Big Idea

The argument in one line.

Claude's natural-language web search becomes a lead-generation engine when connected to an outreach platform via MCP, turning a single typed prompt into a populated contact list ready for multichannel sequencing.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

A B2B sales rep or founder who wants to build a prospect list from publicly available signals (podcasts, news, LinkedIn activity) without a dedicated scraping tool.
Someone already using Claude.ai who hasn't explored its MCP connector capabilities and wants a concrete workflow example.
A sales team evaluating intent-based outreach tools and curious how AI assistants can feed their existing pipeline.

SKIP IF…

You're looking for a code-level tutorial — this is entirely point-and-click inside Claude.ai's UI.
You don't do outbound sales or lead generation at all.
You need a vendor-neutral guide — the second half is a product demo for Gojiberry specifically.

TL;DR

The full version, fast.

The video demonstrates a two-tool lead generation stack: Claude.ai finds contextual leads via natural-language web search (the example is B2B entrepreneurs who appeared on podcasts last week), and Gojiberry handles enrichment and multichannel outreach sequences. The bridge between them is a custom MCP server configured in Claude's Settings > Connectors panel — once set up, you can push contacts from Claude into Gojiberry with a single typed instruction. The presenter positions Claude as the flexible research layer and Gojiberry as the structured execution layer, with intent signals (LinkedIn engagement, job changes, competitor activity) determining outreach timing and personalization.

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Chapters

Where the time goes.

00:00 – 00:35

01 · Hook — the live prompt

Presenter opens Claude.ai and begins typing a lead-gen prompt in real time: find 5 B2B entrepreneurs who did a podcast last week + their LinkedIn profiles.

00:35 – 01:35

02 · Claude searches and returns leads

Claude searches Apple Podcasts and Spotify, returns a list of 5 entrepreneurs with LinkedIn URLs. Presenter narrates each result and asks Claude to fill in the missing fifth LinkedIn profile.

01:35 – 02:35

03 · Connector setup walkthrough

Settings > Connectors in Claude.ai. Presenter shows the Gojiberry MCP server already configured and explains how to add it: paste the endpoint URL, add the Gojiberry API key.

02:35 – 03:40

04 · Push leads to Gojiberry via Claude

Presenter types 'add these five leads to my Gojiberry account' — Claude calls the MCP connector and the contacts appear in the Gojiberry dashboard. Table summary shown in Claude's response.

03:40 – 05:10

05 · Enrichment and profile pictures

Contacts are visible in Gojiberry. LinkedIn blocks profile images; Claude fetches them from other public sources. Email enrichment shown as already populated. Leads are now ready for campaigns.

05:10 – 06:20

06 · Multichannel campaign flow

Presenter navigates to Campaigns in Gojiberry, shows an active outreach sequence (email + LinkedIn). Explains the intent signal used: prospect appeared on a podcast = warm opener for pitch.

06:20 – 07:59

07 · Intent signal tour and CTA

Signal Agents section: keywords, competitor engagement, job changes, funding events, profile visitors. Recap of the full workflow. CTA: free trial link in description.

Atomic Insights

Lines worth screenshotting.

Claude's web search can act as a no-code lead scraper when given a precise natural-language brief — podcast guests, news mentions, funding announcements.
MCP connectors let Claude push data directly into third-party tools without copy-paste or CSV exports — the handoff is a typed instruction.
Intent signals (competitor engagement, job changes, keyword activity) give outreach a 2–5x reply-rate lift over cold contact lists according to the presenter.
LinkedIn's API blocks profile pictures publicly, so Claude falls back to fetching images from other open web sources when asked.
A single Claude prompt can return a shortlist of leads with LinkedIn URLs, company info, and context — the same query that would take a human researcher an hour.
The MCP setup in Claude.ai is a one-time configuration: Settings > Connectors > Add custom connector > paste URL + API key.
High-intent leads are defined as contacts who recently engaged with a keyword, a competitor, or an industry expert — not just job-title matches.
The two-tool split (Claude for discovery, outreach platform for execution) keeps each system doing what it does best rather than forcing one tool to do both.

Takeaway

Two tools, one typed sentence, a populated outreach list.

WHAT TO LEARN

When an AI assistant can search the web and push results to a connected tool via a single typed instruction, the traditional multi-step lead-generation workflow collapses into one conversation.

A natural-language prompt can replace a dedicated lead scraper for contextual research — Claude searching podcasts, news, or LinkedIn activity surfaces names that keyword filters miss.
MCP connectors remove the data-transfer step entirely: once configured, Claude can write directly to your CRM or outreach tool without a CSV export or Zapier middleman.
Intent signals — a prospect who just engaged with a competitor or appeared on a podcast — give outreach a 2–5x higher reply rate because the opening line references something they actually did.
LinkedIn's API deliberately blocks profile images for privacy reasons; AI tools that claim to pull them automatically are fetching from other public sources, not LinkedIn's own data.
The practical constraint on AI-assisted lead gen is data freshness: Claude's web search can find recent podcast appearances, but confirming exact air dates requires cross-referencing, as the video itself acknowledges.
The two-layer model (AI for discovery, purpose-built tool for execution) generalizes beyond outreach — it applies anywhere AI research needs to feed a structured downstream workflow.

Glossary

Terms worth knowing.

MCP (Model Context Protocol): An open standard that lets Claude connect to external tools and services. Once configured, Claude can read from and write to those services through typed instructions, without any code.
Intent signal: A trackable action that suggests a prospect may be ready to buy — examples include engaging with a competitor's LinkedIn post, changing jobs, or a company receiving a funding round.
ICP (Ideal Customer Profile): A description of the type of company or person most likely to buy your product, used to filter and prioritize a lead list.
Lead enrichment: The process of appending additional data to a contact record — typically work email, job title, company size, and social profiles — from third-party data sources.
Multichannel outreach: A sales sequence that contacts a prospect through more than one channel in parallel or in sequence — most commonly email plus LinkedIn messages.

Resources

Things they pointed at.

01:36productGojiberry AI ↗

02:30linkGojiberry MCP Server setup guide ↗

00:37toolClaude.ai (Sonnet 4.5) ↗

Quotables

Lines you could clip.

02:58

“Claude is the lead finder right there, and Gojiberry is the way to contact those leads.”

Clean one-sentence summary of the entire workflow — quotable as a standalone concept.→ TikTok hook↗ Tweet quote

04:03

“High intent leads have a response rate of two to five times. They reply two to five times more than traditional leads.”

Specific stat, easy to verify, strong pattern-interrupt for a cold-outreach audience.→ IG reel cold open↗ Tweet quote

06:55

“Claude to get contextual leads, Gojiberry to get high intent leads, plus do the outreach, and you're all set to make some sales.”

Closing summary of the two-tool stack — works as a standalone clip with zero context.→ newsletter pull-quote↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

00:00How to generate leads with Clode. Hello, everyone. Today, I'm going to show you how you can generate tons of leads with Clode.

00:07So let's say you have a podcast, and you need to find entrepreneurs to come to your podcast. So here, you are going to say to Claude, okay.

00:16Find me five entrepreneurs. So let's say b to b entrepreneur entrepreneurs that did a podcast last week and find their LinkedIn profile.

00:34Then you are going to let Claude search on the Internet.

00:38So it's going to look at all the biggest podcast on Apple and Spotify. And from there, it's going to look at which entrepreneur did a podcast or did not do a podcast. So here, as you can see, it's looking at all these podcasts, found some good leads, so that's great.

00:59And now he's going to look at the the data. So here, for example, we have first one, the second one, third one, fourth one, fifth one.

01:11Okay. That's really good. So and we have the LinkedIn accounts of one, two, three, four of them.

01:19So I'd love to get the LinkedIn account of the fifth one. So I'm going to say, find the LinkedIn account of the fifth one.

01:30And then I'm going to show you how we are going to reach out to them because it's going to get really interesting.

01:38So okay. He found the fifth LinkedIn account.

01:41Then what I'm going to do is I'm going to connect Claude to a tool that will enable me to send automated outreach. So what I did is I went here to the settings right there.

01:56I created a connector. So you have the full tutorial below. So I created a tutorial called Gojibber AI.

02:03So I added a custom connector. Then I put my API key, you can create a GojiBerry AI account right there.

02:11So let me show you the full procedure because it's very easy. And so what I'm going to do is I'm going to send all the leads into the GojiBerry account.

02:21And what's really interesting is there is a free trial, so you won't pay a dime just by testing it. So what you do is you add a connector like I showed you.

02:32You add this URL that you have here. You click on connect. You add your, uh, Gojibari API key.

02:40So you go to Gojibari AI. You go to settings, API, and you put an API key.

02:46And so what's going to happen is all the leads you'll find in Cloud, you will be able to send them to Gojibbery. And in Gojibbery, we are going to enrich those leads and reach out to these people. So Claude is the lead finder right there, and Gojibbery is the way to contact those leads.

03:05So right here, if I go there, then I'm going to ask, add these five leads to GojiBerry to my GojiBerry account.

03:21And then what I'm going to do is add their LinkedIn profile picture, and I'm going to ask that to Claude.

03:34And so then you just put your API key, and that's it.

03:38You are connected with Claude. So Gojibber AI is a tool that helps you find high intent leads. So you just paste your URL, your website URL.

03:49You can get all the leads in your market, but with intent, which means all the leads you see here, they have in in an interest in getting your product. So high intent lead have a response rate of two to five times.

04:03So they they reply two to five times more than traditional lead. So all the leads you see here, they are within my ICP, and I can check the intent signals, such as just engage with an LinkedIn post with a specific keyword, just engage with an industry expert, just engage with a competitor.

04:19So these are signals we track within Gojibari. So Gojibari finds you leads based on intent signals, and then Claude can help you find some other leads, thanks to Claude MCP. So here, I have the five leads.

04:34It's so the five leads have been adding added to my Gojibri account. So let's have a look. Nick Wassenberg.

04:40So if I go to contact and I reload right there, I should be able. Okay.

04:47So they are here, uh, but the profile image has not been sent. So I can ask Claude, okay.

04:54Link doesn't expose profile picture. So what I can do is add images for these people even if not from LinkedIn.

05:09Okay. Uh, and so in Gojibbery, once you get those leads, you can enrich them. So as you can see here, I have the email for this five person.

05:19I can click here. I can enrich all the information, everything I want. And all these leads, I can then send them into the campaign multichannel, so email plus LinkedIn, and send out outreach based on the intent signal that was triggered.

05:35The intent signal here is they've been to to podcast. So if I want to get these people on my podcast, I'm going to send automated outreach email plus LinkedIn saying, I saw you I saw that you did this podcast.

05:52I also have my podcast, and I'd love to have you. Let's have a talk. And you have a way higher chance of of inviting them.

06:00So if I go back here, so it's pulling the pictures. It got four pictures, five, and it's updating all the five contacts.

06:12So in my Gojibber account, I'm going to have five contacts with profile picture. Okay. Let me update all contact at once.

06:19And so we've got we've, uh, Claude. You can really get leads from everywhere.

06:24You can ask, okay. I want five entrepreneurs that have been in the newspaper last week.

06:30I want five entrepreneurs that raise funds. So you can really get creative. And so what we do, we use Goji Bear AI to track intense signals.

06:39So these are the intents you can track. Here, you can track people who engage with your LinkedIn page, with your LinkedIn profile, people who visited your profile, people who just followed your page.

06:52You can track people based on engagement and keywords, so posting, liking, commenting about certain keywords. You can track people engaging with specific LinkedIn profiles, people who are the most active in their niche, people from companies that raise funds, people who just change jobs, and people interacting with competitors.

07:11When this is done, you can launch your outreach campaign right there. And so you can send them, as I said, LinkedIn and email messages. So if we go back to Cload right here, it says it has updated all the pictures.

07:27Let's have a look. Yep. Here, we have five pictures.

07:33So I can just enrich those leads. The email have been enriched. The other parts will be enriched soon, and then I can just reach out to them.

07:40So Claude to get, let's say, contextual leads, go to the AI to get high intent leads, plus do the outreach, and you're all set to make some sales or to, uh, pretty much do everything you want. Thank you so much for watching this video.

07:56Everything is in the description. See you soon.

The Hook

The bait, then the rug-pull.

Type a sentence into Claude and walk away with a list of named B2B prospects, their LinkedIn profiles, and an automated outreach sequence already queued — that is the promise this eight-minute screen recording makes good on.

Frameworks