The argument in one line.
The info-coaching market has shifted in 2026 from polished funnels and lifestyle flexing to simple systems, YouTube-powered organic traffic, client results as proof instead of guarantees, and daily emotional connection through authentic storytelling.
Read if. Skip if.
READ IF YOU ARE…
- A coach or consultant with an existing audience of 5K+ people who is building or refining a sales funnel and wants to see what actually converts at $200K–$3M scale.
- An info product creator who has launched before but is stuck at $50K–$200K/month and needs to understand why polished-aesthetic funnels aren't working anymore.
- A founder who wants to reverse-engineer 14 specific plays from real high-revenue businesses instead of following generic funnel templates.
- Someone who sells high-ticket coaching or consulting and is willing to invest time in deeper market research before redesigning their funnel.
SKIP IF…
- You're pre-product or have zero audience — this assumes you already have people to funnel, not how to build an audience from scratch.
- You sell physical products, SaaS, or B2B services with long sales cycles — the lessons are built on info-coaching economics and won't transfer cleanly.
- You want a quick template or software tool — this is a strategic walkthrough that requires you to do your own market research and rebuild your funnel manually.
The full version, fast.
After studying 116 info-coaching funnels doing $200K to $3M a month, the 2026 playbook inverts almost everything that worked five years ago: deep research and simple funnels beat polished assets and aggressive guarantees. The mechanism is a stack � start with 30-50 ICP conversations to mine exact language, then funnel YouTube long-form (your real client-acquisition engine) into a one-page booking or webinar flow, nurture warm leads through Instagram stories rather than reels, and pre-handle objections with sixty-second FAQ videos and value-loaded emails before any sales call. Stop flexing, stop guaranteeing, and give your best material away in a multi-hour free course; results, relatability, and a distinctive content format do the closing for you.
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00:00 – 00:53
01 · Cold open & promise
116 funnels, $200K–$3M/month, lessons from his own + clients' + analyzed businesses, plus the 'book a call' CTA before the first lesson.
00:53 – 07:31
02 · Lesson 1 — Always start with market research
Run a poll on IG stories, DM everyone who voted, do 30–50 chats + 10–15 calls, look for patterns, feed recordings to Claude with the customer-vertical prompt. If you have no audience, replace audience with Claude in extended-thinking + web-search mode and run prompts 1, 2, 3 (the third validates against competitor VSLs).
07:31 – 10:49
03 · Lesson 2 — Simplest funnels make the most money
William Brown ($500–600K/mo) ships zero-production thumbnails, a 10-min VSL, and a landing page that says 'Here's how I might be able to help you.' Content does 80% of the selling — not headlines, not order bumps.
10:49 – 13:22
04 · Lesson 3 — YouTube is the printing machine
Hormozi's nine-figure book launch, Charlie Morgan's $40M, TGR, Presque Isles — all YouTube-first. The 7-11-4 rule: ~10 hours of consumption before someone buys. YouTube is the only platform where a single 2-hour video can do that nurturing in one shot.
13:22 – 16:02
05 · Lesson 4 — Followers don't matter, useful content does
Social media is now interest media — algorithms serve curiosity, not subscriber count. A 5K-sub channel can hit 44K views; a 100-sub channel (his own) can hit 10K views per upload. Pump volume, post for ICP, skip the production fetish.
16:02 – 18:43
06 · Lesson 5 — Guarantees are scam, results are the new promise
ICPs have been burned by 4–5 broken guarantee-offers. Guarantees now signal a bad product. Replace them with proof: payment screenshots, client-reaction calls, before/after, Instagram highlights stuffed with case studies, daily-story drumbeat.
18:43 – 22:21
07 · Lesson 6 — Messaging beats content
Flexing attracts broke. Value-only content makes you a commodity. The frame: be likable, have a unique perspective, tell your story — prospects buy YOU, not your coaching. Mix emotion content (day-in-the-life, beliefs, rock bottom) with logic content (payment dashboards, before/after, testimonials).
22:21 – 24:16
08 · Lesson 7 — Don't sell in Instagram reels
Selling in the feed kills reach. IG viewers are below baseline trust, the format is 30–60s, most are new. Every reel must Entertain, Educate, or Inspire — the only goal is to earn the follow so they enter the ecosystem.
24:16 – 27:16
09 · Lesson 8 — Stories is the way on Instagram
Story viewers are your warmest lead pool. Weekly sequence: Mon = client-result + hard CTA, Tue = limiting-belief / pain, Wed = inspiring personal story, Thu = personal wins, Fri = soft CTA to a free resource, Sat = lifestyle, Sun = Q&A. Never more than 2 CTAs/week or views collapse.
27:16 – 31:01
10 · Lesson 9 — Give away your best info for free (free course = lead-gen hack)
Nero Knowledge does 60-min videos weekly, sells $25K offers — works because he doesn't gatekeep. Best 2026 lead-gen hack: drop a 3–10 hour free course (Caleb's personal-brand course = 100K leads from one video). Wholesaling client got 30–40 calls from a single 2-hour course.
31:01 – 33:13
11 · Lesson 10 — Webinar is the best funnel right now
Selbysapps did $5M in Jan 2026 with a weekly webinar. Simple landing page (photo + headline + time + 'save your spot' button), no VSL needed. Best for IG audiences (trust gap) and as a ceiling-breaker for VSL/DM funnels already at $100K/mo.
33:13 – 36:06
12 · Lesson 11 — New format = category of one
Hormozi's Shark-Tank-style problem-solving show, Nero's whiteboard manifestation videos, Samir's 1-vs-10 ecom-coach format — each became blue-ocean inside a red-ocean niche. Pull formats from OTHER niches into yours. Beginners: skip this, stick to what works until you have data.
36:06 – 36:55
13 · Lesson 12 — Every strategy works, pick what suits you
Posting once a day vs 5 times a day — both produce $500K–$2M/mo operators. Call funnels, webinars, DM funnels — all printing. Anyone who says 'X doesn't work' is selling you Y.
36:55 – 41:29
14 · Lesson 13 — Sell before the call
Three pre-call assets: (1) FAQ + objection videos on the confirmation/thank-you page (boosts show-up to ~40%); (2) value-drop emails handling one objection each (not generic reminders); (3) personalized sales conversation — setter calls within 2 minutes, sends ICP-matched assets before the call.
41:29 – 42:06
15 · Lesson 14 — If they relate, you win
Relatability is 60% of the close. They need to see future-them or past-them in your story. After that you just need a competent conversion mechanism.
42:06 – 42:36
16 · Outro & CTA
Teases episode 2, repeats the Cal.com booking link in description, and the Instagram DM CTA for the resources (prompts, VSL scripts, swipes).
Lines worth screenshotting.
- The polished-funnel and lifestyle-flexing era is structurally dead in 2026 — the coaches making $200K-$3M/month are leading with research depth and simple funnels.
- Market research is the foundation, not the decoration — everything from offer structure to content angles is a derivative of knowing your ICP with genuine depth.
- Reaching out to people who reacted to your poll is the highest-quality cold outreach available because they already opted into a relevant topic.
- Second-order questions on a sales call (why do you want X, and what does achieving X do for your life?) reveal the emotional stakes that the surface answer obscures.
- Pattern detection across 30-50 ICP conversations converts noise into a single, defensible dream outcome that anchors the entire offer.
- Recording market research calls and feeding them to Claude with a structured prompt extracts customer verticals, USPs, and features-benefits in one pass.
- A 43-minute funnel breakdown of 116 businesses is more analytically credible than a 20-minute framework video because the sample size is observable.
- Content angles are not invented — they are discovered by listening to the exact language ICP prospects use to describe their problem and desired situation.
- Longer-form YouTube is working better than short-form for info-coaches in 2026 because trust requires time, and trust is what converts in high-ticket offers.
- A simple funnel that converts outperforms a complex funnel that is visually impressive — complexity is usually a symptom of unclear positioning, not strategic depth.
- Selling with documented results is more durable than selling with guarantees because guarantees create legal risk and results create reference-able social proof.
- Analyzing what's already making $200K-$3M/month before building your own funnel is not copying — it is the only form of market research that comes with revenue proof.
Steal the format AND the curriculum.
Lucky Saini playbook for Joe
This is the exact format for a Conversion.systems flagship video — pre-built infinite-canvas board, webcam PiP, walk through 14 named lessons with named-creator screenshot proof every 2-3 minutes.
- Build a single Figma/FigJam board for 'The $6 Stack: 14 Lessons from Studying [N] Self-Hosted Creator Businesses' — screenshot every MCN+ landing page, every Contabo pricing page, every Supabase dashboard. Pan across it for 30-40 min on one take.
- Replicate his lesson-numbering structure ('Lesson 1', 'Lesson 2' verbal signpost) — it makes the video skimmable AND quotable. Every lesson gets a one-line headline written ON the canvas above the section.
- Front-load the CTA at 40 seconds, not the end. Lucky drops 'book a call in description' BEFORE Lesson 1 — feels generous, not desperate. Joe should drop the MCN+ link at 0:40 of every long-form.
- Steal the no-audience research stack verbatim: 3 prompts in Claude with extended-thinking on. Build a 'Self-Host Audience Research' template for the LFB Line clients and ship it as a public Goldmine artifact.
- Ship a 3-5 hour 'Complete $6 Stack Free Course' — single uncut YouTube upload, infinite-canvas, every Contabo + Supabase + PM2 + Nginx step. Per Lucky's claim: 100K leads possible from one course-video. Make it the foundation of the MCN+ funnel.
- Use the weekly Instagram story sequence verbatim (Mon results / Tue belief / Wed story / Thu wins / Fri soft CTA / Sat lifestyle / Sun Q&A) — copy it to @modernjoecreator THIS week. Two CTAs max.
- Drop ALL guarantee language from MCN+ copy. Replace with daily MCN-screenshot stories + BYOK win moments + customer-saved-$X-per-month testimonials.
- Build the pre-call asset stack for the $1K LFB Line: 5-10 sixty-second FAQ videos on the booking thank-you page, value-drop email sequence (not reminders), 2-minute callback rule for every form-fill.
Terms worth knowing.
- info offer
- A digital product or service that packages knowledge or expertise for sale — including online courses, coaching programs, consulting retainers, and memberships — as opposed to physical goods or software products.
- ICP (ideal customer profile)
- A detailed description of the specific type of customer most likely to buy, benefit from, and remain loyal to a product — used to filter marketing targets, tailor messaging, and design offers around their specific pain points and motivations.
- funnel
- A structured sequence of marketing steps designed to move a prospect from initial awareness through to a purchase decision — typically spanning a landing page, opt-in, sales page, and checkout, with optional upsell and downsell steps.
- VSL (video sales letter)
- A video format used on sales pages that presents an offer using a persuasive narrative structure — combining story, proof, problem-agitation, and a call to action — replacing or supplementing traditional long-form written sales letters.
- lead magnet
- A free resource, tool, or piece of content offered in exchange for a prospect's contact information or attention — designed to initiate a sales relationship by providing enough upfront value to justify the exchange.
- organic content
- Content published on social media or search platforms without paid promotion — relying on algorithmic distribution, sharing, and SEO to reach an audience rather than ad spend.
- pre-call asset
- A video, case study, or document sent to a prospect before a sales call — used to warm them up, address common objections in advance, and arrive at the call with a higher-quality, more informed conversation.
- case study
- A documented account of a client's specific results achieved using a product or service — used as social proof in sales and content to demonstrate tangible outcomes rather than general claims.
- ascension offer
- A higher-priced product or service positioned as the natural next step after a lower-priced entry point — designed to move customers up a value ladder once they have experienced initial results and built trust.
- market research (DM method)
- A direct-message approach to customer discovery where a creator posts a poll on social media and then individually reaches out to everyone who responds — converting audience engagement into real conversations about pain points and motivations.
Things they pointed at.
00:28channelRussell Brunson (referenced as the era of complex 3-step order-bump funnels he's arguing against)
05:57toolClaude (Anthropic) — extended thinking, research, web search modes
07:41channelWilliam Brown
09:40channelNeuro Knowledge (Nero) — manifestation coach
10:51channelAlex Hormozi
11:25channelCharlie Morgan
11:30channelTGR (Tim Stoddart / The Greatness Roadmap)
11:32channelPresque Isles
23:00channelHannia Carter (personal branding)
29:00productCaleb — 6-hour personal-branding free course
29:50productFXLXG — 10-hour trading course
31:05channelSelbysapps — $5M January 2026 webinar funnel
33:50channelSamir — 1-vs-10 ecom-coach format
Lines you could clip.
00:08
“In the last two years I have analyzed over 116 different funnels making anywhere between $200,000 a month all the way up to $3,000,000 a month.”
00:26
“If you still have a Lambo and Penthouse in your background and you wanna sell a coaching program, bro, you are cooked.”
07:41
“The simplest funnels make the most amount of money. It's not the most beautiful landing page, not the order bumps, not those Russell Brunson type of strategies.”
10:51
“YouTube is the printing machine.”
12:58
“Anyone who wants to buy from you has to consume at least ten hours of your content.”
13:20
“Followers doesn't matter — all you wanna do is make useful content. We moved from social media to interest media.”
16:10
“Guarantees are scam. Results is the new promise.”
19:30
“Prospects are buying you, not your coaching, because information is literally everywhere in 2026.”
21:20
“If you only post value, you are just another coach. You just become a commodity.”
22:25
“Don't sell in Instagram reels. Selling in your feed actually kills your reach.”
28:55
“Just don't gatekeep anything. Your private strategies, anything you have, give it out.”
30:55
“Free courses is the best lead gen hack — make a three, four, five hour free course.”
31:02
“Webinar is the best funnel right now, period.”
33:30
“If you come up with a new format in your niche, you will become the category of one.”
41:30
“If they relate to you, you've already won 60% of the battle.”
Word for word.
Read-along
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metaphoranalogy
00:00In the last two years, I have analyzed over 116 different funnels making anywhere between $200,000 a month all the way up to $3,000,000 a month. And in today's video, I'll tell you the most important lessons that I have learned in the last two years analyzing these businesses for coaches, consultants, and info offers.
00:13Because the thing is in 2026, the game has completely changed. The content strategies that used to work before are not working. Because if you still have a and you wanna sell a coaching program, bro, you are good.
00:24No one can save you. And the marketing funnels that used to work before are not working right now. So the game will completely changed and each point I'll share today is an extreme detail so you can apply it in your info coaching consulting business today.
00:36And the lessons that I'll shared with you are either taken from my own experience, my own business, my client's business, or it's either taken from a business that I've analyzed making over 6 figures a month. And if you want my help to start or scale your info coaching consulting business, you can click on the first link in description, and you can book a one to one call directly with me.
00:51So let's start with the most important lesson. Lesson number one, which is always, always, and always start with market research. You can either do it paid, you can either do it free.
00:59So I'll tell you how to do both. The thing is market research is the basic foundation of your business. That's the base on which your entire bill coaching business in your business is built upon.
01:09So your marketing strategy, your funnels, your content comes above the research that you did on your ideal plan. So the thing is when you have an actually good research, you have in-depth data about who's your ICP, what they want, what they don't want, what their pain points, their fears, their motivations, all the things.
01:24Right? And if you have all the things, you can make way better offer compared to when you have nothing. Right?
01:29So way better offer always leads to the best businesses in the market. So here's an example of how we did it for one of our clients. So he has 35 k followers on LinkedIn.
01:38Now for you, I always recommend you do it on Instagram because on Instagram, you can see who reacted to the post, who replied to your stories, and things like that. So you can actually reach out to the people because we wanna have conversations with them. Right?
01:50So we did something like that, a hook that, hey. I'm building something, and I just want to ask you some questions. So what do you wanna do here is you just put out a poll on Instagram stories, and you directly reach out to people who reacted on the poll.
02:03Right? It can be a question about, hey. I am, uh, trying to know my honest audience better, who you are.
02:09So option a. So let's say you are a fitness coach. There are lots of type of people who can follow you.
02:14Right? Uh, first type of people can be skinny people who wanna get jagged. Second type of audience is, let's say, people who wanna do fat loss, and third type of audience are actually fitness coaches want to be like you because you are making way more money than them.
02:26Right? So you wanna understand who you wanna sell to, so you directly reach out to people Because this is the highest quality of audience that you can get. So let's say you have 50,000 followers.
02:35If 5,000 people reacted to the poll or your story, these are the best quality of people. Right? So you can find out who exactly do you need to sell to.
02:43And these people, they watch you regularly, so you can have the highest chances of having a chat with them. Right? So we did run this poll, and then we reach out to every single person that reacted to the poll.
02:54So it was, I guess, around 700, 800 people. So start reaching out to people. Once you have the poll, once you have the data of who reacted to the poll, start reaching out to people.
03:02And the opener, the opening message can be as simple as, hey, bro. So you voted in a poll. You want to start an agency.
03:07So let's say you wanna help people start an agency or start a coaching business, scale a coaching business. You can do the opener, and you notice the conversation flows so naturally because they already reacted to something before. So it's not like you are completely doing a cool outreach campaign.
03:22And then you can do something like, hey. So I wanna building an offer for you guys that will help you. You open to some questions, or can I ask you some questions?
03:29Once you have the permission, you start asking questions. What are their goals? What are their roadblocks they are facing that are, you know, hindering the goals that they wanna achieve?
03:38What is the time frame, ideal time frame they they wanna achieve the goals in what they've already tried, why they failed, why they started, things like that. So you can understand what are their pain points, their desires, and most importantly, their current situation and their desired situation because you wanna fill that gap with your offer.
03:54Right? You start asking questions, and then they reply to your questions. And if they seem too excited so in the market research, whenever you are having a conversation, you can literally tell that, hey.
04:04This guy is too excited about the questions, and he's too optimistic about it. So you can book a call if they seem too excited and have questions in detail.
04:12Right? Because on call, you can ask second order questions. So if they want x y z, why they want x y z?
04:18What what are the effects on their life of achieving that x y z goal? Right? Things like that.
04:23So the goal here in the market research is to have at least 30 to 50 chats with your ideal clients and 10 to 15 calls with your ideal client profile. Right?
04:31So inside the calls, as I told you, you can ask second order questions, and the most important thing that you need to do is do not forget to record these calls. And what you wanna look for is look for patterns. Because if 30 people have 30 different goals, you can't help them.
04:44But after having conversations with 30 to 50 people, you will start noticing patterns. Okay. So out of those 50 people, 30 people have the same goal.
04:51So now you know what is the dream outcome your audience wanna achieve from your offer. Right? So take all those recordings, all those screenshots of the chats, and give it to plot and paste this prompt.
05:01And throughout this video, I'll have multiple prompts of AI and any other resources, VSL scripts, and all. If you want any of these, my Instagram is linked below.
05:10All you have to do is just DM me on Instagram, and I'll send you every resource that you need. Okay? You give Claude this prompt, and it gives you the customer verticals, their dreamland, the problem, the desired situation, what is the actual gap, the USP, reasons to believe, features, and benefits, all the things that you need to build your offer.
05:25So that's how you do a market research. And once you do the market research, now you have more than a million different marketing angles that you can hit it with the content.
05:33So you can talk directly with your exact avatar who will buy your offer in the coming time, and you can create content that converts by leveraging their pain points. So if if, let's say, for example, if you are selling a trading mentorship and your audience you find out after talking to your audience that the main problem is risk to reward ratio.
05:50They cannot manage it. So you can make a sixty minute long YouTube video about it and explain your entire strategy in detail. That is the best piece of content that you'll you put out there because it directly talks to the pain points of your audience.
06:02Right? So you see the benefits of doing the series. Obviously, it will take some time, but it's worth doing.
06:07Right? And then you can make 8 figure sales asset because now your BSL, your case studies, your ads, you literally know what you need to say inside these. And that's how you become the class of one because now you know your audience in extreme detail.
06:18You can literally talk to them in your content, in your marketing, in your messaging, your positioning, every single thing. Right? And what if you have no audience?
06:25What if you are just starting out? For that, we also have a solution. If you have no audience, just open Clot and turn the extended thinking mode on, research mode on, and a web search mode on.
06:34So turn these options on, and these are the two prompts. So first, give it this prompt. Just type out the product description, the coaching program, the mentorship.
06:43Just write out the description. And after that, this is the prompt two. So once you give the prompt two, it will give out all the things that we have researched here.
06:51But if you have an audience, I highly highly recommend you do it with your audience. Do not skip it. As I told you, it's way more than what doing.
06:58Right? And once you have it, it's the Claude's thesis. So to confirm it, all you have to do is give it prompt number three.
07:05So you wanna copy your competitor's ads, their VSL transcripts, and the sales assets so it can run a competitor analysis and prove the data and the research that Claude did. Right?
07:15So that's how you do the perfect market research with AI. So this is the most important thing. After that comes to offer content strategies and stuff like this.
07:22So do the market research if you haven't done it. If you are struggling to find your offer, find your marketing product market fit, just do a market research. After that, lesson number two I've learned is the simplest funnels makes the most amount of money.
07:35And I've seen it countless time. It's not the most beautiful landing page. It's not the most complicated funnels.
07:40It's not the three step order bump up and, you know, those Russell Brunson type of strategies. No. It's always the simple funnels that makes the most amount of money, and I've learned this from William Brown.
07:50Now if you take a look at his content, this guy post the most low effort content, and I do not mean in the terms of value, I mean it in terms of production. You can see thumbnail, it's just a screenshot from the video.
08:03And what he is doing inside the video is he have this cup of coffee, and he's just explaining some concepts to his audience. That's it. No no editing at all.
08:11Just some cuts for mistakes, and that's it. These titles are, you know, really weird if you look at them. So how I bring most of myself to become successful and how to make 10 k a month part time, there's nothing special in these titles.
08:24They are pretty basic. Right? But still William Brown is currently doing $500,000 to $600,000 every single month only from YouTube.
08:32And his only funnel he's running on YouTube is he post YouTube videos once a week, twice a week, and in the description, it's the same description on every single video. He has these two links. So you can either directly work with him or you can buy his book.
08:46Right. So if you wanna work with him, what he has to offer is the simple landing page. And on this landing page, just look at the headline.
08:52Here's how I might be able to help you. It is not sounding needy that, hey. Here's the exact nine step system that I used.
08:59No. Here's how I might be might be able to help you. If you want, you can.
09:03If you don't, I don't care. Right? So this ten minute VSL where he's not trying to sell you anything emotionally, he's literally explaining the results and his process.
09:13That's it. No complication at all. Right?
09:16And just look at the landing page, how basic it is. So book a call and then this weird type of animation, like, you know, those default animation when we try to build any website.
09:26So, yeah, how we can build, grow, and help you exit your business, and how he will do it by using his four step system. Right?
09:34Once you are convinced, you book a call. You do book a call if you want to. If you don't, then it's all up to you.
09:40Right? But one thing it does is if you try to click off his page, he try to insist you to follow him on Instagram. So William Brown, follow him on Instagram.
09:48So you can be a part of his ecosystem. Right? That is just his entire funnel.
09:52And same thing with neuro knowledge. He's running the same thing. Just have a simple landing page, book a call, and that's it.
09:58If you are qualified, you can buy his program. If you are not, then you simply can't. So instead of making the funnel too complicated, most of the efforts you should do is in either in your content or either in ads if you are running.
10:08Because content is the biggest lever you can pull. It's not changing your headline. It's not changing your VSL script.
10:14The best lever you can pull if you are running it to an organic audience is simply changing your content. Your content does 80% of the selling. Right?
10:22It's not your landing page. It's not your confirmation page. It's none of them.
10:26It's just your content. How better it is, how much value you give out to your audience, and how much trust you have with your audience. Right?
10:34So instead of trying to get the perfect funnel, still you want improvement. You want the perfect headline and But I just wanna tell you, you want to have priorities. So content will be the number one priority, then you have other things.
10:44So do not try to overcomplicate anything. It's not that complicated. And after that, the lesson number three that I've learned is .
10:52You can look up to any guy who is doing over million dollars a month even Homuzi who did a 9 figure launch of his book in seventy two hours, he made $105,000,000. YouTube is the common machine.
11:03YouTube is the thing that helped Homuzi do his nine figure launch. YouTube is the thing helped Charlie Morgan made $40,000,000. TGR is doing million dollars a month.
11:11Presque Isles is also doing million dollars a month all because of YouTube. And they are all in on YouTube. Hormozi post even three to four times a week on YouTube.
11:20Charlie Morgan is consistent. TGR, Presque Isles, they all know that YouTube is the thing that will print them. And one of the best things on YouTube is you can repurpose its content everywhere literally on Instagram.
11:30You can have clips on LinkedIn. You can have clips on Spotify. You can just turn it into a podcast on x.
11:35You can have an AI just pull out the most important part of the video and clip it into hundreds of tweets throughout the day. Right?
11:43Because YouTube is the thing when you can start, it will be your only client acquisition system. And once you hit $100,000 a month, $200,000 a month, and you can do it with YouTube by the way, there's no problem with it at all. You don't need to add any other acquisition channel.
11:55And let's say you wanna scale to million dollar months, 2,000,000, $5,000,000 months like Hormozi, it becomes your main acquisition channel and makes the sales process buttery smooth for all the other marketing channels that you have. So for example, let's say you are running ads, YouTube will make your ROAS 10 times better if you have organic content.
12:11That will you it makes your sales process buttery smooth because of this rule, seven eleven four. So if anyone wanna buy from you, they have to consume at least ten hours of your your content. Now sometimes it's less, sometimes it's even more.
12:22But for an average, it's around seven hours of your content. Now on any other platform like Instagram, like Twitter, like LinkedIn, they simply cannot consume ten hours of your content.
12:32Right? It will take them years to consume ten hours of your Instagram deal or to read seven hours worth of your tweets. Right?
12:39On YouTube, you post a two hour video and it's done. 50% of the nurturing is done. So that's why YouTube is the best platform out there.
12:47And the more they consume before the call, the easier the clues will be. The more content that you feed them before the actual closing call, before the actual webinar, before the actual sales call, the easier the clues will be for your sales team, for yourself if you are running it yourself. So all you wanna do is increase your watch time, and the trust meter will always go up automatically.
13:05Because let's say they watch a YouTube video for the first time, they don't know who the hell are you. They don't trust you. They don't believe you are a legit person who can help them.
13:13And once they start consuming your content again and again and again, they get to a point where they'll be like, hey, bro. Just take my money. I know you can help me, and that's it.
13:21So that's the . The next lesson number four is followers doesn't matter. All you wanna do is make useful content.
13:28Now this is a big claim, but let me tell you what happened in the past year or so, the shift that has changed everything. So from the past year, I hope you are already seeing this on your YouTube feed also. And if you are a new viewer of this channel, that shift literally pushed you to watch this YouTube video.
13:44So so that's just crazy. Right? Year, two year ago, what happened is people would have big channels and, you know, they have crazy productions and they can produce the most polished YouTube videos are getting all the views, are getting all the tensions.
13:57And business owners who starting their journey, you know, sharing the value, their channel are not growing that well. But what happened is . So whatever you are interested in, the algorithms have become so damn good.
14:11It will only serve what you are interested in. Not the biggest channels out there, not mister beast, not Ryan Trahan. All they wanna do is keep you hooked onto the platform.
14:20So whatever you are interested in, they will recommend you again and again and again. So this is the shift that has happened. Because of that shift, you notice videos like this pop up on your feed.
14:30So this guy literally has 5,000 subscribers and his video got 44,000 views. This guy right here, I guess, he grew to zero to 100 k subscribers within six months. He just blew up within just six months because he was making videos that most of the people finds interesting.
14:44So for example, how to become unrecognizable in hundred and eighty days full blueprint, 600,000 views. Videos like this really raw videos that has nothing to do with the algorithm optimizing. They didn't have the perfect thumbnails.
14:56They didn't have the perfect titles, but what they have is interesting ideas. Right? So this is the best time to be a coach or consultant on YouTube because YouTube will do all the heavy lifting for you.
15:06That's why I'm assisting you to use YouTube more. If you are already posting, just pump out the volume. Post twice a week.
15:12Post three times a week. And all you have to do, guys, is just make content for your ICP because I know for a fact from this video, I'll book more than 20 sales call for qualified people who wanna work with me, who are either a coach or consultant, who wanna buy my offer. And how I'm able to do that is because I'm making content for my ideal client profile and solving their problems.
15:31So content like this. Now info is broken. Here's how to crack it.
15:35I literally shared the strategies that I was using at that time for my clients. Then my YouTube system, I broke down my exact YouTube blueprint that I'm using, my clients were using. So I am posting out valuable content for my ICP.
15:46It builds the trust in their mind because YouTube is doing the heavy lifting for me. Here, you can see this video right now is at 10,000 views. And when I posted this, I have 100 subscribers.
15:55So the chef is just crazy. As I told you, this is the best time to be a coach or consultant on YouTube. So start making useful content for your ICP.
16:02Now lesson number five, you need to change your offer because . So what happened from the in the info market in the last five, six years is, let's say, this is your prospect.
16:13Right? So let's call it ICP one. So what happened is he has probably bought four to five different offers for his problem.
16:20So let's say, you are a coach. Right? And you wanna work with me.
16:23What happened to you is from the past three, four years, you are trying to grow your business. Now let's say, probably, you have grown to $20.30, or even $50,000 a month.
16:30But what happened in doing so, you bought five, six different offers. You have gone through every single funnel. Most of the time, people do not fulfill the crazy guarantees that they have.
16:39You know? You will make $100,000 or I will give you money back or, you know, I will give you $5,000 to waste your time blah blah blah blah blah.
16:47So your market, your niche is completely burned out. What they've done is they bought the offer one, the guarantees didn't work out. They didn't fulfill.
16:53Offer number two, same thing. Offer number three, four, same thing. And offer number four, same damn thing.
16:58Guarantees didn't mean nothing. So what they did, they associated guarantees or promise to bad products. Okay?
17:05So if this guy have a crazy guarantee, his program, his offer, his services are probably bad. That's why he need to offer this crazy guarantee. Right?
17:12So all you wanna do is have your proof, your client results, your case studies, your social proof everywhere on your socials and promote it like your life depends on it. Make daily stories, post daily reels about the client results, highlight moments, your reaction when client hit a record number. And I'm talking about my niche.
17:29So if, let's say, you are in fitness or you are in relationship coaching, you know what I'm saying. You have to distribute proof everywhere on social media. Right?
17:36Your Instagram, your YouTube, your landing pages, every single place. Right? On YouTube, you just fill out your YouTube channel with video case studies.
17:42On Instagram, you have Instagram highlights, tons and tons of highlights. Clients one, clients two, clients three, results, etcetera. Stories every single week, three to four times a week talking about clients.
17:52And then Instagram reels every win moment. So let's say you and your client hit a record month, or let's say you are a fitness coach. You help your client lose five key keys within a single month.
18:02You call your client and record the reaction, and you post a deal about it. So by doing this, what is happening is you are increasing your conviction. So the thing is when you share these moments, your ICP, first of all, it evokes the emotion that, okay.
18:14Hey. I can get results, and you are increasing conviction in your offer. Okay.
18:18That guy is amazing. I wanna work with them. So that's why the new consulting businesses, new coaching businesses, or new info businesses, what they are doing is they are maximized the results, not guarantees.
18:29They don't some of them don't have any guarantees, and they are still making $200,000 a month without any guarantee. Because I've told you, a guarantee means scam. So results is the new promise.
18:39Show the results. Don't promise anything. Your offer will do way better.
18:42Now lesson number six, messaging is way more important. The messaging your content is giving is way more important than the actual content. Right?
18:50So for example, if you post a video like this, life after you and your friend's got rich buying a Lambo at 18, buying a Lambo at 13, what this is gonna do? This will attract broke people because this is what they think success looks like. So if you are posting flexing lifestyle vlogs, are gonna attract broke people.
19:06If you are making videos like Homosey, how to get customers to stay forever, you are attracting business owner. If you are making videos step by step, you are attracting a ton of beginners because they crave direction. Business owner craves value, and flexing is a red flag now.
19:20If you are really serious, you want to help people out in their current situation. So what do have to do instead, instead of flexing your Lamborghini, your penthouse, there is nothing wrong with it. Like, you can still have those luxury cars and all.
19:32But instead, the better strategy is be a likable person, have a unique perspective, and tell your story. That's how people buy into you, not because of your lifestyle, but because of who you are. Right?
19:42What's your story? What are your beliefs? What are your world views?
19:45So prospects are buying you, not your coaching because information is literally everywhere in 2026. I can go into Claude, give it some some data about my business, and ask any questions that I want.
19:56And probably, I'll get 80% of the information that I can have by paying a coach. Right? But what people are doing is they are buying you, not your coaching.
20:04So the thing is there are three stages. First of all, they have to know you. Then once they consume enough content, they start liking you.
20:11And once you show them the results and case studies, the social proof you have, they start trusting you. So this is a stage, and you need to make content for every single stage. Right?
20:19Because the thing is people buy with emotion and justifies it with logic. So emotion, how you tackle this? How you generate emotion in your ideal clients?
20:28What you do is you post lifestyle content. You post your day in the life as a fitness coach or day in the life as a profitable trader. And instead of flexing, you are telling your personal beliefs, your values, your results that you are getting instead of flexing your Lamborghini or your Ferrari.
20:40Right? You are telling the morning routines. Are going to the gym.
20:43You are having meals with your friends. You are talking about life. You are talking about, you know, mindset advises, mindset videos, you are talking about your raw personal stories, your rock bottom, the shift that changed everything.
20:52So these are the things that will generate emotion in your ideal clients and will make you the authority. You'll not come across as another red flag guy. Right?
21:00An offer for logic part, you wanna promote your offer by showing your client hitting record days, showing the payment dashboards, showing the before and after metrics, client testimonial calls, payment notifications if you are related anything to business, or if you are, let's say, a fitness coach, you show your client going from, uh, hundred and ten kgs to hundred kgs within a single month.
21:21You are calling them and just literally asking your client, hey. How are you feeling? You are recording a call with your client where you are giving mindset advice, removing their old identity, breaking their limiting beliefs.
21:29So this is the type of content that generates emotion, plus it also justifies logically, okay, that guy's unique, that guy's likable. He is like me.
21:38He goes to gym. He eat clean. He's so that's how they form association with you.
21:42That's how you become a likable person. And if they like you, they'll buy from you. The thing is if you only post value, you are just an another coach.
21:50You . And that's how Honia Carter differentiated from every personal branding grew out there. Right?
21:55Because in her content, she's talking about a personality, her beliefs, her values, stories, and what makes her special. She's also making the personal branding content, but she's also talking about her beliefs about client results, her belief about business, her beliefs about money, her beliefs about relationships. That's how people associate with you.
22:11That's how people like you. So this is a new content strategy for you. Instead of flexing, be likable, have a unique perspective, and tell your story because prospects are buying you, not your coaching.
22:20Then the next lesson is don't sell in Instagram reels. This is the worst thing you can do if you have an Instagram audience because selling in your feed actually kills your reach. So what happens is, let's say, this is a reel that you posted on Instagram and the reel entire reel is designed for selling.
22:35If the audience doesn't find it interesting, they scroll past it. This reel will get way less views. Right?
22:40So it's killing your reach and it's not gonna convert that well. Because the thing is on Instagram, the audience doesn't trust you because this is for example, this is the baseline trust that they need to buy from you.
22:51So IG audience, they are scattered below the baseline because on IG, you can only give a limited amount of value or a limited amount of beliefs or anything within thirty to sixty seconds. And if your video is anything more than that, 90% of the people are gonna skip. Right?
23:06So this is what happens on IG. They are not interested in watching your reel because it's selling something. Right?
23:11And most of the IG audience is new. So they are probably seeing your reel for the first time. And if you are selling in that, it's a losing situation for you because the value is zero.
23:20They don't trust you enough. This is the baseline trust. They need to buy from you.
23:24The duration is thirty to sixty seconds. So, uh, how how you expect someone to watch thirty second reel and buy from you? So if you don't want your reach to go down, post any of these.
23:34So whenever you are recording a reel, it must have one of these things. So either it is made for the intention of entertainment or educating your ICP or inspire them.
23:43That's it. That's the three pillars that you need to follow on Instagram. If you are selling, if you are trying to convince them, that's not gonna work on Instagram.
23:49As I told you, again, people don't trust you enough on Instagram because of the duration and just the design of the platform. Right? The only goal in Instagram reel is to get a follow from your ICP because once they follow you, they become a part of your ecosystem.
24:02They watch more of your reels. They watch more of your stories. So that's how you start the nurturing mechanism on Instagram, not by actually selling in the reel itself, but by selling through stories.
24:12And if you guys wanna follow me on Instagram, that's my Instagram. Now we are halfway there. Lesson number eight is stories is the way to go on Instagram.
24:20Because of the people who are watching your stories, it's shown to warm leads. It builds the trust and authenticity that is required to buy from you, and it's create the formal and urgency every time you do a call to action in your stories. So average story viewer, they already follow you.
24:35They already watch your content regularly, and they are way more nurtured compared to somebody who's watching you real on the real step.
24:41Right? So they are the most warm lead that you can have on Instagram. So story viewers is the best quality of audience on Instagram that you can sell to.
24:50And posting daily stories, you make them realize if you follow the right structure, your offer is insanely valuable. You are not just another coach.
24:57You are posting stories about your beliefs, your world views, your opinions, moments with clients, moment with your family, and you are also sharing results so you make them realize that your clients are getting incredible results. So what happens is they will feel stupid if they are not working with you.
25:10And here's the best weekly story sequence for you guys. On Monday, you wanna do a client result story sequence with a hard call to action by having your offer in it. On Tuesday, you wanna provide value.
25:21You wanna break the limiting beliefs. You help them realize why they haven't achieved their goal because they are doing something wrong. So you call out their problem.
25:27You dig into the pain point, and you make them realize that, hey, if you wanna achieve your goal, you need to change. On Wednesday, what you do, you share a personal story that inspires them. Maybe it's your future goals, your journey, your turning points in your journey, and the risk that you took to reach there.
25:43On Thursdays, what you have to do is, again, you share your personal wins and results. So it's like, hey, this guy is also successful. His clients are also successful.
25:50So I have to work with this guy. Payment screenshots, workouts, anything personal.
25:55Don't just post client results. You have to post your wins too. Whatever you consider as a win, just post it.
26:01It must be personal. On Friday, you do a soft call to action for a resource. So maybe you posted a YouTube video and that video solves a specific problem for your ideal clients.
26:09So you do a soft call to action for that YouTube video, and you can do a direct one too, but I recommend you do a soft call to action for any free resource like any PDF, any YouTube videos, any trainings, private recordings, and all. On Saturday, you do general lifestyle pictures.
26:23Let the momentum cool off. And on Sunday, you can do q and a's, and you can do lifestyle videos. So this is the best structure out there for stories because it hits the both pillars, logic and emotion.
26:32Right? You are only doing call to action on Monday and Friday, two times a week, and even less than that because on Friday, we are doing only a soft call to action. And on other days, you are nurturing your audience and building trust and goodwill by sharing your personal stories, by sharing your world views, by providing them value, breaking their limiting beliefs, by sharing your client results.
26:51So that is why story sequences are the best thing on Instagram. But the thing is, never do more than this. You don't have to do any call to action more than two times a week unless you are doing a launch.
27:01Because what happens is if you are posting stories sequences just to sell them something, they form an association in the mind that he's always tried to sell me something on a stories, and then your story views will go down and nothing can save you from there. Right?
27:14So stories is the best thing on Instagram. Next lesson, give away every best information you have for free.
27:21Now this is by far the most important thing that I've done with my YouTube channel, with my client's YouTube channel, and this is the thing I've learned from analyzing neuronal knowledge's funnel. So his niche is obviously manifestation and how to attract your dream life, and he is making sixty minute videos every single week to solve the problem of his ideal clients through his YouTube, and he's giving out the best information that he have for free.
27:44Now what happens is it nurtures the audience so well that he's making $304,100,000 dollars a month, and his offer is priced at $25,000 or even more to work with him one on one.
27:55And that's what happens when you give out so much value for free. You attract the best quality of clients that you can ever imagine, and that's what I'm doing with my clients. Right?
28:04So videos like this, watch me close a $4,000 client from YouTube. I broke down my entire YouTube system of how I closing 5,000, $6,000 clients with YouTube by posting these videos. Again, this video is doing the same.
28:16So the lesson here is give so much value, your audience will go in value that. They literally feel like, hey. I I need to give back this guy something.
28:24He's just so good at what he did. He just tell me so many things that helped me so much in my business, my relationship. And what you have to do is just don't gatekeep anything.
28:33Your private strategies that you use with your clients, anything that you have, any piece of information that can help people for free, you just give it out. But never make the mistake of giving everything away in a single time because now why they will pay you, and this will be a disregard for the people who paid you.
28:49So what you have to do is, let's say, this is your ICP and this is the goal they wanna achieve. Now there is this gap, and this is the gap of information.
28:58This is the action steps that they need to take in order to go from this situation to this situation. Now what you do with your content is you give out all the information for free, but in pieces. Even your paid information, even the information that you give your clients too but in bits and pieces.
29:12So still they have the information. They can still get some results. But if they want the full package, they have to work with you.
29:18And that's how you maintain the balance of kind of giving so much value that they are in , but still having your offer. Right? So just give out as much as you can.
29:27And the best lead gen hack that I've noticed in the past year is just release a course. Five hours, six hours, ten hours, it does not matter. Just release a course.
29:34So for example, this guy, Caleb, he made a course on personal branding and it's six hours. And by analyzing his funnel, I've noticed this single video alone throughout the year have given more than 100,000 leads.
29:46Can you imagine? 100,000 leads from a single video. And same thing with FXLXG, so he's a trader.
29:52And he made a ten hour course, like going more trading strategies, mindset, and every single thing that you need. You'll get the best quality of leads and the most amount of leads in your entire business.
30:02So what you have to do is make a free course at least three hours, preferably more than three, four, five hours so people watching it, it just stands out to them. And they'll be like, hey. It's not another course.
30:11It's actually five hours of insane value in it. Right? And what you have to do is promote it 10 times a day on every platform, on Instagram, on story sequences, on deals.
30:19What you have to do is just do a call to action that, hey. I have a full guide, a six hour guide on going over x y z. If you want that, just comment the word, just DM me the word, and you send this video.
30:28So this is like, uh, your lead magnet. You post a free course. It also crush it on YouTube.
30:34You also have your Instagram traffic coming to it, and this becomes a lead gen system alone. Right? So you'll get more leads than you can ever imagine, and I've did it with my clients.
30:43So he's in wholesaling. What we did, we posted a two hour course going over how to start real estate wholesaling in 2026, and we booked around 30 to 40 calls from that single video alone.
30:53So, guys, free courses is the best lead gen hack. And all you have to do is just make a three, four hour free course giving out the best pieces of information that you have. Then lesson number 10, webinar is the best funnel right now, period.
31:05People are doing anywhere between $100,000 a month all the way up to $5,000,000 a month.
31:09SellbySaps, she did $5,000,000 in the month of January 2026. So webinars is the best funnel. Right?
31:15So all you have to do is all the traffic from YouTube, Twitter, Reels, Instagram stories, you direct the traffic to a landing page, a simple landing page. You don't even need a VSL. So you just have a photo and your headline, how to step into high ticket sales with Sellvia app.
31:29You can do something like, uh, how to make $10,000 within the next sixty days with trading, how to become profitable trader, whatever it is. Right? Then you have the time and a simple call to action to save your spot.
31:39So the landing page is super simple. As I told you in the lesson number two, simple funnel makes the most amount of money. And below there, she is going over okay.
31:47So this is for you if you have nine to five job, if you wanna live your dream life. Not for you. Basically, just reinforcing his ICP that, okay.
31:53Hey. You are in nine to five. You don't wanna go to jobs and all.
31:56So Salvi is doing the webinar once a week, and she did $5,000,000 in in January 2026. Now everyone, if you are just starting out, I don't recommend webinars.
32:04So who should run webinars? If you have an IG audience, webinar will crush it for you. Because as I told you, IG audience doesn't trust you enough.
32:11So having a ninety minute two hour webinar, it will kill all the objection. It will nurture them so much that by the end of the webinar, they will be ready to book a call with your sales team or if you have a mid ticket offer.
32:20So if you have an IG audience, run a webinar. It's gonna crush it for you. But if you are already running a VSL call funnel or DM funnel and you wanna hit a ceiling, you just implement the webinar and boom, you'll hit past the ceiling.
32:31If you are already doing $100,000 a month, you wanna get to 200, 300, just implement webinars. If nothing's working for you, you're gonna easily hit that.
32:38It's not easy to crack, but if you do, sky's the limit for it. And the best way to do it is just have a weekly webinar. And once a week, you jump on a webinar with your audience, you have the slides, and you can, you know, once you get enough data, you can make the best possible slides, the best pre webinar flow.
32:54And then for the people who didn't join up, you just send the VSL to a email list that, okay, if you haven't joined, you can have the recording, and then you also send a VSL. So people who joined, they are already nurtured up.
33:04They booked a call. People who didn't join, they see your emails, and they book a call from that way. So this is the best way you run webinar and VSL.
33:11Both of them combined and this is the best funnel right now. Lesson number 11 I learned is if you come up with a new format in your niche, you will become the category of fun. And this is the best piece of information when it comes to personal branding.
33:23Because look at these formats. So Homozhi, uh, did this shark tank kind of format where, you know, business owner comes up, uh, instead of pitching him, he was pitching all the problems that they have. Then Hormozi solved these problems live on the YouTube video.
33:37So what happened is instead of a boring case study video, think of it like case study packaged in a new format. Because 90% of the audience is not interested in your case studies. They are interested in the value and entertainment that you provide.
33:48But if you come up with a new format which is entertaining, engaging, and you did the basic stuff because in this video, Hormozi is solving the problem. So indirectly, they're subconsciously believing that, okay, he is the authority.
34:00He knows what he's talking about, and the format actually helped him to go viral than his average YouTube views. Same thing for Nero. He come up with the, uh, the whiteboard format in the manifestation niche.
34:10Before that, I don't think anyone was doing it. Now every manifestation coach is doing it because Nero before that was doing faceless videos. And as soon as he switched the format, things literally blew up for him.
34:20And then this guy, so he's a a an e com coach, I guess, and he come up with the format of this, uh, one million year dropout, one v 10 kind of format where you have authority and against the coach or against the person, you have 10 people asking questions, and then your coach is confronting the questions, giving them the right beliefs.
34:37So what this video is doing, it is indirectly nurturing the audience, giving them the right beliefs, giving them the right frame of reference to buy from him, but in a new format. So people don't even think it's a VSL. Right?
34:48So that is the power of having a new format. And, again, the thing is if you come up with a new format, there is no competition for you. You become the you become the first guy to do this format in in your niche.
34:59Because the thing is, if you do the normal value lifestyle and vlogs, . You are competing against millions of people. But if you literally think outside the box, your niche, your competition remains there, and you become the category of one.
35:11So ecom coach with the new format, this will be you, and this will be your competition. So for Samir, this video was , and it blew up on his channel. But but but if you are a beginner, if you are at level one, if you haven't made your first sale online, if you haven't sold your first coaching, mentorship, etcetera, stick to what already works.
35:29Don't try to come up with anything new because right now, you don't have enough data to tell what works and what doesn't work. So stick to what already works. Once you have a certain amount of experience, you can jump to these trying new formats.
35:39And what you have to do is you have to look up to completely different niches. So for Hormozi, this is the shark tank kind of format. Right?
35:46And right now, one of the format that I kind of think will work is shark tank format with entrepreneurs, online entrepreneurs. So let's say, uh, if you are a coach, people coming to you and you are doing the Hormuzi kind of thing.
35:59So building businesses live. This is also crushing it, but it will crush in the upcoming time. So again, new format is the best thing you can do with your personal brand.
36:06Lesson number 12 is every strategy works, pick what suits you. And this is the best lesson that I have learned throughout these two years because the thing is every strategy works out there. And if somebody says this doesn't work, he's trying to sell you something of his own.
36:19Right? But I can tell you there are people who are posting once a day. There are people who are posting three to five times a day, and there are people posting three times a day on Instagram, and they're all making good amount of money.
36:28They are on an average making anywhere between $500,000 a month all the way up to $2,000,000 a month. So you don't have to listen to a specific person.
36:36So this is about the content strategy. Now you will find a person who made million dollars a month with call funnels. You'll obviously find the people who are making million dollar months with webinar, and you will always find people who are making hundreds of thousands of dollars with DM funnels.
36:49Right? So don't get caught up in the shiny object center syndrome. If if something's working for you, stick to it.
36:54Now lesson number 13, sell before the call. As I told you again, most of the selling happens before the call ever happened. This is specifically for the people who are running webinars and VSL call funnels.
37:04So what you can do to maximize the show up rates, the trust, the authority, and the highest chances of getting them closed in the pre call flow or pre webinar flow. So how to do it is on the confirmation and thank you page, what you have to do is upload these videos.
37:19Now these videos will literally take up your show up rates up to 40%. Now the thing is we naturally have questions and objections about the thing that we are buying, the offer, the services, etcetera, whatever you are selling, and we are nervous about the call. We are nervous about the webinar.
37:31Maybe you don't have enough time. Maybe you have some other objections. There are millions of objections in your ICP's head.
37:36The skepticism kicks in, and they are already framed in a certain way to think about online courses, online coaching programs, online mentorships. Right? So your job is to increase their interest levels, hype them up, and frame them to believe and think in a certain way about your offer, about your services, about your product.
37:51So what you have to do is kill the skepticism and get them hyped up. And to do that, they need to consume a minimum amount of content that educates them and prehandles the objections before the call or before the webinar because they have immediate objections that need to be addressed to hype them up. If they are nervous before the call, you know, maybe they don't have enough money or they don't trust the creator.
38:11So you have a video about about it. Okay. So do creator x y z does the business model himself.
38:18You have the video going over that objection. Right? And along with it, they will do their due diligence.
38:23They will do their research anyway. So you might frame the information. The market is so saturated.
38:27The skepticism is at all time high. All you have to do is make sixty second videos going over your FAQs that answers their questions while framing them in a way.
38:36How to do it? Record all over your sales call and just give it to AI and ask the frequently asked questions in this sales call.
38:43Top five to 10 questions, record sixty second videos going over the questions, objections, and framing them in a certain way with the right beliefs and have them on your pre call flow, like the confirmation page or thank you page, whatever you have. This is the first thing because the thing is this is the meter. So this is the .
38:57On this side, there are people who will not buy Nomad award. And on this side, there are people who will buy no matter what. They'll call the close-up brother, send me the payment link, and they are just the .
39:07Right? And your job through these videos and your pre call assets, whatever you have, is to take this ICP or take this person from here to here as close as you can.
39:18So maybe they are here whenever they are entering your funnel. Now from your pre call flow, they are in the gray zone. They still have some objections, but if you have a good closer, it's an easy close.
39:28Right? And the next thing and the best thing you can do is email flows to hype them up. The thing is everybody is using generic emails, either it's a webinar, either it's a VSL call funnel.
39:39They did the basic reminders. Hey. We have a call in three hours.
39:41Hey. Webinar start in sixty minutes. No.
39:43Nobody opens those emails. Right? Twenty four hour left, thirty minutes left.
39:47Hey, bro. Please join. Nobody opens them.
39:48Instead, what you have to do is every email must be a value drop, going over their common objections, their beliefs, and frequently asked questions. So for example, if you are running a biz op offer, first email, hand us this objection. How fast can I make an ROI?
40:01Can it work for me? Email 2. I am a beginner.
40:04Will it work for me? Email 3. And now what you can do, you can increase the volume because everybody loves to consume value and solve their problems.
40:12So in the emails, are hyping them up for the webinar and giving them actual sauce inside these emails, and you can also increase the volume because now everybody opens your email and love the value inside them. And the third thing and last thing is having personalized sales conversation. So whenever somebody fills out the tie form, your setter and dialer calls every lead within two minutes and they understand their situation and where they are at.
40:31After that, all you have to do is send them personalized sales assets before the call. Because the thing is, you you don't know whatever the current situation actually is, whatever phase of life they are in. So let's say you have an ecom offer.
40:44Then you don't know if you do not have this process. So Typharm, then your team reaches out, then they understand the situation. If you don't have that flow, you don't know if he's 18 year old college student, if he's a corporate worker, or if he is in a construction job.
40:57Right? But once you have this personalized conversation, you can actually send assets based on their specific situation.
41:04So 18 year old, he might love the lifestyle videos that you post. 55 25 year old, sorry, he will love the proof that you have. So you have to have personalized sales conversation.
41:14And if you are just starting out, can have it really easily because let's say you are putting three to five to 10 sales call, you can do it by your own. Just call every single lead, understand the situation, and send them pre call assets that, hey. This video is gonna help you.
41:25This case study is gonna help you. Just consume them before the call. So this was lesson number 13, and the last lesson is if they relate, you win.
41:33The only thing that you need to worry about in your entire organic content is relating to your ICP. If they do not relate to you, they'll not buy from you. But if they did relate to you, they did relate to the story you are telling.
41:44They can actually see the future version of them inside you, or they can see the struggles that you have been through, the stories that you have, your events, your losses, that will actually makes you a real human. That is what connects you to your audience, to your ICPs. And if they relate to you, you've already won 60% of the battle.
42:00You just need a decent enough mechanism to convert their desire to cash, and that's it. So these were the 14 lessons that I learned in the last two years.
42:09Now there's a lot more, but, uh, I'm thinking of doing a episode two of this video. So drop in the comments if you want that. And, again, guys, if you want my help to start or scale, your info coaching consulting business, you can click on the first link in description, and you can book a one to one call directly with me.
42:23And if you want me to implement any of the systems or strategies that I have discussed in this video, you can DM me on Instagram. My Instagram is also linked below. If you have any questions, you can also reach out to me on Instagram.
42:33But that's it for today, guys. See you in the next one.
The Hook
The bait, then the rug-pull.
Lucky opens with a hard number — 116 funnels analyzed, $200K to $3M a month — then declares the old playbook dead: 'if you still have a Lambo and Penthouse in your background and you wanna sell a coaching program, bro, you are cooked.' The 42 minutes that follow are an infinite-canvas tour of the funnels that actually work in 2026.
Named ideas worth stealing.
01:30model
Lucky's Market Research Loop (audience-led)
- Run an IG-story poll segmenting your ICP types
- DM everyone who voted — opener: 'Hey bro, saw you voted on the poll, you want to start an agency?'
- Ask permission, then dig: goals, roadblocks, time frame, what they've tried, why they failed
- Promote the most excited DMers to a recorded call — ask second-order questions
- Goal: 30–50 chats + 10–15 calls
- Feed transcripts/screenshots to Claude with the customer-vertical prompt → get verticals, dreamland, problem, gap, USP, RTBs, features, benefits, objections
Audience-first research where the audience does the work for you. The poll is the filter — DMs only land on people who already raised their hand.
Steal forAny time you're rebuilding an offer or launching MCN+ — Joe could run a story poll on the Modern Creator IG segmenting solo-builder / agency-creator / employee-creator, then DM voters.
06:20model
Lucky's No-Audience Research (Claude-as-audience)
- Turn on Claude extended thinking + research + web search
- Prompt 1 — paste your product/coaching description, ask for customer avatars
- Prompt 2 — get the dreamland / problem / gap / USP / RTBs (same fields as the human research)
- Prompt 3 — paste competitor ad copy + VSL transcripts; have Claude validate or contradict its own thesis
Three-prompt sequence to fake the 30/50 conversation research before you have an audience. Prompt 3 is the load-bearing one — it grounds the hallucination against real competitor copy.
Steal forCold-start any new info product — JoeFlow positioning, Mod Producer pitch, MCN+ messaging. The competitor-VSL validation step is the key cargo.
12:40concept
7-11-4 Rule (Google's consumption rule)
- Buyers consume ~7 hours of content
- across 11 touchpoints
- in 4 locations
- before they buy
Lucky paraphrases: 'they have to consume at least ten hours of your content.' YouTube is the only platform where a single 2-hour video closes a quarter of that gap in one sitting.
Steal forArgument for Joe to ship ONE long-form YouTube video per week on Modern Creator instead of 5 reels — kills 'why long form?' objection from his audience.
19:40model
Three-Stage Trust Funnel (Know → Like → Trust)
- KNOW — they discover you (any content)
- LIKE — they consume enough to form opinion (story, beliefs, lifestyle, personal)
- TRUST — they see results + case studies + social proof (logic content)
Old framework, but his application is sharp: emotion content moves Know→Like, logic content moves Like→Trust. Make content for every stage, not just the bottom of the funnel.
Steal forMap every piece of Joe's content to a stage. The $6 Stack / Self-Host Revolution videos are Know. Killing Excuses is Like. Client wins + MCN screenshots are Trust.
25:40list
Lucky's Weekly Instagram Story Sequence
- Mon — Client results + HARD CTA
- Tue — Value / break a limiting belief / dig into pain
- Wed — Personal inspiring story (turning points, risk)
- Thu — Personal wins (payments, workouts, anything)
- Fri — SOFT CTA to a free resource (YouTube video, PDF)
- Sat — Lifestyle pictures, momentum cool-off
- Sun — Q&A + lifestyle
Two CTA days, five nurturing days. Strict rule: never more than 2 CTAs/week unless launching, or story views collapse permanently.
Steal forDrop straight into Joe's IG @modernjoecreator schedule. The Fri 'soft CTA to a free resource' pattern is perfect for pushing $6 Stack guides without burning the audience.
23:40list
Three Pillars of Every Instagram Reel (Entertain / Educate / Inspire)
- Entertain
- Educate the ICP
- Inspire
Every reel must hit at least one. Selling is NEVER one of the three — selling kills reach, and the goal of a reel is only to earn the follow.
Steal forAudit every reel before publishing. If it doesn't hit one of the three, kill it or rework — don't post selling content to a cold IG audience.
29:00concept
The Free-Course-as-Lead-Magnet Hack
- Make a 3–10 hour free course (longer = more standout, more leads)
- Cover the strategies you'd normally gate
- Promote it 10× a day across every channel
- Direct everyone to comment / DM a keyword → bot DMs the link
- The video becomes a perpetual lead-gen asset on YouTube AND a CTA destination on IG
Caleb's 6-hour personal-branding course → 100K leads in a year from ONE video. Lucky's wholesaling client → 30–40 calls from a single 2-hour course. The length is the moat (signals real value, beats 30-min freebies).
Steal forJoe's '$6 Stack: The Complete Self-Host Playbook' as a 4–6 hour YouTube video. One asset, every reel + story Friday CTA pushes back to it, perpetual leads for MCN+.
31:20concept
Webinar Funnel = Best 2026 Funnel
- Traffic source: YouTube / IG stories / X / reels
- Landing page = photo + headline + time + 'save your spot' (no VSL needed)
- Run live weekly, same slides
- Post-webinar: email recording + a VSL to no-shows
- Live attendees book a call, no-shows book via VSL
Selbysapps did $5M in Jan 2026 with this exact pattern. Works especially well over an IG audience because the 90-min webinar bridges the IG-to-buyer trust gap that reels can't.
Steal forJoe's playbook for MCN+ launch — a weekly 'Self-Host Revolution' webinar. Replace VSL with webinar replay + 'book a strategy call' for high-touch leads.
33:30concept
Category of One (Steal a Format From Another Niche)
- Look at adjacent niches with breakout formats
- Port the SHAPE of the format into your niche
- Hormozi: Shark Tank → biz coaching
- Nero: whiteboard → manifestation
- Samir: 1-vs-10 confrontation → ecom coaching
- Beginners SKIP — stick to what works until you have data
Red-ocean niche becomes blue-ocean niche if your format has zero competition. The hack is xeno-format-transplant — never reinvent inside your niche, import from outside.
Steal forJoe's Killing Excuses dual-character format is already this — but next move could be 'Basement Nightmares' (Chef Joe / Gordon-Ramsay parody) inside the creator niche. Zero competitors using parody-cookoff format for solo founders.
37:10list
Sell-Before-the-Call Stack
- FAQ/objection videos on the thank-you + confirmation page (60s each, top 5–10 objections, framed)
- Pre-call email sequence = value drops + objection-handling, NOT generic reminders
- Setter dials every lead within 2 minutes of form-fill, gathers situation, sends personalized assets matched to their phase
Three layers all aimed at moving the prospect closer to 'lay-down close' before they hit your closer. Pre-call confirmation videos alone boost show-up rates to ~40%.
Steal forBuild this for the $1K LFB Line and Conversion.systems Offer Machine Workshop. Pre-call objection videos answering 'will it work for me?', 'am I too early?', 'why $1K?'.
16:20concept
Results > Guarantees
- ICP has been burned by 4+ broken guarantees
- Guarantee now signals scam / bad product
- Replace with overwhelming proof distribution
- Highlights, daily stories, payment screenshots, before/after reaction videos
Inverts the 2020-era pitch reflex. Stop writing guarantees, start producing proof at industrial volume.
Steal forMCN+ positioning — drop any 'or your money back' language. Replace with daily MCN screenshots, BYOK customer wins, $6 Stack-saved-me-$200/mo testimonials.
How they asked for the click.
VERBAL ASK
00:41link
“If you want my help to start or scale your info coaching consulting business, you can click on the first link in description, and you can book a one to one call directly with me.”
Soft pre-content CTA placed BEFORE Lesson 1 (not buried at the end) — uses 'if you want' framing he later credits William Brown for. Repeats at outro with Instagram-DM-for-resources as the secondary funnel (he name-drops 'prompts' and 'VSL scripts' multiple times mid-video, training the audience that the IG DM is where the gold lives).
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
