Modern Creator
Andy Frisella · YouTube

Why Winners Keep Winning

A 93-minute Q&A with Tim Grover on discipline as a perishable skill, the 24-hour celebration rule, and why awareness without action is its own form of torture.

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today
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Interview
sincere
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403 likes
Big Idea

The argument in one line.

Discipline is a perishable, trainable skill that every person already practices daily — the only question is whether they are building the strong version of themselves or the weak one.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • You know what you should be doing but consistently choose comfort instead, and you are starting to resent yourself for it.
  • You just hit a significant goal and feel oddly empty or directionless about what comes next.
  • You have made the same fresh-start promise to yourself — usually on a Monday — more than twice.
  • You want the framework Tim Grover used with elite athletes applied to your own daily decision-making.
  • You are early in a transformation and need an honest account of how long the internal fight actually lasts.
SKIP IF…
  • You are looking for tactical business or fitness frameworks — this episode is entirely philosophy and mindset.
  • You find profanity-heavy delivery distracting; every speaker uses it heavily throughout.
TL;DR

The full version, fast.

Discipline is not a personality trait — it is a muscle that atrophies without use, and the brain is designed to avoid building it. Both speakers argue that the problem is never lack of knowledge: every recipe for success is available, and people still cannot follow it. The mechanism they prescribe is simple: name the weak version of yourself, treat it as an enemy, and build a track record of obeying the stronger voice until it becomes identity. The 24-hour celebration rule, the concept of always having a next, and the warning that awareness without action creates a specific kind of lifelong suffering are the three most actionable frames from the conversation.

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Voices

Who's talking.

04:04guestTim Grover
01:00cohostDJ Johnson
Chapters

Where the time goes.

00:0003:00

01 · Cold open + show intro

Hook monologue about 99% of people never figuring out winning, followed by show format explanation and Memorial Day Murph discussion.

03:0008:00

02 · Tim Grover joins + Q1 setup

Tim Grover is introduced; DJ's 105-lb transformation is acknowledged; questions are framed.

08:0017:57

03 · Q1: How do you train yourself to stop running from hard things?

Andy's core discipline-as-muscle framework. Tim adds the inanimate object frame — you are losing to something with no power. Andy reframes discipline as a perishable skill requiring constant training and introduces 75 HARD as the mechanism.

17:5728:00

04 · Q1 continued: The weak voice, awareness, and urgency

Tim Grover on knowing why you became comfort-seeking. Andy on the compound math of Monday-to-Monday restart cycles. The urgency argument: at 24, the advantage is fewer obligations.

28:0037:00

05 · Q2: What keeps you motivated after big goals?

Andy: Never celebrate before the job is done. The finish line must always move. 24-hour celebration rule. Why winners at 80% are already targeting the next level.

37:0050:00

06 · Q2 continued: Purpose, recognition, and lifetime winning

Andy: Successful people self-destruct when they lose their next, not because of money. Tim: the nightmare — the vision that keeps you up — is the driver. Recognition only comes from a lifetime of winning, not a single win.

50:001:00:00

07 · Q2 continued: Wins are relative; building the discipline identity

Andy: What was a massive win at 25 may register as a loss now. The progression of the discipline muscle. DJ's transformation as a live example.

1:00:001:15:00

08 · Q3: Was there a moment you had to completely change your identity?

Andy: The pivot moment at 36 — 350 lbs, 9 figures, seeing what 46 and 56 would look like. Tim: you are losing the negotiations with yourself every day. The bitch voice vs boss voice framework. Give the weak voice a name.

1:15:001:27:00

09 · Identity change requires a track record, not a decision

Andy: The decision is fragile at first. Identity cements only after sustained action. The weak version gets its strength back faster than the strong one builds. Tim: the plane scale story — the moment that forced Andy's decision.

1:27:001:33:38

10 · Closing + bucket list stories

Andy: You cannot un-become aware. The minute the light turns on and you do not act, you begin a long miserable life. Closing riff on bucket lists and driving a tank to a gas station.

Atomic Insights

Lines worth screenshotting.

  • Discipline is a perishable skill — if you stop practicing it, you lose it, the same reason you shower every day.
  • The problem is never that the plan does not exist. The plan is always out there. The problem is the inability to follow it.
  • You are not losing to other people. You are losing to an inanimate object that has zero power over you — a pizza, a beer, a phone.
  • Not being disciplined is a discipline. You are consistent — just in the wrong things.
  • Championship-level people move the finish line before they reach it. At 80% of a goal, they have already set the next one.
  • Celebrate hard, not long. The 24-hour rule: acknowledge the win, then get back to work.
  • Successful people do not self-destruct because of money or fame — they self-destruct when they lose their next.
  • Identity does not change when you make the decision to change. It changes after you have built a track record of following through.
  • Give the weak version of yourself a name. When it talks, you know exactly who you are refusing to obey.
  • Once awareness turns on — once you can see what you are supposed to be — you cannot turn it off. Not acting on it begins a specific, slow misery.
  • The weak voice inside you gets full strength back from two or three bad days far faster than the strong voice builds from months of discipline.
  • Winning once does not create recognition. Recognition comes from winning so long and undeniably that people stop listing the wins and just say your name.
  • You have to be broken so many times that they cannot break you anymore — that is the actual path to being unbreakable.
  • Most people are built for achievement. They are just brainwashed into thinking it is not for them.
  • There is no finding yourself. You make a decision about who you are going to be, and you go build it.
Takeaway

Discipline is a skill you practice in one direction or the other.

WHAT TO LEARN

Every person is already disciplined — the question is whether that discipline is being invested in the strong version of themselves or the weak one, and the answer compounds daily.

01Cold open + show intro
    02Tim Grover joins + Q1 setup
      03Q1: How do you train yourself to stop running from hard things?
      • Discipline atrophies without practice — the same reason high-performers repeat their program annually rather than treating it as a one-time achievement.
      • The problem is never the plan. Every recipe for a better life is publicly available. The failure point is the inability to follow it, which is a trainable skill, not a character flaw.
      • Give the weak version of yourself a specific name. When it speaks, you know exactly whose voice you are refusing — and that specificity makes refusal easier.
      04Q1 continued: The weak voice, awareness, and urgency
      • The discomfort loop compounds: skipping a commitment creates shame, which creates more skipping, which creates a larger mountain, which creates the feeling that the mountain is unclimbable.
      • Awareness without action is its own punishment: once you can see the gap between who you are and who you could be, not closing it produces a persistent misery that does not resolve without forward movement.
      05Q2: What keeps you motivated after big goals?
      • The 24-hour celebration rule: acknowledge the win fully, then redirect. Extended celebration consumes the drive that produced the win in the first place.
      • Always have a next. The absence of a next goal — not money, not failure — is what causes high-achievers to self-destruct after major wins.
      06Q2 continued: Purpose, recognition, and lifetime winning
      • Winning once does not build recognition. Recognition accumulates from a lifetime of consistent winning until people stop counting wins and just associate your name with the outcome.
      07Q2 continued: Wins are relative
      • Wins are relative to where a person started. What registers as trivial to someone far along a path was a genuine battle at the starting point.
      08Q3: Was there a moment you had to completely change your identity?
      • The weak voice recovers its strength from two or three indulgent days far faster than the strong voice builds from months of discipline. The playing field is not even.
      09Identity change requires a track record, not a decision
      • Identity does not change at the moment of decision. It cements after a track record of decisions — meaning the early phase of any transformation is inherently fragile and must be protected.
      • Physical and mental transformation use the same mechanism — naming the weak voice, obeying the strong one, repeatedly — and neither one is ever fully finished.
      10Closing + bucket list stories
        Glossary

        Terms worth knowing.

        75 HARD
        A 75-day mental toughness program created by Andy Frisella requiring two outdoor workouts daily, a strict diet, reading, and no alcohol. Designed as a discipline-building system rather than a fitness program.
        LIVE HARD
        The multi-phase annual program that follows 75 HARD; designed to be repeated yearly as ongoing maintenance of the discipline skill set.
        The Murph
        A Memorial Day fitness challenge honoring Navy SEAL Lt. Michael Murphy: one-mile run, 100 pull-ups, 200 push-ups, 300 air squats, one-mile run — often done with a weighted vest.
        The bitch voice / boss voice
        Andy Frisella's framework for the two competing internal narratives everyone carries: the voice that negotiates toward comfort and the one that drives toward the harder right action.
        Q&AF
        Questions and Andy Frisella — the listener Q&A format segment of the Real AF podcast where submitted questions are answered live on air.
        Arete Syndicate
        Andy Frisella's paid community for high-performers; referenced in the episode description as a resource for listeners who want to go deeper.
        Resources

        Things they pointed at.

        04:04bookWinning by Tim Grover
        04:04bookRelentless by Tim Grover
        Quotables

        Lines you could clip.

        08:28
        Discipline is fucking everything. It will dictate your physique, your income, your spouse, your family — every single thing in your life.
        short declarative with a memorable list, no setup neededTikTok hook↗ Tweet quote
        19:57
        You are literally losing to something that has no fucking power. It's not even alive. It's not even a real thing. You're losing to yourself.
        counterintuitive reframe, lands hard in 10 secondsIG reel cold open↗ Tweet quote
        32:04
        Celebrate hard. Don't celebrate long. That's it.
        three-word framework, instantly quotablenewsletter pull-quote↗ Tweet quote
        21:01
        Not being disciplined is a discipline. You're just disciplined in the wrong things.
        paradox structure, works as a standalone pull-quotenewsletter pull-quote↗ Tweet quote
        1:24:30
        Once you become aware of what it is you're supposed to be and you do not pursue that, you are at the beginning of however many years you have left on this planet of living hell.
        visceral consequence statement, lands without contextTikTok hook↗ Tweet quote
        1:52:00
        You have to be broken so many times that they cannot break you anymore.
        tight paradox about resilience, standalone clipIG reel cold open↗ Tweet quote
        Topic Map

        Where the conversation goes.

        00:0008:00sparseShow intro + Memorial Day context
        08:0028:00denseDiscipline as a trainable, perishable skill
        28:001:00:00densePost-achievement motivation and the 24-hour rule
        1:00:001:33:38denseIdentity change, the weak voice, and becoming unbreakable
        The Script

        Word for word.

        00:00Ninety nine percent of people will never figure this out. They'll they'll go their whole lives, and they'll say, man, I wonder why that guy's got all these why is he so disciplined?
        00:11Why is he so good? How can this guy do this? How can that person do that?
        00:14I wish I had that. The reason they have that is because they made a conscious decision at some point in time to not let external circumstances dictate the outcome of their life,
        00:26and you have to make that decision. One thing that every individual that's done something extraordinary, I'm talking about from writing books to poetry to businesses to sport, they all had one thing in common.
        00:39At some point, they all wanted to quit, and they didn't.
        00:47What is up, guys? It's Andy Purcella, and you are listening to the show for the realists. Say goodbye to the lies, the fakeness, delusions of modern society, and welcome to mother reality.
        00:56Guys, today, we have q and a f. That's where you submit the questions, and we give you the answers.
        01:04how can they submit their questions? Yeah, guys. You can email your questions in to askAndy@AndyFurcella.com.
        01:09You can also click the link in the description below and submit them there, or just drop them in the comment section of the q and a f videos on the YouTube. Now the questions could be about anything, man, but typically,
        01:20we like to keep them around how to win. Alright? Personal development, how to build your business, how to kick ass.
        01:26Those are the things we like to talk about here on this show. If this is your first time listening, we have shows within the show. Alright?
        01:33Today, you're gonna hear Q and AF like we talked about. And then other times, you're gonna hear CTI. That's cruise the Internet.
        01:40That's where we put topics on the screen. We speculate on what's going on. We talk about it.
        01:44We talk about, uh, you know, how ridiculous some of this shit is, and then we, uh, we we talk about how we, the people, have to solve these problems going on in the world. Other times, we're gonna have real talk.
        01:55Real talk is just five to twenty minutes of me giving you some real talk. And then other times, we're gonna have what's called 75 hard versus. That's where somebody who's completed the 75 hard program comes on the show.
        02:06They talk about how they were before, how they are now, and how they use the 75 hard program to transform their lives. If you're unfamiliar with 75 hard, it is the initial phase of the live hard program, which is the world's most famous mental transformation program ever.
        02:22And you get it for free at episode two zero eight on the audio feed. Again, that's two zero eight on the audio feed only. It is not on YouTube.
        02:31You can also go to andyfercella.com, and there's a book called the book on mental toughness. And you can, uh, buy that book.
        02:38It is not free, and it will give you the entire LIVE HARD program plus a whole bunch of other information on mental toughness, why it's important, how to use it in your life. And one of the things we do different here in this show is that we don't run ads on the show.
        02:51Alright? We're the biggest show in the world that does not run ads. And the reason we don't run ads is because I don't wanna be told what I can and can't say by somebody who's paying me money.
        03:00So I can guarantee you that anything that I say here is of my own free will, which is more than I can say for most of the people out there.
        03:09So we ask very simply that you do us a solid.
        03:14If you like the show, if it makes you think, if it makes you laugh, it gives you new information, it helps you get better. Don't be a hoe.
        03:20Share the show. Alright. What's up, dude?
        03:23Good Morgan.
        03:24Yeah. What's going on? Good Morgan.
        03:28Yes.
        03:29Get some somebody Morgan's good. Yeah. Cool.
        03:31What's going on, bro? Nothing, dude. Yeah?
        03:33I'm, um, you 're looking a little beat over there. Dude, I'm exhausted. Yeah.
        03:37I'm not gonna lie. Yeah. Did the Murph today.
        03:40You did? Dude, I I was literally writing up a caption for my IG post. I that is something that I've avoided for six fucking years.
        03:47Yeah? And they got done today. Yeah.
        03:49You know? And Then now are you gonna do it again? Next year.
        03:53Oh. Yeah. Yeah.
        03:54It's once it's a once a year. I mean, listen, we're gonna prep for it. You know?
        03:56I'm gonna beat my my time, you know, set my my standard, and it will get beat next year. Well, speaking of the book on mental toughness, we have mister Tim Grover here with us who, uh, wrote the forward for the book. I couldn't think of anybody better to write it.
        04:08I got some good ones for for both of you. Oh, you got some good ones. Some really really good Get
        04:13ahead of yourself. Yeah. Now let's get back to
        04:16you Mhmm.
        04:17Looking like you just got your ass beat. Yeah. Yeah.
        04:20I did. Yeah? I did.
        04:22I I beat my own ass. Yeah. Yep.
        04:24It's better than beating your own meat. I
        04:26don't know about I mean, it's it's good though. He asked for that one. No, dude.
        04:29It's it feels good, though, man. You know? I'm sore.
        04:32It feels good. You're already sore? Bro, listen, I was sore when I had to run that second mile.
        04:37Like, I was already I'm like, alright. You know? But but, no, dude.
        04:40I'm I'm You wanna explain to the audience what actually you did that they don't What the Murph is? Yes. What the Murph is.
        04:46Yeah. It's a it's a Memorial Day challenge in honor of Michael Murray Murphy, lieutenant Michael Murphy.
        04:53You start off with a mile run, then it's a 100 pull ups, 200 push ups, and then 300 air squats, and then another one mile run. And you can do it weighted.
        05:06I think that's like what's recommended. I did a I think I used wheels, so I think it was like a 20 pound. Did you do it in that succession or did you do little rotations?
        05:15No. I did rotations. I broke it up.
        05:16So I did my mile first and then I did 20 rep rounds, basically, of five pull ups, 10 push ups, and then 15 air squats. Yeah.
        05:24I did 20 of those rounds. Now I know you didn't do clean pull ups. How'd you that?
        05:27Absolutely not. No. I mean, was assisted.
        05:29Scaled it out. Yeah. Just scaled it out.
        05:30You know? That's alright. But, you know I was just curious.
        05:32Yeah. It's your mark. Listen, dude.
        05:34That's like I mean, that's a goal. You know what saying? Bro.
        05:37I'm a fellow fat dude. I know what pull ups are all about. Yeah.
        05:40It's like when you're in grade school and they put you up on the pull up bar and you just hang there. That's right. That's right.
        05:44That's right. Like, that's what it's like. And then you're like, alright.
        05:47You kinda like, and then you get off. Yeah. No.
        05:49But but the standard has been set. And then your short is off and if I could see Yeah. Oh, yeah.
        05:53It's We've all been there, all three of us. Yeah. It's the worst, bro.
        05:56Yeah, man. No. It feels good though, man.
        05:59I'm, you know, got it down. The standard has been set. Good.
        06:01So Good. Feels good, though, man. Um, Yeah.
        06:04How are you doing? You good? Yeah.
        06:05I'm good, man. Yeah. You look good, man.
        06:07Just doing a thing. I like you with the glasses. Oh, do you?
        06:09Yeah. I do. Wow.
        06:11Like, the it's just it's giving something, man. It's it's giving. Just something.
        06:14I think that's what the the youngster states. You guys gotta be careful. You talk about beating meat, I come on lighting them with the glasses.
        06:19Where where are we going here? I'm getting ready to step out, man. Get
        06:23out to our stage. Hey, Tim. How are you doing, man?
        06:27are doing, Tim? What's new with you? I'm excellent.
        06:30know, I am excellent. I'm sitting here with individuals I truly admire.
        06:35You know, DJ, we've been on you Yeah. For a long time, and I come in here, and I just the results that you have the transformation has been exceptional, man. I know we pissed you off a lot of times, but you saw the result.
        06:49And until, like Andrew said, when you made the decision, that's when every that's when everything happened.
        06:55And we're we're both extremely proud of you, and just keep just keep going. Yeah.
        07:00What he's saying is don't get fucking Yeah. Yeah. That's right.
        07:03Just keep going because listen. That fat when you go home, that fur that fat person is waiting for you.
        07:09Oh, yeah. He's standing right outside the pocket. He's in there.
        07:13Sits in he's he's he sits in the car. They go to sleep every every every single every single day.
        07:20He's just waiting. They're just they're just they're just Waiting to whisper in your ear. Yeah.
        07:24Chinese buffet. That's right.
        07:26Sam, you know? Pizza. Tapping tapping you on her tapping you on her shoulder.
        07:32Yeah, man. Yeah. That goes for all of us.
        07:34Oh, bro. Listen. The only reason I know that is because he's still in there talking to me every day.
        07:38Oh, mine hasn't paid rent in so long, but he's been living there. Yeah.
        07:42Yeah, man. No, man. It's awesome.
        07:44It's a it's a great day to get better today. It is. Um, and in honor of having Tim on, I got some really, really good questions for, uh, for everybody here.
        07:51So let's make some people better, shall we? Let's do it. Guys, Andy, Tim, question number one.
        07:58Andy, I'm 24, and I honestly think comfort has become my biggest enemy.
        08:04Anytime life gets hard, I instantly look for distractions, like food or my phone or sleep, anything to avoid discomfort. I know discipline matters.
        08:15But how do you train yourself to stop running from hard things when your brain is wired to avoid them? Well, I don't know. How do you get muscles?
        08:26You lift heavy shit. Okay? Like, how do you how do you be able to run 20 miles?
        08:32You start trying to run. Alright? You gotta understand that your discipline is a skill set that has to be cultivated and trained in order for it to work.
        08:44So when you say, well, I know discipline is important.
        08:49No. Discipline is fucking everything. Mhmm.
        08:52It will decide whether or not you actually become what you wanna become or not.
        08:59It will dictate your physique. It will dictate your income. It will dictate your spouse.
        09:03It will dictate your family. It will dictate every single thing in your life.
        09:12The problem isn't that people don't know what to do. It's that they lack the ability to do it. It's the ability to adhere to a plan.
        09:18And you could get any recipe for anything out of a book and literally read it and make the best possible version of that if you follow the directions.
        09:30It's it's not that the plan is not out there. It's that you can't follow the fucking plan. Alright?
        09:35And that's what you have to understand. And instead of looking at discipline as if it's some sort of mystical force like all of us did at some point in our life, you have the opportunity as a very young person to figure out that this is a perishable skill set that needs to be trained on a regular basis.
        09:53So that would be my first thing to say to you is that you have to understand that you have to invest in this. You have to train it, and you have to train it by making the hard decisions that feel very hard for you right now over and over and over again.
        10:12And as you make those decisions and as you do the thing that is required instead of the thing that makes you more comfortable, you gain strength.
        10:22That muscle, that disciplined muscle begins to develop. It gets stronger. It gets bigger.
        10:28It gets more capable of making the right decisions. And that's going to require you with a very weak discipline muscle to do and make decisions around things that seem to be very hard.
        10:43But once you develop that muscle and once you develop that ability, the decisions that you're struggling with now become almost automatic down the road.
        10:52Alright? No different than when you first go into a gym and you start to lift some weights and those weights feel very heavy, You have to continue to lift those little weights and look stupid and feel stupid before you can get to the big weights.
        11:08And then once you get to the big weights, you go back to lift the little weights, and it's very easy. Mhmm. So these decisions that you're struggling with, while they seem very hard to you, they're only hard because you lack the skill set
        11:23of discipline that you haven't built yet. Yeah. Yeah.
        11:26And you you described this before too, you know, because I know we talked about this on CTI, but, like, I mean, these young kids now with social media, their phones, like, all of these things, they are inundated with it. Right? Like, it's a trillion dollar industry that's being pumped to them.
        11:41And you've described discipline before. It was like the pizza or the food is this, like, inanimate object
        11:48not having power over you. Yeah. Now can you dive into like, because maybe, like, this is Well, it's very simple.
        11:53Are you literally gonna give up your entire fucking life because something sits in front of you that has no no not a single thing in it has control over anything?
        12:04Yeah. And you're gonna look at that thing, whether it be alcohol or food or whatever it may be, and you're going to allow this inanimate object to fucking beat you, what is fucking weaker than that?
        12:19Yeah. That is the weakest shit. When you say it like that, that is the weakest fucking shit.
        12:26You are literally losing to something that it that has no fucking power. It's like, it's not even alive.
        12:33It's not even a real thing. You're losing to yourself, and that's what you have to understand.
        12:39DJ, read the first part of the question again. Uh, I'm 24, and I'm on and I honestly think comfort has become my biggest enemy. Okay.
        12:47Keep going.
        12:48Anytime life gets hard Alright. Stop right there. 24 and life is hard.
        12:56I mean Uncle Tim's here, baby. Yeah, bro. That's the that you know, I get that.
        13:03But, you know, you don't know what you don't know. Right? Like, you don't know that it keeps getting fucking hard.
        13:08That's what she's gonna say. I'm like,
        13:11dude, you can't even rent a car yet.
        13:16Yeah. I I and, Lily, look, you have to go this person has to go back to the way he was brought up.
        13:27And somewhere down the line, you'll know exactly why you are the way you are.
        13:34And on when you recognize that and you're willing to deal with that, this will this will start to change. Otherwise, you're gonna be sitting here. You're gonna be asking the same question at thirty, thirty five, forty, forty five.
        13:47You're just gonna keep doing the same thing over and over and over again. Alright? Deal with what made you this way.
        13:57Whether it was your upbringing, whether it's something that something that happened, or everything was just everything was just everything was just handed to you. You never had to work for anything.
        14:07You're addicted to you're you have an you have an addiction you don't wanna deal with. It starts and ends with you.
        14:14And then when you're gonna when when Andrew talks about the discipline stuff, everyone you have to master everyone tries to discipline themselves into multiple things. Discipline yourself in one thing, master it.
        14:27Then discipline yourself in the other thing, master it. You know, everybody wants to go from one thing to the other to the other to the other. And the other thing listen, dude.
        14:36You stop making fucking excuses. Alright? This is like, you know, I it's everybody.
        14:41Yeah. You know what? The brain is designed for comfort.
        14:43The brain is designed for relaxation. But everything you want and everything you look at on your phone all day, you say, man, how how are they doing? It's not a secret.
        14:53It's not a secret. He just gave you the he just gave you the solution in in five minutes. Literally, in five minutes.
        15:00And like he said, the recipe is out there. You're looking at you're looking yeah.
        15:06You know what?
        15:10Start the 75 hard. That's why we built the program. It's not a physical program.
        15:14Start the start the are you gonna fail? Absolutely, you're gonna fucking fail. Absolutely, you're gonna fail.
        15:20But you're gonna fail at something you actually put some fucking effort into it. Dude, the thing is with 75 hard is the you know, people are like, oh, I gotta get to day 50 and start to fuck over. Yeah.
        15:31That's how fucking life works, bro. Okay?
        15:34You don't fail and then get to take a fucking vacation and be who you used to be. If you really wanna fucking change it, like you really wanna change it, and at 24 years old, I dude, I would being exactly where you are right now, being exactly where I am right now. I don't have to know shit about you.
        15:52I would fucking trade places with you in one second because you are aware enough to understand that you lack the discipline. I was not until I was 36 years old.
        16:05Okay? That's twelve years that I fucked off from the time where you are to the time where I finally figured it out. You have an opportunity right now to figure this out to the point where you could develop this skill set which will allow you to execute in a way that nobody else your age is going to.
        16:26And by the way, it's not just your age. It's almost everybody. Everybody quits when it gets hard.
        16:32Everybody seeks comfort when it gets hard. Oh, I I deserve this. Everybody lies to themselves about what they've done to deserve these things.
        16:42Dude, it's all a lie. It's all bullshit. Do you really want it, or do you fucking not want it?
        16:47If you really want it, do the fucking program because that will help you understand and consistently invest in this skill set.
        16:57That's why 75 hard is not a one and done thing. Okay? It is a program.
        17:02The live hard program is a program that is done literally every year. You know why it's done every year?
        17:10The same reason you take a fucking shower every day. Yeah. Because if you don't practice discipline, you become less disciplined.
        17:17It is a perishable skill. And if you can learn that at 24 fucking years old, dude, you have no idea the advantage you have over everybody else.
        17:29Because everybody else is gonna do exactly what Tim said. They're gonna go to next year. They're gonna start with next Monday.
        17:35Right? This is how it goes because I did this. Mhmm.
        17:37You know what? I need to get in shape. I need to do this.
        17:41I need to do that. Well, fresh start on Monday. And then by Wednesday, they're already giving in to all this comfort bullshit.
        17:49Mhmm. And they're like, fuck it. I'll fucking start again on Monday fresh.
        17:53And because I'm gonna start again on Monday, from now until Monday, I'm gonna do all the shit that I know I won't be able to do for the next, you know, however long. Because I'm starting Monday. Right.
        18:03And then what that does is that starts to compound, and it's just math. You're spending four or five days of the week trying to do all the stuff you know you're not supposed to do, which then creates a bigger mountain and a bigger mountain and a bigger mountain and a bigger mountain. And, eventually, that mountain's so big that people look at it and they're like, fuck it.
        18:20I can't fucking do it. Okay? And this all comes from your inability to overcome the very small decisions on a daily basis which challenge you.
        18:30And so instead of looking at these things like, oh, they're hard, you need to develop a little bit of fuck you. Okay?
        18:37And what I mean by that is, oh, that's a test. That's a test. This isn't gonna fucking break me.
        18:44This fucking beer doesn't have any power over me. This fucking pizza doesn't have any power over me. Fuck that shit.
        18:50I'm stronger than that. That's what I mean by fuck you. And you are stronger than that, but you have to understand that it's by overcoming these little things in the day to day that allow you to have the discipline to do the big things that create the big outcomes that you're after.
        19:06And to be real with you, dude, you are in a great spot because you're 20 fucking four years old. People will 99% of people will never fucking figure this out.
        19:18They'll they'll go their whole lives and they'll say, man, I wonder why that guy's got all these why is he so disciplined? Why is he so good? How can this guy do this?
        19:27How can that person do that? I wish I had that. The reason they have that is because they made a conscious decision at some point in time to not let external circumstances dictate the outcome of their fucking life.
        19:40And you have to make that decision. Am I going to live like everybody else? Am I going to do what everybody else does?
        19:47Am I going to to have what everybody else has, or am I going to become the best that I could fucking be? And that's your fucking choice. And there is no other choice, by the way.
        19:56You don't get to be in the middle. It's either you did or you fucking didn't, and that's it. So I would make the decision right now to come to an understanding that discipline is something that you can build, create, and use to create the life that you want, but you sure as fuck aren't gonna create the life that you want if you can't conquer a motherfucking beer.
        20:20Yeah. Okay?
        20:22One thing that everybody in this room, every individual that's done something extraordinary, I'm talking about from writing books to poetry to businesses to sport.
        20:34They all had one thing in common. At some point, they all wanted to quit, and they didn't. That is it, man.
        20:41And they and and and they and they didn't. The other thing is I do give him, I'm assuming it's a It's a guy.
        20:49Yeah. It's a guy, I'm assuming. Okay.
        20:50The courage. You took the step to write this to write this out.
        20:54So now you have recognition. You're recognizing I have an issue. I I I need I need to figure this out.
        21:00Understand thing about discipline. Alright? Not being disciplined is a discipline.
        21:06That's just like that's like when people say, oh, the key to success is consistency. Yeah. Motherfucker, you're consistent.
        21:12You're just consistent in the wrong things. Right. Right.
        21:15Yeah. So you haven't yeah. Don't tell me you're not you're just disciplined in the wrong things.
        21:19Yeah.
        21:20So you are you're disciplined. You're just disciplined in the wrong in the wrong things. Not being disciplined is a decision.
        21:27It's a it's a decision. Alright? Yeah.
        21:31Yeah, dude. This is not this look. And I agree with you, man.
        21:35Like, number one, this we're talking about greatness here.
        21:40Okay? We're talking about extracting what God has put in you.
        21:46This is why you have this feeling. The reason you have this feeling of being behind and not being good enough and, you know, not doing I need to do this and this and this.
        21:56That's because that was put in you for a fucking reason. And your purpose is to pull that out and share it because it's gonna create greatness not just in you and your life, but in in society.
        22:10And when you think about, like, where most people are, they think about this in terms of making money.
        22:18But this isn't just about money, bro. This is about, like Tim said, contribution. It could be art.
        22:24It could be music. It could be it could be anything, whatever you wanna be great at.
        22:30And I do give this young man credit not just for asking the question, but for being aware enough to acknowledge Yes.
        22:38Your own shortcomings. Yeah. Because it starts with a really hard look in the mirror.
        22:43We are our biggest liars. We will lie to ourself about fucking everything. And if you will not stand in front of the mirror and take a real, true, honest, unbiased, accountable assessment of your own life, you cannot win.
        23:00You cannot win. There is going to become a time if you want to create what it is that you want to to do that you're gonna have to look at yourself, dude, and you're gonna have to realize it's nobody's fault.
        23:12It's fucking not your parents' fault. It's not your friend's fault. It's not your coach's fault.
        23:17It's not your boss's fault. It's not your girlfriend. It's not your boyfriend.
        23:21It's fucking you. It is you. And until you have that conversation, you can't even develop the awareness that this young man has already developed and say, hey.
        23:31This is where I'm weak. How do I fix this? Okay?
        23:34So, yeah, I give him a ton of credit. Yeah. And, honestly, it excites me of someone being 24 years old and coming to that And having recognition.
        23:43Yes. Yes. That recognition.
        23:45And don't tell us you don't have time because
        23:47this generation, you have more time available to you than anything. It's
        23:52it's unbelievable. You you don't know. Talk to somebody who's a little bit older and what we had to do to kinda create this create this time, that's that's not an issue.
        24:01Bro, and and and also when you're young, dude, you want this is when you wanna develop this skill. And and by the way, if you are 40 or you are 50, it's not too late. Alright?
        24:11That's not what I'm saying. But what I am saying is typically when you're younger, you have less obligations. Okay?
        24:17You you you probably don't have a big mortgage. You probably don't have four kids. You probably don't, you know, have all these things.
        24:24The more of those things that you put onto your life, the harder it is to climb that mountain. It's it's no different than a Sherpa climbing up Everest, dude. The more shit you put on his back, the harder it is gonna be for him.
        24:35It doesn't matter how good he is. Yeah. You should still do it.
        24:37Yeah. But it's it's It's be harder. It's gonna be harder.
        24:40Yeah. So, you know, this whole idea that we hear about so often about young people going out and finding themselves.
        24:49Bro, listen, man. There is no fucking finding yourself. That's not a real thing.
        24:54You make a fucking decision about who you're going to be and what you're going to be and what kind of life you're going to live, and you go out there and you fucking build it. Shit doesn't just fall into you. You nobody just discovered themselves, you know, successful or great or an amazing athlete or a wealthy entrepreneur.
        25:14That that's not how it fucking works, man. And we you guys have been lied to with this idealistic bullshit about finding yourself.
        25:22You you know what you're gonna find? You're gonna find yourself fucking broke. That's the fuck you're gonna find at the end of that journey.
        25:28Damn, bro.
        25:29I don't know about DJ, don't know about alright. Andy, I know about, you know, your father, my father.
        25:35You go up to them. Said, I found you.
        25:51You're right fucking right here. Yeah. Right here.
        25:53That wasn't even a real conversation. I wasn't I I got, like I I gotta go let me eat. What are you looking for?
        26:00Now taking a honest assessment
        26:02about what you're into and who you want to be, that's okay. Right.
        26:07Right? You should do that. Like, what do you wanna do?
        26:09And you may not have the right answer, but you probably have a general idea. You probably understand, like, I don't wanna be poor. You probably understand that you like certain things.
        26:20Mhmm. Okay? You just kinda have to start going in that direction.
        26:23And then as you do and you're developing these skill sets of being able to adhere to a plan, aka discipline, grit, fortitude, perseverance, the ability to overcome, endurance, you know, mental resiliency, physical resiliency.
        26:38As you develop these things, you become skilled at following the path. Okay?
        26:45And then that way, when you start to narrow it down and the path starts to become a little more clear, you have the skills to go down that path and create. And, like, dude, this is it it's it's completely opposite as to the narrative of what's told to these young people, which is try a little bit of this for three years.
        27:03Try a little bit of that for three years. Try you do it. Gap year.
        27:06Don't do shit. Bro, you gotta understand, motherfucker. There is you are running out of time.
        27:11That's a real thing. You know? Oh, I don't like hustle culture because of urgency.
        27:15Okay. Well, then fucking don't listen to it and just go live your life.
        27:19This ain't for everybody. It's not for everybody. Winning and greatness and building shit and becoming who the fuck you're supposed to be, it's rare.
        27:26Winning is not the expectation for everybody. Okay?
        27:29Building and creating and becoming, that's abnormal.
        27:33That's not greatness is abnormal. It's not a normal thing.
        27:38Okay? Like, we have this idea that, like, everybody's gonna end up in the same spot. That's total bullshit, man.
        27:45Okay? And if you want to be great at whatever it is that you do, you're gonna have to fucking start now. Yeah.
        27:51That's it, man. Yeah. I fucking love it, dude.
        27:54I love it, man. Guys, let's get to question number two.
        27:58Andy Timm, what keeps you motivated after achieving big goals? I am roughly two weeks out from getting the fruits of my labor for the last fourteen months.
        28:09I can smell it. But one of my friends asked me the other day, what's next? And at first, I felt a little disrespected because I guess I wanted the acknowledgment of the achievement.
        28:19But then thinking on it more, I think I understand what he meant. I'm just not sure what to do next. So what keeps you motivated after achieving big goals?
        28:28Well, first of all, he hasn't achieved this. He's still two weeks away. A lot of shit happens in two fucking weeks now.
        28:34Alright? You celebrating already?
        28:37Celebrating already? You counting the confetti? You're doing all that.
        28:39What the fuck are you doing? Job's not finished. The hell are you talking about?
        28:43There's been tons of deals at the last minute. Like, yeah. This this ain't this ain't happening.
        28:48There could be a shift in the in in the world that something happens. This ain't done yet. What fruits are your labor?
        28:54Fourteen months?
        28:57You know how you you know how you you know how you guarantee you get those fruits? You you set the bar even higher and go after that right now, and those things will automatically come. Yeah.
        29:05You'll close that gap immediately. Exactly. It's yeah.
        29:08Listen. If you it it there always has to be a next. There always
        29:13has to be a next.
        29:17Always. Especially for people that have high drive and ambition. You know, it we're told all the time, man, that, like, it's unhealthy to to not celebrate in these things.
        29:28But the the problem is it's it's no different than seventy five hard day. When people get done with seventy five days and then they they literally celebrate with the things that made them dissatisfied with who they were in the fucking first place.
        29:40Yeah. Okay? Let me get a seventy five hard fucking celebrate?
        29:43You celebrate by saying, okay. Cool. Now I'm gonna do this.
        29:48Mhmm. Because now I have the opportunity. I climbed up those first four stairs.
        29:52Now I have the opportunity to go the next four. That's a fucking celebration. That's worth celebrating.
        29:58Hey. Here's what I created. Now we could take it to this level and this level and this level.
        30:03That's where the excitement comes from. Okay? So, like, when you talk about motivation, like, what keeps you motivated, it's it's it's it's the idea of constant progression.
        30:13Alright? You you gotta understand, dude, that most people we've always heard these stories, right, like about, oh, you know, the guy went out and built a business and, you know, he got all this money, sold his business, and then he fucking killed himself.
        30:28Well, he didn't kill himself because he had all the fucking money, bro. That's like what people wanna believe. They wanna believe that, oh, the dude got his money and the money you fucking made.
        30:36No. That's not it. What happened was he lost his purpose.
        30:41Purpose. He lost his drive. He lost the next.
        30:43That's right. There was no next. So instead of instead of raising the bar and realizing who the fuck you are, and this is true for most people, you just don't know it, most of us are built for achievement.
        30:56Most of us are built for winning. We're just brainwashed into thinking that that's not us. Okay?
        31:03And the reason that these dudes go out and kill themselves and become miserable bucks is because they have not done what we're telling you to do. They they cross the finish line miraculously.
        31:15They get a big check. They get celebrated. You know?
        31:19It gets recognized, and then that becomes the thing. Right? Like, oh, I won the fucking I won the MVP in the homecoming game.
        31:27And when I was in high school nobody cares, man. Nobody gives a shit. Okay?
        31:31Oh, I I did nobody cares what you did. Nobody cares what you did, and they probably don't care about what you're doing either. So the reality is is you have to learn to set the bar past.
        31:47Like, now, you're 80 of the way there. Okay? Like, let's just say you are.
        31:51I don't know if you are or you are. You say you are. I don't know.
        31:55Championship people, people who become fucking great, those people are not looking at that first goal anymore, at 80%.
        32:06Mhmm. They're already fucking they've set a new The finish line's already moved. Yeah.
        32:10And that's the thing, dude. Like, they're that's why celebration is such a dangerous thing, man, because it can become it can become something that lasts way too long.
        32:21And that's why I I I have a rule, man, and it's a twenty four hour celebration rule. Alright? Like, when you see the greatest coaches of all time I'm not talking about players.
        32:31I'm talking about coaches. Well, some players are like this too. You could probably vouch for this.
        32:36Celebrate hard. Don't celebrate long. Yeah.
        32:38That's it, man. Like That's it. And, dude but, like, the psychopaths?
        32:42Bro, there is times when Nick Saban has has Bill Belichick. Okay? When Bill Belichick was a Patriots video that way.
        32:49Yeah. When when Nick these guys literally walk off the fucking field from winning the biggest thing that you could win in that sport.
        32:59And you know what they're looking at? They're looking at all the shit they fucked up during the game. Hey.
        33:04We got a lot of work to do. We gotta do this. I'm you know, tonight, you know, the guys are gonna go but we're gonna be back in.
        33:09Don't dude, Nick Sabo go back in the office the next day at fucking 4AM. Yeah. Okay?
        33:13Like, it's already it's already
        33:16done. He I remember this. And like you said, it's on video.
        33:19They had won the they had won the national championship, and they they they when he was doing the interview, and he goes what he goes, what's next? He goes, I'm six weeks behind of next season already because the recruiting's already starting and all those other things. He goes, I'm six he goes, I'm six weeks behind.
        33:33He goes, I'm six I'm six weeks behind. Coach, aren't you gonna celebrate? He goes, I just did.
        33:38Yeah. Yeah. I I I I I just I just did.
        33:42Alright. And people are just looking at them like They don't get it. They can't comprehend that.
        33:45You know what? Everybody has the same idea of what a celebration is.
        33:51It's supposed to be this month long or two month thing or a whole off season with all this partying and all this thing and people filling you up with all all this bullshit over and over over again, and you get suck you get sucked into that. And then if you go over and tell us, listen. I'm already I'm I'm here already.
        34:08I'm over here. And then they look at you because what you're doing is they feel like you're wanna celebrate your achievement for doing nothing.
        34:19So the it's not about you. It's about it's about them.
        34:23How they were celebrating. Yes. Yes.
        34:25It's how they wanna sell it's like they wanna celebrate. It's just like, alright. When you go if you just you just talk about, you know, alcohol and drinking.
        34:34Alright? If you're a regular consistent drinker, alright, and then one day you go out with your friends and say, I'm not drinking today.
        34:40What's wrong? Yeah. You know?
        34:42Yeah. And it was like, I'm not I'm not telling you guys not to drink. Drink whatever the fuck you want.
        34:47Yeah. I I just decided that they look at you like you're beautiful. You know?
        34:51And it's it's a reflection it's a reflection on them. It's got nothing to do.
        34:55And it goes back to that discipline from answering the first question that you said, holy fuck. He he's got the discipline or she has the discipline to sit here with all of us while we're drinking, we're doing all this stuff, and they're not. Yeah, man.
        35:09They're like, man, I wish I I wish I wish I wish I had that. So what instead of saying they wish they had it, they start to attack you. And instead they're not attacking you, they're attacking themselves.
        35:20They're attacking what they lack in themselves because you have something or develop something, as Andrew would say, that they haven't developed. Well, dude, think about this too, man.
        35:30Okay?
        35:32Let's just say, hypothetically, let's say Bill Belichick won one Super Bowl.
        35:38Let's say Nick Saban won one national title. For most people, that's what they hang their hat on for their entire life.
        35:47And while that is a pinnacle achievement, there will come a time where people stop fucking talking about it.
        35:54And what we're talking about on this show always is greatness.
        35:59We're not talking about winning once. We're talking about greatness. And if you want people to care about your greatness, winning one time is not enough for that.
        36:11You have to cross the line from good to great to iconic. And the way that you get there is by winning so undeniably, consistently long that eventually when you do, like Nick Saban now as a commentator, when Nick Saban walks in the motherfucking room, there is no there it's not, oh, Nick won this championship and that championship.
        36:34They just look at him and say, that's the fucking greatest motherfucker ever. It's fucking Nick Saban. Okay.
        36:38That's fucking Nick Saban. And that's the recognition that y'all want from winning once, but it doesn't come from winning once. It comes from a lifetime of winning, and that's what you have to understand.
        36:49So if you truly want to be because, like, dude, that's a that's a real thing. Okay? Some people, the the recognition is very important to them.
        36:57Some people don't give a shit. Some people just play for the game. That's how I am.
        37:01I don't give a fuck about who I don't care. I don't care. I don't care.
        37:05I don't care. I don't care. And it's hard for people to understand that that's real because they they care.
        37:10Right. But there is people, one of the six human needs is significance. They want the recognition.
        37:15They want those things. That's a big driver for a lot of people. Well, if that's really a driver for you, you have to understand that what you are seeking will not come from winning one time.
        37:28It will not come from that. It will come from a lifetime of winning to the point where, you know, Nick Saban is 70 years old, and he's consider he's for Nick Saban could disappear and never say another word in public.
        37:42Never and he's gonna be considered one of the greatest that ever did it. I know. Period.
        37:48Okay? John Wooden, same thing. The guy wins, you know, what was it, nine out of 11 years in a row, he wins a national title.
        37:55Um, that's the level of winning. It takes decades, bro, to create the level of recognition that significant seeking people are actually looking for from winning once.
        38:08And that's that's a that's a big disparity. You have to commit yourself. And the only way to get to that because, you know, this this guy said, oh, well, I was a little bit offended, but I kinda understand what he was trying to say.
        38:20Well, that tells me that you recognition is important to you. Mhmm. Okay?
        38:23It's probably also your first win. Okay. Okay.
        38:26But, dude, but, dude, that's where most people fuck it up. He hasn't gotten his first win yet. That's right.
        38:31That's what I'm trying to he's looking for recognition. They're looking for and he hasn't even he hasn't even gotten it yet. He hasn't even gotten it yet.
        38:39You know, coming back in two weeks and show us proof that this actually that this actually happened. Don't create something with fucking AI. Alright?
        38:49Show us that this actually happened because there's somebody in this office
        38:54that's gonna call and find out if we can actually verify this thing or not. I mean, dude, how many times we've seen this in sports, bro? The guy the guy, uh, he's wide open.
        39:04He's running in the field. He starts to celebrate, and he's throwing the ball.
        39:08He's got the ball hanging out, and some dude whacks it away. That's it. Okay?
        39:11Like, that can happen. That that happens all the fucking time. Okay?
        39:17In life, it happens way more than it does in sports, especially in business. My recommendation is for you to be real with yourself about what it is you're doing this for and why you're doing it.
        39:30I'm not here to judge why you're doing it. Sure. Okay?
        39:32Certain people do things for impact. Certain people do things for their own benefit. Certain people do things for recognition.
        39:38Whatever it is. The ultimate reality of all of that is that a lot of good comes from winning. So we're not here to judge the moral, uh, positioning of why you're trying to win.
        39:48I don't give a fuck. Okay? I know why I wanna win, and why you wanna win might be different.
        39:54Winning winning runs the world, bro. Okay?
        39:57Like, winning runs the world. That's the thing that you have to understand.
        40:01And for you, as someone who is seeking significance and recognition to get the level of recognition that you are seeking, you are gonna have to win for a long fucking time.
        40:14Yeah. Okay? A long time.
        40:17A long time. We're not talking one win. We're not talking two wins.
        40:21Okay? I had a quote go viral the other day.
        40:24It's like like, no nobody gets lucky for twenty seven fucking years in a row, bro.
        40:32Okay? Like, I win, motherfucker. Like, I'm a fucking winner.
        40:35Like, if you if you had me as an enemy, you should probably pick a different one. Just quit. Yeah.
        40:38Yeah. Yeah. Like, you just go pick someone else.
        40:41Okay? Learn from me. Model me this, that, the other.
        40:47You try to compete with me. I'm a run you the fuck over, dude. And they wanna know, listen.
        40:51What people
        40:53can look at what he just says as arrogance. Oh, yeah.
        40:57It's confidence. Alright?
        40:59And then you know you know what? It's only arrogance when you haven't proven it. Right.
        41:03And here here's the thing here's the thing. You know what? You know what?
        41:07Winning
        41:08is a drug dealer for confidence. The more you win, the more confident you are. Dude, and not only that.
        41:12See, I understand what I'm prepared to do. Yeah. Like, I know like, okay.
        41:17If I'm gonna take a big l, let's just say I take a big fucking l. Let's say all my companies implode and fucking it doesn't matter because I'm going to fucking go back to where I was with the knowledge that I have, and I'm gonna keep going.
        41:32And so while you may think in your mind that you're beating me today, I could promise you that unless you are fully committed to go your entire life, I'm gonna fucking end up ahead of you.
        41:45Yeah. And that's that's just reality, dude. And that's not for everybody.
        41:49Not everybody's like that. It's perfectly okay to build something and go through a different season of life and this and that.
        41:56But, like, you have to understand, dude, the fucking psychopaths that get the recognition that you're fucking after, these motherfuckers are wired for one thing. Okay?
        42:05They may not be the best dad. They may not be the best fucking family guy. They may not be the the the the nicest person.
        42:13I don't fucking know. It could be all kinds of different things.
        42:17But that level of recognition comes from a psychopathic commitment to doing whatever the fuck you've gotta do.
        42:24And, yes, you should do it with class. You should do it with a set of moral standards. You should do it the right way.
        42:30You should treat people good. All of these things matter. But my point is is that true recognition for being great does not come from one win.
        42:42And if you're driven by recognition, you should be the kind of person you have to be the kind of person that is consistently setting the bar higher and higher and higher.
        42:52Let me ask you guys this real quick on this. We
        42:55were talking about this the other day in the locker room. Is winning relative? Is it relative?
        43:00What do you mean? Like, is it like, you know, a win for me is a win for me. May not be Oh, no, dude.
        43:05Yeah. You know what We were just talking about this. Yeah.
        43:07Sometimes, like, dude, like,
        43:10like, I forget that sometimes. Yeah. Like, sometimes, like, people will tell me their wins, and I'm like, the fuck you talking about?
        43:18Like, that's that's easy for me. Yeah. And and we have to understand that that probably wasn't easy for me For them.
        43:24When I first started. Yeah. Okay?
        43:26So you do lose sight of that sometimes as you go down the path. I'm guilty of that.
        43:31Yeah. For sure. Like, I sometimes I have people tell me things that were a big win to them, and I'm like, I have to remind myself, like, bro, this is this is you twenty years ago.
        43:42This is you fucking twenty five years ago. So, yes, the wins are relative, and they teach you, like Tim said, the confidence a little bit at a time. What was a win for me fucking twenty years ago is something that now, like, I it's like, I don't even it, like, doesn't even Yeah.
        44:02It might even be considered a loss at this point. Well, no. I'm just saying like the look, man.
        44:06I'm talking about the mental overcoming. Okay? Like like, dude, I'll just give you an example.
        44:13Like like, I used to have no control over my food. None. None.
        44:18Okay? None. Like, when I look at like, when I say, hey, man.
        44:21Fuck that shit. That's the attitude that I had to develop to get past it. Okay?
        44:27If I walked by like, if people invited me to dinner like, dude, you know me. You've been to dinner with me 4,000 times.
        44:34I order the same fucking thing everywhere I go. Yep. Okay?
        44:37I I order clean food. It's I don't even think about it. Like, I don't look at the rest of the menu.
        44:43Back when I first started that, you know, I'd open up the menu, and then I automatically start, like, justifying. Oh, I want the I wanted the the nachos, and I want this.
        44:54You know what? I'll start tomorrow. And, like, the brain automatically started the lie.
        44:59Now it doesn't even it's not even a thought.
        45:04So this is the benefit of developing this discipline muscle that we're talking about. And so, yeah, dude, the first time that I went into a restaurant and I ordered what the fuck I was supposed to order versus what I wanted to, I walked out of that restaurant being like, fuck, dude.
        45:20I can't believe I I did that. It's a fucking win. Yeah.
        45:22That's a huge win. Yeah. It's a huge win.
        45:24So sometimes, reality, these things that seem like they're not a big deal are really setting the foundation for you to be able to make the decisions that are a big deal.
        45:36Mhmm. And so you can't discount someone else's small wins against, you know, your scale of winning.
        45:42Like I said, and sometimes I forget that. Yeah. Right?
        45:45Because, like, dude, I know what it's like, bro. Like, I know what it's like. I know what it's like, and I know what people are capable of.
        45:54I I know who I am. I know how regular I am. I know how not gifted I am.
        46:03And and and when I look at someone, like, I understand because I'm seeing myself. Yeah.
        46:08Right? So, like, when people hear me and they're like, man, he's really fucking hard on people and this and that. No, dude.
        46:15I'm just telling you the truth about yourself because I've been there and I understand. Like and and you could sit there and say, but, Andy, no, dude.
        46:24There's no buts. You are capable you are far more capable of what you think you are. You just haven't been able to overcome the small little decisions that start to build this up.
        46:36And, again, this is I'm not trying to make this a pitch for 75 hard, but this is why the program exists because it teaches you how to do these things in seventy five fucking days.
        46:47Okay? And then once you like, there's no program that's ever been developed or will ever be developed that can create that kind of progress in that short of amount of time mentally. You you can't learn that shit any other way.
        47:02So, you know, what we're talking about here is a few different things.
        47:08The recognition that this is something that you can build, the understanding of who you are and what honestly motivates you.
        47:19Okay? Like, what are you actually after? And it can't be what you it can't be what you think everybody wants you to say.
        47:27Mhmm. Like, it's gotta be the real shit. What do you really want?
        47:30I know some very successful people that are they are highly driven by recognition.
        47:38I think the shit's stupid. I'm like I like I but that's what drives them.
        47:44And because that drives them, they make the right decisions. And then those right decisions compound, and it creates a life that ultimately inspires people Mhmm.
        47:54To go after the same thing. So, like, if we're being real, you know, this moral posturing about why?
        48:00Why did you do this or that? Dude, it doesn't matter. It doesn't matter.
        48:04What matters is is that the outcome happens because the outcome is what inspires other people to understand that it's possible, which is ultimately what I believe our duty is as humans.
        48:16We are writing a story of inspiration with our own existence.
        48:22And you can preach it, you can talk it, you can go on stage, you can show slides, you can do all this shit, but at the end of the day, none of that shit matters if the outcome's not real. So like, you know, like a a lot of people are like, I wanna be a professional speaker.
        48:38Okay. Well, you understand that.
        48:42You can talk all that shit you want, bro, but that's a temporary thing that you say, oh, I really wanna help people. Well, unless you created the outcome for them to see in that life of yours that they want, that fucking little blurb that you don't care how good you are at saying it.
        48:58That's temporary. It's temporary. So you have to be able to understand that, like, dude, we're artists, and we have this canvas.
        49:07And our job is to paint what the fuck we can in a certain amount of time, and time is running out. So are you gonna draw what everybody else drew just because it's easy and it's comfortable?
        49:19Are you gonna be honest with yourself and say, this is what I actually want? This is who I actually wanna be. This is the outcome I actually wanna create.
        49:28And this is what drives me to create that outcome. And then understand what's going to do that for you and then be able to go do it. Yeah.
        49:35I love it, man. I think where he gets frustrated, Annie, when you talk about the wins is
        49:41you're you're you're not frustrated with the win. You wanna know what's next. Yeah.
        49:46That that's the that's the frustrate that's the frustrate great. You had this right. I'm but if you tell my man, I just got this win, and now I'm about to you'd be like, yeah.
        49:56Yes. It's just when they stop, right, you'd be like, okay. You just stop.
        49:59It's like when people tell you because I know they're gonna go backwards. Right. Yeah.
        50:02So, you know, it's like people always talk about their hopes and dreams. I was like, dude, I wanna hear about your hopes and dreams. I wanna hear about your decisions and actions.
        50:09That's the next con that's the next conversation. Yeah. You know, my hope, you know, hope is not a strategy.
        50:14You know, my dream listen. First of all, for your dream to become a reality, it's gotta be a nightmare first. You gotta go through the nightmare.
        50:23Fuck. Yeah. You gotta go you gotta go you gotta go through the night nightmare.
        50:27You know, in the book Winning, talk about, hey, listen. You know, your your your nightmares, they're the ones that come visit you on a regular basis.
        50:37They're the ones that keep you up late at night. They're the ones that, you know, take away from time for from from your family and all this other thing because you have this you have this you have this vision. You have this nightmare going on in your in your head.
        50:50And I said, I got I gotta I gotta figure I gotta figure figure this figure this out. And most people, they turn around and put the fucking pillow over their head or take something to, like, make it go when you wake up. You're in this you're not in the I won't even say you're in the same position.
        51:04You're actually in a worse position because that day is not gone. And the next day is gonna be gone, and the next day is gonna be gone, and the next day is gonna be gone. And like you said, Monday turns into a Monday and turns into a Monday.
        51:15And you have fit have what? You have 52 Mondays in a year? Alright.
        51:19That's not a lot. No, man. It's our it's it's literally gonna be we're already this year is already almost half done.
        51:26Yeah. It's literally it's literally half done.
        51:31Look at you look at how old are your brother's kids now? Uh, nine. Oldest nine.
        51:37Nine. Yeah. Six.
        51:38Nine. Nine. Seven.
        51:39Yeah. I remember, like Yeah. And you look and people like, what you look at me like, what happened?
        51:45That's how quick this goes by. Like, what happened? Yeah.
        51:49Right? And that's a perspective that you can't have until enough times pass. Right.
        51:53Yeah. And so, like, it's very important. I think one of the biggest lies when it comes to winning is that, like, there's a finish line.
        52:02There's not a fucking finish line, bro. There there's things along the way that happen that are great. But the minute you get to the finish line, remember, doesn't matter you sold your business, you you you won the trophy, you won the championship, whatever it is, man.
        52:19The minute that the finish line is crossed and you decide that that's the finish line, you're going to have to deal with a couple different things.
        52:30One, are you okay with that? Is that are you are you good with what you accomplished?
        52:36Because if you're not, then it's gonna eat you forever. Okay?
        52:39There ain't gonna be shit you could do about it. No. Without start you gotta start again.
        52:43Yeah. And it's really hard to get started again once you've stopped. Alright?
        52:49If you get to a point and like I said, there's seasons in life. Right? There's times where, you know, like, I know guys who have built companies and then they've sold them and then they've turned their focus into something else, but that something else is also a new thing to master.
        53:07Yes. Right? Like, I've got a buddy of mine who well, fuck.
        53:11MJ does this. The the okay. He retires as the greatest player of all time.
        53:16Well, now he's figured out, I'm gonna compete in fishing. I'm gonna compete in NASCAR.
        53:23Okay? And those that so, like, now he's working to do this other thing. Right?
        53:29And if we don't have that next thing, you have to understand that your story is over, and you have to be okay with that. That part is closed.
        53:37And I think a lot of people, they mistakenly think that they're gonna get to a number or they're gonna get to a a a it's usually a number, but a point where that itch is scratched.
        53:50But if you're truly built for the game, that itch that itch is never fucking scratched, dude. And the minute you try to fit into the boundary of everybody else just kinda cruising,
        53:59you're gonna self destruct. Whether you you like them or not, look at Elon.
        54:05Yeah. Whether you like him or not. Yeah.
        54:07I don't know if it's it's not a political thing. No. Alright?
        54:12Band don't don't have to do anything ever again. No. And he's constantly.
        54:16Still going. Keep Still going. Keep going.
        54:19But you gotta know yourself, dude. Like, that's the thing. It's like, you gotta know yourself, man.
        54:24You know, there's a number of days like, this happens to me all the time, man. Like, I go home, I'm and like, what the fuck am I doing all this for?
        54:33Like, especially on the hard days. I'm like, why am I why am I fucking doing I don't have to fucking do this. Everybody has doubt.
        54:38Everybody at some point
        54:41has has that has that doubt. Yeah. It all points at all levels.
        54:45At all all levels. Exactly. That you question yourself.
        54:48Why in the fuck? But you know what? When you question yourself, you have the fucking answer.
        54:52Yeah. You have the answer from everything that you've built all all the way. You look at, uh, you look at what would it be like if I didn't do it, and what if I looks like if I keep going.
        55:03And you're like, yeah. This is not even an option. That conversation is short, but we've all had that conversation on a regular basis.
        55:09And you and people think we don't. We don't we don't have we have those conversations all the fucking
        55:16time. Dude, and the answer the answer is it goes like this.
        55:22Okay. I understand this is frustrating. This is hard.
        55:26Let's say you did stop. What are you gonna do? And if you can't answer that question about what are you gonna do, you shouldn't stop because that's where you self destruct.
        55:36Yeah. You know, I've seen so many entrepreneurs, you know fuck.
        55:42Athletes too, dude. Like, get to a point where they feel like, okay.
        55:48I've done what I can do. But, again, the the recognition that they're after and what they're after or the impact they're after hasn't truly materialized yet.
        55:57And then they stop. They take a break. And then if you wanna start again, it it's like just as hard as starting from the beginning.
        56:04Yeah. So you have to, like, know yourself and you have to know what it is you want if you are gonna pivot into that next thing.
        56:14For a lot of people, you know, the the pivoting into that next thing comes too early.
        56:20Mhmm. Okay? You haven't really won yet.
        56:23You haven't you did a couple things good. Okay?
        56:26You made a couple bucks. You you did a couple things. You sell your shit.
        56:31You get out whatever. And you think that you're gonna go, like, sit on a beach, bro. I'm gonna tell you, you're gonna like that for about three fucking days.
        56:39And, actually, you're probably gonna like it for about one day. Because the second day, you're gonna be like, oh, okay. What am I gonna do next?
        56:46You know? And, like and then the third day, you're like, I'm not doing anything. This sucks.
        56:50Like and, you know, this if you're already in a point, and it doesn't matter what level you're at, dude.
        56:59If you're already at a point where you're thinking about your life as what can I achieve, what can I do, what can I build, what can I create, you've got the bug, bro?
        57:12You're built different than everybody else. Most people, that thought never even goes into their mind. They live like everybody else.
        57:18Mhmm. They do what everybody else does. They measure their standards of success the same way that everybody else does, and they never real with themselves about what they really want.
        57:27And because that happens, they end up living a life that at the end of it, they're like, well, I I didn't do anything. Well, the guy who's unaware and this is why awareness is a really it's a it's a it's a plus and a minus sometimes.
        57:40But when you have the awareness and you don't exercise your capabilities, it will destroy you.
        57:49When you don't have the awareness and you live in ignorance and which is fucking okay, that's why the saying exists, ignorance is bliss. Mhmm.
        57:58Those people can live their whole lives and at the end of it, they they don't even, like, question. They say, oh, my life was great. He lived a great life.
        58:04That's right. That's right.
        58:06But if you're not wired for that dude, you're gonna be the guy at the end of your life saying, fuck. I fucking didn't do anything I wanted to do.
        58:14Yep. Mhmm. So, like, you gotta really be honest with yourself, man.
        58:17And if you're already asking the question, that means you got it. Right? Because most people never ask it.
        58:23Everything's
        58:24impossible till somebody does it first. Yeah, man. It's real, man.
        58:27Yep. I love it. Guys, we got one more.
        58:29Yeah. Third and final question, guys. Question number three.
        58:32Andy, I had this realization recently that I spend a lot of time talking about the person I want to become, but my daily habits still look a lot like the old version of me.
        58:44And that gap between who I say I want to be and how I actually live is starting to bother me. Was there a moment for you where you realized you had to completely change your identity and not just your habits?
        58:58Yeah. It's what I just said. It's when you become aware of it.
        59:03Yeah. The minute you become aware that you aren't living and you aren't becoming and you aren't creating who you want to be and what you want to do and you do nothing about it, that is the first day of the rest of your life of a miserable, bitter, unfulfilling, frustrating hell that you will try to escape or convince yourself that you, you know, should be this other way.
        59:32So, like, the the minute that you become aware of this, you have to go, dude. You have to go because you're now you now you could see shit you couldn't see.
        59:42Mhmm. So for me, you know, there's been a couple different moments.
        59:48I could tell you the most pivotal moment for me. Um, you know, when I grew up, I always wanted to be successful. I I didn't wanna depend on anybody.
        59:57I I knew inherently, I felt it my whole life that I was supposed to do something different.
        1:00:07I could feel it even when I was a little kid.
        1:00:12When I got to be 36 years old, I I was already worth, you know, 9 figures. I built what most people would say, like we talked about earlier.
        1:00:23Yeah. I had a one. You did pretty good.
        1:00:26Yeah. Okay. Right.
        1:00:26Right. Except I was looking in the mirror, and I was three hundred and fifty pounds.
        1:00:32And I realized that if I did not change who I was, the best thing that I would have ever achieved in my life was making a few dollars.
        1:00:44Mhmm. And I was 36 years old. And I started seeing myself, okay, well, where am I gonna be at 46?
        1:00:51Well, I'm gonna be four hundred and fifty pounds? And then I was like, well, where am I gonna be at 50? And I'm like, oh, fuck.
        1:00:57I'm gonna be dead. Yeah. Those people don't last long.
        1:00:59Right. You know? So
        1:01:01so for me, I I realized that, and then I also realized that it wasn't fair to all the people that had helped me, believed in me, who had bet on me with their careers that this was just about me.
        1:01:19And I knew that I had to fix my shit. I knew I had to to transform and become the best I could because, dude, I was honest with myself.
        1:01:29I I knew that I wasn't good. I'm not good enough to compete.
        1:01:34I'm not good enough to compete. That's what you guys gotta understand. I'm not good enough to compete unless I'm the best that I can be.
        1:01:42There's other people that are smarter than me. There's other people that are more gifted than me. There's other people that have better relationships than me.
        1:01:48There's all these things. This is I'm aware of this. Okay?
        1:01:53But the one thing that I could control is how fucking hard I go and how well I control the things that are within my control. And I am willing to bet that there are very few people on this motherfucking planet that are more in control of those things than I am.
        1:02:08And that's when I say, like, hey. You might be beating me today, but this is temporary.
        1:02:13You should enjoy it today because eventually, I'm going to pass you. Because I understand who I am now, and I understand that I can control all of the controllables in my life at this point in time without really even thinking about it.
        1:02:30And that's what happens when you create tremendous discipline muscle. Okay?
        1:02:34Yeah. It gives you a superpower. Because every single time it gets hard or even somebody who's conditioned for hard things, there will be a point that fucking breaks them.
        1:02:45And I am unbreakable, bro. I'm unfucking breakable at this point in my life. So I know I'm a stop you right there.
        1:02:52The key point of what he just said at this point in his life, because in order to be, uh, unbreakable,
        1:02:58you have to be broken so many fucking times. That's right. You have be broken so many times where they cannot break you anymore.
        1:03:06Yeah. Dude. And that's that's just real shit.
        1:03:08And there's gonna be more hard times that come my way. Yeah. There's gonna be dude, I could get sick.
        1:03:13I could get injured. I'm gonna have people close to me that are probably gonna fucking die. I I understand these things.
        1:03:19Yeah. I I understand that that's gonna happen. But And I'm at that age where
        1:03:25people I know contacts I have in my phone, people I know personally, people I've done business with are are starting to pass.
        1:03:33Yeah.
        1:03:34And and, dude, and but you're a realist about it. Yeah.
        1:03:38Okay? Like, you if you can build yourself into that, which you can, all of you can, there's nothing that can stop you, dude.
        1:03:49Like, there's nothing that can stop someone who has built themselves into somebody that cannot be broken.
        1:03:57You you can't stop them. You can't stop them. It doesn't matter what storm comes their way.
        1:04:02It doesn't matter what tragedy comes their way. It doesn't matter what hardship comes their way. They will continue to wake up, and they will do what they can.
        1:04:10They will control what they can, and eventually they will overcome. And that should be the goal for every single person listening. You have to become the kind of person that it does not fucking matter what is happening in your life.
        1:04:24It doesn't matter. You are still going to keep pushing. You are still going to wake up.
        1:04:30And when you become that, that person is unbeatable because everybody else and this is especially relevant to to these like, lot of times when you're young, you look around.
        1:04:45I did this too. You look around and you're like, man, that guy's fucking parents invested in his business.
        1:04:52You know? That guy got lucky here. He had this happen or that happen.
        1:04:56You know what the biggest blessing for me has been in my entire life? Nothing came easy. Nothing.
        1:05:02Yeah. Not having any of that. Nothing came easy.
        1:05:04Okay? Yeah.
        1:05:06And that taught me more than anything else. So if you're out there and you're struggling and you're looking around, you're like, but that guy has this and that, that's temporary. Because that motherfucker that had that good thing happen to him that you didn't, when that first storm comes in his life, it's gonna fucking wreck him.
        1:05:23You're learning how to overcome these things now. And when you can become this kind of person that is mentally prepared to handle whatever the fuck is thrown their way, I'm not saying you're gonna do it with a smile.
        1:05:38I'm not saying that you're not gonna go home and cry. I'm not saying that you're you're not gonna have a breakdown. But when you're done, you're gonna get the fuck up and you're gonna keep moving.
        1:05:48If you can become that kind of person, dude, you can't beat that kind of person. You just can't do it. Yeah.
        1:05:53So this person here, it goes back to
        1:05:57what you you had said earlier, and I say this all the time too. We lie to ourselves more than anybody else would ever lie. Yeah.
        1:06:03So when you the talk that he's having, he's lit he's literally he's literally lying to himself. And when he when he talks about the self talk, it's not a self talk. It's negotiations.
        1:06:12He's losing the negotiations with himself every single day or the most of the time. And we all and you just have to be like, I'm not I'm not more negotiations.
        1:06:24No more negotiations with my with my with myself. They're are they still gonna be chirping?
        1:06:29Yeah. They're still gonna be chirping. They're still gonna they're they're still gonna be talking and said, it ain't happening.
        1:06:34See, dude, I give that I give that person a name.
        1:06:37Okay? I identify that voice. I I use it for you guys.
        1:06:41I call it the bitch voice and the boss voice. Yes. If you've read my book Mhmm.
        1:06:45And you've listened to the podcast when it comes to 75 hard, we talk about the bitch voice and the boss voice. I name that person. I know who that is.
        1:06:52That's fat Andy. Okay? Fucking fat Andy.
        1:06:56That's that's that who's fucking talking to me. And when I can name that person, then I can look at that person and be like, fuck you, you fat piece of shit. I'm talking to myself.
        1:07:06Yeah. That's right. That's right.
        1:07:08But when I can, like, name it and I know who's talking to me, it's real easy for me to be like, no.
        1:07:14Fuck you, dude. Like, I'm not fucking doing that. It's when we don't when we have trouble identifying this weak person inside of us.
        1:07:24Give it a name, dude. Who is it? What's that person's name?
        1:07:28Oh, that's fat DJ. Oh, fat DJ is telling me to fucking skip my workout. Say, fuck you.
        1:07:33That's right. Okay? Fat DJ is telling tried.
        1:07:35He tried today. I'm telling you, Yeah. But he didn't.
        1:07:38He fucking did. And that's what the fuck matters. Yeah, man.
        1:07:40Okay? Give it a name. What is that?
        1:07:43Oh, that's weak Susie. Oh, well, fuck you, weak Susie. That's right.
        1:07:47Oh, that's pussy Peter. You know what I'm saying? Well, fuck you pussy.
        1:07:52Like, whatever you gotta do. But like, dude, it's eat like you gotta No shit. You gotta learn some fuck you, man.
        1:07:58Yeah, man. And like, dude, you know, maybe there's another way to do it.
        1:08:03That's how I fucking do it. You know? But, like, I I know that that fat Andy is in me.
        1:08:10He's fucking in me, dude, and he's whispering all the fucking time. Alright.
        1:08:14Listen. When you roll out of bed, there's all those listen.
        1:08:18There's there's everything that's way wait. There's comfort waiting for you.
        1:08:22There's negotiations waiting. There's negotiations. There's lazy.
        1:08:25There's all all all there's victim. There's all that stuff. They're way they're they're they're they're literally waiting at the bed bed bedside
        1:08:32for you. And I get up every morning, acknowledge them. Hello.
        1:08:35Hello. Hello. Just fucking keep going.
        1:08:37Yeah, dude. How'd you guys sleep? I slept great.
        1:08:39Alright. Yeah. I think that's I think it's important to understand that never goes away.
        1:08:43It never goes away. It's what you feed. It's like that saying, there's there's the, like, there's the fucking, uh, white wolf and there's the dark wolf and whichever one you feed more whatever the fuck the saying goes.
        1:08:55But there's truth to that. Okay? Like, dude, there is there is fucking fat Andy, and then there is unbreakable Andy.
        1:09:03Mhmm. I answer to unbreakable Andy.
        1:09:07I don't answer to fucking fat Andy anymore. Fat Andy fucking cost me decades of my fucking life. Fan fat Andy cost me tons of pain and tons of frustration and tons of years that I can't get back.
        1:09:18I fucking hate that motherfucker. I fucking hate him.
        1:09:22And the minute he starts talking to me, I automatically go to fuck you, dude. Fuck
        1:09:27you. And fat Andy's gonna keep talking, keep talking. What do you got?
        1:09:31The strong what do you call the the other one? Unbreakable. Unbreakable Andy's just just waiting.
        1:09:36Yeah. We doing this or not? Yeah.
        1:09:37Yeah. I I I'm not having a conversation with you. You already know.
        1:09:40You already you already know. We doing this or not. Alright?
        1:09:43And and if you're not, I'm still gonna go do this. And then you're gonna feel so you're gonna feel so guilty because you because you fucking did, and it's gonna hurt you over and over and over again. You don't win you don't win them all, bro.
        1:09:56No. No. No.
        1:09:57Listen. No. If I'm if I was sitting here
        1:10:01because this is a this is a game of averages. Okay? You wanna win that you want Unbreakable Andy to win 99% of the time.
        1:10:11There are going to be times where that weak version of you does fucking win. And like you're talking about, Tim, it's gonna create so much shame and so much regret that that even creates more fuck you.
        1:10:25Like, oh, you fucking got me, motherfucker. Yeah. That's never happened again.
        1:10:28Right? Like and you you that to me has been the biggest difference for me, is to be able to become aware of these two versions of myself and learn to obey one and to ignore the other.
        1:10:46And it's not simply ignoring it. It's like an anger towards it. It's a fucking it's a fury Yeah.
        1:10:53Towards it. It's it's people, oh, why are you so intense? Because, dude, I hate that motherfucker because of what it's cost me.
        1:11:01Mhmm. Okay? And they'll, oh, well, you hate yourself?
        1:11:03Yeah. That part of myself I do fucking hate. And that's okay.
        1:11:07Because the result of that is so fucking good that it's worth having a little bit of that.
        1:11:14And honestly, I don't think I think that if you don't have a little bit of that, you're you're kinda fucked. That's my Or you're lying to yourself.
        1:11:20Now listen. I've lived my whole life being me. Okay?
        1:11:24Now maybe there's other people that don't have that, but I actually think that most of the people that come out and they put on a pretty smile and they act like everything's positive, and you know you know this too, bro. You get them in fucking private and you get them to tell the truth, they fucking have it too.
        1:11:41Mhmm. They just don't fucking show it in the public. They have it.
        1:11:45Okay? And I would I would cultivate that, and I would lean into that, and I would identify that, because then it helps you not just be aware of your bitch voice and your boss voice, but it's an actual person living inside you that is trying to fuck your life up.
        1:11:59What would you do to someone who was coming in front of you every day and was trying to get you to do all the wrong shit all the time? You'd be like, dude, get the fuck away from me.
        1:12:11Yeah. Fuck off. Right.
        1:12:12Like, that's how I treat that version of myself. And that version of myself has gotten quieter and quieter and quieter and weaker and weaker as I obey the unbreakable part of myself.
        1:12:24But it's never going away. No. It doesn't.
        1:12:26And if I start to fucking give into it, you know, one day and then two days and then three days, that weak version of yourself gets much stronger, much quicker Yes. Than the strong version of yourself.
        1:12:38So you gotta understand, it's not equal playing field. Okay? You give that weak motherfucker a few decisions, all of a sudden, bro, he's got some fucking strength back.
        1:12:47He didn't need a lot. Mhmm. You know?
        1:12:48This guy over here, he needs a lot. He needs a lot. The the strong guy needs a lot of investment.
        1:12:56The weak guy, he only needs two or three days, bro, to fucking grip your ass right out of him. Man. That Okay.
        1:13:02So real. It is. Bro.
        1:13:03It is. It's like, come on, Andy, man. Like, dude, you've been we've been working for it.
        1:13:06Like, bro, we've been on one year fucking shit. We take one night off. Bro, come on, man.
        1:13:09And you know what? Sometimes I do. Yeah.
        1:13:13But that's choice.
        1:13:15But I must say, was That's you. That's you. You.
        1:13:17You. That's your
        1:13:18it's your choice. It becomes it becomes a choice as opposed to Yeah. An an order that you're obeying.
        1:13:25Yeah. And even that one day, it is not it's not over the top. It's just it's just I've I've been with the I've seen it.
        1:13:33Yeah. I've seen it. Yeah.
        1:13:34It used to be over the top. Oh, right. No longer this alright.
        1:13:37I'm cool. Like you said, a beer or whatever it is, uh, I'm good. You start to recognize the slippage really quick.
        1:13:44Yeah. You know what I'm saying? Like, I think I think one of the biggest things to to recognize here is that when you're kinda just starting to identify these things and build them up, it's hard for you to recognize the the backward slips.
        1:13:56You're not understanding how fast it can get out of control. Well, if you look at a place, you look at
        1:14:01the one thing I always marvel every time I come I come I come here to headquarters is how spotless this place is. Just abs every single room, every single corner, every it is spotless.
        1:14:14So you see some dirt on the floor. It's easy to identify. It's easy to identify.
        1:14:20Alright? If you if you place inside of you, your mindset, whatever, is totally dirty all the time, it's very hard to play to find what you're looking what you what what what you're looking for.
        1:14:36And that's what you see some it just takes a little bit. A little bit. A little bit.
        1:14:40A little bit. You let one thing you let one thing slip here. You let one thing slip here, then another thing slips.
        1:14:46It's there's no negotiations. This is what we do. This is how places are gonna be run.
        1:14:50I was just looking at the sign in your in your weight room. First day, thirty day suspension. Second, you terminate.
        1:14:57That's it. Yeah. That's it, man.
        1:14:59That's it. Those are the standards. So the the that's it.
        1:15:01And there and there's no negotiations. There's no nothing there. Here the here are the 10 steps.
        1:15:06This is what I want you to do. There's don't there's no exceptions here. Here here it is.
        1:15:11And if you don't do it, these these are the consequences. If you continue to do it, these are the these are the rewards.
        1:15:17That's it. Well, dude, and, also, I think it's important to recognize that the more you obey the boss version of you, okay, when you talk about changing your identity, alright, that first little victory is not gonna change your identity.
        1:15:33Alright? The identity changes after you've overcome test after test after test after test over a period of time.
        1:15:43And then it becomes your identity, which becomes the standard. Mhmm. Okay?
        1:15:47And when your standard resets, you are far less likely to move back to who you used to be. So when you say, when did you have to or did you have to, you know, completely change your identity?
        1:16:00I made the decision that I was going to change my identity, But my identity didn't actually change until I had created a track record Yep.
        1:16:11To where I could be like, alright. I am who the fuck I think I am with the caveat of understanding that I could very easily be that person that I used to hate very quickly.
        1:16:24Alright? So, yes, you can change who the fuck you are today in your brain, But it's gonna be a fragile decision.
        1:16:34Okay? What you live in currently, no matter if it's good or bad, was created by a past version of you.
        1:16:43Alright? That version of you literally created the outcome that you live in today.
        1:16:50And that is why your identity, if you are not doing well, feels like, well, my identity is like losing. Alright?
        1:16:59When you make that decision and you say, this is enough.
        1:17:05Yes. You are technically no longer who the fuck you were, but that hasn't cemented yet.
        1:17:11That hasn't become, like, as permanent as we want it to be. It's never fully permanent. Okay?
        1:17:17The strongest foundation can still be fucking cracked. But as you go down the path, it becomes stronger and stronger and stronger. And eventually, you say something like I just said where, like, I'm fucking unbreakable, dude.
        1:17:32I'm fucking unbreakable. I don't give a shit what the fuck happens. And I'm sure there's gonna be tests that come my way that are gonna challenge that.
        1:17:41I know there are because that's what life is. I've had it happen to me over and over and over again. But I've done enough, and I've pushed through enough of those to know who the fuck I really am.
        1:17:53Okay? And you have to be able to invest in that identity, not just say this is who I am.
        1:18:00Okay? That's the biggest difference. But I'm gonna tell you something, dude.
        1:18:06You're aware of this now. This person is you're aware of this. If you don't go, the rest of your life is gonna fucking suck.
        1:18:15The minute that light bulb turns on and you're like, oh, man. I'm not living to what I should be. I'm not who I should be.
        1:18:20I'm not this. I oh, I like to have this or that. That's awareness creeping into you.
        1:18:25And that's a great thing, But it's a terrible thing if you're not willing to fucking lay into it and build something around it, because you will fucking suffer your entire life.
        1:18:36And that is very important for you to understand. Once you become aware of what it is you're supposed to be and you do not pursue that, you are at the beginning of however many years you have left on this planet of living hell.
        1:18:51For real. And that's a very important thing for you to understand. You don't have a fucking choice, dude.
        1:18:56For whatever reason, God shined a light on you and said, this is what you could be. Mhmm.
        1:19:01Even if it was a fleeting thought. Even if it was something that just like and there's nothing you can do about it, bro.
        1:19:08You already seen it. So now you can't unsee it. That's right.
        1:19:11You know? That's right. DJ, how much weight have you lost?
        1:19:15Uh, in total, I'm at a I'm at, like, a 105 right now. 105. Alright.
        1:19:19You lost a 105 pounds. You basically lost a person. Alright.
        1:19:26Everything, now that the wait is off,
        1:19:31is better for you to do. Oh, a 100%. Everything.
        1:19:34Everything. Oh, yeah. Everything.
        1:19:36Yeah. Everything. Shopping, fucking nighttime.
        1:19:39You know what I'm saying? Yeah. Everything.
        1:19:41Everything. Everything.
        1:19:43Yeah.
        1:19:44Yeah, bro. It's it's it's it's worth it. That that's all, but it's it's We're buy some new clothes.
        1:19:50That's about it. You know what I'm saying? Shit's falling off.
        1:19:52But what
        1:19:53Tim's saying is, like, there's it's not like there's not a reward here. Right.
        1:19:58Right. Like Right. The progress that you make is the reward.
        1:20:05It's not a it's not a finish line. Yeah. It's not it's not a fucking number.
        1:20:08It's not a check. It's not a trophy. It's who the fuck you are, bro.
        1:20:13That's the reward. The reward is knowing who the fuck you are and being proud of who you are. Because you have the awareness of what you could become and you chose to become it.
        1:20:22That's the fucking reward, man. And eventually, you know what? You're gonna make money.
        1:20:27You know what's gonna happen too? You're gonna lose money. Okay?
        1:20:31You know what I mean? Yeah. Like, you're you're gonna you're gonna go through the ups and downs and this and that.
        1:20:35That's not that's not the dictation of of of your greatness, dude. Your personal greatness comes from your ability to get the fuck up and keep moving.
        1:20:45And in the real world, when we talk about competing, that's why it makes you such a formidable competitor. Because while other people stop and celebrate or other people break down when the storm comes, you don't.
        1:20:58And when you're that person, you cannot be beat. You cannot be caught. People can't make up ground on you.
        1:21:04And once you get ahead, and you will because everybody else will naturally quit or fall off or stop moving, you get so far ahead to where it becomes the ground cannot be made up. Yeah.
        1:21:14You know, if
        1:21:17just if you're just aware of your surroundings and where are the people you're around, everybody looks for individuals who are really successful to inspire them and so forth.
        1:21:27Sometimes you just need to look at somebody and say, I'm fucking losing to that. Like, seriously, I'm losing to that.
        1:21:35You look at it say, literally, am I I'm really lose that's what I'm that's what I'm fucking losing to. I'm losing
        1:21:42to a fucking bucket of beers. Yeah. I'm losing to a pizza.
        1:21:47I'm losing to that fucking shitty version of myself that I see in the mirror. I'm losing to that, dude? Yeah.
        1:21:54I'm losing to that. Are you fucking cape bro. Come on.
        1:21:59Well We're all better than that. Yes. Every single one of you listening, we're all better than that.
        1:22:04You just have to look at it the right way, man. And, like, what you're describing, this is why it resonates so well with, like, with relentless and winning and everything that you're about, Tim, is because ultimately, that's the message.
        1:22:20You are losing to your fucking self. Yeah. You're not losing to other people.
        1:22:26Are you in a competition with other people? Yeah. Probably.
        1:22:29If you're a business Yeah. Absolutely. If you're an athlete, absolutely.
        1:22:32You're lose to them too. Yes. But the reason that you are losing to them is because you're losing to yourself first.
        1:22:38Yep. And that's the responsibility part.
        1:22:41That's the accountability part. And you ask when I change? I change when I made my wife take a picture of me.
        1:22:48And, actually, I can tell you exactly when I changed. I can tell you fucking exactly.
        1:22:55I was on a fucking private jet, and the dude asked me if I need a seat belt extender. Oh, man.
        1:23:02Yeah. It's fucking I got so fucking pissed off, dude. Like, wanted to fucking kill the Did you need one?
        1:23:10No. I didn't. Alright.
        1:23:11I was just checking. The fact that he thought I did Right. Though.
        1:23:15Dude, it made me so angry. And for, like, ten minutes this was at the beginning of the flight.
        1:23:22Right? Sure. Yeah.
        1:23:23Yeah. Of course. So for, like, the first ten minutes of the fucking flight, I was like, I'm gonna fucking choke this motherfucker the next time he walks by.
        1:23:31Yeah. And and I and then, you know, he went up in the cockpit, you know, and and work it was a private flight. And I'm looking at Emily, and I'm like, I can't fucking believe that motherfucker.
        1:23:40And then I started to get embarrassed about what I was saying. I started to get like, dude, it's not I I just thought you're fucking fat.
        1:23:46Because he knew you he knew I knew he was right. Right. I knew he was right.
        1:23:51And and by the time I had landed on that flight, I had made up my mind. Yeah.
        1:23:57And it was no fucking option. So we were I I don't know. We were doing
        1:24:01we had to we had an engagement at some island. I can't remember where I can't remember where it was. It wasn't Epstein's.
        1:24:08I was about to say No. No.
        1:24:10As soon as you guys be careful with that, Tim.
        1:24:13One island, Tim.
        1:24:15No. It it was it was one of the it was it was one of the it was a prop it was a prop plane, and they were taking everybody's they asked everybody how much you weigh, and they had everybody step on a scale and so forth because there was a lot of big people.
        1:24:28Yeah. And they had to distribute. Like, you can't sit like, if you were traveling with somebody, you can't sit here.
        1:24:32You gotta Oh my god. Trying to even out the plane. Yeah.
        1:24:35To even They're out they're trying out they're trying to even out the plane. Oh, man. And and they and they they looked at Cher and myself.
        1:24:41They said, you know, you guys just come on. We don't we'll we'll fit we'll fit you guys in. We're we're I'm sure you were embarrassed as fuck for those other people that weren't you.
        1:24:47I'm just like Yeah. And but I'm just the situation.
        1:24:52It's just like, gotta look at it sometimes, man. I'm literally that's that's what that's what I'm losing to.
        1:24:58There's so many people out listen. There's so many people that inspire me every single day not to be like them.
        1:25:07No, man. Everyone is you know, there's a few people you wanna be like, but if you really look at it, he said, there's so many there's more people that will inspire you just look at.
        1:25:17I I don't want that. It's not the life I want. I don't wanna look like that.
        1:25:21I don't wanna feel like that. I don't wanna do it. That should be if that ain't enough, I don't know what the what the hell is.
        1:25:28And exactly what you said. You're losing to you're losing to, you know, glass of beer.
        1:25:34You're losing to a pizza. You're losing to a you're losing to a hot dog. And there are gonna be times that you lose.
        1:25:40I talk about this all the time. Fuck it. Every time I go to Costco and I'm checking out, that fucking menu is calling me.
        1:25:47Come on over here. Dollar 50 hot dog. No, bro.
        1:25:49That's the Pizza. It's good pricing. Good.
        1:25:51Great. And sometimes it wins.
        1:25:56I'm not gonna lie to you. Sometimes it wins. I and then and then I just look at myself.
        1:26:03I was like, what the fuck did I just do?
        1:26:05Sometimes when you get really good, what'll happen is you'll take a bite of that first bite of that pizza and you'll go, no. Fuck it.
        1:26:12No more. What Yeah. Yeah.
        1:26:13That happened to me with that with a beer. Yeah. I I was about to have a beer.
        1:26:17It was probably four or five months ago. I was up at Billy G's. I ordered a beer.
        1:26:23I took one drink of it, and I went, no. Fuck that. I don't want that.
        1:26:27So it's, listen, we're we're no different than anybody else who's listening to this show.
        1:26:33We go through the same trials and tribulations. We probably have gone through more. Well, that's what makes you more powerful.
        1:26:39Yeah. Alright. You should lean into those stories.
        1:26:41All the time. Yeah. All
        1:26:44the time. Alright? Dude, I think the thing that is most powerful, though, when you say, I don't wanna be anything like that motherfucker, is when it's a past version of you.
        1:26:55Yeah. Like, when I look at pictures of myself when I was big and fat, like, bro, I know it sounds harsh.
        1:27:05I fucking hate that motherfucker.
        1:27:08Mhmm. Like, if that were a physical being, I would literally physically fucking murder them.
        1:27:15Why? You know what I'm saying? But the problem is that person always lives inside of you, and you can't you can't completely kill it.
        1:27:21You can't completely kill it. Yeah. It's always there.
        1:27:24It's always there. And I think one of the biggest mistakes that people make is they do think that they've conquered that.
        1:27:30They think it's they think it's already been beat. I'm not that person no, motherfucker. You are that person still.
        1:27:37That this is why people who drink alcohol and they get addicted to alcohol, they have to fucking never drink it again. Because the minute they feed that version of themselves, that version gets, like, a lot of its power back.
        1:27:49And the minute they do it two or three days in a row Oh, it's it's person is back to full strength. Yeah. Yeah.
        1:27:55And and, dude Yeah. That's real that's real shit, man. You don't have to give that weak version of yourself a whole lot.
        1:28:01For some reason, that version gets a lot stronger off a little bit than than the unbreakable version. Yeah.
        1:28:07The trail, man. Yeah, bro. Well, guys, Andy Tim, my man.
        1:28:11That's a hell of a way to,
        1:28:13I guess, keep people moving throughout the game. You know? This is little mid midweek special here, man.
        1:28:17Yep. Yep. No.
        1:28:18This was amazing, though, man. Guys really appreciate it. We
        1:28:21got anything else? No. That was it.
        1:28:23I got a question for you guys. Yeah. Alright.
        1:28:25This is and I have been waiting to say to ask about this. You know, people put out and this has got nothing to do with the questions. So people have bucket lists.
        1:28:33You know, they always do bucket lists. Mhmm. Alright?
        1:28:38Andy, I think you had a bucket list that you might be the only person that ever had this on the list in the world. And, I wanna make sure I got this right.
        1:28:48Did you two drive a fucking tank to a gas station?
        1:28:55Yep. We did. Yeah.
        1:28:56Yeah. We did. Yeah.
        1:28:58Yeah.
        1:28:59We did. Who has a kid who makes a bucket list and say, I'm gonna own a tank, and I'm gonna drive it to the local gas station
        1:29:07and fill it up and drive out? I might I might be I mean, we might be the the only people that ever did that. Yeah.
        1:29:13I mean, that's like in history. Yeah. Yeah.
        1:29:14I'm like Like, there's certain there's certain, like like, I always think about this. This is like the weirdest thing ever. But, like, I think of, like, sentences that have never been said.
        1:29:23Like, you know? Like, no one ever said ever, like, well, fuck.
        1:29:30Maybe I'm wrong about this now. But, like, no one ever said, I'm gonna take this hatchet, and I'm going to cut off my own dick.
        1:29:37Like yeah. But, apparently, someone caught on.
        1:29:42Right? So that that has definitely been said before. But I always think about, like, I always think about weird shit like that.
        1:29:48Like, I'm like, okay. Has and I know for, like, adventure people, like, they're like, has a human being ever stepped on this piece of soil?
        1:29:56Right. Right? Um, and I think about that in terms of, like, things that have been said, which, like, creates, like, all these wild ass things.
        1:30:04Mhmm. Like like, what are sentences that have never been said? Like, this combination of words has never come out of somebody's mouth ever.
        1:30:11And it's funny because, like, I I never thought about that tank thing, but, you know, that's gotta be I mean, if somebody has done that, it's I I I mean I'm sure they did it in, like, wars. Right?
        1:30:22Like Yeah. They go in the gas station and they fill up their tank, but I don't think anybody just, like, did it casually. Yeah.
        1:30:27No. So the next thing is next time you and your wife go out to eat, valet it. Yeah.
        1:30:31Driving over there, pull it up and see. That's something that's done. Put it up.
        1:30:36They'll be sick. Up at the valet. Well, listen.
        1:30:37They can hit the road. Yeah. Yeah.
        1:30:40I'm like, these two motherfuckers and
        1:30:44filled up. I had to watch it again. I'm like For our next trick.
        1:30:47Yeah.
        1:30:49It's gonna be a a That's right. Helicopter. That's right.
        1:30:52Landing right on the roof. Yeah, man. I I think about weird stuff like that all the time.
        1:30:56Like, I I just think like where like, I don't know. You know, I mean, athletes do this.
        1:31:03Right? All the time. Like, like, look at the four minute mile.
        1:31:07No one ever ran a four minute mile. Now, it's like, if you're a
        1:31:12If you wanna compete, you have to. Yeah. You're not even in the class You know, like yeah.
        1:31:17It's just but but that's that's what, you know, people say, think outside the box.
        1:31:23There is no box. Yeah. Just you just figure, I'm gonna you know what?
        1:31:28Let's go do this. Yeah.
        1:31:30Yeah. Let let let's go And that's why those things are so admirable. Right?
        1:31:33Like, you know, you like, you look at, like, guys who have, uh, you know, ridden their bicycle around the world or done like, Greg Anderson right now is doing that row from Mhmm.
        1:31:45From Washington to Hawaii. And while that, you know, other people have done that, I mean, very, very few people have done that. I list.
        1:31:52Yeah, man. Like It's like something you see in a movie. Like, people will be stopping.
        1:31:56I could just be like
        1:31:58Oh, we got we people stop. Yeah. People stop.
        1:32:00You know, that's some kind where where you're drinking something, see the little guy, you gotta look at it and, do I fucking see what I just saw what I just saw?
        1:32:07Dude, you know what's funny is, like, normally, when I go up there and I'm driving one of the cars, like, people will come over and they'll look at the car and shit.
        1:32:16That day we took the tank up there, nobody came around us. Yeah. No.
        1:32:19No. Everybody was like they're like, I think they were totally like, what the fuck?
        1:32:25Mhmm. Mhmm. You know?
        1:32:27That was like one of my most viewed Instagram stories ever. That was a good one. Yeah.
        1:32:30The m rap gets it too. Yeah. The m rap's cool.
        1:32:32Yeah. But Hell yeah, man. But, yeah, man.
        1:32:34You know, it's, uh, there is no box.
        1:32:39You can do whatever you want. You can become whatever you want. You can create whatever you want.
        1:32:44But I can tell you this. It isn't gonna happen if you keep talking and listening to that bitch voice. Nothing great comes with that.
        1:32:51Nothing great. And your only hope you have you have two hopes.
        1:32:56Okay? One
        1:32:58Actually, something does come with that. A you become a great bitch. Yeah.
        1:33:02That's true. Yeah. Yeah.
        1:33:04And there's a lot of those. But, you know,
        1:33:07if you're listening to this show, you're already kinda fucked. Okay?
        1:33:12Because you already have the awareness that you wanna be better. You already have the awareness that you wanna become more.
        1:33:19You already have the awareness that you want to create something, and you can't go back.
        1:33:27Okay? So there's ignorance, and then there's awareness. And once you're aware, unless you pursue it, you're fucked, and that's it.
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