18:19Em on the brain ! · Talking Head
3 Things You Actually Need To Make Your Dreams Come True
A neuroscientist-turned-coach dismantles the planning trap — and hands you the three things that actually move the needle.
June 1stThe argument in one line.
Environment and routine are more powerful than willpower because they make the right behavior the easy behavior, and compounding that discipline across every dimension of your life is how output scales from seven figures to eight.
Read if. Skip if.
READ IF YOU ARE…
- A solo founder or online business owner who knows what to do but keeps not doing it, and suspects the problem is structural rather than motivational.
- Someone earning $500K-$2M per year who is serious about crossing into eight figures and wants to understand what the operating system looks like from the inside.
- A person drowning in social media, reactive email, and fragmented attention who wants a ruthless framework for cutting distraction at the source.
- Anyone who has tried morning routines before but keeps breaking them, and wants to understand why environment design beats willpower as a mechanism.
SKIP IF…
- You are looking for funnel strategy, copywriting, or marketing tactics — this session is entirely about personal operating systems, not business mechanics.
- You want polished production: this is raw, unedited mastermind footage with room reverb and crosstalk.
The full version, fast.
Environment shapes behavior more reliably than willpower, so the highest-leverage productivity move is to redesign your physical and digital environment to make good behavior automatic. Sam walks through his exact daily schedule (6:50am wake to 11pm sleep, 12.5 hours of focused work), explains why routine eliminates decision fatigue, and then extends the same logic to food (get a chef), sleep (protect your chemicals at all costs), digital tools (kill your news feed and YouTube recommendations), and social media (delete it). The session closes with practical workspace upgrades and a clean framework: hire where it hurts, fix every festering variable, and eliminate all trapdoors.
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Create a free account →Who's talking.
00:00hostSam Ovens
00:36guestMastermind members (unnamed)
Where the time goes.
00:00 – 07:00
01 · Environment beats willpower
Opening thesis: design your environment so the right behavior is the easy behavior. Snakes-and-ladders analogy. Routine as automation.
07:00 – 22:00
02 · The daily schedule on the whiteboard
Sam writes out his exact 6:50am-11pm schedule, takes Q&A on gym timing, smoothie breakfast, meditation practice, and sleep ritual.
22:00 – 35:00
03 · Protecting sleep chemistry
Why late nights destroy hormones. Max two-hour variance rule. 4am wake-up as vanity metric. Timezone adaptation: body adjusts 30 minutes per day.
35:00 – 45:00
04 · Food, chefs, and single-tasking
Food prep as unspotted time waster. Get a chef. Single-tasking as discipline: finish one thing before starting the next. Multitasking trains the brain to need multitasking.
45:00 – 52:00
05 · Alcohol, variables, and the laptop lifestyle myth
$2M to $18M after quitting alcohol. Constant travel destroys routine. Fix location, food, sleep — eliminate all variables.
52:00 – 1:08:00
06 · Digital distraction removal
Kill News Feed and YouTube hide-recommendations Chrome extensions. Flux for evening screen warmth. Never read ad comments. Fear-based email checking as anxiety loop. Delete social media apps from phone.
1:08:00 – 1:17:03
07 · Heuristics, sunk cost, and workspace upgrades
Heuristics as decision automation. Sunk cost fallacy. Hire where it hurts. Incandescent lights, plants, animals, standing desks, temperature, cleaner — every variable compounds.
Lines worth screenshotting.
- Environment is a more reliable behavior modifier than willpower because it makes the bad choice hard and the good choice automatic.
- A daily routine eventually runs itself — once trained, you spend no willpower on whether to start work; you just do it.
- Planning tomorrow today means the morning requires zero decisions: you just execute what you already decided.
- Every hour you wake up earlier requires going to bed an hour earlier — the 4am wake-up sounds impressive but makes your bedtime socially impossible.
- Quitting alcohol was worth more to output than any funnel optimization: one operator went from $2M to $18M in revenue after stopping.
- Multitasking trains your brain to need multitasking — doing two things at once during meals makes single-focus work feel unbearable.
- The sunk cost fallacy says keep going because you already invested; good prioritization says do what grows the business fastest regardless of past investment.
- Social media ruins the brain not just by distracting you but by hardwiring you to instant gratification, which is the opposite of what building a business requires.
- Heuristics — small standing rules for recurring decisions — eliminate decision fatigue better than willpower because you never have to deliberate.
- The YouTube home screen is a guaranteed trap; remove it entirely with a Chrome extension rather than relying on discipline to not click.
- Do not look at ad comments at all — not the bad ones and not the good ones, because the good ones are equally addictive.
- Fluorescent lighting flickers and locks onto a single spectral point; incandescent or warm LED bulbs measurably calm the nervous system.
- Business is delayed gratification by definition — training yourself to need instant feedback through social media is training yourself to be bad at business.
- Hire where it hurts: the first hire should solve the most painful festering problem, not the most strategic-sounding one.
- Clutter creates cognitive load; a clean desk and regular cleaner are productivity investments, not luxuries.
Your environment is doing most of your deciding for you.
WHAT TO LEARN
The gap between knowing what to do and consistently doing it is almost always an environment problem, not a willpower problem — and every dimension of your life is a variable you can redesign.
- Design your environment so the right behavior is the path of least resistance: if the bad option is easy, willpower will eventually lose.
- A rigid daily routine removes decision fatigue — once trained, your body and brain execute without requiring energy to start.
- Planning tomorrow today means your morning is purely execution; no deliberation about what matters most happens in the moment.
- Protecting sleep chemistry is non-negotiable: late nights disrupt hormones and cost the next day's output in ways that compound across weeks.
- Food is a hidden time waster that repeats twice a day — eliminating the buy-prep-eat-clean cycle with a chef or meal service is a leverage decision, not a luxury one.
- Multitasking trains the brain to need multitasking; single-tasking everything — even meals — is a discipline practice that pays off in focused work sessions.
- Cutting alcohol removed more friction from the path to high output than any tactical business improvement: the body runs better, the brain runs cleaner.
- Heuristics are standing decisions that handle recurring situations automatically, turning would-be deliberation into default behavior.
- The sunk cost fallacy causes you to continue what you have invested in rather than what will move the business forward — past investment is irrelevant to the forward decision.
- Digital distraction must be eliminated at the source, not managed with willpower: remove the news feed, the YouTube home screen, and the social apps from your phone rather than hoping not to click.
- Social media hardwires the brain for instant gratification, which is structurally incompatible with building a business, which requires years of delayed rewards.
- Hire to fill the most painful festering problem first — not the most strategically exciting one.
- Physical workspace details such as lighting spectrum, temperature, clutter, and desk height create low-level friction or calm that affects output every hour of every workday.
- Every unfixed variable in your environment is a slow drain: the dirty dishes affect your spouse, who comes to you, who loses focus — trace every problem back to its source.
Terms worth knowing.
- Heuristics
- Small standing rules that handle recurring decisions automatically, eliminating the need to deliberate each time. Example: never go to bed more than two hours past your target bedtime, no exceptions.
- Plan tomorrow today
- A nightly planning ritual where you review your vision, annual goals, quarterly objectives, and initiatives before deciding exactly what to work on the next day, so the morning requires zero decision-making.
- Sunk cost fallacy
- The error of continuing an action because of previously invested time or money rather than because it is currently the best option. The past investment is irrelevant to the forward decision.
- Sleep hygiene
- Practices that promote consistent, high-quality sleep, including showering before bed, consistent sleep and wake times, and avoiding screens or stimulants that disrupt the body's chemical timing.
- Kill News Feed
- A Chrome extension that removes the Facebook news feed entirely, leaving only intentional navigation. Mentioned as a core digital environment tool.
- Quantum Mastermind
- A high-ticket group coaching program for advanced business operators, recorded here in a live hotel ballroom Q&A format.
- Isometric holds
- Static strength exercises where muscles contract without movement, held for extended periods. Used in Michael Jordan's training to build mental toughness, not just physical fitness.
Things they pointed at.
1:02:00toolKill News Feed (Chrome extension)
1:02:16toolHide Recommendations (YouTube Chrome extension)
1:07:00toolSchedulegram (Instagram scheduler)
1:14:52productApex Desk (electric standing desk)
Lines you could clip.
00:54
“It's like snakes and ladders. Just get rid of the damn snakes and just put the ladders in the right spots.”
19:14
“Meditation is the practice of doing nothing. So you don't add something to it. This kinda defeats the purpose.”
1:00:38
“I went from making $2M a year to $18M a year when I stopped drinking.”
1:08:11
“Business is delayed gratification. That IS business. Doing something now that you're not gonna get any gratification for for years.”
44:55
“See people try all sorts of fancy shit with their funnel and then they can just not drink. It works way better.”
Where the conversation goes.
00:00 – 22:00denseEnvironment and routine design
22:00 – 45:00denseSleep, food, and physical systems
45:00 – 52:00steadyAlcohol, travel, and lifestyle variables
52:00 – 1:08:00denseDigital distraction and social media
1:08:00 – 1:17:03denseHeuristics, prioritization, workspace
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metaphoranalogy
00:16Alright. So very quickly on this environment thing, it is the it is probably the biggest influence of your behavior for sure.
00:30So if you wanna change your behavior, you can change your environment. It's very good at doing that. It's a better it's a better tool than willpower because it willpower is very limited.
00:45Like, you still need to grow your willpower and work on it, but if if the easy option is the bad thing to do, you're gonna default to doing that no matter how good your willpower is.
00:59Over time, it'll get you. So you gotta you gotta design the environment to guide you into the right way and remove the trap doors. It's like snakes and ladders.
01:08Just get rid of the damn snakes and just put the ladders in the right spots and then get a routine.
01:17A routine is like is I think without my routine, I'd be useless.
01:26So you wanna get a routine and make it really ingrained in you. Wake up at the same time, go to bed at the same time, do the same ritual in the morning.
01:36Like, I tell your mind off by heart. 06:50, wake up, 07:00, gym, 08:00, shower and breakfast, and then 08:30, meditation, and then 09:00, go to my desk, look at my to do list, and start.
01:52Stop for lunch at 12:30, eat it, come back by one, work all the way through till seven, eat dinner, come back by 07:30, keep working until nine, 09:00 plan tomorrow today, 09:30, close laptop, go have a shower and then get into bed and then read or talk to my wife, watch something until 11:11 sleep.
02:18Same thing again, just every day. Except for Sunday, which we just do whatever we want. Well, actually, I do whatever my wife wants.
02:27But that that there, like, it's just all just automatic. And it once it gets once you've trained yourself and it's all ingrained, it just happens. And you don't really need to think about it.
02:40You don't need to have much willpower. It just happens. It's default.
02:45So you don't do the visualization anymore?
02:48Yeah. I do that too, but it's it's more when I'm, like, planning tomorrow today, like and when I'm looking at my like, that's kind of where it ties into.
03:02So at 09:00 when I'm planning tomorrow today, I'll look at my warm up, I'll look at my objectives for the month, I'll look at my annual goals, I'll look at my vision and how this all ties in. Because really the vision is the main thing, then the annual goal derives from that, then the quarterly goals derive from that, and then the ins initiatives derive from that, and then the actions come derive from that, and then the actions have tasks, and they come from that.
03:31And that's how it all happens. And so I'm looking at it there. And because sometimes I'm like, just checking.
03:38Is this really the best thing to do to get to here? Like, checking and thinking about it and then planning it out. And then in the morning, don't have to really think about it.
03:48I just do it. But I don't really have to look at the mindset things so much in the morning anymore because I've just trained myself.
03:57I don't have problems doing work.
04:01You know what I mean? Like, I'm I'm just I just go at it. I have problems not doing it.
04:09So but the reason why I teach people to do the mindset stuff is because they're emotionally a mess. And they got so much baggage and so much drama and so much shit going on that they need to just sit down and just like just try and focus on something.
04:26I I did that myself when I started out and made a big difference. But now when it becomes automatic, it just flows. Yeah.
04:36Do you always end at nine regardless? Like, how often do you keep going past that because of the drunkard of someone?
04:46One night a week? And I would this is a good question. So if I like, let's say I finished slides for something at 09:30.
04:55Now I can record it. Recording it might take an hour to two hours. That would mean I would finish between 10:30, 11:30, then it's probably gonna take me an hour to wind down and go to sleep.
05:05That means I'm gonna be asleep by, like, 12:30. I'm willing to allow up to a two hour variance, like, on my deadline.
05:16So, like, 11AM is go to bed. I wanna adhere to that pretty much every day, but I'm willing to let it go two hours over that max every now and then.
05:27But no more than that. If it means like, if I were gonna go to bed at four or 5AM, no.
05:32I'll just go to sleep and do it tomorrow. Because I'm not it's not worth screwing your chemicals up for. That's the problem.
05:40Like you might if you have a big like night and go to bed late and then sleep in the next morning, now you're just throwing out all your hormones. Yeah. That gets And now you've got to work against those things and that's very hard to do.
05:53I feel like I always have stuff that happens like later on in the day and like, oh, shit. Now I gotta do that tonight before I get there. Like what?
06:06Well, I have this one big hit in working clients that maybe they email me right before 05:00 that got some change. They wanna make to some campaigns or something.
06:15So And I feel like they have the need to do that. Why do you need to do it now?
06:23It's probably through your base or something. I don't know. I guess I don't You don't?
06:27Yeah.
06:45And
06:47they've allowed me to stop digging on website projects and stuff. Yeah. That's another whole thing.
06:51You're trying to get rid of that. But, yeah, you've gotta come up with rules.
06:58I call them like heuristics. So these they're these little rules I have in my head for dealing with things. And that way, I don't disobey the rule.
07:08I just use it. Like and it makes it makes decision making so rapid because I never have to like completely contemplate the thing.
07:17It just it's like a default.
07:20And you wanna get those in your life because it makes it so much easier.
07:25I guess that's the problem. My my my algorithm is and like, too scared that I stay up all night versus not scared.
07:34You know, you know, it's just an emotional thing. Yeah. Not a based on what it is.
07:38Yeah.
07:43You're right. That is actually what it is. Yeah.
07:46It's like feel fear, stay up late so we so I can feel more fear. It's kind of a faulty one.
07:55It's cheaper as well. Yeah. But don't mess with your chemicals.
07:59Yeah. Because it's very hard to go against those things. For example, being hungover, I don't know how anyone would do work like that.
08:09I tried to in college and it was excruciating. I don't wanna if you have to work like that, it's like near impossible. Well, you might be able to work, but you're not gonna produce anything great.
08:22And so you wanna go into bed at the same time every night, waking up at the same time every morning. It just gets your body into sync. It's like, okay, produce melatonin at this time, Expect to be asleep by this time.
08:35Spike cortisol at this time. You know, expect exercise at this time. Expect food at these times.
08:42Run bowel movements at these times. It just it just it just sinks.
08:48Sam, can you run through your schedule one more time real quick? Your routine.
08:54Sure. It's like 06:50, wake up, then seven, gym.
09:04Eight, shower and breakfast, which is a smoothie.
09:12And then 08:30, meditation.
09:18So you do the gym for an hour? Nine.
09:22What does it look like? Yeah. And then at 09:00, start work, which is on the it's already planned.
09:39You still have personal care.
09:41Yeah. Wait.
09:45Do you have a gym in in, like, the apartment? He goes, okay.
09:49My New York one? We had one in New York. In California, we don't because it's a house.
09:57But I got Rhett to look at options for the gym, and he found some. And he said the nearest one was like ten minute drive. He was like I was like, fuck that.
10:07So I said, much would it cost to build one in our in our garage? And he said, $5.
10:13I was like, do it. Yeah. Because, dude, ten minutes a day Yeah.
10:18Like that's let's round that up to like 15 because you're gonna have to find a park and shit, swipe that card and all of that. So, like, that's thirty minutes a day, five days a week, that's, like, that's, like, two and a half hours.
10:35For fifty two, like, weeks, there's like that's hundreds of hours.
10:42How much do I value my time at? Like, $10 an hour? This is shitload of money.
10:47It's more than $5 for some gym gear. So that's how I did the math real quick in my head.
10:58Do do you have the same smoothie every morning? Do
11:01I, Rhett? I don't even make it.
11:04What's in like, is it the same every day? Yep. Pretty much.
11:07What's in it? It's like a big workout, and there'll be, like, more carbs in it, but it's pretty much the standard every day.
11:13Well, what's in it? Like, a banana and some almond milk and some protein powder and some some other stuff.
11:23That's good enough for now. It's gonna complicate things.
11:26Yeah. But it's just easier to have a smoothie in the morning than I find it to than eating some other stuff. And it's fast.
11:35Yeah. And that's that's awesome because I can't this gets me like it gets me awake because I you know, if you if I just woke up and then just walked over to my computer, I wouldn't be very alert.
11:53And so it's good. And I get this shit out of the way. I don't want this looming around in the evening, the gym.
12:00Because I'm gonna just always be like, oh, just thinking about it in the get that done real quick. And then
12:10yeah. And what's your evening?
12:15Just goes to so then there'd be just 12:30 lunch.
12:23And then one would be, you know, work again, and then it would go all the way through till well, actually at 03:30, I actually have another smoothie.
12:39And then at seven, I have dinner.
12:46And then at eight or 09:00, plan tomorrow today.
12:57And then at 09:30, like, shower and relax.
13:06And then by, like, eleven, sleep.
13:14And then the times in between that is for work, which is about twelve and a half hours a day.
13:23Why do you do the evening shower?
13:25A shower in the evening? Because I sleep better when I'm clean.
13:32If you also Google it, it's called sleep hygiene. It's a thing. It's scientifically proven if you're cleaner, you sleep better.
13:40It's called sleep hygiene. You can look at it.
13:44How many objectives do you find today? Obviously, it varies if you recorded a module, then it might just be one objective. Do you find that having more than sort of three big things you think?
13:54Dude, mostly, it's just one.
13:56Yeah. Mostly it's just one thing for months. Because I'm just attacking this massive thing for a long time and then it gets done.
14:06Yeah. It's it's mostly that.
14:12But having this, honestly, this is like just it just you know what's gonna happen. My wife knows this.
14:20My team knows this. Everyone knows this. So they all know how to, like, .
14:28It's true. Like, they know the protocols.
14:32Like, this makes it real easy. Like, if you had one of these, then your wife would know, okay. That's where Dan is.
14:38I don't need to ask him.
14:42She may still ask me.
14:46Then ask her, why?
14:49Yeah. I I I honestly sometimes think she just wants to talk talk to me.
14:53Yeah. Would probably be easier.
14:56Yeah. But this all just sit, then you're only left with so many hours for work. I find if you don't have a routine or if you don't plan today, days seem to you like this mysterious thing that you can like make a billion dollars in.
15:12But then you realize you can't even reply to your emails in it. You know, like people treat their days like they can do miracles and they end up doing nothing.
15:20Do you ever have complete disruption on this?
15:25Like if, uh, like you try to do this and I don't know, all of a sudden you have that doctor's appointment and because they couldn't get you in for two months she comes tomorrow or something like that.
15:40Well, if I have to do that, for example, I've had, like you know, I've had to go to the doctor sometime in the past year. I had this thing on my chin, which was like an infection and it was I left it because I was like, would just let my body fight it.
15:54But then it got to the point where it's too painful. I was like, fuck. I gotta break my schedule and go to the doctor.
15:59It was the size of a golf ball.
16:05I'm willing to tolerate a lot of pain before I break this. In the end, dude, they had to fucking like cut it open with a scalpel.
16:15It was excruciating. But yeah. So if it gets to that point, I'll break it because I don't have much choice.
16:23So does it have an arm?
16:25No.
16:28But, yeah, I'm not gonna break this for something small. Like, oh, I got a sore foot. Fuck it.
16:35It'll go away.
16:39You know, like most people just looking for things to distract themselves with. Also, probably noticed my hair gets real long and then I cut it.
16:51It's long. Try to have one haircut every like five months. Because I don't wanna go every month.
16:57And then when I do get it, I get them to come to my house. So I don't have to commute.
17:04Yeah. You like getting haircuts a lot and that this that shit. Yeah.
17:08All of this is waste. This is like it hasn't you haven't you haven't and you drive to get your haircuts? Yeah.
17:13Yeah. Look at it. This is a look how much waste is here.
17:16It doesn't make it too powerful. Don't you laugh, but you gotta look good on camera.
17:22You need to have a do you need to have a haircut every month to look good in camera? Well, mine looks like a seventies pro if I don't cut it. So, like, I mean It sounds terrible.
17:31Where? Alright. Well, look.
17:33You can get the hairdresser to come to you. That's the easy solution. There are tons of them.
17:39Get them to come to you. I do that with doctors too. At first, I actually got a doctor to come to my house to look at my chin and they gave me antibiotics, but it turned out those ones were wrong.
17:49And then it got bad and then I had to go to the emergency room. Yeah. So it like went through that process.
17:55I remember it now. So even when I had to see the doctor, I made them come to me.
17:59Did you get it? Because you're always messing with your chin. Yeah.
18:02Yeah. Yeah.
18:05So it must have gotten infected.
18:08Have some pictures
18:10or some pictures?
18:13Do we? I don't think so. Yeah.
18:19Anyway, this is distracting.
18:22So It could be an app.
18:25That's you don't go looking for distractions.
18:30Only when you have to do you do something.
18:39The meditation that you do, is it just with music on? Do you just sit and calm your mind? I sit.
18:47I close my eyes. I use my phone to put twenty minutes on it. And then I just do nothing and think about nothing for twenty minutes.
19:02Meditation is the practice of doing nothing. So you don't add something to it. This kinda defeats the purpose.
19:09I see all these people with apps and shit. I'm like, dude, you don't get it. You don't need two apps and a headset to meditate.
19:16After
19:19the twenty minutes, do you feel any different?
19:21Or do you feel like Yeah. It'll make it a few it'll change your life if you do it.
19:26When a thought pops in and you're trying to think about nothing, what do you do to get back to that? Nothing.
19:32Ignore it. Yeah.
19:35Takes practice. But then the longer you do it for, the more disciplined you are at holding focus and just pinging away the other thoughts.
19:46Because then when you go to do work, you're starting to work and then those thoughts start coming in like, oh, do this. Get a sandwich. Get a haircut.
19:53Go do this. Go do that. Like And you're just like, fuck.
19:56Just just ping, ping, ping, ping. Other Like the worst thing to have is like you're so you have no control.
20:07So whatever you think, you instantly do. So like you're like, get a sense of, okay, you're like, go in. You know, you never even catch it and analyze it.
20:15It just it just happens. Yeah. It's like when people, like, snap and get angry and, like, you know, like, people who are very impulsive and and they can't control themselves, they have it bad.
20:29You need to be able to catch the things and control them. Yeah.
20:35If you if you don't this will make you a shitload of money, meditation, because you won't get distracted as much.
20:44And then have a routine. I reckon everyone would get it at probably 10 times the efficiency out of themself with a routine versus not having a routine. Yeah.
20:58Does anyone not have a routine?
21:03It can be better. It can be better.
21:08I have a routine, but I just get distractions sometimes.
21:12And then food, get a damn chef. Seriously.
21:19I saw you asked this question in the Facebook group, Becca.
21:23Yes.
21:24Who cooks your food?
21:27My girlfriend does at this point in time, but I have a really simple diet. I fast a lot. I don't eat very much during the day, and I eat potatoes and chicken and green juice every day.
21:35So yeah. But I need to get a house manager for laundry, all sorts of shit.
21:43Yeah. That that's one like, food is is a huge time waster because you gotta buy the food.
21:52That's the process. Then you gotta put it in the fridge, and then you gotta prepare it, and then you have to eat it, and then you've got dishes.
22:00And it happens and it happens twice a day every fucking day. And it's it's it's unruly.
22:08I don't know why people haven't spotted it and been like, get rid of this thing.
22:13What about I guess the meal delivery and so when I I heat up the meal, I just when I want it, I heat it up and I continue working as I eat. Is that the idea? Yeah.
22:22You wanna just eat.
22:30Well, I figured I if I eat while I'm working, I'm not really working.
22:35Yeah. But you're not really working and you're not really eating. I can't take a bite and work as I chew.
22:42Honestly, take just focus on the food, eat it, and then finish it. It's just like it's a it's a discipline you're you're getting.
22:50Like, even with me, I've got it so bad that I don't wanna skip songs. I wanna finish the song.
22:57Alright? And I cannot watch some of a movie.
23:02So like, it has to be finished. No. Because it's a it's a habit.
23:07Like, it's completing things. Even
23:10if it breaches, it's the end time.
23:12It depends. Like like, I have to finish things and that goes for everything.
23:20I don't wanna have, like like, I'll have one drink on my desk until it's fully finished and then I'll get another one. And then I'll I'll have I'll have like the worst thing is you see people in the the meal isn't eaten and they are trying to eat it, they're also trying to do the work and like you know what I mean?
23:38They get all stuck between all of these different things. The key is to just focus on eating the food until it's done. Now you've completed that.
23:45Now you go back to this. Stop trying to multitask and split your focus.
23:52You're doing this in a lot of places. You're also driving your car while handling boxer. You know?
23:57Yeah. Yeah. So you're training yourself to do that shit.
24:02So then if you try to do just one thing, it's gonna be excruciating.
24:05So you're saying that like it's like if you multitask, it trains you to do that Yeah. You end up doing it in times
24:12when it really really will hurt you. Yes. You're training yourself to do that everywhere.
24:20Then you that's how your brain works. What if I Uber to work?
24:26I mean, it's that's a bit better, but still you're kind of like trying to multitask.
24:34But just try to just single task. Try to change it. And then because how your brain works is it's just a massive, like, attraction thing.
24:43So whatever it does the most, that's what it's most likely to keep doing. For prime example is people think they can't like things they don't like.
24:52Well, someone explained to me Stockholm syndrome then. Where somebody gets kidnapped, they really don't like their kidnapper, but then they fall in love with them.
25:01And then they they get as they get freed, and then they want to go back to them.
25:08Yeah. So you that's how your brain works. And whatever you're familiar to is what you're attached to.
25:16Like like, why do we like our parents? Because we've they've just served us a lot of impressions.
25:25That's no shit. That's it. We think it's some magical other thing, but it's just that.
25:31I'm not even joking. That's how your brain works and you can brainwash it.
25:39The key is you wanna just purposefully brainwash it for what you want instead of being brainwashed mistakenly for things you don't want, which is what most people do.
25:52But, yeah, every time you do something, you're training yourself to do that and you've gotta try to train yourself to do do the other thing.
26:04Like another prime example is, uh, pain. So why like the gym?
26:12Like my favorite workout to do is like high intensity training on the bike. When rep goes four minutes on and then two minutes off and then four minutes on and then two minutes off.
26:23And four minutes of just going hard. Because you finish one minute and you're like, fuck. I'm exhausted.
26:28I got three more to go. And then your brain starts going wild. It's like two minutes, like, my legs are completely screwed and I love that pain and then seeing my brain go nuts and just not listening to it.
26:43Just keep going. And then that trains you to to keep enduring when pain is present. Yeah.
26:50So when they train Michael Jordan, he used to do a lot of the what were those special holds, Rhett?
26:57Isometric holds.
26:59Yes. So like when they were training Jordan to be the best, he'd get in those holds like a static position hold and then just fucking hold it for like thirty minutes like pass and you can imagine the pain.
27:11Has anyone done a plank just for like ten minutes or some shit? It's excruciating. But that's what makes you tough.
27:20It's the ability to have the pain, have the option to stop it, and not. Yeah.
27:26That's why they because that's mental toughness. That's how they trained his mental aspect. It doesn't so much do much for your fitness.
27:35It does a little bit for it, but it's mostly training your mind. Because Jordan would have still done cardio and weights and that, but that piece was like to train the mind. Yeah.
27:49And I noticed most people have a very bad one of these. Like when in accelerator, you see someone go to do like a VSL and they panic.
27:56I'm like, holy shit. Like they approach or some people are like, how do you watch the videos? They're like two hours long.
28:05I'm like, jeez, you can't watch a two hour video? But how are you gonna start a business? It's way more painful than this.
28:16Did did you hear like, when you get into this everyday regimen, what about like, does your deer does your body go insane? Like because, like, what happens if you're in the middle of something you have to poop?
28:28You know? Like, I mean, do you poop at the same time every day?
28:38So like so that's just one of those things that you just have to do.
28:43Like, you don't schedule it. But but what's funny is that when you actually start having a routine and stuff, it'll start to sink at the exact same times. Yeah.
28:53Because I drink I like every morning, I I get a gallon jug of water, and I drink a gallon of water a day for me to feel real good. It's just I've always done that and measure it like that. So I have to eat like 20 times a day.
29:04So I'm like working at 50 and come back down. A few minutes later, have to eat over and over and over and over. So I'm always
29:11going back and forth. Yeah. That's actually fine.
29:14Yep. Because it's kinda like a small little break and it's good to be hydrated.
29:22I do that too. I drink a shit load of like drink like LaCroix or sparkling water or something. Do
29:28you drink coffee?
29:30Yeah. Just one a day.
29:33So installing a urinal in your office is too far. Well,
29:36how far away is the toilet?
29:39He lives in a boat. Yes. I gotta walk probably, I'd say, 50 yards.
29:46How
29:47long does that take? I don't know what yards are. Yards.
29:49You put you put one with one. How many yards away is that bathroom from here?
29:54It's about that far. It's about. Oh, that's fine.
29:57Yeah. 50
29:58yards is like half a football field. Yeah. That's like this.
30:02Oh, okay. I thought you meant
30:04Yeah. That's fine. Don't worry about it.
30:07gotta go visit. Shit. But
30:10you should you should figure out what your routine is. Like, right now, you should just set the two like it to figure out what your routine is, it all really centers around two things, which is the wake up and go to bed.
30:24So you start by plotting these two things. And everything else fits in around these two things.
30:32And you wanna make sure the time from wake up from go to sleep to wake up is at least seven to eight hours.
30:42Like I see some people would like idealistically create their routine that has like four hours sleep in it.
30:49And that that just it looks great on the calendar, but it just doesn't work in reality.
31:08Yeah. Depends. If it's a day full of tasks, then they might be thirty minutes an hour, thirty minutes an hour.
31:13But if it's just creating one module for the whole day, it's just that. Right. Yeah.
31:18Does everyone have a sit wake up and go to sleep time? Yep. This is a big self discipline thing.
31:27If you if you can't stick to this, then you're not gonna be able to stick to shit. Because if you don't have the discipline to go to bed and wake up, how are you gonna have the discipline to do other things?
31:41It's like Sam, I know you used to wake up at like four or 5AM, something like that.
31:47Why'd you switch to 06:50?
31:49Um, it's just not realistic if you calculate eight hours from, like, 4AM to go to sleep at that time. PM?
31:59Yeah. Like, 8PM in New York. Go to bed.
32:03Dude, it's sunny. And like, it just wasn't doesn't make sense. So I thought I tried to because it sounds cool.
32:11Like, oh, I wake up at 4AM, but it it doesn't play out very well. This one, like, eleven is about the right time for me.
32:21Stopping at nine, starting at nine, having this stuff before nine, it just like, everyone's different, but you just try to figure it out the way that best works for you. I like to work out first and get all that stuff done and then work through yeah.
32:37That's just my optimal. Because you gotta remember, every time every hour you wake up earlier, you have to go to bed an hour earlier.
32:46And that's where it starts to get you. Like, do you go to bed at 8PM every night?
32:51No. I shoot for 10PM, and I'm up at 05:30, but even that's just kind of annoying.
32:59Yes. So you shoot for ten? Yeah.
33:01So what does that really mean? Either ten or 11:30. Yeah.
33:06So you're probably going to bed at eleven and waking up at five. So you're just basically getting less sleep.
33:16That's only like six and a half hours. Yeah. Either six or seven and a half.
33:21Yeah.
33:22Do you feel a difference with the West Coast and New York, three hours time?
33:29No. It takes about, I think it was eleven days for your body to adapt.
33:35Now your body and I remember it now. Your body adjusts thirty minutes per day. So if three hours, that would be six days.
33:43Yeah. That's what they know for athletes. So if an athlete is traveling, they remove them that many days before so that they can fully sink.
33:53Yeah. I've been to Hawaii for competitions.
33:55Twelve hours. It's like a tricky
33:58Shit, man. You'd need like at least fifteen days or something. Nine days, it was quite good.
34:04But after like three, four, five days, I was like
34:08Yeah. Crap. But That's another thing.
34:10You wanna avoid traveling all the damn time because it screws with you. I don't understand the laptop lifestyle, which is like, yeah, I'm in, like, Hawaii and then I'm in Fiji and then when are you doing any work?
34:27So there's a lot of airports, a lot of planes, a lot of checking in, a lot of checking out, a lot of trying to find a place to eat, and no doing anything. It just it it doesn't work.
34:39Like, you wanna find a location and fix to it because that's one less variable. And you wanna eliminate all possible variables so that you have less it's more simple, you know?
34:57So have one of these. Optimize your environment. Get a chef.
35:06Eat good food. Honestly, of the best hacks to make money is just don't drink alcohol. That's probably the best thing I ever did to make me a lot of money.
35:18That's so true. I had like one drink since the last half of my night in a week morning quadruple my revenue.
35:24Yeah.
35:26See people try all sorts of fancy shit with their funnel and then they can just not drink. It works way better.
35:38Yeah. I went from making like 1,000,000 a year to like 18,000,000 a year when I stopped drinking. No.
35:44It was 2,000,000 to 18,000,000.
35:49Wasn't all from not drinking, but it definitely wouldn't have happened if I'd still drunk.
36:03It was mostly just it got blown up by Tai Lopez. Okay. Yeah.
36:09So it was kind like, it was a combination of having a good funnel, a good product, and all of that. But the thing that just blew it up and way too fast was that. Yeah.
36:19And then also, do people have those aura rings? Get one of those.
36:31Because
36:32it it'll measure your sleep and it will show you how good your sleep is. How is that better than an Apple Watch if anyone's had both of those things?
36:40It's more accurate. So Apple Watch is not effective. I don't it's like a gimmick, essentially.
36:46Good to know. Thank you. Just like that iPad.
36:52don't like laptops. Sorry, guys.
36:55That's a bad thing. Like, look, you've said that you don't like a laptop. What meaningful work can happen without a laptop?
37:02I mean, name anything that I need to do and it's on here. On an iPad? Yeah.
37:08I don't need to do really
37:10You call it keyboard, right? Yeah. It's attached.
37:12You can't do, like, ads. You can't look at you can't look at, like, funnels, metrics, spreadsheets. What are spreadsheets like on a fucking like, by tapping on the cell?
37:24You mustn't be able to do very powerful functions.
37:27I don't need to. My team does all that stuff. That's why All of our stuff is in g Suite.
37:31Yeah. Like, I totally You need a web browser. I totally feel you for, like, most people that that's not good, but, like, I'm finally at the point where all I need to do is like come up with strategies.
37:42I don't know. So you're like, she'll change her mind.
37:48Yeah. I think that's seriously handicapping yourself. Like, if I didn't have a laptop, couldn't do anything.
37:54I like moving really fast. Like, you know, the multiple, like, windows open that, like, I can flip between things.
38:03And then, like, also having a mouse makes you way faster.
38:08I looked into the science of is it faster to use the trackpad or mouse? Mouse. I've watched that on your video.
38:14I do like the mouse when I'm on my desktop.
38:16I just like this because it doesn't hurt my wrist. I hate the trackpad. Yeah.
38:20Mouse is faster.
38:22Yeah. And then, you know, you even don't wanna optimize everything, like, use an ethernet cable. That's an easy one.
38:28Just every little microsecond on every load, it adds up big time and that's hours. And it's worth it.
38:35Just optimize everything. Plus you don't have like dropping out or anything with Ethernet, bad video.
38:42It's all just it just fixes it up. And then, yeah, try the incense, improve your environment, and just look at everything.
38:51You can see how many different things I've looked at and just like tweaked them and just been like and I'm still going. I'm always looking at new stuff and tweaking it and trying to figure out how to hack it.
39:04How did you manage the sirens in Manhattan?
39:09With recordings? Yeah. I just had to stop.
39:12That was like it sucked. That's an awesome thing about LA. I can just do a whole recording all the way through.
39:18Yeah. And then in New York, had to just stop. Yeah.
39:21It sucks. And you can't escape them. Because I was on level 28.
39:25You still could hear them really loud. Pounce off.
39:29Yeah. Mhmm. And then any other things that because today, I knew we were gonna do this today because I could see it leading up to it.
39:43You were asking on the q and a's, man, I can't handle everything. Everything's coming at me. And then and then I saw Becca announce that he was gonna, like, quit social media and all of this stuff.
39:58And then it's it's honestly the the best strategy ever and it's the easiest one.
40:04Just to get rid of shit, ruthlessly. Like, people are gonna be crying.
40:10They're gonna, please don't. Just do it.
40:38Then they'll email their list. Whereas Oh, I'm catching you. You and and especially just Andrew, instead of sending them, like, something that may go on YouTube where everybody can see, it's literally an exact piece of content or videos directly tied to that original offer is simply intersection handler.
40:57Yeah. Like, would you say it's more efficient instead of trying to, like, just email you a list of stuff you might close mass market. Only email them stuff that's directly like, hey, you didn't buy or didn't book a call.
41:10So that video only makes sense if somebody's gone through that process. So there's no purpose for it to be on the wider Internet. Someone's gonna stumble on it and it's gonna be, thanks for reaching my webinar.
41:19They'll be like, what webinar? Alright? So you're doing it.
41:23You're creating it specifically for that person knowing they've come through those steps.
41:27Why? It seems that Andrew does that, and it seems that you might do it more. Because like you want this video on YouTube, which is like a general election.
41:37Yeah. So that's different. One would be a specific video usually in Wistia, usually just on that landing page just for people in that funnel.
41:46Then there would be YouTube videos, which just a more generic purpose. They've gotta make sense to anybody. So they don't pre they don't assume that somebody has done this because how we don't anyone could see this.
42:00So they've gotta have a general broad appeal. That's why you'll notice my blog videos are very general because I'm trying to make them broadly appeal to anybody.
42:09Like someone who doesn't even have a business. But, hey, this is interesting.
42:13Yeah. But you still email your your list and your list is because it's one that aren't people. You still email them.
42:19Yeah. Just email everybody there. So so you don't think that
42:25Everybody that's out of a funnel.
42:28So what's the purpose of emailing you? Like, understand the purpose of posting on YouTube so new people find you and they register, but what's the purpose of emailing your list with that piece of content?
42:38It's just stirring the pot. It's like these people know you exist. You're just reminding them that you exist.
42:45And then one day, you know, people don't understand how it works, but it's kinda like, why you like your parents?
42:52Because they served you a lot of impressions. So we're just serving up impressions. One day someone will be like, oh, yeah, I might just buy this thing.
43:00It's like my dad. He like hated you forever.
43:03And then like started making money with your stuff. My mom started to he's taking the course. And all of sudden he's like, yeah, like Samoa.
43:09Yeah.
43:10Impressions. I'm telling you, man. I'll it's just it's Chinese water torture.
43:15It's just like drip drip.
43:17That's like the McDonald's and the Dunkin' Donuts. Like, they just keep they don't need to necessarily advertise, but if they keep doing commercials, they keep keep doing, you know, banners on the side of the road and stuff and and and all that.
43:29And he keeps reminding you, and then when you want a coffee, you're like, oh, McDonald's.
43:33Yeah. It's brainwashing. It's why I don't have ads.
43:37It's why I don't you like, use social media. Because I control what goes into my brain.
43:45I know you said you like to finish things, you know, completely, but what if you start working on you do this process, you define a goal and you start working on it. Like we, months ago, decided to like write a book. And now I'm just like, I feel like that was a mistake.
43:59We already spent tons of money on it. We already wrote the book. And I'm just like, do I just kill this baby or do I just see it through?
44:06Like I just don't know.
44:08Well, is it a value action?
44:10I feel like it would the whole point of the book is to drive Is it a value action? So, yes.
44:17But it's pretty low, I think, on the like, Facebook ads is above
44:21a book. So then focus on Facebook ads. Do it when it is
44:27number one. Okay. So even though you've
44:29costs. Okay.
44:33What was that sunk cost? It's
44:36like an economic term which refers to like, we've invested all this money in it. We've invested all this time in it, so therefore, we should do it.
44:45But there's not you there's you don't do something just because you've invested a lot of time and money in it. You do something because it's the best option regardless of what the previous investment is. Yeah.
44:58So, like, that's the sunk cost fallacy.
45:02What's the opposite of, like, the gamblers doing that. Right? Like, oh, I've thrown this much money in.
45:08That means if I throw a little bit more, I'm gonna win.
45:12Yeah. I mean, it's kind of the same ish. Well, it's still like saying I've already invested all of this.
45:18I could just be one one thing away. Yeah. Yeah.
45:22You gotta just think about it clearly. If if one thing is definitely more likely to grow the business than another, why would you work on that?
45:32Yeah. I agree. It's just well yeah.
45:36Yeah.
45:37Okay.
45:38You gotta be really, really disciplined with what with your prioritization thing.
45:45Like, how do you choose what to do? Sometimes I I have that same problem as
45:51Alex. Like, sometimes don't know what to work on. So I just need to run through this system more and Do you plan tomorrow today?
45:58Yes. I do. But I've actually been running out of things to do just recently.
46:04Facebook ads. It's nice, but not because I wanted What about ads?
46:09I'll give you some stuff.
46:11So, yeah, I've been that's one of the things is I've been coming up with different ad, like, ideas. And then, you know, we have somebody who runs our ads.
46:20Are they doing the ads? Are they working? Yeah.
46:24I thought you said you should be doing the ads instead of doing the book.
46:28Well, yeah. I'm working on the like, the concept of the ads. They run the ads.
46:35So how do you define doing the ads? Isn't that already done?
46:40I mean, now it is. Yeah. Last week it wasn't.
46:42Now we have more ads and we're good. So what's next on the queue? That's what I'm trying to figure out.
46:47Well, didn't you do the exercise?
46:49You just taught it to me. Oh, okay.
46:53Yeah. I'm trying to do it right now on my iPad.
46:58Yeah. See, I bet you we keep coming back to that. Because you've got a filter or tasks that can be done on an iPad.
47:07To which there is almost
47:09nothing. I purposely wanna grow my business with the iPad.
47:14You can try it. Yeah. No.
47:16I'm That's like me deciding to purposefully run my business drunk.
47:22It's not a really good point to prove.
47:29So any questions on this stuff? What is What
47:36this might be a little personal.
47:38Does your wife's journey look like?
47:46Well,
47:49that's first of all, that's not your responsibility.
47:52Well, I'm thinking about moving to a warmer climate in the wintertime, and
47:58she's gonna occupy herself. Yes, she will. Right?
48:01Yeah. Well, I did that with with my wife and, you know, it's it's like a soul searching experience because they're like, they've got not like, nothing to do and they've got a thing what to do and then they're like, what do I wanna do?
48:13And and then eventually, she found thing like a thing she wants to do like starting her own business, doing this thing that she's really passionate about. Yeah.
48:24It can take a while for someone to figure out what they wanna do with their life. You know what I mean? But it's kinda good to be set sitting in that position.
48:34Like, boredom is a good place for someone to sit, but they shouldn't look to get out of it like they should just look to find something to do with themselves, like a purpose,
48:44you know? Yeah. She's a jogger.
48:46She's fun with that everyday.
48:51Does she like her job? Does she hate it?
48:56Yeah. I mean, if it like, if she doesn't like her job, then just be like, look, don't do your job.
49:05That's what I did. I was like because I noticed that Ashley's job, she wanted me to pick her up and drop her off at it. I was like, fuck.
49:13We gotta eliminate this job.
49:17It's costing me more money than you earn for me to drop you here.
49:24Vehicle.
49:26Yeah. Then I bought her a vehicle. That's right.
49:28No. I already had one. Then why did I need to drop you off?
49:33See, I think you, like, see
49:35they might just know. Yeah.
49:39But she didn't like it anyway. So it was win win win. Yeah.
49:43You're ready? Nah. Before.
49:48You could work together. Aaron and I worked together.
49:51Yeah. Ashley and I tried that, and it didn't really work that well. Only doesn't work with everyone.
49:55And like, so she just wanted to do her own thing. And now she's found her own thing and now that's good.
50:03You know? A lot of the time people don't just need to bug you. Like, but She'll figure that out.
50:12She's a a human.
50:18Like that they gotta let people figure their own stuff out, you know. Otherwise, if you tell someone what to do, it's not entirely theirs.
50:28You know what I mean? If you tell her what to do, she'll never do it. I don't wanna tell her.
50:32I'm curious what the path looks like.
50:35Kinda like what your path looks like.
50:39Trying
50:42different shit, seeing what you like, seeing what you don't like. Yeah.
50:48It's how it always works.
50:54I always find it funny that people think we like, oh, I can't wait for those, like, pixel retargeting audiences, those look alikes, and those those multivariate tests.
51:05And then we just always end up on, yep, just just time management and wake up at the right time, go to bed at the right time, don't do stupid stuff.
51:18Like But seriously, it's really, really, really the best place to make more money because you gotta think about how money is created and how business growth is created.
51:31It's created by focused attention over time, being channeled into the right thing.
51:37In order to be able to do that, you have to have the energy and the focus and not the distractions. So like, you you're creating this by doing this.
51:47If you do this for years, I mean, that compounds in an incredible way. Yeah.
51:53It's just like a funnel. You know, you tweak this piece, you tweak that, you split test this, and you split test that. I'm doing that with everything.
51:59Objects, tasks, like environments, people, like everything.
52:07I even figured out a way to order at a restaurant with the minimal number of of back and forth between me and the waiter.
52:15On What kind of life management time you can't I hate inefficiency.
52:21So when I go to a restaurant when my I first of all, I won't go to a restaurant. I hate them. But if my wife makes me go to one, then I will I will sit down and I'll make sure the menu's there.
52:35And if it's not there, I'll be like, hey, menu. Menu.
52:38Menu. And then when they bring it back, I'm like, just just just stay. Just stay.
52:41It's like, what's the best thing to get? Alright. Cool.
52:44I'll get that. Ashley, what do you want? Just getting it all done in one hit.
52:47It's not there for the experience. You get just eat and get out. And then when they when I before I finish eating, I'm looking for the waiter.
52:56I'm like, yeah. We have a and then I'm like, check. And then they bring it over and then like then I'm giving it back to them.
53:03So then they process it and then I finish my last bite. Then like, oh, so go.
53:06Jesus. You're
53:08worried about getting here, dude. I'm not being rude. Oh.
53:12I just ask for it at strange times. They have to complete the same, like, routine.
53:19It's actually beneficial for them. They do less back and forth with me than they do with someone else. But I can't stand that back and forth crap.
53:29That's why a chef's the best.
53:33Quick question. How do you deal with haters? Like, people do Uh-huh.
53:37Just trying to knock you down with that. And then they get it when you get it to grow.
53:43Don't associate with them. Well, the easiest way is just to not look.
53:49So how do you see a hater?
53:54How do you?
53:57Yeah. Half half half. So in my co working space, there's another guy
54:08So I just tell I just I just tell him to fuck off.
54:16And then see what happens. And then it could probably stop hassling it.
54:20If he doesn't, then I would just leave. Yeah. Because I'm not gonna deal with it every day.
54:27But most of the time, it happens on the Internet, not in real life. And the key is like, you know, peep if anyone looks at the comments on their ads, they're insane.
54:38You should not do that. I don't know what happens to them.
54:41What do you guys do with them? We usually try to respond to 95%
54:45of them, unless it's like cruelty, derogatory or
54:48We don't delete the name.
54:52Yeah.
54:53I mean, we're really confident in the product. Like Sam put together Yeah. Product and we can pretty much defend any objection, I feel.
55:00Well, there's both sides there. It's never all negative.
55:03You see some people, they're like, oh, I don't agree with this. And then someone's like, oh, but actually, it could be this. And they're like, oh, I don't know.
55:08Like, it's just just fucking people just with nothing to do. You know? You just let them have at it.
55:16You know, I don't care about what they're doing there. Doesn't that impact the score of your ad if it's received too many negative comments? Like, it can shut down your ad account?
55:26Facebook?
55:27No. That like, it'll if you're getting a low, like, the metrics tell you everything.
55:34Right? First of all, a really bad ad that pisses people off generally won't work that well or it will get shut down anyway. Alright?
55:43Before it gets the chance to accumulate a lot of hateful comments. So you just I just look at the numbers. And typically, good ad will have a good CTR, a good CPC.
55:54Its relevance will be high, like nine, ten, and it'll be getting a balanced comments of like 50% negative, 50% positive. And we I like that.
56:07Yeah? Something I've noticed as well is that I used to put like only only images as ads.
56:14And you know last time I told you I put like a picture of me with the click philanthropic and we with and me with my car. Actually, the the picture with the car was commercial well.
56:26It's like, oh, scan, blah blah blah. Son of a so so your father is rich and all that stuff. That's what you have when you are young and you you sell courses, but and then I I put like videos
56:40and I feel like video builds more trust because this is not only an image. You see what I mean?
56:46Yeah. But which one work better? Just by the numbers.
56:51So I don't track actually which ad drives.
56:54Well, that's your problem.
56:57Okay. Yeah.
56:59Whatever works best, do that. If you don't know what that is, figure that out. But the thing is that I so they work around the same.
57:07But you don't know. You just told me you don't have any means of knowing. Yes.
57:11I know I don't have enough data to So you're you're guessing that they work about the same? I'm guessing at, like, 90%.
57:20So I'm guessing You're guessing with another guess that it's at 90%.
57:26There's no way to factualize a guess.
57:29Okay. But like, let's say let's say for example, the the video ad performs a little bit less than the image ads, but there is like 20 less time haters.
57:41You shouldn't even be looking at the comments anyway.
57:46Yeah. But it's hard. Yeah.
57:48So work on that. Dude, I haven't looked at the comments on those things. It's like guaranteed way to make yourself like, worry about nothing.
57:58Yeah. Yeah. So just don't look at it.
58:02Is it important to respond to them, though? I don't think so. Okay.
58:08But I never look at ours. I never looked at mine before because I didn't have any time. And I knew there was bad comments all through it, but if if the ads work, screw it.
58:17Just keep it going. Like, you gotta who cares what other people think?
58:22Yeah. But like, isn't there like that social proof thing in both side? Like, if there are a lot of people following you and and saying that your program is great, all that stuff then is great, but if they see a lot of negative comments on the ad,
58:35they wouldn't think like, oh, that's this is bad because they saw other people saying that. Well, you bought my stuff.
58:42Sorry? You bought my stuff.
58:45Yeah. I heard only negative Yeah. But I Sam and it made me want to work with him.
58:49I was like, he must know what he's doing. But I'm not a goat. I'm not a goat.
58:54go watch. What does that mean? A very simple follower.
58:57A sheep. Sheep. Yeah.
58:59A sheep. Yes. Yeah.
59:07Because usually goat means you're the best. Yeah.
59:12Okay.
59:14Because in French, we we say goat for like when we you follow everybody. But like most people, what they do is like they
59:21they look at the comments and then they think That but you how do you know that? Sorry? How do you know that?
59:29I guess Yeah. Here we go again. It doesn't matter.
59:33I'm telling you. Like, if your ad works and it's getting new customers, who cares?
59:40Don't look at the comments. You don't even know they're there. That's the beauty of not looking at it.
59:44If something can't get into your awareness, you don't even know it exists. So it's the best defense because you don't even know. That's what I do.
59:53I don't look anywhere. I'm
59:56very scared of not knowing things. You see what I mean? Like for example, you say, you don't need to check your email, you don't need to check your message and all that stuff.
1:00:04But what if
1:00:06You see your this is interesting because you're probably petrified from reading those damn Facebook comments. But now you're checking your email because you swear something's gonna come in. Because you swear like it's gonna be everything's bad.
1:00:20You know what I mean? Yeah. Yeah.
1:00:21So you just this is the thing. It like festers. Once you make yourself aware of it and you're worrying, now you're worried everywhere, now you can't work, now you're checking everything, Now you're questioning your business.
1:00:33It's just pointless. Don't tempt that. Don't look at anything.
1:00:38Like pro sports players say that too. They don't look at good things or bad. The key is not to look at the good things either.
1:00:47Because if you look at the good things, you get addicted to reading good things about yourself. Alright? It's just as bad.
1:00:53If you read the bad stuff, you just don't look at anything. Yeah. You gotta discipline yourself.
1:00:59So I just found an app in Chrome that actually disables the comments on YouTube.
1:01:06It just removes it. So you can't see it on any video.
1:01:11And I also it also removes the recommended videos on the right hand side, and it removes all the recommended videos on the home page. It removes the video itself as well? No.
1:01:20Not there. So you can only find what you're looking for.
1:01:25Yeah. And you cannot get distracted. So I recommend getting that thing.
1:01:29I'll tell you what it's called. And if you've got a news feed on your face on your Facebook, you're asking for it too. Oh, you can remove that?
1:01:39News feed eradicate. Can use that. A whole new
1:01:42feed eradicate it, I think it's called. It's called kill news feed. That's the best one.
1:01:46So it's just called Kill News Feed. It's a Chrome extension.
1:01:53Right? So if you go to the Chrome app, web app store, whatever it is, and it's called Kill News Feed, Just install it, and then if you go to Facebook, it won't show you any news feed.
1:02:03It's just great. And the same thing for YouTube. You said there's a Chrome app.
1:02:08Yeah. And then the YouTube one is called hide recommendations.
1:02:16Yeah. This thing is beautiful. Do you have any other apps or Chrome extensions that you use?
1:02:23Pretty much those two. So I just I I have turned off. Flux as well.
1:02:30Flux. Yeah. Flux is a good one.
1:02:33It just makes your screen yellow at night because that helps you go to sleep. It's built into the MacBook Pro.
1:02:42In the settings, you can turn it on. Flux is good. Think I the flux one works pretty well.
1:02:45Yeah. And you use Momentum range? Yeah.
1:02:48What is what is the YouTube plug in here? It's like don't turn this on. Momentum range?
1:02:52It's it just remove you know when you go to YouTube and there's their home screen? Right. Yeah.
1:02:57That's a that's a like a minefield, man. It's just it's just tempting you. You're like, oh,
1:03:03look.
1:03:06And you'll it's gonna get you one time. It's
1:03:09guaranteed it's going to get you. Meaning, you'll you'll end up watching a YouTube video, then you'll wind up on the YouTube
1:03:16in two hours. Meaning that you're probably going to YouTube to find one video on just how to do one thing, and then you end up watching six three hour Joe Rogan videos.
1:03:27To me. Yeah. I watched Joe Rogan and I get lost in Joe Rogan land.
1:03:31Yeah. So
1:03:32you've gotta think, like so after this mistake happens, you gotta ask yourself, how the fuck did this happen? Right?
1:03:39And then you'll pretty much trace it back to this shitty home screen with these things on it. And then you're like, how do I eliminate the source? Gone.
1:03:48Wow. You just do the same thing. Like I told you before, the person, the sources, just find out these different things than we're you often have to make the mistake to figure out how to fix it.
1:04:00Well, that's what I've had to do. But now you get to learn from my mistakes, so you don't have to make all of them.
1:04:06So just get rid of all that crap. No one ever accidentally like stumbled on a home recommendation on YouTube and like
1:04:14and made an amazing business and all of that. What was the other one? What did you call it?
1:04:21Mine something? Mine field? No.
1:04:25No. There was another one Momentum. That was Momentum.
1:04:27Oh, Momentum. Like
1:04:29a work on page. What is it what is it actually focus on? Well, you know, when you change tabs, I think naturally it shows you your other tabs that you other things that you've accessed before.
1:04:40Can you see them? Like apps. Yeah.
1:04:42Like most most commonly used sites. Right? That's just like tempting you again to click on something that isn't purposeful.
1:04:50So what what is the
1:04:52what is does it it do to you? So if you just open any new tab, it's just a it's just a picture of, like, some nature. Instead of tempting you to go into places which you're probably not intending to go to.
1:05:04You're just removing the trapdoors.
1:05:06Have you ever used any of the time trackers that'll just kinda monitor what you're doing to kinda retroactively analyze it? Yeah. I've got the
1:05:13I barely use it, to be honest. Like, it it runs in the background. It does its reporting all the time.
1:05:18But I never really use it for any actual decisions. And it's just called, like, rescue time, but it's not even I have never used it to really make a decision.
1:05:30Yeah.
1:05:31Did you delete messenger from your phone? Dude, I don't even have the Facebook app on my phone.
1:05:36Yeah. Or okay. Or messenger.
1:05:38So I got I got that on one screen. Do you have anything Facebook on that? Well, I have Facebook ad.
1:05:45I have Facebook ads.
1:05:47No no You have Facebook ads on there? Yeah. Get rid of it.
1:05:51Like, if I watch this new ad You don't need to look at a fucking ad on your left on your phone. Right.
1:05:57What about Instagram?
1:06:01Yeah. I think But you gotta like the stories are just a nightmare.
1:06:06I stopped doing the stories because it just it doesn't you can't finish it. You what I mean?
1:06:12You can't just be like, alright. Gonna do the stories thing. Twenty minutes, bam.
1:06:16Get it done. It's just a constant lingering
1:06:19throughout your entire life. Can you post on Instagram without a phone?
1:06:24No.
1:06:25You can schedule regular posts, but not Stories. What do you use to schedule regular posts? I deleted Instagram, like, nine months ago.
1:06:33I hate it. Oh.
1:06:35A really sneaky thing you can do with stories is just make make 30 of them. And then, like, you can save them all, and then just rerun it every single month. Nobody watches you that closely.
1:06:45Instead of selling stuff, just rerun the story over and over and over again. I'm gonna do the same thing with live streams on YouTube and
1:06:53That's what we should do, Rett. Yeah. Yeah.
1:06:56You can use the schedule gram though is what I used to use to schedule the actual post, not the stories. Write that down, Rett. That's a good recommendation.
1:07:04You know, you can save the video and just make a folder single day. Yeah.
1:07:11I wouldn't even do that myself.
1:07:13I'm gonna get Rick to do it. I thought I saw the story about it. Yeah.
1:07:17The livestreams too.
1:07:19Oh, yeah. I never even got into those. I don't know how people find the time to do that.
1:07:25Like Facebook live, Instagram live, YouTube live. I mean, god.
1:07:31This it just never ends. I still don't know how Twitter works.
1:07:37I still don't have a Snapchat. It's just it's getting un it's getting impossible. How can somebody do all of that shit?
1:07:48It's getting ridiculous. And I reckon it's heading towards like it ruins your brain.
1:07:53Like forget getting the distracted piece, it just absolutely ruins your brain. It just hardwires you to instant gratification.
1:08:01So if you can't do something and get feedback immediately, you're like, you can't do it.
1:08:07And all businesses is delayed gratification. That is business.
1:08:12Doing something now that you're not gonna get any gratification for for years. So why why train yourself to do the opposite of what's good?
1:08:31That's why I stopped doing the stories. It's just stupid. If we can figure out a way to loop it, then we'll do that.
1:08:39But and then delete all the social media apps off your phone. You just don't need them.
1:08:48What
1:08:49if you use your phone to create content? How? On your phone.
1:08:53You record it and then you gotta upload it directly to the app instead of uploading uploading it to drive and then opening it from drive and then down. Like YouTube?
1:09:03No. Like if you're making a video to post on Facebook for example. But you're making it from your phone and then you gotta upload it to the app directly.
1:09:12So it just goes and boom, you're done versus getting it on your phone, do Google Drive, download it from Google Drive.
1:09:18I still wouldn't have Facebook on my phone. Just for that, it's bound to distract you more than it will help you.
1:09:26So I what I would do is just plug my phone in with a USB cable, bloop straight over to my laptop onto the computer, not the cloud, and then bloop straight into Facebook. And then you're you're not going to get distracted.
1:09:40The danger of it is is it might give you some upside, but it has a treacherous downside. It's asymmetric.
1:09:46There's way more down than up. What about students' questions in the groups?
1:09:52Get get a community manager.
1:09:56What if you just started?
1:09:58Then chunk the time. Do it once every second day at 06:00
1:10:05for an hour. To answer these questions.
1:10:08Yeah. Do not be reactive to shit.
1:10:13And you've just gotta this is a never ending process. I've been doing this to my entire life everywhere in every dimension, virtual and physical for, like, years endlessly.
1:10:26And it just keeps getting more efficient, more efficient, more efficient.
1:10:31Did you say one hour every other day?
1:10:35I that was a recommendation. I don't do that. I don't do anything.
1:10:38Yeah. But if you you don't have a community manager, you would probably wanna do one hour every second day.
1:10:45Yeah. What does it make sense to get a community manager?
1:10:48What What does it make sense to get a community manager?
1:10:52When it feels like you should. When it hurts.
1:10:57Yeah. You hire where it hurts, like, you know, obviously with you, it was support.
1:11:05Right? Obviously, with you, it's a home person. Yeah.
1:11:11Yeah. So it's just it's obvious. Wherever the main, like, festering issue is, there.
1:11:18Yeah.
1:11:23And then the environment hacking, the things that make that one good is good view in natural light really help.
1:11:31If you've got a fluorescent light, get rid of it. Those things are the worst. Get a it has to be an incandescent light.
1:11:38Fluorescent lights like those white lights, they're like just ruin you. Yeah. Yeah.
1:11:43So make sure you got an incandescent light. And then plants, they are good too.
1:11:51Oxygen, though. Yeah. And then, like, animals are actually really good hack.
1:11:58I got a parrot next to my desk. A parrot? Nice.
1:12:01Real animals? Yeah. Real animals?
1:12:04Real animals?
1:12:05Yeah. I have two counts. You're saying you should or should not have anything?
1:12:10You should. Oh, if I had a dog, that would that would add like, what if he shits on the floor?
1:12:16Get a parrot. You're
1:12:17gonna be getting that house mean. I got a cat slut, mate. Wouldn't that just add more bullshit?
1:12:23You're You totally No. So I've thought about this. If I was to get a dog, I'd get one that doesn't have to be walked.
1:12:29Bulldog. Bulldog.
1:12:31Yeah. You
1:12:33can just That's why I like cats. Like, we got cats because you don't have to walk those suckers.
1:12:40But it's but having like this is creating like a research it. Like, it's one of the best things you can do for children growing up is for them to be around animals. Yeah.
1:12:51It makes it's way like, it helps them develop because they've got they're interacting with with like something. And it is also for mental health.
1:13:01They use it a lot. It actually helps people with that, and it also makes a more comfortable environment.
1:13:09And you said you don't do fluoroscopy. Yeah. Is that because of the type of bulb or is that because of the color temperature in this section?
1:13:17It's because they only have one
1:13:21one they are this permanently stuck at one point in the spectrum. And they're not they don't have a nice wide spectrum.
1:13:30And so it's not natural. And it just sits off your nervous system. So like an like a you mean like it's like a white or bluish white whereas like this is an orange one?
1:13:39Yeah. The orange ones are better. Because they do have like LED and fluorescent bulbs
1:13:45that are that color. So is it the type of bulb? No.
1:13:48Those other ones flicker too. The fluorescents. They go zzzz.
1:13:51Oh, the flicker. Yeah. Yeah.
1:13:52And it just it just your nervous system just goes panicking. Like, if you've been into a into a place with all of that light, it feels like you're in a mental asylum. Do you know what I mean?
1:14:02You've been into I'm sure everyone's been into one of those fucking rooms. Yeah. My friend had a bedroom light.
1:14:08I was like, dude, you're gonna kill somebody or something. This is bad.
1:14:15And he was like, but it saves power. I was like, you're an idiot. And then what else makes it good?
1:14:27Comfortable desk, comfortable chair, lack of distractions, a good temperature. Temperature's huge.
1:14:33So if you're always too cold or always too hot, that's just gonna piss you off. So make, like, make sure that it's the right temperature.
1:14:42Oh, we got those Apex desk that you've recommended. They're working out great. We got them for everybody.
1:14:47Nice. What is it? Apex.
1:14:50They're like these electric desks that go up and down. And they're, like, electric if you Yeah.
1:14:58Sit. Everybody just sits, but just There's no if they have, like, holes in for your horns.
1:15:07Yeah. Yeah. Yeah.
1:15:08Nothing around them. They're easy to move, etcetera.
1:15:14Yeah. Do the house too. Also, clutter makes it distracts you.
1:15:18So clean, having it clean. Get it cleaner to come in like who cleans their own house?
1:15:25Surely, there's somebody.
1:15:28Bikka, do you clean your house? Sometimes I enjoy it a little bit. I enjoy it, I realize that's why I'm here.
1:15:35I got problems.
1:15:39Get a cleaner, man.
1:15:41It'll We haven't made, but she only comes every two weeks. So Oh, well Two weeks? Holy shit.
1:15:46I got here a dramatic week.
1:15:50She told me that. Do you think it's worth twice a week? I do once a week, but then come Wednesday, I'm like, damn dishes, and I can't help myself because I want it to be clean.
1:15:57Yeah. You're like three
1:15:58We do it we do it twice a week. Yeah. See?
1:16:01I just pile them up and wait for I know that Yeah. I can't, though. Yeah.
1:16:05But that also that that is actually taking a toll on you because you walk past, you're like Yeah. They should Takes
1:16:13a toll on my wife. I just go to the doctor. But then your wife comes to you.
1:16:19So you gotta trace these things back, man. The dishes affects her. She's now angry.
1:16:24She comes to you. You see?
1:16:31This is what it all it all connects to each other. You've gotta, like, fix everything. You can't, like, have a festering problem and think, oh, it's not gonna come over and get me over here.
1:16:41It'll get you.
1:16:45Yep. Time? Cool.
1:16:47Alright. Well, we're gonna jump in that bus.
1:16:51Yeah. And then it should be fast. I'm not gonna say anything.
The Hook
The bait, then the rug-pull.
The session opens not with tactics but with a provocation: environment beats willpower every time, and until you redesign the container you work in, the skills you are trying to build are fighting against the current.
How they asked for the click.
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