09:04Rob Shocks · Tutorial
The One Claude Skill You Should Run Before Any Others
How a 9-minute validation interview against your own idea can save you months of building the wrong thing.
June 5thThe argument in one line.
One product image plus a brand DNA file is all Claude Code needs to fill 40 tested ad templates with your copy and visuals -- no designer, no brief-writing, no prompt engineering per ad.
Read if. Skip if.
READ IF YOU ARE…
- You run a product brand (ecommerce, CPG, DTC) and spend time writing ad briefs or briefing designers.
- You already use Claude Code or are comfortable running terminal commands.
- You want to test 10-20 ad formats before committing budget to a paid photo shoot.
- You are a freelance creative or agency looking to systematize brand ad production across multiple clients.
SKIP IF…
- You need ads built from real photography you have already shot -- this pipeline generates images from prompts, not existing photo assets.
- You want a no-code solution -- the workflow runs inside Claude Code and requires comfort with a terminal.
The full version, fast.
The video introduces a two-step Claude Code pipeline. /brand-dna-builder runs once per brand, scraping homepage, product, and about pages to extract visual language, tone, and audience into a markdown file. /ad-generator reads that file, presents 40 numbered format templates, generates a campaign brief per selected template, accepts inline voice-note edits, then renders finished ads to a project folder. The host demonstrates a careful three-template run for Tatcha and a 13-template batch run for a fictional energy drink, showing that editorial control is preserved at the brief stage before any image generation fires.
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00:00 – 01:06
01 · Intro
Host previews the two-skill pipeline and walks through expected output: 40 templates, a pre-generation brief, brand-ready ads.
01:06 – 04:07
02 · Build Your Brand DNA (URL path)
Live demo: runs /brand-dna-builder on Tatcha.com, auto-scrapes three pages, downloads product images, saves brand DNA markdown file with identity and photography style locked.
04:07 – 05:59
03 · Build Your Brand DNA (Manual path)
Interview-mode fallback for brands not yet online; creates PYNK energy drink brand by answering Claude questions about name, tone, target audience, and product.
05:59 – 13:44
04 · Ad Generation: Tatcha (step-by-step)
Selects templates 4, 7, and 12 (feature benefits, us-vs-them, lifestyle action), reviews campaign brief, makes two voice-note edits, generates final ads, reviews results.
13:44 – 17:45
05 · Ad Generation: PYNK (at scale)
Picks 13 templates at once for the energy drink brand, approves batch brief in a single pass, generates all 13 ads, reviews outputs.
17:45 – 18:29
06 · Summary and CTA
Recaps the full pipeline and CTA for PYNK Society community with skill files and step-by-step guides.
Lines worth screenshotting.
- Claude reads your brand DNA file before writing a single ad -- voice, color system, and target customer are inputs, not afterthoughts.
- A single web scrape of homepage, product page, and about copy gives Claude enough context to fill any ad template without manual briefing.
- The campaign brief step is the quality gate: every word going into your ads is reviewable and editable before any image renders.
- Picking 13 templates in one command and approving the batch brief cuts per-ad time to roughly 10 seconds.
- Voice-note edits mid-brief are incorporated verbatim -- you stay in creative control without writing prompt code.
- The us-vs-them format works for both luxury skincare and energy drinks because the template defines structure and brand DNA fills meaning.
- GPT-4o renders product logos and fine text sharply enough that batch outputs are client-presentable without post-production.
- Unlimited brands can live in one Claude Code project, each with its own folder, DNA file, and product image index.
- The manual brand DNA path uses an interview format -- answers become the same structured file the URL scrape path produces.
- Locking identity once into a brand file means every downstream workflow shares the same source of truth without re-briefing.
One brand file makes every ad prompt-free.
WHAT TO LEARN
Locking brand identity into a single markdown file before generating anything is the step that separates on-brand output from generic AI content.
- Write a brand DNA file once and every downstream generation reads the same source of truth -- you never brief the same identity twice.
- The campaign brief checkpoint is the quality gate: Claude shows every planned word and visual element per template before any image renders, so you catch errors and add specifics first.
- Picking templates in bulk and approving a batch brief compresses what would take a junior team hours into a two-minute pass.
- Voice-note edits mid-brief are incorporated verbatim -- natural language is sufficient to stay in creative control without writing prompt code.
- The auto-scraper needs only three pages (homepage, product, about) to infer visual language and target audience without manual input.
- The manual interview path asks the same questions a strategist would ask and produces the same structured file -- the URL and manual routes are interchangeable.
- Format-first thinking applies here: the template defines structure and your brand DNA fills in the meaning -- the same 40 formats work across categories.
Terms worth knowing.
- Brand DNA file
- A markdown document that stores a brand identity, tone of voice, photography style, and indexed product images. Created once by /brand-dna-builder and read automatically by every downstream Claude Code skill.
- Campaign brief
- An intermediate output Claude generates before rendering any image -- it lists the headline, copy, and visual elements planned for each ad template so the user can review and edit before generation fires.
- Ad template
- One of 40 numbered ad formats (hero shot, testimonial, us-vs-them, lifestyle action, etc.) that define layout and structure; Claude fills in brand-specific content from the DNA file.
- /brand-dna-builder
- A Claude Code slash command skill that web-scrapes a brand website, extracts brand identity and product images, and writes the results into a brand DNA markdown file.
- /ad-generator
- A Claude Code slash command skill that reads a brand DNA file, presents 40 ad templates, generates a campaign brief for selected templates, accepts edits, and renders finished ad images.
Things they pointed at.
Lines you could clip.
00:38
“This is what makes the output on brand instead of generic AI content.”
17:56
“All you need is one product image, and from there, you have got 40 tested ad formats to choose from.”
12:48
“A ritual not a chore, generations of wisdom. Just love that because it is very on brand.”
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
00:00Welcome back, guys. In this lesson, we are going to generate a full batch of brand ads from one product image. For this, we're gonna run the ad generator skill, and here's exactly how it works.
00:08When we run the skill, we get offered 40 templates which are battle tested ad formats like, for example, hero shots, testimonials, and more, and we can just pick the ones that fit to our campaign. Before we generate anything, Cloud Code will then give us a full brief because it already knows our brand and will fill in headlines, elements, stats automatically, and we just then can take a look and adjust what you want to implement.
00:29Then we can say go, and as a result, we get brand ready campaign advertisements and cut to our actual product and brand. I would say, let's get started. Before we create anything, Claude needs to know our brand, like the photography style, the mood, the tone of voice, and actually who our customer is.
00:45This is what makes the output on brand instead of generic AI content. So this is what the Brand DNA builder was made for. So we're gonna run it once per brand, and everything you create afterward is built on top of it.
00:56So two things come out of it. First, a brand profile, your identity, your photography style, and we're gonna scrape all the product images. They're gonna be downloaded and indexed, ready to use.
01:05Let me show you exactly how to set it up. So let's get ahead and log our brand DNA. All we're gonna have to do is go into our crowd code session and run the command slash brand DNA builder.
01:14It's already getting suggested to us, so let's give it a click. So in our case, as I said, it will now tell us that there are no brands set up yet.
01:23So moving to step two, which is either setting it up automatically by an URL or we can choose option two with the manual approach. I would just tell him, we wanna go with option one. Let's hit enter.
01:36And, yeah, it will now ask us for the website URL. In our case, we're gonna choose Tatcha. Let's hit enter on this.
01:43It is a Japanese inspired luxury skincare brand with a very strong visual identity. And what Cloud Code is going to do now is gonna do three web fetches, which means it goes to the web and scrapes some information of the homepage, of the product page, and from the about copy.
02:00So it's gonna basically read through that like we would do, but just faster. So it's gonna look for the visual language, the tone of the brand, and who is actually target customer group of it. As we can see, it has now collected all of the most important brand information and has created a brand profile based on this.
02:16So if you wanna take a look at this, we're gonna navigate to the left side to brands, and then we can see we now have a folder which is called toucha. And if you take a look inside of it, we will see we have a brand DNA dot m d file, which is locking all of the most important informations in two sections.
02:31We have the identity and the photography style. So if you take a closer look at it, you will see it has locked the full brand identity when it comes to the brand name as well as the positioning. So as I said before, it's a premium Japanese inspired skincare brand, and, yeah, it locks their brand voice.
02:48So this is very important later on when it tries to generate scripts for us, which are fitting to our brand. It will go back to this information, and we'll see exactly that our target audience in our case are primarily women between 25 and 54. So this is very valuable information.
03:04In the next step, as we can see, it's already suggesting for us to also scrape the products. So we also don't have to insert the product pictures manually. We can just tell it to go to the website and take the product pictures for us.
03:17So in our case, we're gonna go, let's say, with the first three ones right here. So we're gonna just gonna tell it 123, hit enter, and it's now gonna go back to the website and get all of those product pictures for us, and we'll put them exactly in the same folder in that we are working on right now.
03:32As you can see, it has now downloaded all the product images for us, so both files are saved now. If we take a look in the explorer on the left side, we can see we have now a product images folder. And if you look inside, you can see we have our Dewy skin cream downloaded as well as the rice wash and the water cream.
03:49So all the three products we have selected are now living inside our project as well. Quick heads up. All the skill files from this video are available inside Pink Society along with the full Cloud Code creative ecosystem we have built at my AI Studio Pink, including step by step guides for every skill, so feel free to check it out.
04:05It's the first link below. So let's set up our brand DNA manually. This is the best use case if the scraper doesn't work because sometimes the site will block it or maybe if you're setting up your own brand which is not online yet, you can just use the manual path.
04:18So I would say we fill it in now together. So how we're gonna do it is we're gonna run the slash brand DNA builder again and it's gonna now take a look and we'll find our toucher. And then it will ask us if we wanna add another brand as well, so you can basically have unlimited brands set up in your project.
04:36So as we can see, it has found the existing brand toucher and ask us if you wanna add a new one. So let's tell it yes.
04:43Let's add one more. And now it will ask us for the approach.
04:49And as said, we're gonna go for the manual one. So in this case, we're gonna go with option two. So we're just gonna tell it option two.
04:56And it's now gonna start like an interview process where it's gonna ask about our brand and we can just like fill it in. So in our case, we're gonna go with the company. It's called Pink.
05:05But in this case, it's producing an energy drink. And, yeah, I'm now gonna go through all of these questions right here and gonna tell it all about it so it can create a brand DNA document on based of this. So we're now gonna hit enter.
05:17It has now all the important informations about our brand. As we can see, it has now generated our brand folder, which is the pink on the left side right here, which also contains a brand DNA dot m d file with all the most important information I just told it about, as well as it has created a product images folder.
05:34So as we can see, it tells us now pink is ready to go. Brand profile saved. We have now locked our brand for full consistency.
05:42We have a brand DNA document right here, which tells the AI exactly what our brand is about, what is the target group, the tone, the photography style, and so on. So we have all the most important information available as well as we have all the product images downloaded inside of our project set up with the correct index, ready for ecommerce listings, social ads, or any downstream workflows.
06:00Alright. We're back inside of our Pink creative ecosystem, and we're now gonna run to the ad generator two times. First, we're gonna use it for touch up, and I'm gonna show you everything step by step, every decision we make, every adjustment, so you know exactly what's happening and how it works.
06:14And then we're gonna run through it again with pink, and we're gonna do it at scale. I'm gonna pick 10 templates at one with one brief and gonna run them all at once. So by the end, you will have the full process and you will know how to use it at scale.
06:26So I would say, let's get started. We're gonna run the slash at generator scale.
06:30Let's hit enter. It will now again check for existing brands. In our case, as I said, we have two already set up and it will now show us our options.
06:40So as I said, in our case, we're gonna start with touch up first. Let's give it a run and now it will analyze the brand DNA of its brand and it will also show us the available product images. So it shows us that we have them available.
06:56So I would say, let's go with the second one, our rice wash studio shot. Let's say rice wash and it knows exactly, yeah, which product we wanna use for those ads.
07:09And in the next step, it will now offer us all the templates we have available. Alright. As we can see, it now shows us all the 40 ad templates available, and it's structured in a way that it first has a name to each of the templates so we know what it's about.
07:21So we have a headline ad. We have a offer promotion ad. We have a testimonial ad.
07:26Then next to it, it also displays the aspect ratio of the ad and also a short description what will be displayed. So in this case, the testimonial ad will be real environments with a text overlay. And, yeah, we can now just go ahead and pick our favorite ads we wanna generate for toucher.
07:41So I would say the featured benefits point out sounds good for a skincare brand. It's gonna be an educational diagram style layout. Sounds good.
07:50We can also go ahead with number seven maybe. It's gonna be an Us versus them comparison side by side. Sounds good as well for a skincare brand showing the benefits of our brand again.
08:01And let's do as well as one lifestyle action colorway shot. So it's gonna be action hero shot with the product lineup. Sounds cool to me.
08:10So let's do it. And, yeah, I will just tell it. Let's go with number we said four, seven, and 12.
08:18Just gonna hit enter. And as we can see, it now gives us a full campaign brief of each of the testimonials we have picked. So it takes all the information from the template, combines that together with all the information from the brand DNA document about our product, about our brand toucher, and puts it inside of here.
08:34So the headline of our ad will be what makes the rice wash different. Then we have all the benefits lined up. So in our case, right, it was a feature benefits point out of the ad.
08:43So it shows all of those four benefits for us. So we have, for example, Japanese rice bran ingredient point out.
08:50It points out the gentle foaming leather, the pure botanical formula, as well as it will leave the skin softer. So this is what the ad will look like.
09:00If we leave it like that, we can just tell it go, but it also flags what it can maybe have imagined and we can give it a read and change it. So for example, maybe benefit number two, I like it. But we could just go ahead and tell it maybe something specific about our product.
09:15We want to be inside of these ads. So, for example, I can activate my voice assistant and tell it, yeah, feature and benefits point out looks good so far, but can we change benefit number two?
09:27Make it talk about our original recipe, which has been passed down throughout generations. So that's something I'm gonna tell him.
09:36So let's take a look at the second one as well. So here we have like a us versus them layout. And, yeah, basically, we'll place our product next to a competitor product and we'll show where we are better in.
09:48And, yeah, it basically is touch up versus the rest. Competitor, in this case, gonna be other cleansers, so it will keep it generic. And, yeah, it will show the weaknesses of the other products and then the strength of ours, which looks great to me.
10:03And the last one is a lifestyle action shot. So the scene will be an elegant woman mid cleansing ritual. And, yeah, she will have her hands foaming at a pale stone sink.
10:13And we have a setting described, which will be a minimal Japanese inspired bathroom, which fits perfectly to our brand. And we have the headline of the ad, which is the ritual as a result, which I think is cool.
10:25And we also have a lineup from our products. So it says there are three rice wash bottles fanned in the lower right foreground.
10:34So it already has flagged that and asked us if we wanna come up with multiple sizes or variants. So in this case, I'm just gonna tell it to go with one product for our rice wash. So let's activate the voice assistant again and just gonna tell it.
10:48So the template number 12, lifestyle and action also looks great. But for the lineup, can we please just make it one rice wash bottle fanned in the lower right fore foreground.
11:00That's it. Cool. So now we have made our adjustments specific to our product.
11:04We have three cool ad layouts. So I would say, let's go ahead and, yeah, let's hit enter and let's look at the results together.
11:12Alright. As we can see, it has now generated all of our three ads according to the templates and it has saved them in a new folder which is called advertisements inside of our touch up project.
11:22So if you now take a look to the left inside of our explorer, we see we have now an advertisement folder and it has saved them accordingly. Template number four, seven, and 12.
11:32And now we can take a look at the generations as well. So the first one was the what makes a different rice wash. And as we can see, it has now lined up our product along with the differences.
11:44So as we have looked at it before, we have the Japanese rice bran. Like, let me zoom in a little bit for the text rendering.
11:51Japanese rice bran ingredients, soft as it cleans. We have our pure botanical formula.
11:56And if you take a look to the right side over here, you can see it also incorporated our idea, and that is an original recipe passed down through generations. So if you guys remember, we just told it when we are doing the generations over here.
12:10Let's give it a quick check.
12:14Benefit number two, make a talk about our original recipe which has been test passed down through generations. So exactly, basically, what we told them to has now been incorporated in this ad as well. And, yeah, think it looks great.
12:26So let's take a look at number seven. This was the we versus the other.
12:30So it now compares our brand Techa to other cleansers and you can see it has that lined out all these negative aspects we can find in traditional products and then has on brand ideas why our product is better. So again, test the Japanese rice brand, moisture preserving leather, pure botanicals, a ritual not a chore, generations of wisdom.
12:51Just love that because it's very on brand. Product looks perfectly rendered if you, like, take a closer look right here. Like, it's super sharp.
12:58Like, GPT two is just so good when it comes into tech text rendering. Like, the logo is super sharp. We have our little branding over here as well and our brand logo as well.
13:08Finally, we had the third one which was the lifestyle action one. It was like the Japanese woman in the background doing like her ritual cleansing whatsoever. We have our product placed next to it.
13:19Also here, it was incorporated correctly. If you guys remember, it was asking us if it will line up three rice wash bottles, and we don't told him, please just make it one rice wash bottle on the right hand corner. Just a little announcement I made to him because I think that way the product is presented in a good way, and I think it turned out very good as well.
13:38So I would say this is a good example how we can use the ad generator to generate ads for our product on autopilot, but still stay in control. Alright. Now I still wanna show you what it looks like to use the ad generator at scale and truly leverage its power.
13:50So we're gonna do another round. I'm gonna type in slash ad generator again to launch the skill. It's gonna be the same workflow basically.
13:58We're gonna this time go ahead with our brand Pink, the energy drink brand. So let's give it a second. It has already found it right here.
14:05Start Pink to go ahead with this one. And the difference in this run is gonna be that I pick like 10 or maybe let's do even 20 ads at once and it's gonna write all the image generation prompts for us. It's gonna implement the elements from our brand DNA automatically.
14:21So let's go ahead with the studio shots of our energy drink. So let's gonna tell it number one, the studio shot to go ahead And, yeah, as I said, it's now gonna line up all of the templates again.
14:32And we're gonna choose, let's say, 10 to 20 all at once which fit to our brand, and then we're gonna send them off altogether. So as you can see, it's now scanning for the 40 ad templates that are available and probably will take a few seconds and we'll get us this whole list again as we can see right here.
14:49And, yeah, let's take a quick look which ones make sense. Yeah. I think that's great.
14:54We have some good choices right here. What we're gonna do now is we're gonna hit enter and it's gonna write all the image generation prompts for us. And as you can see, it has now lined up all of those image generation prompts right here for each of the templates we have chosen.
15:05So for example, the first one is offer promotion one. It has made up an offer your first pink free. So use pink at the checkout for free can on your first order.
15:15It has incorporated the cherry flavor from our brand DNA and so on. And we can now go ahead and change something. So for example, here it asks us if this is the real offer.
15:24So if you maybe have running as other discount we have in the mind, we can now incorporate this here. And it does this for all of the, yeah, templates we have chosen.
15:33And we could now go in detail and, yeah, made them up ourselves or we can go straight ahead and tell it, yeah, generate all the 13 generations for us. So I'm gonna tell him go ahead, do all generations now.
15:46And as we can see, it has now done all the 13 generations for us and has saved them inside of our pink project inside of the new advertisement folder. So let's take a look to the left. We now have this folder right here instead of pink advertisements and all of the generations living inside here.
16:01So let's take a quick look at them together. We have our first offer promotion one, which was the first pink for free one, then we have a testimonial one. It's a fitness trainer talking about her experience drinking pink.
16:13But we have also generated the, yeah, the Us versus them ad we have done for toucha before, so you can really see it makes it on brand. Now it's in a pink color, and it's comparing us to other energy drinks. It has all these, like, characteristics lined up as well.
16:27Then we have our before and after UGC ad. So it's a woman which is tired and then she drinks pink and she's feeling good. Then we have another one for a press editorial where it's like putting us in the authority space with some featured brasses.
16:44Then we have a yeah. It's a lifestyle action colorway shot, it's called. I think it's pretty cool one.
16:49It has like the product in there. It's like a lifestyle shot. The woman wears a pink outfit to match the brand colors.
16:55Then we have a verified review card right here. It's like a rating we got inside of an ad. Then we have our highlight testimonial, some kind of written one here.
17:06We have a flavor story. Really cool this one. It has incorporated those cherries in the background, which I think is a perfect fit because if you guys can see, if I zoom in a little bit, we have a cherry drink.
17:15So it read that from the label or the brand DNA and has now incorporated that into the ad. Let's take a quick look at the rest. We have our versus us versus them, different version.
17:25We have a stat callout right here as well. Then we have a UGC story again, which is like an Instagram post inspired ad style.
17:34And lastly, we have this insider whatever article about pink. So, yeah, think it was a pretty cool showcase how you can use the ad generator to generate ads at scale for your product with on brand visuals, and that was the ad generator. All you need is one product image, and from there, you've got 40 tested ad formats to choose from, and Cloud Code will then read your brand DNA and will fill out every single one automatically.
17:56Before you then generate anything, you get the full campaign brief, every word going into your ads right in front of you. You can control every element, change what you want, and leave what's working as they go, and you get brand ready campaign advertisements. If you enjoyed this video and want to run the system yourself, all the skill files from this video are inside Ping Society along with the full Cloth Code creative ecosystem.
18:14You get step by step guides for every single skill, a full setup walkthrough, and access to live calls in the community where we keep you ahead of the creative AI space and show you how to build your own AI creative studio. Everything is in the first link below, and I'll see you guys in the next one. Cheers.
The Hook
The bait, then the rug-pull.
One product image. Forty tested ad formats. No designer. That is the promise of this 18-minute masterclass, in which Mr. Pynk screen-shares a Claude Code pipeline that auto-scrapes a brand site, locks its identity into a markdown file, and fills every selected ad template with brand-specific copy and visuals before a single image renders.
Named ideas worth stealing.
00:38model
Brand DNA Builder
A one-time setup skill that web-scrapes a brand site or runs an interview for offline brands, saves identity, tone, photography style, and product images into a single markdown file all downstream skills read from.
Steal forAny AI workflow that needs brand-consistent output -- lock identity once, reference everywhere.
08:18concept
Campaign Brief Checkpoint
Before generating any image, the ad generator outputs the full planned copy and visual elements for each template so the user can review, edit in natural language, and approve before rendering fires.
Steal forAny generative AI pipeline where quality control needs to happen before the expensive or irreversible step.
07:07list
40 Ad Template Library
- Hero shot
- Offer promotion
- Testimonial
- Feature benefits point out
- Us vs them
- Lifestyle action colorway shot
- Before and after UGC
- Press editorial
- Verified review card
- Highlight testimonial
- Flavor story
- Stat callout
- UGC story
A curated set of 40 battle-tested ad format templates that define layout and structure; Claude fills in brand-specific copy and visuals from the DNA file.
Steal forStructuring any content generation system -- format-first, then fill.
How they asked for the click.
VERBAL ASK
17:45product
“If you enjoyed this video and want to run the system yourself, all the skill files from this video are inside PYNK Society along with the full Claude Code creative ecosystem.”
Soft sell positioned as access to the tools shown. CTA repeated twice -- once mid-video at 3:57 and again at the end.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Visual structure at a glance.
