The argument in one line.
Building a recognizable personal brand requires engineering your niche through five to six pillars, posting daily content across a funnel that balances viral top-of-funnel clips with authority-building tutorials, and executing consistently for ninety days until the algorithm a.
Read if. Skip if.
READ IF YOU ARE…
- You're a complete beginner on social media with zero personal brand and want a structured system to build one from scratch in 90 days.
- A fitness, business, or lifestyle creator with 1-6 months of posting history who's posting randomly and needs a niche-finding framework plus content strategy.
- You have an existing skill or expertise but haven't positioned yourself as a personal brand yet and are ready to commit to daily posting across multiple platforms.
- A competitive person motivated by external accountability who thrives in challenge formats and would benefit from a defined 90-day sprint with clear execution benchmarks.
SKIP IF…
- You're already an established creator with 100k+ followers — this is foundational content designed for people starting from zero or near-zero.
- You don't have capacity to post 6 short-form videos daily across platforms or prefer long-form, evergreen content over high-velocity posting schedules.
- You're in a niche outside fitness, business, or lifestyle (fiction writing, art, music production, etc.) — the examples and brand-building logic are heavily tailored to creator economy verticals.
The full version, fast.
Building a personal brand on social media in ninety days requires engineered intent, not random posting. The method starts with defining five or six brand pillars at the intersection of your expertise and genuine interests, then funneling content into three layers: top-of-funnel videos for broad reach, middle-of-funnel for personality and values that turn viewers into fans, and bottom-of-funnel tutorials that prove authority and convert attention into income. Execute by posting six videos daily across TikTok, Reels, Shorts, and Snapchat, batch-filming to stay ahead, replying to comments thirty minutes a day, and auditing analytics weekly to double down on what works. The first two weeks are research and planning; weeks three through twelve are where most quit, but persistence past week eight is when compounding begins.
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00:00 – 01:57
01 · Hook + credibility stack
Challenge framing, Pathway prize reveal, then rapid-fire social proof: 1.3M YouTube, 2.7M Instagram, 2.9M TikTok, $12/hr detailing job to millions per month.
01:57 – 04:05
02 · Phase 1 — Brand pillars
The Pillar Method: List A (expertise) + List B (interests) → circle 3 from each → 6 brand pillars. Alex's example: aesthetic physique, bodybuilding nutrition, social media growth, Christian faith, motivation/mindset, lifestyle entrepreneurship.
04:05 – 08:00
03 · The content funnel
Top of funnel (virality/attention), middle of funnel (connection/personality/beliefs), bottom of funnel (authority/conversion). Key insight: people don't pay for information, they pay for implementation and accountability.
08:00 – 11:24
04 · Daily posting schedule
Post 6 videos per day: 4 top-of-funnel (broad/viral), 2 bottom-of-funnel (niche tutorials). Repurpose to TikTok, Instagram Reels, YouTube Shorts, Snapchat Spotlight. Batch filming is the unlock.
11:24 – 13:00
05 · Weeks 1–2 checklist
Build foundation: create accounts, optimize bios, study 5 model creators, save their top 10 videos, build a content vault of 50 ideas. Don't post yet — plan first.
13:00 – 14:36
06 · The 90-day emotional arc
Wks 1–2: excited. Wks 3–5: doubt. Wks 6–8: want to quit (the suck). Wks 9–12: magic — faster editing, natural ideation, real growth.
14:36 – 16:45
07 · Engagement + tracking habits
Daily: 30 min community engagement (reply to comments, DM savers/sharers, comment on 10-20 niche creators). Nightly: 15 min analytics review. Weekly: 30 min content audit — double down on winners, kill losers.
16:45 – 18:03
08 · Challenge rules + CTA
Challenge starts Feb 15, ends May 16. #pathwaygrowtchallenge on every post. Tag Alex. Fill the landing page form. Post at least once daily (aim for 6). Three winners by views, follower gain, and engagement.
Lines worth screenshotting.
- Brand pillars are built by listing your top expertise items and top interests, then circling the three you feel most strongly about from each list.
- Every piece of content you post should map to one of your five or six brand pillars, or it is not building a recognizable brand.
- Top-of-funnel content stops the scroll but does not make money — connection content in the middle funnel is what converts followers into buyers.
- Two failed YouTube channels before a successful one is common; consistency over the third attempt, not the first, is what compounds.
- Social media has a funnel structure: top funnel maximizes eyeballs, mid funnel builds belief, bottom funnel converts niche audiences into buyers.
- Posting six videos a day across every short-form platform is a deliberate volume strategy, not a content quality strategy.
- Without a plan, posting frequently is just throwing content at a wall — productive-feeling but directionally useless.
- Personal brand monetization requires knowing what your audience believes, not just what they watch.
- A 90-day challenge with a high-value prize (one-on-one coaching) as the outcome is a proven activation mechanism for passive audiences.
- Committing publicly to a challenge outcome creates accountability pressure on the challenger, not just the participants.
- Brand pillars create recognizability — without them, your account looks like any random consumer page regardless of follower count.
- Making more in a month than doctors make in a year does not require a degree — it requires platform leverage applied systematically over years.
Six videos a day, ninety days, different person
What it teaches
Alex Eubank's complete personal-brand playbook: six brand pillars, a three-tier content funnel, a daily posting cadence of six videos across every short-form platform, and a 90-day emotional roadmap for getting through the inevitable suck.
01Hook + credibility stack
- Establishing credibility before teaching (1.3M YouTube, 2.9M TikTok, $12/hr car detailing to millions per month) answers the unspoken 'why should I listen to you' before the instruction begins.
02Phase 1 — Brand pillars
- A recognizable personal brand is built on six pillars — three areas of expertise plus three genuine interests — not random posting across whatever feels productive that day.
- Every piece of content for the next 90 days points back to one of these pillars, which is what makes the brand coherent rather than just a collection of individual videos.
03The content funnel
- Top-of-funnel content gets eyeballs; middle-of-funnel content builds connection; bottom-of-funnel content converts attention into authority and income — each level requires different content and a different posting frequency.
- People do not pay for information — they pay for implementation, accountability, and access to someone who has already failed at the thing enough times to know what actually works.
04Daily posting schedule
- Six videos per day — four broad top-of-funnel and two niche bottom-of-funnel — repurposed to every short-form platform simultaneously maximizes the surface area for any given video to find its audience.
- Batch filming is the practical unlock: building a content bank continuously means you are always drawing from a vault rather than scrambling to create and publish on the same day.
05Weeks 1–2 checklist
- The first two weeks are for planning, not posting: find brand pillars, create accounts, study five model creators, save their top ten videos, and build a vault of 50 content ideas before the first video goes live.
06The 90-day emotional arc
- The 90-day arc is predictable: excited in weeks one and two, doubting in weeks three through five, wanting to quit in weeks six through eight, and seeing real growth in weeks nine through twelve.
- The suck is the filter — it removes everyone who does not want it enough, and getting through it is what separates the people who build something from the people who tried.
07Engagement + tracking habits
- Thirty minutes of daily community engagement — replying to comments, DMing people who shared your content, commenting on niche creators' posts — compounds into the loyalty that makes followers into fans.
- A weekly analytics audit that identifies patterns in the top three videos and doubles down on what worked while cutting what flopped is the feedback loop that improves output over time.
08Challenge rules + CTA
- The 90 days will pass whether you use them or not — the only question is whether you are in the same place at the end or a meaningfully different one.
Terms worth knowing.
- Personal brand
- The public identity a creator builds around themselves online — a consistent mix of expertise, personality, and message that audiences recognize and follow.
- Brand pillars
- A small set of recurring topics or themes (usually three to six) that every piece of a creator's content ties back to, used to keep an account focused and recognizable.
- Content funnel
- A framework that sorts content into top, middle, and bottom layers based on intent — top for reach, middle for connection, bottom for converting viewers into customers.
- Top of funnel
- Broad, high-reach content designed to stop the scroll and introduce a creator to as many new viewers as possible, with little expectation of immediate monetization.
- Middle of funnel
- Content that deepens audience connection by sharing values, beliefs, and personality, turning casual viewers into loyal fans rather than passive followers.
- Bottom of funnel
- Highly specific, value-dense content that demonstrates authority and expertise, used to convert engaged viewers into paying customers or program members.
- Short-form content
- Vertical video typically under 60 seconds designed for mobile feeds, including formats like TikTok videos, Instagram Reels, YouTube Shorts, and Snapchat Spotlight.
- Repurposing content
- Taking a single piece of content and posting it across multiple platforms to maximize reach without producing entirely new material for each channel.
- Batch filming
- Recording many pieces of content in a single session and saving the clips for later use, so creators have a stockpile to draw from instead of filming daily.
- Content bank
- An organized library of pre-recorded clips, B-roll, and footage a creator can pull from when assembling new posts.
- B-roll
- Supplemental footage layered over the main shot or voiceover — gym scenes, lifestyle clips, close-ups — used to add visual variety and hold attention.
- Hook
- The opening seconds of a video, designed to grab attention immediately so viewers don't swipe away before the main content lands.
- Viewer attention / drop-off
- An analytics measure showing when viewers stop watching a video, used to diagnose weak hooks, slow pacing, or losing-interest moments.
- CTA
- Short for call to action — an explicit instruction telling the viewer what to do next, such as following, clicking a link, or commenting.
- Bio
- The short profile description on a social media account that tells visitors who the creator is, what the account is about, and where to go next.
- Model creators
- Established accounts in the same niche whose successful videos a new creator studies and uses as templates for structure, hooks, and topics.
- Saves and shares
- Engagement signals where viewers bookmark a post or send it to others, weighted heavily by algorithms as indicators that content is genuinely valuable.
- Going live
- Broadcasting an unedited real-time video stream to an audience on platforms like TikTok or Twitch, used to deepen community and interact directly with viewers.
- Discord
- A chat platform organized into servers and channels, commonly used by creators to host private communities where fans can talk to each other and the creator.
- Twitch
- A live-streaming platform focused on gaming and real-time creator broadcasts, often used to build community alongside short-form posting.
Things they pointed at.
09:16channelTikTok
09:16channelInstagram Reels
09:16channelYouTube Shorts
09:16channelSnapchat Spotlight
Lines you could clip.
00:00
“What if I told you that in the next ninety days, I could take you from someone that nobody knows to having a real personal brand that is blowing up on social media?”
08:00
“People don't just pay for information anymore. You can access this information everywhere, but they pay for implementation, accountability, and access to you as the authority.”
09:11
“People ask me is it quantity or quality? It's fucking both. So do both of them.”
17:37
“Where were you ninety days ago? Probably in the exact same place that you are right now. The same job, same school, same struggles, same bank account.”
17:50
“The worst decision is indecision. As long as you make a decision and execute, at least you will be better off than if you made no decision at all.”
Word for word.
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metaphoranalogystory
00:00What if I told you that in the next ninety days, I could take you from someone that nobody knows to having a real personal brand that is blowing up on social media? And what if I also told you that the three people who execute this method the best, I will will join Pathway for free and coach them one on one. So that is exactly what is happening.
00:16By the end of this video, you will have an actionable blueprint that you can follow over the next ninety days to blow up on social media. And if you actually execute and do the work, you could join Pathway and work with me one on one for free. But here's the catch.
00:29Most of you guys are gonna watch this video, nod your head, say that's cool, and then never do anything. So those three winners, I won because they're gonna be different. So real quick, before we dive in, let me show why you should first be listening.
00:41I've been doing social media for close to six years now. I actually had two failed YouTube channels in the past. One was like a lifestyle channel, and the second was a gaming channel.
00:49Now on my third, I've been doing it consistently for about six years. I've grown to over 1,300,000 subs on my main YouTube channel, over 2,700,000 followers on Instagram, 2,900,000 on TikTok.
00:59Not only that, I have made millions of dollars from social media from the various different pathways that I actually teach on this channel. And from that money, I've retired my dad, bought him his dream car, bought my manager's dream car, been able to bless those that I love around. I've worked with some of the biggest brands in the fitness space.
01:14Like five, six years ago, I was just like you. I wasn't making any money really. I was working at a car detailing job making $12 an hour, and I was attending a community college for a business administration degree.
01:24And now, flash forward to 2026, I can make more in a month than doctors will make in a year. It's just how it kinda works. It's pretty crazy, isn't it?
01:32And that's not the flex. It's just to show you what you can achieve from social media. It's so powerful.
01:36In this video, you're gonna learn a few things. Number one, how to find your niche and build out your brand pillars. Number two, the exact content strategy that can get you hundreds of thousands, if not millions of views.
01:49And then number three, the ninety day challenge and the rules involved in it. If you guys wanna actually win and go crazy this year on social media. If you follow every single day, you will be a different person by the end of it.
01:59So again, you execute what I'm gonna teach you and lay out for you in this video, you will be able to potentially win and get coached by me one on one. I'll connect you with brands. I will help you make money online on social media, and you will join Pathway for free.
02:11Alright. So let's first start with the foundation phase one, building your personal brand. So step one, obviously, is the most important.
02:18This is the foundation. This is where most people tend to screw up. They post random stuff, , hoping that it's gonna stick.
02:24They feel like they're being productive because they're at least posting, which I'll give you props for, but it's really worthless. There's no plan. So instead, we're going to engineer your niche from the start using a pillar method.
02:34Here's how it works. You're gonna make two lists. List a is going to be your expertise.
02:39What do you know more about than the average person? List b is going to be your interests. What are you passionate about, and what are you already consuming content about?
02:47Pause right now. I want you to go in your notes app or grab a piece of paper and write list a, list b. And I want you to write down on list a, your expertise, list b, your interest.
02:57Pause the video. Write it down right now. Write it down.
02:59Write them down. Just brainstorm. Write them down.
03:01So now I want you to circle from each list three of the things you feel the most strongly about. The three that you could talk about endlessly day by day talking to a wall and you could keep talking about it for hours on end. Now these six things, these are going to be your brand pillars.
03:16You can do more if you want, but I recommend at least five or six. Every single piece of content that you make for the next ninety days are gonna be based around these pillars. So I'm gonna show you an example of what my six brand pillars could look like.
03:27Again, this is mixing in my expertise with my interests. Number one, aesthetic physique. That's like my bread and butter.
03:33Number two, bodybuilding nutrition. Number three, social media growth strategies. Literally what you're watching here on the YouTube channel.
03:39Number four, Christian faith and value. Something that I've incorporated in my content for a long long time. Five, motivation and mindset.
03:46You might find something like yapping videos on TikTok where I just talk about something trying to motivate people. And then lifestyle entrepreneurship. This is where you see me traveling with my fiance, buying cool cars, stuff like that.
03:56So this is exactly kind of what I follow from my own brand pillars on my own account. So you can see how it all connects. Every piece of content that I post fits into one of these six categories.
04:05And this is exactly how you build a recognizable brand, not just some random ass consumer page that looks like any random account on social media. So now that you have your brand pillars, hopefully about five or six of them, you need to understand how content converts followers into cash.
04:19Because having millions and millions of followers will mean nothing if you can't monetize from it. So this is where the content funnel comes in. It's a funnel framework.
04:27The top of your funnel is gonna be where you usually post majority of your content. Right?
04:31This is gonna be what you want for virality. The middle of funnel, this is gonna be a little bit less percentage of your post, but it's still very important because this is where you build connection. This is your core belief, your core values, and your core message that's gonna get portrayed to your audience or your content.
04:45Now the bottom of the funnel, this is conversion based. This is providing very niche specific deep value to your audience. So now let's break down each level a little bit deeper.
04:53Starting with top of funnel. So the goal at the top is to get again as many eyeballs as possible. For the sake of this video, I'm gonna use examples from the fitness industry, which is what I was able to get into.
05:03So this might look like transformation videos, physique posing montages, using some trending audio, get ready with me in the morning, come with me to go to the gym.
05:11This could be like brain rot, like funny fitness memes and skits, and like basic b roll montages, stuff like that.
05:18The goal with this is to stop the scroll. The goal is to stop the scroll. Get people to look at your This is usually where you're going to be having like the highest posting frequency.
05:27So, yeah, the top of the funnel, it's very broad. It's very aesthetic. It's entertaining.
05:32It's meant to get people just to come see who you are, to know and become aware of who you are. But here's the thing, this alone is not gonna get you paid. This is not gonna make money because people will watch one video, laugh at it, think it's cool, and swipe right past you because there's nothing, there's no personality, there's no message, there's no belief that's incorporated in that video.
05:48This is exactly where middle of funnel content comes into play. So the goal with middle of funnel is make people connect with you. You as a person, not just your physique or your lifestyle, but to connect with you.
05:57Who are you? What do you stand for? What's your core message?
06:00What do you feel strongly about? Right? That's the middle of the funnel that's gonna separate you, and this is why I say it's not it's not enough to just have a physique on social media.
06:06You have to be able to connect with people, and this is where that connection starts. The goal with social media to really build a strong following is to get people to feel something. You need to make them feel something, and the best way you can make people feel something is by connecting and resonating with the beliefs that they strongly feel about too.
06:21That's your target This could be your values and beliefs. This could be a bible study. This could be your training philosophy.
06:27This could be your own life story, your journey, your struggle, something you've learned in life, something you feel very passionate that you just wanna pick up the camera and talk about it for other people to see and resonate with. So this is where people could go from, oh, I like this guy's physique or or oh, this guy's kind of funny to hold up.
06:41I actually like this guy. I like this guy. I like his values.
06:43I like his personality. I like the way he talks. That's where they get more involved and invested into who you are.
06:48They start to understand your personality and they feel like they can relate to it. And this is exactly what's going to make people more loyal. Not just followers of you, but fans.
06:56Right? It's about the quality of the follower, not the quantity. Remember that.
07:00But you're still mostly not gonna be making money yet. That's for the bottom. So the bottom of the funnel is prove you know what you're talking about.
07:07Build so much authority and trust that it would it would be stupid to not listen to you. So this could be like very very detailed like, again, if we're talking on fitness could be very deep workout tips and tutorials. It could be like TNF styled workout videos.
07:19This could be me when I pick up my phone and talk about social media tips going really in-depth. This video you're watching is a bottom of funnel sort of video. Very detailed explanations.
07:28This be a video where you're showing like a client transformation. The bottom of the funnel is for the most niche type person following you, and it's also where you can try and convert followers into cash. The goal with this is to provide so much value for free.
07:41It's ridiculous. Right? You're actually teaching them.
07:43You're giving away all the secrets, all the sauce, all the education, all the value for free. And I know what you're thinking. You're probably saying, Alex, if I give everything away for free, why would anybody wanna pay me?
07:53Because people don't just pay for information anymore. You can access this information everywhere, but they pay for implementation, accountability, and access to you as the authority in the influencer.
08:04This is why I have Pathway. When people have accountability with me and the CSMs, that's why they wanna be a part of Pathway. Yes.
08:09You can find a lot of the information online for free, but who does not wanna have someone that they're doing it with? People that are keeping them accountable alongside them, having access to someone who already has done it time and time again and failed time and time again, that's where you're gonna be able to make your money from.
08:20So give everything away for free in your content. Do not hold back. So remember that the more value that you give away for free, the more people are gonna wanna with you and work with you and trust you.
08:29I want you guys to write this down. Your daily posting breakdown, this is gonna seem like a lot, but those who are gonna do it are gonna fucking do it. I don't care if the quality is not that great, just at least do it because the more volume that you do, the better you're gonna get it.
08:40People ask me is it quantity or quality? It's fucking both. So do both of them.
08:43You'll get better over time. Video one, I want you to choose your first brand pillar, and it's gonna be a top of funnel video. So this is more of the broad viral potential.
08:50Video number two for the day. Brand pillar number two, top of funnel, broad viral potential. Video three, brand pillar number three, bottom funnel, specific how to value based tutorial video, whatever it might be.
09:00Video number four, brand pillar number four, top of funnel, broad viral. Video number five, brand pillar number five, top of funnel video, broad viral. Video number six, brand pillar number six, bottom funnel, specific how to tutorial video, whatever.
09:13Four of them are broad to try and get attention, and two are gonna be very specific building authority value based content. And I want you to post these videos to TikTok, to Instagram reels, to YouTube shorts, and to Snapchat spotlight.
09:24Every single platform that has short form content, you need to be posting and repurposing this video to. Repurposing content is just taking one video you made and placing it across all different platforms. You have the best chance for success.
09:34So before you freak out about posting six times a day, relax. Okay? It's going to be fine.
09:38Make four top of funnel videos. It's not that difficult. Four top of funnel videos are extremely easy to make.
09:43I'm just having you learn how to get your feet wet and start posting online. It's not that difficult. If the six videos that I said that I wanted you to post every single day sounds like too much, is this where you need to learn how to go about batch filming content.
09:53You just need to start getting a catalog. Every single time you go to the gym, every single time you're getting up in the morning, grab a tripod, go buy a tripod, set your phone up, and film everything. Film close ups, film wide shots, get as many clips you can into a content bank that you can use for your content.
10:08Every single set that you have, have it filmed from a different angle and start organizing like your photo album to have different albums or whatever different type of, like, pillar that you're recording. I could probably not film another video for the next six months. And because of all the content and videos that I have, could still outpost you every single day just by all the content that I filmed before and coming up with new content ideas from shit that I already have filmed.
10:27So batch filming content will make your life so much easier to where you're not just scurrying every single day to go and film and edit a new video on the same day. I want you to spend weeks one and two on just creating this checklist. Okay?
10:38Building the foundation. Do not rush it. Follow along with me.
10:41I wanna make sure that you're listening. To find your six brand pillars, create TikTok, Instagram, YouTube accounts. I recommend making a new account.
10:46If you have your personal, make a new one. No one you'd you'll have more creative freedom posting on an account where you know people from school and your family aren't following you. Just make a new fucking account.
10:54You'll feel better about it. Just trust me. Optimize your bio with a clear CTA showing who you are and who you're making content for.
10:59I want you to then study five model creators in your niche. And then I want you to save their top 10 videos into like a separate folder on Instagram or whatever it might be. Copy and paste the links in your notes file.
11:10So you have at least 50 video ideas to start replicating your content from. I then want you to plan your first week of content. The first one or two weeks, I want you really to just focus on building the content vault.
11:19Finding the stuff that's been working for other people in your niche, people that have similar content to what you wanna be making, and just learn what's working. Look at the hook, the pacing, watch the other videos in this channel to learn more value on how to make good content, all that good stuff.
11:31And then I want you to plan your first week of content. So whenever you're seeing this video, just understand half time. I want you to get this right.
11:37Do not rush it. Have the plan of action first, and then you can execute on it. For now, weeks three to twelve, this is a ninety day execution plan, and this is where most people are gonna quit.
11:46Weeks one through two, you're gonna feel super excited, full of energy, full of motivation, excited to start and try and change your actual life that you're living. Weeks three to five, you're gonna start doubting yourself, asking yourself, is this even working? Is this gonna work out for me?
11:58Why am I even doing this? Week six through eight, you're gonna wanna quit. Your views might be super super low.
12:03You might start to feel embarrassed posting. You might start second guessing every single video that you're gonna go post. But weeks nine through 12, this is where the magic happens.
12:11If you get over that little hurdle of the suck of the part that we just call it the suck, it just sucks. Once you get past that, if you persevere through it, this is when stuff starts to make sense. You start learning how to make better quality content, creating content becomes less of a chore and just becomes a natural reaction.
12:26You start coming with more ideas on the fly. You learn how to edit more efficiently. Stuff just gets a lot easier once you do it over and over and over again.
12:36Next step, we're gonna be going over engagement, tracking, optimizing your social media profile. Engagement.
12:41For thirty minutes every single day, nonnegotiable, I want you to be doing this. Reply to every single comment on the last post that you made the day prior. DM anybody who has saved or shared your content or DM'd you.
12:52DM them back. Just engage with your community, and then engage with 10 or 20 different posts from the content creators that are in your niche. Just comment something funny, get people to see your name, and hopefully click on your profile.
13:03Now at nighttime, before you go to bed, I want you to spend fifteen minutes. I want you to check which videos performed the best today and which videos performed the worst. Sometimes it takes videos longer to marinate, so go check out maybe the last two or three days and look at what videos are doing best and look at what ones are doing worse.
13:17You can check the comments on and we can create follow-up content replying to a comment with another video for the next day. Kinda start to see a path of what's working, what isn't working. So you can start becoming mentally aware of, okay, maybe I I shouldn't do this content style as much, or this video did pretty good compared to the others.
13:30Let me double it down and do more of this style for the next day of content. And then a bonus, which is a huge huge game changer. If you have the extra time, I want you to spend thirty minutes to an hour on community building.
13:40This is this is sauce right here. Okay? I want you to go live every single day if you can.
13:46I know it's a tough ask, but there's a reason why not everybody's doing this shit. It's it's work. Okay?
13:50It's not as easy as it looks online. I want you to go live every single night on TikTok, on Twitch, you can play video game, you can battle people, you can engage with chat, and I want you to create a Discord. I want you to start building up a community Discord and engaging with people.
14:02Even if there's 10 people in your Discord, go chat with them in the voice chat, talk to them about life, answer their questions, do a bible study with them, whatever it might be, you need to start building and engaging with the community. Now another habit I want you to be doing is at the end of every single week, I want you to spend thirty minutes going over every single piece of content from the last week, and I want you to write down what three videos had the most views this week.
14:21Did they have anything in common? Which videos have the most amount of engagement and saves and shares? And look at the viewer attention.
14:27Look at when did the viewers drop off? Look at the analytics of the videos where people not watching past the first second. If you saw that, okay, I need to fine tune my hooks.
14:34I need more controversial or screen scroll stopping hooks. And then use that to adjust the structure of the next week of content.
14:40Double down on what worked and eliminate what flopped. And also try testing new angles on proven topics that worked in the weeks prior. Maybe you had a day in the life video do really, really good and it was a voice over.
14:50Maybe try another one where it's a day in the life, but it's like a b roll text on screen montage. Maybe you had a workout video that was cinematic do very, very good. Maybe try another version very similar, but do like a voice over.
15:00Try different delivery formats. Alright. So now you should have the complete blueprint, and it's just time execute.
15:05Okay? Weeks one through two, just spend time planning, researching your model creators, come up with video ideas, talk to chat GPT, have it give you some basic ideas so you know what you wanna go about filming, and start batch creating concept, but don't post anything yet. Once you're ready to start, you make your first video, that is day one.
15:20So this challenge is gonna start February 15. I'm gonna give this video some time to marinate, reach new people. Until February 15, start planning exactly what you're gonna wanna be doing.
15:29Because starting February 15, the first video that is posted is the first day of the challenge. The challenge will end 05/16/2026. Now in order to enter this challenge to be available to enter what we're gonna be giving away, I want you to comment down below I'm in.
15:44Make sure that you follow me on all social media platforms. Every single video that you post, there has to be the hashtag pathway growth challenge. And make sure to tag me in all of them.
15:52There's also gonna be a form, a landing page that I want you to fill down below. It's gonna be the first link in the caption, the first pinned comment, and I want you to put your information there because that's where you'll be able to reach out to in order to submit your engagement, your analytics for the entire ninety days.
16:04We'll be communicating with everybody via email, so make sure that you check your spam for any updates, and you must be posting at least once a day. I said six a day, but in order to qualify for the challenge, at least once a day. Obviously, I'm gonna tell you to do more because at least if you do 50 less what I tell you, it's still three videos a day.
16:21It's better than nothing. But you have to post at least once a day. There's no excuses for you to be missing a day.
16:25I don't care if you're sick. I don't care if your dog died every single day. So the way that we're gonna be picking the three winners is one, we're gonna pick whoever had the most amount of views during that ninety day period.
16:32The second winner, we're gonna pick whoever had the most amount of follows gained, not followers, followers gained during the ninety day period. And the third one, we're gonna pick who had the most saves and shares consistently, the best engagement across their whole platform. So whether you had zero followers or you're 50 k followers, everybody's starting on a level playing field.
16:49Every single week, I'm going to be tracking that hashtag, and some of you guys who post good quality content, I will be reposting all my own social media accounts and sharing to my story. So again, imagine getting posted to my story where I can get 500,000 story views. It really could boost your stuff.
17:03So make good quality content. I'm also gonna have a free Discord that you can join to hold yourself accountable with other people that are gonna be doing this challenge. Make sure you join that down below.
17:11This challenge is designed for everybody to win. Because even if you don't win the pathway mentorship by me, you still will be better off after that ninety day period than you were in the beginning. You'll be a better human being.
17:21You'll be better at speaking to the camera. You'll be better at filming content and editing content. You should have some sort of social media page established, and you would have learned so much.
17:29And look, I know ninety days might sound like a lot of time, but let me ask you this. Where were you ninety days ago? Probably in the exact same place that you are right now.
17:37The same job, same school, same struggles, same bank account, and that's the problem. You're not moving and time is just passing by.
17:44The ninety days are gonna pass whether you do this challenge or you don't. The thing is, the worst decision is indecision. As long as you make a decision and execute, at least you will be better off than if you made no decision at all.
17:55So that's it. Hope to see you guys actually execute on this. If you guys have any questions, I'll be in the Discord helping guide some of you guys along the way.
18:02Let's get it.
The Hook
The bait, then the rug-pull.
Alex Eubank opens with a double bet: a ninety-day blueprint for building a personal brand from zero, and a live competition where the three best executors win free one-on-one coaching through his Pathway program. The threat is immediate — he tells you straight that most people watching will nod, close the tab, and do nothing.
Named ideas worth stealing.
02:15model
The Pillar Method
- List A: expertise
- List B: interests
- Circle 3 from each = 6 brand pillars
Find your niche by intersecting what you know (expertise) with what you love (interests). Every piece of content you make maps to one of the 6 pillars — builds a recognizable brand instead of a random posting account.
Steal forJoe's brand pillars: dictation/tools, self-host stack, direct response marketing, creator content strategy, sobriety/mindset, build-in-public. Use in LFB Line onboarding or MCN+ content audit.
04:17model
The Content Funnel (3-tier)
- Top: virality/attention (broad, aesthetic, entertaining)
- Middle: connection/personality/beliefs
- Bottom: authority/conversion (deep value, niche tutorials)
Top gets eyeballs. Middle converts viewers to fans. Bottom converts fans to customers. Ratio: post majority top, some middle, some bottom. This video itself is a bottom-of-funnel piece.
Steal forDirect map to Joe's MCN+/JoeFlow content strategy. Top = tool demos/b-roll. Middle = build-in-public stories, sobriety/mindset. Bottom = deep tutorials (deploy JoeFlow, self-host Supabase).
08:29list
Daily Posting Breakdown
- Video 1: Pillar 1, top of funnel
- Video 2: Pillar 2, top of funnel
- Video 3: Pillar 3, bottom of funnel
- Video 4: Pillar 4, top of funnel
- Video 5: Pillar 5, top of funnel
- Video 6: Pillar 6, bottom of funnel
4 broad viral + 2 deep authority = daily posting calendar. Repurpose each to TikTok, IG Reels, YouTube Shorts, Snapchat Spotlight.
Steal forMod Producer batch recording template. One shoot session generates a full week of pillar-mapped content.
12:22model
The 90-Day Emotional Arc
- Weeks 1-2: Excitement (honeymoon phase)
- Weeks 3-5: Doubt (is this working?)
- Weeks 6-8: The Suck (want to quit, low views, embarrassed)
- Weeks 9-12: Magic (flow, faster editing, natural growth)
A named sequence that inoculates against the most common failure point — quitting during the suck. By naming it, Alex removes the shame from it.
Steal forUse in LFB Line coaching context. The emotional arc is the same for any builder. Killing Excuses dual-character format maps perfectly onto Wks 3-5 doubt.
How they asked for the click.
VERBAL ASK
16:45product
“Comment down below I'm in. Follow me on all social media platforms. Use hashtag #pathwaygrowtchallenge. Fill out the landing page form in the first link.”
Multi-step CTA: comment + follow + hashtag + form fill. The prize (free Pathway coaching) is the conversion mechanism, not a paid pitch. Smart — bottom-of-funnel video converts via challenge entry, not a direct buy link.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
