Modern Creator
Why Modern Creator?
Tony Robbins · YouTube

Tony Robbins Interview with Frank Kern and John Reese

A 38-minute unscripted conversation about why people who buy courses never use them — and the single mental variable that separates follow-through from failure.

Posted
13 years ago
Duration
Format
Interview
educational
Views
286.3K
5.5K likes
Big Idea

The argument in one line.

Certainty is not a personality trait or a crisis response but a trainable mental state that controls how much potential people access, and it can be installed in minutes through deliberate visualization.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • You sell online courses or info products and want to understand why a large segment of buyers never open what they purchased.
  • You have a goal you intellectually believe in but keep failing to act on.
  • You have previously executed well only when your back was against the wall and want to recreate that state without waiting for a crisis.
  • You coach or mentor others and need a framework for diagnosing why smart, motivated people stall after purchase.
SKIP IF…
  • You are looking for tactical internet marketing instruction — there is none in this video.
  • You are already deeply familiar with the Potential-Action-Results-Belief loop; this adds personal stories but not new framework elements.
TL;DR

The full version, fast.

The reason people buy courses and do nothing is almost never laziness — it is an unconscious belief that success will not happen for them specifically, which suppresses the action that would produce the results that would build real belief. Robbins maps this as a four-box feedback loop: belief controls potential, potential drives action, action produces results, and results reinforce belief. The loop runs upward when certainty is present and collapses downward when it is absent. The practical fix is a brief daily ritual of state conditioning plus vivid mental rehearsal of the outcome — a method Robbins demonstrates live by producing a 50% gain in spinal rotation range in three minutes through visualization alone.

Free for members

Chat with this breakdown — free.

Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.

Create a free account →
Voices

Who's talking.

00:00hostTony Robbins
01:46guestFrank Kern
01:46guestJohn Reese
Chapters

Where the time goes.

00:00 – 02:03

01 · Solo intro

Robbins introduces the context: post-2008 economy, why he sought out internet marketing leaders.

02:03 – 04:30

02 · The problem

Kern and Reese arrive and pose the core question: why do course buyers not follow through?

04:30 – 07:07

03 · The $300 origin story

Robbins draws out Kern's first $2,500 online sale — the moment of proof that creates belief.

07:07 – 08:37

04 · Must vs. desire

Discussion of why desire alone rarely converts and what separates a crisis-driven must from comfortable aspiration.

08:37 – 10:27

05 · Certainty as the lever

Robbins names certainty as the holy grail and introduces the four-box Potential-Action-Results-Belief loop.

10:27 – 12:27

06 · Daily rituals and momentum

Practical advice: one ritual per day, one topic per week; building momentum through small wins.

12:27 – 14:51

07 · The certainty model on paper

Robbins draws the belief loop; explains how it reinforces upward or downward and why belief is the controlling variable.

14:51 – 17:28

08 · Roger Bannister analogy

The four-minute mile as proof that certainty must precede physical achievement; belief change is the prerequisite.

17:28 – 19:15

09 · Burning the boats

All three share how they manufactured certainty by eliminating alternatives — making follow-through the only option.

19:15 – 21:13

10 · John Reese's Porsche story

Reese describes carrying an auto trader magazine to a job he hated, circling Porsches he would buy — obsessive pre-visualization.

21:13 – 24:13

11 · Visualization science

Basketball free-throw study: the mental-only practice group outperforms the physical-only group over six weeks.

24:13 – 27:28

12 · Live demo — spinal rotation

Robbins walks Kern and Reese through a three-minute visualization producing a live ~50% range-of-motion gain on camera.

27:28 – 30:44

13 · Andre Agassi story

Robbins worked with Agassi in 1993 when he had dropped to #30; mental conditioning alone returned him to #1 within six months.

30:44 – 33:17

14 · Conditioning tapes

Robbins describes training his own mind as a teenage janitor; the lesson that conditioning does not happen automatically.

33:17 – 35:42

15 · Skepticism equals gutlessness

Robbins reframes skepticism as fear of disappointment masquerading as discernment — it takes guts to believe.

35:42 – 38:25

16 · Closing

Synthesis: life changes in one moment of decision; the message is hope plus system, not talent or luck.

Atomic Insights

Lines worth screenshotting.

  • Certainty is not confidence — it is the felt experience of an outcome that has not happened yet, rehearsed until the brain treats it as already real.
  • Buying a course is itself a progress hit, but progress without the next step is a dopamine spike that fades and leaves the belief loop unchanged.
  • The belief loop runs in both directions: small results raise certainty and unlock more potential; small failures lower certainty and suppress it, feeding on itself.
  • Back against the wall is not a prerequisite for massive action — it is one reliable path to certainty, and certainty is the real prerequisite.
  • A group that practiced basketball free throws only in their minds outperformed a group that practiced physically for the same duration, because perfect mental rehearsal beats imperfect physical repetition.
  • Skepticism is a defense mechanism that protects the ego from disappointment — it guarantees the disappointment it was designed to prevent.
  • The first $2,500 online sale was more emotionally significant than an $18M day because it was the first proof the model worked — proof manufactures certainty, scale does not.
  • Every person who has achieved something significant conditioned themselves to see the outcome before it existed, whether they did it consciously or not.
  • Life does not change over a decade — it changes in one moment of decision, and that moment can be deliberately engineered.
  • Raising your standard of normal by spending time with people operating at a higher level creates the internal gap that drives follow-through, even when nothing external has changed.
  • 1% of people condition their minds and follow through on daily rituals; the rest craft stories about why it did not work.
Takeaway

Certainty is a skill you build, not a gift you receive.

WHAT TO LEARN

The gap between people who use what they buy and people who do not is almost never knowledge or tactics — it is a trainable inner state that anyone can install in minutes a day.

  • Belief acts as a governor on potential: people with uncertain beliefs take proportionally less action, get smaller results, and then feel confirmed in their original doubt — the loop feeds itself downward unless interrupted.
  • A small early proof-of-concept does more to unlock follow-through than any amount of additional information, because it gives the brain a real reference experience to build certainty around.
  • Mental rehearsal of the desired outcome — vivid, repeated, felt as if real — changes physical performance even without additional practice, as demonstrated by the basketball free-throw study and the live spinal rotation exercise.
  • Back against the wall is one reliable path to certainty but not the only one; deliberate conditioning through daily visualization achieves the same internal state without requiring a crisis.
  • Skepticism is a defense mechanism that protects the ego from disappointment but guarantees the very outcome it fears — the rational move is to believe fully, execute, and learn from what does not work.
  • Raising your standard of normal by spending time around people operating at a higher level is one of the fastest ways to create the internal gap that drives follow-through.
  • Daily rituals — state conditioning plus one small step toward the goal — are the mechanism that converts a single moment of decision into durable momentum.
Glossary

Terms worth knowing.

Certainty
As Robbins uses it: the felt conviction that a specific outcome will occur, strong enough that the brain stops generating avoidance behavior. Distinguished from general optimism or confidence — it is outcome-specific and rehearsed into place.
Potential-Action-Results-Belief loop
A four-box feedback model in which belief determines how much potential a person accesses, potential determines the action they take, action produces results, and results reinforce or weaken the original belief — creating a self-amplifying spiral in either direction.
Must vs. desire
Robbins distinguishes a 'must' state — where the current situation is genuinely intolerable and change is non-negotiable — from a 'desire' state where someone wants improvement but can still live without it. Must states reliably produce follow-through; desire states rarely do without deliberate certainty-building.
State conditioning
The practice of deliberately inducing a peak physical and mental state through exercise, breathing, or movement before attempting a task, so that action is taken from a high-energy baseline rather than a depleted one.
Resources

Things they pointed at.

04:31channelFrank Kern — internet marketing career
04:31channelJohn Reese — internet marketing career
30:20productGet the Edge (Tony Robbins audio program)
30:50productPersonal Power (Tony Robbins audio program)
28:26channelJim Rohn — audio programs
Quotables

Lines you could clip.

07:05
“We're all more afraid of what life would be like if we don't follow through than the person who's willing to settle for what they got.”
Reframes fear as the successful person's fuel — no setup needed→ TikTok hook↗ Tweet quote
12:28
“The only difference in people is hunger. And if you're not hungry, get around people that are hungry.”
Standalone, quotable, actionable — one-sentence closer→ IG reel cold open↗ Tweet quote
14:13
“The middle no man's land of maybe it'll work, maybe it won't — that's the piece that kills people.”
Tight punchline, no setup needed, applies to any purchase decision→ newsletter pull-quote↗ Tweet quote
34:15
“It takes no guts to be skeptical. You don't have to have any capacity to be a critic.”
Punchy, contrarian, shareable — calls out a universal rationalization→ TikTok hook↗ Tweet quote
35:43
“You got two things in life. You got results or you got a story.”
Single-line knockout — the most memorable line in the entire video→ IG reel cold open↗ Tweet quote
Topic Map

Where the conversation goes.

00:00 – 08:40denseWhy buyers do not follow through
08:40 – 15:00denseCertainty and the belief loop
15:00 – 20:00steadyDaily rituals and momentum
20:00 – 27:30denseVisualization science and live demo
27:30 – 33:20steadyConditioning stories
33:20 – 38:25denseSkepticism and closing synthesis
The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphoranalogystory
00:00Hey, guys. It's Tony Robbins. Listen.
00:02I've got a video here for you today that I think you'll really enjoy. I am, um, for the last, I guess, nine months or so since the economy took its giant, uh, collapse all over the world in different areas financially, I've been meeting people that are trying to figure out what to do financially, and I've bought so many people in business who are trying to figure out what to do.
00:20Their customers are responding in a different way. They're hanging on to their money, and they're concerned. And so I thought, you know, the traditional approaches to business are not making a difference.
00:28What I'm best at is modeling. I've always when I wanted to figure something out, I go to people that are the best in that area and figure out what they're doing and teach myself how to do that and then teach others do the same once I've proven it's worked with myself. I said, wanna find the best of the best, and I've been really fortunate over the last, as I say, probably seven, eight, nine months to have spent some time interviewing and getting to know and becoming good friends with many of the top people in the Internet marketing.
00:54I mean, people that they're not the likely people you normally look at. I look at them as the new money masters.
00:59You know? They're guys that you know, they didn't have a traditional education and ladies that didn't, but they found a way to add value. So whether you're looking for, you know, opportunity to figure out how to have second income stream or you have some form of business you're considering being in or you're in and you wanna learn some tools, I thought I'm gonna create some great products for this, but I thought I'd just send you out first a neat little interview that I did with them.
01:20These guys called me up and said, can we come by? I'd love to chat with you. I said, well, we're gonna chat.
01:23Let's put it on film. So we just knocked around. And what they wanted to ask me was, look.
01:28You know? We spent enough time with you. We know you know how to get people to take action.
01:32Uh, I said, well, come on over and let me kinda get inside your heads a little bit. Let me see why you follow through. Why do so many people say they're gonna do something and then never follow through?
01:41And a few people do something inside their head and heart that gets them to follow through. So I just thought you might enjoy this conversation we've had. It's with Frank Kern and and John Rees, two of the best of the best in this industry.
01:55And I, you know, I think you'll find it interesting. Maybe you'll be triggered a little bit to think about what'll get you to follow through too. So this is my little gift to you.
02:01I hope you enjoy.
02:02We got the dialing.
02:06Tony, what's up? It's good thing, man. How about you?
02:10I'm good. Listen. We we got a, uh, we've got a serious issue, um, that I think is affecting our market, and we need your help.
02:17We actually don't know if we can solve this problem, but we think that you can. So we want to we want to barge in today.
02:24We're kinda riding around anyway. I know you're shooting and stuff, but if you got a couple minutes so we can pop by, that sure would be helpful. Okay.
02:32Well, I'm honored if that's if you've helped me. Come on. No.
02:34We're looking to seeing you. Okay. See you, man.
02:36Bye, Bye. See you, John. Bye bye.
02:38See you. So why are we in a hotel anyway? They use this place a lot to shoot stuff because it's got a really nice background.
02:45Oh, so they're nice outdoors. Filming different guests and interviews and TV commercials.
02:52Hey, man. How's it going? I'm going in.
02:54Alright. Thank you. Hey, Scotty.
02:57What's up? How you doing, man? What's all this?
03:00Doing a little leadership film, man. That's awesome. Good to see you.
03:03Alright. Thanks for having us, man. I'd love to have lot of Well, Carmelo, I'm I'm curious to what this major problem is that you you gotta see me right away about.
03:12This sounds like a setup to me, man. It's a setup. Yeah.
03:14I told I told John it was an intervention about his glue sniffing problem. I will come over and sit on my lap. Yeah.
03:19Exactly.
03:24So we were doing some talking, and the big problem in our industry, we think, is a bit of a mystery. No one has the exact answer.
03:30We were actually talking about trying to figure it out that, you know, so many people in our market get these courses that, you know, him and I both for our own respective businesses spend hours and hours of time, you know, recording these, you know, building these these education products, these training products to show people how to grow a business or build a business.
03:49But there's this large segment of our customers and our market that we're in that really don't get results. They don't do anything or they're just you know, for whatever reason, it's not for them. It's just you know, we were just talking about how great it would be if there were just, you know, so many more success stories.
04:04Right? Like If if everyone who actually bought stuff,
04:07not not necessarily just our stuff, but all of the stuff within our community, if the people who bought it, everyone who bought it just actually used it, you know, and just followed the directions and followed through. How amazing that would be, like, what we would accomplish as a community, as a whole if that happened. So our challenge is what what needs to happen, what kind of shifts need to happen to get people to follow through, to get people to actually use the products.
04:31You're talking about the same mystery that people have of, you know, why does somebody, you know, get that fat where they're out of control and they hate themselves, but then they go have another piece of chocolate? Or, you know, why does the person who's just the doctors just told me they have cancer or lung cancer and say, you gotta stop smoking?
04:44And some studies show seventy percent of people keep on smoking. So you're not talking about a minor issue here. Right?
04:49It's part of life. But there is an answer because there are people that do follow through. And there are people that never did before, and then they've never followed through in their life.
04:55And now finally, they through. And that's what I try to focus on is what those people do. You know, in my case, in the business world, I look at people like you, people like Dan Kennedy.
05:03Yep. What do these guys do? Okay.
05:05I'm just gonna do that to the best of my ability. And sure, you know, I've it's like, well, oh, no. I can't write copies as well as Dan Kennedy.
05:11I don't have as much energy and drive as Tony Robbins. Well But you didn't start So what? You didn't start out as Frank Kirk.
05:17You didn't start out who you are. You started out trying to make how much? Come on.
05:20$300.
05:21Yeah. Oh oh, what? A week.
05:22A week. $300. Right.
05:24Yeah. And you failed at that in the beginning, didn't you? I failed pretty miserably.
05:27Yes. But it was effortless to fail. I was I mean, this is, like, natural.
05:31Yeah. But truthfully, you went from $300
05:34to I remember you said you your first time you believed, if I remember, was when you made, like, $2,500 in four or five five days when I was on vacation. While you're on vacation. That was when the true Internet marketing dream was realized, you know, because I sold a downloadable product, and I wasn't even there.
05:47I didn't have to ship anything. I was like, oh my god. This was so great.
05:50You know? $2,500.
05:52And to me, that was just a gazillion, you know, because my rent, I think, was, like, $400 or something. And and when you told me that story before, you just did it again, and you get so so you big grin on your face. You get more excitement on your face than when you talk about doing 18 than when you talked about doing the 18,000,000, which I know you're proud as hell of.
06:06And you didn't get all the money, but you made $18,000,000 for somebody in twenty four hours. Right? Yeah.
06:10But look at your face. It's like nowhere near as excited as $2,500
06:13in five days, baby. I mean, the the $2,500
06:17is just as there's no difference. No. There's even more because there was a moment when you recognized what was possible, but you didn't recognize it until you actually experienced it, but you only experienced it because you had to.
06:28You had to keep going till you found it. Just like you did. You had keep going till you found it.
06:31Right? Like the validation that the fear doesn't have to matter anymore, that that you don't there is no other that, you know, not having the plan b and knowing that you're going down the one path towards what you want. Yeah.
06:42It's the validation of your brain that, hey. This works. It may not work yet on the level I want it to, but it it works.
06:47I've just proven it to myself. Right. And for that, I I win.
06:50It's game over. I have already won Yeah. Because I've proven it to myself.
06:53Right. So it validates everything in my mind that I wanna do now just at a higher level. I'm doing more of it.
06:59That's it. Right. You just now leverage it.
07:01You now just stack it. So what do these people need to get started? Why aren't they starting?
07:05We all know the answer is fear. But the difference with you guys or me or anybody who's followed through is we're more afraid of the what life would be like if we don't follow through than the person who's willing to settle for what they got and kinda hope it'll change and maybe purchase something for the moment and then not follow through on it.
07:23It's almost like people overachievers have a little more fear. They're a little more afraid of missing out. They're afraid of not being there, or they got a strong enough reason to follow through.
07:31So I'd say, you're looking at home, you wanna give somebody some value, go, where do I start? I'm sick of this. That's a damn good place.
07:37That's probably where they bought the product in the first place, but now So they're gonna from that for just a minute. What's that? They bought they bought the product to escape from that state Just for a moment.
07:44Yeah. So because because well, guess what? What makes people excited is progress.
07:48You don't have to be at the goal yet to feel alive again. You have to make progress. And the first step to progress is making a decision of buying the product, but then they don't do the second step Right.
07:55Which is open the damn thing up. I think another powerful distinction that you're hitting on here is the fact that a lot of people that have breakthroughs in their lives, like including Frank and I both in different, you know, success
08:06stories, situations, whatever you wanna call them, is that, you know, people typically hit rock bottom Yeah. Before that must is a reality. You're right.
08:14So in thinking of that, you know, because a lot of things as well, like, hear in marketing, you know, like, if you had a gun to your head right now and you had to make money in the next, you know, forty eight hours, what would you do? And that really resonates with people. But so I just wanted to bring this into the conversation because I think a big part of the market of all these people aren't people that have their backs completely against the wall yet.
08:34That's right. Okay? So they're not in a must situation yet.
08:37They're in a desire situation where they're okay in their lives. They do have big dreams and ambitions. They do want greater things, but it's not pushing them yet to the point where they will do what it takes To master something.
08:49Must. So so what do you think? How how do people go from not having their backs against the wall when they have no choice to say, I'm totally sick of this Right.
08:56To to conditioning their minds to go from their situation where they are, which may be okay Yeah. To getting something greater?
09:03Well, think about this. What pisses you off and what excites you is all relative.
09:10You know, $300 a week no. $2,500 excites him more, that memory, to this day than even the million bucks, you know, he did in, you know, his first twenty four hour version.
09:18Right? Or you breaking the form in a mile. A million bucks.
09:21That must have been out of your mind. Tell me about that for a second. What did that feel like?
09:24You make a million bucks in twenty four hours. Nobody in history of the Internet's done it. Euphoria.
09:28Yeah. It was just unbelievable. What was your It wasn't even about the money.
09:32That's exactly right. That's exactly right. Really about the money.
09:34No. It wasn't. I wasn't thinking like, oh, that's how many cars I can buy.
09:37No. I it just wasn't. It was just it was just breaking through, like, another, like, barrier of of of progress.
09:45So at that point, it wasn't about your back to your wall. At that point, what it was really about further point from my fear is what it really was. Further point from your fear and for some people, and I think in some cases, it's also a recognition of who I am and what I'm capable of.
09:57So for somebody whose life is already great, this is about what if I could take on another skill that could create more freedom for my life? And just saying, I'm not having to go out and try and do it all perfectly right now.
10:09What I'm gonna do for the next eight weeks, I'm gonna do one I'm gonna create a little ritual. I'm gonna do one thing a day to condition my mind, right, so that I get strong, so I follow through. I'm gonna read something.
10:18I'm gonna listen to something. I'm gonna immerse myself. I'm gonna go for an intense jog, or I'm gonna go lift weights, but I'm gonna do it consciously to get in a state where I'm gonna follow through.
10:26That's number one, because people follow through when they're in state. Second, I'm gonna get clear about why this is a must for me. It's not because my back's against the wall, but because I wanna master your life to create some freedom.
10:36I'm not gonna master it overnight, but I got the system. I got the plan. I'm gonna do one thing a day.
10:41I'm gonna work on one subject a week. This week's gonna be about figuring out what the right product or industry is. Next week's gonna be basics of building traffic.
10:48And each week, I wanna make a little progress, and I'm gonna get to a goal, whatever that is. I'm gonna make a thousand bucks, my $300 in a week. I'm gonna get to my 2,500.
10:56That first 2,500 is the most excited. Unbelievable. The first $300.
10:59I remember It's changing too. It is the most life changing. I remember I was supposed to be a truck driver making 24,000 a year because I'd be making the most anybody in my family had ever made.
11:07How'd that work out for you? Yeah. Real real well.
11:08Thank god I'm not driving a truck. Right? Think you could save the truck.
11:11Could do it. I could pull it with my finger, man. I could do it with my teeth.
11:14I could pull it with my teeth. Right? $36 a year was the goal.
11:17If I could make $3 in a month, and when I did that, was out of my mind. And then it was like, can I make $10 a month? Then it was $10 in a day, then a $100 a day, then could I make a million dollars in a day?
11:27How did I make $400,000,000 in a day in stock value of the company I took public? My personal stock.
11:33But it was probably after I did it, though, so it doesn't really count. I'm just joking with it. You're right.
11:38People don't remember who's first, Tony.
11:40400,000,000, a million, someone who's saying. Who cares?
11:42No. I'm I'm not saying that's amazing, though. I'm not saying that's course.
11:45They told me when I was on stage, I had this audience of about 15,000 people at the Continental Center. It was during a stretch break.
11:51I was doing what I loved, rocking the house. Everybody's going crazy. And they go, the stocks worth you know, that's $400,000,000 right now.
11:57I was like, wow. That's cool. It's like, okay.
12:00That's no one sounds stupid. It's like, what's next? And I went right back to what I loved.
12:04Once you break through, then it just becomes a game. The people that are getting your products have not yet broken through in most cases. The breakthrough happens by conditioning your mind every day, by feeding it a role model or story.
12:16It's putting yourself in a peak state when you follow through by getting physically strong. It's creating a little ritual of doing a little bit each day, and then you get momentum. But the most important thing of all is what we started out with.
12:28Why?
12:28Absolutely. Why is it a must for you? It doesn't have to be you're against the wall, but it has to be something you're hungry for because the only difference in people is hunger.
12:36And if you're not hungry, get around people that are hungry and something will hit you. You watch a conversation, you get around people that are doing better, and all of a sudden, start going, my life sucks.
12:45I remember I went to a guy in in LA. He's one of the most multibillionaire guy. I'll never forget.
12:51And I lived in the Del Mar Castle, and I was really proud. That was, like, the symbol of me having taken myself from being poor to providing for my family this great place. It's built from castles in Europe overlooking the ocean not far from you.
13:02And I went to this guy's house. He's a billionaire. He took me down to his wine cellar.
13:05I don't even drink wine. Went through this whole thing. At the end of the night, I was depressed.
13:09I lived in a Del Mar tenement as far as I was concerned. I really was. I was like, I live in a crappy place and all my standards changed.
13:16All of a sudden, I wasn't willing to settle for living that. All of a sudden, my back was to the wall in a different way because as a man, I knew I was capable of more. So people can change their standard by getting around words better.
13:26People can change their standard by getting associated with what's true, like the bills they gotta solve, the problems they gotta do it, or they can do it because they're excited because it's something new they wanna take on. Everyone's different. But they gotta find the why, and they gotta come up with some daily rituals to get them going and just do a step at a time.
13:42That's where you get momentum. Awesome. That is awesome.
13:46So, you know, think about what's the holy grail between somebody taking action or not. It's one word, certainty. When somebody is absolutely certain they you know, the common word is believe.
13:56Right? But, you know, you can believe at a general level or you can believe with certain. When you're absolutely certain that if I do this, it's gonna get that result, and that result's gonna change my life, you'll do it.
14:05When you think it absolutely is not gonna work, you're never gonna do it. The middle no man's land of maybe it'll work, maybe it won't, that's the piece that kills people. Right?
14:15So if it's a must for you, you gotta make it work. Right? In our case, right, as an example.
14:20If it's not a must for you and you're not sure, you don't know what to do. So I years ago, I'd look around and say, okay. How do people get themselves to follow through they haven't been following through?
14:28What's the difference? And I started interviewing hundreds of people literally, and eventually thousands because I had thousands of my events. So I'd ask the group to give me their feedback.
14:35They came up with this model. It's like the holy grail of belief or the holy grail of momentum. It's like the difference between what makes the rich get richer and the poor get poorer.
14:44Right? And the difference we all know is mindset, but, like, how is that built? So this is what I did.
14:48I created stupid little four little boxes, and I'll scribble it here for you. You think about the first thing that determines whether you can do something or not, and I put that in this first box at the top here on the left side. It's potential.
14:59Like, what's the potential of the human being? Like, when you guys started, you proved something no one had done in history. You ran the four minute mile.
15:06Right? For golly knows how many centuries, they're trying to run a four minute mile. Roger Bannister does it.
15:11How did he do it? Do you remember? You did it in this industry.
15:14Right? You made a million bucks in a day. No one had ever done that in history.
15:18Right? After you did it, bunch of other guys are doing it because it became possible. Roger Bannister didn't just go physically practice.
15:24He made a shift in his head. He practiced in his head because he could never achieve it physically, so he had a change in his head first so that the result became certain enough he believed it, and then his body got him through. After Roger Bannister win that four minute mile, within two years, 37 people ran a four minute mile.
15:40Wow. When no one in history had ever done it. Now here's how it works.
15:43The potential for anybody getting your product is extraordinary. They could do what you've done as much more or less they can do whatever they wanna do. The potential's there.
15:51The market's proven that. Whether or not they tap on that potential has a lot to do with what action they take, which is a question you came to me with. Like, you know, god, they owe us potential, but they're not taking action.
16:00And we all know that the action they take is gonna determine the results they get. That's pretty obvious. So most people have a belief about what their real potential is no matter what you tell them, and that affects how much action they take.
16:15And, of course, that affects the result. And then ironically, that result reinforces their belief, and then that belief affects it.
16:22So I'll give you an example. Let's say a person has unlimited potential, we all agree, but they take little action, little results.
16:30Why? Because they have to start with a problem with their belief. They don't believe it's really gonna happen for me.
16:35Maybe for Frank Kearns because he got the cool hair and stuff, or maybe it's for you because you're so driven, but it's not me. Maybe Tony Robbins because he's a freak, got these big teeth. Whatever their thought process is.
16:44Right? They got this thing. Right?
16:46But what happens is if you believe that there's very little potential, how much action are you gonna take?
16:53Nothing. Nothing. Little.
16:54And when you take little potential with a little action, what kind of results do you get? Lousy little results. And when you have little results, what does that do to your belief?
17:01You go, see, I told you this was a waste of time. Sold you this wouldn't work. And then what happens?
17:06You tap even less potential. You take even less action. You give even worse results, and your belief gets even weaker.
17:11And this sucker feeds on itself until you are in a downward spiral. It's poisonous. It's poisonous, and it's self fulfilling.
17:17Now what if something could happen that could come along and fill you with a sense of absolute certainty? Not like I believe, but mean, where you know. In you guys' case, mine as well, we knew because we had to because we burned the boats.
17:31There was no other option. We had to find a way. We'd had we weren't gonna live that way.
17:35We all did it in different ways and for different reasons, but in essence, that was it. If you get yourself in a state of certainty that this is gonna work, I'm gonna find a way, and if this doesn't work, I will make the way, Then you tap a lot more potential.
17:47And when you're certain in your potential, you take massive action. When you take massive action, you really believe in something, you get great results. When you get great results, your brain goes, see, I told you I was a stud.
17:58I told you this thing would work out. Now you're even stronger. Tap more potential.
18:01Take greater action, greater results. That's how you went from $300 in a week to 2,500 in five days to 100,000 in a month to a million bucks in a day. Same thing with you.
18:10And we get momentum. So the rich get richer and the poor get poorer. Now some people go out and they go, well, I'm gonna take a bunch of action.
18:16Alright? I'm gonna open this product. I'm gonna try it.
18:18And they'll say to you, I even did it. But it's like a salesman who goes and knocks on the door, and he knocks on a 100 doors and says You don't want one of these, do you?
18:25Yeah. Exactly right. Yeah.
18:26And even if he doesn't say it verbally, his face says it because he doesn't believe it's gonna work. So his voice, his body, the execution is so weak. Maybe if he talks to a 100 people, somebody's gonna buy out of pity.
18:37They don't want his kids to starve. Right? But he's not gonna get the result.
18:40So the core difference in people is how do you produce certainty when the world isn't giving it to you? You go out and you try and you try on your case, your 100,000 of debt, nothing's working.
18:50How do you keep yourself going? The way you did it, the way I did it, the way you're doing it, we may not have done it consciously, is we didn't change our potential.
18:57That was there. And it wasn't even taking more action. Taking more action with a belief it's not gonna work, it's not gonna change anything.
19:04We got results in our head that made us feel certain as if it had already happened. True or false for you?
19:10True. Right? So give me an example so people know I'm not just making this crap up.
19:14Well, I mean, just like when I had nothing,
19:16I already knew I was driving, like, Ferraris and Porsches and stuff because I always wanted those cars. I already knew I was going to have them. It was inevitable.
19:23Right. I inevitably you know, that was just my inevitable outcome. But how did you do that?
19:27Did you have a ritual? Did you think about it regularly? Was it one time you thought about it, or was it something you had an obsession towards?
19:32I had an obsession towards it. I mean, I used to go I used to work in a video store, is the last job I ever had in my life. Thank god.
19:38And I used to go to to work almost every day, and I used to bring two magazines with me to read on my breaks. Entrepreneur magazine just to read about business and everything else to read about what other people are doing, look for role models.
19:50And I used to carry an auto trader with me, and I used to look at Porsches that were for sale. Yeah. And people always used to ask me, what are you doing with that auto trader magazine?
19:58I'm like, well, I'm just picking out the Porsche that I'm gonna buy Right. When I'm Which probably got you a lot of crap. I I did.
20:04People made fun of me. I I actually had a boss at that job tell me, you know, you really shouldn't do that to yourself, John, because it's it's very, very likely that that is never gonna happen. That it's very likely that you you're never going to have that car.
20:17Yeah. That's that's the kind of belief he was trying to put in my And I was like, no. You don't realize that it's it's inevitable Right.
20:25That I will drive here at some time in the near future with that car when I'm not working for you Right. And drop movies off for you to put back on the shelf. And that actually happened.
20:35And it was one the most fulfilling days of my entire life. And the great thing was when I pulled up in this car, I was, uh, you know, I was in my mid twenties. Yeah.
20:42A car that most 20 What kind of car was it? It was a Porsche nine eleven Turbo. Was a convertible and everything.
20:47It was a beautiful car. It was one what I yeah. What I always dreamed of having.
20:51But, you know, for a few years, I always circle the ads of which ones I was gonna buy. When I finally got it and I pulled up at the store, you know, I had all these people. Some people that were still working at the $7 an hour job were there years after I left.
21:03And I'll never forget this, even the Boston stuff, and and the reaction of people was like, wow. That is awesome. Yeah.
21:08Is that your dad's car? And all I said to them was, not exactly.
21:13Good for you. And I just smiled and just left. But it was, you know, I just I I it's the weirdest thing, but I just knew it was going to happen.
21:21But you knew it because you I conditioned myself You to you did it over and over again. Yeah. When I was in high school, I was not a popular kid, but I was passionate and intense.
21:29And I'll never forget, Some people give some particular girls gave me some crap, a guy too. And I wrote in their journals or their, you know, their annual yearbook at the end. I wrote, you know, someday, I said, you treated me like hell.
21:40Someday, I'll be rich and famous, and you'll be an effing truck driver, and you'll be sitting there. I'll be with my I'll be be with this beautiful woman of my life, rich, and you'll be watching me on television thinking, you wish you would have treated me better. I actually wrote this shit in people's annuals because I went to a ten year high school reunion.
21:55People went and showed me this stuff. That's great. But it's like, burned the bridges, baby.
22:00I was like, there this is how it's gonna be. So I'll give you a perfect example of this. You know, they did studies.
22:05Many have been done at this element where they wanna see how much does the mind affect performance. So take basketball. And I've worked with a lot of NBA players and turned them around.
22:12And one of the problems many of have is they'll choke on the free throw line. You know, well, everybody knows in that case, if you normally shoot really well and now you're not, something's interference.
22:22Something's getting in front of your state, some uncertainty. Right? Obviously.
22:24So they take a group and say, we're gonna make them better. How do you make somebody better who has got this mental block? So they take a group of guys, and they're gonna do free throws, and they do one group where they just practice for six weeks.
22:35Totally intense practice, and I forget the number of free throws, but they gotta do this many free throws every day. Take a second group, and they have them not practice at all. Obvious.
22:44And they take a third group, and they don't let them touch a basketball. All they do is have them practice in their mind, but the key is it's not practice makes perfect. It's perfect practice makes perfect, as corny as that sounds.
22:55So these guys see themselves making the shot every single time, conditioning their mind and body that it's perfect every time.
23:04They're not interrupted by a reality that would screw with them. So at the end of six weeks, they tally it up, and now they give them a test to see who has the highest free throw percentage, you know, success. What do you guess it's gonna be?
23:14Well, the obvious person says, obviously, it's not the guys that didn't practice. But which one is it? The mind or is it the ones that actually practice?
23:22I'm assuming the mind. Yeah. You would assume it because it's true.
23:24Right. You intuitively know the truth that practicing is not enough. It's getting yourself so certain so many times that now when you go to do it, there's no hesitancy, and you execute.
23:34It's having that absolute certainty that makes you tap your full potential, take massive action, get massive results, be reinforced to having stronger belief. This is what makes somebody a star at anything. It's like Jack Nicklaus, the golfer.
23:47Yes. He visualized every shot and where it was going, landing right where he wanted it before he ever hit it. Every single time.
23:53And what do most golfers do? They just take a practice swing and they kinda hope for the best and point in the right direction and hit it. And some of them, if they've had some bad hits, what are they really focusing on?
24:03You know, what what I don't wanna do Exactly. Exactly. And that's the same thing here.
24:07So I'll show you a little stupid little physical technique for this. So stand up for a second. You guys gonna do this camera show?
24:12So try this for a second. So just put your feet together, and then put your right index finger straight out in front of you like this. Okay?
24:19And all I want you to do is I want you to just turn clockwise comfortably as far as you normally turn. Just notice where you naturally stop. Go ahead and turn clockwise.
24:26People at home can do this too. Keep your feet straight and notice where you stop. Come back around to me.
24:32Back around to me. Oh, pretty good. Okay.
24:34Good. Yeah. You're really good at this.
24:35Right? Drop your hand. Now let's do something really simple.
24:39Close your eyes. And you don't even have to visualize. Just feel.
24:43I want you to imagine your finger coming back up again. And this time, see and feel it coming up. Don't actually make it happen, but feel like it's happening.
24:50Imagine your mind that you're actually doing it. You're seeing it. You're feeling it.
24:53And then make it like a game where you turn twice as far this time. Like, you're a little kid, you know, and somebody measures you and you go, I'm taller. Come on.
25:00Measure me this week. And you that desire to do a little further. And then in your mind, it again.
25:06Your feet are straight together. And in your mind, feel your finger coming up, see it coming up, and imagine going three times as far this time.
25:15And then one more time, bring your finger up, and you're like an owl. Your feet are straight, and you turn all the way around, and it comes all the way around to the front. See it and feel it and enjoy it each time like it's a game, like you can't wait to go further.
25:28And you know you do every time. And when you can feel that and it feels good, then open your eyes. And now put your finger straight in front you and turn as far as you can comfortably and see what happens this time.
25:39Go. Take my back. Now notice I don't know if the camera's got it, but you don't even have to ask the camera.
25:45You can ask yourselves. Come back around. Did you go further this time?
25:48Yes or no? A lot further. A lot further.
25:5050% further. 50% further. How much further for you?
25:52About the same. Yeah. The average person will go 25% further.
25:56Now here's the question. For superior. For superior point There you go.
25:59You're not your right thing to corner. Thank god. So did you have the potential to turn as far as you did the second time the first time?
26:07Yes. Why didn't you?
26:10I didn't believe it, I guess.
26:12We have beliefs about stuff we don't even know we have beliefs. You have an unconscious belief of how far you can turn comfortably. The first time I did it when I pointed straight back Yeah.
26:19I thought I was that probably shouldn't even go that far, like, was gonna hurt me or that I Yeah. I wasn't capable of going any farther. It's like And how much further did you go this time?
26:26And the camera knows Right over there. Right over there. Now here's the difference.
26:29The potential was there the first time, and you took action, and you got a result. But it was 50% less than what you did later on, and the only difference is they changed your belief.
26:38How do I change your belief? We didn't work harder on your potential. We didn't take more action.
26:42I got you to see the result in advance. I got to see it vividly two or three times, that's all, of going further, and then your brain went, oh, I know what to do. Boom.
26:50It went there. Isn't that what you did by looking at your cars every single day and envisioning it? I mean, isn't that what you did when you created whatever the vision was?
26:58It was $300, $2,500, a million bucks in a day? Yeah.
27:01That's what's missing for these people. They're not getting that execution is everything, but it doesn't happen if you don't get the psychology set of a set state of total certainty.
27:10And you can you just change that 50%
27:13in three minutes worth of visualization. And visualization is only one technique. Because I was, like, losing my balance with my eyes closed, I was kinda, like, lopsided.
27:20So I got one good visualization, and rest of the time, I like, I sure hope I don't fall down on a camera with my eyes because it's really dumb to
27:27do. So even you have to be good at visualization. You can still get the improvement.
27:31So I want you to get you know, you ask the question. What is that difference in people? This changes people's certainty.
27:37People are uncertain they're gonna succeed. They want it, but they're afraid. The best way to deal with a fear is get a big enough reason that makes you have to succeed or condition yourself where you see it and feel it so often that you're certain that you just do it.
27:49That's all it really takes.
27:51That's awesome. You know, this worked, uh, I was thinking this while you were talking about going to the So Sit we can hear I'm hear this, and we'll go. You were talking about working in the video store and looking at the Porsches and stuff.
28:01I used to drive around in my car, you know, doing the cold calling on the credit card machines. And one way that I would avoid cold calling, the pain of, like, cold calling and knocking on doors and everything would be to listen to your stuff and listen to Jim Rohn stuff. Wow.
28:15Drive around, no particular just to listen to it. And strangely, I still like to drive around. I prefer to listen to that stuff in the car for some reason.
28:22Because you it's where you got imprinted. I guess. I mean, it's like, well, drive up and down the coast and check out the ocean.
28:27Yeah. So I would drive around, and I would envision myself holding those types of seminars and teaching people that kind of stuff.
28:36And three weeks ago, I was teaching a seminar in in San Diego, and I was talking about beliefs and envisioning things, and I had to stop. And I shared with the audience, was like, you're not gonna believe this, but I actually used to envision this very moment.
28:48Wow. Talking to you right now. So it really, really works.
28:52Wow. Definitely works. Makes a difference, I'd say.
28:54I'll tell you what. I worked with Andre Agassi in 1993,
28:57I think it was. He'd been number one. He dropped to 30 in the world, and he was ready literally ready to quit with no exaggeration.
29:03His father was managing him, and he was so angry with his life. And he went through some, I think, wrist surgery at the time, and he's working on his swing. And, yeah, he was dating Brooke Shields at that point.
29:12They weren't married and not his current marriage, obviously. And so she said, you gotta come see Tony. She goes, I don't need motivation.
29:17He goes, he's not motivation, man. He's strategy. He'll show you how to make that shift in your head.
29:21So he comes. I worked with a guy. In the beginning, he's saying, you know, do your magic stuff.
29:25Like, oh, yeah. Great. Thank you.
29:27And I said, tell me. And he said, have ever hit a tennis ball perfectly? And I'm trying to get him in the zone to remember that time like you visioned where he was perfect at it.
29:35It. He goes, of course, I have. And I get him vision over and over again.
29:38And finally, he's in the zone. He's feeling that again. Right?
29:40He's seeing it, and he's feeling certain, and the swing is going perfect. And I said, how's that feeling? He goes, it feels perfect.
29:46I said, but are you thinking about the swing? You're not thinking about the swing. You're not thinking about how to do it.
29:52You're just seeing the result you want so vividly that it's there. So all I did was train him how to go in that state over and over again. He won the next weekend.
29:59The second weekend, he came in second. Within six months, he was number one in the world again, and he gave me unbelievable credit. But all it was was conditioning the mind.
30:06You do it with tape, so did I. I the we were just talking about this earlier, Pam and I. I used to go when I was 17 years old down in Downtown Los Angeles, this place called Knight Education, k n I g h t, like in the night.
30:17And I'd save up all my money, work as a janitor, and I would get these tapes and listen to these things over and over and over again. I went there for years, and I didn't have enough money, and I leveraged everything I had, but I knew how to train my mind. It's the one thing I knew how to do.
30:29His name is Mario. I saw him in his eighties. You know, he obviously knows how my life turned out and was very proud of the role he played in in that process.
30:35Used to tell people the story. This guy is a real thing. He didn't just start out this way.
30:39This is how Tony did it. He listened to his tapes. He conditioned himself.
30:41Right? This is the real stuff. He passed away a few years ago.
30:45I'm calling his house, and he passed away, and his his his daughter was there. And she wanted to share with me that how I touched his life and so forth. But the best thing was I thought, you know what?
30:55I wanna get those tapes. I wanna get that stuff I conditioned. You know, I wanna go back to that moment like you did of, you know, that moment was visualizing now I'm living it.
31:01And she said, he left all this in his will to you. So I have all these tapes now that are from the time when I originally went through and, like, I'd go to sleep and have these sleep tapes that condition my mind to believe that I could succeed even when I was sleeping or to build energy in my body. And anybody who wants to succeed has gotta know it doesn't just happen.
31:19You can buy a product, but you also, with that product, have got to condition yourself. You gotta make it a must, and you gotta get a ritual. If you do it, whatever you used to dream about you thought was so huge, you'll just live it.
31:29You'll live it like you lived this yesterday, like we're all living the life that we envisioned because we had to and because we played this game with our head. We got the belief to be real by seeing it enough times and feel it enough times till our brain believed it, and then it made it happen.
31:41Which raised the potential, which made us take more action, which got us better results, which raised our beliefs again. That's right. And then that's why that's why the rich get richer and the poor get poorer.
31:49So instead of bitching about it, change it. And this is how you change. It's like a self fulfilling prophecy.
31:54Completely. It's pretty easy to change. Just that one simple exercise was amazing.
31:58I'm still like, holy crap. You know? I wonder what else I can do now.
32:01But look what most people do. Most people do the opposite of that. Right?
32:05They get the product or they think about doing it. What do they envision? It not working.
32:09That's right. The excuses that So they envision it not working. As soon as they envision it unworking, they feel uncertain.
32:13As soon as they feel uncertain, how much potential it's at? Little, if anything. And so they send back your product, and they didn't listen to the damn thing.
32:21You know? And guess what? What does that do, by the way?
32:23They make that as another lousy result in their life. I didn't even follow through on that, and they believe even less. This process is the holy grail.
32:31It's where the whole game changes, and anybody can do it, and they can do it in a few minutes. And if they do it a few minutes each day, then they get a different life.
32:38They do it a few minute one time, their life changes for the day. It's we're defined by our rituals. Everybody's got rituals, certain things they do every day.
32:46And what we we have in common and anybody that I know of who has a life that they're living that was once a vision is we saw it again and again and again even when it didn't work, even when you lost a $100, even when I'm working as a janitor. There's something we would not give up on.
33:00And if somebody watching wants to change their life, they gotta decide what they won't give up on and then put themselves in the state of momentum by couple of rituals. That's all it takes. And I think especially when it comes to anything related to making money, like making money products or promises or courses, people are so inundated with scams and all this garbage, true garbage,
33:17that, you know, their natural thinking is that they're so skeptical. It's like they fall into the conditioning of, well, if anything's ever going to work, that thing has to prove it to me before I believe anything.
33:30So when they they go to approach
33:32the thing to make more money with, they're like, well, I'm starting at zero, and this thing has to prove to me that it has any potential at all before I believe that it will. Don't don't you agree with that's the case? Unfortunately, agree with this case, but here's the truth.
33:46When somebody says to me, my business even more, because a lot of people think I'm a motivator. I hate that term. That's never been what I've done.
33:52I do believe in energy, and I'm passionate. You know, they see 10,000 people in the room rocking. They go, oh, he's motivating them.
33:58I believe in peak state. You get a top athlete, you get in a concert, and you get in state. Right?
34:03The problem is to defend themselves so they won't be disappointed again, they lower their expectations. So someone will say to me, well, I'm skeptical or I'm pessimistic. And my response to them is, no, man.
34:13You're gutless. It takes no guts to be skeptical. You don't have to have any capacity to be a critic.
34:20And now with the web, you don't even have to own that you're the one being the critic. You can burn somebody and you know, anonymously. Right?
34:27I said, you know what? It takes guts to believe. And if you think something's gonna do it for you without you putting your guts on the line, you might as well forget it right now.
34:35So this idea that I'm skeptical or they gotta prove it to me, it's the biggest lie. What that really is is your fear talking. You're so scared of failing, you don't even wanna get your hopes up.
34:43And if you don't get your hopes up, you might say, well, what if they get their hopes up and somebody gets disappointed? How many disappointments have we experienced in our business careers and in our lives? The difference is some people take disappointment and let it destroy them.
34:54Other people take disappointment and let it drive them. And you get to choose. Are you gonna turn this thing into why it didn't work and a bunch of stories and excuses?
35:02Are you gonna take this thing that didn't work and figure out what are you gonna do to make it work? And it may not happen the first time, the second time, or the third time, but the people that are relentless find the way.
35:10And if the common denominator and all these guys that are kind of our friends or family, you know, money masters, you know, the new money masters is they all did it with will. Nobody here inherited this stuff. Everybody figured it out.
35:21Mhmm. And keep figuring it out, And it's gonna keep changing. And you say, you know what?
35:25You know, 1% of of 99% of the money being made is being made by 1% of the people because only 1% of the people will condition their mind and condition their body and follow through some daily rituals. The rest will tell a story about why it didn't work and how it wasn't their fault. And you got you got two things in life.
35:41You got results or you got a story.
35:43You know? And too many people think that that 1% is somehow entitled to it and they're not,
35:48which is, you know, it's just all in the head. It's all in all the It's all in the Which can be changed with some conditioning, basic conditioning. You just proved it Yeah.
35:55To us. That's fun. That's why I made get the edge in personal powers because I understood that from the very beginning.
36:00I could originally, it was thirty days and years later, people would say, you know, I've heard all the great results, everything else, man, but, you know, I don't have thirty days. And I'd be behind the glass, you know, focus group watching these people who wanna shake it, like, you don't have thirty days to change your life, you know?
36:11And, okay. I'll make it seven days. You know?
36:14Just one because after seven days, you get momentum. I mean, think about it. When do people's lives change?
36:19In a moment. It doesn't change in ten years. Your life may suck for ten years, but there's one moment when your life changes.
36:24The moment you decided. Mhmm. When you said no more, and I'm doing it, and you kicked yourself in the ass, and you made yourself go do something.
36:30Right? When you finally said, enough. No more.
36:33I quit, or let's begin, or I love you, there's a moment when somebody's life changes, and that can be gotten in a couple of days. So people watching don't have to wait until they've mastered everything. They gotta get started and do what's next and just put themselves in a state where they start making some progress.
36:49There it is. I think that's the answer that can help solve that problem with a lot of people. They'll just pay attention to it and and do it.
36:56The bottom line is, you know, all three of us and some of the people that we consider as family that are part of this process,
37:02we've all done well, and we don't need to do this stuff. We're able to do this stuff because underneath it all, people can see in your eyes, Frank, when you talk about $2,500 you made that day and the joy.
37:11Right? Or you're talking about not willing to settle, you know, and just I don't care what they say. They tell me I'm gonna sit here and I should lower my expectations.
37:19I'm gonna be driving my car in here, and they're gonna be delivering a video to me. There's something inside of every human being that will make it click, that'll make it so that today is not like yesterday and tomorrow will be different forever, and that process is an emotional hook. And what I hope is people watching this stuff, maybe something in here will piss them off enough or remind them of something or say there is a plan, and it isn't just luck.
37:42And if I just get my big enough why and I get a little system for good conditioning myself, and if I start to feel overwhelmed, I just do one next step. And I keep learning and keep moving forward, I will get there.
37:54If we accomplish that out of this conversation, then this conversation was kick ass and fun not just for us, but it'll be something that we'll be really proud of long time. Whether it happens or not really has nothing to do with us, but whether or not people take it in as real and do something with it. I hope they will.
38:06In fact, that that we can control. Think they will. Thanks a lot.
38:08It was awesome. Thank you. That's been my pleasure.
38:11Your your shoot here. You're going back to the next one. Yeah.
38:14Thanks. See you next Thanks, guys. Thanks.
38:15Yeah. Appreciate it. Really appreciate it.
The Hook

The bait, then the rug-pull.

Frank Kern and John Reese drive to a hotel shoot and ask Tony Robbins the question their entire market cannot answer: why do people buy the courses and never open them? What follows is 36 minutes of unscripted, experience-first explanation — not a keynote, not a product pitch, just three people who figured it out talking through the psychology of why everyone else has not.

Frame Gallery

Visual moments.

Frame at 00:01 from Tony Robbins Interview with Frank Kern and John Reese00:01Frame at 00:43 from Tony Robbins Interview with Frank Kern and John Reese00:43Frame at 01:12 from Tony Robbins Interview with Frank Kern and John Reese01:12Frame at 01:40 from Tony Robbins Interview with Frank Kern and John Reese01:40Frame at 02:04 from Tony Robbins Interview with Frank Kern and John Reese02:04Frame at 02:24 from Tony Robbins Interview with Frank Kern and John Reese02:24
Frame at 00:01 from Tony Robbins Interview with Frank Kern and John Reese00:01Frame at 00:43 from Tony Robbins Interview with Frank Kern and John Reese00:43Frame at 01:12 from Tony Robbins Interview with Frank Kern and John Reese01:12Frame at 01:40 from Tony Robbins Interview with Frank Kern and John Reese01:40Frame at 02:04 from Tony Robbins Interview with Frank Kern and John Reese02:04Frame at 02:24 from Tony Robbins Interview with Frank Kern and John Reese02:24Frame at 02:57 from Tony Robbins Interview with Frank Kern and John Reese02:57Frame at 03:24 from Tony Robbins Interview with Frank Kern and John Reese03:24Frame at 03:53 from Tony Robbins Interview with Frank Kern and John Reese03:53Frame at 04:19 from Tony Robbins Interview with Frank Kern and John Reese04:19Frame at 04:59 from Tony Robbins Interview with Frank Kern and John Reese04:59Frame at 05:23 from Tony Robbins Interview with Frank Kern and John Reese05:23Frame at 05:56 from Tony Robbins Interview with Frank Kern and John Reese05:56Frame at 06:15 from Tony Robbins Interview with Frank Kern and John Reese06:15Frame at 06:49 from Tony Robbins Interview with Frank Kern and John Reese06:49Frame at 07:29 from Tony Robbins Interview with Frank Kern and John Reese07:29Frame at 07:41 from Tony Robbins Interview with Frank Kern and John Reese07:41Frame at 08:11 from Tony Robbins Interview with Frank Kern and John Reese08:11Frame at 08:48 from Tony Robbins Interview with Frank Kern and John Reese08:48Frame at 09:14 from Tony Robbins Interview with Frank Kern and John Reese09:14Frame at 09:39 from Tony Robbins Interview with Frank Kern and John Reese09:39Frame at 10:17 from Tony Robbins Interview with Frank Kern and John Reese10:17Frame at 10:35 from Tony Robbins Interview with Frank Kern and John Reese10:35Frame at 11:07 from Tony Robbins Interview with Frank Kern and John Reese11:07Frame at 11:34 from Tony Robbins Interview with Frank Kern and John Reese11:34Frame at 12:06 from Tony Robbins Interview with Frank Kern and John Reese12:06Frame at 12:30 from Tony Robbins Interview with Frank Kern and John Reese12:30Frame at 13:09 from Tony Robbins Interview with Frank Kern and John Reese13:09Frame at 13:38 from Tony Robbins Interview with Frank Kern and John Reese13:38Frame at 14:00 from Tony Robbins Interview with Frank Kern and John Reese14:00Frame at 14:24 from Tony Robbins Interview with Frank Kern and John Reese14:24Frame at 15:00 from Tony Robbins Interview with Frank Kern and John Reese15:00Frame at 15:24 from Tony Robbins Interview with Frank Kern and John Reese15:24Frame at 16:05 from Tony Robbins Interview with Frank Kern and John Reese16:05Frame at 16:36 from Tony Robbins Interview with Frank Kern and John Reese16:36Frame at 16:52 from Tony Robbins Interview with Frank Kern and John Reese16:52Frame at 17:19 from Tony Robbins Interview with Frank Kern and John Reese17:19Frame at 17:50 from Tony Robbins Interview with Frank Kern and John Reese17:50Frame at 18:25 from Tony Robbins Interview with Frank Kern and John Reese18:25Frame at 19:02 from Tony Robbins Interview with Frank Kern and John Reese19:02Frame at 19:12 from Tony Robbins Interview with Frank Kern and John Reese19:12Frame at 19:49 from Tony Robbins Interview with Frank Kern and John Reese19:49Frame at 20:13 from Tony Robbins Interview with Frank Kern and John Reese20:13Frame at 20:44 from Tony Robbins Interview with Frank Kern and John Reese20:44Frame at 21:10 from Tony Robbins Interview with Frank Kern and John Reese21:10Frame at 21:44 from Tony Robbins Interview with Frank Kern and John Reese21:44Frame at 22:31 from Tony Robbins Interview with Frank Kern and John Reese22:31Frame at 22:35 from Tony Robbins Interview with Frank Kern and John Reese22:35Frame at 23:12 from Tony Robbins Interview with Frank Kern and John Reese23:12Frame at 23:47 from Tony Robbins Interview with Frank Kern and John Reese23:47Frame at 24:02 from Tony Robbins Interview with Frank Kern and John Reese24:02Frame at 24:32 from Tony Robbins Interview with Frank Kern and John Reese24:32Frame at 25:17 from Tony Robbins Interview with Frank Kern and John Reese25:17Frame at 25:39 from Tony Robbins Interview with Frank Kern and John Reese25:39Frame at 25:58 from Tony Robbins Interview with Frank Kern and John Reese25:58Frame at 26:25 from Tony Robbins Interview with Frank Kern and John Reese26:25Frame at 27:07 from Tony Robbins Interview with Frank Kern and John Reese27:07Frame at 27:31 from Tony Robbins Interview with Frank Kern and John Reese27:31Frame at 28:07 from Tony Robbins Interview with Frank Kern and John Reese28:07Frame at 28:22 from Tony Robbins Interview with Frank Kern and John Reese28:22Frame at 28:51 from Tony Robbins Interview with Frank Kern and John Reese28:51Frame at 29:26 from Tony Robbins Interview with Frank Kern and John Reese29:26Frame at 30:04 from Tony Robbins Interview with Frank Kern and John Reese30:04Frame at 30:27 from Tony Robbins Interview with Frank Kern and John Reese30:27Frame at 30:46 from Tony Robbins Interview with Frank Kern and John Reese30:46Frame at 31:33 from Tony Robbins Interview with Frank Kern and John Reese31:33Frame at 31:42 from Tony Robbins Interview with Frank Kern and John Reese31:42Frame at 32:15 from Tony Robbins Interview with Frank Kern and John Reese32:15Frame at 32:50 from Tony Robbins Interview with Frank Kern and John Reese32:50Frame at 33:29 from Tony Robbins Interview with Frank Kern and John Reese33:29Frame at 33:44 from Tony Robbins Interview with Frank Kern and John Reese33:44Frame at 34:14 from Tony Robbins Interview with Frank Kern and John Reese34:14Frame at 34:41 from Tony Robbins Interview with Frank Kern and John Reese34:41Frame at 35:06 from Tony Robbins Interview with Frank Kern and John Reese35:06Frame at 35:42 from Tony Robbins Interview with Frank Kern and John Reese35:42Frame at 36:04 from Tony Robbins Interview with Frank Kern and John Reese36:04Frame at 36:34 from Tony Robbins Interview with Frank Kern and John Reese36:34Frame at 37:06 from Tony Robbins Interview with Frank Kern and John Reese37:06Frame at 37:48 from Tony Robbins Interview with Frank Kern and John Reese37:48Frame at 38:07 from Tony Robbins Interview with Frank Kern and John Reese38:07
Watch next

More from this channel + related breakdowns.

1:08:30
Tony Robbins · Interview

You're Not Stuck. You're the Problem.

A 68-minute live intervention at Unleash the Power Within where Tony Robbins strips a successful entrepreneur's every excuse down to a single root: the need for control.

April 30th
Chat about this