Modern Creator
JP Middleton · YouTube

The Lazy Way I Make Money With AI

A 25-minute playbook for running a five-AI-worker agency on one niche, zero cold outreach, and a franchise referral flywheel.

Posted
yesterday
Duration
Format
Tutorial
educational
Views
4.4K
220 likes
Big Idea

The argument in one line.

Selling five AI workers as a single department-level offer is the only agency play local businesses cannot easily fire -- because replacing a whole department costs more than it saves.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • You want to start an AI services agency and need a repeatable offer that sells to local brick-and-mortar businesses.
  • You are already selling AI automations one-at-a-time and struggling with churn or low perceived value.
  • You want client acquisition to run on referrals rather than cold outreach or ad spend.
  • You are targeting gyms, med spas, salons, or other franchise-heavy service niches.
SKIP IF…
  • You are building SaaS or selling to enterprise -- every example here is local brick-and-mortar.
  • You need fast income; the franchise referral flywheel takes time to seed with one excellent result first.
TL;DR

The full version, fast.

Most AI agency beginners sell one automation at a time, which makes them easy to replace and hard to scale. The alternative is a five-worker bundle -- database reactivation, reputation management, lead nurturing, missed-call recovery, and paid ads -- that functions like a full department no business owner wants to rebuild from scratch. Niche down to franchise owners in one vertical, over-deliver for one influential owner, and the franchise advisory network does the selling for you. Cold outreach is the wrong first move; Facebook lead ads at $6-7 per lead are the right bridge until referrals take over.

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Chapters

Where the time goes.

00:00 – 00:30

01 · The lazy thesis

Hook: AI grinders are working too hard. Counter-claim: $1M/year with zero employees and a $25M agency by doing the opposite.

00:30 – 02:38

02 · The leaky bucket

Metaphor: businesses are buckets leaking from multiple holes. Patching one hole gets you underpaid. Solving all holes at once is the offer.

02:38 – 03:28

03 · Proof of revenue

Screen-share of multiple payment processors totaling $25M+. Shows breakdowns by account including Stripe and a current processor.

03:28 – 06:40

04 · AI Worker 1: Outreach Specialist

Database reactivation. Conversational AI texts dormant clients. Sub-5-minute follow-up vs 42-hour average = 400% conversion lift. Client testimonial: 44 sales from dormant gym member list.

06:40 – 10:34

05 · AI Worker 2: Reputation Manager

1-5 satisfaction survey post-transaction. 4-5 goes to Google review, under 4 goes to private form. Raffle incentive for reviews. Follow-up referral ask. 30+ reviews/month lifts local SEO.

10:34 – 12:33

06 · AI Worker 3: Website Lead Nurturing

Under-5-minute response to website form fills. Businesses average 42 hours. Client testimonial: 3:1 ROAS on high-ticket programs.

12:33 – 14:38

07 · AI Worker 4: Missed Call Text-Back

Text-back fires if call unanswered after 10 seconds. Covers 62% of calls local businesses miss.

14:38 – 15:37

08 · AI Worker 5: Marketing Director

Paid ads + AI lead nurturing. Contrast with agencies that just run ads without follow-up. Client grew during off-season and opened a second location.

15:37 – 17:20

09 · Pick one niche

Jumping niches means relearning everything. One niche = build once, copy-paste forever. Four criteria: proof of concept, TAM > 10K, high-ticket, growing. Niche research rubric demoed live in Claude.

17:20 – 21:04

10 · The franchise flywheel

200+ gym owners signed without cold outreach. Target franchise owners on advisory boards. Jeff O'Meara (12 Anytime Fitness) -> 200+ referrals. Rob (Alloy) -> 26 referrals + $30K/month added.

21:04 – 25:13

11 · Getting first clients: run ads not cold outreach

Cold outreach caps at $20K/month. Ads flip the dynamic: prospect already knows they have a problem. Facebook ads walkthrough. $6.72/lead shown. Custom Claude GPT for ad copy. AI cannot close -- that is human.

Atomic Insights

Lines worth screenshotting.

  • Selling one automation makes you replaceable; selling five AI workers as a department makes you irreplaceable -- nobody has budget to rebuild an entire department.
  • The average local business takes 42 hours to follow up with leads. Responding in under 5 minutes increases conversion by 400%.
  • Local businesses miss 62% of inbound calls -- every missed call is a customer who already decided to spend money and then went elsewhere.
  • Database reactivation outperforms ad spend as a first move because the leads already exist and trust the business, they just need a reason to return.
  • A 1-to-5 satisfaction survey filters negative reviews into a private feedback form and directs happy customers straight to Google -- keeping the business compliant and the review velocity high.
  • One franchise owner with 12 locations referred 200+ clients; a single referral from a franchise network is worth more than thousands of cold DMs.
  • Franchise owners are pre-sold referrals -- someone running the identical business already told them the result, so the sale is effectively done before the call.
  • Picking one niche is not a constraint; it means building the system once and copy-pasting it for every client on a conveyor belt.
  • The four niche criteria that matter: proof of concept (agencies already winning there), TAM over 10K businesses, high-ticket pricing, and a growing market.
  • AI can generate leads and automate follow-up, but closing sales still requires human critical thinking -- that gap is a competitive moat, not a bug to fix.
  • Running the same Facebook ad angle for two-plus years without changing it is a feature, not laziness -- consistency compounds.
  • Cold email and cold DMs convince strangers they have a problem; ads find people who already know they have a problem and are looking for someone to solve it.
  • Google weights review quality, frequency, and response rate for local SEO -- 30 new reviews per month can move a business up search rankings without any ad spend.
  • Upselling a website ($300 add-on) into the same Facebook lead ad funnel dramatically increases revenue per client without changing the acquisition cost.
Takeaway

Five workers beat one automation every time.

WHAT TO LEARN

Selling AI capabilities piecemeal makes every service disposable -- the durable play is bundling them into a department-level offer that businesses cannot cost-effectively replace.

01The lazy thesis
  • Working harder on AI automation is not the bottleneck -- having the right system structure is.
02The leaky bucket
  • Fixing one revenue leak in a business makes you a commodity; plugging all the major leaks simultaneously makes you a strategic partner who is hard to remove.
04AI Worker 1: Outreach Specialist
  • A single 42-hour follow-up delay is the largest silent revenue leak in most local businesses -- AI that closes that gap in under 5 minutes is worth more than new ad spend.
05AI Worker 2: Reputation Manager
  • Review velocity (30+ per month) is a direct SEO input that generates organic leads; the incentivized raffle pattern captures feedback from unhappy customers privately before it becomes a public one-star review.
06AI Worker 3: Website Lead Nurturing
  • Website forms are often the highest-intent touchpoint in a funnel -- a 42-hour response time destroys that intent; a 5-minute response preserves it.
07AI Worker 4: Missed Call Text-Back
  • Missed calls are not a failure of marketing spend; they are a staffing capacity failure that AI tools solve at near-zero marginal cost.
08AI Worker 5: Marketing Director
  • Paid ads without AI lead nurturing is why most agency clients conclude that ads do not work in their market -- the ads work; the follow-up does not.
09Pick one niche
  • Niche specialization is a leverage decision: one system built deeply for one type of business scales faster than five shallow systems built for five types.
10The franchise flywheel
  • Franchise owners are structurally networked in ways independent business owners are not -- one strong result inside a franchise system can propagate to hundreds of identical businesses through advisory boards without any additional outreach.
11Getting first clients: run ads not cold outreach
  • Cold outreach requires convincing strangers they have a problem; ads attract people already searching for a solution -- the same AI tools sold to clients can also be used to acquire clients.
  • AI cannot close high-ticket sales; the human skill of critical thinking in a sales conversation remains the non-automatable constraint in any AI agency business.
Glossary

Terms worth knowing.

Database reactivation
An outreach campaign targeting a business's dormant past customers using personalized conversational AI messages, designed to re-engage them and drive repeat purchases or appointments.
Missed call text-back
An automated system that sends a text message to any caller who was not answered within a set window (typically 10 seconds), recovering leads that would otherwise leave for a competitor.
Franchise flywheel
A client acquisition strategy that targets franchise owners who sit on shared advisory boards, so delivering results for one owner triggers word-of-mouth referrals across dozens or hundreds of identical businesses.
TAM (Total Addressable Market)
The total number of potential paying customers in a niche; used here as a minimum-viability filter (must exceed 10,000 businesses before committing to a niche).
Lead nurturing
Automated follow-up sequences that engage a prospect from the moment they show interest through to booking or purchase, typically handled by conversational AI in this context.
Ad set budget optimization
A Facebook Ads setting that controls spend at the individual ad-set level rather than letting the campaign algorithm distribute it, giving more direct control over daily spend per audience segment.
Resources

Things they pointed at.

16:24toolJP Middletons B2B 7-Figure AI Agency Meta Ad GPT
16:24toolNiche research rubric (DM Rubric on Instagram)
17:00linkPartnership program (link in description) ↗
Quotables

Lines you could clip.

00:00
“Everyone trying to make money with AI right now is working way too hard.”
Instant pattern interrupt, speaks directly to the viewer's frustration→ TikTok hook↗ Tweet quote
02:47
“Five workers sold together is an offer that literally nobody else has.”
Clean positioning statement, no setup needed→ IG reel cold open↗ Tweet quote
17:20
“More customers does not mean more outreach. I signed up over 200 gym owners without reaching out to a single one of them.”
Counterintuitive claim with a hard number→ TikTok hook↗ Tweet quote
19:40
“A referral from a franchise owner isn't some cold lead you have to convince. It's super easy because they're presold.”
Explains the franchise flywheel in one sentence→ newsletter pull-quote↗ Tweet quote
24:40
“Getting leads is gonna be very easy because I literally just gave you exactly what you need. But closing them is gonna be hard -- and you really can't tell AI to do that for you.”
Honest caveat that builds credibility; sets up the next video→ IG reel cold open↗ Tweet quote
The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphoranalogy
00:00Everyone trying to make money with AI right now is working way too hard. They're building 50 step automations, watching tutorials all weekend, and they're fixing errors at midnight, and still, most all of them are not making any money. And that's why I do the exact opposite.
00:13I'm being as lazy as I can. I got to $1,000,000 a year with zero employees and built a $25,000,000 AI agency using AI to do most all of the work for me. In this video, I'll show you the lazy system behind my business so you can just copy me and stop grinding $24.07 and start making money.
00:29But before I tell you how to build a lazy system, you need to understand why it works. You see, every local business in your city is leaking money every single day, and they're all losing for the same reasons. A business is like a bucket of water.
00:42The owner signs clients pouring water into the bucket, but their business has problems that are like holes making the water leak. It doesn't matter how much water they pour into the bucket, they'll never get more customers because the bucket can't hold any of them.
00:56Now, here's the trap almost every single beginner seems to fall into. They look at one business, they find one hole, and they build something to plug it. And that does work, but you only patch one hole in a bucket that's still leaking from multiple holes.
01:11So the business won't notice the difference and will pay you as little as they can for it. And if you wanted to get multiple clients, you'd have to make personalized solutions to plug each type of pull they have. And that's why, instead of selling every automation you can, you build one system that solves the same problems that every business has.
01:27So let me show you what these problems are, and how you can solve them with AI. Okay. So before I jump into it, what I wanna show you is proof that I've actually made the money I claim to make, because most people don't show proof of that, and they just make wild claims.
01:39So here's my payment processor. Processor. If I go to the last twelve weeks, you can see there.
01:42If I go to the last twelve months, you can see there. And this is one of the payment processors that I use. I can only show the last twelve months in it, and so this is since we switched from Stripe to this payment processor about two years ago now.
01:51So if scroll all the way down here, I think we've done over 6,000 transactions. I had one of my team members update this today. You can see we processed 5,200,000 there.
01:59Now if I go here, what you're gonna be able to see is what we processed on Allen, which was 839,000 on this account.
02:05Allen is a company that Alex Remozzi used to own. We did 400,000 on this account. We did 72,000 on this one.
02:11We did a lot on this one, which was 4,800,000. We did 682,000 on this one, and then we did 3,053,000 on this one.
02:20And then here's a Stripe account that we used to use, 6.5. Here's another one, 947782. Another one, 1.359K, and then one more 945 and 523.
02:32Do the math, it's over 25,000,000. And so, with that being said, we can jump into it.
02:38Okay. So these are the AI workers that'll literally do everything for you. If you sell a business with one automation, you're back to patching one hole, and you're one software update away from being replaced from your customer.
02:48But one automation is a single freelancer they can fire and replace with a cheaper one. But five workers running together is like a whole department, and nobody has the time or money to replace an entire department.
02:58So five workers sold together is an offer that literally nobody else has. And these five workers don't call in sick, they and work at 3AM. So you become the manager of these employees.
03:08So here are the five AI workers that you need to hire. Okay. So the first one is the outreach specialist, and basically what we also call this is a database reactivation.
03:16And so all this is in simple terms is a lot of these brick and mortar businesses have tons of leads within their database that they don't do anything with. Essentially, they're collecting dust, and so if you've ever received a text message from a gem, from a hair salon, etcetera, saying, hey, we'd love it if you came back in, that's exactly what this is.
03:32However, most businesses make a big mistake when doing this because they send it in a very unpersonalized way, and they don't send it in a conversational tone. They'll just send a link, and nine times out of 10, what do do?
03:42You end up saying stop, and you opt out of the message. And so it makes no impact. It doesn't drive revenue for the business.
03:47And so what we do is we have AI reach out with a personalized message that's conversational in its tone to get somebody to respond and then have a conversation, and they're thinking it's a human, which gets a very high response rate and drives a lot of revenue. Okay.
04:00So the AI reaches out to the past clients, or even current clients sometimes as well, and then it has an offer that drives them back into the business. And then the best part about this is that the AI follows up with these people that show interest right away, instantly, on behalf of the customer, so that the customer or their staff doesn't have to lift a finger, because typically, a business takes about forty two hours to follow-up with leads.
04:22But if you follow-up within five minutes, the chances of getting that person to come in and essentially just capturing their interest specifically increases by 400% to turn that person's interest into them paying that business money into a customer.
04:34Okay? So because of that, it's very important that you follow-up fast. So not only are we doing this for them to reach out, but we're also following up when somebody expresses interest so that they don't have to.
04:45And the reason why this your first hire is because most businesses don't do anything with these databases, and the ones that do do something with it are damaging their business because the people they're sending messages to, the majority of them are opting out and saying, leave me alone. You're annoying me. This just is enough.
05:00Right? It's obnoxious. And I've experienced that.
05:02I'm sure you have too. And so because of that, that's where we wanna start, because it's low hanging fruit that we just wanna squeeze the juice out of for the business, and ultimately, it's in their best interest that we do this, rather than what most people and most businesses and most agencies try to sell to these businesses, which is investing money into marketing.
05:18When in reality, what they should really do first is capitalize on the database of leads that they already have sitting in their database, that they're not doing a good job of capitalizing on, or they're not doing anything with. What I'll show you right here is an example of a review that I got from a customer of ours that actually owns four gems.
05:33And as you can see right here, she said GMN, which is gem members now in my company, executed a fourteen day trial with a former member list, launching this play in May with only eight days into this marketing promotion. Our team has successfully secured 32 memberships and 12 p t agreements. That's a 92% conversion rate.
05:47Looking for a real ROI? Contact chat at GMN. Okay.
05:50So she owns four gems, and we literally just took her database of customers. We reached out to them, and we were able to get her 42 or 44 new sales, and we didn't spend a single dime on marketing.
06:01So think about how powerful that is. And again, she owns four gems, so it's not like she's a bad business owner. She's an advanced business owner.
06:07She has four locations that generate hundreds of thousands of dollars every single month. But the thing is, they did not have a good process in place to do this because her team is busy, and so is she, running the business and doing the day to day operations of the business, and this gets neglected. And by us simply doing this at one gym, we were able to get her an insane result.
06:24And then what do you think she ultimately ended up doing after we were able to do that for her? She kept paying us money for other services that I'm gonna get into here in a second. But for that reason, that is why we start right here.
06:34Okay. So now the second employee of the system is the reviews and referrals, or the reputation manager, which generates reviews and referrals.
06:42And so very similar to that last one we just talked about, the reactivations, all we're doing here is we're taking the database of active customers or new sales that a business generates or currently has. If it's a reoccurring based business, they might have members, for example, like a gym.
06:56If it's a business where they have one time sales, for example, like a restaurant, that's why we would wanna follow-up with these people once they have a transaction, maybe a couple hours after that transaction occurs. And all we're doing is reaching out to these people, asking them how their experience was on a scale of one to five, and then also letting them know that if they tell us how their experience was, they have something to gain.
07:14For example, what we do with gems is we'll reach out to somebody and say, hey, I hope you had a great time today with JP during the tour that he gave you after he signed you up for a membership. We'd really appreciate your feedback. On a scale of one to five, let us know how your experience was, and if you do, we will put you into a raffle where you have a chance to win a $500 gift card, or we'll say you'll have a chance to win a membership for free for the year.
07:34And by doing that, what do you think happened? We get a ton of people to tell us how their experience was, and anybody that says a four or five, we ask them for a Google review, and then we don't mention the fact that they can get an offer, that way it's compliant with the laws. And then the people that say less than a a four, anything less than a four, we send them to a feedback form where we can get their feedback on why they didn't have a great experience, that now the business owner can take that information and act on it as they decide to, to improve their business, right, because it's valuable feedback.
08:00And then the people that end up actually saying they had a great experience, we then send them to Google and make it very easy for them to leave a review, because leaving a review for a business can sometimes be difficult. Finding it can sometimes be difficult if you've ever tried. It's not very easy, so we send them a link that takes them directly to the form where they just click it, and they can type it in.
08:16Once they leave that review, we respond to that review for them with AI, because if you look up businesses right now, type in Jim near me. Go to their reviews and see if they're responding to their reviews. You'll be surprised.
08:27A lot of these businesses don't even respond to the reviews. But more important than not responding to the reviews, what they also don't do is they don't follow-up with these people afterwards, after they said something nice about their business on a public forum.
08:39They don't follow-up asking them who else they know that might be interested in coming into that business, and so that's what we do. So we follow-up with them asking them, hey, by the way, we've got a couple free seven day passes as well. If you'd like to bring some friends and family in to work out with you, and anyone that does come from you will put your name into that raffle five more times, where you'll have a chance to win that membership for free for the year a lot more.
09:01Right? You'll have a five times higher probability of winning that membership for free for the year. And so what ends up happening is we end up getting our customers a lot of reviews and a lot of free referrals because the people want to win the membership for free for the year.
09:14But in addition to that, another thing that it does is it ends up allowing that business to rank higher organically on Google for key search terms that people would be looking up when trying to find a business like that business. So for example, the gym. When people are typing in gym near me, twenty four seven gym near me, weight loss near me, trainer near me, they're gonna rank higher because Google heavily weights reviews, quality and frequency, and response rate to reviews.
09:36They rank that high in terms of SEO. And so what will also happen is these businesses not only get free leads from referrals, but they get more traffic to their website because they simply rank higher on Google. Right?
09:45Where some of these businesses basically have no reviews, and then we end up getting them 30 plus reviews a month, and then they start getting a dozen extra leads a month that turn into half a dozen customers a month, where they're not spent they're not paying any extra money on ads to get it. And so it ends up becoming a massive impact, and for that reason, that's why it's the second one, is because, again, we're just working the low hanging fruit within the business' system, within their database, before we actually go on to investing money into marketing, which, again, is what most of these businesses, these agencies go and try to sell to these business owners, which really isn't in their best interest and is ultimately why a lot of these businesses have a bad experience with a lot of agencies.
10:20And so if I come back over here to Google, what I'm gonna show you is an example of customer giving us a review, talking about how we were able to help them get reviews. Right? You can see we're able to more than double their reviews.
10:30If you look at this one right here, he said GMN has been great to us at BFT Lincoln. Our rev chat is always full of ideas that we have put into play that have successfully helped us grow our membership base. They have also helped secure many new five star Google reviews, which have bumped us up in the SEO list.
10:46And so that's what I was referring to. That's just search engine optimization, meaning when people look up gym near me, training near me in their specific area, their gym, their listing, their website is higher, ranked higher than their competition than it used to be, which naturally means they're getting more website leads.
11:01Okay? And for that reason, that's why it's number two. Now, the third one that we're looking at is website lead nurturing.
11:07And so the reason why this is important is because when someone fills out a form on a website, it's absolutely essential that you follow-up right away, and that's exactly what we do with this. We make sure that they can follow-up right away within less than five minutes, and the AI literally does all the heavy lifting for them.
11:20And the reason why it's a big issue is because a lot of these businesses literally take on average forty two hours to follow-up with leads. And if you're not doing it within five minutes, you're completely messing up, and you are not doing it the right way. And so what this allows us to do is take the work off the business' plate and the staff's plate, and allows them to focus on closing deals, retaining customers, just giving them a great experience, which ultimately leads to them making more money from their customers.
11:42And, if I just go over here to one of my reviews, what you're gonna be able to see here is he said, Gym Members Now has helped me focus on what I do best, coaching. They take my my lead issues off my hands in every way from ads to lead nurture, they have me covered. Three to one return on ad spend for high paying or high ticket programs, I highly recommend that.
11:59Right? And so these people don't get into business to follow-up with leads. They absolutely hate doing it.
12:05That's why this is so great is because they don't do it. Because they hate doing it, they don't do it. So we do it for them, and when we do it for them, they make a ton of money.
12:11And now the fourth AI employee is the receptionist, which is gonna be doing the missed call text back and the AI receptionist. And so this one's very simple. Whenever somebody calls into a business, if the business does not answer the phone after ten seconds, our system will pick the phone up, and it will follow them via text.
12:26The reason why this is really important is because, believe it or not, on average, business owners in America, local brick and mortar business owners in America miss 62 of inbound calls from customers that wanna give them money, but they're just not available to answer the phone. And when that typically happens, what ends up happening is people just go elsewhere.
12:41Right? They they're gonna go elsewhere to that business, and so this plugs another big leak within the system because we're able to book appointments that they wouldn't have otherwise been able to book. And again, these are people that are very interested.
12:52They're ready to get started. The business is just not able to capitalize on converting them. And if I come over here back to Google, what you can see here is really a crazy review that we just recently got with Christina, talking about her experience while working with my company, Gym Members Now, and she's really just talking about the entire thing, but specifically, right, just talking about lead nurturing and AI, right, she said, I've also been really impressed with how they've leveraged AI in a thoughtful strategic way to improve outbound outreach, operations, marketing, and follow-up systems with referrals and five star Google reviews.
13:21This saves our team a lot of valuable time. So you can see here, right, that it's just very, very impactful to have a system like that in place so that they can just focus on what they're great at, which is running the business and providing whatever service it is that they provide.
13:35And the fifth and final employee is the marketing director, which is just paid ads with AI lead nurturing. And so marketing is the most heavily invested to service that brick and mortar business owners invest into, and for that reason, we do it for them because they have no idea what they're doing, and they pay a lot of money for it, but then we enhance the effectiveness of it through nurturing the leads we generate for them, because remember how I told you, on average, a brick and mortar business owner follows up with leads within forty two hours.
14:01That's not a day. That's almost two days. So because of that, we do it for them, which ends up generating them a much greater result.
14:07Okay? And if I just go over to my Facebook page right here and show you something, I'm not gonna play this, but basically in this testimonial, that's the this is the same person that left me this review right here. I did a testimonial with her just talking, uh, about her experience while working with us.
14:20She literally said she had worked with another agency that was running her ads, and she thought by by month six that ads didn't even work in her market. She was convinced that ads didn't work in her market, and the reason why is because the agent she agency she worked with was very similar to what about 99% of agencies act and operate like, where they just sold her paid advertising, and that was it.
14:42They didn't help her follow-up the leads. They didn't reactivate her database. They didn't help her get reviews and referrals.
14:46They didn't answer missed calls that she got. They didn't nurture her leads that came through ads. They just ran ads for her.
14:50And because of that, she literally was convinced that it did not work. And she's in Colorado, which is the biking capital Denver is the biking capital of the world, which means people in Denver during the summer, and specifically Colorado, they don't go inside to exercise.
15:05They go outside. So gyms take a very big dip during the summer in Colorado because of that. Because of the people in Colorado, that's just how they are.
15:13They love to be outside, and it's a beautiful landscape. But she's been growing significantly, like crazy.
15:19And we are in the middle of summer right now, and she is shocked, and she's doing so well that she's literally opening up another location because of how effective this entire system is. So check that video out because it gives you an idea of really how effective this system is in comparison to what everyone else in the space is really doing right now, which is just not the answer.
15:37So that's the system, but there's one decision you have to make before you actually build the system. When you're starting out, the temptation ultimately is to take anyone who will pay you any money. You could be working at a gym one week, a dentist the next week, and a roofer after that, and it feels like you're kind of being productive because you're making some money, but you're actually making more than you should because every new type of business means relearning everything from scratch, and you have to learn their offers and their problems because each one has nuance and they're a little bit different.
16:01So here's what you should do is just pick one niche. Picking one niche isn't a limitation. It's the laziest decision you can make because you build the system once, and then it's copy and paste like a conveyor belt every single time for every customer.
16:12You just need to have proof of concept. You need the total adjustable market to be over 10,000. You need it to be high ticket.
16:18You need it to be a growing market. And what I put together right here is my niche research rubric, which you can literally put into Claude and just tell it what niche you wanted to do research for, and it will outline for you all of these different things.
16:33For example right here, you can see this is pet services, which I had no idea was such a good niche, but it pulled a bunch of agencies that have had success, and it shows that there's proof of concept. It showed that there's over a 169,000 potential customers, which means the total adjustable market is way larger than 10 k, and they charge a lot of money.
16:47It's a reoccurring thing, which is wild. I was I'm actually a customer where I get my dogs cleaned every single month, pay $200 a month, and it's a franchise, which we'll get into here in a second. And it's a very fast growing market.
16:59So if you just want this, just message me, um, Rubrik, and I'll send it to you. It's really, really cool. I have partners across totally different niches like gyms, med spas, roofers, dance studios, and I personally help each one of them scale their agency to serious monthly revenue numbers.
17:14And if you'd like my help, you can become my partner with the link in the description. Check it out. Let's get back to it.
17:19Now, there is a mistake I see a lot of beginners make that seems to save them a lot of time, but it's actually hurting their business, and almost everyone believes the same thing, that to get more customers, you have to reach out to more people. You have to make more calls.
17:32You have to make more DMs. You have to do more cold email. So they use AI to send out thousands of messages, but it's not true.
17:38More customers does not mean more outreach. I signed up over 200 gym owners without reaching out to a single one of them, all because I targeted franchise gym owners. And because of that, franchise owners aren't like independent shop.
17:49Right? They're not like the mom and pop shop that doesn't know other owners. They sit on advisory boards and in private groups where they're continuously and constantly talking about what's working and what's not working.
17:58So when you do a great job for one of them, they end up telling literally everyone about you. And back in 2019, I landed one client by the name of Jeff O'Meara. He was an Anytime Fitness owner with 12 locations, and when I got him good results, he literally referred me to over 200 people and went to his advisory board.
18:14And then I had people coming directly to me, and I didn't have to send any messages. I didn't have to run any ads. I literally just had people coming to me asking to work with me.
18:21And a referral from a franchise owner isn't some cold lead. You have to convince. It's super easy because they're presold because someone's already running the identical business, and they already told them you got them the result.
18:31So it's literally the easiest sale there is. So don't chase random one off location businesses that I kinda call a waste of time. Go after franchise owners, do a great job for one, and then the franchise network will literally refer you for free.
18:43It's free marketing. And a franchise owner is connected to dozens of other owners, sometimes even hundreds of other owners running literally the exact same business. They're just running in different markets, so it's not a conflict of So just get in with one influential owner who owns multiple locations or sits on advisory boards and over deliver for them, and you will be shocked at what could happen.
19:01And then you're literally just waiting for the popcorn to stop popping because they're gonna tell a lot of people about you, and you'd be shocked at what could happen. I'm gonna show you an example of kinda what this looks like.
19:11Because you can see here, right, the one I just showed you a second ago, her background says Alloy. She's a part of a franchise. And so this guy right here, you can see has the same background.
19:21This guy right here, same hat, um, same hat, same hat. Uh, let's see.
19:27Same hat. Okay. So this one guy right here, Rob, if you watch this testimonial, he has now referred us to over 26 alloy owners and added on over $30,000 a month to my agency because of doing exactly what I just told you to do right there.
19:41So don't work too hard. It seriously can be that easy. You just need to get people really great results, and with the system, you will.
19:47Okay. So referrals take care of you once you've actually got a great client, but that leaves one obvious gap. What do you do before you have a client to begin with?
19:55Most people start out with the wrong thing. They literally start out with cold outreach. You're cold calling, you're cold DMing, you're cold emailing.
20:01I literally talked to a guy recently who was spending over $2,000 a month for a cold email system, and he'd been paying for it for eight months and had no customers. But if you're trying to scale past $20,000 a month with cold outreach alone, you're making it a lot harder than it needs to be, just like what he was doing, because you have to ask yourself something.
20:16How do you feel when you get called from someone you don't know? A spam call. You just wanna end the call, literally as soon as possible.
20:21But with ads, when you're running advertising and marketing, the dynamic completely flips. When someone comes from an ad, you're not convincing them that they have a problem. They've already determined that they do have a problem that they think you could potentially solve.
20:35You just need to show them that you can solve it. They're basically raising their hands saying, I might need help with this. And here's the part most people don't think about.
20:43You can use AI to help you build the ads. A lot of people are scared of making ads. It's it could have never been easier than now.
20:48You literally use or Clutter to write the ad copy variations. The same AI tools you're selling to clients can help you get clients, and I've been running the same ad angle for over two years now, and what I'm gonna show you here in a second is exactly what that looks like, because it really is this easy. Okay?
21:05Right here is the Facebook ads manager. And so what I'm showing you right now is my Facebook ads manager. You can see right there, that's my agency.
21:12This is one of the ad campaigns we've recently recently been running, where we've been getting leads for about $6.72, which is very, very cheap. Now, what I'm gonna walk you through is exactly how to set up an ad campaign because it's not complicated at all.
21:27Okay? All you're gonna have to do is come in here to the buying type, make sure it's set to auction, make sure that the campaign objective is set to lead. That is it.
21:33And then from here, you could do campaign budget optimization. For this one, we have ad set budget optimization, which is fine.
21:39It doesn't really matter. With here, we just have two ad sets, which I'll I'll get into here in a second. Um, but either or is fine, and I'll explain the difference here in a second.
21:47From here, we go to what's called the ad set, which is very, very easy. All we do from here is we determine what Facebook page we're gonna run ads from. In this case, we're running ads from my business partner's page, who owns a 140 Anytime Fitnesses and three Base Camp Fitnesses, and then from here, the only other thing you need to do is set what your daily budget is, and since we're doing ad set budget optimization, we dictate our our daily spend right here.
22:08If you're doing just a campaign, you would dictate your budget here at the campaign level. But at the ad set level, all we're now doing is coming over here. You can leave dynamic creative off.
22:18You pick the daily budget. And then at the ad set level, what we're ultimately determining is what the targeting is. And so with that being said, we all we wanna do is make it so that we're specifically targeting Canada, America, and then exclude Quebec, because in Quebec, they speak French.
22:33And by law, you have to advertise in French. It's Quebec's law. So exclude them, and then we do 27 to 65 plus because most gym owners below the age of 27 do not own gyms.
22:43And we do both genders, and then we make the language English, and that is it. It's just basically open targeting, and that's really it.
22:51And you can do advantage plus for the placements, which just allows Facebook to optimize on where it's being shown, whether it's on the Facebook feed, the Instagram feed, on a story, etcetera. And then from here, what I'm gonna show you is an example of literally what the ad itself looks like.
23:06Okay? So now what I'm gonna show you is literally the ad. So you can see here free website plus Cloud AI tool for independent gym owners, and you can see the copy right here.
23:15Now if I go back over here to the lead form, you can see exactly how we have our lead form set up top to bottom. It's a website offer that we run that we started testing out recently with the same AI angle, and then from there, we sell them a website and upsell them the whole entire system included with the website. We charge $300 extra for the website, so we make a lot more money.
23:34But that is the entire lead form that you should follow. But if you really wanna make this easy, I also have this GBT that I made, and it's trained on all the money we've spent on ads across my business that's generated over $25,000,000 where we've invested millions of dollars in ads. And so, right, I'm gonna click this right here, what what industry are you trying to build ads for.
23:51Right? I'm gonna say, I'm trying to build ads for chiropractor. Right?
23:55Now let's see what it says. It's literally gonna give me everything I need, and then from there, it will also give me the ad copy, the headline, the description, the creative that it's making right now based off what works for us. And if you want that, just DM me on Instagram, and like I said, I will be able to send that over to you.
24:11And just to show you guys how effective this is, this is somebody that I'm helping that goes after electricians, and you can see here that he's been able to get 341 leads for a dollar and $8.86 cents.
24:21And if I just go over here now, and I go to the last thirty days, you're gonna be able to see that he's been able to get 41 leads for literally only $90. Right? So people think that marketing costs a lot of money, but the reality is if you know how to do it, it doesn't.
24:33And I've already invested a lot of money figuring out the trial and error. Right? So it doesn't really cost a lot of money if you know what you're doing.
24:39So at this point, you have the entire system to build an AI agency while being lazy, but there's something I need to tell you. Getting leads is gonna be very easy because I literally just gave you exactly what you need to do to get them. I've already gone through the trial and error.
24:52I've already spent the money, but closing them is gonna be hard. And you really can't tell AI to do that for you. That requires critical thinking.
24:59You can't just copy, uh, what I say and say it. You gotta think critically. So you need to learn how to do it.
25:04And that's why I made a full video breaking down the exact selling system I use to close all my calls. So just click here to watch it, and I'll see you in the next one.
The Hook

The bait, then the rug-pull.

Everyone chasing AI money is grinding at midnight debugging 50-step automations -- and still not making money. JP Middleton opened with the counter-thesis: he got to $1M a year with zero employees, and built a $25M agency, by doing the exact opposite.

Frameworks

Named ideas worth stealing.

03:28list

The Five AI Workers

  1. Outreach Specialist (Database Reactivation)
  2. Reputation Manager (Reviews & Referrals)
  3. Website Lead Nurturing Manager
  4. AI Receptionist (Missed Call Text-Back)
  5. Marketing Director (Paid Ads + AI Nurturing)

Five AI roles sold as a single department-equivalent bundle to local brick-and-mortar businesses. Each worker addresses a distinct revenue leak.

Steal forFraming any multi-service offering as a team rather than a list of features
16:24list

Niche Research Rubric

  1. Proof of concept (agencies already winning in this niche)
  2. TAM > 10,000 businesses
  3. High-ticket pricing ($40K+ LTV per customer)
  4. Growing market (not declining)

Four-filter checklist for validating a niche before committing to building the system. Demonstrated live in Claude for pet services.

Steal forValidating any niche or market segment before investing in productization
00:48model

The Leaky Bucket

A business is a bucket; marketing (pouring water) is wasted when there are holes (operational failures). Fix the holes first before buying more water. Justifies leading with database reactivation over paid ads.

Steal forAny pitch that wants to reframe the conversation from acquisition to retention/efficiency
CTA Breakdown

How they asked for the click.

VERBAL ASK
24:16next-video
“I made a full video breaking down the exact selling system I use to close all my calls. Just click here to watch it.”

Honest setup -- admits AI cannot close deals and human critical thinking is required, then redirects to a closing-skills video. Credibility-first CTA rather than a product pitch.

MENTIONED ON CAMERA
17:00linkPartnership program (link in description) ↗
FROM THE DESCRIPTION
AFFILIATECommission earned if you click.
Storyboard

Visual structure at a glance.

open
hookopen00:00
leaky bucket
promiseleaky bucket00:48
revenue proof
proofrevenue proof02:38
worker 1
valueworker 103:28
worker 3
valueworker 310:34
franchise flywheel
valuefranchise flywheel17:20
run ads not cold outreach
valuerun ads not cold outreach21:04
CTA
ctaCTA24:16
Frame Gallery

Visual moments.

open00:00Frame at 00:22 from The Lazy Way I Make Money With AI00:22leaky bucket00:41Frame at 01:01 from The Lazy Way I Make Money With AI01:01Frame at 01:24 from The Lazy Way I Make Money With AI01:24Frame at 01:44 from The Lazy Way I Make Money With AI01:44
open00:00Frame at 00:22 from The Lazy Way I Make Money With AI00:22leaky bucket00:41Frame at 01:01 from The Lazy Way I Make Money With AI01:01Frame at 01:24 from The Lazy Way I Make Money With AI01:24Frame at 01:44 from The Lazy Way I Make Money With AI01:44Frame at 01:58 from The Lazy Way I Make Money With AI01:58revenue proof02:21Frame at 02:36 from The Lazy Way I Make Money With AI02:36Frame at 02:59 from The Lazy Way I Make Money With AI02:59Frame at 03:18 from The Lazy Way I Make Money With AI03:18worker 103:37Frame at 03:56 from The Lazy Way I Make Money With AI03:56Frame at 04:15 from The Lazy Way I Make Money With AI04:15Frame at 04:34 from The Lazy Way I Make Money With AI04:34Frame at 04:53 from The Lazy Way I Make Money With AI04:53Frame at 05:12 from The Lazy Way I Make Money With AI05:12Frame at 05:28 from The Lazy Way I Make Money With AI05:28Frame at 05:49 from The Lazy Way I Make Money With AI05:49Frame at 06:08 from The Lazy Way I Make Money With AI06:08Frame at 06:27 from The Lazy Way I Make Money With AI06:27Frame at 06:46 from The Lazy Way I Make Money With AI06:46Frame at 07:05 from The Lazy Way I Make Money With AI07:05Frame at 07:24 from The Lazy Way I Make Money With AI07:24Frame at 07:43 from The Lazy Way I Make Money With AI07:43Frame at 08:02 from The Lazy Way I Make Money With AI08:02Frame at 08:21 from The Lazy Way I Make Money With AI08:21Frame at 08:40 from The Lazy Way I Make Money With AI08:40Frame at 08:59 from The Lazy Way I Make Money With AI08:59Frame at 09:17 from The Lazy Way I Make Money With AI09:17Frame at 09:36 from The Lazy Way I Make Money With AI09:36Frame at 09:55 from The Lazy Way I Make Money With AI09:55worker 310:19Frame at 10:33 from The Lazy Way I Make Money With AI10:33Frame at 10:52 from The Lazy Way I Make Money With AI10:52Frame at 11:11 from The Lazy Way I Make Money With AI11:11Frame at 11:30 from The Lazy Way I Make Money With AI11:30Frame at 11:42 from The Lazy Way I Make Money With AI11:42Frame at 12:08 from The Lazy Way I Make Money With AI12:08Frame at 12:27 from The Lazy Way I Make Money With AI12:27Frame at 12:45 from The Lazy Way I Make Money With AI12:45Frame at 13:04 from The Lazy Way I Make Money With AI13:04Frame at 13:23 from The Lazy Way I Make Money With AI13:23Frame at 13:42 from The Lazy Way I Make Money With AI13:42Frame at 14:07 from The Lazy Way I Make Money With AI14:07Frame at 14:15 from The Lazy Way I Make Money With AI14:15Frame at 14:39 from The Lazy Way I Make Money With AI14:39Frame at 14:58 from The Lazy Way I Make Money With AI14:58Frame at 15:17 from The Lazy Way I Make Money With AI15:17Frame at 15:36 from The Lazy Way I Make Money With AI15:36Frame at 15:46 from The Lazy Way I Make Money With AI15:46Frame at 16:07 from The Lazy Way I Make Money With AI16:07Frame at 16:32 from The Lazy Way I Make Money With AI16:32Frame at 16:51 from The Lazy Way I Make Money With AI16:51Frame at 17:04 from The Lazy Way I Make Money With AI17:04Frame at 17:29 from The Lazy Way I Make Money With AI17:29Frame at 17:48 from The Lazy Way I Make Money With AI17:48Frame at 18:07 from The Lazy Way I Make Money With AI18:07Frame at 18:26 from The Lazy Way I Make Money With AI18:26franchise flywheel18:45Frame at 19:11 from The Lazy Way I Make Money With AI19:11Frame at 19:25 from The Lazy Way I Make Money With AI19:25Frame at 19:47 from The Lazy Way I Make Money With AI19:47Frame at 20:00 from The Lazy Way I Make Money With AI20:00run ads not cold outreach20:19Frame at 20:38 from The Lazy Way I Make Money With AI20:38Frame at 21:05 from The Lazy Way I Make Money With AI21:05Frame at 21:16 from The Lazy Way I Make Money With AI21:16Frame at 21:35 from The Lazy Way I Make Money With AI21:35Frame at 21:54 from The Lazy Way I Make Money With AI21:54Frame at 22:13 from The Lazy Way I Make Money With AI22:13Frame at 22:32 from The Lazy Way I Make Money With AI22:32Frame at 22:51 from The Lazy Way I Make Money With AI22:51Frame at 23:10 from The Lazy Way I Make Money With AI23:10Frame at 23:36 from The Lazy Way I Make Money With AI23:36Frame at 23:47 from The Lazy Way I Make Money With AI23:47Frame at 24:11 from The Lazy Way I Make Money With AI24:11Frame at 24:25 from The Lazy Way I Make Money With AI24:25Frame at 24:39 from The Lazy Way I Make Money With AI24:39CTA25:03
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