The argument in one line.
If a digital product isn't selling, the fix is almost never a better product — it's understanding conversion math, sticking to one product long enough to master selling it, and choosing a platform built for real volume.
Read if. Skip if.
READ IF YOU ARE…
- You've launched a digital product, gotten a handful of low-ticket sales at best, and are wondering if the product itself is the problem.
- You're selling on Etsy, Stan Store, or Gumroad and have hit a ceiling on monthly revenue no matter how hard you work.
- You keep launching new products instead of sticking with one and improving how you sell it.
- You don't yet know what a checkout page conversion rate is or roughly how many page views it takes to generate a sale.
SKIP IF…
- You're already running a one-product funnel with real traffic and a known conversion rate above 2% — this is a diagnostic for people below that line, not an optimization video for people above it.
- You sell physical products or services rather than digital products/courses — the traffic math still applies loosely, but the platform advice is digital-product-specific.
The full version, fast.
Most digital products that fail to sell don't have a product problem, they have a business-mechanics problem. First, sellers don't understand conversion math: it typically takes 50-100 checkout page views to generate one sale at a normal 1-2% conversion rate, so 30 views and zero sales isn't a broken product, it's an under-trafficked page. Second, sellers chase new products instead of sticking with one and getting better at selling it; every 7-figure seller cited got there by repeating the same product for years, not launching new ones. Third, sellers use volume-capped platforms like Etsy, Stan Store, or Gumroad, which top out around $1,000/month regardless of effort, instead of checkout software built for real scale.
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00:00 – 00:53
01 · Hook + credibility
States the thesis cold — it's not your product — then backs it with her own $11M+ track record and the volume of students/subscribers whose funnels she's diagnosed.
00:54 – 02:46
02 · The nightmare scenario
Describes the common failure story: launch a low-ticket product, get lucky for a few sales, net maybe $100 total. Frames the three reasons that follow as the actual fix.
02:47 – 05:25
03 · Reason 1: traffic and conversion math
The core teaching moment. Roughly 100 checkout-page views are needed per sale at a typical 1-2% conversion rate; her own funnels run closer to 6%. Most 'my product must be bad' panic is really just an under-trafficked page.
05:26 – 08:58
04 · Reason 2: one product, over and over
Argues every 7-figure student got there by selling ONE product repeatedly and improving the sell, not by launching new products. Cites two anonymized student examples (600 views/0 sales; 37 sales) who both wanted to abandon their product rather than fix the marketing, then closes with a dating-relationship analogy for why a new product doesn't fix an underlying skill gap.
08:59 – 09:55
05 · Reason 3: platform + CTA
Etsy, Stan Store, and Gumroad cap out around $1,000/month for most sellers regardless of effort. Points toward the software she actually uses and hands off to the next video in the series.
Lines worth screenshotting.
- About 99 times out of 100, a digital product that isn't selling has nothing wrong with the product itself.
- You typically need 50-100 people to view your checkout page before you get one sale, at a normal 1-2% conversion rate.
- A 1-2% conversion rate is average; a well-optimized digital product funnel can convert closer to 6%.
- Thirty checkout-page views with zero sales isn't evidence of a bad product — it's evidence of too little traffic.
- Every student who reached 7 figures got there by selling one product over and over for years, not by launching new products.
- One student had 600 checkout-page views and zero sales and still considered launching a new product instead of fixing her funnel.
- Another student made 37 sales and questioned whether to abandon that product, even though 37 sales is proof the offer works.
- Launching a new product after a slow one is like leaving a relationship instead of working through it — the same underlying problems follow you to the next one.
- Business owners who stay stuck at six figures tend to be the ones who avoid the hard work of diagnosing their existing funnel.
- Etsy, Stan Store, and Gumroad realistically cap most digital-product sellers around $1,000/month regardless of effort.
- Marketing and selling are learnable skills nobody is born knowing — avoiding that skill gap by relaunching products just delays building it.
A slow product is a traffic and focus problem, not a product problem.
WHAT TO LEARN
Before you touch the product again, check whether you've actually sent enough people to the checkout page and whether you're still selling the same one thing you started with.
- A product isn't proven broken until roughly 50-100 people have viewed the checkout page — fewer views than that and zero sales tells you nothing about the product.
- A normal conversion rate is 1-2%; treat anything meaningfully below that as a traffic or page problem before assuming the offer is wrong.
- Getting even a handful of sales (double digits) is evidence the offer works — the job left is repeating and improving the sale, not replacing the product.
- Reaching a durable income level tends to come from sticking with one offer long enough to fix the marketing and sales around it, not from serial product launches.
- Marketing and selling are learnable skills nobody starts out knowing; avoiding that learning curve by launching something new just delays the actual fix.
- The platform you sell on has a real ceiling — general marketplaces built for casual selling cap out well below what a checkout-focused platform can support at scale.
Things they pointed at.
Lines you could clip.
00:10
“It has nothing to do with your actual digital product itself.”
07:58
“Any product can be sold, literally any product.”
08:50
“All you're gonna find is the same problems with a different product.”
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
metaphoranalogy
00:00I've sold over 200,000 digital products over the last eleven years, twelve years, and I wanna tell you exactly why most digital products do not sell, and I wanna show you how to fix it.
00:12So first thing right off the bat, big hint, it has nothing to do with your actual digital products. So if your digital product is not selling and trying to fix it, first thing you should know is most times, like 99 out of a 100 times, it has nothing to do with your actual digital product itself. So like I said, I've made over $11,000,000 selling my own digital products, but maybe more importantly, my YouTube subscribers sell hundreds, if not thousands of digital products in totally different industries, totally different niches.
00:39So I've diagnosed a lot of issues with, you know, people are like, why isn't my digital product selling? And I've looked at it, and it comes down to a couple of different things. I wanna share it with you here.
00:48So I'm gonna look down here. I've got a bunch of notes, and I just wanna read you verbatim. Something that happens all the time when it comes to, like, a digital product not selling.
00:58This is what happens. Okay? Here's the scenario.
01:00I'm just gonna read this. Okay? I typed it up.
01:02I wanna read it. So, typically, it looks like this. A new digital product business owner stumbles across the world of digital products.
01:09They're super excited. Right? They work really hard.
01:12They get everything together, and then they launch their digital product, and nothing happens. If they're lucky, they make a few sales.
01:20But because it's a low ticket, meaning, like, you know, it's less than a thousand dollars, they sold it maybe for $5 around there, so maybe they made $15 if they get a couple of sales and they're lucky.
01:32Maybe they made a $100 if they're lucky. . You put so much work into creating your digital product.
01:38You put so much work into this, and your best case scenario for so many people is making maybe a $100. It's a nightmare scenario, but I see it all the time, and that is what I don't want you to fall into. That is what we're trying to help you avoid.
01:52That's what we're not wanting for you. So what makes digital products not sell, and how do you fix it?
02:00There's a couple of things, um, and I wanna go over all of them because you will probably there's there's basically three main reasons why your digital products aren't selling.
02:10And if you're in the position where maybe you related to that story, you're like, shit. Yeah. I've made, like, a couple sales, which is more than I know most people do, but this is not working.
02:19I cannot be putting in all this work for less than a $100 or a $100 here, even, like, a thousand dollars. Like like, it's a lot of work. You need a real business.
02:28You need a sustainable business model so you can do the things you wanna do, like leave your job and, um, be home with your babies or travel the world or pay off debt or whatever you want this digital product business to work. It needs to be more than a few little trickling sales here and there. It needs to be, like, a legitimate business.
02:43So three reasons why they do not sell. I wanna break all of these down.
02:49In a in a lot of cases, you're you're making all three of these mistakes. In some of these cases, you may be making, like, two out of three or one out of three, but they're all really important. Number one, potentially most important, they're all important.
03:01Number one, the business owner does not understand how much traffic they need to generate in order to make consistent sales. That's the number one reason. It's the first reason.
03:11I don't know that it's the highest reason. But, basically, you do not understand how much traffic you need to get, how many eyeballs need to see your stuff before you're gonna actually make a sale.
03:21So let me just quickly fix my focus here. There we go. So weird.
03:27Here's the math you need to know. 100 people on average need to view your checkout page before they'll make a sale.
03:37So meaning if you are if you have a 100 people look at your product, you should expect to have one sale or two sales on average.
03:47I the way that I teach things here on my YouTube channel, you should get six sales on average. So if a 100 people view your product, six people should buy. But if you only have 30 people that have looked at your product and haven't purchased, you might be thinking something is wrong, but nothing's wrong.
04:04You just don't understand how many eyeballs need to view your page. That that phrase, that thing where someone comes to a checkout page and a certain percentage of people buy, that's called a conversion rate.
04:13So that might be a new term for you. But marketers in general say that an average conversion rate is one to 2%, meaning you need anywhere from 50 to 100 people to view your product before you'll get a sale.
04:27So a lot of products and this comes up all the time because most of the time, it has nothing to do with the product.
04:36Most of the products that I review where students aren't making sales, their product is amazing. It's these three other things that I'm going into that's keeping them from making sales.
04:45And the first one is, I'll be like, well, how many people have looked at your checkout page? And they'll tell me, like, 30. And, like, well, that's your problem.
04:51But if you don't know better, you're thinking, shit. 30 people looked at my product and didn't buy? I didn't get one sale from 30?
04:58You just don't understand the numbers. Now, obviously, later on in the video, I'll point you in the direction of some resources to actually, like, get that up.
05:06Um, there's a lot of different ways you can get a ton of people viewing your checkout pages, but just right out of the bat, if you don't know that you need at least, typically, at least a 100 people to view your checkout page, you'll think you're doing something wrong when all your and you're like, oh my god. I gotta redo my digital product.
05:20You don't need to redo your digital product. You probably just need to send more people to the page where you're selling your digital product. Second thing, the business owner is trying I'm just, like, reading off my notes.
05:30The business owner is trying to sell lots this is a big one. Lots of products at once instead of learning how to sell their digital product, one product, over and over and over again. You cannot avoid the pain of procrastinating on figuring out how to sell one product over and over again.
05:45In my own business, I got to 7 figures selling one product. I sold the same product over and over again for three years, and I made millions of dollars selling one product. Every student that I have that has made over 7 figures got there by tripling down and selling one digital product over and over and over and over again.
06:02They did not launch lots of new products. They had the same one product funnel, they just got better and better and better and better and better at selling. Most new business owners or business owners who are experienced but are just stuck at the 6 figures per year range are trying to they're they're not dialing in their marketing and sales, they're constantly playing with their offer.
06:21So they're improving their offer, they're tweaking their offer, they're changing their offer completely, They're fiddling with their offer instead of doing the hard work, because it's hard to learn how to properly market a product. It's hard to learn how to properly, you know, dive in, figure out, like, why is you know, let's say you have because I just was on an inner circle coaching call.
06:39That's in my inner circle is, like, my, um, basically, it's not quite one on one, but it's my, like, intimate business coaching, um, group. And one of the students there had had 600 people view her checkout page, and she had had zero sales.
06:53And so she was wondering, should I launch a new product? Another student had a similar thing.
06:59She had 37 sales, and then it, like of her product, and then she was like, well, it wasn't selling for a little bit. She was like, should I launch a new product? I'm like, no.
07:07You've you've done 37 sales. You need to learn how to consistently sell that one product over and over again. You've got sales.
07:12Both of them are getting sales clearly. And and I notice the business owners that stay stuck at six figures and can't seem to break into seven figures are the ones who procrastinate on the pain of figuring out the problems in their business.
07:26Because every business is gonna have problems. Every business is gonna have shit that you gotta just, like, sit through and figure out. And I noticed that digital products in general, if they're not selling, people's solution is, oh, I'm just gonna create a new one.
07:40That was a bad product. Clearly, people didn't want it. But then they launched that product, and it doesn't sell.
07:45Like, oh, shit. Like, I learned a little more, and now I'm gonna launch my third product and try to sell that. I'm gonna create this and try to sell that.
07:50And you're bouncing from thing to thing instead of doing the thing that actually matters, which is figuring out how to sell it. Any product can be sold, literally any product.
08:00And the products that I review that aren't selling has nothing to do with the product. They're amazing, super valuable, incredible products.
08:08The problem is you don't know how to market and you don't know how to sell. Good news is you found my channel. I does nothing I do nothing but teach marketing and sales specifically for digital products on this channel, and so you're in the right place.
08:18There's a like, dive deep and learn how to do this. But don't avoid the pain of learning a new skill, which you need to.
08:25None of us are born knowing how to market. None of us are born knowing how to sell. It's a new skill.
08:30Don't procrastinate on that by launching a new product because all you're doing is just delaying the the thing that you need to do.
08:40It's kinda like how, like, people bounce from relationship to relationship instead of actually, like, sitting and just being single for a little bit. All you're gonna do is find the same problems with a new person. Same thing applies to your business.
08:51All you're gonna find is the same problems with a different product. And then third, I noticed this a lot, especially here on YouTube. The business owner is trying to sell their digital products on something like Etsy and Stan's store.
09:05Your products will not sell at the scale and business that you want on Etsy or any of the other classic places to sell digital products for many reasons. Um, I do not recommend that you try to sell things on I think Gumroad is another one.
09:19Stan's store comes up all the time. Etsy comes up all the time. That is a recipe to staying in, like, your dream outcome for most people on Etsy is a thousand dollars per month at the most with an insane amount of work when you could be making literally 100 times that with this different software.
09:40So if you wanna see where I sell my digital products, as someone that sells 200,000 digital products over my lifetime, I'm doing about two to 300 orders a day, so a ton. Watch this video next. I go over the platform that I use and how I set it up and all of it in the next video.
Named ideas worth stealing.
03:30concept
Checkout Page Conversion Math
You need roughly 50-100 checkout-page views to generate one sale at a normal 1-2% conversion rate; a well-run funnel can hit closer to 6%. Low view counts, not a bad product, explain most 'why isn't this selling' panic.
Steal fordiagnosing any underperforming sales page before touching the product itself
05:36concept
One-Product Focus
Every 7-figure seller she cites got there by selling one product repeatedly for years and continuously improving the sell, rather than launching new products when sales stall.
Steal fordeciding whether to relaunch a new offer or fix the funnel behind an existing one
How they asked for the click.
VERBAL ASK
09:50next-video
“Watch this video next. I go over the platform that I use and how I set it up and all of it in the next video.”
Soft, single CTA at the very end pointing to a follow-up video about her checkout platform, rather than a hard pitch inside this video.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
