The argument in one line.
Viral success on social media has nothing to do with follower count and everything to do with mastering specific storytelling formats and the four performance drivers—perspective shift, delivery, hook absurdity, and viewer reflection—that algorithms reward.
Read if. Skip if.
READ IF YOU ARE…
- A service provider or coach with an existing audience under 100k followers who wants to understand why engagement rates vary wildly across identical content formats.
- A content creator launching on new platforms with zero followers who needs a framework to compete algorithmically without waiting for a built-in audience.
- An entrepreneur selling digital products or services who treats follower count as a vanity metric and wants to decode which storytelling structures algorithms actually reward.
SKIP IF…
- You're looking for tactical how-to steps on filming, editing, or posting — this is format theory and algorithmic architecture, not production mechanics.
- You're already a prolific creator across multiple platforms with millions of followers — this addresses the zero-to-relevant problem, not optimization at scale.
The full version, fast.
Follower count is a vanity metric; the variable that actually drives reach is whether your content matches a proven storytelling format and executes the performance drivers algorithms reward. Platforms now sit on over 150,000 candidate posts per user at any moment, so they rank by attention held, not audience size, which means a first video from a zero-follower account can hit millions of views when the format fits. The method is gold/silver/bronze decoding: pick a format like man-on-the-street, how-do-you-know, or walking listicles, then study high versus low performers to isolate hook absurdity, perspective shift, delivery confidence, and work-to-wow. Pair that distribution engine with a real back-end offer, because attention only becomes revenue when the infrastructure behind it is built to convert.
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00:21guestBrendan Kane
00:00hostMyron Golden
Where the time goes.
00:00 – 04:30
01 · The Follower Myth
Kane sets the stage: 5B users, 1B daily uploads, algorithms invented to control reach and distribution. Followers mattered in 2005; attention is the currency now. Zero-follower accounts can hit millions of views on video one.
04:30 – 08:00
02 · Social Media Is Not Your Website
The biggest mistake: treating your profile as a website and posts as ads. Social builds know/like/trust. The offer comes after. Myron demonstrates with his own YouTube live routine.
08:00 – 14:00
03 · Formats — The Storytelling Containers
A format is a proven storytelling structure. Kane shows three live: Professional Advice (5.2M views), Absurd Success Stories (Cody Sanchez, 3.9M), and Walking Listicle (27M). Man on the Street dates to The Tonight Show in 1954.
14:00 – 21:21
04 · Gold / Silver / Bronze — The Decoding System
Take 20 high-performers, 20 average, 20 low of the same format and extract the performance drivers. Live A/B exercise using Julian De Medeiros's How Do You Know format. Same creator, same format: 54M vs 276K views.
21:21 – 31:00
05 · Myron's Own Videos Under the Microscope
Kane's team analyzed Myron's channel. Live A/B: HELOC mortgage hack (6M views) vs affiliate marketing clip (31K). Myron correctly identifies why the mortgage video won: universal topic, counterintuitive advice, high-energy delivery.
31:00 – 37:00
06 · Four Patterns Driving Myron's Channel
Economic escape fantasies, counterintuitive contrarian beliefs, mindset as a pathway to money, and simple explicit value strategies.
37:00 – 45:00
07 · The Back-End Engine
Attention alone is not money. Myron reveals YouTube paid him $509K in ad revenue in 12 months on his main channel and $116K on his Bible study channel with no offer attached.
45:00 – 51:07
08 · The Long Game and Close
Myron commits publicly to 10 years of weekly YouTube. Kane: format restricts nothing, it unlocks creativity — same as Spielberg's three-act structure. CTA: hookpoint.com/myron for both books free.
Lines worth screenshotting.
- Follower count is a vanity metric — the same creator using the same format can see 54 million views on one video and 276,000 on another, with identical audience size.
- At any given moment, the algorithm has 150,000 pieces of content it could seed to a single user — which means your content is competing against 150,000 others for each person's attention.
- Over 1 billion pieces of content are uploaded across social media every single day — the supply of content is already essentially infinite.
- Zero followers is not a barrier to millions of dollars in revenue — it's a barrier to vanity, not to business impact.
- The gold/silver/bronze format-decoding system breaks down why identical creators using identical formats produce 10–200x different view counts.
- Social media reached 5 billion users — more than half the world's population — and is still growing, which means the accessible audience size has never been larger.
- The four performance drivers that algorithms reward have nothing to do with follower count — they're format signals that the platform interprets as indicators of quality.
- Storytelling structure, not production quality or audience size, is the variable that separates content that the algorithm seeds widely from content it buries.
- From 50 million users in 2005 to 5 billion today — the platforms grew 100x but the fundamental problem of getting seen only got harder as more content entered the feed.
Follower Count Is a Vanity Metric — Format Is the Game
Viral content framework
Brendan Kane and Myron Golden show that zero-follower accounts can hit millions of views because algorithms distribute based on format performance, not audience size.
01The Follower Myth
- Five billion users, one billion daily uploads — algorithms control distribution now, not subscriber lists
- Zero-follower accounts can hit millions of views on their first video when the format performs
02Social Media Is Not Your Website
- The biggest mistake is treating your profile as a website and your posts as ads
- Social builds know, like, and trust — the offer comes after the relationship, not before
03Formats — The Storytelling Containers
- A format is a proven storytelling structure — Professional Advice, Absurd Success Stories, Walking Listicle are three live examples
- Formats date back decades and survive because they match how humans process and share information
04Gold / Silver / Bronze — The Decoding System
- Take 20 high, 20 average, 20 low performers of the same format — compare them to extract what actually drives results
- Same creator, same format: 54M versus 276K views — the difference is execution variables, not luck
05Myron's Own Videos Under the Microscope
- Universal topic beats niche topic — a HELOC mortgage hack (6M views) outperformed an affiliate marketing clip (31K) for a reason
- Counterintuitive advice plus high-energy delivery are the two variables that explain most of the gap
06Four Patterns Driving Myron's Channel
- Economic escape fantasies, counterintuitive contrarian beliefs, mindset as a pathway to money, and simple explicit value strategies — these four patterns drive the top performers
- Knowing your channel's pattern lets you test within it rather than rebuilding from scratch each time
07The Back-End Engine
- YouTube paid out $509K in ad revenue in 12 months with no attached offer — attention has direct monetary value before any funnel
- Attention alone is not money — a back-end engine is what converts views into business revenue
08The Long Game and Close
- A public 10-year weekly commitment changes how you allocate resources and weather short-term dips
- Format is a constraint that unlocks creativity — the same way three-act structure produced Spielberg, not despite it
Terms worth knowing.
- Hook Point
- A content strategy concept — and Brendan Kane's company name — built around the idea that capturing attention in the first few seconds of any content is the primary lever for viral reach and business growth.
- Viral content format
- A specific structural pattern — opening, storytelling approach, pacing, visual style — that platforms' algorithms have demonstrated a strong tendency to amplify to large audiences beyond a creator's existing followers.
- Gold/silver/bronze format system
- A content analysis framework that classifies formats by their virality potential — gold formats reliably scale to large reach, silver to moderate reach, bronze to limited reach — based on observed algorithmic performance data.
- Follower count (vanity metric)
- The total number of subscribers or followers an account has accumulated, often cited as proof of influence but frequently disconnected from actual content reach, engagement, or revenue generation.
- Algorithm (social media)
- A platform's automated content distribution system that decides how widely to show a given post based on early engagement signals, content format, and viewer behavior — capable of sending content to far more people than a creator's followers.
Things they pointed at.
48:00bookHook Point (book by Brendan Kane)
48:00bookA Guide to Going Viral (book by Brendan Kane)
08:20channelSchool of Hard Knocks (YouTube channel)
12:36channelCody Sanchez
16:06channelJulian De Medeiros (Digital Philosopher)
43:48channelTanner Leatherstein
11:40channelRyan Serhant
11:52channelClear Value Tax
Lines you could clip.
07:07
“It's not about the content. It's about the context.”
41:57
“These platforms need us. This is not Netflix. This is not Disney Plus. They don't invest billions of dollars into content.”
42:29
“People who try to be interesting are boring. It's only people who are interested that are interesting.”
49:16
“I am going to post a YouTube video every week for the next ten years and see if I can get good.”
40:13
“Social media is like a wagon train in the era of supersonic jets.”
46:19
“A format restricts creativity? It actually unlocks it.”
Where the conversation goes.
00:00 – 04:30denseThe Follower Myth + Algorithm Mechanics
04:30 – 08:00steadySocial Media as Relationship Tool (not sales channel)
08:00 – 14:00denseFormat Taxonomy and Examples
14:00 – 21:21denseGold/Silver/Bronze Decoding + Live A/B (Julian De Medeiros)
21:21 – 31:00denseMyron's Videos A/B (HELOC vs Affiliate)
31:00 – 37:00steadyMyron's Four Content Patterns
37:00 – 45:00denseOffer Infrastructure + Revenue Numbers
45:00 – 51:07steadyFormat = Freedom + Closing / CTA
Word for word.
metaphoranalogy
00:00On this video today, we're gonna have a conversation with one of the world's most renowned experts on making content go viral, and we're gonna be talking about the fact that you can make millions of dollars even if you have zero followers.
00:16In fact, followers and subscribers don't matter.
00:21That's the conversation we're gonna have and I'm gonna have that conversation with none other than the man, the myth, the legend himself, three time bestselling author, Brendan Kane. Thank you, Myron. Glad to have you here, brother.
00:31Yeah. You're on Clap Forn. You're on Clap Forn.
00:33He's worth clapping for. Okay. So so millions, you can make millions of dollars with no followers.
00:40Now I think I have a sneaky suspicion of how you would do some of that, but do say more.
00:45Well, mean, first off, we've proven it time and time again, starting with, you know, people that have zero followers coming to us Mhmm. And scaling from there. Mhmm.
00:54I think we gotta start of like where we're at in the kind of stage of social media today. Okay. So I started 2005, so twenty years ago.
01:02Mhmm. Back then, there's 50,000,000 people on the platforms. Then you fast forward to 2010, there's a billion people.
01:082015, 2,000,000,000 people. By 2020, it was up to 4,000,000,000, and today, we're over 5,000,000,000. That's over half the population of the on social media.
01:16Yes. And it's continuing to grow. Uh, and So you mean everybody doesn't know who I am already?
01:22Well, you got you got more room to scale.
01:25Exactly.
01:26Yeah. So just multiply what you're doing now by ten, twenty, 30, it's possible.
01:31Or 200, 300, 400. Exactly. It's still possible.
01:34Yeah. 1,000. So back when I first started, social media is very simple.
01:39You get somebody to follow you or friend you, they connect with you, you post a piece of content and people see it. What a revolutionary concept.
01:48Right. However, as more people get on these platforms, it becomes more and more challenging for these platforms to determine, well, which post gets seeded to the person that's When logging you say as more people get on the platform, you're not talking about more viewers, you're talking about more content creators.
02:04More both. More of both. Both.
02:05Okay. More of both. Because, again, like, let's just say any one of us opened up our favorite app right now.
02:12It doesn't matter if it's TikTok, YouTube, Facebook, Instagram. Mhmm. The algorithm, and I'll talk a little bit about the algorithm in a minute, has about at least a 150,000 pieces of content.
02:23It could see to us as individuals Mhmm. Based on the content we've engaged with. At any given What?
02:29At any given moment, a 150,000 pieces of Any given moment. Got there's over a billion pieces of content uploaded across social media every single day. That's So there is so much diversity of choice.
02:41Now, like they can't seed you 150,000 pieces of content as soon as you open up the app.
02:47Right. You can't consume that much. So it has to sit there and prioritize, okay, what are the top ten, fifteen, 20 pieces of content for this individual that's gonna cause them to stay on this platform longer?
02:58So that's where the dynamic shifted from early on in social media.
03:03It was all about followers, subscribers, and a vast majority of the people would see that.
03:10Mhmm. But as more content creators, but also more content consumers started entering these platforms, the algorithms had to be invented to control that reach and distribution of who sees what.
03:23Now Because now there's more supply than demand. Yes.
03:26Even though there's Far more supply. And even though there's a ton of demand. Yes.
03:30Got it. Because we're talking over a billion pieces of content uploaded every day. I mean, there's so much out there.
03:35So the algorithms were invented to control that reach and distribution. Now there's a lot of misinformation about, oh, you're being shadow banned or they're suppressing your reach on purpose to get you to boost your post.
03:48Like, that's inherently false. Like, I know that from managing over $300,000,000 in ad spend, but also, if that was the case, why is MrBeast the most subscribed person on YouTube and not McDonald's, Pepsi, Nike, Coca Cola, things like that?
04:00So what are they there to do? They're there to do one thing, keep people on the platform longer so these platforms can serve more ads. That's how they generate profit.
04:09So that's where, you know, when we say it's like, it's not about the number of followers, it's not about the number of subscribers, it's about your ability to grab and hold attention so that you're playing to what the algorithms want.
04:23So you literally can start with zero followers and if you really design content in the right way and we can talk about in-depth of how to do that Mhmm. Your first video could have a 5,000,000, 10,000,000 views.
04:36Your first video. Your first video can. Wow.
04:38Yeah. Okay. That's really, really cool.
04:41And and then you combine that. Now, obviously, I think and you're a master of the offer and we could talk about how it how it plays into the offer.
04:50I think when we talk about making millions off of social media, like, how do you actually make millions? Because people misunderstand the purpose of social media.
05:01Mhmm. The biggest mistake people make is they start out with social media thinking that their social media profile is their website and their posts are their ads.
05:11And that's not it. You're not on social media to sell somebody something.
05:16Right. You're there to build a relationship.
05:18How do I get somebody to know, It's called like, trust social media. Exactly.
05:22But but 99% of people get that wrong. Exactly. So so it's all about getting people to know, like, and trust you.
05:30And then when people know, like, and trust you, they automatically wanna take that next step. Mhmm. That's exactly what you have done.
05:36I'm the master on on specifically YouTube. What do you do? Two days a week, you come on here and you give your lives and you build that relationship.
05:45You deliver value. You build that connection. Sure.
05:48So that when you are ready to make that offer. I have somebody to make it to. Exactly.
05:51Imagine that. Want And to buy. Exactly.
05:54So that's the big thing is the other part of this is when we talk about going viral or generating millions of views, this isn't about going viral for the sake of going viral.
06:03This isn't about doing a silly TikTok dance video. It's not about, um, doing something that is not core to your business.
06:10Any subject matter, any subject matter can go viral. We've proved it with insurance, real estate, fitness, nutrition, coaching.
06:17It doesn't matter the subject matter. It just depends on how you tell that story that dictates whether it breaks through or not. Mhmm.
06:24And if you tie your message to the content and follow the process that will break down today Mhmm. Again, with zero followers, your first video can have a million views.
06:35And if you have the right back end, which you teach people about having the right offer, the right infrastructure, that video, that million views turn into millions of dollars.
06:45100%.
06:46Wow. That's so good. So good.
06:48So you said it doesn't matter what content category they're in, coaching, medicine, real estate, insurance, whatever.
06:58You can make any content go viral. How?
07:02So this is a really important point. It's not about the content.
07:07Okay. It's about the context. So let's just take an example, like just give you some examples.
07:13So like in real estate, there's a guy named Ryan Serhant, over a million subscribers. There's Clear Value Tax, a channel all about taxes, has over a million subscribers.
07:23So what's the difference between because and how many real estate agents are there? How many tax accountants?
07:30How many coaches are there on social media? Quadrillions. Exactly.
07:34So what separates separates the the successful ones from the ones that are not breaking through? It's not what they're saying, it's how they're So saying so the foundational piece here that we look at from from Hookpoint perspective as a company, we spent fifteen thousand hours analyzing content.
07:55And what we are looking for is called formats. So what is a format? It's a storytelling structure that is proven to generate results time and time again.
08:08So, I'll give you one example. So, man on the street. I'm sure everybody has seen man on the street.
08:13What is man on the street format? You approach a random stranger on the street, a story unfolds and you know, there's some, uh, moment at the end.
08:22So you were on one of the biggest channels that has done this of School of Hard Knocks. School of Hard Knocks. They have generated over a billion views.
08:29They have 500 videos with over a million views each. Wow. So Man on the Street is an example of a format.
08:37Now, know what the fascinating thing is? Mhmm. When do you think the first time Man on the Street was used?
08:42What what year?
08:44I don't know. 2007?
08:471954 for the first season of The Tonight Show. Wow.
08:52So that's the thing is like a lot of people think that social media is this mystery black box, but it's history repeating itself. It's using storytelling patterns and structures to apply to this new medium.
09:06So when you say context,
09:08are you talking about a format is a context of a categorical context, And then are you also talking about the context of the specific content for that specific video? You're talking about either one of those or both?
09:20Both. Okay. So the format gives the structure.
09:23Okay. So let's take Man on the Street for example. It's a structure.
09:26Right. You approach a random stranger on the street and the story unfolds. So you were on School of Hard Knocks.
09:31Right. School of Hard Knocks is all about entrepreneurship. Like how did you make it your first million dollars?
09:35How did you you know, what is your success story? Right. There's context of how you're using it within that format.
09:41Okay. But then you can have somebody in a completely different industry like Body by Mark, who's a fitness nutritionist expert.
09:48So he approaches random strangers on the street that look fit and ask them what's your workout routine. Or you can have a good friend Like this guitar guy that I watch, he's standing on the street corner and ask people to sing with him. Exactly.
10:00Or you'll see the people in pianos and like the the train stations or my friend Alex Stemp that's a photographer approaches random strangers on the street. Ask if they can take a picture of them and And then the story unfolds. So that structure
10:12is leveraged Is a form of context. Yeah. Okay.
10:15Exactly. Wow. Yeah.
10:17Okay. So when it comes to the particular video now, okay, what does context look like with regard to a particular video that somebody is going to do now?
10:30Is there a is there a framework like there's a format for different videos, man on the street, one what is it called? One light bulb, two characters.
10:39Yes. Right? So what is a what is a does context look like for a particular video that I'm creating about x y z topic?
10:50What is the are there contextual frameworks for that like there is for the format of the overall? Yeah. Do you wanna do some fun little exercises to do it?
10:59I love fun little exercises. Okay. So let's watch we've got pulled up.
11:02We've got three
11:04different formats. So let's actually just show some actual tangible formats and then we're gonna dive into an exercise of what you're talking about. Like, what is the science behind it?
11:11Okay. Cool. Yeah.
11:12Let's do it. Can play the the first one? So your manager asks you to do something and you want to say no.
11:17What do you do? I need you to prepare the agenda for the team off-site by this afternoon. Now instead of saying, I have absolutely no time for that, try saying, of course.
11:26Could you help me prioritize my project list? Then take them through everything on your plate and ask, which of these would you like me to deprioritize to fit in the new task? When my clients have done this, their boss has said, oh, you're at capacity.
11:37Don't worry. I'll get someone else to do it. Or they've reduced the load to make it work.
11:41It's respectful and highly effective. So that's a professional advice format. So that format, she's just giving advice to professionals and different things that can happen in the work environment.
11:50So that video did 5,200,000 views That's and she's used this format to generate 4,700,000
11:55followers. So another person we both know, Cody Sanchez. Oh, yeah.
11:59Absurd success stories. Let's watch her using her format of absurd sex stories.
12:05This is crazy. I came across a TikToker who made a garlic butter video, and the video went viral. So viral that he turned it into a series.
12:12How many views did he get? A billion on like 90 videos. So next, he started an organic butter company, and he sold a 100,000 blocks in ten weeks.
12:20I'm calling this the all things butter strategy. See what goes viral, repeat that virality, turn it into a product, share the journey, sell a company. So she's taking really interesting
12:32entrepreneurship business success stories that you wouldn't expect. Mhmm.
12:35And she generated 3,900,000 views with that video. Wow.
12:39The last one is walking listicles. It's by a guy named Robert Kroeke, founded the company Silly Bands. Now, the reason I like showing this one is this one shows you there's no excuse of saying I need a fancy camera or equipment to be successful.
12:52You can see how simply just walking around the block recording this. So let's watch the walking listicles. Do you wanna be the first millionaire in your family?
13:00Here are my three best tips to help you achieve it. Number one, start investing early and often.
13:08And don't listen to the fake gurus that tell you need 20 to $50 to get started. That's just Find a way to save 50 to $100 a week starting out and let compounding do the rest.
13:21And number two, you have to change your mindset. When you get money, rather than thinking about what can I buy, think about how can I invest it?
13:31And number three, swap out three time sucks. You know what they are, and use that time to learn two new skill sets.
13:39If you do this for three to six months, you can easily add two more income streams, and you'll be on your way. Alright.
13:47So we have the plan. Let's go. So this video has 27,000,000
13:51views. So each one of these formats can be used for any industry, any sector.
13:56So let's move on to the next slide. So this is where and this is where you're getting into the science. This is where most people go wrong.
14:02Okay. And this is why 99% of people will fail when they're trying to execute a format.
14:08Okay. And it's because they don't understand why does it work.
14:12Right. They see they see Robert saying, oh, he's just walking around the block. He's just talking into his camera.
14:17I can do that. You do that and you fail. Or like School of Hard Knocks.
14:22If you're just walking around stopping people and man on the street and you stop there, you'll fail. So let's move to the next slide of how we actually go through this.
14:32So we have this secret ingredient called gold, silver and bronze. So we have this proprietary method of decoding how this works.
14:40So first we have the gold. So we have gold, silver and bronze. So we will take one of those formats and what we do is we take 20 of the high performers, 20 of the average performers and 20 of the low performers, and we start to decode what's the difference between using that format to generate millions of views, but using it and it doesn't break through at all.
15:05Because that's where most people start and I'm sure you do this in offers. It's like, what's the difference between a great offer and a bad offer? Because just because you make an offer does not mean you're gonna close money.
15:16It's the same thing with content. Just because you use a format, just because you use walking listicles or absurd success stories or professional advice does not mean that it's gonna break through. Right.
15:27So that is where we use this. And we're gonna actually do this exercise together now if you want. Oh, I'm ready.
15:32Okay. You and I are gonna do it or you and I and everybody here? Everybody here is gonna do Okay.
15:35Let's go. So Okay. So keep tapping through.
15:39Okay. So we're gonna look at another format. This one is called how do you know?
15:44And I like this one because it's a very simple one to execute. So there's three key ingredients. It takes a timeless idea and makes it feel urgent and relevant.
15:55It tackles real topics like anxiety, relationships, career, and it's shot on a phone.
16:01It's meant to kind of feel like a FaceTime call. So we're gonna look at a a digital philosopher, Julian De Maderos, using this format. This video did 17,600,000
16:10views. So let's play this video. Here's how you know it's true love, like potentially the love of your life.
16:16And this is a simple rule from the philosopher Nietzsche, who basically argued that love is the highest form of friendship. Or in his words, what makes most relationships fail is not a lack of love.
16:28It is a lack of friendship. And to cultivate friendship and love means finding somebody who makes you smile, who makes you laugh, but above all, who makes you feel safe.
16:39It's like George Eliot who wrote that it is, quote, the inexpressible comfort of feeling safe with a person.
16:46And when you feel safe, you can be your most authentic, childlike, joyful self. You bring out the best in each other.
16:52It's like doctor Seuss who wrote that life is weird. Everyone is a little weird. And when two people meet whose weirdness is compatible and they join forces, they call it love.
17:05That's what love is. It is the highest form of friendship.
17:10It is finding someone who is your friend for life.
17:14So on the surface, people are like, I see what he's doing. He's just talking to the camera.
17:20But if you do that, you're not gonna get 17,000,000 views. You're probably gonna get 500 views. So we're not gonna make that mistake.
17:27So let's move to the next slide and we're gonna do an exercise together. So we are gonna watch two more videos from him in the exact same format. One generated millions and millions of views and one not so much.
17:38So we're gonna watch both of them, and then I'm gonna ask you guys which one performed better
17:44and quiz you and see if you get it right, and then we're gonna break down why. So you guys ready? Yes.
17:49Okay. Let's watch the first video. Here's a simple sign that you have a true friend.
17:54And this is a simple rule about friendship that goes back to the author, Isabel Allende, in which she writes, true friendship withstands time, distance, and silence.
18:05And what she meant is that a true friend has three things. One, you're friends for life.
18:11Like, not just for a moment, for life. Two, you don't have to be in the same place.
18:17You may have grown up together but gone your separate ways. That matters nothing. And finally, number three, you don't have to speak all the time.
18:26This one is crucial. True friends don't have to speak all the time. But when you do speak, it feels like no time has passed at all.
18:32Hence, this is very similar to the quote about friendship from Elizabeth Foley in which she says, the most beautiful discovery true friends make is that they can grow separately without growing apart. That is a true friend, a friend for life. True friendship withstands time, distance, and silence.
18:52Okay. So that's video one. Now again, we're watching video two and think about which one performed better and then I'm gonna ask you guys why.
19:00So just make sure to play the video and not go to the next slide that has the results. So if you just tab once and let's watch the video together.
19:07Here's how you know that you have a bad friend, like a fake friend or a fair weather friend. And this goes back to a simple observation by the author Christian Nestle Bovie, who once wrote, a bad friend is like a shadow, with you when the sun shines, but disappears when it gets dark.
19:28And what he meant is that a fake friend is somebody who likes to hang out when things are great, but they disappear when things get hard.
19:39A fake friend walks out of your life when you need them the most. And vice versa, a true friend is somebody who is with you at your darkest hour, somebody who comes precisely when you need them.
19:53And so a true friend is somebody who is there for you no matter what. They are loyal to a fault. But a bad friend, a fake friend, a fair weather friend is like a shadow with you in the sun, but they disappear when it gets dark.
20:09Okay. Myron, which one do think performed better?
20:12I like the first one better, but I think the second one performed better. Why? Because I think more people can relate to having a bad friend at least because bad memories tend to linger longer than good ones for most people and most people can remember having bad friends and not most people can remember having friends that grow to that they grow closer.
20:32So fewer people can relate to the first one than the second one, think is why. Can we tab over to the the results?
20:39So the first video did 54,000,000 views. The second video did 276,000 video views.
20:46Okay. So the take this in consideration. It's the same creator, the same format, but we're talking about 53,000,000 views video performance.
20:55That's crazy. So let's break it down together. So what we do at Hookpoint, we look at these things called performance drivers.
21:01These are the things that drive performance up and drive performance down. So this is getting to your question of like what is the science behind how to master the format, the context before it. So if you can tab once, we'll bring up the first performance driver which is the perspective shift.
21:15So the first one, it starts with a surprising take. True friends are maintained through silence.
21:22So what this does is it challenges the viewer's assumptions. Versus the second one, it's kind of a predictable message that we've heard. It's fake friends aren't there for you when you need them.
21:33And everybody already knows that. Yeah. That is And that's a big thing is like, if you feel like you already know it, even if you're The person's gonna have a different perspective, you scroll to the next one.
21:43Okay. So click tab one more time to the next one. So then we have the delivery and credibility.
21:49I think I forgot who was over here that said it was like more professional. I think it There was so he's confident and concise. So he introduces the quote directly, he calls it simple and makes it accessible to everyone versus the second one, it kind of feels a little bit repetitive and insecure in how he's doing it.
22:06So he's using filler words, he's repeating the quote and it over explains to kind of seem intelligent. Mhmm.
22:14Tab to the next one. So the hook. So the first one, it's short, it's punchy, it gets to the point quickly without lingering in video one.
22:23Video two, it starts strong, but then it drags on with these extra lines that dilute the impact. And that's the big thing is like, it's no longer just about hooking people.
22:32You have to have to be able to have to hold to have holding their attention. Uh, and tab one more time. So the viewer's self reflection and tension building.
22:40So in that first video, video one, he had he builds a three part checklist. It's very clear. He has, um, time, distance, silence.
22:48So it encourages this deep reflection within the viewer versus the video to the underperformer, it states one trait early on with no buildup.
22:57So there's no moment, there's no self reflection in there. Mhmm. Mhmm.
23:01So can you kinda see like the difference between looking something on a surface level versus this deep analysis. 100.
23:08So when we do this, we're not just doing one video side by side. We'll take 20 of those high performers, 20 of those low performers.
23:17So we spend each format, we spend fifteen to twenty hours to really diagnose like what are those contextual elements that go in. So if you can tab through, I'm gonna kind of share some of those performance drivers.
23:29And if you tab like six times to show the whole thing. So we have visual, we have storytelling, we have delivery. So these are these are like in our library.
23:37Each format has its own DNA, like the combinations. There's like thousands of these combinations. Sure.
23:42But it just This is like pure storytelling. I'm sure it's very close to what you do with offers. There's all these small nuances in the psychology of how you deliver your offer, your product, and the tone, and the cadence, the delivery, all these elements.
23:57The same thing is happening on social media. Mhmm. It's with these storytellings.
24:01Mhmm. Do you wanna do a little bit of a exercise with your own content? Sure.
24:05Okay. Let's do it. Let's go to the next slide.
24:08So again, with this Well, there he is. So so we've done again, with this analysis, this gold, silver, bronze, our team's done about fifteen thousand hours of research analyzing 500 of these formats.
24:19And I say that because there are so many different formats out there. This is not, there's only five and you have to do it even if you don't like it.
24:27Mhmm. Because people get pressured into thinking they have to be somebody, do something they don't want. Right.
24:32But there's so much opportunity and that's why I spent the past you know six or seven years just building this massive library because I wanna connect people with their ideal format so that they can kind of feel that authentic connection and breakthrough. Because if you don't feel authentic to the content you're creating, it's won't gonna do it long.
24:50Because the thing is we're all professional content consumers, is our subconscious is making all these decisions for us on split seconds and they can kind of sense these things.
24:59So we're gonna do the same exercise together. You probably know which one performed better or not because you created it. I don't I don't watch it.
25:06Okay. So we're gonna do this I don't watch same exercise. We're gonna watch two of Myron's videos and then we are gonna reveal the results.
25:12Let's play video one.
25:14Entire paycheck. You deposit it into the home equity line of credit to pay down your mortgage. You then write all of the checks for your bills out of the home equity line of credit.
25:24You use money from your home equity line of credit to pay your mortgage, your electric bill, all your other bills. You will pay off your mortgage depending on how much money you make in somewhere between three and twelve years instead of thirty years.
25:34Whatever you do, don't ever refinance a mortgage. Refined on mortgage to get a lower payment is a con job. They tell you, the bank tells you, the storyline they give you is that while you re you get a you get a home equity line of credit to lower your payments, but you buy into that.
25:49But what they know that they're not telling you is when you refinance that mortgage, you restart the terms of the loan. So now it's a new thirty years, and the majority of the payments for the at least the first seven years goes to interest.
26:02So you're gonna end up paying more at a lower interest rate with a lower payment on a refi than you would have ended up paying the bank if you had just kept on making the same old mortgage payment.
26:13Okay. So that's video one. Let's watch video two.
26:16And I'm telling you, if like, you could start as an affiliate today. I literally know people who only do affiliate marketing. What does that mean?
26:24That means they only promote other people's offers, and they make over $10,000,000 a year. They don't have any fulfillment.
26:34And by the way, one guy that I'm thinking about in particular, he doesn't his name's Eric. He doesn't, um, he doesn't even promote stuff for sale.
26:43He just promotes lead gen and gets paid for generating leads over $10,000,000 a year. What?
26:52Okay. Myron, do you know which one for Hormone Better? Oh, yeah.
26:54The first one. Yes. Why?
26:57Why? One, I was talking about something that affects everybody. Everybody knows what a mortgage is.
27:02Everybody doesn't know what affiliate marketing is. That's one reason. I think the other reason is I'm telling people they can do something that most of the people who watch that video didn't know they could do.
27:11You can pay off your mortgage in three to seven three to twelve years. Most people don't know that. Most people don't know that that there is a very big difference between a home equity line of credit and a refi and that a home equity line of credit, if you have a lot of equity, is way better than there are some instances in which you should get a refi, like if you bought your house at the peak of interest rates and it's less than five years later, you can get a lower payment, but that wasn't what I was talking about.
27:34But I think it's I think that one did better. My the the energy was higher because I was talking about something that I was excited about because I've been using home equity lines of credit for the last twenty years. So it's not a new concept to me.
27:45It's something I've been doing forever. So I think all of those reasons, it's it's had a lot of moments in that video.
27:52Yeah. Whereas the other one, not so much. Okay.
27:54Let's move to the next slide and show the results.
27:57So 6,000,000 views to 31,000 views. Same person, same channel, same stage.
28:05Over 5,000,000 views performance. So let's go to the first performance driver if we can tab over. So the hook, we talked.
28:12There's a little bit, and this is a big thing, is it's not just the hook, it's the absurdity of the hook. Right. And this plays into it.
28:19One of the other videos I was thinking about choosing but it's too easy is the one where you're pretending to pour gasoline over Mercedes. Your
28:25I mean, Rolls My Rolls Yeah.
28:28So there's this there's this absurdity to the hook of take your entire paycheck and put it into your mortgage payment, which is counter to what Right. Everybody tells you to Wait.
28:37Do what? Yeah. Exactly.
28:38Versus the other one, the other hook, the opening line lacks that specifics. You could have mentioned like the 12 revenue upfront or there's just lacking that absurdity and the promise of value.
28:52The second one is the delivery. And this is a little bit more nuanced. That first one, like the confidence was coming through.
28:58Like the viewer trusts you in what you're saying because you're presenting it that way versus the other one and it's just more because it was just clipped out of something. Sure. You're kind of like thinking your way through it, looking your iPad, you're kind of like thinking the point out as you're doing it on the fly.
29:14Right. And that's just because it's a clip taken out and sometimes that happens. Right.
29:17Let's move to the next one. And the work to wow. So work to wow means how hard does the viewer have to work in order to have that moment.
29:28So that's why we call this performance driver work to wow. So the the for video one, the high performer, the the structure is very linear linear.
29:37It makes sense. It's easy to follow even though it's kind of a complex topic in terms of how mortgages work. Now everybody has a mortgage, but how they work is kind of complex, and you did an amazing job of like simplifying and breaking that down.
29:52Versus the other one, it's kind of hard to follow. Are you telling a story? Are you giving advice?
29:58It's just kind of It makes the viewer work too hard. And again, when we live in this death scroll That's culture really good concept.
30:06You you you can you have to keep them going, otherwise you're gonna scroll, scroll, scroll. Mhmm. So again, that's kind of like what we look at in this gold, silver, and bronze process of how do we actually understand when we're tackling a format, we're creating content, like what's the difference between the high performer and the low performer.
30:27Does that resonate? Make sense? Oh, 100.
30:29Yeah. Yeah. So like, again, like this this process I've been developing for for over twenty years, um, and as a gift for everybody tuning in, like they can get both of my books just for Myron's audience for free.
30:42The one that we met through Hookpoint and the new one guide to going viral, if they just go to hookpoint.com/myron, they get it for free. Hookpoint.com/myron, got it.
30:51But now I wanna kinda just do a little bit on the the the YouTube side. Okay.
30:55So let's move to the next slide. I did some analysis on your hooks from your YouTube channel. Now we can't watch YouTube videos because they're much longer, so I wanted to look at the hooks.
31:04And so my team and I spent hours analyzing millions of views against your top performing videos to identify four different patterns that are driving consistent success.
31:16Let's move the first pattern. So pattern one is economic escape fantasies.
31:23These videos sell transformation. So it's about going from nothing to wealth.
31:28So it's how to get rich starting from $0, a million views. Hard work doesn't build wealth, a million views.
31:35It's so incredibly easy to get rich, 415,000 views. How to be finally free from poverty, 609,000 views.
31:42So it creates this promise of I'm gonna take you on a transformation of learning on how to go from nothing
31:49to wealthy. Are those the video titles or the thumbnail Those
31:52are the video titles. Yes. Not the thumbnail.
31:54Yeah. These work because there's promise of relief from financial struggles and there's this counterintuitive path that you always teach that really resonates with the audiences that overcome these limitations.
32:07So obviously, as you mentioned, thumbnails play into it. But like for us to do that, we'd be here for like three hours combining all of the combinations.
32:15But I can send that analysis to your team. The second pattern, if we go to the next one, is counterintuitive contrarian beliefs.
32:24So if you click I don't have any of those, do I? So
32:28the most viral title's challenges entrenched assumptions. Hard work doesn't build wealth.
32:34Why I don't worry when things don't work out. No doubt, only belief. Selling without selling.
32:41So if you tab one more, these these work because it contradicts what they know to be true.
32:49Mhmm. And again, as we said, is if they already know what they think is gonna happen, they're most likely gonna But if you can say, hey, no, I have a different perspective that you haven't heard before Mhmm.
32:59Or a different perspective based on everything that you have been told, that is where you drive massive performance. So it's belief breaking, it's insight, it's transformation.
33:09So let's move to pattern three. So mindset as a pathway to money. So a big chunk of views comes from titles that connect mindset to money.
33:20That's a big part of what you do. It's Mind Over Millions, Myron's Millionaire Mindset, Escape the Poverty Programming Trap. So why this works?
33:29This allows that content approach of mindset, it broadens the potential audience for your content.
33:36So you don't need money or knowledge to in order to to, you know, break through with your content.
33:43You just need the right belief system to push you through. So this reduces a lot of the friction with getting people to click and watch your videos.
33:52So let's move to the last pattern, pattern four. Simple, explicit value strategy.
33:58So you do an amazing job with this. Your your promise is very clear and you create actionable pathways. So it's sell expensive stuff to rich people.
34:10That's an amazing strategy. Simple, straightforward.
34:1480% of it right there.
34:17Exactly. But it still gets people to wanna learn how do I actually do that. The exact formula for turning a $100 into a $100,000 per month.
34:25People skills that can make you millions. So this makes it feel like that wealth is straightforward. It's not complicated.
34:33Even though what you do is extremely nuanced and deep and complex and all the nuances, you do an amazing job with these videos that make it seem like it's, hey, this is straightforward. Just come with me on this journey.
34:46So it highlights a specific strategy and not vague advice. So good. So so that's kind of answering your question in a long winded way and a deaf way of like how you look at the science.
34:57Behind the context of the individual pieces of content. Yes. Yes.
35:01Yeah. Really good. So let's talk about like the monetization layer because that's kind of like your expertise of coming into this is you use these tools.
35:10Again, it's not about how many followers you have. You use these tools no matter where you're at.
35:15I don't care if you're at zero followers, a thousand followers, 10,000 followers. The follower number is not your limit.
35:21Right. It's the story that you tell, the format that you use, your understanding of why that format works. And once you have that going, well, then you need the back end engine to make sure that you're capitalizing off of that attention.
35:35100. Because attention doesn't automatically equate to dollars. Right.
35:39You need to have the infrastructure behind it. To turn it into dollars. Yeah.
35:42So people ask me all the time, Brendan, what's the ROI of social media? And I said, depends. How big is your vision?
35:48Right. Because I know people that have used social media to create billion dollar companies. Right.
35:53I know people with million millions of followers that only do, you know, low 6 figures a year. Yeah. It's not about your audience, it's about the engine behind it.
36:01Right. Right. And like what's the purpose?
36:03Uh, I think a lot of people create content for the sake of creating content because they think that creating content is the answer
36:09as opposed to realizing that it's a step on the journey. It's one of the steps on the journey. Yeah.
36:14So yeah, I was fortunately for me, I was doing offers when social media didn't make sense to me and I can remember saying to my son and my daughter, but I don't want dad, you need to post this on Facebook. You need to post this on Instagram. I don't.
36:25Why? Why would, why would anybody care? I don't understand.
36:28It doesn't make sense to me and they would say the same thing. It doesn't have to make sense to you. It makes sense to the people who want to watch you.
36:33And so I was making offers when I had no social media following.
36:38I was making offers when I had a small social media following. When I finally understood that social media was more about these multibillion dollar companies finding the people who are interested in my solutions for me.
36:54They're putting their billions of dollars of resources like on the table to find people that are interested in my content that I can then later make offers to and they buy things. I'm like, what are we talking about?
37:07It's on another level. So I think, I think for me that, um, 02/2018 I have 3,000, maybe 3,500 subscribers on YouTube like
37:22And what are you at right now? 1.3,
37:241,400,000, something like that. Yeah.
37:26And we just do one video a week on that channel now and my other, my bible study channel, just started last July. It's got 144,000 subscribers and that I just looked this morning just because I was talking to the people in the studio like or in my challenge, our bible study like, I don't have a church.
37:44I don't have a church staff. I don't like, I'm not on salary at anybody's ministry. Youtube paid me in the last year for teaching a Bible study that I was teaching anyway.
37:55I didn't start teaching this Bible study for Youtube. I was doing it at like a local restaurant here in Tampa, right? But we just started doing it in front of Youtube and now in the last three sixty five days, that channel has paid me.
38:07This is just ad revenue. This is not don't have anything for sale there. A $116,000.
38:12They're paying you to create content for They're paying me to create content. For your own business. For my own just for my own that's for my own nonprofit ministry like service to the world, right?
38:25And then on my main channel, $509,000 in the last three hundred sixty five days.
38:30That's how much they paid me. That does not include all the people who have bought challenge tickets, bought coaching programs, and millions and millions and millions and millions and millions of dollars worth of other stuff.
38:41So I am giving them what they want just like you said, the algorithm wants people to create content. Content creators should create content that keeps people on their platform longer and so I love doing what I do and I love doing it on YouTube long form especially because some of my content, like you said, it's very nuanced and somewhat it's very it can be complex, but it takes a while to simplify it and so I don't mind being on a YouTube video for an hour and I don't think people mind it either.
39:12So I didn't know that YouTube has this thing. Do you know YouTube has this thing now where it shows you whose videos you've consumed the most over the last twelve months? Yeah.
39:20So all these people are posting. One person posted, they watched four zero nine of my videos in the last year. I didn't watch four zero nine videos of anybody ever.
39:30It just blew my like four that's more than there are days in a year. And people watch 409 videos of mine in one year.
39:38How?
39:39Anyway, it's just kinda mind blowing. Yeah. And I think that the the big message and and tell me if you agree or disagree is that social media is like a great thing to have for your business today, but in the future, it's going to be a requirement.
39:54Like if
39:56it's not already there. I think it's a requirement right now. Think if you don't I think if you don't jump on the train like newspaper, yellow pages, radio, television, advertising is like a , which is what social media is.
40:17It's like it's like there's no comparison. But the difference is everybody now has the potential to have access to everybody now.
40:27That's never existed before without having to spend money. Yeah. Literally, you can pull out your phone.
40:32Yes. With the right story. Yes.
40:34You can reach millions of people. Millions or 10,000,000. Right.
40:37You don't have to pay. Exactly. Like.
40:39But the thing is I wanna kind of, you know, because there's some people out there that are holding themselves back from it and and that's the big takeaway from today is even if you're starting with zero followers today Oh. You with the right story, you can still get a million views on your first video and if you have the right back end offer, you have the right structure, you can make millions of dollars.
40:58Number two You could make a million dollars in less than thirty days with the right video and the right offer on the back end. 1000%. If today is your first day.
41:04Yes. 1,000 yes. I agree with that wholeheartedly.
41:06And the big thing is it you know, when we match people to their ideal format, we we look at the resources that they have. You literally can start today with an iPhone. You don't need to wait till you have a big Lighting kit and studio and
41:20Sony f x six's. You don't need
41:23a phone and some sunshine and go outside and open your mouth and yes. And you don't need a team. You can literally start doing this on your own.
41:32Did you know? I'm sure you know this, but I'm asking you, did you know for the people who are watching? Did you know you can actually edit videos on your phone?
41:41You can actually edit videos in the app. Apps these apps are creating tools for you to do it in the app. They wanna make it as easy Now as this is the big thing that will blow your mind is that these platforms need us.
41:56Yes. This is not Netflix. This is not Disney plus.
41:59They don't invest billions of dollars into content. They need us to succeed. Right.
42:03They want us to succeed. They don't want to shadow ban you. They don't want to get you to a page want you to create content that's good enough to keep people on the platform.
42:10Yes. Right. But you cannot do that if your only interest is creating content that keeps people on the platform because business
42:18tied to it. Well, but but but even even that, even even even at that, even with the business tied to it, if if you're if you're thinking about yourself when you're creating your content, the only person who's gonna watch your content is you because people who try to be interesting are boring.
42:32It's only people who are interested that are boring. You have to be interested in solving other people's problems and interested in doing a deep dive on how to fix somebody else's life. And if you can figure that out, like if you can figure out how to be interested in solving other people's problems, people will watch you because they can tell whether or not you figured out their problem or at least whether or not you think you have.
42:521000%
42:53is like what I what I said at the beginning is if you go into this and start creating content with the mindset of how am I gonna sell somebody on something Mhmm. You've lost already. It's a wrap.
43:02It's How can I get people to watch my video? Nobody cares about your video. Nobody cares about my video.
43:06How can I solve their problem? They care about their problem. They've been caring about their problem their whole life.
43:10Yeah.
43:11We had a had a guy come to us. I think I told you about him last time, Tanner Leatherstein. Oh, yeah.
43:16Tanner. Yeah. So so he came to us 2,000 followers and he couldn't break through.
43:21Why? Because he was just creating ads like selling trying to sell he sells leather goods, like leather handbags and purses and things of that nature. But then when he came to us, we helped him design a format called is it worth it?
43:30Mhmm. Where he takes expensive handbags, like a Chanel handbag, like a $5,000 handbag, deconstructs it on screen, and tells you whether it's worth the money that you pay for.
43:39He's no CTAs, not talking about his product. He's just sharing his knowledge.
43:43He went to 2,500,000 followers. One product on Etsy sold over $1,000,000, and then he gets flown to, like, Paris Fashion Week, like VIP parties with all the Wow.
43:54The top people and things like that just because he shared his knowledge. And people bought into him Mhmm. And then they automatically wanna buy from him.
44:02Mhmm. So good. And that's exactly what what you do is, like like I think we talked about this last time as well is like you actually had your format from your previous experience
44:13speaking in churches all around the world. Churches, speaking at business conferences, speaking in network marketing conferences, all of that. I had the format.
44:21I just didn't know how valuable it was. I already had the skill set and the mindset and the tool set.
44:26I just didn't know that I could put it together into I didn't if I would have known that millions of people cared about me studying the bible together, I wouldn't have done it at IHOP on Beres Avenue in February starting in 2013 when YouTube was already a thing. I would have started on YouTube,
44:41but I didn't know. But what was the biggest audience you spoke at before you started social media? Um, before I before I really got into social media, 30,000 people.
44:50So 30,000 people. We just watched a video today that reached 6,900,000.
44:53Exactly.
44:546,900,000 people. I mean, that's what people get lost on is like, think about the last stadium that you were in, like Right.
45:01Sporting event. Right. Like, you can reach that size of people every single day with just mediocre content.
45:07Right. Now if you dial it in, you can be reaching millions and millions. Yeah.
45:12I mean, a low performing video for us would fill a lot of basketball reach. Yeah. And and and I I would say the last In a week.
45:19In week. Yeah. Do it every week.
45:21Yeah. In
45:22one week, the number of people watch our videos could fill most basketball arenas Yeah. On a low performing video.
45:28The good ones,
45:29no chance. Yeah. Yeah.
45:31And I think the other thing that holds people back that I hope we've kind of demystified today is that social media, it's not luck. You don't need some Willy Wonka golden ticket. You don't need a Harry Potter magic wand.
45:44You just need the right format and the right analysis to understand what makes that format work. And then
45:50rinse and repeat and don't get bored with it. Exactly.
45:53Yeah. Yeah. Because, again, I started my career in the film industry.
45:56Right. And, like, every I learned that every movie of the past hundred years has has used the same format, the three act structure. Mhmm.
46:02So like every Steven Spielberg movie, whether it's Indiana Jones, Jaws, or E. T.
46:06Or Saving Private Ryan, follow the same format. Mhmm. There's there is think that kind of like that that a format restricts creativity, it actually unlocks it.
46:16It does. It gives you the container to become a masterful storyteller. Did you know that's a biblical principle?
46:21Is it? Yeah, it is, and the principle is that freedom can only exist inside of boundaries.
46:26If there are no boundaries, there can be no freedom. When I go home today, the reason my next door neighbor Lou is not going to be upstairs in my movie theater watching movies is because we have boundaries called a house. So I'm free to do anything in my house I want to.
46:39It's my house. I mean, within the bounds of right obviously, but Lou doesn't Lou can do anything in his house, he can't come into my house. Why?
46:45Boundaries create freedom.
46:47Yeah. And it's the same thing goes with Same thing goes with content. Same thing with what you do with offers and funnels.
46:52Exactly. You you have to have that structure in place in order to One become a master of 100% because if
46:59you didn't have the boundaries, if you didn't have the structure, it would be different every time you did it and so you wouldn't be able to put things on rinse and repeat. So the thing that makes it repeatable is the fact that there are the boundaries.
47:12And yet people kind of
47:14kind of harp on, well, I want to be completely authentic. I want to be completely original. I can tell you everything has already been said.
47:21Everything has already been done.
47:23You just have to put your own spin on it. Right. The only thing that you can add to everything that's already been said or everything that's already been done is your perspective.
47:31Yep.
47:32And this and this comes from the top. And your unique style. You look at the top people like mister beast, like, his formats are not original.
47:38Like Right. It started you know, his challenges started, I think it was, like, 1995 with MTV's Road Rules Mhmm.
47:45Starting there. And then it was Survivor came in, like, I think it was 1999 or 2000. Now he's taken it and created his own spin on it.
47:52Right. But he's mastered it. We mentioned Ryan Serhant, the luxury real estate agent.
47:56Well, who did that first?
47:58Robin Leach and the Lifestyles of the Rich and Famous. Yeah. Like, it's again, it's history.
48:02The man on the street, the James kid that interviewed me for school, Hard Knocks, that was Joan Rivers' head, why how'd you get so rich as a TV show. Yeah.
48:11So, yeah, it's already been done. Yeah. Yeah.
48:14You're just putting your own spin on it, but again, the the reason that I kind of say that is you follow the pattern. Success leaves clues.
48:22Just don't try and reinvent the wheel. Mhmm. Social media is no different than anything else out there.
48:28There are clear patterns to why things are successful. 100. You just have to learn them.
48:32100, good stuff bro, good stuff.
48:35Well, I want to go read the guide to going viral again myself, I've already read it, so, but I want to go read it again seriously because there's so much that can be done and for people who are who decided that I am going to get good at this thing called social, I'm going get good at it.
49:00It's more than a notion. When I decided and I yes, I heard Mr. B say this, but I thought that's a really good objective.
49:06Here's what he said, he said, I'm going to do YouTube for ten years to see if I can get good and I decided when I in 2022, I am going to post a YouTube video on YouTube every week for the next ten years and see if I can get good and you'll know what I mean when I say this and I'm not just trying to sound humble.
49:27I know I'm not good yet. Now, I'm a good teacher, I'm a good presenter, but I'm not good at YouTube yet, but I'm getting better and I will eventually you say, Myron, well, how how would you define good?
49:40Well, when I post a video and it gets a million views in twenty four hours, then I'll say I'm a lot closer to being good than I am right now. And the important thing is
49:48all the information you're sharing today can get a million views of video. It's not about the information. It's not about you.
49:54It's these nuances of Exactly. How you deliver
49:57It's about me getting better at the nuances that make it happen. That's why I said, I'm gonna go read the guy getting going back. But that's a big takeaway I want people to have because
50:07if you're creating content right now and it's not getting traction, it's not about you. Nothing wrong with you. There's nothing wrong with your message.
50:15There's nothing wrong with your business, it's just the way that you're talking about it. If you make those tweaks
50:21Wrap it in some context that's appealing to the people who will see it, you'll get more views, you'll get more clicks, you'll get more views, you'll people staying on your videos longer, period. So good, bro. Man, every time I talk to you, it's it's another I am determined to keep coming here until you average a million views of video.
50:37I'm gonna make sure that you I'm determined to get to the place where we average a million views of video within twenty four hours and and I've got about what's this 2026. I've got about seven years to go, so, um, I want to do it sooner than that, but I'm heading in that direction.
50:51Amazing. Thank you, bro. Appreciate it.
50:53Thank you. Alright, y'all. Thank you for watching this video.
50:55This again is Brendan Kane, author of hook point, the guide to going viral, and if you go to hookpoint.com/myron, you can get both of his books for free. Thanks for watching.
51:04Bye for now. Thank you.
The Hook
The bait, then the rug-pull.
Followers are a lagging indicator. Brendan Kane — who has managed over $300M in ad spend and spent 15,000 hours decoding viral content — opens with the counterintuitive claim that your first video can hit 5 million views with zero subscribers. The algorithm does not care who you are. It cares whether people stay.
