24:03Sabrina Ramonov 🍄 · Tutorial
Learn 80% of Claude + Canva in 24 Minutes
A step-by-step connector walkthrough that turns a plain-English chat into finished posters, carousels, and infographics — no drag-and-drop required.
June 3rdThe argument in one line.
Connecting Claude Cowork to a social publishing API via MCP turns the model into a persistent AI marketing team that drafts, grades, and cross-posts with a single natural-language command, collapsing the gap between content creation and distribution.
Read if. Skip if.
READ IF YOU ARE…
- A solo creator or small business owner posting to 3+ platforms who spends significant time on manual copy-paste scheduling.
- Someone already using Claude Code or Claude Cowork who wants to see it applied end-to-end to social media.
- A builder evaluating AI-native publishing tools who wants to understand how the Blotato + Claude MCP integration is architected.
- A content creator with existing photos, videos, and screenshots sitting unused who wants a system to turn that backlog into posts.
SKIP IF…
- You need platform-native analytics or ad campaign management — this covers publishing and scheduling only.
- You want deep content strategy nuance; the video prioritizes breadth of the tool demo over depth on any individual tactic.
- You expect a prompt engineering tutorial; the skills are pre-built and the prompts throughout are plain natural language.
The full version, fast.
The video shows that Claude Cowork paired with the right MCP connector and a small skill library can replace the manual loop of drafting, reviewing, and scheduling social posts. Five Claude marketing skills chain automatically: content-coach orchestrates the others, post-writer drafts, post-grader scores against a virality rubric and catches weak hooks before publishing, and post-scheduler handles timing across platforms. Cross-posting with media transformation, photo editing with caption overlay, AI carousel generation via Nano Banana 2, and bulk calendar updates all execute through natural-language commands in the same session. Setup is one-time; ongoing operation is mostly approving content rather than creating it from scratch.
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00:00 – 00:47
01 · Introduction
Promise stated: run an AI marketing team solo, no big budget. Lists 9 use cases that structure the tutorial.
00:47 – 01:07
02 · Creating Your Claude Cowork Project
Create a new Claude Cowork project from scratch, named cowork-blotato, located in dev directory.
01:07 – 02:03
03 · Connecting Blotato and Social Accounts
Blotato tour: 10 social accounts, $29/mo vs Buffer $83/mo. Generate API key for authentication.
02:03 – 02:56
04 · Adding the Blotato Connector
Add custom MCP connector via Cowork Customize > Connectors. Remote URL: mcp.blotato.com/mcp. One-click OAuth. Verify by asking what social accounts are connected.
02:56 – 06:41
05 · Importing the 5 Claude Marketing Skills
Install each skill from blotato.com/claude-skills by pasting SKILL.md content into Cowork skill instructions: content-coach, brand-brief, post-writer, post-grader, post-scheduler.
06:41 – 07:58
06 · Writing a Post From Your Screenshots
Prompt: analyze screenshots in Downloads and write a tweet. Claude reads 6 analytics screenshots, asks for angle, drafts. Initial grade: 6.3/10.
07:58 – 09:22
07 · Grading the Post for Virality
Explicit /post-grader trigger. Rubric: hook strength, currency, specificity, silver-lining, tone-liveness, rules audit. Three top fixes. Revised draft scores 8.7/10. Published to X with best screenshot.
09:22 – 11:30
08 · Cross-Posting to Multiple Platforms
One command cross-posts tweet to Facebook and LinkedIn. Live posts verified. Crosspost skill supports 7 platforms with media transformation.
11:30 – 16:00
09 · Editing a Photo for an Instagram Story
Claude adds TikTok-style caption overlay to hiking selfie respecting safe zones. Preview in Cowork artifact panel. Posts as IG story. Side-by-side with Claude Code output — nearly identical.
16:00 – 19:51
10 · Creating AI Carousels With Nano Banana 2
Blotato carousel template uses Nano Banana 2 to generate 6 slides (~5 min). Preview in Cowork. Post to Instagram. Canva integration works same way.
19:51 – 22:36
11 · Managing Your Content Calendar
List 46 upcoming scheduled posts. Delete Saturday posts. Reschedule 1PM to 12:30PM MST. Bulk-update all TikTok/IG captions with promo code. Show calendar beta view.
22:36 – 24:09
12 · Recap
Reviews all 9 use cases. Reiterates system closes the loop from idea to published post inside one Claude session. Subscribe CTA.
Lines worth screenshotting.
- The content-coach skill is the only one a beginner needs to know on day one — it calls brand-brief, post-writer, and post-grader automatically behind the scenes.
- The post grader runs silently in the background even when not explicitly triggered, but calling /post-grader surfaces exact rubric scores and the top three fixes by impact.
- A hook that scores 6.3/10 can reach 8.7/10 by applying three specific changes: open with confession plus contrarian claim, inject one personal data point, close with a metaphor that does not sting.
- Connecting Claude to a publishing API via MCP changes the output from a text draft to a published post — the same prompt that used to stop at copy now ends with a live URL.
- Cross-posting with media transformation (video to text post, video to carousel) is a single natural-language command; platform-specific formatting happens inside the skill.
- Scheduling via next free slot means you never manually pick a time — Blotato reads your weekly schedule and slots each post automatically.
- Bulk-updating captions across 30+ scheduled posts takes seconds through Claude with calendar access; manually it would take an hour of clicking.
- Claude Cowork artifact previews let you verify an edited image inline without opening an external editor, removing friction when posting directly to Instagram.
- Nano Banana 2 carousel generation takes about 5 minutes per batch; slides land in Blotato ready to post with no individual image download required.
- Running the same workflow in Claude Code vs Claude Cowork produces nearly identical output; the main Cowork advantage is in-session visual previews.
- Completion rate matters more than number of slides — 5-slide carousels often outperform 10-slide carousels because the algorithm penalizes swipe-abandonment.
- Blotato at $29/mo connects up to 5 Instagram accounts and 3 TikTok accounts; Buffer charges $83/mo for a comparable 20-account tier.
One session, every platform, zero manual posting steps.
WHAT TO LEARN
The gap between drafting content and publishing it across platforms collapses when Claude holds the publishing credentials and the grading rubric in the same context window.
- Giving Claude a virality rubric as a skill rather than a one-off prompt means every post gets scored against the same standard before it ships, turning quality control from a manual review into an automatic step.
- The content-coach skill functions as an orchestrator: you only need one entry point, and the system calls the right specialist skill (writer, grader, scheduler) automatically based on what you ask.
- Pointing Claude at a folder of existing photos, videos, and screenshots produces usable posts from assets you already have, which is the fastest path to consistent output without generating content from scratch.
- Cross-posting with media transformation (video to text post, video to carousel) is a single natural-language command; the platform-specific formatting happens inside the skill, not by the user.
- Scheduling via next free slot means you never have to manually pick a time — the system reads your weekly schedule and places each post in the next open slot automatically.
- Bulk-updating scheduled posts (adding a promo code to all captions for the next week) takes seconds through Claude with calendar access versus an hour of clicking individually.
- The post grader rubric can be customized per platform — a quality checklist for TikTok captions differs from one for LinkedIn posts, and separate rulesets produce platform-native formatting.
- Visual previews inside Claude Cowork artifact panel remove the friction of opening an external editor to verify image edits, which matters when the output is being posted directly to Instagram stories.
Terms worth knowing.
- Claude Cowork
- Anthropic's project-based desktop application for Claude that supports persistent context, custom skills, and MCP connectors — distinct from the Claude.ai web interface or the Claude Code terminal.
- MCP connector
- A Model Context Protocol endpoint that gives Claude access to an external tool or service (such as a publishing API), allowing it to take real actions rather than just return text.
- Blotato
- An AI-native social publishing SaaS ($29/mo) that exposes an MCP endpoint so Claude can publish, schedule, and manage content across connected social accounts without leaving the Claude session.
- Post grader
- A Claude skill that scores a social post 0-10 against a virality rubric covering hook strength, specificity, silver-lining angle, and platform rules, then lists the top three fixes ranked by impact.
- Content coach
- The orchestrator skill in the Blotato skill pack that guides users from zero to a scheduled post by calling brand-brief, post-writer, post-grader, and post-scheduler in the right order.
- Nano Banana 2
- An AI image generation model integrated into Blotato that produces carousel slides server-side; users need no separate account or API key.
- Next free slot
- A Blotato scheduling mode that reads the user's pre-configured weekly posting schedule and places each new post in the next available time slot without requiring manual date-time input.
- Brand brief
- A one-time setup skill that captures the creator's business, audience, offer, writing style, and content preferences so every subsequent post is generated in the correct voice.
Things they pointed at.
16:00toolNano Banana 2
Lines you could clip.
06:35
“You only need to know one skill on day one: content-coach. It calls the others behind the scenes.”
10:57
“I was wrong about Facebook, embarrassingly wrong. 12 million views in 28 days. It beat TikTok, YouTube, and Instagram as my number one platform. Stop fighting for TikTok scraps.”
12:27
“That was one of the biggest unlocks for me, realizing I don't have to make brand new content all the time. I can cross post old videos, convert a video into a carousel, convert a video into a tweet thread.”
22:10
“The time savings really come from saving ten minutes here, saving thirty minutes here, saving an hour here. It all adds up.”
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
00:00In this video, I'm gonna show you how to use Claude CoWork as your AI marketing team without spending a lot of money, without hiring a big team yourself. And everything you see in this tutorial has been optimized for real results on social media. My name is Sabrina Romanov.
00:13I I get over 30,000,000 organic monthly views on social media solo, and now I teach millions of people AI for free. In this tutorial, we're gonna walk through everything, how to set up co work with the tools you need, how to import Claude marketing skills that have been prebuilt for virality, and then how to use all of these things, especially with existing photos and videos.
00:34Although, I'll also show you real quick how to generate AI graphics and videos and how to manage your entire content calendar within Claude Cowork. Hit like, hit subscribe, and hit the notification bell so you don't miss my next training. So how Claude Cowork works is, like, you work in a project, and I'm going to create a new project.
00:52Just start from scratch. And I'm gonna locate it over here in my dev directory. Let's call the project Claude Cowork.
01:00So here's our new project. You can see on the right hand side on your computer, Cowork dash Potato is empty because it doesn't have anything yet. Okay.
01:07And then the main tool we're going to use for this tutorial is called Lotato. This is an app I built. It's where I publish all of my social contents.
01:15It really combines a lot of tools in one, and it's built to be native for AI agents. So you can use it easily within Cloud Code. Sign up here and then head over to settings in the bottom left corner.
01:25This is where you can connect all of your social media accounts. You can connect five Instagram accounts, three TikTok accounts, for example. And for comparison, if you wanted to do this in buffer, it would cost you $83 per month to connect 20 social accounts, whereas it's only $29 per month in Blotato.
01:40Once you've connected your social accounts, head over to API and click generate API key. K?
01:46This is what's going to authenticate Blotato with your Claude cohort. And then in general, these are instructions. So if this video is confusing, you can refer to these instructions to set up, uh, Blotato with cloud.ai website, to set it up with coworker desktop, or if you're using Cloud Code terminal, you can do that as well.
02:04Let's go back to co work. On the left sidebar, click customize, click connectors, and you can think of a connector as a tool that you use.
02:12Look at all my connectors, Airtable, Gmail, Slack. This allows Claude to use these apps just like a human would, just like a mini employee would. Okay.
02:22So once you're in this page, click the plus button, click add custom connector. Let's call it Blotato. The remote URL will just be mcp.blotato.com/mcpmcp.blotato.com/mcp.
02:34Click add. And then you should see a button here that says connect. This will just be one click.
02:39It'll authenticate your Blotato accounts, and then you should see it connected here. So let's go back here to our project, co work dash Blotato, and let's ask what social media accounts do I have.
02:49So I have 10 social accounts connected to Potato. And that's just to check that everything is working appropriately. Okay.
02:56So we are now done with the setup step. Now the next step is really the only tedious one that requires some manual steps. Just to make it less confusing and very clear what's going on, we're going to just import each skill one at a time.
03:09This is a pack of Claude marketing skills. If you're brand new to content creation, I highly recommend starting with these skills. You don't really wanna start with a repository of 100 content skills because, like, you don't know how to use all those skills.
03:23They were really built for someone else or in many cases just AI slop. Um, this has been designed for results, meaning, like, this is taking everything I know and condensing it in just a few core skills that you need to get started and start getting results on social media. So this content coach acts as kind of an orchestrator, so you can tell it anything you want.
03:43It'll walk you through the process of ideation, kind of brainstorming different angles, writing drafts, etcetera. The brand brief will walk you through setting up your brand voice.
03:52So what's your business? What are your offers and services? How do you like to speak on social media?
03:58How do you like to write? What are the most common captions you use, etcetera? This is a one time set up.
04:03The post writer is what actually writes scripts and captions for social media. The post grader is what grades the post for virality. It gives Claude a feedback loop, a grading rubric.
04:15And then the last step is the post scheduler, and this handles scheduling to different social media platforms. This list is like how to install it. Okay.
04:23Um, they're honestly easiest in Claude code. Go to customize here. On the left sidebar, click skills.
04:29We have some built in skills here, and then these personal skills are the ones we're going to import. So now what we're gonna do is add new skills. So click the plus button here, click create skill.
04:40You can either upload a skill or write skill instructions. We're just gonna write skill instructions so there's just no room for error. All we have to do is go to this website and then click each one of these skills.
04:52K? Content coach. Here's the skill m d file.
04:55On the top right corner, hover over this and just click copy. Then go back to Cloud Code and paste it here in instructions. I'm gonna call it the same thing, so content coach.
05:04And then this description tells Claude, like, when should you use this skill. Okay? So we're gonna use the name.
05:10We're just gonna grab the description from here. So now here's our content coach skill. Okay.
05:15And then we're gonna do this for each of the skills. I highly recommend just browsing through what each skill actually does. Copy this name again and then do that again for the other we did that for brand brief, let's do it now for post writer.
05:27So I'm just gonna call this post writer. So now that's three, post grader. So let's create another skill, write skill instruction.
05:34Boom. This is the grader. The post grader is honestly my favorite, customize it.
05:39And then we have one more left. This one's cool because it has a quality gate before scheduling. So before you publish any post, you can have Claude check to make sure all of your rules are satisfied.
05:51So this is a very simple list that you can build upon. My actual quality gates are quite long now, and they're different. So like my quality checklist for a newsletter is slightly different from my quality checklist for a TikTok video versus a LinkedIn post.
06:07So go ahead and click copy. So write skill instruction, paste it here, and then we're gonna call this post scheduler and then the description. So now we have all five skills here, and now let's head back to the chats.
06:19Let's just check if they're here. So type slash, and you'll be able to see what skills are available. Now to use skills within Cloud Cowork, obviously you can type the slash message.
06:29However, these skills, the description for each one is designed so that Cloud Cowork knows to use the skill when it's appropriate. So you don't actually have to memorize anything about how to use it. Okay.
06:40So now let's let's let's go use it. So our use case is the writer and grader. Okay.
06:44So the very first thing we're going to do is analyze a bunch of screenshots in my downloads folder and write a tweet. And what I wanna do is I just want Claude to, like, analyze all of these screenshots and write a post. Okay.
06:56So I'm going to say analyze my screenshot and downloads and write a tweet. I am going to switch this permission to ask without asking. Okay?
07:04So let me add a folder. So let me add the downloads folder. So oh, okay.
07:09So now we have we should have two folders added. So so now I gave it access to my downloads folder. Right?
07:16And now it is analyzing all the screenshots in there. It sees six social analytics screenshots and it's asking me the angle for this tweet. So it's actually reading all of these screenshots, and the reason why I decided to show this use case is because I know a lot of people have photos and videos lying around, and like all of that can be used as content.
07:35You can just, like, drop them into a folder, grab the latest photos and screenshots from this folder, and write content about them. Okay. So here's the tweet draft.
07:44So it analyzed all of this. Okay. Tweet draft.
07:47My most viewed platform last month wasn't TikTok, was blah blah blah. It was Facebook, blah blah blah.
07:52It's going to attach the screenshots, and then it critiqued my own draft, the things you should know before this post. Now if you want to explicitly trigger the post grader, right, type slash post grader.
08:04You can see it here. Okay? And then press enter.
08:07This will explicitly trigger it, but Claude should always use it in the background in the process of writing posts anyway. But it's cool to explicitly trigger it because you can see like the exact thought process step by step. Now the post grader actually graded this only 6.3 out of 10.
08:23Okay? Here are the and I kind of have to agree. Like, this isn't that amazing of a hook.
08:29Right? So and then it also audited the post for my different rules, like no em dashes, I want all numbers as digits, no filler words, etcetera, and then it suggested the top three fixes based on impact. And then it's going to fix everything and regrade it.
08:44Okay? I'm just gonna say yes. And then we're going to post this to social media with one of the receipt screenshots attached.
08:51So here's the final draft and this regrade score. I was wrong about Facebook, embarrassingly wrong. 12,000,000 views in twenty eight days.
08:58It beat TikTok, YouTube, and Instagram as my number one platform. Stop fighting for TikTok scraps. So I like this draft.
09:04So, yes, let's schedule it to Twitter with the best screenshot. So now we went back to CloudKorick and it says it published the tweet.
09:13This is one of the nice things in CloudKorick. You can just like click this nice little link here and open it. Cool.
09:18And here's our tweet. I was wrong about Facebook, embarrassingly wrong. Boom.
09:22Now the next step we're going to do is really, really easy. We're going to cross post it to multiple platforms. Really happy with this post.
09:29Now we wanna cross post it to Facebook and LinkedIn. And so this is what is super awesome. It makes cross posting automatically really, really easy across.
09:38For advanced co workers, you can even set up schedules to do this. Right? So it's like you don't have to do this manually every time.
09:45You can create a skill. Personally, I have a crosspost skill in Cloud Code, and it knows on this crosspost skill, it's going to post to, like, seven platforms, the same post. And it can even transform media.
09:57So if I have a TikTok video, it's actually gonna transform it into a nicely formatted text post for Substack, a nicely formatted text post for LinkedIn before posting it out instead of posting the video.
10:09You can even have it convert your video into a carousel. Or let's say you have a podcast or a vlog. Right?
10:15You can take that, repurpose it into content, and then cross post it to other platforms. There's, like, so many different things you can do. Okay.
10:21So we already viewed it on x. Let's go view it on Facebook and LinkedIn as well. Okay.
10:26So here is the Facebook post again. I was wrong about Facebook, embarrassingly wrong, posted just now. And here it is on LinkedIn.
10:33Boom. I was wrong about Facebook, embarrassingly wrong. So really, really easy to automate cross posting, and as I said, there's many things you can do if you are already a content creator, repurposing your existing contents.
10:45That was one of the biggest unlocks for me, realizing I don't have to make brand new contents all the time. I can cross post old videos, I can convert a video into a carousel, I can convert a video into a tweet thread.
10:59I can convert a video into a newsletter for Substack. Like, there are many different ways you can repurpose and cross post across platforms, which help reduce burnout.
11:08Right? Because it it takes time to create original, fresh content.
11:13That is the most time consuming thing. That's your special sauce, though, as a creator. So you want to maximize the amount of time you can dedicate to creating high quality original content and reduce the amount of time it takes to do everything else, like repurposing it, cross posting it, scheduling it to platforms.
11:30Okay. Now the next use case I'm gonna be talking about that I hope will work, I have no idea, I haven't tested this, and Claude Coark editing an existing photo and then posting it as an Instagram story. So I know it'll work posting as an Instagram story.
11:42That's the blotato thing. Let's go to my downloads folder again. So the reason I chose this use case, I'm going to take this selfie photo that I took a few weeks ago hiking, and it's cool.
11:52Like, I I I would post this as an Instagram story or even on LinkedIn, but like, I'd wanna put some kind of text here to drive people to my offer. Like a lot of business owners use Instagram stories for that purpose because Instagram stories are your most dedicated audience. Um, so what I personally like to do, and what many business owners like to do, is take, you know, like, cool photos of your lifestyle, like, not you, like, pitching hard, but just, like, kind of like a cool sneak peek of what you're doing in your life, And then they'll add something like DM me this if you want this special offer.
12:23So what we're gonna try to do is add some text on top here, like right above here, and then post it as an Instagram story. Here's the prompts we're going to use. Add a TikTok style caption to the top of my selfie in the downloads folder, respecting social media safe zones for short form vertical content.
12:40This is important so your text is in a good spot, not too high up, not too close to the edge. The caption should take up two lines of text. DM me this, get 50% off this.
12:50Obviously, can replace that for your own business. Let's go ahead and type this in Claude Kowork and cross our fingers, hope it works. Haven't tested this.
12:57Let's see. Okay. So let's see what Claude Kowork is actually doing.
13:00So it's running a command. It's reading selfie. And again, for those of you who have, like, stayed the whole time, just notice what I'm doing is the exact same thing in CoWork.
13:11Um, there's only really been minor differences between how we are doing all this in Cloud Code versus Cloud CoWork. And it's pretty cool because it's like mostly everything you can do in Cloud Code, you can also do in Cloud CoWork as well.
13:23So here's the prompt if anyone wants to, like, follow along and try as well. Just take a screenshot of this prompt and then drop it into CoWork. Caption layered onto the original selfie, safe zone, respect, style choices.
13:35Click this link to view the selfie. Okay. I'm gonna just gonna pause here real quick because one of the nicest things about Claude CoWork is the visual previews and artifacts as well.
13:46This is one of the weaknesses of Claude Code compared to Claude CoWork. Right? Like I just clicked on this link and it opened it in this really nice preview on the right side.
13:55If you were to do this in Claude Code, it would like you would have to have an editor open and then it would open it, but it's just it's like pretty and smooth and streamlined as CoWork. So this is one of the things, like visual previews, uh, where Claude CoWork is superior to Cloud Code in my opinion. Um, okay.
14:11So now we have the selfie, but now with the text on top, which is exactly what I wanted. So I'll say looks great. Now post on my IG story.
14:19Cowork is going to take this selfie that it edited and post it on Instagram as my story. This is just a tiny, tiny snippet of what it can do. Imagine that you have a client with hundreds of photos lying around of their business, of their office or shop, uh, or their products.
14:38Right? Like, you can just take this Google Drive, this dump of photos and assets, and have Claude Code put different promos, different captions on each one and automate an Instagram story every single day or automate an Instagram post every single day or automate a LinkedIn post post every single day.
14:56Um, this is the reason why I wanted to showcase these tutorials, specifically accessing local photos and videos, because a lot of people have hundreds, if not thousands, of photos and videos lying around that they could be using as content.
15:10They just don't realize it. Like, this selfie, you would think has nothing to do with AI, but it doesn't matter because an Instagram story is like a sneak peek into my real life. So the people who watch my Instagram stories like this kind of stuff.
15:24Okay. So now Claude Cowork, uh, published my Instagram story. Let's go check it out.
15:28Okay. Boom. And here's my story published thirty six seconds ago.
15:31Let's compare it because the previous story was published with Claude Code.
15:36So let's just compare side by side what it looks like. Here's the Claude Code version. This has already been seen by thousands of people.
15:42Like, literally, basically the same. And that's what I'm trying to get across. Like, pretty much everything you could do in Cloud Code, you can also do in Cloud Core.
15:50There are notable exceptions to this, such as, um, Remotion, things that take like there's a whole other tutorial on Remotion, but it doesn't currently work in CloudCore. Now we wrapped up this use case where we edited an existing photo and posted it as an Instagram story. But what if you want to create your own AI images, infographics, videos, etcetera?
16:10You can do this also within Plotato. So let's go to Plotato real quick. On the left sidebar, click videos, click create new video, and you will see all of these visual templates that are already prebuilt.
16:21So, like, I personally like to use this whiteboard infographic for LinkedIn. I think it's great. I like to use this fun manga infographic for announcing my livestream sometimes.
16:30And then I also like to use this Instagram carousel slideshow for my faceless Instagram accounts. And this is the one we're going to use today, Instagram carousel slideshow. Slideshow.
16:38Okay. So here's the prompt. Use Bloatato Instagram carousel slideshow template to make a carousel on the same topic.
16:45This is in quotes because this is the name of the template. Now you don't actually have to specify a name. If you just say use Bloatato to make a carousel, it's gonna try to find a carousel that best matches your content.
16:56Okay? But if you wanna use a specific template, then you should just put the name of the template. Right?
17:01So here's the template, Instagram carousel slideshow. If you wanted constellation infographic, you would type okay.
17:07So let's go ahead and do this. Now this one is going to take about five minutes because it's actually using Nano Banana two to generate the slide for each carousel. And what's really cool is once you generate it, it's ready to go, ready to post.
17:21You can post this as a carousel on Instagram, as a slideshow on TikTok, as a carousel on LinkedIn, as a carousel on Pinterest, as a carousel on Facebook, etcetera.
17:30Like, you don't have to download the images individually and then post them on your social media app. Like, all of this time saving adds up, guys. Like, you can make so much content and ensure high quality.
17:42Like I said at the beginning, I check every single piece of content before it goes out, and I'm still just doing all of this solo. Tip of the iceberg here in terms of use cases. There's so many other things you could do with Claude Code and Claude Cowork.
17:56You can always preview the status. So if you go to Blotato videos, and then this draft here created two minutes ago, this is the one it's currently working on.
18:04So it's currently generating the script. Again, this takes a while because, like, AI is planning each slide of your carousel with a hook, the key points, the CTA, and then it's gonna use Nano Banana to generate each slide. Um, and, again, the nice thing about CoWork is that you can preview the slides.
18:18Right? Like, in Cloud Code, you couldn't. So you would kind of have to vibe code your own visual preview thing.
18:25Right? But Cloud Code Work makes this super, super nice and easy. So here's the first preview.
18:30I was wrong about Facebook. Boom. Second slide, third slide, fourth slide, fifth slide, and sixth slide.
18:36Okay. Great. So let's say these all look good.
18:38Great. Um, now post on Instagram. Now we're gonna post this carousel on Instagram.
18:43Uh, the cool thing with carousels is you can also do all of this with Canva, which I just released a YouTube tutorial on. Like, if you have Canva designs ready to go, if you have a Canva brand kit ready to go, you can do all of this same stuff within Claude. You just tell Claude, hey, use Canva to create this carousel and then post it to social media.
19:01So it's just just really versatile what you can do within Claude or or your whatever your AI agent is. If you use antigravity, if you use codex, like, it it can do all of these things.
19:11You just connect it the same way. Okay. So now it posted my carousel to Instagram.
19:15Let's click here, view on Instagram. And boom. Here's my carousel posted one minute ago.
19:21So just to recap, we just covered creating AI graphics and visuals. You can also create videos in Blotato. So if you go to videos, create new videos, this is one of the templates for video generation, for example, AI video with AI voice.
19:34If you have existing videos and you just want to edit them, like add a title, add some subcaptions, remove silence, you can combine clips and apply basic edits.
19:44This is another template. So very versatile what you can do, and you can post the carousels and slideshows directly to social media. Now the last thing I'll show you is how to manage your entire content calendar within Cloud Cowork.
19:55So there are many things you could do. First, I'm going to say list my upcoming scheduled posts. Now, with Blotato and Cloud Cowork, there are three ways to schedule posts.
20:03So what I've been showing you is publishing posts right now. You can also schedule posts later at a specific date and time.
20:11If you want let's say you have a post, you wanna schedule it specifically Tuesday, 2PM mountain time. You can tell Cloud to do that, or you can use next free slot. Now, myself included and most Blotato users use next free slot.
20:24So what does that mean? Let's go to Blotato, go to your calendar, go to weekly schedule, and basically you can set up your slots for all of your social media accounts and the exact times.
20:34Okay. So these are the three different ways that you can manage your calendar within Claude. And remember, I asked Claude to list my upcoming scheduled posts.
20:42It found 46 scheduled posts all between now and Sunday. Okay. And then here's my schedule.
20:47You can also do things like delete my scheduled posts. Let's say I just wanted to delete all my scheduled posts for Saturday.
20:54I was just testing them out. You can just say delete scheduled posts for Saturday. You can also reschedule a post.
21:00So let's reschedule the Saturday 1PM posts to 12:30PM mountain time.
21:08And then you can also update posts. Let's say you have a new promo and you want to add it to your video description. You could say update all my TikTok IG posts scheduled.
21:18So the first line in video description is like use promo code Memorial Day Memorial to get 40% off. So yeah.
21:28So you can reschedule posts, see what posts you have coming up. You can update posts in bulk. Okay?
21:33So, like, let's say you wanna add this promo code to all of your posts next week. You can just tell Claude to do that. Right?
21:40This saves you so much time. Like, if I if I had to do this manually, let's say, oh, I have a new promo code. Shoot.
21:46I have to update the video descriptions for my 30 posts scheduled in the next two days. You know, I'd have to go in there, click each one, add this thing to the top of the caption for each video, reschedule them. Like, it's a whole process, right?
21:59And so the time savings really come from, like, saving ten minutes here, saving thirty minutes here, saving an hour here. It all adds up. This is how I'm able to, like, scale content creation without hiring a big team, without paying a lot of money.
22:12And Claudie's even telling me this is worse engagement than 1PM. But anyway, I did it anyway. And then you can see your entire calendar.
22:20So you can see your entire calendar coming up here in calendar beta. Okay? Batch content per week, so I would not have content next week yet because I sit down tomorrow and make content for the next week.
22:33Um, and but you can also see all of your upcoming posts here. So just to recap what we covered, we set up Claude CoWork with Bloatato that will serve as your AI marketing team. We set up these free Claude marketing skills that are already prebuilt and optimized for Morality.
22:47And then I showed you how to use Claude CoWork to analyze a directory or folder of screenshots and images, wrote a post based on analyzing those images, and then it applied the viral post grader to improve the post. Okay. Then I showed you how to take this post and actually post it to social media.
23:05We started with Twitter, and then we automated cross posting to multiple platforms. We took the same post and then published it to LinkedIn and Facebook as well. I also showed you how to take a photo, for example, a selfie, and have Claude Cowork edit the photo.
23:19Like, it actually added on top of the photo, DM me this if you want to get this, and then I posted it as an Instagram story. This is one of the most requested use cases by business owners because, like, people engage with Instagram stories. Um, and then I showed you how to use Bottato to create an Instagram carousel with Nano Banana two.
23:37Notice you didn't have to set up, like, any other separate Gemini or nano banana two accounts. It's all included in Glotato. So you can literally just tell Claude, like, go make this this carousel or go make this infographic and then publish it to social media.
23:50I showed you how to post these carousels directly to social media. And last, we wrapped up with how to manage your entire content calendar within Claude Coark, including creating the post, rescheduling the post, deleting the post, and telling you what posts you have coming up. If you like this video, hit like, hit subscribe, and hit the notification bell so you don't miss my next training.
The Hook
The bait, then the rug-pull.
Thirty million organic monthly views, no team, no ad budget, no agency. The creator behind those numbers walks through every step of the Claude Cowork setup she actually uses — not a demo built for the video, but the live system connected to her real social accounts.
Named ideas worth stealing.
02:57list
The 5-Skill Stack
- content-coach (orchestrator)
- brand-brief (one-time voice setup)
- post-writer (drafts by platform)
- post-grader (virality rubric + fixes)
- post-scheduler (publish/schedule with quality gate)
Five Claude marketing skills from blotato.com/claude-skills that chain automatically. The content-coach calls the others — a beginner only needs to know one entry point.
Steal forAny AI agent workflow where you want one top-level orchestrator skill that delegates to specialists automatically.
08:03model
Post Grader Virality Rubric
- Hook strength (weight 4/10)
- Currency and specificity (concrete numbers)
- Silver-lining (counterintuitive angle)
- Tone-liveness (punchy, not LinkedIn-ese)
- Rules audit (no em dashes, numbers as digits, no filler, platform media rules)
Claude grades each post 0-10 across these dimensions, audits against user-defined rules, then suggests the top 3 fixes ranked by impact and re-grades the revised version.
Steal forAny content review workflow where you want a quantified scoring step with actionable fixes before publishing.
20:10list
Three Scheduling Modes
- Publish now
- Schedule at specific date/time
- Next free slot (reads weekly schedule from Blotato calendar)
Blotato and Claude Cowork support three ways to get a post onto the calendar. Next free slot is most common for high-volume creators.
Steal forAny publishing tool design where you want to reduce scheduling friction for high-volume creators.
How they asked for the click.
VERBAL ASK
22:36subscribe
“If you like this video, hit like, hit subscribe, and hit the notification bell so you don't miss my next training.”
Standard subscribe CTA repeated at open and close. Blotato is embedded throughout as the enabling tool rather than a separate hard pitch at the end — effective soft sell.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
