27:34BigDeal by Codie Sanchez · Talking Head
3 Rules For Selling To Rich People
A 27-minute sales masterclass on why price is never the real objection and how to close wealthy buyers on risk, reputation, and trust.
June 8thThe argument in one line.
Your brain constructs your entire experience of reality by filtering out over 99 percent of incoming information, so changing your life means rewiring what that filter is set to notice.
Read if. Skip if.
READ IF YOU ARE…
- You catch yourself in negative thought loops, complaining, or self-criticism and want a mechanism-level explanation of why it sticks and how to interrupt it.
- You are trying to change a habit, your body image, or your income and keep bouncing back to old patterns despite motivation.
- You feel scattered or dependent on AI and social feeds and want to understand what that is doing to your attention and critical thinking.
- You like self-improvement advice but want the neuroscience underneath it rather than just affirmations.
SKIP IF…
- You want peer-reviewed rigor with citations you can verify; this is a creator explaining studies conversationally, sometimes loosely paraphrased.
- You are looking for clinical mental-health treatment rather than mindset and attention techniques.
The full version, fast.
The brain receives about 11 million bits of information per second and lets only around 50 reach conscious awareness, so what you experience is a constructed, filtered version of reality wired by your past conditioning. Emily McDonald argues that because reality is constructed, you can change it by rewiring the filter: prime your reticular activating system toward what you want, shift your identity before your habits, reappraise every complaint into a new story or an action, and label feelings to bring your prefrontal cortex back online. She also warns that AI trains dependence rather than intelligence by removing the critical-thinking step, and that the people and content you consume literally sync your nervous system, so curating both is a core lever, not a soft one.
Free for members
Chat with this breakdown — free.
Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.
Create a free account →Who's talking.
00:33hostCodie Sanchez
00:33guestEmily McDonald
Where the time goes.
00:00 – 00:26
01 · Cold open
Montage of the episode's sharpest claims, then the guest intro.
00:26 – 01:11
02 · Your brain constructs reality
The kitten study and the premise that the brain builds your experience of the world.
01:11 – 02:56
03 · Discipline makes you attractive
Discipline reframed as nervous system regulation and self-trust, and why it reads as attractive.
02:56 – 06:04
04 · Brainwave synchronization
Brains sync in conversation and stress chemicals leak into a room; you can feel others' nervous systems.
06:04 – 08:21
05 · Curate your people and feed
Since people and content sync your state, cutting off draining relationships and feeds is a real lever.
08:21 – 16:32
06 · Complaining rewires your brain
Complaining without reappraisal trains negativity and can shrink the prefrontal cortex; label and reappraise instead.
16:32 – 29:51
07 · Self-talk as performance enhancer
Positive self-reinforcement, self-criticism's limits, optimism and lifespan, and loving-kindness meditation.
29:51 – 35:35
08 · Reality is a construct
Color doesn't exist, body dysmorphia and the constructed self-image, and identity-based motivation.
35:35 – 40:04
09 · The reticular activating system
The 11-million-to-50-bits filter, priming experiments, and the red-car example.
40:04 – 44:45
10 · Body image brain hack
Rewiring body image through identity shift, placebo, and mind-muscle intent.
44:45 – 54:20
11 · Be obsessed, not balanced
Obsession drives neuroplasticity; balance happens between the waves, not within them.
54:20 – 59:54
12 · Judging studies and intuition
How to weigh research, sample size and meta-analyses, and staying tuned to your own intuition.
59:54 – 1:07:46
13 · AI is making you dumber
The MIT essay study, AI as dependence not intelligence, the Claude anecdote, and talking to yourself.
1:07:46 – 1:12:12
14 · Content without tricks
Her energy-first content approach, running ideas past one person, and why polarizing work wins.
Lines worth screenshotting.
- Your brain receives about 11 million bits of information per second and only about 50 reach conscious awareness, so you experience a filtered construct, not reality itself.
- Kittens raised seeing only horizontal stripes could not perceive vertical table legs and bumped into them, because their brains were never wired to see what wasn't in their environment.
- Color does not exist as a physical property of the world; the brain invented it to distinguish wavelengths, which is why no two people see color exactly the same.
- Complaining without reappraising at the end only trains your brain to find more things to complain about, because you are activating neuroplasticity on negative patterns.
- Chronic negative thought and stress can shrink the prefrontal cortex, the part of the brain that makes you most human and logical.
- Discipline is nervous system regulation, not force; breaking your own word puts your brain on a swivel and destroys self-trust.
- Brainwaves synchronize between people in conversation, and stress chemicals leak through the air, so you can literally feel other people's nervous system states.
- A roughly 70,000-woman Harvard study found optimistic communicators lived about 11 to 20 percent longer than pessimistic ones.
- Your brain only lets you imagine goals that fit your current identity, so telling someone to dream big fails until they do the self-concept work first.
- Priming your brain toward a target, like counting red cars, makes your reticular activating system surface that target everywhere; the same mechanism works for opportunities and deals.
- An MIT study found people who used AI to write essays showed less brain activation and declining critical thinking over time compared to those using Google or nothing.
- AI trains dependence rather than intelligence because it does the critical thinking for you, unlike Google which forces you to weigh multiple sources yourself.
- Labeling a feeling, such as admitting you are just hungry or tired, activates the prefrontal cortex and brings your logical brain back online.
- Work-life balance produces balanced results; obsession works because emotional intensity plus repetition is exactly what drives neuroplasticity.
- Your brain has to simulate whatever trait you focus on to understand it, so criticizing others' flaws makes your brain rehearse those flaws in you.
Rewire the filter, and behavior follows.
WHAT TO LEARN
You experience a brain-constructed version of reality wired by your past, so the leverage is upstream of willpower: change what your attention filters for and the opportunities, discipline, and self-image follow.
02Your brain constructs reality
- Treat reality as constructed: your brain filters roughly 11 million bits per second down to about 50, so most opportunity is invisible until you deliberately prime attention toward it.
03Discipline makes you attractive
- Reframe discipline as nervous system regulation and self-trust; keeping your word to yourself is what makes your brain stop second-guessing you.
05Curate your people and feed
- Curate people and feeds deliberately, because brainwaves and stress chemicals sync you to whoever and whatever you spend time with, for better or worse.
06Complaining rewires your brain
- End every complaint with a reappraisal or an action, because venting that stops at the complaint only trains your brain to hunt for more things to complain about.
- When you spiral, name the state out loud; labeling a feeling as hunger, tiredness, or a bad mood reactivates the prefrontal cortex and stops you making decisions you shouldn't.
08Reality is a construct
- Change identity before habits: decide you are the kind of person who does the thing, and your brain works to keep your behavior consistent with that self-concept.
09The reticular activating system
- Prime the reticular activating system on purpose by choosing a specific target, the way counting red cars makes you suddenly see them everywhere.
11Be obsessed, not balanced
- Favor obsession over balance for anything you want to change fast, since emotional intensity and daily repetition are exactly what drive neuroplasticity.
12Judging studies and intuition
- Weigh many studies and meta-analyses rather than one, check sample size, and still leave room for your own intuition as a data point.
13AI is making you dumber
- Use AI for building and admin but not for thinking; it removes the critical-thinking step and, over time, trains dependence instead of intelligence.
Terms worth knowing.
- Reticular activating system (RAS)
- A network in the brainstem that acts as a filter, deciding which tiny fraction of incoming sensory information reaches conscious awareness. Priming it toward a goal makes you notice related opportunities everywhere.
- Neuroplasticity
- The brain's ability for its neurons to change and adapt throughout life. Repetition over time, boosted by emotional intensity, strengthens whichever pathways you activate most.
- Prefrontal cortex
- The front region of the brain responsible for logical thought, planning, and self-control. Chronic stress can shrink it, and naming a feeling reactivates it.
- Automatic goal contagion
- The subconscious tendency to absorb the goals and focus of the people around you without realizing it, a neuroscience layer beneath the idea of mimetic desire.
- Loving-kindness meditation
- A practice of silently wishing wellness to yourself, then to loved ones, then to strangers, then to people you are on bad terms with. It has been linked in research to lengthening telomeres.
- Telomeres
- The protective caps at the ends of chromosomes that tend to shorten as we age. Some research links positive practices to lengthening them, a proposed mechanism for a longer lifespan.
- Chemo-signals
- Chemical signals people emit, especially when stressed, that can leak into the air and be subconsciously sensed by others, transmitting emotional states like fear or anxiety.
- Identity-based motivation
- The theory that the brain only allows you to imagine and pursue goals that are congruent with your current self-concept, so lasting change starts with shifting identity.
Things they pointed at.
30:57toolLoving-kindness meditation
1:00:17linkMIT study on AI, Google, and essay writing
33:00linkHarvard study on optimism and lifespan (approx. 70,000 women)
1:02:00channelArthur Brooks
1:02:40productClaude (Anthropic AI assistant)
1:10:00bookThe Creative Act by Rick Rubin
1:11:40channelEmily McDonald (@emonthebrain) and Planet Em podcast
1:11:30productMinecraft (Emily McDonald's coaching program/business)
Lines you could clip.
00:06
“If you wanna be balanced, then you're gonna get balanced results.”
1:00:17
“AI trains dependence, not intelligence.”
03:10
“Biologically, discipline is nervous system regulation.”
16:40
“There's no form of venting or complaining that is positive unless you reappraise the situation at the end.”
30:20
“A lot of the things that we want are actually right in front of our faces, but we can't experience them if our brain isn't wired for them.”
22:30
“Not every feeling has a deep meaning. Sometimes we're just tired, stressed, or hungry.”
41:40
“Your brain works 100 percent of the time to keep you consistent with who you are.”
50:20
“The balance actually happens between the waves of life.”
Where the conversation goes.
00:26 – 01:11denseBrain constructs reality (kitten study, color)
01:11 – 02:56denseDiscipline as nervous system regulation
02:56 – 06:04denseBrainwave sync and chemo-signals
06:04 – 08:21steadyCurating people and feeds
08:21 – 16:32denseComplaining, reappraisal, labeling feelings
16:32 – 29:51denseSelf-talk, optimism, loving-kindness
29:51 – 35:35denseReality as construct and identity-based motivation
35:35 – 40:04denseReticular activating system and priming
40:04 – 44:45steadyBody image rewiring
44:45 – 54:20denseObsession over balance
54:20 – 59:54steadyEvaluating research and intuition
59:54 – 1:07:46denseAI, critical thinking, self-talk
1:07:46 – 1:12:12steadyEnergy-first content creation
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
metaphoranalogystory
00:00If you wanna be balanced, then you're gonna get balanced results. That's just the truth. And I think that work life balance is kind of a scam.
00:06That's fascinating. So what do you do? When you are obsessed, when you are all in, your brain starts to filter your reality for more opportunities to get it done.
00:13You need that in order to get what you want. Today's guest is one of the most followed neuroscientists in the entire world, Emily McDonald.
00:19She's gonna help you use neuroscience to rewire your brain to win, destroy the negative loops you get stuck at, the things that sabotage you. There's a really cool study. They would put this one group of kittens in an environment with only horizontal black and white stripes, and they put different kittens with only vertical black and white stripes.
00:35And then at the end of that, they put them into a normal environment with everyday objects. They would bump into them. They didn't perceive them the same way that a kitten that was raised to see vertical stripes did.
00:44Our brain constructs our entire experience of reality. Just like the table legs, a lot of the things that we want are actually right in front of our faces, but we can't experience them if our brain isn't wired for them. If people use AI frequently now, are we seeing anything in brain science about that having a negative effect?
01:00It trains dependence, not intelligence. A practice that I have in my life that is extremely helpful is
01:08Let's talk about attractiveness. You have this one video that I was so I thought was so interesting, and it was about that actually discipline can make you more attractive,
01:20and the science has data to back that up. Mhmm. There are studies that straight up show that traits like self control and reliability and the ability to follow through on your word, those are all traits that are seen as more attractive by the opposite sex, like, which are that's kind of obvious.
01:38Right? Like, yes, when I am looking at even a friend or a romantic partner, yeah, reliability is something that I value in someone.
01:46When we think about discipline, we think about forcing things and and forcing yourself to do things. For me, I've never thought of discipline that way. I remember when I was in my PhD and my friend, we were at the grocery store and she has a mad sweet tooth.
01:59And she'd be like, Em, like, just don't get how you're so disciplined when it comes to your nutrition. And for me, it's never been about controlling myself. It's about looking out for future Emily.
02:07Like, what would future Emily appreciate me do right now? Because nutrition plays a huge role in how I feel. Biologically, discipline is nervous system regulation.
02:15How would you feel in a room full of people that don't follow through on their word, are not trustworthy, are not you cannot rely on them, your head is going to be on a swivel because you don't really feel safe in that environment versus if you were in a room full of people that you know have your back, you know you can trust and rely on, you're you're going to feel a lot more comfortable.
02:35And it's the same with your brain. If you're not following through on your own word, if you're not doing the things that you said that you were going to do, you tell yourself you're going to wake up tomorrow morning and go to the gym and you don't do it, . It's not trusting you and you then don't have that self trust.
02:51People can actually feel that, like other people can feel the state of your nervous system. They were doing the study where they were recording one monkey's brain activity and the monkey that was actually getting recorded was looking off at his friend eating, and then they saw that this monkey's brain activity looked like he was eating even though he wasn't, and it was because he was watching his friend eat.
03:11And even like synchronized swimming or dancing, things like that, or like mob mentality, our brain waves tend to sync up with the people well, with anyone we're in communication with.
03:20So even us right now, our brain waves are syncing up. And if we were best friends, they would be syncing up even more, that's and why when you're with your best friend, you feel like you can finish each other's sentences because your brains are actually syncing up with each other. And then there is chemo signals, which are kind of chemical signals, chemo signals, chemical signals that leak through the air, especially when you're stressed.
03:42And they've done studies where they've had people watch a scary movie that stressed them out, and then they left the room and then they had a group of people walk in and report how they felt in that room. But what they found was that you could actually feel those chemical signals that people leave behind.
03:56And so we can feel other people's states of their nervous system. So that's kind of the longer explanation for another reason why lack of discipline is unattractive because you can kind of feel that lack of self trust, that lack that dysregulation. They don't feel like that.
04:11And it's the opposite is also true. You can feel when someone's very confident and very certain in themselves, and you walk in and you just know you can trust them. You can feel that too.
04:21And so that is why lack of discipline is unattractive.
04:25So fast. There's so much to unpack there, but one of them that I've definitely felt we just, um, we moved into this office not too long ago, and we're looking for a new office. This isn't big enough anymore.
04:35And so I've been touring a bunch. And the weirdest thing, I went to this office, it was beautiful. I mean, like, everything I wanted in an office, perfect for us.
04:44But the second I walked in it, was like, oh, I feel weird about this place. Nobody was really in there because usually they clear you out before I bring in a team and sort of measure it and do whatever. And when I asked the real estate agent, I'm like, what's the deal with this one?
04:57And they're like, the startup's going under. And I was like, I can feel it.
05:01I can actually feel it. And, you know, a lot of people on the Internet we live in Austin. So, uh, people in in Austin would be like, well, that's because you're super empathetic or you've got crazy powers.
05:09And it's like, no. No. No.
05:10It's actually Yeah. Chemicals, probably stress, anxiety, little sadness, little fear.
05:15It bled out, and I could feel it in that office. Why is it so important that you choose the people that you spend the most amount of time with? Can you talk about brainwave synchronization?
05:26We have neurons in our brain. Right? And they're kind of organized into these ensembles.
05:31And you can think of, like I mean, I used to be an orchestra when I was in middle school, so, you know, there's different ensembles and there's, like, groups of five that'll play at a time. Right? And so as you're thinking and communicating, you have these ensembles of activity kind of going off in your brain and what it looks like is waves.
05:46So as they're kind of their neuron groups are firing and there's different patterns firing, you kind of just start to record and it looks like brain waves. Right? It looks like waves.
05:54And so when you kind of record two people in communication with each other, you start to see these brain waves synced up. This has so many implications for your life and when people that you surround yourself with and, you know, I I to me, it's one of the most important things is the people that we surround ourselves with.
06:11Like, I am a huge supporter of like, cut them off. Make them feel it. Like, I don't like, I I I'm very swift with the scissors.
06:19I've always said that. And I've also say like, you don't have to cut people off like you can love them from afar. Because I have a lot of people come to me and like, but I'm I don't I can't.
06:27And, you know, you can love people from afar. And if they're not serving you, if the relationship isn't serving you, it's really important because you can block your blessings, block opportunities, block the job or the relationship.
06:42And I think a relationship is the simplest example because if you're in a relationship with someone that's not serving your best self or your best reality that you want to live, then you're not going to be able to get into a relationship with someone even better. And if you did, then you'd be cheating. Right?
06:57And so it's kind of like the simplest example. But this happens with the content that we consume too, not just people in our, you know, physical reality, but people in our virtual reality as well. And, you know, you can feel this when you're scrolling on social media and how you feel afterward, which is why it's really important to not just curate your friend groups, but also curate your feed.
07:18Point. I mean, in the age of AI, I'm kind of obsessed with that. That's why I'm so excited you're here today because I feel like we have to become sort of superhuman in order to combat this Yeah.
07:27You know, technological superhuman that is coming into our existence. And one of the only ways to to change your brain is is first to have awareness on it.
07:35Right? And so that, like, awareness that you have that you talk about where if I I know, for instance, when I'm on x, I find it stimulating.
07:43It's more sophisticated in some ways. Lots of interesting things happening. But immediately when I get off there, I feel terrible.
07:49Whereas I've curated my Instagram, it's a hap I'm a little happy little clam on there. I got you. You know?
07:54I got I got some animals on there. I've got business advice. I'm great.
07:58And so it's really interesting. And and I think I didn't realize how much taking in that negativity from places like an ex actually even affects me.
08:07And I'm a little bit older and maybe, you know, don't I'm not on social that much. So I was wondering, you've had shown some science previously about complaining and if complaining
08:18actually hurts your brain. Yeah. So complaining does it will first thing I wanna say also kind of from the social media point that you were saying is that there is also something called automatic goal contagion, where we subconsciously pick up on the goals or the focus of others without even realizing it.
08:37So is that like a a subset of mimetic desire, but this is the neuroscience behind it? Yeah. Sort of.
08:43And then that's kind of where that sense feeling of, like, unfulfillment comes from, where we just don't feel fulfilled because we're chasing someone else's dreams, someone else's desires, and they're not aligned with our own values. And then we might not achieve it, and even if we do, then we're not feeling the fulfillment that we thought we would feel because it wasn't our goal to begin with.
09:01Yeah. So that's another thing. But back to the complaining piece.
09:05Yes. So science neuroscience shows that complaining, judging, criticizing, it can actually change your brain.
09:12And for multiple reasons, I mean, the first is that it it leads to stress. Right?
09:17When you're complaining, you are you're you're also activating neuroplasticity. So you're training negative thought patterns, and you are training your brain to look for more things to complain about. So you're kind of also entering into this cycle where you're just going to continue to look for more things to complain about and feel even worse, and then your brain's going to filter for your reality for more things.
09:39And but then there's also the other component where this kind of stress where you're always negative negative thoughts in general, not just complaining, judging, criticizing, um, but negative thoughts in general, they lead to this stress that actually can shrink your prefrontal cortex. And then the prefrontal cortex is kind of the boss of your brain.
09:57It's what makes us human. Also, research shows that there's no form of venting or complaining that is positive unless you reevaluate and kind of tell a new story at the end.
10:12Like, you reappraise the situation at the end of the venting session. So there's no amount of and people are like, oh, but I just need to get it out.
10:20Sure. Okay. But when you're done getting it out, you have to tell a new story.
10:25You have to kind of reappraise the situation. If you just complain and then leave it at the complaint, you're actually only training
10:33your brain to look for more things to complain about. That's fascinating. So what do you do?
10:37What does that look like? If I'm like, listen. Kyle, real nightmare at work.
10:42Terrible at his job filming us. You know? Barely gonna make it.
10:46Every time, blah blah blah. And then and then what? And then I go, but he's got great dad jokes.
10:51So you could do you could do you could do it that way, um, or you could be like, okay. If that's the truth, then what are you gonna do about it? Ah, so it could be action based.
11:01Right. It doesn't have to just be a Pollyanna Yeah.
11:04It doesn't have to be like, oh, I'm just gonna think positive and tell a new story. It can be, okay, then what are you gonna do to change it?
11:11Interesting. So every time you complain, do you catch yourself and then say, alright, Em, but
11:17what are we gonna do about it? Yeah. I think one question that I like to ask myself is, am I reinforcing my current reality or creating a new one?
11:26Because we're always doing one or the other. And when you think of it from the neuroscience standpoint, right, like, with every thought, with every action, with every behavior, we are either we are either activating the same old pathways we've always activated in our brain or we're activating new pathways in our brains.
11:43And when we activate new pathways, now we're changing our brain, and our brain is what constructs our entire experience of reality. And, yeah, I mean, there's been times when I'm standing in the kitchen and I'm either stressed or being negative or complaining, and I I have a vivid memory of the first time I ever used this on myself.
12:00And I was walking to the kitchen and I was like, wait, Em, are you you're reinforcing your current reality right now? And I was like, damn it. Okay.
12:06I need okay. Like, what do I want to do? And sometimes it is just kind of changing my train of thought because there's nothing that I can really do.
12:14And a lot of times, we're just thinking negatively, and not every feeling has a deep meaning. Like, not every feeling has a deep meaning.
12:22Sometimes we're just tired, stressed, or hungry. Yeah. Need a walk.
12:25Yeah. Vitamin D. Yeah.
12:27Like, when you're tired, stressed, or hungry, your prefrontal cortex can't really do its job to the best of its ability. And so I think a lot of times too, because I think people are like, oh, like, are you emotional bypassing or are you just ignoring your feelings? But I think it's important to recognize.
12:41And I like a few weeks ago, I was in my car and I caught myself like kind of thinking about something. I I forget what it was.
12:48I was kind of getting annoyed with someone. And then I was like, I'm hungry. Like, you're just I was like, Em, you're just in a bad mood right now.
12:54There no one everything's fine. You're you just need to eat something.
12:57You're in a bad mood. I'm like, oh yeah, I'm in a bad mood. And just identifying it, actually labeling it
13:03activates the prefrontal cortex, and then you bring your logical brain back online. And you're like, okay. Yeah.
13:08And that doesn't mean I need to change a bad mood, but it's just like you should stop thinking about important things right now because you're not in the place to be doing that. It's so good. My friend and I, uh, a long time ago when we started hearing ourselves kinda cycle like that, we now just send each other a Snickers meme.
13:22Because it's like, remember that commercial? It's like grab a Snickers, and I'm like, bitch, you need a Snickers. Yeah.
13:26And so anything you can do to have that, like, little moment of pattern break or pattern interrupt is so helpful. Yeah. Because your brain's also really powerful, so I give it some credit.
13:34I'm like, I don't know if I would be able to fight you right now, but I think it's Snickers.
13:38I like to ask myself, like, what would the version of me who has it all do right now? Like, if I had everything I ever wanted, what would I do right now? And I think that's where I maybe am a little different from a lot of the discipline, you know, information out there.
13:54Because there's a lot of like forget your feelings, just stick to the plan, and all of that. And I there there are times when yeah, you should just stick to the plan. But I think that's where asking yourself what would the best version of me do right now or what would future me appreciate because sometimes it is just being like, alright, you're being a wimp.
14:11You're being too soft. Like, get up and get it done. But then there are other times when it's like, actually, you'll be able to get a lot more done tomorrow or later today if you do rest for a second or go for that workout or go for that hike because you'll be recharging yourself, and then you'll be able to do better later.
14:26You know, I was really good friends with this guy,
14:29who was former CIA. And I remember he told me I was like, how could you figure out if somebody's lying to you or not? And he said, there's a really easy recipe for this.
14:38He's like, first of all, you never get them in the beginning of the day. You always catch them towards the end of the day. You don't catch them after a coffee.
14:45You catch them with a wine. You catch them after something that's hard and tiring and intense because if if they just have had a super long day and they're super beat up, it is so much easier to slip. Mhmm.
14:56And he's like, so if that's true for a CIA guy who's trying to find a lie, imagine how we are with big decisions at the end of the day. And and so I think you're right. I think a lot of especially for women, I think a lot of this stuff and I and I do it too.
15:07I'm like, shut up. Keep going. I mean and look.
15:09Being
15:10self critical is, in my opinion, is not a bad thing at all. And I remember, you know, in the past, I I've been on the phone with my manager and I'm like, you know, that he's like, I'm the greatest performer, like, the greatest, like, achievers, the highest achievers, like, successful people, like, they are the, like, the most critical of themselves.
15:27And he's like, that's just what they are. I'm like, yeah. And it it is true.
15:30And I think I so I think that being critical of yourself and and evaluating yourself is is not a bad thing at all. I think it turns bad when it starts to drain our energy and when it starts to defeat us and and discourage us.
15:46And that's kind of the line that I like to draw is am I am I, you know, criticizing my am I kind of evaluating myself so that I can grow? Or am I actually just depleting my energy? And that's where the line needs or discouraging myself.
16:01That's where the line needs to be drawn. And it's for the same reasons of, you know, complaining, judging, criticizing other people, except when you're doing it to yourself, now you're also kind of destroying your belief in yourself.
16:13And science shows just again and again that belief in yourself and, you know, believing in yourself and your abilities improves your performance. It gets you closer to achieving your goals. There are so many studies that show that.
16:24There are studies that show that it's even more important than talent or intelligence. And so your self talk is so so so important. And I mean, you flip it in the opposite direction.
16:35It's also a performance enhancer. Like, something that I've done kind of subconsciously, not even thinking about the neuroscience of it, is, you know, ever since even when I was in grad school in my PhD, I'd be, you know, grinding all day long at the desk just working.
16:48And the only time I would let myself get up is either to refill my water or go to the bathroom. And so I I was very motivated to drink a lot of water. And every time I would get up to go to go to the bathroom or to get water, I would be like, you're doing such a great job.
17:01I'm like, I'm so proud of you. You got this. Like, you're killing it.
17:06And that boost dopamine and that also is a little bit of that positive reinforcement.
17:11Right? Like, you're trying to train your dog to sit, you're you're not gonna be just it's not going to learn to sit and or want to learn to sit if you're just yelling at him the whole time.
17:21Um, but if you're giving him that positive, like, reinforcement and telling him, hey, yeah, you're doing a great job. He's going to have a lot more fun doing it.
17:30And actually, having fun and enjoying the process actually does improve learning and improve the speed at which you can learn it. Uh, and it makes it more enjoyable.
17:38It makes the journey more enjoyable, and that's what life is. It is the journey. And so, yeah, I think it it's important for a lot more than just, you know, your brain.
17:46It's important for your performance as well. Are there studies that show that we actually get more out of others when we do positive reinforcement as opposed to negative reinforcement
17:56in the brain?
17:57Yes. Especially I mean, I'm thinking specifically about relationships and especially like men and women in relationships.
18:05You're actually more likely to get what you want out of the other person if you kind of focus on the thing that you are wanting and and almost and almost priming them to, like, think, feel, or behave in the way that you want. So rather than just being like, oh, like, you never do this for me. Be like, I love it when you do this.
18:24And that actually makes them more motivated to make you feel that positive way because we want to make each other feel good. And so it motivates us to treat other people in that way and kind of almost fit that mold for the identity that we want to have basically in the relationship. And so we're kind of priming them to fit into that mold of who we would like them to be.
18:46Um, and so, yeah, I mean, that's specifically in relationships. But absolutely, I mean, and I'm sure you've you've noticed that in life when someone's just criticizing you, like, that make you want to does that make you want to show up for that person or, you know, be better? If anything, it makes it makes me kind of just want to spite them.
19:03So I mean, that's that's just me, though. I have a little bit of a rebellious No. I don't think that's just you.
19:10I mean, some of the most successful people I know who also talk about their partnerships and how important they've been, like, talking like Dean Graziosian, his wife, when he was on here, and Tony Robbins. And they talk a lot about how one of the reasons their partnership is so strong is they actually never allow certain words to come into their their equation about their partners, for instance.
19:29So like that saying of, like, the old ball and chain, like, not in their vocabulary whatsoever. In fact, it's always pretty positive. Like, you know, my wife, the mother of my children, you know, my my life partner, like these things that have, like, really durable meaning.
19:43And I always really responded well to that because this day and age, it's so much cooler to be like, oh, my husband's been in such a pain this week, or he doesn't get it, or men. You know? Yeah.
19:53And it's so easy to do that. Mhmm. And that's why actually, there was one video I really liked of yours that was about this is a little bit about pessimism versus optimism, but about how negativity can actually shorten your lifespan.
20:08Is that true? And I found one study that was wild. It was like a Harvard study that had 70,000 women, I think, and it was it was over, like, decades.
20:19And, basically, the study took these 70,000 women over, let's call it, twenty or thirty years and had some controls around, you know, uh, weight and socioeconomics and, um, background and genetic disposition and age and ethnicity, whatever.
20:35Um, but they took these couple control groups of women, and they ran screened them for pessimism versus, uh, negativity in the way that they communicated. And over this thirty year period, the women who were, uh, labeled as more optimist optimistic, not pessimistic, uh, they lived, like, 11 to 20% longer than the, uh, negative communicating women.
20:57Mhmm. I thought that was fascinating. Yeah.
20:59Like, just by us saying negative words, we could actually live
21:02less long, and I would assume that has something to do with the brain. Right. Well, I mean so there's actually some interesting things beyond the brain.
21:10I mean, we can think about it from the brain perspective, of course. And, you know, it's we're kind of getting into this theme here where yeah. I mean, it's all it all comes down to stress.
21:19And when we're negative and pessimistic, we are more stressed. And chronic stress ages us.
21:24It ages our brain. There's kind of another branch of research on loving kindness meditation, specifically in women as well, where they've shown that it'll actually can lengthen telomeres, which are the kind of the endings of our chromosomes.
21:36And there is, like, a little bit of research in kind of a field looking into kind of, like, as we age, basically, our telomeres and our chromosomes kind of shrink. And so if it's lengthening them, they're kind of thinking that that could be a mechanism, um, by which we are lengthening our lifespan.
21:51And I've seen that specifically in women. Um, and so I don't know if maybe there's there's kind of an an enhanced effect of positive thinking and optimism in women versus men, or maybe they just haven't looked at it as much in men. Uh, but yeah.
22:04And so there's there's the neuroscience component of it, but then there's also the, um, kinda like the chromosome and, uh, telomere component as well. Yeah. And and loving kindness meditation is basically
22:15where you meditate and you sort of meditate with this vision of loving yourself and
22:22loving other people, like, as you walk past them and, like, you can do it live. I remember, like, uh, Tim Ferriss, um, a friend of mine explaining to me that, like, that changed his life when he did it. Is that right?
22:34Yeah. So it's a practice of you sit down and you imagine someone that you love. You start with someone that you love.
22:40That's the easiest. And you think, you know, may you be happy, may you be healthy. Like, sending basically, yeah, like, good vibes to them and and love and joy and health to them.
22:48And then you bring up strangers, and then you you send that to kind of or acquaintances. Right? Acquaintances.
22:53And then you actually bring up somebody that you're not on good terms with, and you do it with that person as well. And that one, you know, that's why you gradually get tougher. But it's it's an a wonderful practice, and it's really beautiful.
23:05And when I do it, it brings tears to my eyes because of the love activates. But I actually have kind of a fun little practice that I do. I actually will imagine myself sending beams of love through my eyes at random strangers.
23:17I love that. So I'll just be standing in the gym and, know, if I'm, like, stretching or whatever, I'll just look around at random people and just, like, send beams of love at them. And it never fails to bring tears to my eyes.
23:29Like, always makes me You're just crying in the chair. Like, I'm sitting in the kitchen. No.
23:35I'm I'm I'm a little different. But but it's it's it's cool, though.
23:41And I think it it kind of gets a little bit of that neuroscience also of you get what you give. Yeah. And when you and this is kind of another, um, part of complaining, judging, criticizing other people, and, um, thinking about what's wrong with other people.
23:53Like, your brain has to simulate whatever trait it is that you're focused on. Whether it is at other people or at yourself, your brain has to simulate that trait in order to understand it fully.
24:06And so if I'm sitting here, you know, sending beams of love at random strangers, it my brain has to be focused on love. It has to be.
24:15There's no other way to do it. And then in that meditation, you kind of flip that emotion around on yourself and you're just like, that's how it feels to be loved unconditionally because I think most people don't know how it feels to love ourselves unconditionally. We know how it feels to love others, but not necessarily ourselves.
24:33And it's that is an overwhelming feeling.
24:36But that one's a little that one can be a little trickier, but the going out in public and just sending beams of love at strangers through your eyes. That one that one's a really good one. And if you're ever sad or just go out there and do it.
24:48And also, you know, you'll be you'll be raising your own energy. You'll feel really good. You'll feel more positive.
24:52And I've had just great things happen also in my life whenever do that. Like, I'll be walking down the street, waiting, smiling at random strangers.
24:59And then, you know, I'm like, oh, wow. It feels so good to, like, send love and joy to other people. And then I'll, open my email.
25:04I'm like, oh, new deal came through. You know? So it's like and when you when you raise your energy and you focus on the good, it's like more good starts to come.
25:12You know, it's really funny because one of my favorite mentors told me, um,
25:16optimists or I'm sorry. Pessimists sound smart and optimists make money.
25:20And I think it's so true. Yeah. This you know, it sounds so touchy feely.
25:25And I'm a pretty spreadsheet girl, so, like, I'm in the math. But what I like about you is you bring the data to these things that a lot of people think are just too esoteric. They're like, whatever, you two beams of light.
25:36But but, uh, you know, one of my favorites is when I'm in the airport, which is one of the most annoying places to be for me.
25:42People don't walk fast enough. Like, everything's not on time. There's loud noises.
25:46Like, I'm like, need to get in and out of here immediately. Uh, and so it annoys me. But one of my little plays, like, you're ever somewhere where you're really annoyed and stressed, I just picture one thing on every person that's walking past and I'm like, that is so cool.
25:58Like, your earrings. I'm like, woah. Look how cool those are.
26:01I wonder if they hurt. They're really beautiful, you know, and every single human. And so it's actually really crazy.
26:06I haven't yet found one human that I'm like, the whole package, there's nothing nothing good there. And so my husband and I will be at the airport and he'll be like, I am so annoyed. And I'll be I noticed she has an incredible purple hair splash.
26:18You know? And it's like he's like, what is wrong with you? So I love that.
26:21Now one other thing that I think maybe comes back to this is that we actually get to craft our reality according to neuroscience. And so you were explaining this to me prepodcast, I was like, this is fascinating because you actually did all of this in a lab.
26:35And I had no idea what a vision lab was, or I certainly have felt before, like, probably, you know, if you're listening, you felt this like, no. No.
26:43I saw this and you saw that, and why are you gaslighting me? And this is my real reality. But there's actual neuroscience maybe that says that we don't live in the same realities.
26:55Can you talk about that? Yes.
26:57So well, so there's clear science that shows that no two people see color the exact same way. That we know.
27:04That we know. And I can get into that in a second. But kind of zooming out and and color, I love the example of color because it just really showcases, you know, how literal this is that our brain is what constructs our entire experience of reality.
27:21Our brain constructs our entire experience of reality. And, actually, there's a really cool study that really shows this, and it's a kitten study. It was a long time ago, like nineteen seventies, late nineteen seventies, or maybe 1970, actually.
27:32But two scientists, they ran the study where they had these newborn kittens, and they raised them in complete darkness Except for two hours a day, they would put this one group of kittens in an environment with only horizontal black and white stripes, and they put different kittens in an environment with only vertical black and white stripes.
27:48And maybe a couple hours a day they would do that until their visual systems completely developed. And then at the end of that, when they were developed, they put them into a normal environment with everyday objects like tables and chairs. And what they found was that the kittens that were raised only ever seeing these horizontal stripes, they did not respond normally to table legs.
28:05Like, they didn't react to them normally. They would bump into them. Like, they didn't perceive them the same way that a kitten that was raised to see vertical stripes did.
28:13And it's because their visual systems developed differently. Right? Their brains were programmed differently according to the environment that they grew up in.
28:20And so now they're grown up and they're thrown into the real world and they're not able to perceive anything outside of what they saw as they grew up. And I remember when I learned that, I was like, woah.
28:32Like, if these kittens can only see the real their reality based on what they saw as they grew up, like, what am I missing? Because I grew up, you know, thinking like hearing money doesn't grow on trees and, you know, all like the lack limitation, like pessimistic and all that.
28:46And so I was just like, what what am I missing because of the way that my brain is programmed? And I've come to find that, yeah, just like the table legs, a lot of the things that we want are actually right in front of our faces, but we can't experience them if our brain isn't wired for them. And I like using the example of color as well just because it shows, like, so clearly that, like, reality is a construct.
29:08Like, color actually and the reason why no two people see color the same way is because color doesn't actually even exist as a physical property of the world. The it's a construct made up by the brain in order for us to kind of decipher different wavelengths of light. The brain made up color so that we could know that, you know, this chair is different from this table.
29:31And so it's it's interesting because that's just color. Right? It's it's true for all of our senses.
29:36And it's it's it's I remember when I was on the phone with my grandma and I was telling her about this, she was like, that's terrifying. And I was like, no, ma'am. Like like I'm like, no, ma'am.
29:48It's actually so cool and so empowering because that means that if our brain is constructing our entire experience of reality, you can change your brain to change the reality that you experience. And that's exactly what I did to myself.
30:02That's why I'm so passionate about sharing all of this is, you know, I went from struggling so badly with ADHD and mental health issues, physical health issues, all these things, and then, you know, studying neuroscience and epigenetics and all of these different things, was like, woah. Let me get to work on my own brain.
30:19And I remember when I first started doing work on my money mindset specifically, and just seeing the changes in my own kind of like finance finances pretty quickly when I had kind of started to get rid of all of my lack mindset and my limiting beliefs around it and all the kind of conditioning.
30:36Right? The stripes that I saw growing up and become aware of like where am I being the kitten in my own life based on the way I grew up? That's when you can start to really change.
30:46And I think it's especially important to look into that because, I mean, I I've been diving into this new I haven't even made content about this kind of yet, but identity based motivation theory. And our brain actually only allows us to dream up and imagine things that are congruent with our current identity. And so we tell people, dream big, you know, be delusional.
31:09But if their identity does not align with that, their brains won't even allow them to come up with a big goal or dream. And that's sort of where I was too. I was like, I didn't even know what I wanted to do with my life or what I like, what what my purpose was or any of that.
31:24And then when I started to do the work on my self-concept and all that, that's when all of a sudden I had all these big dreams. And my first big dream was going to get my PhD in neuroscience and I fully went to I wanted to cure drug addiction and win a Nobel Prize for that. Like, that's what that's what I was studying in the PhD.
31:41And so I I think working on sort of where like, your brain first really is that first step because that's when you start to unlock all of the possibilities.
31:51It's fascinating. There's this, um, thing in in business, uh, that we call the wallet trap. But basically, if you were to put a couple 100 marketers there's a great study.
32:00If you were to put a couple 100 marketers in a room, and, um, again, you had a couple control groups, but you were to ask them, uh, how much, I don't know, uh, this iPad was worth.
32:11But they didn't know what the cost of the iPad was. Um, they had no market knowledge. And they would say, okay.
32:16How much is this worth? Well, marketers who are supposed to be the best at pricing in the world like, they're pricing experts.
32:24They're like, I know how to market. So if I set the right price, more people will buy it. The best people in the world, basically, what they do every time you give them an option to price things is they price it slightly below what their wallet is capable of buying at that moment.
32:37So they basically assume that most people are just slightly less rich than them, and that's how they price on average. So 70% of people would just price this according to right below what they could buy.
32:48Right? And then, uh, they basically did some of your work, which is worked on sort of, um, you know, historical bias and, um, their limiting beliefs around money, and then they were able to predict the price of things at a 50% better increase after doing And so we find that most owners have what we call poor owner mindset, which I don't love the words because it it's kinda got a negative connotation, but, um, they price things below what they would pay for them.
33:15They don't price them based on outcome. They price them based on wallet. Mhmm.
33:19That's really dangerous in business. That's why probably most businesses die because they don't have enough margin to play with. And so I think what you're talking about is really, really important.
33:28And and maybe this comes into the some of the work and videos that you've talked about according to, like, reticular activating system and how we prime our brain, basically, to determine things. Mhmm.
33:38You wanna talk about what is reticular activating system? Why does it matter in your brain? And how might you be priming your things, good, bad, or otherwise?
33:46Yeah. Priming your brain, to me, that's one of the easiest ways to start practicing your powers.
33:52And when I when I tell people, oh, you have superpowers, and you've never you've never witnessed that in your own life, I think priming your brain and and using your reticular activating system to your advantage is one of the easiest and first ways to do it. And, you know, in in Minecraft, in my business, we have people like, I'll just say, like, choose a random object.
34:11And after listening to this episode, if you're out there listening, like, literally choose just a random object, anything. Like, people choose feathers. They choose shapes.
34:19Someone chose a purple unicorn something purple unicorn.
34:24And then that day, they found a hat full of purple unicorns. So it can be anything. But when you do that, right, you're priming your brain.
34:30And and your reticular activating system is a system in your brain that sits deep in the brainstem, and it actually just sort of acts as a filter. So we have around 11,000,000 bits of information per second that arrive to our brain.
34:44And only about 50 bits per second actually come through to our conscious awareness.
34:52So that's 10,999,990 bits of information are being filtered out per second by the brain.
34:59And the the reticular activating system is kind of one of the key players in that. And so, basically, what you do is you'll priming your brain is is you there's many ways to do it.
35:10I was just reading a study about how they actually had people they they asked people to write about a time where they felt very powerful, and then they had another group write about a time where they felt powerless, and then they had them go and do an interview to get a job.
35:26And these people that were interviewing them had no idea that even of the conditions of the study about power, powerless, any of that. And they ranked the people that did the the kind of where they wrote about a time they felt powerful.
35:39Those people performed far better than the people who wrote about a time where they felt powerless. And so and because you can speculate that these people, their brains were primed for power. And their brains were primed for, oh, I'm great.
35:53I'm powerful. And they went into that interview feeling great and powerful, and so they performed in a great and powerful way.
36:00And so this this will affect your performance, your behavior, but also, like, we were just talking about how your brain constructs your entire experience of reality. The visual system is so cool. I think that that's one of the coolest sensory systems we have.
36:11I might be biased, but, um, you know, we don't see the world with our eyes. We see the world with our brains. Our brains are what construct that image.
36:18Right? And color is one example, but even people with, um, let's say, like body dysmorphia, they've actually found that there's differences in activation in different areas that are responsible for putting together the image that we see. So they're actually, their brains are actually putting together a different image of themselves.
36:34So you tell them, oh, it's on your head, but it's not. Their brain is actually constructing a different image of themselves.
36:39And that's why I I remember I told this to my friend like when I first went to my PhD too, and I was like, I told her, I like, you're never going to love your body until you love your body because your brain is what constructs the image of you. And you can do you can get all the the surgeries and fitness and the diets and the nutrition.
36:54But if you don't love yourself, you're never going to like the image that you see in the mirror. And that's because the image you see in the mirror is not an objective image. It's the image that your brain puts together.
37:04And the point of me sharing this is because when you prime your brain, you change the way that your reticular activating system filters that information arriving. Right? Over 99% of the bits, the information bits per second are being filtered out.
37:18And when you prime your brain for, like, that in that study, power, now your brain is gonna be filtering everything that comes through for power.
37:27And it's like, oh, I look in the mirror and I'm seeing myself as more powerful. You will literally see yourself differently in the mirror. You will feel differently.
37:35Um, and so and even like if your interviewer, like, you talking you talking to me, all of a sudden now, I'm gonna be like, she thinks I'm more powerful, and I'm gonna be hearing you differently. And so you start to experience reality differently the way that you feel, the way that you behave, the way that other people are coming across to you, and then that that changes your entire experience.
37:55But then it also changes what you see. And I was I think I was talking to my brother about this yesterday, but it's like and there's like this red car kind of example where if you're walking down the street and I ask you, how many red cars did you see in the past past five minutes? You would not be able to tell me probably.
38:10Definitely not. You would not be to chance. Because you're in your head and you're thinking about something else.
38:14But if I told you, okay, now walk down the street and tell me how many red cars you see, you'd be able to tell me exactly how many red cars you see because your brain was filtering your reality for them. And so that's kind of the power of priming. You prime your brain and now you're going to notice those things in your reality.
38:31So good. So let's play this out. Let's say you're listening right now and you don't love your body.
38:37You know? I I've been there. I'm getting older.
38:40I, like, noticed that today. I went to the gym. I usually go pretty early, but I went and ended at eight.
38:46And 08:00 is like this boxing class, and fucking those chicks are hot. Like, they're it just everybody is, like, tan.
38:54They've got six packs. Like, everything's perfect. They've gotten all the work done.
38:58I'm like, oh my god. You guys look great. Simultaneously, I'm like, I haven't gotten a tan in a minute.
39:04You know, I'm not working on my fitness in that same way. So I have a minute almost every time where I'm like, oh, man. I wish I looked like that.
39:11And I think that's part of a lot of women today. Like, you know, I'm sure there there's just like there's levels to the game. Right?
39:18If I say that to some people, they'll be like, Cody, you're crazy. Yeah. If I say that to a person who's like at a level I wanna be, they might be like, well, you could do this and this and this.
39:25Right? Levels. So what do you do when you hate your body or when you hate a part of your body?
39:30Like, how do you as a neuroscience how do you as a neuroscientist reprogram that?
39:35I love this question because someone in my group actually just came to me with this. He was like, should I start going to the gym with a a giant sweatshirt on? And when I look in the mirror, just I'm like imagining it changing.
39:47And I actually have I I think a bit of a different approach when it comes to fitness, and I I think I kind of have been manifesting and priming my brain and placeboing myself on accident without even realizing it. But I think, you know, and you probably know about I think I learned about this in a business course actually, which is that that, you know, there's a minimum and a maximum to which we will allow ourselves to fluctuate between.
40:07And if you're trying to reach a level of fitness that you've never been at before, you kind of have to break through that top ceiling that you've ever been at before. And and I I think a lot of that comes with identity work. And and I know for me personally, I I was doing p 90 x in middle school.
40:26Like, I I've always been fit. Always. I've had abs literally my whole life.
40:31And and it's just this just who I am. Right? And I'm as I say that, I'm like, yeah.
40:34Exactly. That's who you are. And your brain work works 100% of the time to keep you consistent with who you are.
40:41The first step is, you know, shifting your identity to I'm the type of person that I'm I'm like those girls. Like, you said you want to be like those girls and go in that you're like that then. Like, that's the type of person that I am, and you just start identifying as that type of person.
40:53And now what kind of things do those girls do? They go to that boxing class. And so now it's asking yourself, like, what are the kind of activities and habits that women like that do?
41:03And it's they're going to that boxing class. They're probably pretty serious about their nutrition too. They probably get their full 100 or whatever ounces of water a day.
41:11They're probably doing a a lot of things and that's just who they are. But when you start to identify as that version, then it's very simple to ask yourself, okay. What are how do those peep how do women like that move?
41:23And then you just start moving like that. And then, you know, you'll fluctuate as everyone does, and it's all about just giving yourself grace and bringing yourself back as frequently as possible. But then I think placebo effect is a real effect.
41:37Your brain triggers biological changes in your body. I think we've been talking about that with negative self talk and criticism and hate and judgment, you know, that triggers cortisol and all that in your body, and that ages you.
41:48But you can do the opposite where you look in the mirror and I literally we were we were snowed in in Dallas this past weekend, and we we went on, a family gym trip. And we all walked out, and then we were in the car. And I was like, guys, we all just paid our hot tax.
42:00We're all skinny right now. And I'm in the car.
42:02I'm like, congratulations, everybody. You're skinny.
42:05And that's just the way that I think. Like, I just I've I I'm a very, like, I guess, just dramatically positive person at least most of the time. And and I I think, you know, something that I don't realize until, you know, now that my brain's filtering reality for kind of those examples, like, yeah, what was I doing?
42:22I was priming everyone's brains and almost placeboing all of us to be like, yeah. And they've done studies on that where they've told women like, hey, your job of cleaning this hotel is actually a workout. It actually is a workout.
42:34And they told other women, you know, just they didn't tell other women anything. And the women that were told, hey, your job is a workout, they burned more calories. Like, they actually burned more calories because they their brains were primed and they believed it.
42:46And who knows? They might have been cleaning with a little extra you know, they might have been, you know, flexing their core when they were doing it. You don't I we don't know that.
42:53But the point is that when you start to, like, have that mindset as you move, right, your brain is going to be filtering everything that you're doing. And another thing that I like to do is, like, even when I'm eating, like, something I've always done on Thanksgiving is I will hit glutes the day before or the day of Thanksgiving, and I'm like every single calorie I eat is going straight to my glutes.
43:10And that's just the way that I think and we know is that accurate? Does it actually work that way? I have no idea.
43:16But I mean in my mind it does. And so I'm almost placeboing myself And literally, what someone one of my students in Minecraft, it was a couple weeks ago that he kinda came to me and he was like, should I go about this? And I was like, you need to be eating with the the mindset and placeboing yourself.
43:31And, you know, that's an ancient practice of praying over your food. Right? So just set intentions into your food, and then as you're working out, when you're looking in the mirror, every single rep right?
43:40Mind muscle connection is a real thing, and it does improve your results. So have the mind muscle connection, but every single rep's like, yes. I'm building my muscles.
43:47And he came back two weeks later, and he was like, I've literally seen a bigger difference in two weeks than I've seen in so long. And so that's sort of my, in a nutshell, way that I would start going about it. So good.
43:58Next time you see me, I'll be at the boxing class. I'll be I'll be jersey tan. You know, I heard some jersey come out right there.
44:03I I heard that. That was good. I'm from I'm from Upstate New York, so I'm Okay.
44:07A little Upstate New York.
44:09Um, Yeah. You know, one of the things that, uh, has helped me is I just always try to set, like, one PR every time I go to the gym. Just one and it could be little.
44:18Like, last time I did 10 reps at this amount. Next time, just I'm gonna do 11. But, like, every time to have some tiny forward progress hey.
44:26Last time I was only here for fifty nine minutes, I'm gonna be here for sixty minutes. Like, have some personal progress I think is so cool. I actually like, this is maybe to go the opposite side.
44:36We're giving ourselves some love. We're we're being positive towards ourselves. But I think there's also data that you found to show being obsessed and actually a bit delusional helps you be more successful.
44:49Is that true? And what does the science tell us about that? Yeah.
44:52Absolutely.
44:53So neuroscience shows that, you know, being extreme and going all in, like, that, like, you you need that in order to get what you want.
45:02You really do. And and when you think about it from just beginning from the perspective of we we were just talking about the reticular activating system, your brain filters your reality according to what you're focused on.
45:13Right? And we're just talking about priming. And so and I I love to use the example of, you know, back in the day when I first started creating content, I was posting an affirmation picture every single day.
45:22I would post a picture of nature. It was a nature photo that I would take and then a little affirmation on there, on my story every single day. And everywhere I went, I would be like, oh, that would be a good affirmation background.
45:33And I would my my brain was literally filtering my reality for opportunities to take a picture for the affirmation tomorrow. And when you are obsessed, when you are all in, when you're doing something every single day, your brain starts to filter your reality for more opportunities to get it done. And so that's that's kind of the first example.
45:51Right? And then, of course, there's the neuroplasticity kind of components to this as well.
45:55Right? And if you want to live the life that you wanna live, if you wanna change your reality, you have to change your brain first. Like, I hope that's very obvious through this episode is like, you know, your your reality and your experience of it depends on the way that your brain is wired.
46:10And so if you wanna change your reality, you need to rewire your brain. And the way that you do that is neuroplasticity. Neuroplasticity is the ability for your neurons to basically change and adapt.
46:20And that doesn't, you know you can that that goes on. Right? They're they've shown that now that you can do this, you know, throughout your life, not only when you're a little kid.
46:29And so from when you are kind of extreme obsessed all in, well, neuroplasticity depends on repetition over time.
46:37And it's improved with kind of emotional intensity. And so when you are kind of like obsessed and devoted, I I I mean, the word obsessed can it can go different ways.
46:47It might trigger some people. But the way that I think about it is devotion to something devoted to your purpose and your passion. And I think that, you know, being an extreme about who you are, like, are the people that make it.
46:57Like, those are the people that the people who are extreme about being themselves and and their goals, like, those are the people that make it. And it's because exactly like I was just saying, there well, it changes your brain. It activates neuroplasticity to do that because you are focused on it all the time.
47:11You're you're strengthening those pathways for what you want, and then your brain is then filtering your reality for opportunities, people. Like, I might meet a person and be like, oh, that person, you know, or an opportunity or a person or a place, a location, an object, whatever it is. And so I start filtering reality for it more.
47:29And then you start to get momentum. Right? And and it's it becomes your life.
47:34And and so, yeah, that's that's sort of the the neuroscience behind why kind of like being extreme and going all in.
47:42And I think that, you know, I've talked about this before and people would be like, oh, what about balance? And I'm just if you wanna be balanced, then you're gonna get balanced results.
47:51Like, that's that's just the truth. And I think that work life balance is kind of a scam. I think that .
48:00And, you know, I would not be sitting here where I am today if I wasn't when I was in my PhD, I was getting up at 6AM. I was working out or even earlier, and I was working out, and I was going to the research lab, doing research in the lab, and then I would go and to my own courses, and then I would go TA undergraduate courses, then I'd get home, do my homework, then grade undergrads exams, and then and then do read research papers for my research, and then I would create content on the side because I was living like Hannah Montana at the time, and I was also a content creator by night.
48:29So I and there was there was no balance about that. Like, I I how often did I see my friends? How often was I but it and I was not burnt out.
48:38I was not that was one of the happiest times of my life. Like, I was so happy and it was because all of that was fueled by purpose. And so I think, you know, and and then, you know, I graduated and I I moved to Florida to the beach and I had a little bit of that, like, okay, let's enjoy what got me here for a second.
48:55And then, you know, I'm like, alright now, I'm good. Let's get after it again and get to the next level. And so, we're going to have periods of growth and output and then we'll have periods of input.
49:04But I think that if you're trying to balance everything all at once, then you're you're not going to be able to give your 100% to anything. And I personally am going through that like currently with writing my book.
49:15It's like you have to let some of the balls drop on the floor in order to give your 100% to anything.
49:22And I I think that it like hearing that almost makes you be like, it's like a relief. Like, okay, like I don't have to like you're talking about fitness, if I'm focused on like fitness has taken a backseat.
49:33Like we don't have to be balanced with everything right now. Like there can be things that I'm going to let drop on the floor for a little bit while I'm in the pursuit of something purposeful and meaningful to me.
49:42It's like, are you burnt out or are you just spending too much time on things you don't really like to do? You have no reason why you're doing them. And I think half the time, people just don't have a why big enough.
49:51And if their why was bigger, they would actually be able to do the thing that they needed to do that was right in front of them. So I totally agree. It's it's kind of funny too.
49:58We teach people about buying businesses a lot. And, uh, and I actually use in one of my slide decks, the reticular activating system, because one of my favorite mentors, he said to me, like, this incredible line.
50:11He's like, um, imagine you're walking on a path and the path is littered with rocks. And he shows me a picture of a rock. It's a very ordinary looking rock.
50:18And I go, yeah. That's a rock. He goes, did you pick this rock up on your rock?
50:22I go, I don't know. Probably not. Seems heavy.
50:24And he goes, well, if you were to crack this rock open, there's all these indicators on this rock that inside of this rock is a diamond. And so when they crack it open, they show that there's a diamond in the rock. And he goes, the problem with you is your opportunity will always be limited by your ability to recognize it.
50:38And so if you can't recognize opportunity around you, you'll never even realize it was there. And that's what it's like when you're looking for a deal. If you're trying to find a business, if you're trying to buy something, it isn't going to, like, come up and slam you in the face, and you don't even know what it looks like yet.
50:51So how can you find it when you don't know what what it looks like? I think a lot of particular activating system that's interesting is life, the things in life that are gonna make you successful. They're not a Toyota red car, which we already know what it looks like.
51:03You have to, like, have the reps to realize what is activating and then go after it. Yep. Just like the first time you saw a lion in the Savannah, you really maybe didn't have the word for a lion.
51:12You had to kind of explain this thing's gonna murder you. And so I think it's so important that people understand this rewiring of the brain because you can change your entire perception about what's around you with everything from success in life to buying a business, which is the weirdest of things. Yeah.
51:26I was gonna say, like, it's a perfect example because it's true for buying a business, but then also my mind immediately goes to relationships.
51:32And people and you're like, oh, like, how do you meet your soulmate? How do you attract the love of your life and all that? I mean, I dated like a scientist, and I had a very clear with every person I dated, like, was what I don't like and what I would do, like, that I wanna carry forward, that I wanna add to my list of traits that I want in someone.
51:48And my fiance that I'm with now, like, he checks every single box on the list. And so what you're saying with The Rock is like, how would I have known who I was looking for if I had not specifically described what that thing who that person was?
52:04And I think a lot of like, it's true for not just business, but so many different things in life, like the job that you want or, um, the relationship that you want to be in. You need to be so clear about it. And exactly like you're saying, like, you don't know what that looks like, then it could be right in front of your face and you're you won't even realize it.
52:22That's why it's so important, especially in this age where AI and everything is trying to distract us every seven seconds. There's just we're in a distraction machine nonstop,
52:30basically. And so if you can't take your brain back from this reality around us, I think you're going to be in a world of hurt. So I think it's so important, the work that you're doing.
52:39I know a lot of people are like, oh, she's a beautiful girl on the Internet talking about mindset. It's like, no. No.
52:43It's way deeper than that. Like, if we can get people to actually take control of their brain and recognize it, then we can take our power back from a series of machines that are incredibly adept at stealing it from us. Mhmm.
52:53So I'm glad you're doing the things that you're doing. And I wanted to I wanted to hit on, like, two other really, uh, really specific things, which is in this world with all this information, you're a scientist.
53:04You just said you date like a scientist, but there are so many studies. There's, like, a study for every side of everything.
53:09Yeah. Are there tricks that you use to try to determine, like, this is real information? This is fake information?
53:16This is a good study? This is a bad study?
53:18I will say, when I was in my PhD, we had a whole class where it was literally just different person would present a different study every single week, and we would just tear it apart. So every study has flaws.
53:32And I was one of the I've been the person doing them. So and and I know personally that they're done by humans, and humans are, by definition, imperfect. And so every study is going to have its flaws, which I think is why it's important.
53:45I think even more important than looking at one study versus another is looking at many over the same topic. And so for me, when I am wanting to dive into, you know, like, a topic, I read many studies and many articles and if possible, a meta analysis, which is sort of like a summarization of a ton of different studies.
54:06And I think that's the way that you can actually and then there are journals that are, you know, quote, unquote better than others. Like, if it's published in Nature Neuroscience, then it's probably pretty good.
54:17Um, it's probably a pretty cool study. But then also there have been studies like there was this one study that we looked at that was in Nature Neuroscience that was a rat hide and go seek game.
54:26And so there it's not it's not so clear cut. I think sample size is extremely important. And so when you're reading a study and you you're looking you want to know whether or not it's good, you can look at sample size.
54:37And if it has, you know, few, like, less than I don't I don't wanna give a specific number, but if there are few participants, then it's more like there are outliers in every single study. So it's I think it's important to look at studies with giant sample sizes.
54:53Those are better. And if if there's if it's a small sample size, then I think it's also just important to be aware of that.
55:00Like, it doesn't mean that, oh, this study is wrong. Like, there's this one study that I really like, and it's a very small sample size. But also, you know, I recognize that it's on the frequency 528 hertz, which is a solfegeo frequency and in the spiritual kind of side of things, it's correlate like we think of the heart chakra.
55:16And like in the spiritual world, that's what that is. And so, of course, there's not going to be a ton of studies on that, but there is a very small study that shows that actually it can have the ability to reduce cortisol and relieve anxiety and stress. And I've actually found in people that I work with that it's extremely effective with people.
55:34And so I think that it's important to recognize also that, like I said, there are outliers in every single study, and it's and I I like that you bring up AI. And and I think in in this age, it's not just about AI.
55:46It's just about information in general and being tuned into your own intuition. And knowing that, okay, this there might be a meta analysis and a billion studies showing this one thing, but actually my intuition is telling me this, and this other thing actually works for me better.
56:02And if that's okay too. That doesn't mean that you like, you might just not fall into this specific category. So I think on like, being able to listen to your intuition and being in tune with yourself is one of the most powerful things that you can do.
56:15Yeah. I like it. And checking your facts too.
56:17Yeah. You know, I think I saw a video the other day. Don't I don't know if you saw it.
56:20It was, like, kinda like an old Eastern European, maybe Japanese looking monk.
56:26And, uh, and he had this study that he was talking about about how, um, when a woman in in feng shui, uh, philosophy, if if a woman is laying often, you know, in her house out of laziness
56:39I know exactly what she's talking about. And
56:41and, you know, sleeping too much and lazing about that, actually, according to feng shui, this is good. She is bringing, like, calm and peace to her household and blah blah blah blah. Whole study.
56:51I watch it, and I'm like, this can't be true. And then I see how many it's like 3,000,000 views, 300,000 shares.
57:00And I look at the comments, and everybody's like, oh, exactly. I knew it. You know?
57:03So it's a lot of confirmation bias. Yeah. And lo and behold, one, the study's not true.
57:08I look it up online. Of course. There's no such thing as, like, feng shui lays about strategy.
57:13And then two, it's AI. It's not even a real human. Oh, wow.
57:16It's actually created it's it's just like some AI derived monk who now has 2,000,000 followers online. I've seen those videos. I know exactly what you're talking about.
57:24Well, and I've seen them rip yours off. So I've even seen ones where there's, like you know, I've obviously seen it with me too. But Yeah.
57:29Like, I've seen, well, they'll take something that you say, twist the word slightly, recreate it, but it looks just like a woman. There's just something tiny bit off where I can kinda tell it's AI.
57:38But increasingly, that that idea of intuition and then double checking is so important because holy hell, they're gonna be able to just, you know, take information from everywhere and and really make us question things, which is why I think it's important, like, that you've trained. Do you have a background in this?
57:53I don't think that's the only way we should judge people, but, man, we gotta have some sort of color. Yeah. And I think that's where in my content especially
58:01I I love a good study here and there to describe something that I'm talking about, but a lot of my content, I would say most of it, is really more on the scientific principles and foundations of the way that the brain works. Like, I'm not over here like, oh, this study I do have some content like that when I'm finding out something cool, but I I really like to talk more about, like, for example, the default mode network and, you know, kind of what we know about the way that it works and then extrapolate that to something that we go through in life.
58:33And I'm like, this is what, you know, neuroscience explains about the brain, and then this is how we can use it rather than just being like, oh, this study shows this, so this is the way that it is. Yeah.
58:42It's smart. Let's let's end on two things. Um,
58:46if people use AI frequently now, are we seeing anything in brain science about
58:51that having a negative effect on their brain? Are you tracking this at all? Yes.
58:55So there's a a kind of I mean, it's gotta be recent. Right? It's kinda new.
58:58But it's a study, um, out of MIT that's shown that okay. They had people use AI versus Google versus nothing to write essays.
59:09And what they found was that over time, it led people that used AI specifically, like, less engagement in their brain, less activation, and overall less critical thinking.
59:19Yeah. Less it shows that over time, we have a decrease in critical thinking abilities. And I I make that point specifically, and I like that study because I talked about on social media about, hey.
59:30AI is cooking our brains, And people were like, oh, but how is that different from Google? And it's a lot different because when you're Googling something, you're having multiple sources come up and multiple results, and you have to read through those results and then come to your own consensus.
59:47That takes critical thinking ability and logical thought, and AI doesn't work like that. It's ask a question and here you go. This is it.
59:55Um, even if you ask it for multiple things, multiple kind of sources, it's still summarizing these multiple sources. It's doing all of the critical thinking for you and taking any of that out of the equation. And I think, you know, beyond that one step further kind of tying in the intuition point of it as well, and this is from my own experience.
1:00:12Most of my content is from my own experience, and then I'm like, I wonder how this is affecting my brain. I I remember I was sitting and I was actually trying to make content and I was like, why am I blanking? And I had realized that, you know, a practice that I have in my life that is extremely helpful, it's helpful for my creativity, for being in tune with myself, for, you know, making content, but also just, you know, being ordered in my own brain is talking to myself.
1:00:39Like, always if I'm driving, if I'm going for a walk, I will straight up be like, Em, how are we feeling? And I'll be like, oh, sorry I feel right now. I'm like, okay.
1:00:47Like where are you on your way to? I will literally talk to myself like I am talking to my best friend and be like, oh, like I'm like I'm feeling a little anxious right now, a little overwhelmed. Oh, why are you feeling that way?
1:00:56And literally have a conversation with myself. What I stopped do I stopped doing that kind of when AI and ChatGPT came out because there's this external brain that I can go and have a conversation with, and so it doesn't have to be by myself.
1:01:08And at first, that was great. But what I started to realize was over time, I wasn't takes you out of connection with yourself and your own intuition, and and it it trains dependence, not intelligence.
1:01:20And so I stopped doing that, and I'm back on talking to myself when I realized that of life talking to yourself crying in the gym is not a picture of you now. It's incredible. That's like, me, like, driving in the car.
1:01:31Like, I'm I'm like, oh, yeah. And people definitely think I'm on the phone, but I'm not. And sometimes if I'm going for a walk, I'll put headphones in so people think I'm on the phone, but I'm fully just talking to myself.
1:01:42And it's it's so powerful, you know, and it's great. And I I come to the most amazing realizations and like resolutions to things and, you know, and just thinking about just so many different things about life doing this, and I'll I'll have the most incredible, yeah, realizations.
1:02:01And I I remember, I mean, I tell my fiance, I'm like, oh, like I I had a realization. He's like, oh, what a surprise. Because I I I have at least before AI, I would have one at least once a day that was life changing.
1:02:11Like, literally life changing, shifting the way that I think, and then after that. So, yeah, I I don't I don't do it anymore. I actually talk to myself.
1:02:18And then if I want to, I'll kind of do a voice memo recording of that whole session talking to myself. And you can just copy the transcripts, put it into ChatGPT, then just have it bullet point everything out because I still do like to have it visually, but because I like to analyze myself like that.
1:02:33But but yeah. I think outside of sort of, you know, reducing our ability to for to critically think, it it it trains dependence on something outside of ourselves.
1:02:44And something that I tell people in Minecraft all the time in my program is, you know, all of the answers are within you. Like, if you are in tune with yourself and your own intuition, like, people will ask me and there's also a thing as a dumb question, but people will ask me questions. And I'm like, why are you asking me that?
1:03:01Like, that is a question for yourself, and that's a question that only you can answer. Like, I can't sit here and tell you what to do.
1:03:06You need to, like, do what's aligned with your own intuition. And and, you know, I think with AI, we're almost training outsourcing ourselves.
1:03:15I think yeah. I'm actually I have a couple friends that have, like, therapy apps, I guess, uh, that are AI based, and I just can't get get on board.
1:03:24I just can't. And even if they're talking back to you, I do think that, you know, this idea of being able to work through your own thoughts and then maybe you could go later to something and say, like, is there a historical precedence for this? Like Right.
1:03:35What does this mean in my brain? And are there some ideas? But the idea that every time you're feeling something, you talk to a machine that is already preprogrammed to be relatively narcissistic and that it wants you.
1:03:47It basically is like, as my friend Arthur Brooks would call it, a dark triad narcissist, which is it wants attention because it is programmed for more use. That's how it makes more money, aka how the platforms make more money as you use it more. It's programmed to actually give you positive feedback because that increases your attention loop, and it's also programmed for confirmation bias because then you'll use it more.
1:04:08And so, you know, I remember I was using Clog the other day, and I'm a huge AI fan for building things. Like, building things, it's unparalleled. Nothing has ever existed like it.
1:04:16It will remove human, like, monotony in a way that I don't think we're ever prepared. We're we're we're not prepared for it.
1:04:22Um, but when it comes to critical thinking, I would never use it. I mean, I went to Claude the other day, and um, it was when the Claude code or Claude Cowork just came out, which is basically, um, it's it's a way for you to code without actually coding.
1:04:35Yep. Yep. And so, anyway, um, if anybody wasn't wasn't aware.
1:04:38And so, uh, I went in there and I started using it. I'd never used the thing before. I'd used Claude intermittently, so it couldn't be very trained on me personally.
1:04:46But I was asking for some sort of, uh, data on something in the business. Like, hey. This is happening.
1:04:51I think it's this reason. Um, you know, we we need to go deeper into, I don't know, lead capture, like, whatever. We're not we're not having the conversion that we want.
1:04:57Let's just pretend like that was it. And so it gives me this whole thing, and, um, I ask it to look at a bunch of data. It gives me a bunch of data back and a lot of opinions.
1:05:06And I didn't ask it for opinions. I asked it for data. And the opinions were really fascinating.
1:05:10They were very strong. And at the end and I said, like, give me, like, multiple different modes of this, lots of different pathways. Like, what do we think these things could be?
1:05:18And at the end, it literally gave me an opinion, and it was like, you need to stop planning and worrying about this so much and make a decision. Like, you're fully capable of this.
1:05:28And I was like, the fuck am I asking your opinion for? And then I was like and then I was like, um, please cite your sources. I don't see any of the sources cited.
1:05:37Where are these from? And you're like and it apologized. It was like, you're right.
1:05:40I'm sorry. I made those numbers up. And I screenshotted.
1:05:43It was so ludicrous. I sent it to the CEO. I was like, the fuck is this?
1:05:47And he's like, we're working on it. No.
1:05:49I mean, I've I I I've when I was fresh out the PhD and I was doing something, I remember I was talking to it about something about, like, one of the research projects. I think actually it was why I was in my PhD, and it straight up was wrong. And it will it will it will straight up answer incorrectly.
1:06:05And and yeah. So I think when it comes to certain things, I mean, it's definitely, like, it's not always correct, and you need to double check it.
1:06:12But, yeah, I think it and I don't want to demonize it, though, because like you said, it is it can be very helpful. Like, I know, like, my business partner uses it a lot for different things, and it's great. And it's even been great for me, and it's it's helpful it's helpful for even, like, organization and things like that.
1:06:27And like you said, like, monotony and just different, like, admin tasks, it's very helpful. But when it comes to, yeah, being doing the things that humans do best, which is also, like, being creative and and thinking critically, it's it's really important.
1:06:41And I think also we're moving into this new age where imperfection and I think I think one of the greatest things that AI is actually teaching us is the beauty in imperfection. Like, I think, you know, when we hear a video or a script that's written by AI, we can we we don't feel as connected.
1:06:58It feels a little disconnected. It doesn't feel, you know and and it's almost showing us that imperfection. And we've always heard, you know, oh, there's like, imperfection is beautiful and all that, and we've heard that.
1:07:10But I think AI is actually showing us that that there actually is so much beauty and imperfection.
1:07:15Yeah. Well, okay. Here's what I wanna close out on.
1:07:17This is selfishly for me, but it's been so fun watching your content journey. And I was curious. You know, you're at, like, basically 2,000,000 followers now on Instagram.
1:07:26You've been doing this for two years. Right? Like, two and a half.
1:07:29Two and a half. Yeah. Amazing.
1:07:31And, um, and you're growing like crazy.
1:07:34You have incredible engagement. You take complex topics really simply. And I was wondering how much of your content do you use, like neuroscience and how we think about things into even the way that you communicate?
1:07:46Not at all. Really? Not at all, surprisingly.
1:07:49And I have people that have asked me, oh, is there a reason that you do you move this way? And I'm like, no. I'm I am you know, like I said, throughout this episode, like, I I was diagnosed ADHD in high school.
1:08:02And so the way that I share content is very much how I would wanna hear it, and that's just I make it for me. And I I like, my assistant, my full time assistant is my best friend since high school, and she loves my content too. And so if I have an idea or something cool that I learn, I will literally call her up and tell her about it.
1:08:20And the way that I tell her is the way that I make the video because if I can make her understand it and keep her engaged, then I know it will work for the audience. And so for me, it's yeah.
1:08:31I don't I've been I've been kind of people have asked like, oh, are you using like psychological? None of it at all. It's it's really just whatever I'm excited and lit up about, and I found that the content that does best is the content that I'm the most excited about.
1:08:46It's whenever I'm energized behind an idea, those are the ideas that do great. Like the extreme one, the one about the neuroscience why you need to be extreme, like, I had just done a whole coaching call on that. I got off the call and I like, I didn't make a video about this.
1:08:57Didn't even really think it through, just recorded it, and then it hit like 12,000,000 views. So,
1:09:01yeah, there's there's no real kind of, like, psychological tricks behind good road map. Like, the idea of you need to be excited about what you're creating. If you don't want it, nobody else probably will.
1:09:11And I love testing it past another human. Yeah. Or, like, having one human that you're talking to as opposed to, you know, you're talking to 2,000,000 people.
1:09:21Well, that's kinda like this amorphous
1:09:23thing. Yeah. I think the type of people and this is true for not just me content creating, but anyone having goals or in in general.
1:09:30Is it definitely important the type of person that you run it by? Like, my fiance, for example, he there's been times where he's completely not on the same page. He's just and I'll say it, and he'll be like, I don't know about that.
1:09:42Like, there was one video I wanted to create of like, I call it my armpit video, but it's about, you know, like, your armpits don't stink because of sweat. They smell because there are there's bacteria that lives in your armpits that breaks down the sweat into smelly molecules. That's actually why.
1:09:56And and knowing that for me personally, I have very sensitive skin at least in my armpits. And so I've always I've had to use, like, either special deodorant or just straight up hand sanitizer. And if you use hand sanitizer, it actually kills the bacteria on your skin, then your sweat doesn't get broken down into those smelling chemicals, and you just straight up don't smell.
1:10:13And so I wanted to make a video about that. And he was like, why would you make a video? But but that video, like, popped off and it did great.
1:10:21And I was like, because I'm excited about it. And I'm like, it's some a little cool scientific fact. And and so, yeah, I think I just say that because, you know, there are people that you're going to tell your ideas to, your goals to, your dreams to, who are not going to get it.
1:10:36And that doesn't mean that it's not a good idea or a good goal. I think that's where and and that doesn't even mean it's a bad person. Right?
1:10:42Like this is straight up my fiance that I'm we're talking about and he he loves me. And so but my best friend, she's on the wave. Right?
1:10:48Like she thinks about things the way that I do. She's very into, you know, spirituality, neuroscience, manifestation, all of that. And so it's also, know, running it by someone who can who gets it.
1:10:59And I think it's also okay. Right? That there are people that aren't going to get it to you that drives engagement.
1:11:04And so that's where, you know, you know, I think yeah. I was reading the creative act by Rick Rubin, and he was saying like, the best art polarizes people. And if everybody if everyone thinks it's beautiful, then you probably haven't gone far enough.
1:11:16And there's a quote that I love, and it's like, if everyone you tell your dreams to can understand them, then you're dreaming too small. And it's all it all kind of goes hand in hand. Right?
1:11:24And so it's actually, like, a great thing if people don't get it. It means that you're on the right track. So good.
1:11:30Yeah. If your parents understand what you do for a living, you're probably not thinking big enough. I love it.
1:11:34M on the brain on all the socials. Is that right? Is it m on the brain on YouTube too?
1:11:38Yep. Yeah. Yeah.
1:11:39Oh, well, on YouTube, it's mainly just my podcast, which is Planet M. That's what it is.
1:11:44Yeah. So I do have an m on the brain YouTube channel. It's they're really old videos from when I first started out, which maybe maybe you you wanna go and see the beginning of my journey.
1:11:55But, yeah, it's if you wanna, like, watch my podcast on YouTube, then it's planet m. That's amazing. And the business is Minecraft?
1:12:01Minecraft. Thank you so much for coming on the podcast. This is amazing.
1:12:04Thank you for having me. I've had so much fun.
The Hook
The bait, then the rug-pull.
The cold open is a montage of the sharpest lines to come: work-life balance is a scam, obsession filters your reality for opportunity, and AI trains dependence not intelligence. Then Codie Sanchez introduces her guest and hands the floor to a single, unifying claim she'll spend the next hour proving from every angle.
How they asked for the click.
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
