12:13Brian Mark · Tutorial
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April 25thThe argument in one line.
The real threat to your social media growth is not a bad hook formula — it is the constant consumption of conflicting advice that makes you repour the concrete before it has time to dry.
Read if. Skip if.
READ IF YOU ARE…
- A solo creator or small-business owner who feels perpetually behind despite consuming a lot of content strategy advice.
- Someone who has rebranded, repivoted, or changed their posting schedule more than twice in the past six months.
- A creator who oscillates between confident and completely lost depending on whose advice they watched that week.
- Anyone building an audience-first business — coaching, courses, membership — who also creates content as a distribution channel.
SKIP IF…
- You want specific platform tactics — this episode is primarily a mindset and framing piece, with one brief Instagram keyword tip.
- You are already disciplined about ignoring advice and staying in your lane — this will be a long confirmation of what you already know.
The full version, fast.
Competing social media advice has created a new category of creator paralysis: people who know more strategy than ever but act less decisively than ever. The episode centers on one metaphor — 'let the concrete dry' — which holds that consistency compounds only when you stop changing the strategy before results have had time to appear. The host also covers Adam Mosseri's signal that keyword density in captions now matters more as Instagram rolls out user-controlled algorithm customization, and shares a practical content idea (the Media Diet carousel) that converts well in the current analog-nostalgia moment.
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00:00 – 01:29
01 · Intro: social media advice is ruining our lives
Hook claim, nuance walk-back, orientation to the Busy Blooming weekly show format.
01:29 – 02:29
02 · Show orientation and subscribe CTA
Welcome to new viewers, weekly meeting framing, subscribe prompt.
02:29 – 04:27
03 · Sponsor: HubSpot AI Agents course
AI agents vs. simple ChatGPT prompting; free beginner course for building drag-and-drop agents.
04:27 – 08:41
04 · What's working: build your own bubble
Core thesis segment. 600+ one-on-one coaching calls backstory, content therapy coffee chat, the employee mindset trap.
08:41 – 12:36
05 · Let the concrete dry
The husband Storm's metaphor: constant pivoting is repouring concrete before it sets. Personal confession about Busy Blooming's own pivot fatigue.
12:36 – 17:44
06 · Instagram Your Algorithm: what it means for creators
Mosseri quote breakdown, user-controlled algorithm feature, practical implication: keyword density in captions and on-screen text matters more now.
17:44 – 20:10
07 · Weekly wins
HQ brand deal calculator launch, new After Hours podcast announcement.
20:10 – 22:10
08 · Content idea: Media Diet carousel
Format breakdown — saveable, on-trend (analog nostalgia), functions as self-introduction tied to a niche identity.
22:10 – 24:01
09 · Trending topic: Knicks celebrity games
Kylie Jenner / Taylor Swift Knicks moment as a newsjacking opportunity; how to route it through your niche angle.
24:01 – 26:22
10 · Outro: influencer event and sign-off
Self-deprecating story about attending an influencer event, third coffee, team outing recap, see you Friday.
Lines worth screenshotting.
- Consuming more content strategy advice does not make you a better creator — past a threshold it actively erodes your confidence and replaces your own judgment.
- The concrete metaphor is exact: if you keep repouring, it never sets. Consistency only compounds when you hold the strategy long enough for the audience to find it.
- An employee mindset — following someone else's framework step by step — is the natural output of over-indexing on social media advice.
- Pivoting feels like control. Staying the course feels like losing control. That emotional asymmetry is why people keep rebranding before they should.
- It is more fun to be at step one than step six. The excitement of a new strategy is itself a trap that keeps creators from finishing what they started.
- Adam Mosseri's signal: Instagram's user-controlled algorithm means keyword density in captions, on-screen text, and reel audio is now more important than it was in 2024.
- Shares are still the primary growth signal on Instagram — if your content earns shares, keyword optimization is a secondary concern.
- A Media Diet carousel converts well right now because it is both a saveable format and a self-introduction disguised as a trend piece.
- Trending cultural moments are highest-leverage when you route them through your own niche angle — not as straight commentary.
- Podcasting as a short-form content strategy means treating each episode as a clip factory first and an audio-only listen second.
Why you keep pivoting before anything compounds.
WHAT TO LEARN
The mechanism that keeps creators stuck is not bad strategy — it is the cycle of consuming conflicting advice that makes any single strategy feel wrong before it has had time to work.
- Conflicting advice — post 10 times a day versus 3 times a week — is not a knowledge problem you can resolve by finding the right expert. It is a signal to stop outsourcing the decision and commit to one call yourself.
- Repetition is the delivery mechanism for brand-building. An audience cannot trust a brand that changes direction every 60 days because they never receive a consistent enough signal to follow.
- The urge to rebrand or pivot often feels like creative growth, but it usually functions as avoidance — it is easier to start over at step one than to do the uncomfortable work of staying the course at step five.
- Algorithm keyword optimization matters — include topic keywords in captions and on-screen text — but it is a secondary variable. Shares driven by genuinely useful content remain the primary growth lever on Instagram.
- A Media Diet carousel works right now because it packages a creator's identity in a saveable format while riding the analog-nostalgia current driving carousel engagement in mid-2026.
- Trending cultural moments are only worth your time if you can route them through your specific niche angle — the angle is what earns the follower, the trend is just the distribution hook.
Terms worth knowing.
- Let the concrete dry
- A metaphor for committing to a content strategy long enough for it to actually compound — avoiding the urge to rebrand or pivot before the current approach has had time to produce results.
- Content therapy
- Informal term used by the host for one-on-one conversations focused on the emotional and psychological side of building on social media, distinct from strategy audits or analytics reviews.
- Your Algorithm (Instagram feature)
- An Instagram feature that lets users manually select topic categories to filter their main feed, reducing algorithmic recommendation and increasing follow-based curation.
- Media Diet carousel
- A saveable Instagram or TikTok carousel format where a creator lists the podcasts, books, shows, and articles they consume, framed around a specific identity such as 'as a business owner.'
- HQ
- The host's paid membership community, described as a digital office where members receive weekly social media news, content ideas, and strategy resources.
Things they pointed at.
Lines you could clip.
09:44
“You have to let the concrete dry. If you keep repouring — rebranding, trying something new — it's never gonna dry.”
12:21
“It's more fun to be at step one than step six. And maybe you're more in control by doing that than you are in being consistent.”
08:03
“By getting constantly inundated by all this advice and opinions and takes of what people are doing, it's really easy to fall into this employee mindset.”
Word for word.
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00:00Social media advice is ruining our lives. As content creators, as people who post on social media, all of the hacks and the hooks and the scripts and the how to edit to go viral and all of that, it is, I think, detrimental to our brands, our businesses, our vision, our mental health with social media.
00:24And don't get me wrong. I love content strategy. I think there are so many amazing content strategists and social media strategists.
00:31Busy Blooming, I would say, has amazing content about all this. But I think in the world of creating on social media right now in 2026, there is kind of this new struggle that creators ten even ten years ago, even five years ago, didn't really deal with is that there's this new type of social media, this new niche, this new brand, this new corner where there are hundreds and thousands of people telling you how to create on social media and how to grow on social media.
01:04And it's this whole new world that I think you really do have to navigate with strategy to not lose your confidence, confidence, to not forget that you're the CEO and founder and in control of your business, and it makes you almost treat yourself like an employee in a way to not get ungrounded and just to remember who you are and that you know what you're doing.
01:26No one has your vision except for you. No one has your brand. And so today, for our meeting, I wanna talk about it a little bit, and I'm really excited.
01:34Social media advice, it's grooming our life, and we need to navigate it with with caution as people who create on social media.
01:41Even if you are also an amazing content strategist, which I know which I know so many of you are here. So we're gonna talk about it today. I'm really excited.
01:49If you're new, welcome to Vizzy Blooming. This is your digital office of social media. Every single Friday, we clock in.
01:56We grab a coffee. Maybe you go for a walk. Put it on your TV.
01:59Get your notebooks out. And we clock in for our weekly meeting in social media and content. We cover a lot in these meetings every week.
02:07We cover our content ideas, what's trending, what's working, creator economy headlines, platform updates. We do a lot because a busy looming, you always stay in the pulse of what's working, trending, and happening. So welcome to the office.
02:18Clock in. If you're new, make sure to subscribe. Subscribing is like grabbing your desk, and let's get into it.
02:24We have a lot on the agenda today. So let's clock in, and let's go to work together today. Okay.
02:29So before we get into it, we need to talk about AI agents because I know we've talked in the past about how we use things like ChatHBT to write your captions, brain brainstorm content ideas, things like that. But AI agents, the difference between them is huge.
02:44Because an AI agent doesn't just answer you, it actually goes into the task and it doesn't. It can check your emails, check your calendar, repurpose your content, and that is why I'm so excited that today's video is sponsored by HubSpot because HubSpot and Futurepedia made a completely free course called introduction to AI agents, and it teaches you how to build your very own AI agent even if you've never written a line of code in your life.
03:07And this course is completely free. By taking this course, you will learn how to create an AI assistant in your digital office that can read your emails, reply to brand emails, turn one video into 10 posts staying on top of your calendar, book your meetings.
03:23Like, if you think about all the time that takes out of your week, building an AI agent can take all of that off your plate. And I know this might sound technical. I'm like, okay.
03:31How do I actually build an AI agent? But you don't even need to know how to code because the entire course is built for total beginners. You don't need to know how to code.
03:38It's all drag and drop. It comes with a downloadable companion guide, example and props that you can copy and tweak, walkthroughs of every single agent so you actually finish it, having built your own AI agent that can replace so many tasks that you waste your time on every single week. So definitely go check it out.
03:53I will link everything down below in the description. Again, it's completely free. They have so much free content and guides and courses about social media and business.
04:02So, guys, you you have to go check it out. I will link this one down below. HubSpot is absolutely amazing.
04:07Thank you so much for sponsoring this video, and just thank you to HubSpot for creating all these free resources for us. So it's all linked in the description. Thank you so much to HubSpot for sponsoring this, and let's get into the episode.
04:17Okay. So our first segment of the show every week, what's working? What's popping off on social media right now?
04:22What is working on social media right now is creators and brands who have their own bubble and they have their blinders on a little bit.
04:33They are not doing what everyone else is doing. And the reason this has come to my mind this week to share at the office is because you guys might know that couple of years ago, like, back in twenty twenty two, twenty twenty three, I did a ton of social media coaching.
04:49I would meet with creators. I've done, like, 600, almost 701 on ones, creators with 10,000,000 followers, zero followers, social media managers. Like, I've met everybody from all over the world and so many different types of content brands and doing their strategies.
05:05It was so fun back in the day. But this week, I had somebody reach out to me, and they say, know you don't do coaching anymore, but would you ever do, like, a content therapy coffee chat where we're not gonna do an audit, we're not gonna do a strategy, but could we just, like, grab a virtual coffee and I can kinda just, like, vent about the emotional side of social and, like, get your insight of, like, just the the deeper part of building a business and all of that.
05:29And I'm like, yeah. Of course. So on this coffee chat this week, it really got me thinking because one of the big things we talked about is that it's so hard being somebody who's building a business, and this person did, like, coaching and and courses and all of that.
05:43And, like, it's so hard to be somebody in 2026 who's building on social media and crashing on a little bit because you look around at what everyone else is doing, and it seems like everybody has it together.
05:56Like, have the perfect Google Calendar that's color coordinated. They're a beautiful Notion or whatever content calendar is. Everything's scheduled and batched, and they're the perfect routine, and everything's growing and aesthetic and beautiful, and they're, like, doing amazing.
06:09And so then, I mean, if you're somebody who is doing trying to do that as well, you feel like there's something wrong with you. If you are unorganized, you don't know your direction, and you, like, are like, what am I doing?
06:22I feel I'm not growing. I don't have a I don't have a clarity, like, whatever. And so this really got me thinking of, like, why does this happen?
06:30I think why this happens is because of this whole topic of social media advice.
06:37And it's this whole world to navigate as somebody who is a creator. And, again, maybe you're also somebody who gives social media advice. It's still hard to navigate, and it's new.
06:48This is like a new thing that's happened over the years where you see how other people approach their social media and their content calendars and their frameworks, and you get all this advice. Like, scroll on TikTok, and it's like, here's how to hook people in, or here's how to go viral, here's how to do this. Here's like, it's it's all, like, overwhelming, but also it's all opposing because because you will have one person tell you to post 10 times a day, and then you'll have somebody like me who says post three times a week.
07:15And then you're thinking, well, what do I do? Because everyone has different advice.
07:19Everybody has different takes, and I think it's very, very overwhelming, and it's very ungrounding. And so I think there's so much value in giving social media advice.
07:30I'm sure you can think of people, probably busy flooming, people who give good advice. Like, you probably I know so many strategists who I pull stuff from all the time, but I do think even if you follow somebody and you love their advice, you love their strategies, all that, it is so important to remember that what is working right now in social media is truly creating your own bubble and your own framework of how you do things.
08:00Because you have to remember, like, you're the CEO, you're the founder, you're the head of the boardroom, and by getting constantly inundated by all this advice and opinions and takes of what people are doing, it's really easy to fall into this employee mindset of, okay.
08:14I'm just gonna, like, follow what this person is doing. I'm gonna copy their strategy. I'm gonna copy how they approach it.
08:19And it's really bad on your confidence, I think. So I think what's so important to remember is that the way you think and the way your mind works is so different than me and other people. So this is just a little bit of a pep talk to get back into the driver's seat, get back your confidence of you do actually know what you're doing.
08:37We talked to this last week. You know what you're doing. And, also, I talked with this in HQ on Monday.
08:43This amazing concept that Storm, my husband, he's he's part of the busy living office.
08:50He told me this week because I like something I was struggling with, which I'll talk about a little bit in a second, is I feel like with busy blooming, there are so many and I I feel like you guys relate to this. We have the content zoomies. We have entrepreneur zoomies over here at the office, all of us, where you have so many ideas of structures and content pillars and series and ideas and what to do with your business and the podcast.
09:12Like, there's so many things that we all want to do. And I think it's really easy to constantly pivot, pivot, pivot. And I said last week, this whole year, I have been pivoting and pivoting and trying and testing and whatever.
09:25And I've been I was saying on Monday to him, I'm like, okay. I really want things to just finally feel concrete. Like, I want something to feel concrete.
09:35I want, like, a podcast structure that just feels concrete for the audience, for me, for us. I feel so good about it. I just wanted to, you know, be concrete.
09:42And he already said, he's like, you have to let concrete dry.
09:48Like, you have to let concrete dry. And if you're an h k, you've already heard this a million times, and we were chatting about it on Monday in the group. But I think also sometimes with all of this social media advice and pivots and rebrands and hooks and all this stuff, it makes us, and I think this is a big reason for me to constantly change how we approach social media.
10:10And on Storm's point, it is so important to let the concrete dry. If you keep repouring, like rebranding, trying something new, a new schedule, whatever.
10:22This is so me to me. But, like, if you keep changing where you pour the concrete, it's never gonna dry.
10:28You're gonna step in it, and it's never gonna be have the time for you, for your audience to let something build and be concrete. And during the process when it's drying, maybe the analytics are are looking a little bit different, or maybe you're kinda still finding your footing, or maybe you feel like an urge to pivot and rebrand again because maybe that feels safer because maybe you're more in control by doing that than you are in being consistent, and you get triggered by maybe feeling a bit out of the control or something.
10:57And it's more fun to be at step one than step six. And, anyways, I wanted to share that as well that I think social media constant, like, advice and new strategies all this, it can really unground you, and it allow it doesn't let you let the concrete dry for your business and for your brand and for your reputation.
11:19And so much about building a good brand and personal brand on social media is repetition and repeating yourself all the time. And so if you would just constantly, like, change them all the time, that's probably the biggest thing I would tell myself a few years ago that you're never gonna let the concrete dry.
11:34And I don't know. When he said that this week on Monday, I'm like, that is the most genius concept I've ever heard. You you have gotta let the concrete dry.
11:43Constant advice and new strategies. It's it's making us ungrounded and and repour the concrete. So, anyways, that's, I think, what's working on social media right now is creating your own world, obviously, which we talk about.
11:56I love the concept of, like, world building on social media and your social media profile as a world. And you have to have the blinders on a little bit of this is my vision.
12:07This is what I wanna do. I love what other people are doing. That doesn't work for me, or maybe a little bit of it does, but this is what I do as a CEO and founder of your Instagram, your TikTok, your podcast, whatever you do.
12:19Let the concrete dry and get in the driver's And letting it dry is not as fun as repouring it all the time because that's so fun. And we love a rebrand and pivot over here, but sometimes you gotta just let it dry.
12:31And that is what we're doing this summer of twenty twenty six. We're letting the concrete dry. So, anyways, that's my little up update.
12:40That's what I think is working right now on social media is this whole mindset about social is this whole thing. So that for the week is what's popping, what's working on social media this week.
12:52Okay. Let's get into our next segment, which is the biggest update and headline from the week, which I will share my screen now.
13:01So okay. Adam Messeri, he has been posting these, like, black box posts with white white writing.
13:09It's very cryptic. It's very mysterious. Like, he's definitely in his, you know, mysterious era, which we love.
13:16So, anyways, I think this is one of the biggest headlines of the week. We talked about this before, but they're bringing the your algorithm feature of Instagram to the main feed.
13:26So so this is what he said. As software gets better at predicting what we want, our sense of agency gets smaller. The main feed on every major app is now mostly accounts you never decided to follow surfaced by algorithms rather than your explicit choices.
13:40Ticked he's, like, kinda shading TikTok. TikTok built its main feed on this model from day one. YouTube made the switch in 2016, and Instagram did it in 2020.
13:49So this model worked. These apps would be much less important without it. So he's saying having an algorithm like TikTok where you your whole feed is people you don't follow does does work.
14:00But recommendations surface things you wouldn't have thought to look for. Who you follow used to be a meaningful tool for shaping your experience.
14:08As recommendations took over the made feed, that really stopped working. So he keeps going on and on to basically say that he thinks the algorithm really makes a lot of sense, obviously, to make people more addicted to, for lack of a better term, to the all of these apps.
14:24And so he's his whole thing is saying that, yes, algorithms are great, but you lose your agency of really deciding what you wanna see on social media because it's kinda decided for you. So Instagram now has this feature called your algorithm. This is not a new feature.
14:39We've talked with this maybe six months ago, maybe even a year ago, that you can customize your algorithm. And so what this basically means for us as people who create on social media is that you just need to be more clear of the keywords that you talk about in your bio.
14:56Now that this is all my social media advice that you have to listen to. But I think what this means is that you have to just have more keywords in your content on Instagram. It's that simple.
15:06People are probably gonna make this whole thing that the algorithm's broken and changing and everyone whatever. But I think all this means is hashtags, in my opinion, are kind of useless.
15:17Throw in three whatever. But in your text, in your actual Instagram reels, and in your carousels, all of that, if you add text, make it something about what the reel's about.
15:29We already know this. And in your caption, make sure there's keywords. Sometimes with me, I find my captions can be just like, oh my god.
15:37I had to post this, whatever. And there is nothing about what that post is about. So the algorithm now, because people can select comedy, they can select beauty, they can select fashion, if you don't have that keyword somewhere in your post, even at the bottom, just do the keywords colon and, like, list a few out.
15:55It it's really more important now than ever to do it, which still I think Instagram, the way it works is content that gets shares is, like, the biggest thing. So if your content's good and people share it, you're fine. But just think about it for going to this week now that this is more apparent and he's posted about it.
16:11Just check-in with your content. Okay. Got my keywords.
16:15I'm good. It's not that deep, but I think it's a big update of the week. It's it's really interesting, and I'm curious if this will go into YouTube and TikTok as well.
16:26There is so much conversation right now about the addiction of social media apps. And every day when I log in and check all of the news and whatever and throw it into the our newsroom in HQ, there is a lot of stuff specifically in kids, like, you know, Australia, The UK.
16:45They're doing like, putting in legal they're putting laws that kids can't, you know, be on social media or have a TikTok account or at schools and in different policies because social media is so addicting because of these algorithms that are custom that we don't choose.
17:01So I feel like maybe that's why this is also a really good thing for ops to do is have your algorithm be less, quote, unquote, addicting if you choose what you wanna see rather than it being, you know, an algorithm.
17:17But the algorithm is so good on TikTok and Instagram because that's why we're all addicted to it. So it's very interesting conversation.
17:24I'm curious what you guys think, but that is, I think, the biggest headline of the week. If you ever want more social media updates, anytime something big happens in the creator economy of social media, it's in HQ. You have an email.
17:35It's in our newsroom. So you're always on the pulse, but that's the biggest one of the week, I think. Okay.
17:40Now we're gonna get into our next segment before we get into content and all of that of celebrating your weekly win of the week. So I think this is so important to do, creators, entrepreneurs, business owners, all of us in this industry.
17:53What is your weekly win? Like, what did you do this week That is a win. Whether it's a strategy you tried that we can all learn from or it's a video that popped off, link it down below, but comment down below.
18:04Spotify, YouTube, what is your weekly win?
18:08Take a moment. It's time for your weekly ritual. You have to celebrate yourself.
18:12You have to. If you don't celebrate yourself, no one will, and that's what the office is for. So what's the weekly win of the week?
18:19My weekly win of the week is a couple of things. Firstly, we made some fun changes to HQ, which I'm really excited about. We added a brand deal calculator, which is amazing.
18:30We added some features where you can, like, save your content ideas, all of that. So there's if you're in HQ, you've seen them. Like, that is a huge win is adding that in.
18:38I have such a vision for HQ and, like, what I want it to be, and it's, like, getting closer and closer, which is so exciting. We're also making waves on the Busy Blooming app. We're building an app, which I'm really excited about.
18:49So kind of internally at the office, like, those are wins for me, content wins of the week. I have decided to this is so exciting.
18:59This is, like, just on the podcast. Like, I'm not saying this anywhere else, but a win of the week is I decided to start a summer project where we're gonna do another podcast called after hours, and I'm so excited.
19:15I've been talking a little bit about how I have this theory that instead of doing, like, a bunch of Instagram carousels or fresh Instagram content, that podcasting could be a short form content strategy where you start a podcast. And the biggest goal of it, of course, is to have a podcast and all this, but also to get short form social media content.
19:36And there are so many topics that I want to talk about, like pop culture topics, social media news, just so much more of, like, the lifestyle, the personal side of the world of social media, and, like, all the stuff that's not so much strategy or news or whatever, but it's, like, talking about, again, like, social media drama and all the stuff under the busy blooming lens.
19:56So that is coming next week, which I'm so excited about. This I have never done anything like this, really, under the busy blooming business and the way I'm gonna do it now. So I'm really excited.
20:09So stay tuned for that podcast starting next week. It's a totally new project that will feed in the busy wing world, I think, a really nice natural way. It just, like, makes a lot of sense.
20:20So that I'm really excited for. That's a win for me. I'm excited to see how it goes, but I'll keep you posted and clock into it next week.
20:27I'll give you all the details on Instagram when I announce and all of that, but just like a sneak peek. That's a huge win. So make the decision, be like, okay.
20:34It's all strategized. We figured it all out and kind of have another podcast going underneath the Bizzy Building office with a totally different tone, totally different vibe, and I'm really excited.
20:45So comment yours down below. What's your win? What's your revelation?
20:47Like, what did you do this week that needs to be celebrated? Let's get into our content ideas and trends of the week.
20:53So the best content idea, I think, from the HQ report, there are so many fun ones. Like, again, social media is so fun and, like, funny right now. My favorite content idea of the week is kind of the content idea kind of a trend, but it's doing a me my media diet carousel.
21:09So let me make this whole screen. So if you're listening, there's this content that I saw from this user. My name is Dea, and she did my media diet as a business owner this week.
21:19So you could do, like, as a podcaster, as you could link it back to, like, a 2026 goal of, like, as somebody who's obsessed with fashion or whatever or, like, in if somebody wants to, you know, save $10,000 in 2026, then you do your media diet. So you do podcasts, TV shows, sub sec articles of books, songs, like YouTube videos, like stuff that's a media diet.
21:41This content is so savable. It's so on trend because everyone's trying to get off their phone analog bags and, like, being more analog is so in and trendy right now.
21:52But then also, it's really like an introduction to you because you're, like, as a podcaster, as somebody who has this goal, as somebody who's struggling with this. So I love this content idea from the week. Everyone do it for this week over the weekend.
22:05My immediate diet carousel, Instagram, or TikTok. I think this would do amazing, and I love it.
22:10Okay. Our last segment, what everybody is talking about. If you wanna make references to something that's trending this week or trending topic, I think the biggest one is the Knicks New York celebrity of it all.
22:24Like, that, I think, is the biggest thing of the week. Uh, an example is yesterday, I posted a carousel, um, about, you know, Kylie Jenner and Taylor Swift.
22:34They had a hug at the Knicks game in New York City. It's this it's I'm sure it's your whole TikTok feed right now. It's, like, all of this stuff.
22:40The celebrities there, whatever. I did a carousel on TikTok yesterday, or I did a carousel on Instagram yesterday on the busy booming Instagram. It has, like, 50,000 views already, and it's doing amazing.
22:50So that is something you could definitely make references to, either memes, if you're, a brand account or bringing your expertise. So like we always say, maybe you work in fashion.
23:01You could analyze what everyone's wearing, Taylor Swift's outfits, where to get them or their makeup or their hair. Or let's say you talk about fitness, going through people's workout routines. Like, there's so much you could talk about analyzing Jordan Woods' marketing strategy for the bag she's bringing to all the games.
23:16Like, there's so much you could do to really get in on a trending hot topic, but I think that's the biggest thing that everybody is talking about this week and next week. I think it's, like, the fifth game coming up or something, so that's the biggest one of the week. Okay.
23:29I think that's everything for today's meeting. I'll skip after hours today because the biggest question that I got in after hours this last week was this of, like, how to navigate, like, content crashes feeling overwhelmed, which I feel like we covered in the beginning. So if you wanna submit a voice note to after hours, definitely do it.
23:46I would love to get more voice notes. Anybody can submit. It's free.
23:50Submit a voice note asking questions about social media, your brand, your journey, your growth. Like, anything I could help with and answer on the show every week, submit a voice note. Just go to busyblooming.ca.
24:01Go to the podcast. It's a drop down menu. It's also linked to my bio if you wanna submit a voice note there, but definitely submit a voice note.
24:08And I just hope you're doing well. I hope you had a good week in the world of social media. I am so excited for next week to kick off our new show under the busy blooming umbrella, which is really exciting.
24:19We're gonna talk about fun things, and thanks so much for being here. I think we're on our fourth Friday of summer Fridays, and I've been loving it. I literally am filming this on Friday morning.
24:28So I'm not gonna lie. I'm, like, a little bit in a rough shape today. I went to an influencer event last night, and I never go to influencer events.
24:36I don't know why, you guys. I just I just don't go. They give me anxiety.
24:40I don't know why. I went to one event yesterday. I think I've been to one other one this entire year.
24:48I get like, I just I don't know. Every time I get the invite, I just get anxious. So, anyways, me and Maddie went together last night, and we wanted to celebrate, like, this whole new show and, like, everything.
24:58So we thought, we'll just go to the event. We'll just get one one glass of wine, and then we'll just go home. That did not happen.
25:06That did not happen. We were out a little bit last night on the patios. It was a gorgeous Toronto evening.
25:11And, you know, what what else to do? And then storm came it was like it was kind of like a busy blooming team outing last night. Me, Storm, and Addy, and it was a lot of fun.
25:20I don't know if you guys know Emily, recruiter. I went to her book launch last night, and it was so fun. I'm obsessed with her.
25:25She actually came on the Busy Blooming podcast, like, in 2022, and she did a live session with me in 2021, I think, in the old Busy Blooming. Busy Blooming used to be, like, a corporate brand, and she came in.
25:38Oh my god. Like, throwback. But I love Emily, and she's amazing.
25:41So, anyways, went to her book launch last night. It was so much fun. I met a bunch of people there.
25:45It was a lot of fun, but I'm so, like, amazed by her. She's like I'm in awe of her, truly. Anyways, I the hence, the, like, sweatshirt and the coffee.
25:53Is, This like, my third coffee already today. So, anyways, I hope you're doing well. Happy Friday.
25:58Thanks for clocking in, I'll talk to you guys on Monday in HQ. If not, the next Friday.
26:03Okay. Bye.
The Hook
The bait, then the rug-pull.
The title sounds like a provocation, but the host lands it softly: she is not anti-strategy, she is pro-you. The opening argument is that the sheer density of competing advice — post ten times a day, post three times a week, hook in the first second, let it breathe — is a new 2026 problem that creators five years ago simply did not have to navigate.
Named ideas worth stealing.
09:44concept
Let the concrete dry
A decision framework for when to stop iterating on strategy. Concrete sets only if you stop moving it. Brands compound only if you hold a consistent direction long enough for the audience to find and trust it.
Steal forAny coaching, course, or membership offer that serves people who over-consume strategy content and under-execute on any single approach.
How they asked for the click.
VERBAL ASK
24:01newsletter
“Submit a voice note to After Hours — go to busyblooming.ca, go to the podcast, it's in the dropdown menu.”
Soft, conversational, comes after the main content wrap. Also plants the seed for a new show (After Hours) as an organic next-step for the community.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
AFFILIATECommission earned if you click.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
