The argument in one line.
Claude Code skills can run an entire cold email campaign—from strategy and list-building to copywriting and personalization—automatically and cheaply enough to generate 100,000 personalized first lines in a day for under $200 in AI tokens.
Read if. Skip if.
READ IF YOU ARE…
- You run a B2B outbound operation or agency and want to automate campaign strategy, list building, and copy generation without burning through your own Claude API credits.
- A founder or growth lead with zero cold email infrastructure who needs a step-by-step system to go from ICP definition through personalized first-line generation in one day.
- You're already sending cold emails but manually building lists and writing copy, and you want to compress that workflow into Claude Code without learning to code yourself.
SKIP IF…
- You sell B2C or use inbound/organic channels exclusively — this system is built entirely around cold outbound email campaigns and won't transfer to other acquisition models.
- You've already built proprietary cold email systems or work at a company with established outbound infrastructure — this covers fundamentals, not advanced optimization.
The full version, fast.
A 28-skill Claude Code repository can run an entire cold outbound campaign � ICP onboarding, list building, copywriting, and personalization � without burning your own AI API tokens. The system kicks off with /cold-email-kickoff, which walks you through infrastructure setup, interviews you on 12 ICP questions, generates 15-25 campaign strategy options, pulls sample lists from Prospeo, Blitz, Disco, and Google Maps, and writes copy section by section with explicit buy-in at each step rather than dumping three finished variants. The unlock is using a Task sub-agent for personalization so writing happens inside your $200/month Claude plan instead of paid API tokens � one operator produced 100,000 personalized lines in a single day, with a feedback loop that refines the prompt until two passes land clean before scaling.
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00:00 – 00:22
01 · Cold open + promise
Eric promises a Claude Code system that runs your entire cold outbound campaign without spending your own AI tokens — and says he's giving it away for free in the video.
00:22 – 01:09
02 · Who Eric is + why Claude Code
Founder of Growth Engine X (200-300 positive responses/day for clients). Five months obsessed with Claude Code. He pulled every skill they've built, stripped the API keys, and packaged it for the audience.
01:09 – 01:49
03 · What a Claude skill is
A skill is an instruction manual for an AI agent — explicit step-by-step procedure so Claude doesn't go grab 'the craziest blog post' on cold email. It follows your documented skill instead.
01:49 – 02:18
04 · How to install the repo
GitHub repo link goes in the video description. Paste the top-line link into Claude Code and say 'download these skills' — it provisions everything for you.
02:18 – 02:45
05 · Three things every campaign needs
1) Email infrastructure + warm inboxes. 2) A list of your ICP. 3) Something to actually say to them. The first skill onboards you on infra (Dynadot domains, Zapmail inboxes); the rest builds the list and the copy.
02:45 – 03:38
06 · The five strategy skills
/cold-email-kickoff orchestrates: ICP onboarding, lead-magnet brainstorm, campaign strategy, and campaign copywriting. One command, hands off to the next.
03:38 – 04:24
07 · Infrastructure + list-building + copy skills
Infra skills auto-configure Dynadot, Zapmail and Smartlead. List-building uses Prospeo, Blitz, Disco-Like, Google Maps. ICP prompt builder loops to qualify each company. Then a spam-word checker, spin-text creator, and Smartlead campaign uploader.
04:24 – 05:12
08 · Walking the kickoff in the terminal
Live Claude Code terminal — /cold-email-kickoff. First step is the infrastructure status check: do you have Smartlead, a Prospeo key, a MillionVerifier key? If yes, move to ICP onboarding.
05:12 – 05:59
09 · Picking the example brand — vibe.co
Eric demos against vibe.co (self-serve CTV ads, 'Meta Ads Manager for TV') — a brand he'd love to land but doesn't work with yet. Claude pulls a public profile of vibe.co and proposes an ICP without any input.
05:59 – 07:05
10 · The 12-question ICP interview
Skill asks 12 questions: what they sell, best customer, target job titles, headcount range, industries in/out, geographies, triggers, domains to disqualify, the offer. Claude pre-fills answers from the public profile and asks you to confirm.
07:05 – 08:04
11 · Triggers + offer + lead magnet
Claude proposes triggers (recent funding, recent hire, heavy Meta/Google spend, Shopify/Klaviyo installed, recent product launch). Offer locked in: $200 of free advertising. Lead magnet noted.
08:04 – 09:15
12 · The 25-idea campaign strategy doc
Skill writes a campaign-strategy.md with 15-25 campaign concepts — name, targeting level, list filters, AI strategy, value prop, overview. Examples: 'Creative ideas for Shopify DTC', 'Meta Fatigue', 'Recent Fundraiser'.
09:15 – 10:00
13 · Sample list already pulled
Claude auto-pulls a sample list of CEOs, founders, and marketing leaders at DTC companies (furniture, home furnishings, consumer goods) so you can eyeball quality before a full export.
10:00 – 10:42
14 · Where you are in the flow
Status check inside the terminal: infra confirmed, ICP onboarded, lead magnet stored, 25 strategies queued, sample list pulled. Next: pick a campaign and write the copy.
10:42 – 11:40
15 · Picking a campaign — Blindster Lookalike
Claude recommends 'List B' (Golden ICP, Blindster Lookalike, etc.). Eric picks Blindster Lookalike — DTC home-improvement brands on Shopify, 10-150 employees, strong UGC presence.
11:40 – 12:50
16 · Step 1 — Campaign direction (confirm-before-write)
The big copywriting fix: instead of dumping three drafts, the skill asks you to approve direction first — target audience, core pain point, value prop, proof point, campaign angle. Buy-in at every checkpoint.
12:50 – 13:58
17 · Step 2 — Subject + first line strategy
Claude proposes three subject/first-line variants. Eric rejects the fake-exclusivity one, picks the casual conversational one ('Quick one — are you running TV ads for {company} yet?'). He notes WhisperFlow is the right input tool when you want to redirect.
13:58 – 15:00
18 · Step 3 — Value prop + CTA + final copy
Confirm value prop (CTV is a second channel, not a Meta replacement). Confirm CTA. Then Claude writes the final copy: three subject options, three opening lines, full body for email 1, 2, 3 with variants. QA checklist included — no em-dashes, word counts, banned phrases.
15:00 – 15:57
19 · Status check + next-action menu
Skill recaps progress (infra ✓ ICP ✓ lead magnet ✓ 25 strategies ✓ sample ✓ copy ✓) and offers next steps: upload to Smartlead as DRAFT, build the full list, run spam-word checker, write copy for a second campaign, or pause and ship later.
15:57 – 17:21
20 · THE biggest hack — sub-agent personalization
Tell Claude Code to spin up a Task sub-agent to write the AI personalization lines. Eric wrote 100,000 personalization lines in one day on a $200/month Claude plan — about $70 in tokens, inside his daily limit. Replaces Clay's per-token spend.
17:21 – 18:28
21 · Sample personalizations + WhisperFlow redirects
Walking real generated lines for Baby Delight, Green Attics, Modloft. He shows how to talk back to the prompt in plain English when a line feels too AI ('nobody says unwinding on the couch') — the skill rewrites until two consecutive lines pass review before locking the prompt.
18:28 – 18:52
22 · Install + CTA
Drop the GitHub link into Claude Code or Codex with 'install these skills for me' and you're done. Asks for comments on whether to keep giving away big bundles like this.
Lines worth screenshotting.
- A Claude Code skills bundle that orchestrates cold outbound from ICP onboarding through list building through copywriting through personalization runs an entire campaign without consuming your own AI tokens.
- The /cold-email-kickoff skill confirms infrastructure (domains, inboxes) before touching strategy or copy, preventing the most common cold email failure mode: good copy with nowhere to send it.
- Claude researching a target company from its website and auto-generating a proposed ICP before asking for confirmation compresses 30 minutes of manual research into a single onboarded response.
- A sub-agent personalization loop that wrote 100,000 first lines in a single day on a $200/month plan demonstrates how parallelism changes the economics of personalization at scale.
- Skills are not magic — they are structured instruction manuals that prevent the AI from defaulting to generic best-practices instead of the agency's specific and validated methodology.
- 200-300 positive replies per day from a cold outbound system means the bottleneck shifts from lead generation to sales capacity, which is the correct bottleneck for a growing agency.
- A GitHub repo where the user pastes the URL into their Claude Code terminal and types 'download these skills' is the correct distribution mechanism for a complex multi-skill bundle.
- AI-confirmed copywriting — where the model checks in at each stage before proceeding — maintains human judgment in the loop without requiring the human to write a single word.
- The spam word checker and spin text creator skills inside the bundle address deliverability as a first-class concern alongside list quality and copy quality.
- A skill that learns from positive replies over time is a flywheel: the more campaigns run, the better the system understands what language converts, improving future copywriting automatically.
- Publishing 28 agency skills as a free GitHub repo is a lead generation strategy that demonstrates competence before selling a service — the skill bundle IS the sales call.
- Prospeo, Blitz, Disco, and Google Maps each reach different segments of a B2B list — building skills for all four ensures the system can source contacts across every available channel.
Steal the architecture, not just the skills.
Joe's playbook
Eric's bundle works because the skills hand off to each other in a fixed order — not because any single skill is magic. That's the unlock for your own /lfb-line, /clip-lab, /mod-producer ecosystems.
- Build skill bundles as a track structure: Strategy → Setup → Source → Make → Iterate. Five tracks, every track ends by handing the next track its inputs.
- Always start a flow with an infrastructure status check — 'do you have X, Y, Z?' — before any content work. Saves the user from typing into a dead end.
- Replace 'spit out three full drafts' with confirm-before-write: ask for direction, get a 'confirm', THEN produce. Apply to every AI generator in the MCN stack.
- Use Task sub-agents for high-volume AI fields (first lines, hook variants, ad headlines). $200/month plan, ~100K outputs/day inside daily limits — kills Clay-style per-token spend.
- End every interactive flow with a status recap and a next-action menu: 'here's what we did, here are the four things we could do next.' The menu reduces decision fatigue and keeps the user inside the skill.
- Soft CTA = paste a GitHub link in. No tally form, no calendar gate, no waitlist. The give-away is the marketing.
- Pattern-match this for /killing-excuses: a video that gives away the whole bundle of how-to-shoot-it skills (locations, outfit progression, escalation axes) becomes the sales asset for the LFB Line offer.
Terms worth knowing.
- Claude skill
- A reusable instruction file written for Claude Code that defines a specific workflow or task — functionally an operating procedure that tells the AI agent exactly what steps to follow, in what order, so behavior is repeatable and controllable.
- cold outbound
- A sales methodology in which a business initiates contact with prospects who have had no prior relationship with the company — typically through cold email or calls — as opposed to inbound marketing where prospects come to you first.
- ICP (ideal customer profile)
- A detailed description of the type of company or person most likely to buy a product, benefit from it, and become a long-term customer — used to filter lead lists, target ad campaigns, and personalize outreach.
- lead magnet
- A free resource, offer, or incentive given to a prospect in exchange for their contact information or attention — used to initiate a sales relationship before asking for a purchase commitment.
- SmartLead
- A cold email sending platform that manages multiple sending inboxes, sequences, and campaign tracking — used here as the destination where AI-generated copy and lead lists are uploaded for automated delivery.
- Prospeo
- A B2B lead database and prospecting tool used to pull contact lists filtered by job title, company size, industry, and other criteria — one of several list-building sources referenced in this outbound workflow.
- spin text
- A technique where multiple variations of a sentence or phrase are written and randomly selected during email sending — used to prevent email providers from flagging repeated identical messages as spam.
- deliverability
- The ability of an email to successfully reach a recipient's inbox rather than being routed to spam — affected by sending domain reputation, email content, and authentication settings like SPF, DKIM, and DMARC.
- sub-agent (AI)
- An AI process spawned by a parent agent to handle a specific subtask — in this context, a personalization sub-agent that independently writes custom first lines for each prospect contact without requiring manual input per row.
- CTV (connected TV)
- Television content delivered via internet-connected devices such as smart TVs, streaming sticks, and game consoles — used as an advertising channel where brands can run video ads on streaming platforms like Hulu, Roku, or Peacock.
- CPA creep
- A gradual increase in the cost per acquisition of a customer through a given advertising channel — often caused by creative fatigue, audience saturation, or increased competition for the same ad inventory.
- meta ads library
- A publicly searchable database maintained by Meta that shows all active and recently run advertisements across Facebook and Instagram — used by marketers to research competitor ad creative and messaging strategies.
- Dynadot
- A domain registrar used to purchase custom email sending domains at scale — cold outbound agencies typically buy many domains to distribute sending volume and protect deliverability.
- ZapMail
- An email inbox provisioning service used to set up sending mailboxes on purchased domains — part of the technical infrastructure required to run high-volume cold email campaigns safely.
Things they pointed at.
03:45toolDisco-Like
03:46toolGoogle Maps (as a list source)
16:43toolSonnet 4.6
Lines you could clip.
00:14
“I'm gonna show you how to use it and give away the entire system for free in this video.”
01:36
“A Claude skill is just an instruction manual made for an AI agent so that you can give it distinct instructions that it'll follow step by step.”
13:45
“I wanted AI to tell me, hey, this is the direction I think I wanna take. Can you confirm? Then I confirm. And then it says, okay, that means the first line is gonna look like this.”
16:38
“I've written a hundred thousand lines in one day on a $200 a month Claude code plan. That was maybe $70 in AI tokens.”
17:17
“Some people say AI personalization doesn't work. They can see through it. It's just because your prompt isn't good enough.”
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
metaphoranalogystory
00:00There's a system entirely built inside of Claude Code that can do everything for you in your cold outbound campaigns, from coming up with the campaign strategies, writing the copy, pulling the lists, and even personalizing all of the emails without spending any of your own AI tokens. And I'm gonna show you how to use it and give away the entire system for free in this video.
00:19Now, if you don't know who I am, my name is Eric Knoloslowski. I run a outbound agency called Growth NGINX where we generate anywhere from 200 to 300 positive responses per day on behalf of our customers. And for the last five months, I've been obsessed with Claude Code.
00:34And what I did today was I pulled out every skill that we've ever made. I took out all of the private things like the API keys so that I'd be able to give it away to you, the viewer, for free. And I'm gonna show you how it works and how you can use it for your business as well.
00:47And for those of you who have never used a Claude skill before, all it is is just an so that you can give it in distinct instructions that it'll follow step by step, and it won't just grab . It's actually following the actual skills that we have created inside of this documentation.
01:06Now the way you can get access to it is we have this GitHub repository, which will be in the description of the video, and all you have to do is literally copy and paste the link at the top and then put that into your Claude code terminal and just say download these skills and it'll get everything started for you. But for now, we're just gonna do a quick overview of exactly what's in this skill so you know exactly what to expect.
01:25I like to tell people that there's three things that you need to get right in order to launch a cold email campaign. One is you need an email infrastructure and inboxes to send from. Two is you need a list to send to of your ideal customer profile.
01:37And then three is you need something to say to them. Building inboxes, buying domains, all that is super easy. The first skill that it'll actually onboard you with is it'll make sure, did you buy domains?
01:47Did you buy inboxes? And if you haven't, it'll ask you to set up a Dynadot account and a ZapMail account, so then that's all done. Super easy.
01:53Don't worry about that part. The rest of the skill is all helping you build the best list you possibly can with the best copywriting you possibly can, and it'll load it into Smart Lead everything that you could possibly need. And it all gets started with this cold email kickoff button.
02:05This is just a quick overview of everything that it's getting included, but I think it's a better breakdown if we just talk about it here. We have five skills for strategy. We have the cold email kickoff, which kicks off our ICP onboarding, our lead magnet brainstorming, our campaign strategy, and then helps us with the campaign copywriting as well.
02:22We have our infrastructure setup, which I said is skills where it's gonna ask you to make a Dynadot account, a ZapMail account, whatever you're gonna need, and it's gonna upload them into SmartLead for you and make sure that all of the settings are configured. And then we have our list building. We're gonna use Prospio.
02:36We're gonna use Blitz. We're gonna use Disco Like. We're gonna use Google Maps.
02:39These are the main ways that, uh, we build lists and I wanted to make sure you had access to all these as well too. It also includes our ICP prompt builder, which is just a loop that goes through and just ensures that all of these companies are actually in our ICP. Then we have our cold email starter kit that just explains everything about cold email and best practices if you're really new.
02:58In the previous one, it'll actually create your campaign copywriting. So we have our spam word checker, we have a spin text creator, and a skill that uploads the campaigns into Smart Lead for you, so you don't have to think about that. And then, finally, we also have skills that look at your positive replies and learn from your positive replies, a deliverability test, a experiment design, and then most importantly, a personalization sub agent pattern.
03:19Let's just jump straight in to look at what this skill looks like when we're actually running it. And so here is just my Claude terminal. And in my Claude terminal, all I did was I just turned on Claude and I hit backslash cold email kickoff.
03:34And that's where it said, great. I'll start the cold email kickoff flow. Let me begin with step one and your infrastructure questions.
03:39And so you could do this on your computer. But as you could see, I one shotted the whole conversation because I know that these skills work very well because we've been using them legitimately for the last five months. So the first thing it does is it checks, do you have infrastructure?
03:51You're not gonna be able to send any emails until you have domains and inboxes set up. So it's confirming with you, do you have the infrastructure? And it knows that we're gonna be setting up campaigns in Smart Lead.
03:59We're gonna be using a Prospio API key, and we're gonna need a Million Verifier API key as well too. And you can get all of those things set up on your local computer as well. But let's say that we have everything, and then we're gonna move on.
04:10Then it's gonna ask us, okay. Now that we're ready to start creating cold email campaigns, what company are we gonna create these cold email campaigns for? And so we're gonna do this for a company that is not one of my customers.
04:21I've always wanted to work with this company, vibe.co. They basically help people get started with TV ads on streaming networks. And so I've already validated that this offer can absolutely get responses on cold emails, so I think it'll be a good one to go through.
04:34So it just gave me like, hey, you've already launched a campaign for vibe.co. Do you wanna start fresh or do wanna use that? That was just because I already got them leads on a on a different thing.
04:42And so anyway, we start fresh. And then immediately, without me doing anything, it immediately jumped in it gives us an overview of who vibe.co is and what it learned about them. As you could see, it learned some great things about vibe.co and I didn't have to do anything.
04:54It's a self serve streaming slash connected TV advertising platform. Think Meta Ads Manager, but for TV. That nailed it.
05:00And we have all this ancillary information about it as well too. It made a proposed ICP for us, and it asked us, does that match your understanding? It already onboarded, and it said, alright.
05:09I already know what vibe.co is, and it's already gotten all set up. So then I say, yep. This is awesome.
05:13What's our next step? And then it says, well, we're gonna start the ICP onboarding interview, like I said. I need to know 12 things about this company.
05:19And then it's great. We go through, based on the site, what do you sell? And then it says this, and I said, confirm.
05:24Great. Question two, who is your single biggest customer? See how awesome this skill is.
05:28It learned from the site that they have Blindster as a customer. They have One Hope as a customer. They have CJO, Hairstory, Whisperflow, Branded Bills, all of these companies.
05:36It was asking, who is your absolute best customer? So I answered on behalf of vibe.co. I'm a huge fan of Whisper Flow, so I wanted to include that.
05:44But I also wanted to include more of a consumer packaged good ecommerce company as well too, so I put Blindster in there. It even noticed, great. These are two totally different companies.
05:52This is an AI app, and then this is a d to c ecommerce company. What job titles should we target? Boom.
05:57Put in all the job titles. What's the head count range? Is that a hard minimum and a hard maximum?
06:01And I said accept. Questions for industries in and out, amazing. It's doing a great job with this.
06:06Geographies, US only. Are there any triggers that matter?
06:08These personalizations and triggers, I didn't touch anything. It came up with recent frontbays, recent hire, currently running heavy meta or Google Ads, Shopify or Klaviyo installed, running an app install campaign, do they have a mobile app on the app store, recent product launch. Awesome triggers.
06:22All of those were great ideas. Do we wanna disqualify any domains? For now, I just said, hey, disqualify and exclude direct competitors who they already looked up, and now we're gonna be able to exclude those as well, which I thought was awesome.
06:33And then it wanted to get the offer, and what are we gonna ask them to do? Which, of course, again, is something that we're definitely gonna need. And we said we wanna get them started with their first $200 of advertising for free, which is the thing that I see on their meta ads.
06:45Maybe if they were to run this campaign, they'd wanna book a demo or whatever it might be. And then it's just asking about the lead magnet and all these other things, which now this is just going over the onboarding. As you can see, it's really, really in-depth on the onboarding.
06:56I'm just gonna move through and I'm gonna get to the point where we're gonna pull a list for ourselves. So the first thing that it does is it just onboards us. And then the second thing that it'll do is it'll actually get a campaign strategy document put together where it comes up with 15 to 25 different ideas of campaign strategies so that you don't have to be thinking about them.
07:14The first thing that you could see is we have our campaign strategy for vibe.co, and then it has our campaign ideas all in here. And look, so then we have the campaign name, the targeting level, the list filters, our AI strategy, the value proposition, and the campaign overview.
07:29So creative ideas for Shopify d to c, broad, targeting Shopify d to c companies, 10 to 500 employees in The US, CMO, head of growth, website, meta ad library scrape, and then we're gonna use that to create three specific TV angles built from their current creative audience and bestsellers. We wanna help them make more money, etcetera.
07:45It like explains everything about the campaign strategy that you could possibly want, and you could ask it to go in deeper every time as well too. You could also do the meta fatigue, where the basic campaign of this is we could say save money, move 10% of meta budget to CTV, get a second attributable channel. See, it even wrote the hook for us.
08:00You've got 47 meta ads live right now. That's the point where most brands start seeing CPA creep from creative fatigue. CTV gives you a fresh channel and fresh inventory.
08:07Already gave us that hook. We know that we can scrape the meta ads library with Appify to be able to get this. And so that is already what our campaign strategy document looks like out of the box.
08:17And we've got 25 ideas for ourselves, and then it even has some campaigns that don't use any AI as well too. Gave us our next steps, everything that you could possibly need in a campaign strategy. It also automatically pulled a sample list for us as well too, where what we're looking at here is a bunch of CEOs, founders, and marketing leaders, see vice president of marketing, chief marketing officer, at these kind of direct to consumer companies.
08:40And we can look at some of the industries of them, furniture and home furnishings manufacturing, consumer goods, building materials, retail furniture and home furnishings, everything that we could possibly have in here. We have a nice little sample list completely pulled for us automatically from Claude Code as well too.
08:54Now at this point, you're using this skill. It's already onboarded and learned about your business, who your ideal customer profiles are, what you wanna sell them, what's the hook, what are we trying to get them to do. It already has set up your sending infrastructure for you.
09:05It has already created 25 campaign strategies that you get to pick from and figure out which ones are your favorites. And it has pulled a list for us automatically as well too. The next thing that we wanna look at is how it automatically creates copywriting for us and how we can just plug that copywriting straight into our campaigns.
09:23And so it asks me, which campaign do you wanna go with? And it says, I'd launch the golden ICP campaign. I'd launch the blindster lookalike, etcetera, etcetera.
09:30It's giving me suggestions on what I would do. So I said, let's do list b and I wanted to see the campaign strategy document, Move to campaign copywriting, and now this I worked on for a long time, so I wanna go over this.
09:40The problem I had see how it's saying invoke campaign copywriting for campaign six, blindster lookalike. That's the one that I picked. The problem that I had with any kind of AI generated copywriting is it would kind of just give me three full sets of copywriting, and then it would go in a direction that I didn't really like.
09:58So what I instead wanted to do was I wanted AI to tell me, hey, this is the direction I think I wanna take. Can you confirm? Then I confirm.
10:05And then it says, okay, that means the first line is gonna look like this. I think the second line is gonna look like that. And when we say the social proof, it's gonna look like this.
10:11What do you think of that? And that's exactly what we're getting here. So we're getting buy in at every point.
10:15So first, it's step one, campaign direction. Do I approve this target audience? Yes.
10:20The core pain point, they sell a high consideration product with a long research cycle. I would agree with that. We're gonna help them make more money, so we're gonna say we wanna add CTV in.
10:28The proof point is the direct quote from the CEO about needing an objective third party truth on attribution. Campaign angle. You saw a product people researched for weeks.
10:35Retargeting them on TV during that research window is where Blindster found their sweet spot. Here's $200 to test the same playbook. Perfect.
10:41Great buy in. So we have all of this available. It even tells me what AI variables I think we should use, which we're gonna talk about how we create those in a little bit.
10:47And then we're gonna be good. And so then we say, yes, I don't wanna improve anything. A great point that you might wanna do here is use WhisperFlow to then say, hey, actually, I want you to go in this direction, and just give it a ton of context, and it'll just absolutely be able to take that.
11:00Step two, subject line plus first line strategy. It'll basically say subject, how blindster cracked this. First line.
11:07Remember, I wanted to tear apart the email by the subject line, then the first line, and then keep going. How blindster cracked this, First name. The thing about selling AI product type.
11:15So the thing about selling sports clothes, or the thing about selling hunting gear, or the thing about selling outdoor equipment. Is customers research for weeks before they buy? Meta retargeting windows run out.
11:24Google gets expensive. Blindster had the same problem. This is what'll show up in their preview text.
11:28I like this hook a lot. First name, giving the first 100 d to c home improvement brands this week $200 to test TV ads. Now I don't really like this that much because it's like a fake exclusivity thing, so I didn't pick this one.
11:38And then we have a AI generic one. First name, a quick one, are you running TV ads for company name yet, or still all Meta and Google? So then I said, you know what?
11:45Let's go with option three. I kinda like the way that that came across nice and casual. It even told me that we should go with option one.
11:51Even while I'm filming this, I'd probably even go with option one, but when I was going through this chat, I made it option three. So going with option three, subject question for first name. First name, quick one.
12:00Are you running TV ads for blah blah blah like we talked about? And then again, now it's getting buy in from me so that it's not just inventing things. Value proposition.
12:07Make more money. CTV is a second channel with its own attribution, not a meta replacement. Frame it as the channel most CDC founders like you are testing in 2026.
12:15Brief pure name drop. Great. Great on the CTA.
12:18And so I can confirm everything before it creates final copy. I can confirm the whole direction that the campaign is going in. Then it creates the final copy, three subject line options.
12:27Are you running TV ads for company name yet or still all Meta plus Google? Most CDC founders your size are testing CTV in 2026. Brands like Blindster and Hairstory use it to target long cycle buyers.
12:36Great. Wanna drop $200? And we have all these variants.
12:38Awesome. And then we have variants for email two, email three, etcetera, etcetera. Right?
12:43And even showed me what variables we're using in all of them, and then our QA checklist. First line is specific, no em dashes, no band phrases, word counts, all that other stuff. So now, we have our campaign copywriting done for ourselves as well too.
12:54And it even gave me an update on status. We have our infra check, we did our ICP onboarding, we have a lead magnet, we have campaign strategies, we picked a sample, and we have copy for the campaign already.
13:04And now we're it's saying, alright. What is the next steps that you wanna do? This whole Claude skill is made so that you can do everything from this skill.
13:11So now it gives us the option. Do we wanna upload this campaign into Spark Lead as a draft? Do we wanna make the list builder?
13:17Do we wanna run our spam word checker skill? Write copy for our second campaign, the golden ICP, synthesize campaign plan MD and pause and ship later. But I actually said, alright.
13:26I wanna show everybody how the works. Probably one of my biggest tips for people when they are using Claude code or Codex to set up outbound campaigns is for the longest times, we all know that we are writing AI first lines or AI generated text inside of clay, and we were using AI tokens to be able to make that happen. The biggest hack that I have for you is to tell Claude Code or tell Codex to set up a task sub agent and do the personalization writing for you.
13:51So if you're on the $20 plan, the $100 plan, the $200 plan, I've written a 100,000 lines. It wasn't first lines. It was technically the third line in the campaign, but I've written a 100,000 in one day on a $200 a month Claude code plan.
14:04That was maybe $70 in AI tokens, and it just fit in within my daily limit of my plans.
14:11And so I think this is a great hack. You can use an phenomenal model like Sonnet 4.6 and get great lines written. And then we also have a loop that makes these lines really good as well too.
14:21I gave it these instructions where I said if we are reaching out to a brand that sells hunting equipment, we could say while your target customer is watching TV, you could show a fast paced nature scene of hunters using your hunting equipment to get back home faster to their families. Or while the hunters that you wanna retarget are watching TV, you could show them these kinds of items or whatever it might be.
14:39So then I said, you go make the prompt, you write it. Again, remember how much time we used to spend in clay getting this prompt perfect, checking our results, and all those things. So now we have baby delight.
14:47Target customer new and expecting parents. Personalization. While new parents are unwinding on the couch after bedtime, you can run an ad showing a in one of your loungers, reminding her that calm nights are possible.
14:58I'm a new father. My son is five months old as of today. That sounds great.
15:02So we're giving them an idea of if they were to use vibe.co, what is the actual use case that this brand would be able to have?
15:09And now some of you might say, Eric, that's great. This line though, it just looks too much like AI. I would never send it.
15:16Then we just open up Whisperflow and we say, hey, you know what? Nobody really says unwinding on the couch after bedtime. Stop saying that.
15:23And instead say, you can target new parents and show them an ad of a tired mom finally exhaling as her baby sleeps in one of your loungers reminding her that calm nights are possible. And any part of this that you say, hey, this is too much AI, just tell it and then it'll fix it. And then say, hey, nobody really uses language like unwinding on the couch after bedtime.
15:41Make it more casual. Make it a fifth grade reading level. Whatever you find is the the bad part of the writing, we can do that.
15:46Some people say AI personalization doesn't work. They can see through it, all these things. It's just because your prompt isn't good enough.
15:52But instead of rewriting the prompt yourself, now we can just go back and forth with AI and we can say, hey, I don't like this. I actually want it to look like this and give it the context. And so let's do another one.
16:01Green attics. Texas homeowners with sky high summer AC bills. While Texas homeowners are sweating on the couch watching their AC bill climb, you can run an ad showing your crew rolling fresh insulation into a Dallas attic as the thermostat finally drops and the family relaxes.
16:13Great. So could you could you imagine completely automatically with this skill, what if we were to send an email on behalf of vibe.co to the Green Addicts company and say, are you running TV ads for Green Addicts yet or still all Meta and Google?
16:25Most CDC founders your size are testing CTV in 2026. Brands like Blindster and Hairstory use it to retarget long cycle buyers. Well, I had an idea of TV ads that you can run while Texas homeowners are sweating on their couch watching their AC bill climb, yada yada yada.
16:38And we just go back up to our copywriting. We insert that line right in between here. Want me to drop you $200 credit link to it?
16:44No card, no call. Is that different than what a human would send if you were to actually be manually sending this and you would actually type it out? I'd argue that it's not.
16:51And so now, this loop is set up so that any feedback that you give, and it even comes up with the feedback too. Wow. This skill is smarter than I thought.
16:59It's saying the pattern is holding well. It said, oh, actually these companies are b to b companies, and actually the CTV thing isn't going well. We should filter these out from the campaign entirely.
17:08And it's saying let's not target b to b companies. Love it. Nice job.
17:11Now, we could actually target these b to b companies, but I like this a lot. And so then it says number six, it's even giving an improvement. Heavy stone rings is technically jewelry, not home improvement.
17:19Good that the AI still wrote a strong line for it, but the sliding it on is big day, ending is excellent. Yes. I agree.
17:24Number eight, Modloft has the strongest line in my opinion. Specific matte walnut bed frame grounded h d two b emotional feel like, what did it write for Modloft? While that design conscious New Yorker alright.
17:33So then I would go back and I would say something different. Like, nobody actually says design conscious New Yorker while a homeowner is unwinding on their tired old couch watching HDG TV.
17:43You could run a slow pan across a matte walnut mod loft bed frame in a sunlit loft and make them feel like their place finally grew up. Alright. Except for this design conscious thing.
17:50I don't know why AI likes to do those kind things, but otherwise it's great. So this is the where the prompt skill comes in. Which rows are edits versus good as is?
17:56Points in the numbers. Do you want the vary the situation rule? Stop all of them from saying unwinding on the couch?
18:02We could do that. Should I strip b to b brands? Anything else in the pattern that feels off.
18:06It knows that it needs to go over the personalizations over and over until it gets it two times in a row correct before it locks in the prompt and runs that across all of your contacts that you're gonna pull from Prospio, Blitz, Disco Like, whatever it might be. In order to install this, it is literally as simple as going to this link in growth engine, Noah Slowsky, Cold Outbound Skills, and literally copy this link into Cloud Code or into Codex, and say, hey, install these skills for me.
18:34You'll get access to everything. This has a ton of things in it, and I just hope that you find it to be as valuable as I do because I literally use these skills every day. Let me know in the comments if we should make more videos like this where we're giving away such gigantic things or if we need to make them a little bit more focused.
18:50But, hey, just let me know. Thanks for watching.
The Hook
The bait, then the rug-pull.
Eric Nowoslawski is giving away the entire Claude Code skill bundle his agency uses to do 200-300 positive replies a day — every campaign strategy, every list-builder, every copywriting and personalization sub-agent. The pitch is simple and rare: it's 28 connected skills that hand off to each other, the API keys are stripped, and you run the whole thing inside your existing Claude Code plan instead of paying per-token through Clay.
Named ideas worth stealing.
02:18list
Three things every cold email campaign needs
- Email infrastructure + warm inboxes
- A list of your ICP
- Something to say to them
Eric's mental model for ordering everything. Infra is one-time; list + copy is where the skill bundle spends its energy.
Steal forany course or YouTube intro that needs to make a complex topic feel simple in three beats
02:45list
The 28-Skill Cold Outbound Bundle
- Strategy (5 skills) — cold-email-kickoff, ICP onboarding, lead-magnet brainstorm, campaign strategy, copywriting
- Infrastructure (4 skills) — Dynadot, Zapmail, Smartlead inbox manager, deliverability audit
- List building (8 skills) — Prospeo full-export + search-api, Blitz, Disco-Like, Google Maps, competitor-engagers, ICP prompt builder, list-quality scorecard
- Copy & send (4 skills) — cold-email starter kit, spam-word checker, smartlead-spintax, smartlead-campaign-upload
- Iterate & automate (7 skills) — positive-reply learner, deliverability test, experiment design, personalization sub-agent
The full architecture of the repo — five tracks, 28 skills, every one hands off to the next.
Steal forJoe's own /lfb-line, /clip-lab, /mod-watch skill ecosystems — Eric's track structure (Strategy → Infra → List → Copy → Iterate) is a clean template for any multi-skill bundle
05:59list
12-question ICP onboarding interview
- What they sell
- Single biggest customer
- Job titles
- Headcount range
- Industries in
- Industries out
- Geographies
- Triggers that matter
- Domains to disqualify
- Offer / what you're asking for
- Lead magnet
- CTA
Twelve specific questions, in order. Claude pre-fills from the public site and asks you to confirm/edit — not write from scratch.
Steal forMod Producer onboarding, MCN+ onboarding, any 'tell us about your business' flow that currently makes the user do all the typing
11:40model
Confirm-before-write copywriting loop
Instead of generating three full drafts, the skill asks you to approve direction → subject line strategy → value prop → CTA → THEN writes final copy. Buy-in at every checkpoint means you never get a finished draft that's pointing the wrong way.
Steal forliterally every AI generator Joe builds — the default 'spit out three full options' UX is broken. Confirm direction first.
15:57model
Sub-agent personalization loop
Spin up a Task sub-agent inside Claude Code to write the AI personalization line. Iterate the prompt in natural language until two consecutive lines pass review, then lock the prompt and run it across the full list. 100K lines/day inside a $200/month Claude plan.
Steal forkills Clay's per-token charges. Same pattern works for any high-volume AI-generated field — first lines, ad headlines, video titles, hook variants
How they asked for the click.
VERBAL ASK
18:28link
“It is literally as simple as going to this link — growthengine, Nowoslawski, Cold Outbound Skills — and copy this link into Claude Code or into Codex, and say 'hey, install these skills for me'. You'll get access to everything.”
Soft, value-first CTA — no email gate, no 'book a call', just a public GitHub link. The whole video already delivered the value; the CTA is permission to claim it. He also asks for comments on whether to keep giving away big bundles, which is a smart engagement nudge.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
AFFILIATECommission earned if you click.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
