The argument in one line.
The fear that sustained effort might not pay off is the single biggest lie that keeps people stuck — skills and lessons compound along the path, making eventual success nearly inevitable for anyone who refuses to quit.
Read if. Skip if.
READ IF YOU ARE…
- You're in your 20s and wondering whether you're taking the decade seriously enough.
- You find yourself calling the work 'sacrifice' and secretly worrying it won't be worth it.
- You run a young business and feel torn between playing the long game and moving with urgency.
- You're surrounded by older people who tell you the odds are against you and you feel that poison starting to work.
- You want a clear framework for how patience and intensity can coexist rather than contradict each other.
SKIP IF…
- You're looking for tactical business advice — this is entirely mindset and philosophy.
- You want a step-by-step plan; the content is motivational Q&A, not a structured curriculum.
The full version, fast.
Your 20s are the decade where the gap between you and everyone else gets built or squandered. Debt, the wrong partner, and unfocused nights out don't just cost time — they lock you into a life you can't pivot out of. What most people call sacrifice is actually investment, and the fear that hard work might not pay off is named explicitly: poor people thinking. Skills compound through failure, so the only true way to lose is to quit. The right posture isn't passive patience or reckless urgency — it's aggressive patience: maximum intensity every day, with the understanding that time still does its work and cannot be skipped.
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Create a free account →Who's talking.
00:00hostAndy Frisella
00:40cohostDJ Johnson
Where the time goes.
00:00 – 01:40
01 · Cold open — thesis stated before introductions
Andy delivers the core argument in the first 35 seconds before any pleasantries. The episode title is essentially spoken aloud here.
01:40 – 02:45
02 · Studio banter and episode setup
Andy and DJ exchange pre-show small talk, Summer Smash merch, the Q&AF format is re-established.
02:45 – 12:15
03 · Q1: Mistakes in your 20s
The three traps: not taking the decade seriously, overleveraging with debt to impress broke people, and locking down with the wrong romantic partner before you've become who you're going to be.
12:15 – 16:55
04 · Filter who you take advice from
Andy identifies the specific danger of listening to older people whose lives don't look like what you want. The Frisella rule: their life is the filter. If they haven't built it, their advice is only useful as a 'what not to do.'
16:55 – 26:35
05 · Expanding what you believe is possible
The Jeep dealer story, Teterboro private airport revelation, and the realtor.com exercise. Make abundance tangible — touch and feel the upper end so your mental ceiling rises.
26:35 – 34:55
06 · Q2: Sacrifice vs. investment — the reframe
The central reframe. What people call sacrifice is investment. The 'what if I fail?' fear is named as poor people thinking. The Kobe Bryant example: even death doesn't undo the value of full commitment.
34:55 – 38:56
07 · Nobody who built it regrets it
Andy closes Q2 with a challenge: name one successful self-made person who ever looked back and said they wished they hadn't done the work. It doesn't exist. The co-host adds the inversion: refusing the sacrifice is the real sacrifice.
38:56 – 45:00
08 · Q3: Aggressive patience vs. passive cake-baking
The construction business owner misunderstood patience as passive. Andy corrects the definition: aggressive patience is full intensity every day plus acceptance that time cannot be skipped. Today's tools compress timelines — the cake still has to bake, but the oven runs hotter.
45:00 – 53:37
09 · Economic disruption as an advantage for new builders
Established competitors fail in downturns because ego won't let them adapt. Young builders with nothing to protect can eat their market share. Andy closes: the solution to broken culture is more people becoming excellent — success is not optional, it's a responsibility.
Lines worth screenshotting.
- The fear that you'll do everything right and still fail is not a real outcome — it's an excuse masquerading as a concern.
- Debt in your 20s doesn't just cost money; it removes your freedom to pivot when a better path appears.
- Living below your means isn't frugality — it's optionality. The person without a mortgage survives recessions that eat their competitors.
- Calling hard work 'sacrifice' implies you might lose it. Calling it 'investment' implies you expect a return. The word you choose changes how you act.
- Every failure you survive makes you more equipped for the next attempt — skills compound exactly the same way money does.
- Aggressive patience is not the same as patience. It means maximum urgency and intensity every day, while accepting that time cannot be substituted.
- The people who refuse to sacrifice end up making the biggest sacrifice — they reach the end of their lives wondering what could have been.
- Economic disruption isn't a threat to young starters with nothing; it's an opportunity to absorb the market share of ego-attached incumbents who won't adapt.
- You can't attract your ideal partner until you've become the person you're going to be — locking down too early is locking in the wrong version of yourself.
- Nobody who has built something real has ever looked back and said they wish they hadn't done it. Not once. That data point matters.
- Older people who tell you the odds are against you are describing their own decisions, not your future.
- Today's entrepreneurs have access to tools that could compress a 27-year build into 4 to 7 years — the advantage is real, but time still cannot be eliminated.
- Setting your identity to a past win is what kills long-term companies. The question is never what worked before; it's what works now.
- The biggest risk isn't taking the risk — it's spending your whole life wondering what would have happened if you had gone for it.
Why hard work almost always pays off.
WHAT TO LEARN
The belief that sustained effort might fail is itself the trap — skills compound through failure, and quitting is the only real way to lose.
03Q1: Mistakes in your 20s
- Your 20s are not a rehearsal; they are the decade where the gap between you and everyone else gets built or wasted — treat every year as compounding time, not exploration time.
- Debt and a mismatched partner are not just lifestyle choices; they are structural constraints that remove your ability to pivot when a better path appears.
04Filter who you take advice from
- The people most likely to plant limiting beliefs in your head are people whose lives look like the one you're trying to avoid — their advice describes their own choices, not your possibilities.
- Exposure to the upper end of what's financially possible — even just browsing real estate or visiting high-end spaces — raises your mental ceiling and makes large outcomes feel real rather than theoretical.
06Q2: Sacrifice vs. investment — the reframe
- Calling hard work 'sacrifice' creates the mental expectation of loss; reframing it as investment creates the expectation of return — and expectations shape behavior.
- The fear that effort might not pay off ignores the most important variable: every failure along the path adds skills, and those skills make the next attempt more likely to succeed.
- The only evidence available on whether hard work pays off comes entirely from one direction: nobody who built something meaningful has ever said they wished they hadn't done it.
08Q3: Aggressive patience vs. passive cake-baking
- Patience and urgency are not opposites. Aggressive patience means acting with maximum intensity every day while accepting that meaningful things still require time to materialize.
- Today's information environment compresses the timeline dramatically; what took a previous generation 27 years can now be achieved in 4 to 7 years with AI tools and free mentorship.
09Economic disruption as an advantage for new builders
- Economic disruption favors newcomers who have no ego attached to how things used to work; the established players who can't adapt will lose market share, and someone will take it.
Terms worth knowing.
- Aggressive Patience
- A framework for sustained effort that combines maximum daily intensity and urgency with the acceptance that meaningful results still require time. The opposite of passive waiting — you act as if there's no tomorrow while building as if there is.
- Poor People Thinking
- The mental habit of treating 'what if I do everything right and still fail?' as a real and likely outcome. Named as a cognitive trap rather than a legitimate risk assessment, because sustained skill-building along a path makes eventual success nearly guaranteed.
- Q&AF
- Questions and Andy Frisella — Andy Frisella's recurring podcast format where listener-submitted questions are read by a co-host and answered in extended, unscripted form.
- 75 HARD
- A 75-day mental toughness program created by Andy Frisella requiring daily workouts, reading, diet adherence, progress photos, and no alcohol. Referenced in the show as a baseline discipline practice.
- Live Hard
- An ongoing lifestyle protocol Andy Frisella promotes as the maintenance phase after 75 HARD, designed to keep the habits active indefinitely rather than as a one-time challenge.
Things they pointed at.
Lines you could clip.
27:05
“It's not a sacrifice if you win, bro. It's an investment.”
32:36
“Poor people thinking is: what if I do all this shit and I work blah blah blah and I commit myself and it doesn't happen? That's not an actual outcome.”
12:36
“There's never been anybody who's built a great life accidentally. It's never happened.”
41:54
“Aggressive patience is working as intensely with as much urgency and most effectively that you possibly can — and then also understanding that it is still going to take time.”
38:24
“The people who say they don't want to make the sacrifice end up making the biggest sacrifice.”
Where the conversation goes.
02:45 – 12:15denseMistakes in your 20s
12:15 – 16:55denseWho to take advice from
16:55 – 26:35steadyExpanding your belief ceiling
26:35 – 34:55denseSacrifice vs. investment reframe
33:33 – 36:40steadyKobe Bryant + legacy framing
38:56 – 43:40denseAggressive patience framework
49:00 – 52:50denseEconomic disruption + market share opportunity
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metaphoranalogystory
00:00Poor people thinking is, what if I do all this shit and I work blah blah blah and I commit myself and it doesn't happen? That's not an actual outcome. Because if you keep going and you've learned and acquired skills along the way because you've made mistakes and you've risked things and you've lost things, you learn lessons, and those lessons compound.
00:21And if you have the grit, the fortitude, the perseverance, the endurance, the the ability to not quit, you move down the path with those skills, and then you make better decisions.
00:31And, eventually, the outcome that you're chasing materializes.
00:40Alright. What's up? What what's wrong?
00:43What do you mean? You don't you're drinking regular water, bro. Oh, I didn't have time to run up and get the
00:50get my my bougie water. Wait. What's going on?
00:53What's wrong here? You know what I'm saying? Yeah.
00:55Nothing's wrong. I just didn't have time. Okay.
00:57Alright. Yeah. What's going on though, man?
00:59You look good. Thanks, bro. Yeah, man.
01:01About to look a lot better. Yeah. You are.
01:03Yeah. Yeah. You got those special outfits for us.
01:08Oh, that's fucking sick.
01:13That is fucking sick.
01:17Where'd you get that from? Oh, yeah. Who?
01:20That's ours. That's our summer smash shirt. Bro, that is I just saw it.
01:23It was in my locker because I threw it on and
01:28because I didn't have anything but a cut off. Yeah. Well, you could've wore that.
01:31You you could've worn nothing.
01:33I try to keep it professional. I I feel that, you know. Big big time YouTuber.
01:36Mhmm. I feel you. Hell yeah, man.
01:38But it's a beautiful day to get better. It is.
01:42And as always, I have three good ones for you. Alright.
01:45Let's go. Andy, let's get into them. Question number one.
01:48Andy, I work with a bunch of people, uh, who are twice my age, and one thing I've noticed is that a lot of them seem disappointed with how life turned out.
01:59They don't say it out loud, but you can feel it. And you've been speaking on perspective a lot lately and it's changed how I am now looking at my life now. So what are some of the biggest and most common mistakes you see people in their mid twenties make that lead to that type of regret later on?
02:16Not taking their twenties seriously and punting them away and thinking that, you know, they should go travel the world and experience life and
02:25party it away and eventually they'll figure it out. People underestimate how much time and dedication and energy it takes to actually build what we call, you know, the American dream.
02:37Mhmm. And we have and by no means am I saying that you can't enjoy your life.
02:43And I'm not saying that you have to work twenty four hours a day. That's that's not even I don't even say that for the most driven human being.
02:51But you have to take it serious and understand that this time when everybody else is kinda, you know, messing around is the time for you to get ahead.
03:01Right? You know, if you're running a race and everybody else stops to tie their shoes for ten years, then you're ten years ahead of them.
03:08Mhmm. And that's where the people who actually build the lives that they really want, that's where most of them get that space from.
03:16They get it from their twenties that most people just, you know, kick down the road and act like it's it's no big deal. And we have a lot of people on the Internet who tell people, you know, you got plenty of time.
03:33You got plenty of time. You got plenty of time. Yeah.
03:36That's kinda true. But do you maybe wanna win, or do you wanna win for sure?
03:42Mhmm. And that's where you gotta really take it serious. So I think, like, getting serious about what you wanna be and who you wanna become and what you're trying to build and what your goals are earlier in life, the better.
03:55Okay? The other thing is is I think a lot of people, you know, they ruin their lives by attaching themselves to too much debt.
04:09Okay? They they they get too much debt too soon, which locks them into a career where they can't afford to pivot.
04:17Right? They live beyond their means in their twenties because they wanna show off to everybody, which by the way, you can't really show off in your twenties.
04:25Everybody's broke. That's right. Okay?
04:27Like That's right. Your new Jordans or your brand new, you know, m three or whatever that you're financing out the ass, like, dude, that's gonna come back to bite you because that locks you into a place where you don't have the freedom to make pivots and choices.
04:40So living below your means for as long as possible is a huge part of it.
04:47You know, not locking yourself in to the wrong romantic partner That's a big on it's a huge deal, man.
04:56Yeah. And because, dude, the thing is when it comes to young men, especially ambitious young men, they are not the decision makers in the relationship generally at that point in their life.
05:10And so what ends up happening is they end up taking whatever they can get, meaning whatever girl will, you know, fucking get naked with them and Sure. And and sleep with them. Yeah.
05:20They end up, you know, thinking they're in love and they make a partnership with this person and that person doesn't have the same goals or dreams or ambitions and you also haven't become the person that you're going to be, you know, when you're in your later twenties or your earlier thirties when you you got plenty of time to do that.
05:42By no means am I now if you wanna get married young and that's your goal and you understand what you're doing, which you probably don't, I'm I'm not gonna judge it. But I'm just saying, how do you asked me how do people get in these miserable situations?
05:55Well, most of it is just they build barriers that they can't pivot out of. So they lock themselves into a lifestyle that they really have a hard time changing, and that forces them to accept other things in their life that make them unhappy later.
06:09And so a lot of these people that you talk to who are older, who are disappointed in their life, if you go back to when they were in their twenties, you would be able to see what they did. And what they did was they went out four nights a week drinking with their buddies.
06:24They fucked every chick that they could find, and they locked down with the one that they could just because she happened to wanna, like Yeah. Date him for whatever reason.
06:33And then they say they're in love, and, you know, they take a job because they've overfinanced themselves and overleveraged themselves because they're trying to show off to everybody else that's broke.
06:43And then they end up in a situation they can't escape. They run themselves into debt. They don't have the freedom.
06:49And then by the way, you know, you can escape that, but that creates a whole new set of issues, and most people just don't have the courage to make those changes later. Right?
06:57For whatever reason, they don't wanna be seen going backwards. They don't wanna be the person that got a divorce. They don't wanna you know, they they lack the ability to make those pivots because of, you know, their fear of what that's gonna mean then.
07:13So really, dude, like, if you really wanna build the life that you want at your age, I would suggest that you live way below your means.
07:22I would suggest that you take your career seriously. I would suggest that you don't lock yourself down with the first woman that will, you know, let her see your boobies.
07:33You know? Like like, bro, you gotta fucking, you know, realize that you're not at your peak yet. You know?
07:40A lot of these girls, they peak when they're in their twenties. Alright? And what happens is is, you know, you end up getting better, and they end up getting worse, and then you're unhappy with it.
07:53And then, you know, you're locked in because you got three kids and a fucking mortgage. So and a lot of people don't like to hear that. They ain't gonna like to hear that?
07:59No. It's the truth. It's the truth, dude.
08:01And and anybody who's in that situation, if they're honest with themselves, they can look at themselves in the mirror and be like, fuck. That's exactly what the fuck I did.
08:09You know? I hear it all the time, dude. And vice versa.
08:11Women get in relationships with dudes who don't do anything. And I don't discount the fact that that women there's a lot of women that continue to get better too.
08:19For sure. For sure. But I'm talking about the wrong women don't get better.
08:23That's right. And that's what I'm talking about. You get locked in with the wrong woman.
08:26Mhmm. You see what I'm saying? Absolutely, dude.
08:28Who who's riding the high of being the attractive girl in her young twenties. She doesn't develop the good habits to to keep herself together. She doesn't have ambitions because every dude's given her attention.
08:40And then by the time she's 30, she's aged out and, you know, she's not contributing. She's not what you wanted anymore, and you're at a better spot.
08:49Now you've got this fucking problem. So I just think dudes, you know, you guys have to understand that you're not gonna hit your attractive what you're gonna be able to attract and potential until you are that yourself.
09:05And so the faster that you can get that, the better your selection's gonna be, and you'll be able to find someone who's aligned. And, also, I would recommend building that career first, building the lifestyle that comes with that career.
09:17And I don't with my lifestyle, I don't mean the fucking cool shit. I mean the work ethic. I mean the schedule.
09:22I mean the shit you gotta do. Because that way, when you meet someone, you're already doing that, and that's what they understand you as. Whereas if you're with someone and then all of a sudden you start doing all these things and you're working extra hours and you're all this, now you gotta deal with someone who's not used to that, who's nagging you over it.
09:40And now and, dude, like, it's impossible because now you can't focus all your positive energy towards moving forward. You gotta spend half of it dealing with this person that doesn't, you know, really support you.
09:50That's right. So there's a lot of different things that people do that end up creating this situation in life.
09:58And then there's some people that just make bad decisions no matter how much they know the good decisions. You know?
10:04There's there there's such thing as stupid motherfuckers. That's right. I mean, that's a real thing.
10:07That's right. And, you know but a smart person will ask questions like you're asking and say, okay.
10:14How do I avoid becoming them? And and really, dude, it's real simple. Live way below your means.
10:19Keep yourself out of personal debt as much as you can. Get your career aligned the best that you can. Become in the best shape that you can.
10:26Live the live hard lifestyle because it's gonna keep you tuned. It's gonna keep you moving. It's gonna get you way ahead.
10:31Learn about the new technology so you can move as fast as possible. Stick to these things. Build these things.
10:37And then when you have all of that shit going, then find someone who is willing to accept this lifestyle that you have chosen because it's very hard to go from, like, regular Joe to entrepreneur
10:52with this new lifestyle with someone who's not bought into that. It's it's it's it's really fucking hard. Yeah.
10:58Dude, you know, one of the things that that you opened my eyes to looking at very early on was just the I the very simple idea that I do that you control much more than you think you do. Right? And I think it's important especially for the young guys.
11:13It's like for sure, like there there's things out there in place. There's paths that, you know, we're told to go on. Right?
11:18Yeah. Go get the degree and get yourself in $300,000 debt.
11:21Right? Like Yeah. Cool.
11:23And you can argue whether you're really in control of that, but what you're trying to point out is like, it's all the other shit that you are absolutely Yeah. 100% in control of. Yes.
11:31A 100%, dude. And that if you could come to that realization, this is why I recommend the live hard program for everybody to live.
11:38Because when you start to figure out that you are in control of the main things that dictate the quality of your life, how you train, how you move, what you drink, what you eat, who you hang around, the information you put in your head, you know, this this skill of mental toughness, persistence, grit, fortitude, perseverance, learning how to build your own confidence.
12:00Now you've unlocked a superpower that most people will never unlock. And so whatever plan that you're working on, you can get there.
12:09Now you may have a plan that doesn't work, but as long as you're moving down the path and you're smart enough, you'll be able to understand, oh, this plan doesn't work, and I could pivot it. And most people just live their lives in a reactionary state. They live their lives and and kinda think, like, they'd have no control.
12:26They have no decision and outcome. It's just whatever they get is what they get, and that's that.
12:32And there's never been anybody who's built a great life accidentally. It's never happened. And, like, that's the myth.
12:39Losers will tell you that. Okay? They will say they will look at other people who are successful, who have built things that they secretly want, and they will shit on those things and say, oh, I never wanted that.
12:50Or they'll they'll justify why that person has it and they didn't as if that person didn't do a bunch of shit different than you did. Right? So you had to be very careful because when you're young, you naturally wanna listen to older people.
13:05You naturally wanna you know, you hear older people talk, and they, you know, they these fucking idiots will come up to you and say, hey, kid. Let me tell you.
13:14You may think this, but this is how it really works. That's right. And they start planting all this bullshit in your brain.
13:19No, bro. That's how it works for you because you're fucking stupid. Okay?
13:24I'm not stupid. In fact, what you're telling me is making me understand what I don't need to do. And so when you have these con not everybody's worth listening to.
13:33Oh. Not not every person that's older than you, their advice is good advice. That's why I I preach so much to you guys about paying attention to who you get advice from.
13:44What does their life look like? Does it look like the one that you want? If it doesn't look like the one the one that you want, why are you listening to them for anything?
13:52They don't have anything to offer you except what not to do. Yeah. Right.
13:56Right. So They're leading with that. Like, hey.
13:58Don't do this because I fucked up. Dude, and those people exist too. There's a lot of people who will say, hey, man.
14:04I fucked up. Don't do this. Yep.
14:06Those are valuable people. Listen to them. Yes.
14:08Yeah. But, like, bro, you know, most people have too big of an ego. They they are too prideful.
14:15They refuse to take responsibility for the position that they're in. And then what they do is they poison the minds of people coming up behind them.
14:27I don't I don't know if they do it intentionally or if they're just ignorant, but to justify their own decision making process. You know? It's almost like they see that same glimmer that they once had.
14:38Yeah. And then they say, oh, hey, kid. I know you thought this, but this is the real world.
14:42Yeah. You know? It's bullshit.
14:44The real world's what the fuck you make of it. I'll give you a clear example of that.
14:48There was a comment on the episode you did with Tim Grover Yeah. And that clearly explains what you just talked about. This guy is saying, I worked harder than most successful or more jacked people I know.
15:02The truth is success is 98% genetics.
15:06Oh, okay. Yeah.
15:09Okay.
15:10Yeah. I I got I got proof on that. Look at the interview.
15:12That's that's a dude trying that's a dude trying to justify his own position. Exactly. Okay?
15:16You don't know that you worked harder than any anybody else, bro. You weren't there to see it. You have no fucking idea.
15:22Right. You have no idea what the fuck I've done. You only see now.
15:26You don't see the last twenty seven fucking years. You don't see the hard conversations. You don't see the breakups.
15:33You don't see the kicks in the face and the fucking kicks in the balls and the shit that had to happen and the sleepless nights and the anxiety and the fucking the you you you don't fucking know that, bro. I didn't sleep for twenty fucking five years. Legit.
15:48Not because I was busy, because I was so fucking stressed and overwhelmed. I couldn't sleep. Okay?
15:53Like, dude, that to me Ignorance. Yeah.
15:56Look, bro. That's not ignorance. That's just someone who's trying to justify their own position in life.
16:03And, yeah, dude, there are people that work harder. Okay?
16:07Digging ditches every day for fifty fucking years is harder. Okay?
16:15But if you don't wanna do that, you gotta be smart enough to figure out how to move away from that. So, you know, we had a lot of people that say, like, oh, well, it's work smart, not hard.
16:27No. It's work hard as you can and as smart as you can. It's both.
16:31Mhmm. And it's not one or the other. It's never working smart is never gonna get you to where you think it is without the fucking hard work attached to it.
16:40And working hard at something that doesn't have the outcome at the end of it that you don't want is not gonna get you there either.
16:50So you gotta have a basic level of intelligence, dude. Like, there's asterisks to everything.
16:56There's nuance to everything. I could throw an asterisk on every single thing that you've ever seen, but that's not what winners do.
17:04Winners say, fuck it. I'm gonna do the best I can. I wanna get here.
17:08Does this path leave me there? No. Okay.
17:10Well, I need to change paths. And they don't think there's an easy way. They accept what it's going to cost them up front.
17:16They understand that it's going to be hard. They understand that it's going to take time.
17:20They understand that it's going to create a a lifestyle work wise that most people aren't willing to do. But that lifestyle that they accept upfront is the reason that they get a life at the backside that people say shit like that about where they're like, oh, 98% is genetics, or it's what the fuck are you talking about?
17:39Yeah. Bill Gates got great genetics. Yeah.
17:41It's like, come on, man. Yeah. No.
17:43That's real, bro. I love Look, man. Here here's the reality.
17:46Okay? Go on the Internet and go to realtor.com and do a search wherever you fucking live or wherever you'd like to live for houses that cost above $3,000,000.
18:02Go look at how many of them there are. There's a fuck ton where you think all those people just got lucky. Okay?
18:10You have no idea about the level of abundance that you can have if you're willing to pay the price to have it. Alright?
18:17It's not in this short supply. It's there.
18:21You just have to pay the price to get it just like anything else, bro. If you wanna if you wanna wear cheap clothes, you know, you can buy a $7 shirt and a $5 pair of shorts.
18:33And and but if you wanna buy designer shit, it's gonna cost a thousand bucks. That's the way of the world, and your life is no different. If you wanna fucking high life, you the the cost is much different than the cost of a regular life.
18:47Not everybody gets to win. I don't know I don't know any situation in the history of mankind where everybody gets to win. Winning is not the norm.
18:55It's the exception. And to create an exceptional outcome, you have to put in exceptional work and exceptional effort. That's what's required.
19:04And you also have to be at least smart enough to evaluate the path that you're on to be able to tell if it's going to lead to anything.
19:14Okay? You can work really hard on the wrong path, but if it's not gonna lead anything or where you wanna go, then you're on the wrong fucking path. That takes basic IQ.
19:24Okay? You have to be able to see that. If if you can't see on the path and see now now look.
19:29Let's say you do dig ditches. Okay? And right now, you're like, fuck.
19:33All I can do is dig ditches. That's all I know how to do. Well, how can you do it better?
19:38How can you do it faster? How can you do it cheaper? How can you make how how maybe you could invent a new way to do it.
19:45Maybe there's, uh, maybe you could scale out and and do it better than the other guy. There start thinking these ways. Okay?
19:52If there's no like, dude, I promise you, you could drop me off. You could drop me off at this point in my life with what I know. You could drop any motherfucking business plan on me, and I could figure out how to make it work.
20:04I promise you that. Okay? But it takes thinking outside the fucking box.
20:08Okay? Like, I use this example, uh, of butterflies. Okay?
20:12Let's say you're fucking interested in butterflies. Thirty years ago, if that was your interest, um, you were fucked.
20:21Okay? You were fucked. There's no business in butterflies.
20:25Yeah. But now you know what you could do? You could start taking pictures of butterflies and start a fucking social medias and start doing butterflies.
20:33And then you could make butterfly T shirts, and then you could do a butterfly Pinterest. And then you could go into butterfly bedsheets and butterfly fucking comforters, and you could make butterfly wallets, and you could do all these things and create a whole fucking business around it. Okay?
20:46But that takes some thinking outside the norm, and most people just don't have the ability to think outside the norm because that's all they've ever seen. Most people can't think outside what they what they've not observed with their own eyes.
21:00Alright? We live in the greatest time in the history of Earth for someone who doesn't really know that much to be successful.
21:11But you still have to think outside the box, and you can't buy into this old guy mentality of, oh, hey, kid. This is just how the fuck life works.
21:19Tough shit. You don't have to accept that. That's not that's not something you have to accept.
21:23That's not true. That's the decisions they made. And as a young person, it can be very difficult, especially, like, when you've never met someone in real life who's actually built something.
21:37Right? We have to keep this in mind. Most people don't know a single person in real life that has become a millionaire or a multimillionaire or or a billionaire.
21:47They don't know. I'm spoiled. Almost all my friends are fucking like that.
21:51Yeah. Okay? But it wasn't always that case.
21:54When I was young, I knew one guy. I knew one guy.
21:58That guy happens to be in fucking jail. Okay? But the point is is that I saw a guy with my own eyes go from nothing to multi 100,000,000,000 or $100,000,000 business.
22:11I saw him. I saw him do it. Because I was able to see that happen, I knew it was fucking possible.
22:17Four minute mile. What? The four minute mile.
22:20So so now we're exposed to a lot of people who have done that via the Internet. So you know it's possible.
22:29You know? But and that's that's another thing, dude.
22:33You've gotta, like, figure out how to, like, touch and feel and make this shit real for yourself. You know?
22:38Things I used to do, I'd go around and look at houses. I do that now.
22:43Yeah. Yeah, bro. Me and Matt me and Alex do that now?
22:45Yeah. I drive around and look at fucking big ass houses, bro. In fact, two of the houses that I used to look at when I had nothing I've lived in.
22:53Two of them. Both of them. Yeah.
22:54I've lived in two different ones. Yeah. The one I live in now and then the one I lived in before this were both houses that I used to go look at when I had nothing.
23:02Alright? I used to go to car dealerships, exotic car dealerships, and walk in and look around and, you know, I was a little embarrassed because I knew that I wouldn't I didn't belong there, but I didn't give a shit.
23:14I I surrounded myself with this shit. You could touch it, though. Could see And I'd ask the guys, you know, like, can remember doing one time this is actually funny.
23:23So I had a car I wrecked one of my cars. Okay?
23:30I wrecked my car when I had one car, and I needed a new car. Alright? And the car I drove was a Grand Cherokee.
23:38I went to the Jeep dealer, and I was trying to get another Grand Cherokee, and I couldn't afford it. Like, they had gone up so much in price.
23:47And I asked the guy. I was talking to him about this and that, and he goes, well, dude, you know, if we're being honest, you know, 80% of the people that buy these just write a check for it.
23:56And at the time, they were, like, $40. And I was like, these motherfuckers are writing a check for $40 for a car?
24:03Like, they're you got no. And I thought he was fucking lying to me. Like, I actually got irritated because I thought he was posturing to me, like, talking down to me.
24:12So I went and bought a Dodge Ram pickup truck, which I loved. But my point is, when I heard that, it pissed me off because I was like, there's no fucking way.
24:22There's no way that someone's dropping $40 and just writing a check for I couldn't even comprehend it. Alright?
24:31But now I look at that, and I'm like and I don't wanna sound like an asshole, but I'm like, bro, I spent $40 on fucking cigars.
24:40That's right. You know what I'm saying? Like, you're you have to expand what's out there and what is real, dude.
24:46You gotta think bigger. Like, dude, the first time I flew private ever, I flew to Teterboro, which is the Yeah.
24:57Private airport outside of New York City. When you fucking land at Teterboro, okay, I've never seen anything like it.
25:07And I flew up there on, like, a little citation. You know? It was a stretch for us to pay for it.
25:14We landed, dude, and there I'm not shitting you, dude. There was hundreds, hundreds of Gulfstreams and g fives and g fours and g sixes and $5,060,000,000 dollar jets.
25:28And I'm like, holy shit. They're writing checks for $40?
25:33Yeah. But my but my point is is that, dude, it's out there.
25:38Yeah. It's out there. And just because some fucking loser in your life says that it isn't, doesn't mean it's not for you.
25:45You see what I'm saying? Absolutely, dude. I fucking love it, bro.
25:48That I had that same experience when we flew to Scottsdale, I saw it for the first time. I'm like I remember that. I'm like, holy shit.
25:53Yeah. We flew that seven x out there. Yeah, bro.
25:55I'm like Yeah. And there was, like, 200 other fucking planes out there. I'm like, what the fuck?
25:59Yeah. And, like, I and I remember you. And I'm like, yeah, man.
26:02Yeah. That's that's how it is. There's more out there.
26:05Fuck it, dude. Bro. Just look at your city, man.
26:07Like, look at the properties in your city. Go on the real estate website and look at the properties that are in your city or a city you'd like to live in that are above $2,000,000.
26:19Mhmm. There's hundreds of them. Okay?
26:21And those are the just the ones for sale. Yeah. That's not all of them.
26:25Yep. That's just the ones for sale. That's right.
26:27Okay? That's right. Your limiting belief about what's possible is literally what's fucking holding you back.
26:33That's it, man. I love it, man. That's it.
26:35I love it, dude. Let's keep moving, man. I I I love this this line of thought we're on.
26:39So let's I actually change up some of the order on this question, but let's get to question number two, guys. Guys, Andy question number two. Andy, I had a realization recently that I spend a lot of time admiring people who have things I don't have, but not a lot of time thinking about what they had to give up to get them.
26:57Success looks attractive until you start looking at the sacrifices behind it. So how did you get comfortable making sacrifices?
27:05It's not a sacrifice if you win, bro. It's an investment. Okay?
27:10And the real prize isn't the shit. It's not the plane or the car or the house or the recognition. The real prize is who the fuck you become along the way.
27:19Okay? After thirty years almost of doing this for my whole life since I was a fucking 19 year old kid, I'm a I'm not saying I don't have things to learn, but I'm pretty fucking good at what I do.
27:31Okay? That's an amazing skill that no one could take from me. I can lose everything, and I'll get right back on track with something else because I understand how it fucking works.
27:41I know the recipe. I know the game. I know all the pieces that go together, which took me a long, long time to learn because I didn't have anybody to show me, and we didn't have social media.
27:53And I also wasn't confused by a bunch of liars on social media, okay, which is a whole another problem. We have all these young kids getting sucked in to all this bullshit on the Internet. You know?
28:04Oh, I made $5,000,000 a fucking month and all this bullshit, bro. Dude, that shit ain't true.
28:10And it makes these people think that when they see that and then they're not doing that after the first month that there's something wrong with them, they're like, well, I guess I don't have what it takes, and then they punt their whole life.
28:22That's why it's bad. Okay? But the truth of the matter is is that when you look at it and say, oh, well, first of all, I'll give you credit.
28:31The fact that you admire them is a good first step because most people can't even make it there. Most people look at people and they're like, man, that guy's probably a dick. Yeah.
28:39That guy probably fucked everybody over. That guy blah blah blah. They don't know anything about how it works.
28:43If you fuck everybody over for thirty fucking years by the way, your reputation is ruined. You can't fucking do anything. Okay?
28:49Yep. So the only way to really win long term is by doing it the right way, and you're gonna be alive a long time.
28:57You can't just do this for two years. Even if you make $50,000,000 in two years, guess what?
29:02You're gonna fucking figure out how to spend it. Okay? Because you don't know how to be responsible.
29:08You don't know how to invest. You why do you think there's so many 30 for thirties on pro athletes that go broke? Because they're 20 years old.
29:14This big large amount of money comes to them, and then they spend it all because they they came to him relatively quick and easy. Alright? So when you have to fucking take a long time to get it, you learn how valuable it is, and you're smarter about what you do with it.
29:28Okay? Like, you know, people say, oh, well, you got all these cars.
29:32Yeah, motherfucker. All my cars go up. That's right.
29:34You know what I'm saying? I don't buy the shit that goes down. Ain't no 30 for 30.
29:38Right. There there's not a thing there's not a thing I do where my money goes down.
29:42There's not a single thing I do. Now, like, I might buy a fucking dirt bike or a UTV or some shit like that, but I'm not talking about that shit. I'm talking about big expenditures.
29:51Okay? There's not a thing I do where my money goes down, And that's because it took me years and years and years and years and years to get it. And then I was like, okay.
30:00Well, I wanna enjoy the things I want, but I also don't wanna fucking lose my ass, so I learned about that. Yeah. And I learned about other things.
30:08So we have to understand, dude, that, like, easy come, easy go. You don't want it to come easy. Because if it comes easy, then you haven't became the kind of person like I am where you could literally drop me off on a fucking desert island with some fucking sticks and no customers, and I'll figure out how to fucking make a business work.
30:26You know what I'm saying? Like, I I I don't know. I'll figure it out.
30:30Yeah. Right? I'll be selling shit to the fucking monkeys.
30:32I don't know. Okay? I'll be picking their coconuts.
30:36They'll be giving me berries. We'll fucking figure out a system. You'll be king of the island.
30:40That's it, man. I'll be lord of the fucking flies, bro. Like but I'm just saying, like, dude, that's the prize.
30:47So you can't look at it like, would they give up? Like, what the fuck do you mean would they give up?
30:51Oh, they gave up a bunch of knights at the bars. They gave up a bunch of fucking hoochie chicks that don't fucking that that are disgusting anyway. They gave up a bunch of meaningless bullshit and probably get in trouble and ruin their life to be successful.
31:05What the fuck are you talking about? I didn't give up anything. They invested.
31:09They took their time, and they invested it wisely, and it produced a return. So this idea of sacrifice is is not it's not sacrifice, dude.
31:19It's investment. It's only sacrifice if you look back and you didn't get where you wanna go and you gave up a bunch of shit.
31:28Okay? But that doesn't happen. That's the thing.
31:31Like, people who are that is the biggest fucking lie, bro. People think, what if I do all this shit and I work so hard and I do everything I can and I still don't make it?
31:45That rarely happens because the person that you become along the way acquires skills.
31:52You acquire things that you know. And so that way, if you do lose shit along the way, let's say you get five years in, six years in, you lose something. Well, that's just a lesson if you keep going.
32:02Okay? So you pick your shit up, you get yourself back together, and you keep going, and you're that much more equipped to win. And that usually happens three or four times, bro.
32:10I don't I have a bunch of businesses that I tried when I was younger that fucking I lost my ass on. Okay?
32:19Now I would understand, like, that's not gonna work because it didn't work. So the same thing comes to me in a different way.
32:27I can look at it be like, yeah. No. That's not gonna work.
32:29Or I could say, that might work, but it won't work this way. Right?
32:33So you gotta understand, dude. That's poor people thinking. Poor people thinking is what if I do all this shit and I work blah blah blah and I commit myself and it doesn't happen?
32:46That's not that doesn't happen, dude. That's not an actual outcome. Because if you keep going and you've learned and acquired skills along the way because you've made mistakes and you've risked things and you've lost things, you learn lessons, and those lessons compound.
33:02And if you have the grit, the fortitude, the perseverance, the endurance, the the ability to not quit, you move down the path with those skills, and then you make better decisions.
33:13And, eventually, the outcome that you're chasing materializes. So this whole it's like saying, what if I'm at the what if I try to climb this this mountain and I can't get there?
33:23Well, bro, there's lots of people who went up Everest and fucking didn't make it the first time or the second time or the seventh time or the tenth time, and they kept going. Eventually, they fucking made it. Now there's a few motherfuckers that died.
33:33Still up there. Okay? They're up there.
33:35They're up. Okay. Yeah.
33:36Yeah. But the point is, like, there's always risk involved. Yeah.
33:40Okay? Yeah. But assuming you don't die That's right.
33:44Okay? For real, dude. Like, assume like, okay.
33:46Like, look. Let's talk about a real example of this. Yeah.
33:49Alright? Kobe Bryant. Yeah.
33:51Alright?
33:53Kobe Bryant dedicated his entire life to being the best basketball player he could be.
34:00And there's not a single person that knows basketball that doesn't argue that Kobe was a top three player of all time. Yeah. Okay?
34:09I can promise you because the way when Kobe retired, he went directly from basketball to family. That's right. Okay?
34:16And, unfortunately, he had the accident where he was killed. Okay?
34:21That that does happen. Yeah. And what I mean by that is there you might work your whole life, get to a point where things are good, and you think you're gonna pivot, and you get in a car accident, and you get fucking killed.
34:34Yeah. Okay? But let's be real about it.
34:37Kobe Bryant's a fucking legend. He's gonna live forever. He's gonna live forever.
34:42Okay? People are gonna talk about Kobe Bryant a hundred fucking years from now. That's right.
34:45Okay? So it's not a total loss. It sucks.
34:48It's horrible. I wish it hadn't happened, and so does everybody else. But there's risk in life, man, and you can't eliminate it.
34:55So, you know, yeah, you might be trying to climb that mountain and you might be on your seventh try and you might get run over by a bus, but you ain't gonna know it.
35:03That's right. You know? Did you know did you know when did you know when you were dead before you were born?
35:09Yeah. No. Did you know the whole life was going on before you were born?
35:12Were you aware? Like, do you do you remember before you were born? Because I don't.
35:16Mm-mm. Okay? So what the fuck difference does it make?
35:19It was dark, and I think I was swimming. Yeah. Like like, you you get run over, and and you did what you could, and that's the fucking way it goes.
35:27But, like, bro, think of the lives that are changed because of the way Kobe lived. Yeah.
35:32Think of all the young talent that's in the league right fucking now because of Kobe Bryant. Think of the lives that are changed because of the commitment that he made. So, like, you can't look at it and say, oh, man.
35:43He wasted it. No. Fuck, dude.
35:45The guy's an icon. Or he sacrificed. No.
35:47He didn't sacrifice. I promise you, if he was to rise from the fucking dead and we say, hey, Kobe, what do you think? He might say something like this.
35:56Hey. Knowing what I know now, I probably would have tried to be more present with my family, but those were learning lessons.
36:05Yeah. Okay? But I guarantee you, he wouldn't take away any of the other shit.
36:09No.
36:09No. So He would say it wasn't worth it. No.
36:12Bro, come on, man. It's it's
36:14and, dude, this is the other part.
36:19The lifestyle that you create is so I've been broke, dude. I've been broke.
36:26I've I've been I've been broke longer than I've been fucking rich.
36:33There were many, many, many years where if I had $500, bro, I felt like I had a lot of money.
36:40Okay? I felt like I had a lot of money.
36:45I know what it's like to live like that. I know what it's like to live my life now. And there's not a single thing that I would fucking change about it.
36:54I would I there's nothing I look back and say, oh, man, wish I'd done it. There's things I look back and I'm like, man, you know, I could've went on that lake trip. Yeah.
37:01I could've went to that do that vacation. Yeah. Those are things that that I do I recognize, but I try to adjust that moving forward.
37:08And maybe something happens to me, and I don't get to do it. But the growth happened because I realized it. Yeah.
37:14So, like, we're always making a trade, but I can promise you the trade for being poor and being in poverty is worth the trade of the effort and the investment required, what most people call sacrifice, to become not that way.
37:30It's just worth it. Yeah. And and and you're not gonna hear anybody that's ever done anything that you say you admire that's gonna look back and say, yeah.
37:37I wish I hadn't done that. You never hear have you ever heard that?
37:42I've never known. Have you ever heard a wealthy person say, man, I wish I hadn't done all that work. I wish I hadn't done built that thing.
37:49I wish I hadn't, uh, you know, take all that time to do the you you don't hear it, bro. All you hear it is from other broke people that say shit like, well, I bet he's not happy.
37:59Mhmm. That's just them justifying their shit. So, like, I I've never heard that.
38:06I've never heard someone say ever that it's successful, that have built it themselves, say they regret doing it.
38:13I've I've never fucking heard it one time.
38:16So how can that be a sacrifice of anything? Yeah. When you were explaining this, I was also thinking the people who say that they don't want to make the sacrifice end up making the biggest sacrifice.
38:27Yeah. Because they when they don't go for it and in the at the end of their lives, they regret they wish I That's right. Wish they could have done it.
38:34They just can't see that now. You've said this over and over. The biggest risk is not taking the risk.
38:39And when you think about what it could have been if I would have gone for it I can't think anything worse.
38:48I can't think anything worse.
38:50It's crazy, man. I love it, dude. Let's get a we got one more for you.
38:53Third and final question. Question number three. Andy, last year, I started my own construction business, and things have been going well and I've been staying busy and what I believe to be a pretty good long term plan.
39:07I want to build up my customers for a few years and focus on quality and building a stronger customer base and reputation. I know the analogy which you speak about, uh, baking a cake, uh, and trying to turn up the temperature to get it done faster etcetera.
39:22But also, I've heard from your show and others about how things are different now and there's not much time. Possibly just a couple of years to get a spot before it's not possible anymore.
39:33With just the way the world and the government is heading. I'm in my mid twenties and I believe a lot of what my generation misses that I try to implement and that building up businesses and really anything worthwhile is that it takes time.
39:48I am perfectly okay with that idea. And like I said, I what I believe I have to be a really good set out long term plan and just letting the cake bake.
39:57I really want to do right and take my time but I feel like my plan may have to change because of the times we're in. Everyone that I know that is successful in business personally and the guys that I like to listen to like you, have all built their businesses to great success over long periods of time and consistency.
40:16I guess my question is, should I still be okay with my plan or do I need to change course to make things happen quickly because of the times we're in? I'm afraid to make a shitty burnt cake that way if that makes sense.
40:28Yeah. A 100%. That makes sense.
40:30Okay. First of all,
40:33there's always gonna be opportunity to win. Okay? Are times changing?
40:39Absolutely. Do you have twenty years to do whatever?
40:47I don't fucking know. Nobody knows what's gonna happen, bro. We could get a nuclear war.
40:51Who knows? Mhmm. Okay?
40:54Do you have the technology available to move much faster than people like me? Yeah. I know dudes that are 30 years old that have built amazing companies in a much faster time frame because of what was available to them that wasn't available to me.
41:07Okay? So the answer is, yes.
41:13You should go for your fucking dream. Here's the thing that concerns me about the way that you asked your question.
41:23You kept saying slow and let the cake bake.
41:30You are misunderstanding what I'm saying. I have this concept that I call .
41:38Okay?
41:41When people hear patience, they hear what you just communicated, which is set it and forget it.
41:48That is not how the fuck it works. Aggressive patience is working as intensely with as much urgency and most effectively that you possibly can to get as far as you can in the shortest amount of time.
42:04Also, understanding that if you go that hard and if you press that hard, it is still going to take time.
42:13So you have to act with urgency, with intensity, with the outcome in mind every single day and be effective.
42:22And then also understand that you still have to do that for a long time. There is no set it and forget it. Oh, I'm I'm gonna start this thing, and it's just gonna end up materializing.
42:34That is not how the fuck it works. Okay? There's a lot of people that preach patience, and I don't like it because when people hear patience, they think, oh, well, that's cool.
42:44I could just sit my feet up on the desk, and it'll just happen. No. Aggressive patience is a completely different thing.
42:51It is going as hard as you can, as effectively as you can, as intensely as you can with as much urgency every single day with the outcome in mind and then allowing time to do its work because you can't substitute time.
43:07It takes time. It takes time for customers to become familiar with your product. It takes exposure.
43:12It takes time to build things. It takes time to do the that you cannot eliminate that. Now you're lucky, dude, because you were born in an era where it takes the shortest amount of time.
43:24And the amount of information available to us and the help available to us is at its most abundant than it ever has been. You guys have Claude. You have ChatGPT.
43:34You could go in there and talk to it about what you wanna do, and it'll give you a rough outline about how to do it. I have the operator standard. The operator standard has Arcane.
43:44Arcane is the world's most intelligent personal development fucking AI that exists. I'm a 100% confident on that.
43:52Okay? It's specifically geared towards fucking helping people win.
43:58We didn't have that. Fuck, dude. We had, like, trade catalogs.
44:03I don't even know what the fuck that is. That's what I'm saying. Like, you had to, like, you had to, like, find somebody that did what you did and, like, go in and ask them and say, hey.
44:14Where do I get information on this? And maybe if they told you, you could, like, order a catalog, and the catalog would come and it would have these things in it. Like, you have no idea how fucking spoiled you guys are when it comes to the speed at which you can operate.
44:28But as fast as you can operate, it's still gonna take time to materialize into a bigger thing. So that's what concerns me about the way you asked that question.
44:39We're talking about aggressive patience, not just patience. In regards to the fact that is it worth it, or can you still do it? Yes.
44:47In fact, it's the most important thing you can do because what's gonna actually fix this shit is more people becoming more successful, creating more leverage, infecting culture with positivity, having employees, letting that culture bleed through your system and go down into the households.
45:08Entrepreneurs are are gonna be the ones that change culture, bro. They're gonna be the ones that fix everything.
45:13Okay? You have to become wealthy. You have to become successful.
45:17It's not a choice. And this idea of what's going on in the world, you know, when you hear me say things like, hey, man. You better get after it because we only got a limited amount of time.
45:28Um, that's to make a point to you that you better fucking go now. You better go now. That should drive urgency, not demoralize you.
45:38Yeah. Okay? That's the purpose of me saying that is to drive urgency, not to not to let you say, oh, well, fuck, dude.
45:45We're out of time. I'll just I guess I'll just punt it.
45:48Yeah. That's right. You know?
45:49Or if the cake's in there, I you know, I'll just wait twenty seven years. That's not what happens, dude. And, like, dude, when you hear me talk about how long it's taken me, understand that with today's technology, I could have done what I've done in probably four to seven years.
46:03Wow. Okay? Yeah.
46:05Where it took me twenty seven. Yeah. Alright?
46:09We didn't have the Internet when I started. Then we didn't have the fucking Internet. You guys don't even know what the you can't even comprehend what that was like.
46:16Okay? We had to call people's houses and talk to their dads when we wanted to talk to girls. Okay?
46:21Like, it sucked. That was right. Alright?
46:24There was no interconnectivity. There was no way to meet people outside of people you knew in your neighborhood. Okay?
46:30Then social media comes around. Okay? Now the whole world's connected by a click and this goes back to what I was saying a minute ago about the people that still have this idea of like that you could fuck people over and stay in no, you can't because everybody knows everybody.
46:47And it's really easy for someone for we see it happen every day. How many stories do we see go viral about companies doing fucked up shit? Okay?
46:55The word gets around too fast. So to be an effective entrepreneur long term, you have to do things ethically.
47:01You have to treat people right. You have to offer a good product. You have to take care of your customers.
47:06You have to make things right when you fuck up. These are ethical ways of doing business. If you don't do things ethically, you can't hide like you used to be able to before all this shit.
47:14Yeah. So that's just old thinking that these old heads fucking say. Okay?
47:21Then you have, like, all these people, myself included, doing things like this that did not exist.
47:28Free game. It did not exist, bro. There's so much free game.
47:33Oh, dude. It's like you you just don't know how good you have it.
47:38Like, you just don't know. And so to answer your question, dude, don't worry about what's happening in the world other than knowing that the only solution is for you to become as excellent as you can.
47:52Becoming as fit as you can, becoming as financially fit as you can, becoming as intelligent as you can, becoming as healthy as you can, spending your time on the right things, doing the things right in your community, that's how things get fixed. And that's how we end up in a situation where the the window doesn't close
48:09and the American dream persists. Yeah. Yeah.
48:12It's it's exactly what you were saying earlier too. It's like, you know, control what you can I can't control Iran launching fucking nukes that they've been building for forty years? No.
48:20And you control that. You sure shit shouldn't sit there and say like,
48:23well, you know, Ron might nuke us, so I guess I'm not gonna do anything. Yeah. I'm not gonna go fulfill my dream or my potential.
48:29Bro, you could get run over. Yeah. Who knows?
48:32Yeah. You know, like, who fucking knows? You could get sick.
48:34You could get struck by lightning. Shit happens. Yeah.
48:37You're gonna base your whole life around those things might happening. Fucking happens. Okay?
48:42Maybe usually doesn't.
48:45So you should probably base it off of that. Yeah. I was gonna say that too.
48:48There's been a couple of big resets too. I mean, shit that you've been through, like, 2008. Fuck.
48:52I mean, you know what I'm saying? Like, we're Bro. Bro.
48:54Was ending. 2008.
48:55Dude, that's the other thing about this time that's going on. Okay? Dude, this is a really important point.
49:01I'm glad you brought this up. We're going through what's what's what's basically a weeding out of ineffective entrepreneurs.
49:10Yeah. Okay? In the beginning of my business journey, okay, from '99 to 02/1978, there was lots of competition.
49:23Alright? Because per our first question, I lived way below my means and I really couldn't afford to do anything other than that.
49:34I was actually in a really good position because I didn't owe anybody anything. Mhmm.
49:38So when 2008 happened and the economy got tight, a ton of our competitors went out of business. Alright?
49:45When they went out of business, we gobbled up the market share. Alright? 2020, another another same thing happened.
49:53Only this time, we were in a position with some resources to gobble up the business. So we're going through another one of those transitions right now Weed out. Where if you don't adapt or you lack the ability to adapt, they're going those companies are gonna lose, which is gonna open up market share for people that understand how to operate now.
50:13So you guys who don't have anything and you don't have the momentum, you should understand and you don't have bills and you don't have a mortgage and you don't you're at a massive advantage, dude, because all these other guys that you're competing with do.
50:28So they they are likely going to ride their shit to the bottom because most people who have been successful develop an ego.
50:38And that ego tells them what worked five years ago is going to work today. And business is moving so quickly that what you did six months ago might not be working today. So when you develop a knee and this is why I tell you guys, like, people who have won won are actually the people who most frequently lost because they attach their identity to that one win, they and refuse to adapt moving forward.
51:00When you're young and you're hungry and you don't know what the fuck you're doing, you don't have any ego. So you're willing to adapt and do whatever is required, which allows you to learn the skills that are required right now. That puts you at a massive advantage over even companies that may be established for twenty years.
51:17A lot of those companies are gonna go out of business, and the market share is still going to exist, and somebody's going to take it. And for those of you who have been in business and you're, like, at a point right now where you're, like, things are shrinking, you better figure it the fuck out.
51:31You better adopt the new technologies. You better figure out what the fuck is going on or you're gonna get eaten up. It's real, bro.
51:36So, like but these times excite me. These are the times that excite me because I don't attach my ego to anything that I've done in the past. I look at every day as a new day.
51:47I'm it's one day at a time for me. That's how I view my life. What's it gonna be today that I get a win today?
51:53Okay? And I don't care about what I did yesterday or a year ago or five years ago or ten years ago. I don't walk around saying, oh, yeah.
52:01I fucking won, you know, and I made all this money and I want that's not my identity. My identity is am I winning fucking now? Am I winning now?
52:09I don't give a fuck what I did five years ago. I don't care what I did ten years ago. I don't care what I did twenty years ago.
52:14Now I talk about it here for perspective and reference, but I certainly don't walk around beating my chest on that. I come to work.
52:22I do my thing. I go after my shit just like I tell you guys to still today, which is why we've been in the game so long, and we continue to fucking dominate.
52:32It's an attitude. Oh. Okay?
52:34So, like, you guys you guys gotta understand, dude. You're at a massive advantage over most people.
52:41You you guys who don't have shit going on right now. Because whoever you perceive yourself to be competing with in business, there's gonna be a lot of them that fail. When they fail, you could eat up their market.
52:53That's the reality, man. Business. That's how it works, dude.
52:56That's how it works. We go through cyclical cycles. And one of the biggest things for long term companies that makes them successful over decades as opposed to having a three or four year run is that they're willing to throw away the old blueprint and create a new blueprint today as if today is the first day.
53:14And that's how we've always operated. We've always operated that way. We don't we don't say, oh, that worked five years ago, so let's keep doing that.
53:21We say, what's gonna work now? And we fucking throw that shit in the trash.
53:25That's real, bro. I love it, man. That's a hell of a way to get better today.
53:30Yeah. So,
53:31guys, Andy, that was three. Alright, guys. Don't be a hoe.
53:34Share the show.
The Hook
The bait, then the rug-pull.
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