15:14Cru Mahoney · Talking Head
How to become addicted to waking up early
A 15-minute monologue on why waking up early is a self-trust practice, not a productivity hack.
April 30thThe argument in one line.
Other people's opinions are not data about your potential — they are noise generated by their own fear, and treating them as feedback is the mechanism by which most people stay stuck.
Read if. Skip if.
READ IF YOU ARE…
- You are building something — a business, a physique, a creative body of work — and the doubt of people around you is actively slowing you down.
- You respond to high-intensity, confrontational delivery and need activation energy after a stretch of soft effort or procrastination.
- You want 50 minutes of concentrated conviction with no ads, no product pitch, and no framework slides.
- You find yourself rationalizing why now is not the right time to start or push harder.
SKIP IF…
- You want a structured framework with named steps and concrete tactics.
- Profanity and confrontational rhetoric lower your energy rather than raise it.
- You are looking for nuanced, evidence-based discussion of mindset with counterarguments addressed.
The full version, fast.
The video makes one sustained argument: the opinions of others are not data about your capability — they are interference generated by their own fear — and treating them as feedback is the primary mechanism by which most people stay stuck. Multiple speakers arrive at the same conclusion from different angles: rejection tests commitment, consistency beats talent, and the only opinion of your effort that will matter in ten years is yours. The discipline thread in the final third pivots from ignore them to build something so strong internally that outside noise becomes structurally irrelevant.
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00:00 – 07:00
01 · Stop giving a fuck
Core thesis: everyone judges everything all the time — the fix is not managing their opinion but stopping the practice of collecting it.
07:00 – 15:00
02 · Commitment is binary
Being stoppable — responding to a single no, a single inconvenience — is the primary failure mode. Commitment either exists or it does not.
15:00 – 22:00
03 · Winners do what it takes
The distinction between winners and losers is not talent or circumstances. It is effort when no one is watching and when it stops being convenient.
22:00 – 29:00
04 · Train the mind or it trains you
The mind is a muscle. If you negotiate with it, it wins. Discipline replaces motivation as the operating principle.
29:00 – 36:00
05 · Pressure and the process
Adversity is structural to achievement, not incidental. Champions are formed in private repetitions, not public performances.
36:00 – 43:00
06 · Fear vs. faith
Fear distorts thinking. Faith replaces counting and calculating. When logic or emotion runs out, use the other. The balance produces I don't stop.
43:00 – 50:52
07 · It's not over until I win
Procrastination is tomorrow-worship; tomorrow is not viable. Self-discipline is the center of material success. The snooze button is the literal daily test.
Lines worth screenshotting.
- Other people's criticism tells you more about their fear than your capability — the two are routinely confused.
- Commitment is a binary state: there is no moderate commitment, only committed and not committed, and friction is the only difference.
- You can beat 99% of people if you can master the shame of rejection, the boredom of repetition, and the pain of feedback.
- How you do one thing is how you do everything — the fries you make when no one is watching are the same quality as the work that defines your career.
- Motivation is a feeling; discipline is a practice. Feelings are unreliable inputs for consistent output.
- Champions are made when no one is watching — game day is a lagging indicator of private repetitions already completed.
- The greatest achievements in a person's life tend to come right after their worst defeat — rock bottom removes everything except willpower, which produces focus.
- Self-discipline is the center of all material success. You cannot win the war against the world if you cannot win the war against your own mind.
- The snooze button is not a metaphor. It is a literal daily test of whether you will honor what you said you would do.
- Adversity is not an obstacle to the path — it is the mechanism that generates the capacity you need to hold whatever you are building.
- Skill is what gets you to the table; will is what keeps you there when everything is against you.
- You are not late, you are not unqualified, you are not out of chances — you are under contract when you should be under covenant.
- The only place success comes before work is in the dictionary.
- When logic says stop, use emotion. When emotion says stop, use logic. The balance of the two is where I don't stop lives.
- Your destiny is not predicated on someone else's decision — most people spend their lives trying to change minds that were never the obstacle.
The one commitment that makes all others possible.
WHAT TO LEARN
Most people are stoppable not because they lack talent but because they treat every opinion, rejection, and hard moment as a reason to re-evaluate — and that habit compounds into a life that never fully launches.
01Stop giving a fuck
- Other people's criticism is almost always a projection of their own fear, not a verdict on your capability — the two feel identical but require opposite responses.
- Commitment is a binary state: there is no moderate commitment, only committed and not committed, with different friction levels.
02Commitment is binary
- Being mostly committed produces the same long-run result as not committing.
- Motivation is a feeling that fluctuates; discipline is a decision made once and then enforced daily.
03Winners do what it takes
- Champions are formed in private repetitions when no one is watching — public performance is a lagging indicator of decisions already made.
- Adversity is not an interruption to the path — it is structurally required to build the capacity to hold whatever you are building.
04Train the mind or it trains you
- Self-discipline is the center of material success — not hustle, not talent, not network.
- The inability to choose actions in your own best interest when you don't feel like it is the mechanism behind most unrealized potential.
05Pressure and the process
- Rock bottom removes distractions and optionality, leaving only willpower and clarity.
- The people who come back from rock bottom tend to come back stronger because they stopped negotiating.
06Fear vs. faith
- You cannot outlast external resistance if you have not first resolved internal resistance.
- Perseverance — the willingness to fail and try again — matters more than talent or advantage.
07It's not over until I win
- The snooze button is a literal daily test, not a metaphor — honoring small early commitments builds the identity of someone who follows through.
- Your destiny is not predicated on another person's decision about you — redirecting that energy inward is the actual leverage point.
Terms worth knowing.
- Beast mode
- A state of maximum commitment where you refuse to stop regardless of conditions — not a mood, but a decision made in advance that is no longer subject to renegotiation.
- Under contract vs. under covenant
- A distinction in the speech: contract thinking means you quit when conditions change; covenant thinking means you are committed regardless of what happens. Most people operate on contract terms.
- Callous your mind
- Deliberately doing difficult, uncomfortable things every day to build mental toughness the same way physical training builds muscular endurance.
- The process
- The daily invisible work — practice, study, repetition, discipline — that produces results. Loving the process is what separates sustained success from momentary achievement.
Things they pointed at.
06:02productNike - Just Do It
06:05productAdidas - Impossible Is Nothing
Lines you could clip.
05:36
“You can beat 99% of people if you can master the shame of rejection, the boredom of repetition, and the pain of feedback.”
11:43
“How you do one thing is how you do everything.”
12:47
“All men are created equal. Some just work harder.”
19:49
“Pressure creates diamonds.”
36:00
“Fight weak emotions with the power of logic. Fight the weakness of logic with the power of emotion.”
37:00
“Everybody wants the prize, but nobody loves the process.”
50:50
“It's not over until I win.”
Word for word.
Read-along
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metaphoranalogy
00:00I had to stop giving a fuck about people.
00:03That was the biggest thing. I had to stop caring what people thought about me. I realized that everybody's fucked up.
00:09That's the one thing I realized. Fuck what they think of you. Ignore it.
00:13Block it out. Unleash the beast that they've been trying to cage in. It's time to step up.
00:19Get up. Get loud. Unleash.
00:22Don't give a shit what people say. I never did. I never do.
00:25I told you before I thought I was this shit. I'm telling you right now I'm this shit. What people say does not matter to me because whatever you do in life, good or bad, there's always gonna be somebody.
00:34You know what I mean? So I don't give a shit. I walked around and I put these people on a on a fucking pedestal.
00:39Everybody was better than me. So I can't tell you anything about me because you're gonna judge me and I'm feel even worse than what I am. What I realized,
00:47once I calm my mind down and sat back and looked at how jacked up this world is. Once you realize that you are not alone, everybody that's talking to you about how jacked up you are, only thing they've done better than you is they've hidden their fucked up world better than you have.
01:04People can't do something themselves, they wanna tell you you can't do it. Whenever you try to do something out of the ordinary,
01:10people will line up to tell you that you can't do it, why you can't do it, that you lose your time, you lose your money, that you will in effect die in the desert. Even people who should know better will try to discourage you. Don't listen to anyone.
01:21Everybody's full of shit. Nobody knows, uh, you or what you're capable of doing. Stay focused.
01:27Don't listen to nobody. Don't listen to nobody, homie. What's on your mind, just do it.
01:32Because what's destined for you, you're gonna get it.
01:35If you're doing good, they got something to say. If you're doing bad, they got something to say. So do what makes you happy.
01:42Because you see this jet, you see this private jet that we own? I got it because I did what the fuck I wanted to do. I made over $1,000,000,000.
01:49You know why? Because I did what the fuck I wanted to do. I'm gonna always tell Tame,
01:54do what the fuck you wanna do. Could you do me a favor? Stop being fucking scared to be you.
01:59Start being you. Fuck what they say. You keep worrying.
02:03How they gonna fuck what they gonna say. Start being you. Listen.
02:08Before you know it, life is gonna be over. And you wanna say to yourself, I didn't live my life. I'm seeing too many people out here being closed of people that they never met just because they seen them on social media and they put this this whole show on, this whole show, this production of their life is so great that you don't even wanna be you, that you abandoned yourself.
02:27I ain't gonna never jump outside of myself and be nobody else. I'm a be me. Stop fucking being you or stop being anybody else.
02:34Stop being scared. Be you and it's just like
02:37that. You know who you are. Do you know who you are and be you and I'm me.
02:42I'm happy being me. Feeling good seeing all that good, man.
02:46You can't really give a fuck about what people say no more. Because everybody gonna fucking critique everything that you do no matter what you do. That shit will creep into your mind.
02:54No matter if you believe it or not. That's wasted energy. That's wasted energy.
02:57I wanted to prove everybody wrong and I like literally lost myself in the moment.
03:03Just take action. Keep doing it. Keep doing what you're doing.
03:06Keep moving forward. And actually pushing the edges showed me that coming back to the center is is a blessing.
03:13Appreciating
03:15the mundanity, the small moments.
03:17You know, at the end the day, nobody cares. What we're going through, how your body feels, nobody cares. We gotta we gotta do our job.
03:23It is not an easy path.
03:26Fuck people. One thing you have to learn early in life, I didn't learn this till later on. I don't give a motherfucker.
03:33You can't care what anybody thinks about you. If I care what people thought about me, you think I'll be yelling out here, doing a 105 rock, talking shit.
03:43This is who I am. Find out who you are, whoever that may be. I'll give up with you are.
03:49Find out who you are and own that motherfucker and tell people to go fuck themselves. Don't ever worry about anybody or what the fuck they think about you.
03:59You do that, I guarantee you your life will be in shambles.
04:02You will become the biggest bitch of all time. Fuck them, bitch. You think I even know that?
04:08You think that give a shit about it? You know, no. I'm here for my own reason.
04:12My belief where I'm going in here provides a betterment for me. A purpose for me being here. They don't exist.
04:19I don't give a shit if a girl's naked bent up asking me to come over. I got work to do. Because if I get my work done right, I'll have a line of those to choose from if I do it right.
04:30You expect troubled times to come. You welcome that because that's the heat, the obscure nature that's required for you to change that betterment.
04:42To have this superiority mentality. You welcome that because your belief is so strong, you are committed.
04:49In the world in the world of commitment, there isn't a medium commitment, a moderate commitment, a low commitment.
04:58It's either committed or non committed. There's no in between. I don't alter my mission at hand.
05:04No one fucks with me because I don't allow them to. They don't pay my bills, that's why I don't give them any value. It's gotta be that way.
05:10It's gotta be unconditionally focused. If you are a good person and you're trying, truly trying and not trying to hurt anybody, you're fucking phenomenal by not fucking caring about other people opinions once and fucking for all.
05:24You can't wait for somebody else to cheer you on sometimes.
05:28Let me say it on this side. You can't wait till you fight. You better be your own cheerleader.
05:34You can beat 99%
05:36of people if you can master the shame of rejection, the boredom of repetition, and the pain of feedback. You can beat almost anyone to anything if you're willing to fail 20 times in a row. Look stupid in front of people that you care about and keep going long after it stops being convenient.
05:52Nothing you cannot do. You can have anything you have ever wanted, anytime you want. As soon as you give a shit, blame yourself and put some work.
06:02When I look at people, always ask the question. I say, man, tell me what Nike stands for. They said, oh, ain't that easy.
06:08Just do it. I said, tell me what Adidas stands for. Oh, ain't that easy, man.
06:12Impossible is nothing. I said, now tell me what you stand for. When people look at you, do they think excuses?
06:19When people look at you, do they think victory? When people look at you, do they think that's a person that's gonna give me everything they got, not on some days, but on every day and it's not gonna be predicated upon if I feel like it because I think we all know if we only work through the days when we felt like it, none of us would get much accomplished.
06:37I'm talking about the real level of commitment. Not the commitment that falls in line if everything goes right. I'm speaking of the commitment that says, I am going to stay true to what I said I would do long after the mood that I've said it in his life.
06:52See, most people ladies and gentlemen are stoppable. Most people, all you have to do is tell them no. All you have to do is make it inconvenient for them.
07:01All you have to do is make it difficult for them and they're stuck.
07:04See, when you go to get your goal, don't think that all you have to do is think positive and everything's gonna work out okey dokey for you. When you go to get your goal, you are sending a telegram to Murphy's Law to visit you personally. You thought you was just gonna have a dream and a goal and you were just gonna wake up and just walk into the sunset.
07:22You're like, dream, boom. It don't work like that. You have a dream and then life pumps you.
07:29 and say, do you really want this? You're gonna lose friends. Do you really want this?
07:35Do you really want this? Cousins gonna abandon you. People that you used to be like this with gonna think you bougie and don't wanna deal with you.
07:41It's a part of it, but I paid too much. If I was gonna quit, I would have quit in the abandoned building when I wanted to commit suicide and take my life. I should have quit when I heard my voice say, your mama don't want you, your daddy don't want you, hey, do lights.
07:56I got through that. So why I'm gonna quit over f on a grade? Come on.
08:00And so I'm telling y'all, you have come too far to quit now. You have invested too much to quit now. You have lost too much to quit now.
08:10Don't cry about it. Don't whine about it. Get a reward for your pain.
08:15You have to remind yourself of how badass you really are. You take one second when your mind and your body are saying we're done. We need to quit.
08:24You gotta remind yourself, hang on a second. I will become a hell of a lot more than this. And I have the strength to persevere,
08:31to move on, to not settle for what's in front of me. So it's gonna be a dog fight. I would love to tell you that on the road to success, everything is gonna work out.
08:40It's not. It's a dog fight. It's hard, but I've made up in my mind that I will get a reward for the pain that I go through.
08:49I will not stop in the middle of the process. I will not be defeated. I will not be destroyed.
08:54I will take everything that happens in my life, and I will allow the pain to push me to greatness. You will not break me. You will not stop me.
09:03The only way I lose is if I quit and you can't defeat me. If you wanna be a diamond, .
09:13If you can't take pressure, then you're not a diamond. If you're ready to quit, then don't get started. If you're looking for this easy path, don't get started.
09:21If you think they're not gonna close the door on you and say no a million times, don't get started. But every time they close the door, I just get excited. Why?
09:30Because I am not a no. I'm one yes away. You can't keep telling me no forever.
09:35You can't keep denying me forever. You can't stop it. I'm not trying to veer to the left or veer to the right or gradually get it together.
09:44I'm getting ready to do something so radical and so massive. I'm gonna turn the whole thing 180
09:52degrees.
09:54You got just enough strength left. You got just enough time left. You got just enough energy left to make one big turn.
10:02See, when people ask and say, how you doing? Even if you're having some difficult times, say, I'm blessed and highly favored because anytime you wake up and you don't have a white chalk outline around your body, it's a great day.
10:14And so by being committed to everything that I started, I finished it. It built a certain type of spirit. It built a certain type of mentality.
10:21It built a certain type of individual. And so now I couldn't quit even if I wanted to. I couldn't stop even if I wanted to.
10:28I too much sweat equity in my life and everything that I was doing. You're too close
10:33to quit now. You gotta take another lap.
10:38You gotta take another lap because you never know. This might be the one.
10:45You can't stop because you're tired. You can't stop because you got your feelings hurt. You gotta take another lap.
10:51Keep walking. Keep walking. Keep walking.
10:54You're gonna make it. You're gonna do it. You got an unstoppable fire.
10:58Come on. Take another lap. Don't you stop.
11:01Don't stop
11:02walking. That you become creative and relentless and keep on coming back again and again and again. And that it's you that you gotta take personal responsibility to make it happen.
11:12And when life knocks you down, jump back up and say, it's not over until I win.
11:20How many of you can honestly look yourself in the mirror and say, I am doing my best. Because if you can, you're fucking lying to yourself.
11:32Your job right now and how you execute that job is going to create the success habits that you're going to need down the road. How you do one thing is how you do everything.
11:46Just making fries. If you ain't making the best motherfucking fries every fucking time, guess what? You ain't gonna fucking make it.
11:52If you can't sweep the warehouse floor better than the next guy, you ain't gonna fucking make it. Because here's the truth. Losers always talk about how they hate to lose, but they don't do anything about it.
12:03But you know what winners do? Winners will do whatever the fuck it takes. Winners will show up and stay late every fucking day until they're winning.
12:12Winners will talk to anybody that can that can help them and take the lessons to heart and put them in play. That's what winners do. Losers talk about hating to lose.
12:22Losers say they hate to lose. Losers talk about how they wanna win. Winners do what the fuck it takes.
12:28And that means beating the next guy. If you aren't going to work at your job every day and looking at all the other motherfuckers and thinking, dude, I'm gonna beat the shit out of all of you, you don't have it takes. Winners wanna be the best.
12:40Winners have pride in being the best. Winners have pride in being dominant amongst their teammates.
12:47All men are created equal. Some just work harder. You wanna know what it takes to succeed as bad as you wanna breathe.
12:55It's what goes on when the cameras go off. Hard work, determination, and grit.
13:01You will not outwork me. I will get up earlier than you. I will go to sleep sleep later than you.
13:07I will put in more hours than you. I will read more than you. I will grow.
13:11I will do whatever it takes. I do things to separate myself from everybody. The passion that I have when I speak.
13:17The grind that I have when I do what I do. What are you gonna do to separate yourself? And if you ain't got no heart than me, if you ain't been looking harder than me, if you ain't sacrifice more than me, I'm a destroy you.
13:27And I'm not retreating. I'm not running. I don't care what they say on paper.
13:31I don't care how many games you won. We live by this and we die by this. We don't retreat.
13:36You're not giving one twenty. You're giving 70. You're giving 60.
13:40And you want what these people who've given sweats, who've given blood, who've given tears. You want what they paid for and it ain't free. It has everything to do with what time you wake up.
13:52It has everything to do with how you eat. It has everything to do with how you work out, how you prepare. It has every single thing to do with how you think.
14:01And when you want it as bad you wanna breathe says, I'm willing to make any sacrifice. I'm willing to go through any pain. I'm willing to go through any suffering.
14:09I'm willing to go through whatever it takes. So when I get in there and it's me and him one zero one that I guarantee at the end of it, I will be the one that surrender. And if you're gonna be the best, the cream of the crop, if you're be the apex, you gotta be it.
14:22It has to consume you. You gotta learn how not to give up or how not to give in. And you gotta understand that greatness is within you.
14:30You gotta pull it out. You gotta climb every mountain. You gotta climb.
14:34You got to. But whatever you do, you cannot give up. You cannot give in.
14:38Nobody ever said it would be easy. I know greatness is within you, and you got what it takes. You have to get this concept of going all in.
14:49You have to get this beast mode. I don't know everything. I have not accomplished everything.
14:54I'm not where I wanna be. I'm still learning. I'm still growing.
14:57I'm still trying to get better. You've gotta position yourself and stop doubting. Stop looking at what other people are getting and look at what they're doing and you start doing it, you start getting it.
15:06You don't get out of life what you want. You get out of life what you earn. Every day I feel like eating.
15:11Every day I feel like giving my wife the best life. Every day I feel like driving in a nice car. Every day I feel like flying first class.
15:18Every single day of my life. I feel like giving up a 100%. Every single day.
15:23I don't have days where I don't feel like it. Why? Because I'm counting on me.
15:28My wife's counting on me. I don't have days to waste. When you want it that bad, when you wake up early in the morning, when everything else is secondary to you, you're going to be successful.
15:39But until you do that, you'll never have it.
15:45Every decision that you make
15:49has consequences.
15:52Are you making yourself better? Are you making yourself worse? Are you moving forward or are you moving back?
16:00Are you making progress or are you stagnating? Every little decision you make counts.
16:11There are no shortcuts. There are no hacks. If you wanna take the easy road, I promise you it's longer and more painful than the hard road.
16:22If you set out and you say you're gonna do something, do yourself a favor and don't lie to yourself.
16:27Because that is the worst thing that an individual can ever do. You think you lying to your peers. You think you lying to your mother.
16:34You think you lying to your teacher. You think you lying to your coach. At the end of the day, when you look in the mirror, you lying to you.
16:39In 10 from now, nobody can do anything for you. That's gonna be the life that you created, not anybody else. You make your bed, you gotta lay it.
16:47Let other people blame their parents, their boss, or the system. Let weaker people complain that the world isn't fair. You are the leader of your life.
16:57Choose the hard path. The path of responsibility, hard work, and sacrifice.
17:03The path of discipline, humility, and ownership that ultimately leads to freedom.
17:10Make discipline part of your daily life and your daily life will get better.
17:18It's learning to to discipline this mind. It's a muscle. The mind is a muscle.
17:23Emotion is a muscle. I don't negotiate with myself. Well, maybe we'll do it tomorrow.
17:27I'm gonna do this. Or, let me like two more minutes till I'm ready. There's none of that shit with me.
17:31For decades, I go, I say it, we do. I'm not here to discuss this with my mind. There's mind and then there's soul and spirit.
17:39And soul and spirit, my soul fucking knows. And when I say jump, you fucking jump. I'm not here to have a discussion with you.
17:45But you have to take control and train this brain. If you don't train this brain, it'll use you instead of you using it. Instead of letting your goals and your tasks and your health and your discipline
17:57waver, rise up and aggressively move forward down the path toward victory.
18:07You have no business being average, but now you justified it. So you come up with these great reasons why you can't get up at five.
18:15You have these great reasons of why you have to do everything, why you don't execute, why you don't finish, why you don't follow through, why you say you don't exercise and you do it for about ten days and you quit. You've got an excuse for why you're average. I guarantee you if you were humble enough, if you were hungry enough, if you really wanted what you said, you'd sit down and you'd study what you do and you'd say, I can do this better.
18:39But I have not exhausted all my time. I have not exhausted all my research.
18:44There's something missing. You're not where you're supposed to be. It's not gonna take a ride, but it's a small gap, and the gap is called execution.
18:52If you wanna execute just a little bit more, you'll be on a whole another level. And I'm telling you, you're not where you wanna be financially. You are not the person you wanna be.
19:01And you have not given yourself
19:03enough credit to say, I just need to get up a half hour earlier and my whole life will change. It's a lifestyle. Instead of hitting that fucking snooze button in the fucking morning and not making your bed and not cleaning your house, you don't hit this snooze button.
19:16You get up. You don't wanna go run? You go run.
19:18You don't wanna go swim? You go swim. You don't wanna make your bed?
19:21You make your bed. You don't wanna clean your house? You clean your house.
19:23You don't wanna study? You fucking study. That's how you start to .
19:27It's gonna suck. It's not gonna be fun. Do something that sucks every single day of your life.
19:32That's how you grow. Make every day your masterpiece.
19:36The secret of your success is determined by what we do daily. And here's the crazy part. All you gotta do is look in the mirror.
19:42All you gotta do is deal with yourself and then we're get to a whole another level. Embrace
19:47the pressure. Pressure creates diamonds. Start to take the pressure that you feel from what it is you want to do and turn that into productive action.
19:56Let it be the thing that makes you get where you wanna go when everybody else is just taking it easy. No more playing after today. I need you to take control over every single area, and we're gonna do it one day at a time.
20:09And you're gonna get control, and then someday gonna be your day.
20:14Where does the switch come from? The overdrive. It is the thing that allows you to go the extra distance, to dig a little deeper, to push a little harder.
20:28It takes both emotion and logic to reach your maximum potential, to really give everything you have to go beyond your limits. Because emotion and logic will both reach their limitations.
20:45And when one fails, you need to rely on the other. When it just doesn't make any logical sense to go on, that's when you use your emotion, your anger, your frustration, your fear to push further, to push you to say one thing, I don't stop.
21:05When your feelings are screaming that you had enough, when you think you are going to break emotionally, override that emotion with concrete logic and willpower that says one thing.
21:17I don't stop. .
21:23Logic. Fight the weakness of logic with the power of emotion. And in the balance of those two, you will find the strength to save yourself.
21:34I don't stop.
21:37Everybody wants to prize, but nobody loves the process. Everybody wants to be a champion, but nobody's willing to put in the work that it takes to be a champion. Everybody wants to hold up the trophy and say, man, I did it, but nobody's willing to put in the work that it takes to do it.
21:51I love the process. I love the thought of working for what I want. And I firmly believe you're never supposed to wish for it more than you're willing to work for it.
22:01Your expectations never supposed to exceed your effort. But a lot of people they wish and they're not willing to work. And the great thing about life, life has a funny way of testing all of us and seeing how bad we really want what it is that we say we want.
22:17When you work for something, it give you a different type of attachment to it. The harder you work, harder it is to surrender. That's why cats can give up so easy.
22:24They ain't got nothing invested.
22:26But when a cat work for something, like when a cat been sacrificed for something, when you're have a cold day in hell before you take it from him. You can't be good and be a lesson. You can't be great, really, and be a legend.
22:37You gotta be phenomenal.
22:38I want you to push for legend. It is the process of the grind that shapes you and forms you. It's not the game.
22:46You think you become a champion on the field, you don't. You become a champion when ain't nobody watching you. You're doing your own drills and your own way.
22:54You're doing what coach tell you to do and you're doing your own stuff. You become a champion in the dark when ain't nobody looking. You don't become no champion when you put no dog or helmet on.
23:03You become a champion the way you eat. You become a champion the way you think. You become a champion in your grind when nobody knows what you're doing.
23:11When you put in those extra reps. When you watching those videos and you getting inspired, when you change your music and you just get on stage and you shine.
23:20It's the process that makes you sweet.
23:26Do you know how many people have had visions, ideas, and huge career moves that they were about to make, and they allowed the word no to stop them?
23:41When you make the decision to do what you wanna do with your life, just know this, because the family and the friends in your life do not share your vision, in most cases, they will be the first person to try and talk you out of what you wanna do with your life. But know this, only those that can see the invisible can do the impossible.
24:04People that don't have any dreams for themselves, they tend to be dream killers.
24:10They'll laugh at you. They'll call you names because they have no dreams. They don't want it.
24:19Most people go through life holding back. If you get into the habit of just being mediocre, it will become a part of your consciousness.
24:27If you get in a habit of giving less than what you have it within you to give, it will begin to reflect itself in your personality. It will begin to damage you psychologically.
24:39Psychologically. And you don't wanna be a part of that kind of self destructive behavior. You wanna set some high standards for yourself.
24:48There's greatness in you, and you've got to learn how to tune out the critics outside and the critic inside. And since I'm going to do this, I'm gonna harness my will, and I'm not gonna let anything stop me.
25:02You have to be relentless. You have to never let off the gas, never stop, never quit. Never allow anyone to talk you out of the dream, the vision, and ideas, and understand that for every level there's another devil.
25:17It is the devil's job to create challenges, issues and conflicts, insecurities, fear, because he wants to put you to a test.
25:27But I can tell you now, I piss the devil off every day because I just don't stop. And the devil is so mad. This fucking guy, doesn't matter if he gets sick, it doesn't matter what happens to his money or his finances, every time he gets out of his bed and he's on a mission to get it done.
25:45And as you begin to look at your life, decide that you're gonna start working on that dream.
25:52You're gonna work and nurture that idea. Now, there will be people that will criticize you.
25:58There will be people that won't see it for you. But I say to you, don't let nobody turn you around.
26:05You don't need anybody to understand it. You don't need anybody to approve you. You don't need anybody to say go ahead on and do it.
26:12If you get that, that's fantastic. If you get that encouragement, that's great. But I say stand up within yourself boldly and say, this is my life.
26:20I'm controlling my destiny. Or you've lost your business or lost your job or lost your home and you've been completely devastated.
26:29How do you come back? Cole, let me tell you something. It's possible.
26:33The greatest achievement in somebody comes right after their worst defeat. When they hit rock bottom, hit the bottom of the barrel, they had nothing left. Everyone's given up on them.
26:42The dead broke on their back. They're just now left with the intestinal fortitude, the pride within. Do I wanna stay on the bottomless belt or I climb the fuck out of this hole?
26:49It's at that point when everything's lost that everything can be gained. You've got to remind yourself, I knew I got what it takes to do this. And it's necessary that you go at it with everything in you pulling deep down within challenging yourself.
27:04Once you have that belief that's so strong, that override the crowds and sleep, the adversities, anything. You welcome that shit because that right there is supposed to be happen. Because without that kind of abuse on you, you will not become the battle tested, proven champion that holds a title, has a value to the title.
27:24You must go through those ends. Hit rock bottom. Your worst hour to spare becomes your best as you get back up.
27:32You learn from that. And you continue to put one foot in front of the other because what you're going for is what you believe.
27:42There are many people who have lost that fire in their eyes, who because of the experiences of life have said, no. I can't do that.
27:51See, you can experience enough pain in life. You can experience enough disappointment in life that he can clobber you to the ground and kick dirt in your face and you believe you can't do it.
28:06You believe that this is it for you. No, it's not.
28:11Every Pull yourself together and quit tripping because you in the process.
28:18God is processing you. He ain't through with you. If he was through with you, you would not wake up in the morning.
28:26The problem with society now is too many of us under contract.
28:30Contract means when things ain't going right, I quit. When things ain't going the way I think they should go, I give up. I give in.
28:37Most of you are under covenant. Covenant means, look, me and you, if the company go down, we go down with it. We do not retreat.
28:45We do not give up. We do not surrender. And the reason why most of you are not successful is because every single time stuff not going your way, you give up, you quit, you let go, and people feel weakness.
28:55They feel it. You can feel when somebody's not committed, when they're not dedicated, and there's another level you get to when you go all in. Phenomenally skill is cute, but it is a phenomenal will that says every time I get knocked down, I will get back up and I will succeed.
29:15I will not surrender. At some point, your faith gotta be tested.
29:21At some point, you got to be tested by life. Nobody's coming to save you. Nobody's coming to get you, but you can get yourself.
29:29You aren't getting any bricks in life. You make them for yourself.
29:33You will be tested. And how you face that test determines the rest of your life.
29:39The one mentality that you must have in life is that regardless of what's in front of you, you still must grind. I feel that most things I do, but still I I don't wanna do half this shit I do, but still I grind. You will make it through blood, sweat, and tears.
29:56Now is your moment to prove to yourself that nothing will stop you. When you have fear, fear makes you think in ways you shouldn't be thinking. When you have fear, fear makes you speak in a certain way.
30:09When you have fear, but when you have faith, you don't need to count. When you have faith, you don't need to go outside. When you have faith, you don't need to see how many horses.
30:16When you have faith, you don't need to see how many armies. When you have faith, you don't need to see how many swords. When you have faith, you don't need to count more shields.
30:22When you have faith, you just believe that it'll happen. If you can just keep hope alive, you can make it. Because when you keep hoping, it is really faith.
30:31You just gotta transpose it into I hope this happened to I believe this can happen. Doesn't matter what has happened. Doesn't matter what people think.
30:39That has nothing to do with you. Here's what matters. Where do you wanna go?
30:43What do you wanna do now? This thought, this vision that you have in your mind of where you wanna go and what you want to do. Feel it.
30:50Look at your goal. See yourself there. Experience the feeling of achieving the goal of making the decision or overcoming
30:57the challenge. Experience the glory. How you feel inside,
31:01and you can say I did it. See that happening. You would just believe that your day coming, that the sacrifices you are making today, they're gonna pay off.
31:11But if you do not believe, it ain't gonna happen. So I need you to work on your faith. I need you to wake up every day and say today ain't today, but my day coming.
31:19And I will not give up and try and get to that day. I will not stop. I will not give up.
31:25I will not give in until my day comes.
31:30And you're gonna have to fight and fight and fight and fight.
31:36And most of you won't be successful not because you can't do it, but you can't outlast your old you long enough to get to your new you. Because let's face it, when the alarm goes off, you got your head on that soft pillow, it's all nice and cozy and warm in there, you do not feel like getting up. You should not.
31:53That snooze alarm is the dream killer. When you press that snooze button, you're killing your dreams. Every single day when you wake up, you got two options.
32:00You can look at the and hit the snooze. You can look at that snooze button, boom. You can hit the snooze button and go back to bed and dream about what you wanna have.
32:07Or you can look at that snooze button, kick that clock and get up and go pursue your dreams.
32:13So easy. So easy to put things off. So easy to say you're gonna do it tomorrow.
32:19Well, I want you to reprogram your brain and tell yourself that tomorrow is not a viable option. Tomorrow doesn't work.
32:27You do it today. You get it done today. That's what you do.
32:31If you can get through to doing things that you hate to do, on the other side is greatness.
32:38No more excuses. No more hesitation.
32:43No more procrastination. No more negotiation. No more go on the attack.
32:49You don't stop until it's done. Don't expect front row seats if you're giving those lee effort. Everybody wanna win.
32:57Everybody wanna be on the winning team. Everybody wanna win, but everybody don't wanna work. Everybody want a reward, but everybody don't ever wanna work.
33:04We all gotta work. I gotta show up and show up one twenty. Every time where much is given, much is required, but you're get the rewards.
33:13Rewards come after you work, not before. The only place where success comes before work is in a dictionary. We're not going away, we're gonna do work.
33:22We're to put in work because every time you put in work, you get the same consequences. You get paid, you get rewarded. Discipline is you do it so long and so hard and you're so passionate about it that even when you don't feel like it, you still operate at the highest level.
33:39Beast mode is I will not stop one another stop. I will not quit when it gets hard. I will not complain.
33:45I will not worry. I will not fret. I will find a way when there is no way.
33:50I will make a door when there is no door. I will create a window when there is no window. I will create finance when there is no finance.
33:59I will find an opportunity when it doesn't exist. I will not be defeated because I know what my desires are and I know what I deserve. The reason why you stop and you start and you stop and you start is because the goal is not meaningful enough.
34:13You don't have enough skin in it. You don't have nothing to lose if you don't do it. What I'm telling you is you've got to create the type of scenario that if it doesn't work, you lose everything.
34:22And because you cannot lose everything, you've got to make it happen. If you just decide, I'm gonna keep my word. If I say something, I'm gonna do it regardless.
34:31Being more considerate, more trusting, more disciplined, you owe it to yourself to give it your best effort.
34:39If you get in the habit of being mediocre or doing just enough to get by, you're not hurting anybody but you. You're cheating you. If you follow it through, you keep your commitment to the commitment, you'll feel strong and powerful.
34:51That kind of commitment, that kind of spirit. If you could fix procrastination,
34:57what would your life be like?
35:00That's why you can't blow up. You ain't got enough discipline to discipline you.
35:05But the center of bringing any dream into fruition is self discipline.
35:13It's getting command of your mind to be able to choose actions that are in your own best interest. Every day, we are choosing shit that's not in our own best interest.
35:26So if the world is attacking you and the world wants to fight you and the world's trying to hold you down, so you will stop yourself from getting what you dream. Self discipline is the center of all material success.
35:41You cannot win the war against the world if you can't win the war against your own mind. And there are those of you in this room, you playing.
35:49You're still giving 50%. You're still giving 70%. Look, quit that job.
35:54If you're gonna go every day and get that job 70%,
35:57quit that job. So if you're not finding that motivation that you want, forget about it.
36:02Instead, impose some daily discipline in your life and start today.
36:09Lazy people do a little work and think they should be winning, But winners work as hard as possible and still worry if they're being lazy. So if you're a winner, you ain't comfortable. Every day I get up and give everything I got to everything on the quarter simply because this is who I am.
36:26Like the only thing I need every day of my life is eighty six thousand and four hundred seconds. That's it. Like I don't need some reward.
36:32Like the only thing I need is breath in my body and I'm flat out going. Get it. You're not in here to get an achievement.
36:40You don't need to pay a fucking dudes till later in life you never wonder what it. You need to erase that out of the equation. We're putting the work in now so we never wonder what it.
36:49Not run by the clock.
36:51Run by our desire where we wanna go tomorrow. Because the more energy you give, the more that life can express through you, can create through you. We don't know when God's gonna take us out of here, so every day has gotta be the best day.
37:04Every day, we gotta go get it. Every day, we gotta work out. It could be the last day, and because it could be the last day, we can't live it like we used to live it.
37:13Too many of you in this room, you act like you're gonna be 200, 300.
37:17You are running out of time. Act like this. You know what separates the winners from the losers in this world?
37:23The difference is that winners are honest with themselves about the effort that they put in. They don't blame anything but themselves when they don't get the result they're after. Instead, they recognize their own lack of effort.
37:36They take responsibility for it, and they fix the fucking issue. Only you can hold yourself back from getting what you want.
37:43Not your parents, not your teachers, not your circumstances. You are in control. Every single day is a win or a loss.
37:53And you do what you needed to do today because that's all that matters. There is no magic. There is no what.
38:00One day at a time, one win at a time until you make winning who the the fuck you are.
38:09Can you survive the temporary? On the other side of temporary pain, you get introduced to your other self, and that other self produces that other life.
38:19When challenges and issues come back to back to back and it seems like something is after me, something is attacking my journey, you're thinking about quitting, you're thinking about giving up, You are caving in.
38:35Don't give up. Stay in it. Stay focused.
38:39Maybe you need to rename your storm. Yeah. It sucks.
38:43Yeah. It's hard. But somehow healing's coming out of this.
38:46It's easy to have faith and feel good when you're feeling good and you have no pain and your bills are paid. It's easy to be motivated then.
38:55But when that's not the situation, it's hard.
38:58But it's worth fighting. It's worth mustering yourself up, standing up inside yourself. It's worth being up tempo.
39:05It's worth fighting relentlessly,
39:07never giving up. There's gonna be things that go on that are out of your control.
39:11The worst thing you can do is let something that's out of your control control you.
39:16Get control of yourself. Get control of your emotions. Don't get angry.
39:20Don't get frustrated. Instead, stay calm and figure out how to move forward.
39:27You know what I ask myself when going through pain? What if I can do it? What if I can defy all the odds?
39:33What if I can prove everyone wrong? What if I can pull off a fucking miracle? What if I can become someone that no one thinks I can be?
39:42And just the thought of that can give you the strength to pull yourself out of the gutter and back in the fight one more time. You gotta go all the fucking. When there's a will, there's a way and there's always a way.
39:54When you're committed, you don't care about the facts. You don't care about the odds. You don't care about the opinions of others.
40:00The only thing you care about is making it through to the other fucking side.
40:05No matter what it takes, you just gotta keep searching, keep fighting, keep hammering, keep failing, keep trying, keep getting back up again, and stop at nothing to reach it. I will never quit because if you quit, you're done. I will never quit.
40:18I will persevere and I will thrive on adversity. My team expects me to be physically harder and mentally stronger than our opponents. I will be physically harder and mentally stronger than anything that comes against me, my family, my business, my brothers, my sisters, my team.
40:37I will be the one that is physically harder and mentally stronger and I will work to maintain that position. You won't be.
40:45You have got to make a decision in your life. You have got to make a decision about your fitness. You have got to make decisions about your business.
40:56You have got to make decisions about your marriage. You have got to make decisions about your kid. Because you know what?
41:02Your only other option is? To crouch in stagnant fear like a coward and potentially die and potentially put the lives of everyone who depends on you in jeopardy. And the reason that Chad Wright is sitting here right now talking to you is because Chad Wright must ered whatever strength that he had left to claw his way back onto his freaking feet and pony up that no matter how many times I was knocked down that I would muster enough strength to get back on my feet and get in the fight.
41:34You've got to continue to work on yourself personally. You've got to decide to be relentless.
41:38You've got to decide never to give up. You've got to find some reasons within yourself that will give you the stamina when life catches you on the blind side to get back up again, to keep on calling and coming back again and again and again. You're gonna quit or you're make it to your goal.
41:52You're quit or you're gonna make it to yourself. You're quit or you're stand there and do what you gotta do to make your dreams become a reality. You have to be disciplined every single day and train yourself to follow through
42:26It's very, very simple to get what you want, but it's not easy.
42:31It's your job to make yourself do the crap you don't wanna do so you can be everything that you're supposed to be.
42:42And you're so damn busy waiting to feel like it, and you're never going to ever. No one's coming. No one.
42:50No one's coming to push you. No one's coming to tell you to turn the TV off. No one's coming to tell you to get out the door and exercise.
42:58Nobody's coming to tell you to apply for that job that you've always dreamt about. Nobody's coming to write the business plan for you. It's up to you.
43:08And because you're only ever gonna do the things that you feel like doing right now or that feel good right now, unless you understand that you've got to parent yourself, you gotta push yourself, you're not gonna make your dreams come true.
43:24If you wanna live your best life, your absolutely
43:27best life, you gotta do me a huge favor. You gotta watch them choices you make. People make bad choices.
43:31They wake up another, make another bad choice. They make another bad choice. Now they got a habit of bad choices.
43:36Right? And they like, how do I get here? Choices.
43:38How do I get here? You trying to get to certain places, but you ain't making the choices that's gonna get you there. You are your feelings.
43:46The problem is that most people, they like, they can't get up in the morning. They ain't got no energy. They don't got the energy to keep up with me.
43:53I'm like, boo, ain't nothing wrong with you. You just ain't got the stamina. You just ain't got the energy.
43:58You can't smart everything. You can't out think everything. Some stuff is just you gotta be powerful.
44:04It's just some stuff that you gotta have stamina for. You're just too slow. It just take you too long.
44:10You wake up, take you three weeks to do what it could take twenty four hours to do. It don't make you a bad person, but you're gonna forever be average because to be great, you got to keep up. No alarm clock needed.
44:20My passion wakes me up. My drive wakes me up. My determination wakes me up.
44:26My ability to be, do, and act whatever I want. It wakes me up. What wakes you up?
44:30What drives you? Why are you playing this game? You gotta begin with the end in mind.
44:35So whatever your dream or your goal is, you gotta wake up every day to it. You gotta go bed with it. Are you hearing what I'm telling you?
44:43You gotta read stuff. The music you listen to, everything you do gotta forward to that dream. I didn't get to where I am.
44:50I didn't get here being lazy. I didn't get here binge watching TV. I didn't get here taking days off.
44:56I personally know what it takes. One day I made a decision that enough is enough. I'm tired of being happy.
45:03I'm tired. I'm tired of being good. I'm tired.
45:07I made a decision Enough is enough. It's showtime. In order for you to go from one level to the next level, in order for any woman to transition, for any man to transition,
45:18the thing that they want must be greater than the thing they currently have.
45:22You only transition from one level to the next when you're tired of the level you own. You don't belong at the bottom and it's time for you to get your butt from down there.
45:33It's time for you stop being comfortable at the bottom. Get your butt up and get to where you're supposed to be. Get where you belong.
45:40Do what you're supposed to do. Live like you're supposed to live. You gotta kill.
45:45Every single day day of my life, I feel like giving up hundreds of days. Every single day, I don't have days where I don't feel like it. Why?
45:53Because I'm counting on me. My wife's counting on me. My son's counting on me.
45:58I don't have days to waste. And your grind has to match your dream. You're
46:06gonna have so many people tell you, you don't have what it takes. How are you, of all people, gonna do that?
46:15You're being unrealistic. You're not gonna make it. Don't believe a word they say.
46:22You're gonna have to block out the noise of everyone around you and focus on yourself.
46:28You go after and you give it all you have. If you lose, at least you try, man. I failed.
46:34It's 10 times more of a man than someone said what if. Because what if never went to the arena. In life, it's not the genetic guy who wins, with the guy with the most potential that wins.
46:44It's a person with the greatest perseverance that wins. Always willing to get up and go at it again and go at it again.
46:50That's the guy who has his hand raised later in life, guys. That's the guy you guys need to be.
46:55Every true leader, they're called weird. They're called eccentric. When you do the things of real leadership, you're gonna be called strange.
47:04Get strong enough in your own skin that when people laugh at you or when they throw stones at you, you keep on going. What are you gonna do now? How are you gonna control that now?
47:15How are you gonna flip it upside down and say, Roger that. Now I'm gonna harness this shit.
47:20And you'll read about me years from now. And everybody who roamed you in the past, they gonna have to feel you. They gonna have to see Don't get even.
47:29Don't worry about getting even when you already beat the odds. You wanna make your dream come true, you gotta stay focused. Some people rather get even than get ahead.
47:35Stay focused on where you wanna go.
47:38I just kept on doing what I was supposed to do. You have to be relentless.
47:42You have to never let off the gas. Never stop. Never quit.
47:45Never allow anyone to talk you out of the dream, the vision, and ideas that God has sent you. We all get knocked out. I've had my haters.
47:54I've had people who've come against me, who try to sabotage me. I'm like the liar. I'm not like a slave.
47:59I don't need something external to motivate me. I find something within. Life gonna whip your butt.
48:07Life is gonna bully you. Stop whining. Stop crying.
48:10Nobody cares. Be demanding. Let it hit you, but don't let it pump you.
48:16Stop letting people affect your day, affect your life, affect the outcome of what's gonna happen to you. Waste no more effort wrestling with other people. Your destiny, your future is not predicated on the decision of someone else.
48:31You wasted too much of your life trying to change other people's mind about you. It doesn't matter what they think about you. It matter how you see yourself.
48:41The fulfillment of your dreams lies within you and you alone. When you understand and accept this, then nothing or no one can deny you greatness.
48:51Everybody said you don't read well enough. You're not a critical thinker. I'm not.
48:54But I'm a beast. You ain't gotta be smart when you a beast. You ain't gotta be the most talented when you a beast.
49:00You ain't gotta be the most talented when you got that dog. I'm gonna fail. I'm gonna fail.
49:05I'm gonna fail. I'm gonna fail, and I will succeed. I'm gonna fucking make myself good enough.
49:09I'm driven. I'm obsessed. I wanna prove people wrong.
49:12While they talk shit, you keep working. While they gossip behind your back, you keep working.
49:17And at the end of it all, they will lose and you will win. What if all of us took that attitude after we face a rejection and a no, and we have a meeting and no one shows up? Well, somebody say, can count on me, and they don't come through.
49:33What if we have that kind of attitude, the cause repossessed, nobody believes in you, you've lost again and again and again, the lights are cut off. But you're still looking at your dream, reviewing it every day and say to yourself, it's not over until I win.
49:48Life will yield to you. And I'll go to war for what I want. I will go to war for what I love.
49:53So I won't stand down. So if you get in my way, I will either step on you or step over you. This is your territory.
49:59This is your turf. Turf. This is your field.
50:01This is your court. This is your home. Protect what's yours.
50:03How dare you to dominate your space, your world,
50:08and to leave a legacy. It doesn't matter how many times I fail. I'm gonna courageously pursue it.
50:14I don't care what people say. I don't care what they think. This is something that I want that gives my life meaning and value.
50:19You gotta work through it. You gonna get up. You gonna get dressed.
50:23You gonna get out. And you gonna do what you've been called to do. You gonna be what you called to be.
50:27You gonna have and you're prove that everybody that tried to break you, everybody that tried to stop you, everybody that tried to kill your dream, you're prove all of them wrong.
The Hook
The bait, then the rug-pull.
Fifty-one minutes of voices that have survived something — compiled, sequenced, and set against black-and-white frames of people climbing in the dark, running through snow, and throwing punches at nobody watching. No presenter, no slides, no product. Just the one argument, made over and over from different directions until it sticks.
How they asked for the click.
MENTIONED ON CAMERA
Visual structure at a glance.
