18:32Taki Moore · Talking Head
I'm begging you to fire your worst clients
Taki Moore's case for sorting clients into negative, neutral and positive, writing entry standards for both logistics and vibe, and letting the bad ones go.
October 16thThe argument in one line.
Clients stay when they win early, so build half a product, give them a map instead of more content, and push them into live action before doubt takes over.
Read if. Skip if.
READ IF YOU ARE…
- A coach or course creator whose clients buy, watch a few modules, and then stall before they get a result.
- Someone running a group program or live Q&A who wants everyone on the call to get value, not just the person at the front of the queue.
- A creator designing a first or relaunched program who is tempted to teach everything they know about the topic.
SKIP IF…
- You sell done-for-you services and clients never need to implement anything themselves.
- You want ad, funnel, or traffic tactics. The video is about delivery and client momentum, not acquisition.
The full version, fast.
Taki Moore argues that how a client starts decides how it ends, so the first job is getting them a fast win. For the product, build half a product: one outcome, only what gets it done, a visual map (the Magic Model triangle), five-page lessons, and custom GPTs that get beginners to 80% good. For the coach, wear three hats: teacher who sets high expectations and teaches about 60% of what you'd like, drill sergeant who gives clear steps and a timer, and DJ who chunks every question up so the whole room benefits. Then reframe fear as action: do it scared, and let belief follow results.
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- Most coaches drown clients in content when what the clients actually need is context: a map showing where they are and what comes next.
- Build half a product, not a half-assed product: anything that does not get the client to the promised result is out.
- Clients stall because there is plenty of content and no context, not because the content is bad.
- A bite-sized lesson of 7 to 15 minutes built from five pages (title, mistake, do this instead, model, worksheet) beats one long video on a topic.
- Teach roughly 60% of what you are used to teaching and get clients out of learning mode and into hands-on mode as fast as possible.
- Done Accelerated For You (DXY) uses custom GPTs to get a beginner to about 80% good from a standing start, which beats DIY and sits beside done-with-you.
- Giving a class a high-expectation label changes how the teacher treats them, and people rise to it: 'I'm only telling you this because I know what you're capable of.'
- A clear instruction has a reason, a few steps, a check-in, a timer, and a go. Clients make more progress live in three minutes than in weeks of thinking.
- Treat a live Q&A like a DJ set: take one request, chunk it up to the real question, then play it so the whole room dances.
- Take responsibility to your clients, not for their results. If you take credit for wins, you cannot also blame them for misses.
- Belief follows results. Move faster than the speed of their disbelief, and the belief takes care of itself.
- Your own reason for running a program matters. Picking a client you want to find, and a goal your offer feeds, keeps you launching when you want to quit.
Fast wins keep clients, so design for momentum.
WHAT TO LEARN
Clients stay when they win early, and that comes from a lean program, a clear map, firm instructions, and framing that turns fear into action.
- Define one outcome and keep only what produces it. Everything else a client does not need is overwhelm that slows the first win.
- Replace extra content with a visual map that shows the start, the milestones, and the current position, so clients never feel lost.
- Break training into 7 to 15 minute lessons with a fixed shape: title, the mistake, the do-this-instead, an optional model, and a worksheet.
- Use custom AI tools to get beginners to a good-enough first draft, which gives them something concrete to test and builds confidence quickly.
- Say your expectations out loud and hold them. People live up to a coach who tells them what they are capable of, and they can borrow your belief.
- Teach about 60% of what feels natural, then give clear steps, a timer, and a go, so clients do the work live while you watch.
- In group calls, chunk each question up to the real issue, enroll the room, solve it for one person, and ask everyone for their insight and two next actions.
- Take responsibility to clients without taking responsibility for their results, and know your own reason for running the program so you keep showing up.
Terms worth knowing.
- Half a product
- A program stripped to the minimum content needed to reach one stated outcome. Everything the client does not need for the result is left out on purpose.
- Magic Model
- A triangle-shaped visual map that puts the promised outcome at the top, the obstacles and core milestones beside it, and the missions that deliver each milestone.
- Planet
- A bite-sized lesson of 7 to 15 minutes, built from a five-page workbook, that sits inside one module of the Magic Model.
- DXY
- Done Accelerated For You. Clients feed their thinking into custom GPTs that produce a strong first draft they then refine, instead of doing it alone or having it done for them.
- Pygmalion effect
- The finding that people perform closer to what a leader expects of them. Telling a teacher a class has high potential led to better results from that class.
- Brown pants
- Taki's shorthand for doing something while terrified. Clients act scared, post publicly, and see that the world does not end.
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Over the last 15 years, I've helped 4 ,831 clients, helped 650 people get to a million dollars a year and beyond. And in boardroom right now, we've got just under a hundred people who are between a mil a year, three, 10, 30, and even more every single year. And last week, I got to go to the other end of the spectrum.
I worked with 515 baby turtles, like brand new coaches and help them design and launch their brand new offer and sell it in just three days. So I've learned a few tricks about what to do when a client first starts to get them winning. quickly because if we can make them win fast, they'll never want to leave.
So today, I want to show you how to design a product, a program that gets clients winning quickly. Second, I'll show you the three hats I wear as a coach to help create and maximize their momentum. And then third, I'm going to show you how to work with the clients, how to train them, how to frame them, and how to reframe them so they get out of their own way, they do the work, they actually win, and they love you long time.
There's lots of things we can do ongoing with clients, but we're going to focus mostly on the start of the relationship because how it starts dictates. How it ends. And if it doesn't start well, it ends pretty soon.
So like any good, simple training, I'm going to teach you three things about three things. Let's talk about it, you, and them. I want to talk to you about the product, design and delivery.
About you, the coach, how you show up. There's kind of three hats, three roles that I play when I'm working with my clients. And then about them, the clients and how we get them out of their own way and into action.
And to do this. I said before, whether you're working with beginners or pros or anyone in the middle, this stuff will work. Last week, I had the toughest crowd.
I had 515 brand new people. And my mission that I chose to accept was to help them design, launch, and sell a program in three days, over three workshops. Now, beginners are harder.
It's easier to take someone who's winning and help them crush, to go from like... one to 10 is way easier than like zero to one. But I chose to help them because like, frankly, it's a big chunk of our industry.
Getting started is really hard. They need to help. And like, selfishly, I'm not trying to sell the client's program.
I want to sell Black Belt. And the easiest way for me to get Black Belts isn't to like find people already doing, you know, 10 grand a month, is to create people who are. So then Black Belt's the obvious next step.
I remember chatting with Alex Hormozy and Layla back when we first met, maybe a decade ago or so. And he said, the secret to scale is how low can you lower the bar? of how good your clients have to be and still make them successful.
Because he was working with gyms who make, I don't know, 30 grand a year or something. And his program was $1 ,000 a week for 16 weeks. So they could maybe scrape together week one.
But if they hadn't made money by week two, they were going to default on their payments and it was over. So how to start people really, really matters. So let's talk product, coach, and clients.
Let's start with a frame. There's a thing that's really common in our industry. If a client wins, we take all the credit.
And if a client doesn't, we blame them. It's not okay, man. Of course, there's things out of your control.
The way I frame it up with my clients is, yeah, we set some big goals and then I ask them who's responsible for making that happen and don't like to, but they point at themselves as like, it's me. I'm like, yeah, cool. That doesn't let me off the hook.
I'm responsible to my clients and they're responsible for themselves. Like I can't be responsible for their results, but I'm responsible to them. And I take my end really, really seriously.
I want to put all of this in the frame of, if you take responsibility for more than you could or should, they'll win and they'll stay and pay and tell their friends for years. When it comes to product design, the first thing is I want you to build half a product. The guys at Basecamp, Jason Freed said, build half a product, not a half -assed product.
Most of us fall into the trap of trying to teach everything we know about a topic instead of like what do they actually need to know? Because everything you know is a lot. But to get the outcome, they don't need like 92 % of it.
They need like this much. And so instead of like trying to build a product that does everything, if you just design a product or a program that does... less on purpose.
So we just launched this client's program and it's designed to get someone to $10 ,000 a month. And there's a million things we did not teach. There's no funnels, no ads, except for the occasional like boost or engagement ad to get content to go viral.
There's no MRR. There's like not much in it. Why?
Because I'm building half a product. Its job is to get someone to an outcome. And so anything that gets them to the result is in.
Anything that they don't need to get the result is out. The easiest way to help clients win is to just get rid of all of the overwhelm and put less in. Linked to making half a product is we don't want to overwhelm people with content.
Most coaches drown their clients in content and what they really need isn't more content. What they need is more context. They're lost and they're overwhelmed and so they don't need more stuff.
They just need a map, a way to navigate the way through. So I think context over content and really that comes down to giving them a real clear visual map, which is like, we're starting here. You know, point A, we're going to here, point B, and these are the steps along the journey.
We do that with a visual model. We call the magic model. I'll show you ours right now for this client's program, because it shows people, this is the journey we're on together.
These are the missions. These are the milestones. These are the steps.
And so at any given point, we can just like, like get out of the weeds, zoom all the way and go, Oh, remember the map? Yeah, we're here. Let me show you how it works.
All right. So let's talk maps again. People don't.
get lost or confused because the content's not good. They get lost or confused because there's lots of content and there's no context. They don't know how it all fits together.
So when we design a program, it comes with a visual model. This is one of the designs we use. It's called a magic model.
It's a simple triangle. Again, three things, about three things. Hopefully you're seeing some patterns here.
And the magic model goes like this. By the way, yours is going to look very, very different. Like this is my content to help coaches get to 10K.
Yours is going to be whatever. But it starts with... What's the outcome?
This is like, what's the dream come true of the program? What's the promised result? You really want that?
And they're like, yeah, but I can't because reasons. Exactly. So then we're just like, these are the three problems we want to solve.
They're the obstacles, the reds. Then three greens. These are our core milestones.
So step one, we're going to build you a perfect offer. Step two, we'll build you an active audience to get your leads. And then third.
I'll show you a simple process to get people to buy it. So once we know this is the goal, this is what's stopping us, these are the three core milestones, then it's missions. This is like the how -to part.
This is like the, well, how do we actually get that? Well, perfect offer. We nail the niche.
We unpack a visual model, like I'm doing here a little bit with you. And then we craft an offer. So what's the course curriculum?
The course curriculum is a little bit about the outcome and some framing, which we'll talk about. Then side of the triangle, number one, and the modules, you know, the three blues. And then...
Triangle side number two, active audience. And so the way it's delivered is just one, two, three, four, five, six, seven, eight, nine, clockwise around the thing. Does that make sense?
Giving people a map allows me to feel like get them started. They understand where we're going. It's like a table of contents in a book.
You know, once we finish the chapter, like we've just built out an offer. Now I go, hey, congratulations. Zoom out.
Look what we're up to on the map here. We've just done, you know, one, two, and three. Congrats.
Next, we're going to tackle blah, blah, blah. And it just helps people get location and connections between the content. And instead of shooting one long video about how to craft an offer, we break it into bite -sized steps.
Why? Because momentum builds. Step one, feel successful.
Step two, feel successful. So let me show you how we unpack one of those blue modules into what we call planets. It's a bite -sized video or piece of live delivery that's like seven to 15 minutes long, and it follows a really simple formula.
So let me just show you that right now with the five -page workbook. I used to overcomplicate this stuff and teach too much. Now I keep it really simple because I just want clients to get it and move quickly.
And so we use this thing like the five page workbook. First page is just the title of this planet. So in this case, it's about choosing a niche to hunt for for the next 90 days.
Then we go mistake. So page one, title page, page two, this is the mistake. The thing that's holding them back.
In this case, people are scared to pick the wrong niche. What happens if I get it wrong? Then this is the do this instead.
Don't get married. Date it. Simple idea.
They'll get it quickly. Then often there's a... a model, not always, but there's a model which kind of explains it.
We want the overlap between, do I love them? Can I help them? Can they pay?
That takes like a minute to explain. And then there's a worksheet and activity to do. I'm not going to talk you through the activity, but those five pages, a title, a mistake, a do this instead, sometimes a model and a worksheet, that's a really tidy piece of training.
So that's all I really want to say about the design of the curriculum and the modules. We're building half a product. We're keeping it lean.
Now let me show you. how to make them go faster. I don't know about you.
I've worked with a lot of clients and I've, I've had the experience where like I teach it as best I can and they go like, yeah, I get it. And then they do it. And it's, and it's awful.
Sorry, past clients. I did my best. We're in a really cool space.
Um, in the old days you had a choice between like, do it for them. hard work for you, do it yourself. Like here's the information.
Good luck. Not great for them. Then this kind of done with you space open up.
But with AI, there's just a bunch of things that we can do now that we never used to be able to. And so we build a bunch of custom GPTs to help our clients implement this stuff. So that instead of DIY or done for you, or even done with you, which was like best we used to be able to do.
Now we do DXY, done accelerated for you, which just helps people win and win faster. So for every single one of these pieces, you don't have to go this extreme, but like, For this program we just ran last week with clients, we built nine brand new custom GPTs so that a beginner could get to like 80 % good from a standing start.
And it just builds confidence. It gives them something that's good enough to test. Is it as good as like you or I would do when we're getting, like, because we're, because we're gangster at this stuff?
Nope. Is it way better than what they could do on their own? A million percent.
So just think about how can we accelerate this stuff with AI? Tools, checklists, templates are awesome. But if we've got an AI that they brainstorm on a worksheet and then they just voice record the stuff into a GPT that you've built that helps them get a great outcome.
We had people like create an incredible magic model. It was like polished to the nth degree. Tony on our team makes these amazing GPTs.
They're like, they take 20 hours each. I've had people go, you know, you can do that in like 15 minutes. Yeah, you can.
But these ones are really good. Like every character is fighting for its spot in the custom instructions. I'm nerding out on this too hard.
Anything we do to make the clients win faster is going to be great. It comes down to the instructions you provide it. input they give it, which is your job as a coach.
And then the GPT will do its magic. And then they get to like salt bay season it at the end with a little bit of help from you. That way though, they win faster.
So just like deep dived in a product, three big keys. Build half a product. Don't try to do everything.
Just decide one outcome and then only give them what they need to make that happen. Give them a map, some context, a visual model, or even just like a subway map like this. We're going from Manhattan to Brooklyn and these are the stations along the way.
Gives people some context. And then how do we speed them up? That's the product.
Next though, we need to talk about you as a coach, because if it was just a matter of like getting the information, we'd all be billionaires with perfect abs. And we're just not speaking from personal experience. If you've been following me for a little while, you probably noticed that I took the clients program, this thing we just launched off the market like a year ago.
And I kept delaying the launch. It needed to rerecord, particularly on the marketing side, a few things have changed. And I was meant to launch it in January.
And then I didn't. And then I was meant to launch it in March and I didn't. And then July and I didn't.
I just kept kicking the can down the, down the road. And that's because like, frankly, we run a great business, been doing this for a long time, got some skills and a bunch of results. It's much harder for me to, to relate to someone who's brand new and getting started.
And I just wanted to make sure it was really, really useful. And for a while I was just like, maybe this is just somebody else's job. And so I didn't want to launch this thing and I put it off and put it off and put it off.
And then every time, like I just kicked the can down the road and then Tony on my team was like, Hey, so we just need to make a decision. I'm going to do it or we not. And every time I was about to go, no, let's just not.
I kept thinking about some of the clients who I work with really closely now in boardroom. And there's like five or six of them who started with me in clients. I had lunch the other day, literally just after we finished day three with this cat called Jay, who I love to bits.
He's a good dude. And the business is like millions of dollars a month. And he's a good human being.
I work with him in boardroom and he's in boardroom because he grew through Black Belt and he got to Black Belt because he started in clients. And the more I thought about like just killing it, because that makes my life easier. The more I was like, well, I never would have met Jay or JK or Pollock.
There's like six or seven of these people who I never would be able to like, who are doing amazing things because they got their start here. And maybe they find somebody else, but I feel kind of responsible. And so I think the first thing is like, as a coach, the reason you do stuff really, really matters.
And if your only motivation is, I just want to get the money. Okay, dude, you do you. But I think there's an opportunity for a little bit more meaning to the work that we do.
The first thing I'd say is figure out your why. And for me, it was, there's two things. Firstly, there's this Jay thing.
who are you doing this for? If you just like have somebody in mind and it might've just been you back when you're in that position, that's really common. So part of it for me was like, I want to find the Wilburys, find the Jays.
But the second thing is I don't really want to grow the client's program. I do the client's program because its job is to get someone to $10 ,000 a month so that they can join us in Black Belt like my pride and joy. And so finding a why that works for you, that where your goals are aligned, I think is really important.
I had this conversation at the start of the client's program going, here's this cunning plan of mine. I want to get you to $10 ,000 a month so that you're qualified to do deeper work with us in Black Belt so that I can grow you to, you know, 50, 60, 70, $80 ,000 a month in Black Belt. So just find a why.
I don't care why, but if it's just like, I just want to sell some shit and make some money, we're probably not sympathetic at all. So I'm working with these people and they're super keen, but they're also kind of hard work because they're trying to go from zero to something and they're scared. Like they don't have all the bits.
And the reason they're stuck under $10 ,000 a month is because they haven't done any of this stuff. Even though they've heard that it's important and it's like, it's all big, scary decisions. And what if I get it wrong?
There's a lot of terror to get through. So I wear two main hats when I'm delivering a program like this. And the first hat is teacher.
You know, given the stuff we talked about over here, that probably makes sense, right? My job is to figure out what they need and teach it in a way that is easy. And my job is for them to get it quickly and get into it quickly.
Because if I can get them moving, they'll win. And if they stay in learning mode, they won't. When it comes to teacher, I think the big thing, apart from the structure, is just...
expectations. So back in the 1960s, two scientists ran this experiment in primary schools. What they did was they, there was a couple of classes like average performing and a class that had a reputation as being like the bad class with the troublemakers.
And a new teacher came in and they told the teacher who was taking over the bad class that these kids are like, they're really smart. They've got tons of potential. They'll perform really, really well.
But if you don't lead them well, they can look distracted and dah, dah, dah. They need to be engaged. but this is the top class.
And so she treated them like they were the top class. She expected more of them. In fact, there's this sentence, which is like, I'm only telling you this because I know what you're capable of.
And people rise to that. So when you run a program, if you go into going, these guys aren't any good and they're going to be really hard. Guess what?
They're going to be hard and they're not going to be any good. So I had expectations upfront and I told them upfront what my expectations were. And then I knew they could meet them.
And if they didn't believe it, that was okay. I've done this. literally thousands of times.
And if you're a bit low on belief, just borrow mine and we're going to get along great. So I had Pygmalion belief and they stepped up. First of all, teacher, your job here is to believe and to set a plan and explain it quickly.
They don't need lots of theory. What they really need is just enough information to get moving. So you probably want to teach like 60 % of the amount that you're used to and get them out of learning mode and into hands dirty mode as quick as you can, which brings us to the second hat.
The second hat I wear is group. Boot camp instructor, also known as drill sergeant. It's a fun job.
Anytime you want people to do something, you've got to be incredibly clear with your instructions. I learned this because I've worked with thousands and thousands and thousands of kids in schools, both high schools and primary school kids. And I can get like 400 primary school kids, like sitting up straight and having the best time of their life and follow my every word, like Peter Pan, eating out of the palm of my hand.
So that's where I learned this. Clear instructions. So you need to explain, here's what we're doing and why.
Here are the steps. Make sure you add the magic phrase. Not now.
but in a minute or not now, but when I said the magic word banana, so they know not to get started. You're going to do this. Then you're going to do that.
Then you do that. You want to have as few steps as possible. Then you check in.
Is that enough information for you to get started? And they'll be like, yes. Okay, great.
Also, I'm going to give you three minutes to do this thing. Your job is to blah, blah, blah. As soon as you're done, type done into the chat.
And the moment you type done, I'm going to be really proud of you. It sounds really dumb, but for these beginners, it really helps. Obviously for the pros, you don't need to be proud of them.
You know what I mean? Match your tone for where they're at. Anyway, so.
Super clear instructions, a timer, go. And they'll shit themselves, but they'll do it live and they'll make more progress by doing it live under your supervision than they would with like weeks stewing about it in their head. We've got to get stuff out of their head and into the world quickly.
That's our job. Let me give you an example. It's day three and they're tracking along okay.
They've done really well. But on day three, we needed to build out their offer dock, like the dock that sells the stuff. And most of these guys have never sold anything before in their life.
They've got like no audience, no confidence. They're at their most vulnerable. The market's super competitive and they're shit scared.
And so I get them to like build the author doc. And then we write a sample invitation, like something they can email or post on social to the people that they know, even though it's not that many people. And so I'm like, okay, so here's what we're going to do.
Here's the sample. I want you to just see this bit here. Make your version of that.
Now you've got a minute. Go. Timer goes on.
I'll wait a minute. They post it in the chat. I give them attaboys.
Awesome. If I was a good coach, what do you think my next step would be? Is the question I'm asking.
You get us to post it. Yep. So here's what you're going to do.
Which platforms would you post it on if you did? Yeah. LinkedIn, Facebook, Instagram, wherever.
Cool. Okay, great. I'm going to put three minutes on the clock.
You're going to post it there. As soon as that one's done, you're going to post it to the next place and the next place and the next place. All the places right now.
You've got three minutes. I know you're going to be scared, but do this and I'll be proud of you. Go.
And they shat themselves. It is terrified. Brown pants everywhere, but they did it.
That's important. because they did the thing scared and will land the plane with what happened in a couple of minutes time. Cause it was kind of rad.
All right. I changed my plan halfway through this thing. I told you before there was three hats.
The third hat is DJ. That's the hat I wear when I'm running a group coaching call, a Q &A. Most Q &As are this awkward situation where there's this big fat list of people just waiting in line for their turn.
And the coach gives their attention to the, to the student who's up front right now. And everybody else just sits there going, okay, when's it going to be my turn? God, I hope it's soon because I've got to pick up the kids in an hour.
So instead of like. good coaching, like one -on -one coaching with a cue, a wait list. I think about like a DJ.
I'll take a song request from anybody, you know, any of the people in the club. Dude, I'm dorky. I don't know clubs.
I can take a request from anyone in the club, but I've got to play that song in a way that gets everybody dancing. And so the way that we do that is when they ask a question, I chunk up a level. What's this question really about?
And I ask the question that they should have asked. So I chunk up, step two, I enroll. Who else has got that going on?
Me. Great. Lean in.
We're about to fix this. Then I drop back down into helping this person with their thing. As soon as they're clear, I ask everybody, okay, what's the insight about that for you?
And while they're typing in the chat, then I talk to Bob or whoever it is I've been working with. How about you? What's the insight?
Fantastic. Okay. And then what are the next two actions we can take to move this forward?
Everybody gets an insight multiple times through the call and two actions they can take. Everybody's dancing. It's kind of fun.
Okay, Machacho. So we've designed a great product. You're showing up like a teacher, like a bootcamp instructor.
You've got the hearts in the right place. Your clients are still going to be amazing a lot of the time and get in their own way a lot. Let's fix it together.
First thing we want to do is pre -frame. One drop of pre -frame, like saying how we want it to go and what not to do and what to do. A drop of that up front will save you a long...
hours of doing it later a minute of pre -frame is worth like an hour or two hours of reframe later on so pre -frame really simple i just made a little sketch at the start these are the two lines this is the red line red line takes you to still not a 10 grand a month this is the green line it gets you to 10k a month and beyond there are three things that are going to trip you up and i want to call them out up front because if you do those three things you're on the red line if you do the the green things you're on the green line so you don't need to know all of them right now but one of them was like being scared and letting that stop you And I just like framed it like this.
Of course, you're going to be scared. We're going to be doing some new stuff that you've never done before. But courage isn't not shitting yourself.
Courage is doing the thing anyway with brown pants. And that became a mantra. You know, before when I said I got them to post the thing, the chat just blew up with, oh my God, brown pants.
It was kind of fun. So just like frame, don't do this. Show up like this.
Think about the three things which they might do to get in their own way. Frame that up front. You're going to be tempted to do that.
Pros do it like this. That, do it like this. You might do that and it ends up bad.
Do it like this. Dabbling and doubling is one. So number one, pre -framed.
Number two, I don't often do this, but so the second, like once you framed it, there's going to be something that no matter what you do comes up. In this case, it was like, I'm just scared and I'm in my head. And so I just like made a mantra out of brown pants.
Obviously, if you're dealing with pros, it's usually not brown pants, it's something else. But if you call out the biggest objection and you make that a rule. So we had two, we had brown pants and action precedes clarity.
Because these guys like want to get everything perfect before they tell anybody about it. But you can't get it perfect in your head. It's got to be perfect in the world.
And the only way we know it's perfect in the world is when we ship it and we get feedback. It's a game of iterations, just like growing your coaching businesses. Come up with a mantra or two that are the around here.
People like us do things like this. The third thing is kind of fun. Despite all of this, there's going to be times where clients get distracted or they ask about stuff that isn't important.
Like when I'm teaching them, here's what to say. on a sales call so that the people you've worked so hard to get actually say, yes, please. And give you money.
I'm trying to teach that. And cats are asking me like in the chat, I wonder how he's doing that with his iPad. Yeah, me too.
How does he do that with his iPad? I'm not going to lie. I lost my shit.
And we had a little bit of a come to Jesus. In fact, at the start of day one, I framed and they were honestly, day one was hard. It was really fucking hard.
Day two, I came in and we started with like a bit of a come to Jesus. These things are the things, these are the reasons why you're here. And if we don't change them, you're going to stay there.
And I want you to win. And I know it's hard, but I just need you to trust me. A loving slap from a caring coach.
You know what I mean? So every now and again, this is, if something's not right, or it feels a little bit off, or you feel like you're preaching better than they're amening, or if you fuck something up and you want to just like recover from it, don't just ignore it. Like you can't just like.
hide it under the carpet because pretty soon the carpet's going to be all lumpy with all the stuff you've hidden. If something's off, you just got to call it. And so you say, hey, I know we're in the middle of something, but I just want to address this.
You're asking, in my case, it was like, I'm here teaching you the skill that's going to help you get to 10 and 20 and 30 and da da da. Like literally hundreds of thousands of dollars of money from this like next 10 minutes. And you're asking me about how to show my freaking iPad on the screen.
You're asking about the stuff that does not matter. If it was important, I would have put it in the curriculum. So right now I just need you to focus on the stuff that actually matters.
Is that okay? We can have conversations which are interesting or we can do stuff that's actually useful. Permission to be useful.
Yes. And they're like, this is the best coaching ever. It's weird.
They kind of like me yelling at them and it made me feel better to do. I don't usually yell at my clients, but just know that calling it as it is can be a really useful skill. So here's three lenses to look at to help your clients win.
What do we do with it? You know, about it, the product. What do we do with you, the coach?
And what do we do about them? Let me show you what happens when it all comes together. Because on the morning of day three, I got them to create this offer doc.
Right? Which has their offer and they've never sold anything before in their life. And it's exciting and kind of scary.
So now they've got this. The next step was we made the invitation. And like I said before, I gave them three minutes to post it or email it.
We're in brown pants territory. But they did it. A couple of minutes later, we're chatting about it.
And somebody is like, literally like under two minutes later, I get this message in the chat going, oh my God, I got my first reply. Me too. Oh, we're doing it.
And it started to build some momentum. I think coaching really is about creating and maximizing momentum. So people start to reply.
I'm like, okay, great. When they reply, send them your doc.
And it just had a really simple, I'm in CTA at the end, right? here's what to do next. No need to send me any money right now.
Just hit reply with I'm in and we'll take it from there. So they send the thing and they're scared and a bit excited. But like the fact that people started to reply builds a little bit of belief.
And even if I've been too scared to send the first one, but it's starting to work for them. Okay, now I'll send it. They send the offer doc and people start going, I've got three inns.
I got this great, this great dude. Waddy, his name was. He's a fishing coach from the Northern Territory.
Shout out to you. He's like, I've got three inns. It's awesome.
I'm like, great. Okay, then send this. which is the, you know, here's how to get started.
The thing with the send me money part at the end. Over the course of like the next hour, something like 45 people legit made money. I just made $2 ,000.
I made 888. I just made seven and a half grand. I made 15K.
This is cool. Not only because it's your job as a coach to get them a result. If you've got mindset skills, you probably use them.
I don't. But if I can like move faster than the speed of their disbelief, get them to implement the stuff and it works. The belief bits gets taken care of by itself.
I said right at the start that if we can, yeah, how you start is how you finish. And if it starts wobbly, they'll finish quickly. But if we can start strong, build a belief, get them a result.
We've got them to belong. We've got them to believe. And we've got them a result.
And we're off to the races. So that was a story about clients, you know, that gets people to 10K a month. We've recorded it now.
It's going live in January, you know, open to the public. Black Belt helps people get to a million dollars a year. And then Boardroom.
It takes people from there. If you want to know how to do this bit, six figures to seven, I recorded the super practical how -to video. It's called the Million Dollar Plan.
It's the exact framework that my clients use to get to a million dollars a year and beyond. There'll be a link somewhere in the description. I hope this has been helpful.
Give me some feedback. Click the link. I'll show you how it's done.
The Hook
The bait, then the rug-pull.
Taki Moore opens with 4,831 clients and 515 beginners in one week, then makes one claim: if clients win fast, they never want to leave. The rest is a three-part system for product, coach, and client.
