You know, this was a it's supposed be a copycat of my good friend Azul.

He was supposed to be here but he's not here. But there you can see his AI priest. AI priest giving religious advice.

Look at this. Like, this is all generated with one click.

Alright. There's slides and AI priest. You know, he's telling you about what three questions Jesus will ask you on judgment day.

I'm going to hell. But, yeah, there's stuff like this that you can do.

Right? If you're like, oh, I I don't really wanna record videos. You can pursue technology like this and and there is stuff like this out there getting millions of views.

So that's the three step content process, research, framing, and delivery. Right? Learn these three and content is easy.

Thank you.

The Hook

The bait, then the rug-pull.

Most YouTube advice tells you what to make. This talk starts one step earlier — with the argument that you already have the content, buried inside the work you do every day, and the only thing between you and a banger video is knowing how to package it.

Frameworks