07:01KeyPersonOfInfluence · Tutorial
The Pitching Technique that Made Me Millions
A 7-minute framework for why identical experience produces radically different business outcomes depending on how you pitch.
June 7thThe argument in one line.
A business that requires your constant presence is not a business -- it is a job you cannot quit, and the only escape is building the systems, rhythm, and one leading metric that keep revenue flowing when you stop showing up.
Read if. Skip if.
READ IF YOU ARE…
- You are a solo founder or small-team operator whose revenue stops the moment you stop producing content or running launches.
- You have been making money but feel trapped -- every vacation, every weekend, every maternity leave is a negotiation with your own systems.
- You are thinking about hiring or building a team but have not yet systematized what you do so someone else could run it.
- You are a female entrepreneur who has followed the one-to-one to group to course path and now wonder if that was actually right for you.
- You want to understand how organic audience-building compounds into licensing deals and business assets without burning out your list.
SKIP IF…
- You are pre-revenue and still figuring out your core offer -- the systems conversation only pays off once there is something to systematize.
- You already have a COO and established SOPs -- the foundational alignment work is more useful at the early-to-mid stage.
The full version, fast.
Natalie Ellis rebuilt Boss Babe around one principle: the founder should be optional, not essential. Before her second maternity leave, she documented the exact launch cadence, gave her team creative freedom within a defined promotional schedule, and kept enough cash runway for two months of payroll. The team ran $2.2M organically -- zero ads -- while she was fully offline. The conversation unpacks three interlocking tools she teaches: the alignment audit (what do you actually want before you build anything), the business rhythm (every revenue action tied to a heartbeat so the team knows what to do without being asked), and the one number (the single leading metric that predicts monthly revenue, whether that is sales calls booked, webinar registrations, or checkout traffic). Her organic strategy runs on the same patience -- she has never been willing to burn her audience for a short-term revenue spike, which is why Boss Babe planners now sit in every Walmart.
Free for members
Chat with this breakdown — free.
Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.
Create a free account →Who's talking.
02:09guestNatalie Ellis
00:00hostAmy Porterfield
Where the time goes.
00:00 – 02:09
01 · A Job You Can't Quit
Cold open clips from Natalie followed by Amy's hook reframe.
02:09 – 05:02
02 · Meet Natalie + The Well-Oiled Machine
Amy introduces Natalie and the $2.2M maternity leave thesis.
05:02 – 08:07
03 · How She Did $2.2M While Fully Offline
Planning sprint while pregnant, exact schedule handed to team, why courage had nothing to do with it.
08:07 – 09:49
04 · What She Set Up Before She Stepped Away
Evergreen product stack, no ads by design, team-created products, light promo schedule with creative windows.
09:49 – 12:15
05 · The Biggest Surprise When She Came Back
The system actually worked. Cash runway as the safety net. Team update texts.
12:15 – 15:57
06 · I Felt Like a Dancing Monkey
Realizing the business required constant founder output. Deciding to rebuild around systems instead.
15:57 – 18:51
07 · The Alignment Audit: Start Here First
Define what freedom means to YOU before you scale. Story of the woman making 5x corporate salary with no more time for her kids.
18:51 – 21:15
08 · The Dietitian Story: Scale Down, Not Up
A mastermind client who followed the prescribed path and was happier and more profitable as a solo practitioner.
21:15 – 24:02
09 · Permission to Stop Doing What You Should
The invisible competition game from social media. Quarterly check-ins with yourself. Seasons of life.
24:02 – 27:19
10 · The Rhythm That Runs a Business Without You
Brendan Rashard's heartbeat model. Systems behind each rhythm node. Reverse-engineering a monthly promo cadence.
27:19 – 30:38
11 · Find Your One Number First
The single leading metric that predicts revenue. Sales calls, registrations, checkout traffic. Find it and protect it.
30:38 – 33:06
12 · Consistency and a Regulated Nervous System
Starting from zero every month is dysregulating. Predictability is the nervous system regulator.
33:06 – 38:30
13 · Why Her Organic Strategy Looks Different
$40M revenue on under $3M ad spend. Never burning the audience. The Walmart licensing payoff.
38:30 – 41:55
14 · Posting Four Times a Day, Every Day
Volume of quality content. Brand vs performance marketing. Never missed a day.
41:55 – 46:31
15 · Why She Wrote The Book
Postpartum depression, identity crisis, childhood trauma as achievement driver. Building from a different place.
46:31 – 49:11
16 · Where to Get The Book + Closing
bossbabe.com/buy-the-book, receipt bundle, AI trainings, Amy's closing reflection.
Lines worth screenshotting.
- Your business runs without you only if you planned it to run without you before you left -- not if you hope your team figures it out.
- Keeping two months of payroll in cash before a planned absence separates a confident handoff from a prayer.
- A team can generate $2.2M from an evergreen product stack with zero ad spend as long as there is a real audience and a clear promotional schedule.
- Personal brands convert easily -- which is exactly why founders accidentally make their brand-name business all about themselves.
- The alignment audit happens before funnels and before hiring: if you have not defined your version of freedom, you will build someone else's.
- More revenue is not always the goal -- one client wanted more systems to sustain five times her corporate salary, but what she really wanted was to go back to one-on-one and take home more.
- The one number in your business is the single leading metric that predicts revenue -- everything else is a distraction until you know it.
- A dysregulated nervous system builds complexity by reflex; a regulated one builds systems by design.
- Never burning the audience is a short-term sacrifice that pays off in licensing deals, podcast longevity, and an email list that still opens.
- Boss Babe planners in every Walmart came directly from years of never burning the audience -- the brand became licensable because it was never exhausted.
- Posting four times a day without missing a single day for years is the unsexy tactic behind most large organic audiences.
- Brand marketing and performance marketing are different jobs: performance marketing drives today's revenue; brand marketing creates tomorrow's opportunities.
- A rhythm without systems behind it is just a calendar -- the promotional schedule only works if email sequences, social cadences, and social proof are all pre-built.
- Achievement as an escape mechanism is a powerful startup fuel but an unsustainable operating system once life changes what you have capacity to give.
- The first million came from one $29 membership product and an organic webinar funnel -- complexity came later and almost destroyed the repeatability.
The system that runs when you stop showing up.
WHAT TO LEARN
Founder-independence is not a personality trait -- it is the output of three specific decisions made before you ever step away.
01A Job You Can't Quit
- If revenue stops the moment you stop producing, the business is structurally dependent on you -- not on systems, products, or audience trust.
03How She Did $2.2M While Fully Offline
- The $2.2M did not happen by accident: it required a documented launch schedule, a promotional calendar, and a team given creative rein within guardrails -- all set up while the founder was still present.
- Keeping two months of operating expenses in cash before a planned absence is the difference between a confident handoff and a crisis waiting to happen.
04What She Set Up Before She Stepped Away
- Evergreen products only work as a revenue base if they are backed by an engaged audience; a burned list or low-trust social following makes an evergreen stack useless.
- Deciding not to run ads during the absence was deliberate: organic-only means less leverage but also less risk when the founder is not watching the spend.
07The Alignment Audit: Start Here First
- The alignment audit is not a meditation exercise -- it is a prerequisite for avoiding the trap of building a profitable business that does not match your actual life priorities.
- More revenue is not always the goal: the client who wanted more systems to sustain five times her corporate salary actually wanted to scale down and go back to one-on-one work.
10The Rhythm That Runs a Business Without You
- A business rhythm is a heartbeat that the team can execute without the founder: each node needs documented systems behind it, not just a calendar entry.
11Find Your One Number First
- Every business has one leading metric that predicts monthly revenue; until you know that number, adding funnels, team members, and new channels just adds noise.
- Revenue volatility and nervous system dysregulation reinforce each other -- decisions made from a dysregulated state tend to add complexity rather than remove it.
13Why Her Organic Strategy Looks Different
- Long-term organic brand equity requires a genuine willingness to leave short-term money on the table -- years of not burning the audience can pay off in licensing deals you never anticipated.
- Volume of high-quality content beats volume of generic content: clear brand voice compounded over time creates reach; high-cadence slop creates noise.
15Why She Wrote The Book
- Achievement as an escape mechanism is a real driver for many entrepreneurs -- recognizing it does not mean stopping, but it changes what you are willing to build and for whom.
- A freedom-based business is not about working less; it is about building intentionally enough that the business can stretch with you across different seasons of life without collapsing.
Terms worth knowing.
- Alignment audit
- A self-directed reflection exercise done before building systems, funnels, or hiring -- asking what you actually want from your business and whether the business you are building delivers that.
- Business rhythm
- A model where every team action maps to a predictable daily/weekly/monthly heartbeat so revenue is generated consistently without the founder orchestrating each cycle.
- One number
- The single leading metric in a business that, when grown, reliably predicts revenue -- for example, sales calls booked, webinar registrations, or checkout page traffic.
- Evergreen stack
- A collection of previously built products promoted and sold by a team without the founder creating new content, backed by email sequences and a defined promotional calendar.
- Freedom-based business
- A lifestyle business structured to fit the founder's priorities and seasons of life, rather than one that demands constant founder output to generate revenue.
- Burn the audience
- Over-promoting to an email list or social following to the point of reducing open rates, trust, and long-term engagement.
- Brand marketing
- Content and distribution decisions made to build long-term audience trust and recognition, as distinct from performance marketing, which is optimized for immediate revenue.
Things they pointed at.
39:55channelMel Robbins + Emma Greed podcast
38:55channelLeila Hormozi double content advice
16:27productDigital Course Academy
Lines you could clip.
01:03
“That's not a business. That's a job you can't quit.”
10:16
“I felt like a dancing monkey. I really did. I felt like if I wasn't showing up producing content, if I wasn't producing, the business didn't work.”
33:06
“I have never been willing to sacrifice short-term revenue for long-term results.”
42:58
“Achievement was an escape. Achievement was the thing I could do that would bring positive attention my way, and it felt like a way out.”
44:47
“I want women to stop and ask themselves when is good good enough.”
Where the conversation goes.
00:00 – 09:50denseFounder independence systems
09:50 – 24:02denseAlignment and intentional business design
24:02 – 32:15denseBusiness rhythm and the one number
32:15 – 41:55denseOrganic growth and brand marketing
41:55 – 49:11steadyPersonal story and the book
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
metaphor
00:00I I didn't build it to sacrifice everything that I cared about. I felt like a dancing monkey. Achievement was an escape.
00:06Achievement was the thing I could do that would bring positive attention my way, and it felt like a way out. I felt like I've lost my entire identity. I the person I am is unrecognizable.
00:15My team did 2,200,000 while I was away, which is amazing. I want women to stop and ask themselves when is good good enough. I'm not doing it to please someone else.
00:24I'm building what I want to be building for the first time.
00:27My guest today is a dear friend of mine. One of them goes, that one over there, she's big money, and was my guest today. Her name is Amy Porterfield.
00:35Amy Porterfield. The ever amazing Best selling author of two weeks notice, miss Amy Porterfield. You haven't had a real day off in three years.
00:46You said yes to the trip and brought your laptop. You went to dinner and answered Slack under the table. You took the weekend off and posted three times anyway.
00:58And the worst part is the second you stop, the revenue stops with you. That's not a business. That's .
01:06My guest today runs one of the biggest companies in our space. Millions of followers, a team, a podcast, a membership. And after her second daughter was born, she stepped fully away for three months completely offline.
01:21No email, no Slack, no posting, no coaching calls. The business kept running, kept selling, and kept growing without her.
01:29What she pulled off is what I know a lot of you are looking for. And today, she's walking us through exactly how she set the business up so it could survive without her in it. My guest is Natalie Ellis, founder and CEO of Boss Babe and also a dear friend of mine.
01:45Her brand new book, the freedom based business method hits shelves today, which is so exciting. If you've been waiting for the moment to stop being the bottleneck of your own business, this is it.
01:58Now before we dive in, if you're watching on YouTube, hit subscribe. And if you're listening on your favorite podcast app, follow the show so new episodes show up automatically. Let's get into it.
02:11Natalie, thanks so much for coming on the show. I am so excited to be here, and this is the most beautiful studio. Well, thank you.
02:18I've been looking forward to this because we have a lot to discuss. One of my most favorite things about you is that you are running a well oiled machine. Would you agree?
02:28I think so. Yes, absolutely. And so we're gonna talk all about that.
02:32Okay. So recently, had a baby.
02:34Actually, how old is she now? Your second. Seven months.
02:37Seven months. Okay. And you're traveling with her right now.
02:39Like, you're in it. When she was born, you took three months off. Right?
02:44And your business ran without you, which is wild. So if there's a woman listening right now and she can't even get through a weekend without checking Slack,
02:54first, tell me what how did you have the courage? What got you to that place that you're like, I'm going to take three months off? You didn't touch the business.
03:01Mm-mm. Okay. Talk to me about the why behind that.
03:04So my first maternity leave didn't go as planned. It wasn't as great, and I just knew that I wanted to do something different this time. So this time around, I took three months completely off.
03:14We my team did 2,200,000 while I was away, which is amazing. They ran That's amazing. They spent nothing on ads.
03:21They just ran the machine. They ran the system. They're amazing.
03:25And then I came back part time. My baby's seven months, but I only got a part time nanny as of last week, so I really have been just cranking in nap times, and I even put my podcast on hold for seven months. So I fully took a break, and it didn't take a lot of courage for me because ultimately, that's why I built my business.
03:43Right. Right? I I didn't build it to sacrifice everything that I cared about, and so it was really, really important for me that I would take some time off.
03:51And it felt really good to know that I can trust my team. I can trust my systems. I can trust the processes.
03:57So I would say for the woman listening, that's like, Natalie, that all sounds great, but there's no way I could possibly do it. What I will say is I didn't just decide on that day, I'm taking time off, step away, and everything was working. I spent so much time planning it.
04:10You know, I told my team, this is the exact launch cycle you're gonna run. These are the promotions. This is how it's gonna work.
04:16And they had a few things they wanted to get done, and I said, cool. That can be a bonus, but we have to stick to the schedule.
04:22And so I really set everything up properly, and I put in a lot of hours when I was quite heavily pregnant to set everything up. But it meant when it was set, I could step back.
04:31And coming back really was quite optional. I came back. I actually came back by flying to Dubai to speak, so my team still didn't get me for quite a long time with launching the book.
04:41I was actually meant to launch the book the the month that my daughter was born. So I told them, let's push it back. Give me a little bit of time.
04:48And so then I stepped in part time, but it really did all just come down to a system, which I know you talk about all the time. You have to get that revenue system in place. Otherwise, you cannot step away or your business falls apart.
04:58And unless you've banked up all this cash to pay your team, it's just a struggle.
05:02Okay. So let's get really specific here. So when you left,
05:06what did you have in place? So what did you put together? How did you do promos without you?
05:12What were you selling? Give me all of it. So we have just an evergreen stack of products that we previously built, things that I've been part of, and my team really wanted to create some of their own products.
05:25And so we consistently get asked, how are you running operations, social media, all the behind the scenes stuff? And my team had said, well, this is the perfect time for us to get in front of the camera and teach it. So I give them full creative rein.
05:36I said, do I I trust you. I know you're excellent in what you do. If you wanna create new things, great.
05:41Here's other stuff on the shelf that you can promote. And what I did was fully step back to look at how do we generate revenue in the business. What's the email sequences that we run?
05:53What kind of social posts do we put out there? How do we generate revenue with the business. We decided not to do ads because that is something I like to have my eye on, and quite frankly, that terrifies me to just give my credit card to my team and hope that it all goes well.
06:05Yeah. We've built up enough organically. I think having your own audience is really, really, really important.
06:12So we built up already a great email list, a great engaged social community, and we have a pulse. You know, if I said to my team, run a promotion in ten days from now, they would know what pulse to run. So I fully stepped back.
06:24I looked at, here's all of our levers. Here's the product sitting on the shelf. Here's some a a light promotional schedule you can run.
06:31And then in this these windows of time, if you wanna create a mini product or a low ticket, go ahead and do it. And they really ran with it, but they first stuck to that schedule. And I think they created one thing outside of the schedule, which was amazing.
06:43They did a bonus pack for a product that we evergreened, and it just worked really well because they had the audience there. They had the exact framework to follow.
06:51And you'll know yourself it's like pulling levers in your business as long as you know that it works. I often say, and I know it sounds quite simple, but a business can be like a cash machine if you know the exact levers to pull.
07:04If you've built a really engaged audience who know who you are, they trust you, and you've got products that actually work, you can pull those levers, and it can really work.
07:15I will also say, you know, my team didn't pretend to be me. Yeah. I I took a break from the podcast, and I told my audience before I went on break, I'm not choosing to do this podcast because, one, I don't want it to look like I'm hustling when I've just had a baby because I'm not.
07:30And I think that's setting a false standard for everyone else. I always compare myself. And so seeing that, I think, is not setting the example that I want to.
07:39And it made a lot more sense for me to spend my time on revenue generating activities, like writing emails and planning launches than it did, like, putting a ton of podcast episodes together. So I fully stepped away from it, and I honestly thought maybe this completely disappears.
07:55Like, who knows if anyone's gonna come back and speak, want to hear me speak. But they did. They did, but I had no idea.
08:01And I was willing to take the risk because, again, I trust that I've built it once before I could build it again, so it was worth it to me. Now you have a lot of evergreen. So are you saying that there were evergreen webinars,
08:12evergreen email campaigns that we're running? I mean, you're the queen of funnels, so if you had your funnels locked in. This is fascinating.
08:19Also, very rarely do my friends tell me that their team created something without them. That's pretty cool as well.
08:26Shout out to your team for that. Yeah. Okay.
08:29So that all makes sense. What was the biggest surprise?
08:34Did were there any surprises when you came back? You're like, I didn't expect that. Maybe it was the podcast that was still incredibly popular.
08:41Anything else that you're like, I was pleasantly surprised to see that? That it worked. That it worked.
08:46So there's a tiny part of you that's like, oh, please god. Let this work. 100%.
08:50Love that you say that. Okay. Percent.
08:52I did not know it was gonna work. I you know? And I will say I,
08:56on my first maternity leave, thought that everything would work and that everything would be great, and it wasn't. And so I didn't feel I I knew I'd built very different systems, but I didn't feel confident enough to think on the other side of it. We would have, you know, hit the goals that we did.
09:09So I made sure there was enough cash in the bank to cover everyone's payroll, all expenses for two months after my maternity leave because I thought, okay. If if I come back and no money has been generated, I need a little bit of runway.
09:22So my biggest surprise was honestly that it worked because I talk a lot about systems and funnels as to, but it's one thing to think I have it set up and and me being in the seat of actually executing it and another thing to see it actually run when I'm not there. Yes. That was very surprising to me.
09:38And I just kept saying, wow. My team would send me updates on third day. We did this.
09:41Like, wow. Wow. Like, really pleasant.
09:44And that's nothing about them. Like, I trust them, but the system actually produced.
09:49It it's incredible.
09:50Like, now you've got all this amazing proof, and I know now you teach it even at a higher level. So I think that's the best thing ever. Okay.
09:58So you talk about, you know, your business was running. I've I've seen you talk about your business was running in a way that you just didn't wanna keep it running like that. It was making money, but you wanted to change things.
10:12And I've recently done that. As you know, I've retired Digital Course Academy. It was making millions till the minute I retired it, but I knew I wanted to shift things.
10:21Why did you, and what did you do? I felt like a . I really did.
10:27I felt like if I wasn't showing up producing content Yep. Creating
10:33courses, delivering webinars, if I wasn't producing, the business didn't work.
10:40And that's great when it's working and you've got the time to do it and the energy to do it. But when I had my first daughter, I didn't have that same time, energy, or desire anymore to wanna run it that way.
10:51I didn't want everything to be relying on me. I wanted to put something different in place. So that was the first time that I really decided I wanna do something different.
11:01This doesn't work for me. I built a business that was called Boss Babe, not Natalie Ellis for a reason. Yet somehow, I had made Boss Babe all about Natalie Ellis.
11:08Gotcha. And I think it's very easy to do that because personal brands convert. Yeah.
11:12It's really easy to convert when you put your face on something. And so I wanted to do things a little bit differently. We didn't have much Evergreen running, and it very much was if we needed cash, I had to do a webinar, email, social, which I did love at the time, but it just became really exhausting, and it felt quite scary to always know that I was needed in the business to execute.
11:33And then when I went on my first maternity leave, a launch just did not go as planned. And at first, was really annoyed, and then I realized I had no one to be annoyed at but myself because I was the one that was always running it.
11:45I hadn't really playbooked it and handed it off to somebody else. I just can kinda run it from my mind because I was so used to doing it.
11:52I just didn't want a business that desired me that way anymore. Yeah. And I really wanted the freedom to follow my creativity.
12:00I feel like when I started Boss Baby, I was 24. I have changed a lot. My creativity has changed a lot.
12:07What I want out of life, what I wanna talk about has changed a lot. I want to feel like I have the ability to pivot and not then my entire business collapse because of it. Yes.
12:16Okay. So give me, like, one example of what you changed.
12:20What looks different now from then?
12:22What I used to do was start something, get really excited about it, get it working, in, and then find another shiny thing to jump to. Yes. And whenever I took my attention off that old thing, it would plummet.
12:34Yes. So I would be starting from scratch every single time again. I was fed up of putting myself in that situation and following shiny object syndrome.
12:44It was working in terms of cash flow, but it really wasn't sustainable. So one of the biggest things that I changed is if I'm going to move on to something else, firstly, let's make sure you should absolutely be moving on to something else, And secondly, make sure there are systems in place so that thing can live on beyond you.
13:01That was the smallest and biggest change that I made. Natalie, that is huge. I always say stick it out longer.
13:07You've gotta get. Do your reps, put your reps in, get it to a place that it can work without you, then move on. A lot of my listeners right now,
13:15we call them the resourceful founder, where they're super resourceful, they can start a bunch of things, but there's also a lot of fires everywhere. And so absolutely, I love that you said that.
13:26Now I'm gonna jump to a question I was gonna ask you a little later, but it kinda works here. I realize you changed the business so that you didn't have a lot of starts and stops. But isn't it true that you built a million dollar business?
13:38Your first million came from one thing. Okay. I preach about this.
13:43I am all about one offer. You are a perfect example. How much was the offer?
13:48What was it? And what did you do to get that to a million dollars?
13:52So, yeah, our first million was one product at $29.
13:56$29.
13:57That's a wild membership. Right? It was a membership, and we did a webinar funnel, and that was all organic.
14:04We just drove people to the webinar, converted them into the membership, and rinse, repeat, rinse, repeat. It was incredible. It happened very, very fast, though, because we built the organic audience before that.
14:14That part happened really fast, and because it hit a million, I thought, great. Permission to take my eye off the ball. Yeah.
14:20And what's interesting is now when I look back, when I look at all the people in the industry that have really been able to grow, I look at you. You've all focused on one thing and really seen it through until, like you say, okay. I'm really ready to pivot.
14:33And what's interesting watching you is you've pivoted your whole business toward that direction. There's not been this straddle. I was straddling so many things for so long, but, yeah, it was one product.
14:43It was a $29 membership. So what was really great about that is once I brought that $29 in, if I was focusing on marketing on the front end and retaining on the back end, then I was never starting from scratch every single month. That was a really, really great thing for me building my business because I could see cash flow wise when I could afford to make hires, when I could afford to invest in infrastructure, when I could afford to add something new into the business.
15:06But I still think even then, I took my my eye off the ball way too early. Interesting.
15:11Okay. Great. So straddling, not going fully in with something, which is hard because I've gone fully in with this new business model of coaching, but I don't know what I'm doing business wise compared to launching courses.
15:25So there's a lot of newness and a lot of uncomfortable times. So I have to be willing to stay uncomfortable for a very long time, which is great, because it reminds me of how our students feel when they're just getting started, or when they're in the messy middle.
15:38So I think it's good for me. Okay. So I wanna talk about something that you talk about in your upcoming book called the alignment audit.
15:46So I want you to talk about why this is the thing that you have your students do before they touch a funnel, before they build a team, any of that. Why, and what do you get from the audit? I think being in alignment is really, really important in a freedom based business.
16:00And what I mean by freedom based business is it's a lifestyle business. It's not one that is venture backed. It is very much a lifestyle business.
16:07It's a vehicle toward a business that gets you where you wanna go. Live the life you wanna live, fits into your priorities. But I think about one person in particular that I know, she is a great example of this.
16:18She quit corporate America because she wanted to spend more time with her kids. And she had her kids in daycare, and she said, you know what? If I can start my own business and make the same that I was making in corporate America and spend more time with my kids, that's a win.
16:31Win. So she did that, and very, very quickly, the business grew. And she was making five times what she was making in corporate America and spending the same amount of time with her kids as when she was in corporate America.
16:45So she didn't get that freedom she was looking for. Exactly. And when I chatted with her, I I was diving in.
16:51Okay. Tell me more. So you really don't feel aligned in your business.
16:54Nothing feels good. Tell me why because you're making five times more than you're making on paper. This is a success.
16:59Yeah. But I just am not getting that time with my kids. And so when we looked at it, it was like this magic carpet ride of business.
17:05And I think so many of us can get caught up in this. It's more, more, more. Okay.
17:09This is working. Let me add another product. Oh, let me now add another social channel.
17:14Let me add a podcast and a YouTube. And you're playing this invisible game of keep up because you're scrolling on social media, and everyone's hitting this million dollar milestone and all a 100,000 followers here. And for her, she had built this incredible business, but it wasn't what she wanted.
17:32Mhmm. But she felt like it was really hard to say no to the opportunity, to the money. And so for her, she was she initially came to me asking me to coach her in creating systems so she could sustain this level of revenue and have more time.
17:44And I remember really challenging her to say, why do you wanna keep this revenue then? If your real goal is to be at home with your kids and you wanted to replace what you made in corporate America, why are you still pushing for this five x revenue?
17:56And what it came down to is she didn't want more systems. She didn't want more team members. She didn't want more complexity.
18:02She actually wanted to scale the business down to be at home with the kids. Woah. And that's why I think alignment is really important because every single one of us has a different version of freedom.
18:11For me, I love scaling my business. I love having a team. I really love my ambition.
18:17Yes. Even though I have young kids, I love it. Yeah.
18:20That's really important to me, and I like to do it with a clear calendar. I like to do it in a way that I can lean into things that are really creatively inspiring for me.
18:30It doesn't mean that I don't do the stuff I don't like to, but that's what feels really good for me, and I'm I'm okay with that. So the alignment audit, I really just want everyone to stop and ask themselves, why are you building what you're building? Like, what do you want?
18:42What do you actually want at the root of it? You know, this is one other story that always stuck with me from a mastermind client I had who she was again, everyone comes to me for systems.
18:50They all want the systems. And You are so good at the systems. But most of the time, when I sit when I ask them, what do you want?
18:57So I'm saying, tell me about your business. Okay. I started one to one.
19:01She was a dietitian. I started one to one. Things were going really well.
19:05I got really booked up, and so I decided to create a group programme so I could serve more people and scale the business. And now I've brought in dietitians that deliver the programme for me.
19:14I'm managing all these dietitians, and I'm looking at her, and she's just speaking and all of this. And I said, okay, cool.
19:20So why are you here? Well, I need more systems to manage the dietitians because things feel really stressful. My profit margins are squashed.
19:29And I just said to her, what was it that made you switch from one to one to group coaching? Oh, well, that's that's the path you take. And that was it for me.
19:36Yes. That's the path you take. Why?
19:38Because we see it on social media. Why? Because, okay, if you start one to one, then it's group, then it's there's this, like Done.
19:44Done. Done. Yeah.
19:45And it's funny because people will escape, say, corporate media because, nope. It's too much of a ladder, and I'm following the path everyone else wants for me, and then go on to create the same thing in their business. And when I really talk to her, listen.
19:57Whether it's good this is good or bad business advice, I said to her, it sounds like you made more money and you were a lot happier when you were one to one directly with clients, when you were spending your time actually getting results. You had a wait list, you weren't even worried about marketing. All money was yours, and there was no team to manage.
20:15And she said, I was way happier, but that feels like going backwards. Even though her take home revenue was higher than when she had all of this more revenue and team and clients.
20:26And so I said to her, I know you're here to scale. I actually think you should scale down. Good.
20:30You should do less systems. You should do the things that really lights you up. So that's why at the beginning of the book, I have people really think about what is it that you want.
20:39Because my version of success and your version of success is not necessarily Jessica's version of success. And I really don't think there is one size fits all.
20:48I always believe with my business, I'm in different seasons. Right now, I'm in a season of having a baby attached to me twenty four seven. A year from now, I'm gonna have a new lease online.
20:57Watch out world. And so I want my business to be able to stretch with me in those seasons, and so the systems is really important to me. But we really have to start thinking about what we want, not what the algorithm is serving us.
21:11So everyone we admire do what they're doing just because we think that is the path. I think you just gave so many women permission
21:18to just go with what you want. You're right. I I work with so many women in my coaching now that they see what everyone else is doing.
21:25And there's a lot of should, you should be doing this, I should be doing this. Look what she's doing. And you're right.
21:31You always hear you go from one on one to group coaching to the mastermind or whatever, who says, And I think women like you and me who have gone before them need to say that more. Like, you don't have to follow that path.
21:45And you're right. You and I are very ambitious. We like to talk about business every minute.
21:49We like to get in there, but that doesn't mean everyone has to be like us to make money. They can still be successful and do it differently. Yeah.
21:56I hope that landed with someone right now where you just heard, wait. I just got the permission I didn't even know I needed, because I think that can go a long way. Yeah.
22:04I think there has been this path where, like you say, eventually, you end up doing the course. It's one to one to one to many, and you start organic, then you do the ads. You hear of this path.
22:14Yeah. And I really think, yes, the paths, the playbooks work. All of it works,
22:19but you can get so far away from why you started the business in the first place. And I remember having that exact moment when I had my first daughter. I was on this Zoom call.
22:27That was an absolute headache, and I was doing stuff in the business that I didn't wanna be doing. And I just had this moment. It was like an out of body experience.
22:34My daughter at the time had a cold. She's crying in the other room. I wanna be there with her.
22:38I zoomed out. I'm like, Natalie, look around. You have an amazing home over like, a roof over your head.
22:44You've got a beautiful daughter who is healthy. You've got an amazing marriage. Yet here you are sitting on this call because you've told yourself you should be doing these things in the business.
22:54It just didn't feel like it fit anymore. And if we do not continue to ask ourselves, is this what you want? Okay.
23:00That person yeah. She looks really happy, but is is that the life you want? Yeah.
23:04We have to be a bit more discerning. We also don't see the full picture on social media. Ugh.
23:08And I've been on social media for a long time, and I still get caught up on the highlight reel. Same. And we have to realize it's not the full picture.
23:15It's not the full picture.
23:17I think a good practice is to get into the rhythm of maybe once a quarter checking back in with yourself. Is this what I want?
23:25Is this the direction I wanna go? What season am I in? I love that you said that earlier.
23:29Right now you're in the season of being a new mom with a baby attached to you almost all the time. And so asking yourself what season I am in, and then what do I want from that season is so important, cause life goes like that, and those seasons go away, and you wish you could get them back. So I love that you said that.
23:45And speaking of rhythm, though, I've seen you talk about the importance of rhythm in a business, and some of the women that are listening right now, they have big spikes in their income or revenue, and then they've got this lull up and down, up and down. Where does rhythm fit into that, and why is it important?
24:02It's a really good question. So I remember learning about the idea of rhythm. My business partner, Brendan Rashard, was seeing me when I was ready to walk away from my business the first time.
24:12Yeah. And he was like, I don't think you wanna walk away. Brendan, I'm done.
24:15I'm completely done. And he's like, give it one more shot. You just need a rhythm.
24:19I'm like, what's a rhythm? And the way he described it to me was, you know, you've got a . And if you run things on a rhythm, it means you know exactly what your team are doing day in, week in, month in.
24:31You know exactly what they're doing. You know what your rev what you need to do to get your revenue. You know what to do to drive your social media.
24:38Every part of your business follows this heartbeat. It follows a rhythm. Whereas what you've been doing is throwing shit at the wall and hoping something sticks.
24:46Yeah. Try it this way. I tried to do it, and the first time I tried to create a rhythm, it felt so rigid, and I wasn't able to stick to it because I really hadn't built a business that was structured enough to have a rhythm.
24:58You know, I thought about rhythm. Okay. Maybe I'll have rhythm in a certain launch window.
25:02I'll launch every three months instead of every six months. I will make sure my team know what they're doing daily, weekly, monthly. That will work.
25:10It really didn't pan out. So I think what you have to do is step back and think about the heartbeat of your business. Yeah.
25:14That's the rhythm. And then think about, okay. What are the systems that I can put in place so that this rhythm can actually drive systems to results, drive systems to success?
25:23Like, give me an example. So for example, let's say you are running a business where you do a launch once a month.
25:31You do 50% off your program once a month, and you get a launch spike in. That's a rhythm that is generally working pretty well for you. Yep.
25:38So you set your business up with systems. That means the week before your promo's coming, you send an email sequence. The week before that, you're auditing how things did the last time.
25:48So you're reverse engineering this rhythm. And so you're basically just executing toward the heartbeat of the business. The way that works with your team is you can then start to take certain things off of your plate when it's working.
25:58Yeah. You can delegate that off. Okay.
26:00Cool. There's a system. I can move on to something else.
26:02If you're used to posting twice a day and one of them is a call to action post and it drives revenue and one is a growth post, generally, if you know that works, you know how to do it, you're driving towards growth and revenue every single week.
26:15You think about the different elements of your business like that. But if, for example, you are running a launch promo every single month and you're just showing up on stories, saying a prayer, and hoping that something Like throwing spaghetti on the wall. Yeah.
26:27You're like, okay. I'm gonna offer 50% off because I don't have clients this month, or I'm gonna throw a bonus in. I'm gonna do this.
26:33There's no real system behind this rhythm. So you might have a rhythm of I launch once a month, but there's no system behind it. There's no way that you communicate it.
26:41There's no email sequence. There's no social post cadence. You're not showing social proof.
26:46Like, all the things that we know are really important, you're just throwing spaghetti at the wall. You're gonna start from zero every single month. Yes.
26:51I also think about it. I like people to figure out what their one number is in their business. So let's say, for example, you're a one to one dietitian.
27:00Mhmm. Let's use that example. And so if you're bringing clients one to one, you're working with clients one to one, I always say, okay.
27:07If you want more clients, tell me what's the one number in your business that if you work on that number, you can almost predict and guarantee your revenue. And that number almost always for someone like that would be how many people they got on a sales call. Yep.
27:20And so then I think about, okay. So your rhythm is you drive towards sales calls every single day, and your systems for doing that sit behind it. I think you have to find the one thing for every single business.
27:31For you, I'm assuming it used to be webinar sign ups. Used to be webinar sign ups. Now it's how many people sign up for a call.
27:38Yeah. And there's always one number, and we always overcomplicate it. Yes.
27:41And so I really recommend figure out what that one number is for you, and then look at all this stuff that I'm doing. So when Brendan was pushing me to have a rhythm, and I started to look at what I was doing regularly to find the heartbeat of the business and any systems that I had, I would look at my revenue number every single month, and I would try to map out what contribute to that revenue.
28:01Okay. So I'm doing four podcasts a month. I'm doing, let's call it, 50 social posts a month.
28:07If I remove the podcast, do I still hit my revenue number? That's good. If I remove my social posts, do I still hit my revenue number?
28:14Because most people, when you start a business, you're not thinking about setting up attribution and tracking, and it's expensive and complicated. You kind of just start adding things. And if your revenue goes up, you make the correlation that it's because you added stuff.
28:27And so to find the rhythm, let's find that one number. Let's find what is driving your revenue. And then to find those systems that contribute, let's figure out what is it that's driving that one number.
28:38So for anyone listening to this, you know, think about what your one number is. Is it getting people to your webinar? Because you know what?
28:44If they turn up, you can convert them. Yes. You know exactly how much money you're gonna make based on that.
28:49So if you wanted to make more money, you might add another webinar. If you're converting people on sales calls, you know if you get sales calls booked, you know how much money you're gonna make.
28:59If you start the week with 20 sales calls booked, you know you're probably gonna close, what, seven of them. Yeah. You know that.
29:05And so for other people that might be landing checkout page traffic, that's another one. If you're selling low ticket, you're driving towards checkout page traffic. It could be getting people onto your email list.
29:15If you've got an email sequence for everyone, it's very different, but there often is one number. And if you don't know your one number, if you take anything away from this podcast, because we're talking about all kinds of things, maybe take away that you need to know that one number. And I'm sure this is something you go through in your coaching is helping people find that one number.
29:32Yeah. Then let's create a system towards that. Okay.
29:35I am loving this. And I was thinking, now with my new business model, we have a webinar.
29:40And then from the webinar, they get on a call, and from a call, we invite them into our coaching program if they're a fit. And so for a long time, the number is converting on the webinar. It's a new webinar for me.
29:51I'm working out new things. But once I hit that conversion I feel good with, that one number changes for me. Like you just said, now it's all I need is x amount of leads every single week.
30:00I know what I can convert at and know what my sales team can do. So it's kind of fun to be like, find your number, perfect it, then you can go on to the other number, make it even better. But as you were talking, the word consistency was screaming to me because this rhythm, it's going to take consistency.
30:19And I just did a webinar this morning, and I asked these female founders, what do you want in your business in the next six months? The word can I didn't expect this? The word consistency showed up the most.
30:30The second was revenue, but they wanted more consistency. When you have a rhythm, you get that consistency, and you do less.
30:37Would you agree? A 100%.
30:39We want consistency, one, because we wanna know what we're earning every single month. We wanna know what our summer's gonna look like, and it feels really good to the nervous system.
30:48Oh, amen. It's so dysregulating to run a business where you're starting from zero every single month, or you cannot predict what your numbers are gonna look like three months from now.
30:57I think it brings up so many fears. Will my business even exist three months from now? Is anyone interested in what I'm doing?
31:03It's very dysregulating, and to run a business from a dysregulated place is even more tricky. Mhmm.
31:08And so that's why we want consistency. We want a regulated nervous system. We want to be building our business from a place of alignment and joy and creativity.
31:17And when you have a system, when you have a rhythm, when you have that predictability, everything feels so much easier. And let's say you're listening to this and you finally figure out, oh, I heard what Amy said.
31:28Okay. So if I actually get leads, I know my exact conversion rate. So if my job is leads, what do I do?
31:35I get that question all the time. Okay, Natalie. I hear you leads, but but what do I do?
31:39And I always say to people, I can sit and tell you, sure. But if I was to say to you, take everything off your plate, and every morning when you wake up, I want you to think about driving leads. Could you do it?
31:49And they always figure out a way to do it. Always. If they're not on team calls and they're not sitting on Chatuchu BT, you know, trying to throw a million things at the wall, they can always, always figure it out.
32:01Okay. If I'm driving for leads, I've done this in the past. I know this worked.
32:05When I ran this promotion, this worked. Our success leaves clues. We can always do it, but we don't give ourselves often
32:11that opportunity to just focus in on that one thing, that one number. That one I love that. I might have to use that and totally credit you.
32:18For some of my students, they could really use that one number. That's good. Well, they just need to pick up your book.
32:24Okay. So I'm gonna take us on a little bit of a turn here, and this wasn't in my cards here, but I can't help but ask this because it's come up a few times. One thing I forgot is that you are really good at organic, like, really good.
32:39And, you know, you could say all the normal things about how to grow organic, but if you were to really dig deep, why do you think you've been so successful with organic? Because most of my listeners, they struggle with this. And ads have gotten so expensive and trickier as we go, that they're not really confident in that area yet.
33:00So is it that you've always had a newsletter?
33:03Or I don't know. I won't even put words in your mouth. What is it?
33:06Well, I'm gonna caveat and say all of your listeners might really hate me for my answer. Okay. I'm dying to know then.
33:13I've never been willing to sacrifice short term revenue for long term results. Oh, one more time. Just say it.
33:18I have never been willing to sacrifice short term revenue for long term results. So what does that look like? So a lot of people, when they think of organic, they wanna start making money tomorrow.
33:26Yes. They want to start the Instagram account. They wanna bring in the followers.
33:30They want to start making money tomorrow. And, unfortunately, as much as I'd love to to wave a magic wand and not be someone's reality, that often isn't. And if it is, it's short lived.
33:39The audience runs out. I've always approached organic with a real long term lens. Now what this has meant, you know, we've made we just crossed 40,000,000 in revenue and spent just under 3,000,000 on ads.
33:52So it's really been Really? That's crazy.
33:54Been amazing. So you really have put your effort into that organic.
33:59Yes. Yeah. But I've I've
34:02often said no to a lot of opportunities that would have driven a lot of revenue at the expense of my audience. We talk we talk about burning out our list, so burning out our audience a lot. And I know in my promotional sequences, there are times I could have gone so much harder than I did, but I would have risked burning out my community, burning out my list, reducing my open rates, and I've never been willing to go there.
34:25You know, when a launch I always have launches that don't go as as I'm planning, and it can be very tempting to jump in and throw more at it and throw more at it. And I just don't do it because I see the long term picture with my audience. And I'll get into the tactical, but I wanna really demonstrate how powerful this can be.
34:42We have a part of our business that almost no one knows about, so we license the name Boss Babe. We're in every single Walmart store across America with planners that we completely license. So we put the Boss Babe name on it, and that came about because of this, because I wasn't willing to sacrifice my audience.
34:59And so I want people to hear that, yes, it is a sacrifice in the beginning to really build an amazing organic business, but the opportunities you will have open up to you because of it are incredible. When you have an audience that really, really trust you, they take action when you ask them to. Whereas when you are building on social media just to make the sale, you are going to churn through and and be on that follow-up roller coaster where they're in and out so, so fast.
35:24So that's the first thing I'll say is That's good. It's unsexy, but it's the real truth. Long term gains.
35:30Long term gains. And so when I think about my content, I am not thinking monetization first.
35:36I'm often thinking, how do I grow my community continuously? I want have I want Boss Babe to be the biggest name in female entrepreneurship.
35:44And so I'm really thinking about how do we bring more women in? How do we make sure when someone sees a quote, when someone sees something from us, they feel Boss Babe? Incredibly strong brand guidelines.
35:55We put our blinders on. We don't copy. And I think it can be very tempting when you see someone go viral, you see someone do something that's taking off.
36:02Success leaves clues, so we wanna copy. But if your content strategy is a series of copied posts, there is no brand there. Yes.
36:09So firstly, get really, really clear on what you are doing differently. I just listened to a really great podcast with Mel Robbins and Emma Greed, and Mel was talking about that with her podcast. She said, I don't pay attention to where I am in the charts or what the bros on the podcast are doing.
36:22I do my thing, and I serve my one person really well. That, for me, really summed up this brand piece. So I'm very, very specific about what I post, how I post it, and what I'm willing to do in the monetization realm.
36:35So, again, we with organic when I'm not running ads, with organic, you can only kind of promote one thing at a time.
36:42You've got funnels running in the background, but front end, you can only promote one thing at a time. So a lot of people might say, well, that's sacrificing revenue on the back end. For me, that's a really great way to be listening to my audience consistently.
36:54I can always be creating amazing new front end resources that really serve them as the market and industry is changing. That's the first thing.
37:02And with even with my podcast, I never went down the path where I'm bringing on all these different sponsors and, you know, who whatever the highest bidder is. Right. I went to one brand, and I said, I'm gonna work with you.
37:15You'll pay me a lot more. I'm gonna let go of all the sponsorship opportunities. So smart.
37:19Yes. And I'll work with you, and I'll promote my own products, and we'll make more money in the long run. So a lot of brand plays like that.
37:26I talk a lot about brand marketing versus performance marketing. Performance marketing is that revenue that you're bringing in. If you want to build a brand and you want to be doing tens of millions organically, you have to be thinking in terms of brand marketing.
37:39So there's things like that that we've done. We do a lot of offline plays that people won't often see. You know, when I was first building the brand, I lived in San Francisco, and you couldn't go into a coffee shop without seeing Boss Babes stickers everywhere and little things like that to make people come find us on social media.
37:53I think guerilla marketing's incredible. I think you have to really be willing to get resourceful for people to come and find you. That's the brand marketing plan.
38:01In terms of the actual tactical, I had Leila Homosy on my podcast recently, and she said this, which has always been my philosophy, and I often get scared saying it because I think it upsets people. Yeah.
38:12But I'd said, oh, Layla, if you were to double your personal brand, what would you do? And she said, I'd do double the amount of content that I'm doing right now. And it takes me back to when I first started growing Boss Fabers, an Instagram account.
38:23I posted four times a day. I didn't miss a single day no matter what time zone I was on. Wow.
38:27No matter how hungover I was. I didn't miss a single day. Monday to Sunday, I posted four times a day, and I have kept that keep posting cadence up.
38:37We post so much content. And if we want to grow our podcast, if we wanna grow our newsletter, our social, anything, I up my posting cadence.
38:45And what you have to get really, really good at, which, again, is unpopular advice, you have to figure out how to create content at a really high volume that actually lands. It's so tough.
38:56Yes. But we can churn out as much slop as we want, and it doesn't build your brand. Whereas if you can figure out, okay, what's my unique recipe for content?
39:05How do I four x that? And maybe you start with two gold. But if you can four x that, you are going to build something incredible, but most people won't because most people wake up in the morning and say, what am I gonna post today?
39:17What do I feel like sharing? When you pull it back to go back to the brand marketing layer that I'm talking about, you already know what you stand for. You know what your brand guidelines are.
39:25You know without with your blinders on what you share in the world. It's not about what's going viral or what's the trending audio. You know who you're speaking to and how you're gonna do it.
39:33Yes. And so you distill that into a really great content format, then you figure out how to up the cadence of it. Then you figure out how to double it.
39:41Then you figure out how to triple it. Then you figure out how to quadruple it. So I would do that on social.
39:46And, again, now if I wanted to grow, that's what I would do. I would do more of it.
39:50I would do more really great content. And then with our email list, the same thing. You know, we have emails.
39:55I've had an email list even way before, boss babe. I've wrote an email every single week, and I've never missed it. And it's always been a long form email.
40:02I've always loved writing it. It's my favorite thing to do. And once a week, I write a long form email.
40:07You will almost never see promotion in there, which, again, it's our most read email. Most email marketers, you're leaving so much money on the table. Yeah.
40:15But I share that Walmart deal to say, I've left money on the table many years in my career so that I could have this brand that would stand the test of time, and now I have an entirely new business that no one ever sees Right. That was built off of that brand.
40:30I feel fired up. I didn't know all of that. I'm glad I asked that question.
40:35If you're listening right now, I hope you feel fired up as well because she just gave us the recipe, and I love that it's about doubling down on what's already working. And that whole consistency, I had no idea you posted four times a day, seven days a week. That is baller.
40:52I never missed a single day. Never, ever. I know so good.
40:56I would never miss a single day on social media. And you know I've been through so many So many media iterations. We've had social media managers.
41:02We haven't had social media managers. I've never skipped a day because that brand's really important to me. And I I think in this day and age,
41:09even with the title of my book, Freedom Based Business, a lot of people think it's about work life balance, and it's That's what I thought initially. Yeah. And it's not about work life balance because I really don't think you can build a freedom based business without putting the work in.
41:21I think it's incredibly important. You get to be really intentional about what you're building, and you get to be really intentional about when good is good enough. But if you wanna build something world class, there is no substitute for hard work.
41:31There is no substitute for consistency. And I think people want the easy method sometimes because it's hard. It's really hard.
41:38But if you know what you're building and you know that you wanna get there, you have to do it. Yes. And so when I haven't had a social media manager, when I've been thick in my own chaos, I still showed up and I've posted.
41:49And I think we have to get really good at getting uncomfortable and being uncomfortable and doing the thing anyway if it's truly what we want. Amen to that. Let's talk about that book for a second.
41:58So why write a book? Because I can tell you, my friend, and now you know, it is a lot of work. Promoting the book is a whole other job.
42:07So why did you feel like I gotta write this book, and who'd you write it for?
42:11I really wanted to write this book because when I I went through a real hard time in 2022 when I had my daughter, I went through a really traumatic birth with her, and it catapulted me into a motherhood that I wasn't enjoying for a long time.
42:27I was in postpartum depression, anxiety. I could barely function on a lot of days. And in that place, it was a very, very hard place to be in, and it was one of the first times in my entire life that I'd really stopped for long enough to examine why I was doing what I'm doing.
42:46So I grew up in a really chaotic household. I had a very difficult childhood.
42:51There was substance abuse in my home, domestic violence. I grew up in a very, very tricky home. And for me, achievement was an escape.
43:00Achievement was the thing I could do that would bring positive attention my way, and it felt like a way out. Yeah. And so I got on the achievement train, and I never got off.
43:09It just kept being more and more and more. And I didn't realize it at the time, but I was just continually chasing more to fill something within myself.
43:20And I never stopped to think about it. And during that period when I was going through postpartum depression, I really had to stop because I felt like I'd lost my entire identity.
43:29I felt like the only way I can describe it, and anyone that's been through a real identity crisis, might know, I was hollow.
43:36There was nothing there anymore. I didn't know who I was, what I cared about, why I was doing what I was doing. I was questioning every single element of my life.
43:44And as I went to those places, I started to look around at so many parts of my life that were built from this part of me that just wanted to fit in, that just wanted to feel good enough, that just wanted people to like her, that just wanted one day for someone to say, I'm really proud of you. And it wasn't built from a place of, I really want that, or that would feel really good to me.
44:07And don't get me wrong, I built something incredible from that place. Yeah. You did.
44:10It was an amazing drive for me, and I think for a lot of entrepreneurs who have similar stories, it puts such a kick up your ass to build something amazing when you come from that, but I couldn't keep building at that pace anymore without killing myself. Yeah.
44:25And so I really start with that and started to do things very, very, very, very differently. I built a completely different life. My life now versus what it used to look like is completely unrecognizable.
44:37The person I am is unrecognizable, and I wanted to write this book because at the core of the book, I want women to stop and ask themselves when is good good enough.
44:47And it doesn't mean that your ambition goes away. Right? I'm living proof of that.
44:51I'm still really ambitious. I'm still building, but I'm doing it from a different place. I'm not doing it to please someone else.
44:57I'm not saying yes when I constantly mean no. I'm not doing all the things I think I should be doing. I'm building what I want to be building for the first time, and I really, really want more women to ask themselves that before they get into the place I got into.
45:09And so all throughout the book, I'll give you the funnels. I'll give you the social media. I'll give you the tactical stuff for building a business.
45:15But all throughout the book, I will tell you to turn towards yourself. I will tell you to look at your nervous system. I will tell you to examine why you are doing the things that you're doing because I just think if we do that, our reality can look and feel so different.
45:30And I'm just not seeing enough people talk about that intentionality behind business. Right. You hear a lot about an entrepreneur's nervous system is often wired for chaos.
45:39Most entrepreneurs, they grew up in chaos, some form of it, and so it provides an amazing drive, but it also means that we build a lot of complexity around ourselves. And I just started to say, well, if we did things differently?
45:51What if it didn't have to look like that? That's my hope for anyone that reads the book. I hope you get the tactical stuff out of it, but I hope as you finish reading the chapters, you'll see I take you on a journey of being free from something every single chapter.
46:04And toward the end of it, the last thing you're free from is resentment, and then you walk into freedom and harmony. And that is figuring out what it does look like to build a business and build a life that actually feels like yours, and actually feels really good.
46:19And I really hope that the woman that puts it down starts saying no a little bit more, starts using her voice, starts speaking up for herself, starts saying what she wants and doesn't want, and I think a beautiful life can be built off the back of that.
46:32Natalie, that is beautiful. Well, I know that my listeners are perfect for your book. I'm not just saying that because you're my dear friend, but everything you just said, I think they're listening on the other end saying, yes, yes, I want that.
46:45So congratulations on a beautiful book. Today is the day your book comes out.
46:49When this airs, that is the day.
46:53So where should people go? Because I'm guessing you have some extras. Yes.
46:56They can go to bossa.com slash buy the book, and if you submit your receipt after purchasing, you can unlock a whole bundle of freedom based business resources. And I've also put a bunch of AI trainings in there because everyone You are good at those AI trainings. I was gonna ask you, are those in there?
47:12Yes. AI trainings are in there because I also think there's never been an easier time to be in business and take stuff off your plate than with AI, so I'm taking a lot of the stuff that I'm teaching in the book and showing you how to implement it with AI Cool. Which I am freaking obsessed with AI and living in that.
47:25You are, and you're so good. Like, okay. Before we go, share, like, one of your most favorite things you do with AI.
47:31You're really good at AI, like, behind the scenes. Everything. Claude, Code, and me are best friends.
47:36That is course. Not even surprised. Best friends.
47:39So I love building data dashboards that tell me a story, and I check that every single morning. The best. Data dashboards.
47:46Yes. The best.
47:47My landing pages now, it takes me, like, five minutes to build the most beautiful landing page that I used to pay, like, $5,000 on. Right? It's mind blowing.
47:54It is. It edits my podcast, write the transcripts. I mean, you name it.
47:58I do Yeah. You you definitely do. Okay.
48:01So it's bossbabe.com buy the book. Slash buy the book.
48:04Okay. Perfect. Natalie, thank you so much for being here.
48:08Every single thing, was like, yes. Yes. Yes.
48:10So what a gift. Thanks again. Thank you for having me.
48:14Here's what I want you to take away from this conversation. One thing that I really admire about Natalie is she figured out how to do it on her terms. You heard her say it.
48:24She put blinders on. She doesn't copy everybody else. She does it her way, and she's in it for the long term gain.
48:33That is really difficult to actually do, but it is so powerful.
48:38And I hope you really hung on to that part because I think it's one of the most important parts of the interview. Natalie's book, The Freedom Based Business Method, came out today. If this conversation gave you one thing to sit with, get the book.
48:53It's everything we just talked about in your hands. Bossbabe.com forward slash buy the book.
48:59If you're watching on YouTube, subscribe. And if you're listening on your favorite podcast app, hit follow so the next episode shows up automatically. I can't wait to talk to you again soon.
The Hook
The bait, then the rug-pull.
The cold open does not start with a stat -- it starts with the feeling. That's not a business. That's a job you can't quit. By the time the guest is introduced, you already know what she solved.
How they asked for the click.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
