Modern Creator
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Maria Wendt · YouTube

How To Make Your First $1 On Instagram

A step-by-step Instagram monetization plan, run through real conservative math instead of hype numbers.

Posted
1 years ago
Duration
Format
Tutorial
educational
Views
24.8K
726 likes
Big Idea

The argument in one line.

Making a first dollar on Instagram follows a repeatable sequence - keep your existing account, pick a hyper-specific problem to solve, publicly announce the pivot to your current audience, then post daily hyper-specific content for 180 days before building and launching a $97 digital product.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • You have an existing personal Instagram account with friends and family following it and have never posted business content there.
  • You have zero digital product or online income experience and want a literal first-dollar, step-by-step sequence rather than general growth advice.
  • You're willing to commit to posting content daily for months before trying to sell anything.
SKIP IF…
  • You already have a monetized account and want advanced scaling or ad-spend tactics rather than a first-dollar starting point.
  • You want to build a brand-new, anonymous business account rather than repurposing your personal one.
TL;DR

The full version, fast.

The video argues that a first dollar on Instagram doesn't require a new account, a big following, or a finished product - it requires a sequence: keep your existing personal account (older accounts reach more people), decide what to help people with using two diagnostic questions, publicly announce the pivot to your existing friends-and-family audience with a low-pressure Instagram Story, then post one hyper-specific-problem reel daily for 180 days to build a primed audience before creating and launching a $97 digital product. Conservative launch math on a hypothetical 4,452-follower account (from an average 742-follower/30-day growth challenge) projects 5-13 sales, or $485-$1,261, on launch day at a 5% click rate and 2-6% conversion rate - contrasted with the creator's own first two years making only $63 then $350. The actionable takeaway: pick one hyper-specific niche question, announce it once, and commit to 180 days of daily content before expecting to sell anything.

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Chapters

Where the time goes.

00:00 – 02:40

01 · Credentials and the promise

Cold open establishing income claims and financial transparency, then the promise: a total beginner will leave with a clear step-by-step plan to their first dollar.

02:40 – 05:39

02 · Testimonials and the core equation

Screenshots of small first-dollar sales set realistic expectations, then a hand-drawn iPad diagram distills monetization to one equation: something to sell plus someone who wants to buy it.

05:39 – 08:21

03 · Step 1: keep your existing account

Explains why starting a fresh, anonymous business account throws away built-in reach - older accounts reach more people, which directly increases how many people can buy from you.

08:21 – 11:35

04 · Handling friends and family

Addresses the objection that friends and family already follow the personal account, previewing the announcement approach covered next.

11:35 – 14:16

05 · Step 2: decide what to help people do

Two diagnostic questions for finding a monetizable topic - what friends already ask for advice on, and what free labor a person already enjoys doing - illustrated with the creator's own graphic-design origin story.

14:16 – 17:30

06 · Committing to a niche and the announcement script

Walks through committing to one specific niche (decluttering, as a worked example), then delivers the exact wording for a low-pressure Instagram Story announcing the account's pivot to business content.

17:30 – 21:49

07 · Step 4: daily hyper-specific reels for 180 days

The core content rule: one reel a day for 180 days, each answering one hyper-specific problem rather than a broad topic, to attract people who will eventually pay.

21:49 – 24:31

08 · Case study: the divorce-coach account

A real Instagram account example - hyper-specific reels about co-parenting through divorce - shown as proof the hyper-specific-problem format works, grown to 20,000 followers on plain, unedited reels.

24:31 – 26:40

09 · Proof from the 30-Day Challenge

Data from the creator's own growth challenge - students average 742 new followers in 30 days - used to project roughly 4,452 followers over 180 days of daily content.

26:40 – 29:54

10 · Why the follower count matters

Argues the real payoff of 180 days of content isn't just followers but an audience that has started asking, unprompted, how to pay the creator - the sign a launch is ready.

29:54 – 33:08

11 · Building the $97 digital product

Once the audience is warm, the next stage is building a digital product - recommending a $97 price point and a choice between video, audio, or PDF format, each solving one specific problem.

33:08 – 36:22

12 · Product example and the ChatGPT virality check

Shows a real PDF product example (a custody calendar) solving a hyper-specific problem, then offers a ChatGPT prompt, via a comment-to-receive CTA, for testing whether a planned product idea is likely to sell.

36:22 – 40:09

13 · Launching the product

Covers the mechanics of a launch - VIP waitlist, building anticipation - and reframes launch day as one day out of 365, using a retail-store analogy for the ongoing sales that follow the opening spike.

40:09 – 43:07

14 · The real launch numbers

Runs the full conservative math on a hypothetical 180-day account (4,452 followers, 5% click rate, 2-6% conversion) to land on 5-13 sales and $485-$1,261 on launch day, contrasts it with the creator's own $63 and $350 first two years, and points to a follow-up video of student success stories.

Atomic Insights

Lines worth screenshotting.

  • An older, established Instagram account reaches meaningfully more people than a brand-new one, so switching accounts to start monetizing throws away built-in reach.
  • A growth challenge that produces an average of 742 new Instagram followers in 30 days projects to roughly 4,452 followers over 180 days of daily posting.
  • One creator grew to 20,000 followers largely from unedited, static-camera reels that each answered a single hyper-specific parenting-through-divorce question.
  • A $97 price point is presented as the sweet spot for a beginner's first digital product launch, sized to a newly built audience rather than an established one.
  • Conservative launch math - a 4,500-follower audience, a 5% click rate, and a 2-6% conversion rate - produces 5 to 13 sales on launch day, or $485 to $1,261, at $97 per sale.
  • Raising checkout conversion from an industry-standard 2% to a top-performing 25% would turn that same 4,500-follower audience into 56 sales instead of 5 to 13.
  • The creator made $63 in her entire first year of business and $350 in her second year, before adopting the systematic approach she now teaches.
  • The two diagnostic questions for picking a monetizable topic are what your friends already ask you for advice on, and what free labor you already enjoy doing for people.
  • A public pivot post to friends and family, with explicit permission to unfollow or mute, is presented as a necessary step before monetizing an existing personal account.
  • Launch day is framed as one day out of 365 - the ongoing daily sales after launch, not the launch spike itself, are presented as the larger number over a full year.
  • A prior digital product reportedly made $190,000 in under 48 hours, used as the creator's credibility for what a well-built digital product looks like.
  • A single PDF solving one narrow problem - a custody calendar for divorced parents - is shown selling well to a small, tightly targeted audience.
Takeaway

First dollar on Instagram is a sequence, not a stroke of luck.

THE FOUR-STEP PLAN

The path to a first Instagram dollar runs through keeping your existing account, picking one hyper-specific problem, announcing the pivot once, and posting daily for 180 days before building anything to sell.

02Testimonials and the core equation
  • Realistic first sales look like $37-$86, not five-figure launches - calibrate expectations to small, believable numbers rather than screenshots of outliers.
  • Monetization reduces to one equation: something to sell, plus someone who wants to buy it - if you're stuck, you're missing one side of that, not something more complicated.
  • A stated 6% conversion rate on early sales is offered as a benchmark worth remembering before evaluating your own numbers later.
03Step 1: keep your existing account
  • An established personal account already has more reach than any brand-new account could build from zero, so switching accounts to "go pro" usually costs more reach than it gains.
  • The people already following a personal account are a real, if imperfect, distribution advantage - abandoning it to start clean is optional, not required.
04Handling friends and family
  • The fear of existing followers seeing a pivot to business content is treated as normal and solvable, not a reason to avoid using an existing account.
05Step 2: decide what to help people do
  • Two questions surface a monetizable topic fast: what do people already ask you for advice on, and what free labor do you already enjoy doing for others.
  • A pattern of being asked to do something for free - designing flyers, planning parties, organizing a closet - is treated as market validation that people would pay for it.
  • Picking a topic doesn't require expertise or a polished offer yet - it only requires a direction, since the actual product comes much later.
06Committing to a niche and the announcement script
  • Committing to one specific niche is described as the hardest step precisely because it means giving up every other direction you could have chosen.
  • The friends-and-family transition post explicitly gives followers permission to mute or unfollow, which lowers the social risk of repurposing a personal account for business.
  • The announcement is framed as a simple heads-up, not an apology or a big declaration - keeping it low-key is presented as the difference between doing it and freezing up over it.
07Step 4: daily hyper-specific reels for 180 days
  • Every piece of content for 180 days should answer one hyper-specific problem, not a broad topic, because specificity is what attracts people who will eventually pay.
  • A brainstorming tool can be used to generate a full list of hyper-specific problems within one niche before content production starts.
08Case study: the divorce-coach account
  • A creator who only posts plain, static-camera answers to hyper-specific questions reached 20,000 followers without production value - the specificity of the questions did the work, not the editing.
09Proof from the 30-Day Challenge
  • An average of 742 new followers per 30 days, if sustained, compounds to roughly 4,452 followers over a 180-day content run - the projection used to size the eventual launch.
10Why the follower count matters
  • The real signal a launch is ready isn't follower count alone - it's an audience that starts asking, unprompted, how to pay you.
  • Delaying a pitch while continuing helpful content is framed as directly increasing eventual launch revenue, not just audience size.
11Building the $97 digital product
  • A $97 price point is recommended as the sweet spot for a first digital product aimed at a newly built, not-yet-large audience.
  • Decide the product's format first - video with your face, video without it, audio, or a PDF bundle - since each fits a different kind of promise.
12Product example and the ChatGPT virality check
  • A single PDF solving one hyper-specific problem sold well to a small, well-targeted audience - proof that product complexity isn't what drives sales.
  • Testing a planned product against a structured prompt before building it is presented as a way to catch a likely flop before investing the time to make it.
13Launching the product
  • A launch is treated as a distinct phase with its own mechanics - teasing, building anticipation, running a VIP waitlist - not just posting a sales link once.
  • Launch day is reframed as one day out of 365; the ongoing daily sales after the opening spike are presented as the bigger number over time, using a retail-store analogy.
14The real launch numbers
  • Conservative launch math on a 4,452-follower account produces 5-13 sales and $485-$1,261 on launch day at a $97 price point.
  • Raising checkout conversion alone from an industry-standard 2% to a top-performing 25% would turn the same audience into 56 sales instead of 5-13 - the biggest lever in the whole model.
  • Two full years of the creator's own income ($63, then $350) are disclosed to contrast with the systematized numbers just walked through, underscoring that the plan replaces trial-and-error, not talent.
Glossary

Terms worth knowing.

Click rate
The percentage of an audience that clicks a shared link, used here to estimate how many followers will visit a sales page during a launch.
Conversion rate
The percentage of visitors to a sales page who complete a purchase, used to translate link clicks into actual sales.
VIP waitlist
A pre-launch signup list of interested people who get early notice or perks before a product officially goes on sale.
Launch
A concentrated period of marketing and selling around a product's release, typically producing a sales spike on day one followed by ongoing daily sales afterward.
Hyper-specific problem
A narrow, single-scenario question or pain point, rather than a broad topic, that a piece of content is built around to attract people who will eventually buy a solution to it.
Resources

Things they pointed at.

08:50linkWhy You Should Not Start a New Instagram Account (companion video)
22:00toolChatGPT, for generating hyper-specific content ideas
24:31product1K Instagram Followers in 30 Days Challenge
31:40productThe creator's own copywriting course (cited $190K launch, credibility reference)
33:50linkMaking a Product That Goes Viral (companion video)
34:45toolChatGPT product-virality-check prompt, free via comment
37:50linkHow I launch / successful launch walkthrough (companion video)
43:00linkStudent success stories across industries (next video)
Quotables

Lines you could clip.

05:55
“If the arrows touch each other, this is where you make your money.”
reduces the entire monetization problem to one visual equation→ IG reel cold open↗ Tweet quote
08:30
“The older your account is, the more people it will reach.”
contrarian against the common advice to start a fresh business account→ TikTok hook↗ Tweet quote
12:15
“What do your friends come to you for advice on?”
simple, repeatable niche-finding question anyone can answer immediately→ newsletter pull-quote↗ Tweet quote
30:30
“The longer you make helpful content and don't pitch, the more money you'll make when you do.”
counterintuitive patience argument that reframes delayed monetization as a growth lever→ IG reel cold open↗ Tweet quote
42:35
“In my first year, I made $63 because I had no idea what the hell I was doing... in my second year, I made $350.”
vulnerable, specific numbers that humanize the creator and contrast with the polished results shown earlier→ TikTok hook↗ Tweet quote
The Script

Word for word.

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metaphor
00:00I feel like you need to know if I've got my hair up in a bun like this. It means I know this is gonna be a really big video, and I wanna be focused on it, and I don't wanna be fiddling with my hair the entire time. So if you don't know me, my name is Maria Wendt.
00:12I make hundreds of thousands of dollars every single month of Instagram. I'll put proof in the description down below. Those of you who know me know that I literally am, like, sharing tax returns, and I share screenshots of everything.
00:23I share my bank account. Like, I'm very transparent. And more importantly, I have hundreds students who have made their first dollar from Instagram thanks to me.
00:31I think it's one thing for you to make your own money from Instagram. It's another thing to very successfully teach it to hundreds of students. And at the very end of the video, I'm gonna show you how to read some of these success stories, how to see some of these success stories so you and get their advice.
00:43So we'll talk about that at the end. Instagram has been a massive source of income for so many of us, and yet it is a little overwhelming to figure out where to start. So I'm making this video assuming that you know what Instagram is, so you know it's an app, you know it's social media, you know people make reels on it, but you have no idea how it works.
01:04And so as far as what I'm assuming your experiences, I'm assuming you have none, I'm assuming you haven't made it real, I'm assuming that you have no idea what you're doing. And so couple of things that I wanna do, um, I wanna give you the bird's eye view of what you're gonna do so you have a really clear game plan, like, have a really clear overview.
01:23But then what I'm going to do is drill down into each step, and I want you when you're done watching this video to be extremely clear every step of the way on what you're gonna do, and I want you at the end to say, okay.
01:36For the first time ever, I actually know how to monetize the social media platform, and it's so much more doable than I thought it was. So I'm going to set up my little iPad so I can draw and get this, like, go over the bird's eye view plan because that's the first thing that we're gonna do here together.
01:52Really quickly, I thought it would be fun to show you let me just see. There we go. I thought it would be fun to show you some of the testimonials, um, or, like, the success stories from my students.
02:01Um, it's not gonna be a lot. So this is again, I want to, those of you who know me will know this. I am not a get rich quick person.
02:08I am a it takes work. Here's the reality. But if you're willing to do that, it's gonna be amazing.
02:15And it's, like, different because it's the truth, the reality. By the way, note this 6% conversion rate because we're gonna talk about that later.
02:24These are our these are just some students, right, who have done what I taught, and they're monetizing passive income.
02:31She made a thousand dollars with a $37 offer. She this is what her sales notifications look like.
02:37She is making, like these are small dollar amounts. Right?
02:43You're never gonna see coming from me with a brand new student, you know, something where they're making I mean, every so often, I guess you will. You'll see, like, really big numbers, but numbers like this are so normal.
02:54Uh, I made a sale. I made $86. Right?
02:58You you're much more likely to see realistic numbers from my students because that's the reality. Like, a student making $2,000 in the first month is rare.
03:12This is a rare result. Um, but it's exciting, and it and it shows you what's possible. Um, at the very end, you're gonna see how much money you can realistically expect to make from this game plan, and I'll run you through all the numbers, and you're gonna feel really clear.
03:27So if you're feeling any overwhelm at this point, you don't have to. Take a deep breath. I'm gonna walk you through everything.
03:32You might not know what anything that I just talked about means. All you need to know is I'm gonna show you a different but very reliable way to make your first dollar and a little dollars more, um, with Instagram.
03:45And I'm assuming you have no idea, um, like, what you have no idea what to expect. You have no idea what you're doing.
03:50That's all good and normal. So let me come back here, and then we're gonna pull up my iPad.
03:58And then this is from an old video I was doing, so I'm gonna just open up a new one here. I wanna just give you an overview. It's gonna be really simple, but I wanna show you what this is gonna look like, and I want to you to kinda get a sense of, okay.
04:12Know what we're gonna be doing here. So let's go we'll just do black. So let's pretend this is you, and you wanna make your first dollar on Instagram.
04:23Well, very, very simply, you need to have something to offer. You need to have something to sell, and then you need a person who wants to buy your offer.
04:36So you need something to sell. They want to pay you. This is you, and it probably should be more like the arrows touching each other.
04:45Yeah. Because if the arrows touch each other, this is where you make your money.
04:50And that's what I'm gonna show you how to do in this video.
04:55I'm gonna show you a couple of things. One, how to create something that people actually want, how to do it in a very easy way since you I'm assuming you're a brand new beginner.
05:05You have no idea what you're doing. So I'm gonna teach you how to do it in a really easy way. And, I mean, this is just so you know.
05:10This is like a big video. This is a this is like think of this as like a a a a class. This is a lesson.
05:15This is a big a big video. Um, and I wanna give you everything that you need. So at the end of this video, what I want you to say is, okay.
05:23I know how I'm going to have something to offer to sell, and I know exactly what I'm going to do to get people who want to buy it. Because that's, as we talked about, that's what you need.
05:36So if you have something that to offer and they want what you're offering, you will make money.
05:47That's simple, but not necessarily easy.
05:51Right? Like, you kind of get that. I'm probably not blowing your mind by saying that.
05:55Right? You know that. You know that if you're gonna make a dollar, someone has to be willing to give you a dollar of theirs.
05:59This isn't, like, this isn't revolutionary information. What's the tricky part is knowing how to actually do that and then how to do it in a way that's not overwhelming or sleazy or scammy or any of the other, you know, thousands of different things that could keep you from offering something and could keep someone from buying from you.
06:23And this video is gonna solve all of that. So there's a lot of steps here, and we're gonna just take it one step at a time, and you're gonna need you're gonna know exactly what you need to do. The first thing that you're going to do is not start a new Instagram account.
06:36So you probably, I'm assuming, have an Instagram account where you scroll through the reels and you post pictures of your doggy or whatever it might be, I have a whole video on why you should not start a new Instagram account.
06:51Now I know your immediate next thought is, oh my gosh, but like, my friends and family are following me, and what if this doesn't work? And we're gonna talk about all of that. I'm gonna tell you how to handle that.
07:00Um, there's a whole video that I made on why you should not start a new Instagram account, and the really, really simple version is that the older your account is, the more people it will reach. And so if you're trying to find people who want to give you dollars, the more the better your account is for attracting those people, the more money you're gonna make.
07:21So if you start a new account, you're really giving up a lot of money and a lot of potential money, and it's gonna really change the numbers that we run at the end. I totally get your friends and family being on there, and so I wanna talk about how to handle that.
07:35That's kinda step two. But if you still have resistance to not starting a new account, I'm gonna put the video somewhere up here so that you can watch it because I think that that's gonna be really key to watch that video next or, like, pause this one and go watch that one or come back to and watch that one later if you have resistance towards not starting a new account.
07:57Because I totally you know, I have you I have people who follow me and their accounts are like, digital girl Jane or, um, you know, my digital marketing journey or whatever it might be.
08:09Right? They're it's clearly backup accounts. The problem is those backup accounts, I can almost guarantee you, are not reaching, um, who you wanna be reaching at the quantities you wanna be reaching, and so we gotta solve for that problem.
08:19How do we solve for that problem? This is step two.
08:25Where is step two on my script here? Oh, I guess I got rid of it. Oh, no.
08:32Okay. Wait. This I got ahead of myself.
08:33Step three is where I tell you what to do about your friends and family, so just hang tight for step three. Like, where is it? Um, okay.
08:39So step two, before you handle friends and family, step two is to decide what you wanna help people do. Now this might be really easy.
08:48You might already know what you want to do. You might already know what you wanna talk about. You might already know how you wanna make your first dollar online, um, and that's okay.
08:55That's great to skip this one. But a lot of people who haven't made the first dollar online don't really know what they're gonna be an expert in. They don't really know what they're gonna make content on.
09:03They don't really know what they're gonna do to, like, offer to make that dollar. I'm just assuming that you know what Instagram is, and then you don't know anything beyond that. Um, and so I wanna make sure we cover every single little thing.
09:15And so here's the question. This is a big one. Right?
09:17Decide what you wanna help people to do. That's such a big step too. Here's what will help.
09:22Number one, know that you're not making your product yet. So I'm not saying go make your product. That's much later in this game plan.
09:29At this stage, all you're doing is saying, okay. What do I wanna help people doing? And you might already know.
09:34Like, you might already have an inkling. One of my friends who I helped go through this process, and she's just got some of her first sales, and it was super exciting, is she knew that she wanted to help people publish write their own books. She's a children's author.
09:47She's really good at writing books, and she knew that she wanted to help people write books, like children's books. She wanted people to come publish children's authors.
09:55And so when I talked to her about this, she already knew that. If you don't and you have like, Maria, I have no idea I could help people with eight different things. How do I pick?
10:03How do I know what's gonna be monetizable? How do I know what's gonna sell? Like, you just have straight up no clue.
10:09This is two questions that I think you should answer. One, what do your friends come to you for advice on? So what are your friends asking you about?
10:17What are you known for in your friend group? Are you really good at planning parties? Are you really good at relationship stuff?
10:23Are you really good at just, like, adulting and you just got it unlocked? Are you a really good mom? Do people come to you for parenting advice?
10:29Do people come to you for marriage advice too? Are you really, like, big in the gym? People come to you for fitness advice.
10:34What do people what do your friends come to you for advice on? That's the first question. Or it doesn't have to be your friends.
10:40What does your family come to you for advice on? Um, what does your boss come to you for advice on? Or your team members come to you for you know, your employees, your colleagues, what do they come to you for advice on?
10:49What do people in your life come to you for help and support on? That's the first question. The second question is, what free labor do you happily enjoy doing?
11:01So way back, I long you may not know this. I used to be a graphic designer.
11:05That used to be, um, what my business was, and then I got really good at getting graphic design clients. And then people wanted me to show them how I was getting so many graphic design clients. So then I started showing them how to get clients for their, like, graphic design businesses, and then they would send their friends, and their friends were like, just how do you get clients?
11:21I'm not a graphic designer, but I need to get clients for my Pinterest agency or whatever it was. So then I started showing everybody how to get clients, and then it morphed into showing people all the other things I was doing in my business or how I grew on social media or whatever. And now here we are, and that's like the brief history of my business.
11:36But I initially chose to do graphic design because that was the free labor I really happily did. Like, I enjoyed making, um, little posters for my friends' part like, invitations for my friends' parties or, you know, if there's volunteer work I was doing, was always the person designing the flyers that got hung up all over town, and I doing it.
11:55It was the free labor that I happily did. And so that's another way to look at it. And, again, all what we're trying to do here is, like, what do people need help with?
12:04Where where can we contribute to the marketplace? Where can we solve problems for people? And so if people are asking you to do free labor, it's a topic for another conversation on that, like, you're doing free labor, but people asking you to do free labor is an indication that you provide value in this area.
12:24And so it's something that you're so good at, people ask you to do it for them. If you're you know, you might say, oh, but I really wanna do x y z, and that's a topic for you know, you can. There's no, like, there's no rules.
12:36But if you need a starting place, you need some kind of validation that people will pay you for this thing you want to do, Look in your life where you're already adding a lot of value to people's lives and recognize that, okay.
12:49If I'm helping if I've helped five people do this, I can probably help 50,000 people do this or five you know, if you wanna start a little smaller, or 5,000 people or 500 people or 50 people. Right?
12:59It's it's all just multiples. But if you've helped a few people do it, you're very likely to be able to help a lot of people to be able to do it. So, again, don't make your product yet.
13:10I'm gonna talk about that way later, and I have a lot of rules for making a product that goes viral. Um, at this point, just have some idea of how you'd like to be helping people and what problems you would like to be solving for them. So if I'm at this stage and my friends are always coming to me for organizational advice, let's just say that that's what it is, and I actually went over and helped my grandma organize her closet, and I helped her, like, declutter.
13:34And I remember, oh, you know what? My friend's mom, I also helped her with this, know, with this decluttering.
13:40And, you know, when my office moved, like, my my boss moved offices, I was the one in charge of, like, restocking everything.
13:48I'm just making stuff up. Right? But, like, you're like, okay.
13:50You know what? I can think of five or six instances where I have been in charge of organizing and decluttering. Like, specifically decluttering seems to be the thing people ask me about.
13:58They're always complimenting me on how clutter free my home is. I take a lot of pride in being clutter free. I really like the know, decluttering and organizing.
14:05I take a lot of, like, I love my home, and it's part of my identity. That's a that's a really good example. And so at that point, like, I I would like to help people live, like, clutter free lives, or I would like to help people declutter.
14:18It doesn't have to be a fancy I help statement at this stage. It's just, okay. I have some sense that decluttering is gonna be the direction I am taking this Instagram monetization route in.
14:30Um, and I'd like to compliment you because figuring that out is so difficult. Everything else is kinda easy, but making a decision like that and eliminating the thousands and thousands and thousands of other things you could choose to do and taking a bet on one is really tricky to do. It's really hard to do.
14:47And so I just would like to compliment you on that. If you've gotten to step three, which I'm about ready to share with you, step two is kinda tricky because you have to take a risk on yourself, take a a bet on the direction you're gonna go in, which leads us to step three.
15:04Step three, you're gonna make a post to your Instagram stories, your main Instagram account, or your Instagram Reels. You can make an Instagram Reel if you feel like it.
15:12Most of you will probably gonna wanna do a story. And this is what I want you to do.
15:18I want you to use this script and basically announce to your friends and family what you're going to be doing. I mind you, I did this. I didn't do it on Instagram because Instagram really wasn't even a thing for business when I started, like, twenty fifteen, so, like, ten years ago.
15:33I made this, um, announcement on Facebook where very much was a thing at the time. Um, and so I basically said exactly this. It was, hey, friends and family.
15:43Um, you guys all know I love you all so much, and I'm so happy to be with you here on Facebook. Moving forward, I'm actually going to be using this, in your case, Instagram, this Instagram account to to monetize.
15:57Like, I'm I'm hoping to monetize. I'm planning to monetize this Instagram account, and I want to talk about decluttering and helping people solve all their decluttering problems.
16:07Um, I wanted to let you know because I'm about ready to start publishing a lot of content, and so it's totally okay if you wanna mute me or unfriend me, um, because I'll be using this account for business purposes moving forward. Um, and I look forward to continuing to connect with you in a, um, different way on you know, maybe you're also on, I don't know, Facebook or your, you know, text or whatever.
16:28Like, hey. Nothing about my personal life is really gonna be on here anymore. It's just gonna be about business.
16:33Um, if you'd like to support me by sharing the content that I post or liking the content I post, I would really appreciate that, but it's really not necessary. So it's basically like you are officially announcing you're not saying you're gonna be quitting your job.
16:48You're not saying like, you you're just, hey. Moving forward, the content on this profile that you were friends with, it's gonna be all decluttering topics or all whatever you decide.
16:58And so it's totally okay if you don't wanna follow me anymore. It's totally okay if you wanna, like, mute my stuff.
17:05That's totally okay. And it's it's just the transition.
17:11People make this a really big deal, and I do get it. Like, I do get, oh my gosh. I'm announcing to friends and family what I'm doing, but and that's why they go make a backup one that's really private because they don't want people to know.
17:22But then they're stuck in, like, 30 follower hell forever because who's gonna follow an account with 30 follow you know what I'm saying?
17:32Like, you already you have such a good account already. You just have to have the balls to, like, use it, essentially essentially.
17:40And then that's gonna come down to, like, how badly do you want this? Because as we're gonna talk about later, if you don't really want this, if you don't really wanna make your first dollar online, then you won't.
17:53But if you do really wanna make it, you will. And what you're gonna find what I do as a business coach, as someone who talks about it all the I shoot myself in the foot every damn day because I'm honest with you. Because if I wasn't honest with you, I would say, do whatever you want.
18:05It doesn't matter. Like, what do I have to lose? This is a free YouTube video.
18:08Who cares? But I want this to be actually really helpful. I want you to actually watch this free video and make money.
18:15I want you I don't want you to pay me. I don't want you I want you to just watch this free video and make your first dollar. And so in order for me to do that, I have to be really honest, and I have to tell you, you're at a decision point.
18:27Do you really wanna make your first dollar online or not? Because I have helped literally hundreds of do this. Right?
18:32I showed you a couple at the beginning, and at the end of the video, I'm gonna have you read, like, an in-depth, um, interviews with successful students who give you advice too. These are people who have listened to me, seen really good success, and they have advice for you too if you haven't started yet.
18:46So So I want you to read that at the end. But in the meantime, you have to make that decision.
18:52Like, do I really want this? And if so, it doesn't have to be this big dramatic thing. You're gonna be like, hey, guys.
18:56Just as a heads up, I'm gonna be talking a lot more about decluttering on this account. If you want to, know, you don't feel the need to buy anything from me, but if you wanna share it or you wanna heart it, I really appreciate that. Love you all so much.
19:07And then you're you're done. And you can post that to your Instagram stories and call it a day. That's it.
19:11That's step three. Okay. If you feel like doing a reel instead of an Instagram story, that's fine, but you can do either way.
19:19Here comes the thing I get the most so if you thought step three was bad, here's step four. This is the thing that I continually get the most pushback from, and then my students listen to me, and then they're like, oh, yeah.
19:32So I got a whole bunch of sales, and it worked really well. So for the next a hundred and eighty days, make a reel every single day.
19:42That's a lot of work. Hundred and eighty days straight, making a reel. Now there's not just any reels, very specific kinds of reels, so you attract buyers, people who are gonna pay you money.
19:53You want to make sure each reel is solving a hyper specific problem. So I'm gonna pull up an example for you. They don't have to be fancy, but I wanna we'll do an example with our decluttering thing, and then I'm gonna actually show you an example of an account that does this really, really well.
20:07So hyper specific problem. What does that mean? Every reel that you make has to be solving a hyper specific problem.
20:12So hyperspecific problem if if if getting rid of declutter is a problem, a hyperspecific problem would be, um, how to donate or get rid of sentimental items.
20:29So things you're holding on to that you don't really want, but you kind of have sentimental feelings towards. That's a hyperspecific problem.
20:36Or another hyperspecific problem is how to decide to keep or donate things you use once a year.
20:45Hyperspecific. Um, another one could be, like, decluttering would be like, um, you know, how to decide how much Christmas decor is the right amount for your home.
20:57I'm making this up. I'm not a declutter. I'm actually quite messy.
21:01So I'm not a declutter by any means, but that that's what I'm thinking of. Um, I wanna show you so I'm gonna pause this, and I'm gonna pull up the account that I wanted you to see because it's a really good example of how this account solves hyper specific problems.
21:16Okay. So this is a really good account. She says here she helps you parent through divorce.
21:20Right? So it's really specific. And then it's helping your kids adjust and feel happy in two homes.
21:24So what she helped people do is already really specific. And then each one of her reels again, you can see here, like, they're not fancy reels.
21:32It's just her answering really specific questions. Um, here's a really specific question. If my ex was abusive, do I still need to say nice things about him or her to the kids?
21:42Super specific problem.
21:47What do I do if my if my child doesn't want to have calls with their other parent, but it's court ordered? Answer in the caption. Like, this is her formula.
21:56She does this so well. She's got 20,000 followers, which is more than she had when I first started following her.
22:03How to tell your child you are dating someone?
22:11Very specific thing here.
22:15Um, thinking your child might not need a custody calendar. Right? So she's just, like, answering very specific questions.
22:21Does your child not want to look at pictures of your family or even themselves from before the divorce? I mean, like, that is such a specific that's such a specific like, it's a hyper specific example and answering a hyper specific question.
22:33And I wanted to pull up her account because I think she does a really good job of not complicating what you're going to do over the next a hundred and eighty days.
22:43You're gonna be answering hyper specific questions that are around your topic. And by the way, pro tip, you can go to ChatGPT and say, hey. I'm gonna help people declutter.
22:52I wanna make content for a hundred and eighty days. Can you help me think of a 180 hyper specific problems that I can make content on? Have chat GBT help you think of the questions.
23:02And, again, you saw that, like, that footage of her is literally her head. It's not like anything fancy. She's probably sitting in a room, probably at her desk pointing to the caption.
23:12Like, she's so great at not overthinking it, and she has 20,000 followers. And I I'm and we'll talk more about, like, what she sells and and kinda, like, what that's gonna look like later, but they do not have to be fancy.
23:24I was really wanting to show you that example because I want you to see oh my gosh. I got so worried I didn't resume it.
23:30I got so worried I was talking to myself for twenty minutes. Oh my gosh. So hundred and eighty days.
23:38At the end of a hundred and eighty days, you will have thousands of followers, if not tens of thousands of followers. And how do I know this? I wanna show you how I know this.
23:46I have definitive proof that you will have at the end of a hundred and eighty days, you will have most likely tens of thousands of followers.
23:56Let me show you how I know. So I run this thing called the 100,000 or 1,000 Instagram followers in thirty day challenge.
24:04I run this challenge all the time On average, we average it out, meaning some people don't even complete this challenge. Some people start it and don't finish.
24:13The average student gets 742 followers in thirty days.
24:18So if you're doing this for a hundred and eighty days, you're going to get tens of thousands. And really, if I can be really honest, that's the average. It is not at all unusual for us to have a student hit 10,000 followers in thirty days because they do this challenge.
24:33So this is a really good challenge. We have a lot I meant to pull up other testimonials because these are some of their older testimonials. Um, we have a lot of new ones in my coaching group specifically around this challenge, um, and I feel very confident given the amount of students you've run through the challenge.
24:50And given the fact that the freaking average is 742, that that's a conservative.
24:56For me to say you will have thousands of followers, if not tens of thousands of followers over a period of a hundred and eighty days is extremely realistic. And so, um, I'll link to this in the description if you wanna take this challenge. I do recommend it.
25:09Um, it's gonna be a lot of work. Like like I say it right here, like, it's a sprint for thirty days, but it works super well. And if you only add 742 followers, I'm as like, amazing.
25:22I'm as when we run our launch numbers and how much you can expect to make doing all of this, I'm gonna be really conservative and pretend that you're only getting 742 followers.
25:32But just understand that when I run numbers and when I give numbers, I like to be really conservative.
25:38And so we see students all the time who get 10,000 followers in thirty days by running this challenge, but I feel much more comfortable sharing the average, which is 742. Um, not only that. Now not only are you gonna have a lot of followers let me get this back to me and turn off that extra circle.
25:56Not only are you going to have a lot of new followers at the end of this hundred and eighty days, more importantly, you're gonna have a very, very clear idea of what your audience is struggling with. So you've been making helpful content for a hundred and eighty days. Do you know what happens as you make that content?
26:09People have follow-up questions for you in the comments. People are needing clarity around a specific thing. People are wanting you to go deeper into something.
26:18And so it's very common at the end of a hundred and eighty days for my students to be like, I am dying to get this product out.
26:26I am dying. Please let me launch sooner, which you can, by the way. You don't have to create content for a hundred and eighty days.
26:31Um, if you'd rather launch sooner, I we'll talk about that a little bit more, but they're dying. They're chomping at the bit to launch their product because they are so clear on what's gonna make their product blow up and do really, really well. And so you're gonna know exactly what kind of product to make, especially because all these new followers that you're getting and that you're helping are asking you over and over and over again, how do I work with you?
26:55How can I pay you? Where can I sign up? And you're just like, oh, like, make sure you follow me.
26:58I'm gonna be launching something soon. So you're gonna be so excited because at this stage, in this process of making your first dollar on Instagram, you will have had so many people wanting to pay you.
27:08You will have so many people reaching out. Hey. Do you do private coaching?
27:11Hey. Can you help me with this? Can I pay you to do this for me?
27:14You will be blown away. Um, and I say this because I've just put so many students through this exact program, um, that I I know it works.
27:22Um, so at this stage, you're gonna be ready.
27:26You'll have made so much helpful content. You have gotten so many new followers. You have such a healthy account now.
27:31You are perfectly ready to create and launch a new product and scoop up a bunch of money, which is what I wanna walk you through. It's kinda like the stage two.
27:38This is what I wanna walk you through now. A quick note on the hundred and eighty days. Think about it this way.
27:46The longer you make helpful content and don't pitch, the more money you'll make when you do. So, obviously, right, like, um, if you have a lot of followers, you will be more likely to make sales than if you have less.
28:01And so the longer you and not only that, but, like, your followers are getting hotter and hotter and hotter, hotter and hotter and hotter and more and more and more eager to buy from you as you're solving all their problems with your helpful content. So the the longer you stoke those fires, the more crazy your launch is.
28:18And the numbers that I'm gonna run, by the way, are gonna be super, super conservative. I'll give you tips to, like, make your launch go even better, but just understand that I'm gonna walk you through your worst case scenario, your most conservative scenario.
28:31And part of that, um, just you knowing, okay. If I can do this for a hundred and eighty days straight, I'm gonna make more money than if I were to do it for thirty days straight.
28:38It's up to you. You can literally do this for thirty days and then go on to the next step. That's fine too.
28:43It's just understanding that the longer you do this, the more money you make. Okay. So the next stage is gonna be to create your digital product that you're going to sell.
28:50So remember at the beginning, we talked about how you have to have something to sell, and then they have to wanna buy You're really clear now on what you're gonna make that they're gonna buy, and now you gotta, like, make the product. And so I charge I would recommend that you charge $97 for those products that you're gonna launch.
29:04Um, that is a really sweet spot, um, for the size of your audience versus, you know, what you're gonna be offering.
29:12Um, there's so much that goes into creating a good digital product. I have a video on making a product that goes viral, so I'm gonna put that somewhere as well. I'll just add that there.
29:22So I need to just mark on my notes. I need to give you the the Instagram account video, and I need to give you the digital product video.
29:31Just so I wanna forget to link to it. There's a lot that goes into creating a really good digital product. And, like, just for context so you know where I'm at, I made a $190,000 last a week and a half ago when I launched my latest digital product.
29:45It was my copywriting course for those of you who are, like, in my world and know. And so I've gotten pretty damn good at creating a digital product that people want.
29:52I mean, 200,000 in less than forty eight hours is freaking nuts.
29:57And so, um, best believe I know how to make a really good digital product. And it comes down to this.
30:02You have to decide three you have to decide. One, is this gonna be a video course with me in it? Is it gonna be a video course with my head not in it?
30:10Both are fine. Is it gonna be an audio thing, like meditations or, um, visualizations or me teaching via audio?
30:19I don't recommend that. I think that's gonna be your hardest one to sell. Or you can do, like, a big a big PDF bundle where it's a bunch of recipes or a bunch of, uh, like, case studies.
30:29Like, my friend did one where it was, like, a bunch of marketing playbooks, it was just a bunch of PDFs. They were awesome, and it wasn't it was just like PDFs, and she just made a really big bundle. Um, so you have to the first thing you have to decide is is it gonna be video, audio, or PDF?
30:45And then you have to solve, again, a very, very specific problem with this digital product. So if we go back to hopefully, I can add this phone back.
30:55Love to be able to get that back up if I can.
31:04Let's see.
31:07Oh my gosh. Hold on. I just had her too.
31:13Problem is I forget her handle, so I have to go look for it. Let me pause this and pull it up because I wanna I wanna show you a product she sells. Oh, wait a minute.
31:21Here we go. I got it.
31:26Let's see. Okay. One more time.
31:29I'm gonna pause it. Sorry. Okay.
31:31So I can't get the tech to work, but, basically, she sells a custody calendar, which would be a PDF. Um, and it solves it solves a hyper specific problem, which is, like, helping your kids smoothly transition from one home to the next.
31:44And if I remember correctly, this is me going off my memory. If I remember correctly, she has it created for a very specific age range as well.
31:52That's a very specific digital product, and it does very well with her small audience. Now if you there's something that I recommend that you do.
32:00If you want to make sure your digital product will go viral, I have created a very specific ChatGPT prompt to, like, test to make sure your digital product will do really well and will sell.
32:15I highly recommend you get this Chechibity prompt that I wrote. It's really specific, but essentially what it does is it tells you this is actually a product that's likely to flop. This is a product that's likely to go viral.
32:27It helps you get really, really clear and make really, really sure that the product you're going to launch to this audience that you've built is actually gonna do well and be popular and sell well. So comment chat GPT down below, and I'll make sure you have the link to that prompt because that again, it's free. I'll just give it to you.
32:42But I want you to comment chat GBT below because I wanna make sure you're actually gonna create a digital product that goes viral. Okay. Now I wanna talk about launching your product.
32:52At this point, this is very exciting. Launch stage, launches in general are just so exciting. Um, but at this stage, you're start you're you're basically this close to getting your payoff.
33:02Right? You've been making helpful content. You've been building an audience.
33:04You've been nurturing. You've been providing a lot of value. You've been asked probably a thousand times, like, how can I how can I work with you or whatever it might be?
33:11And so, um, you have an active and very eager audience that you've been helping for months.
33:18You know exactly what all their issues are, and you know exactly how you can help. And you have been doing I'm assuming right at this stage, this is when you're gonna start doing all of the proper launch stuff.
33:31So you're gonna be teasing the product, building anticipation, running a VIP waitlist. Here's another video that I'll give you.
33:38I just had like I said, I just had a really successful launch. All of my launches do really well. This last launch broke every personal record.
33:44I mean, it was something like a $146,000 in one day. And so I'm gonna link to that video as well.
33:50This is video three I'm gonna link to you because I think that that's gonna be really helpful, and if you don't know what to help do to launch, it just literally walks you through everything I did. I've been getting asked a lot about launching more recently, and so I'm gonna start talking about launching a little bit more and how to properly launch.
34:06But just understand, um, one thing that you should know about launches is that, um, you typically, how a good launch goes is you get a really good payday.
34:15So, like, day one, really, really good payday. But then the crazy thing is you keep marketing the product over and over and over again until you're at the income that you want.
34:26Right? And so and, again, we'll get into that later, but just understand that launch day and the money that I'm about ready to walk you through and what you can expect to make if you do your launch right, if you do your launch the way I would do it, which I can show you in that other video. Um, if you do your launch right, not only do you get a really big payday, but you also have that product to then market every single day forever.
34:47And so the analogy I like to use is it's like a store. When the store opens, there's a big buzz. Everybody comes.
34:52You get a big, nice, juicy opening check. And then every day, you get people in your store, and they buy from you again and again and again.
34:59That's what it's like. And so when I I'm about ready to run these numbers, and for some of you, because they're realistic numbers, which is what I do very differently than most business coaches who try to tell you $10,000 in ten minutes stuff.
35:13Right? You know I don't do that. So the numbers that I share with you and the realistic dollars you can expect to make following a plan like this, hundred and eighty days, all this up, I'm gonna give you realistic numbers.
35:24And then I want you to know, a, is that, like, just keeping that in mind so you know what to expect, which is valuable. To get actual marketing data is so valuable because you will not typically get that anywhere because business coaches don't want you they just want you to think it's easier than it is, frankly.
35:39But then the other thing that I do want you to keep in mind is that launch day is just launch day. It's just one day out of three hundred and sixty five days. Then you have three hundred and sixty four other days that you can make sales on.
35:49And so, um, like, for example, this copywriting course that I launched, great first day, great second day, and now we're building it up so we're making sales with that course every single day for the next three hundred and sixty three days. And so I'm about ready to walk you through.
36:04I'm just gonna pull it up here. I wanna walk you through all these numbers. Let me do this.
36:09It's gonna be on my desktop because I took a screenshot. Okay. So it's probably gonna display really big.
36:14Yeah. Here we go. Let's make it smaller.
36:16Okay. So here is the numbers.
36:19I'm gonna walk you through this step by step by step and what you can realistically expect. I want you to assume that you've added fourth, the most conservative these are again, these numbers are so conservative.
36:31It's, like, nauseating to be really honest because your potential is actually significantly higher. But I want you to look at your your worst case scenario, your most conservative case scenario so that when you do better, you're really excited, and you, um, versus, like, thinking you're gonna make $10,000 in ten minutes.
36:50That's just not realistic. Um, and so I'd rather you have, like, very conservative numbers that you can improve on, and we'll talk about the different ways you can improve these numbers. And then you can kinda, like we'll like, we'll break down each one, and then you just know.
37:02And then you also know that your launch day is just one day out of the year. So okay. Again, it pains me to be this conservative, but I'd rather do it this way.
37:11So I'm assuming that over a hundred and eighty days, you only added 4,452 new followers. For context, I've added 300,000 new followers over a period of essentially two years, which if we were to run these numbers, would assume I only made 16,000 new followers in two years.
37:33You're gonna have made a lot more gotten a lot more followers in this, but, again, you know we're just running conservative. So conservatively, you did 4,500 new followers, and I got that number, just so you know where I got that number, from an average of 742 followers times six months or a hundred and eighty days.
37:51So that Instagram challenge, our average student got 452 followers over a thirty day period, and I just multiplied that by the hundred and eighty days.
38:03But, again, that was our average. That was people who did one day of the challenge and dropped out. So you can expect that number to be higher, but, again, conservative.
38:115% click rate. I think of all the numbers I put on here, the 5% click rate is generous. I wanna talk about ways we can get that up because or, yeah, get that up because 5%, in my opinion, is a little high.
38:23It's the least conservative of all these numbers.
38:28And then that would give you two hundred and and twenty three clicks. That's just really, um, it's conservative, and it's not.
38:36Because to be honest with you, if I had an account that had 4,500 people on it, I sure as shit would get more than 223 clicks.
38:44So I wobble between is this too conservative or a little too less, so that's why I settled on 5% because I almost gave you a 10% click rate, but that felt a little high, so I settled on 5% click rate. Meaning, 5% of your audience will click the link, which is low.
38:59Right? You're gonna have an active, highly engaged audience. You've been building anticipation.
39:03You've been building hype, but so be it. We'll do 5%. Um, and then, um, the conversion rate, I kept really conservative, and then I did, like, our average.
39:13So our average conversion rate across every funnel and mind you, we we have tens of thousands of visitors per day to our pages. So we have volume like you wouldn't believe.
39:23Um, our average conversion rate is 6%. 2% is industry standard, and we're gonna talk about some of our pages that have 25%.
39:33But 2% is considered good by industry standards, by, like, marketing industry standards. And so I ran the numbers, and, basically, what you can expect is five to 13 sales on your launch day.
39:45So $485 to $1,261 running the most conservative of, like, most conservative numbers.
39:54Now this is assuming you're charging $97 like I told you to. Okay. This is day one of your launch.
40:01For some of you who have imbibed the $10,000 in ten minutes, $485 to a thousand you know, $1,200 might feel like a letdown, And I get that.
40:16However, I wanna give you context. You just have to, like, deprogram the business coaches that say what they say.
40:26The other thing I want you to think about is that all these followers, these new 4,500 followers are potential customers for later.
40:34Like we said, you're gonna be selling to them over and over again, so you get more sales later. And then the other thing is there's lots of things that you can do to get more sales and boost both your click rate and your conversion rate. So for example, our highest conversion rate is has a like, our highest checkout page has a conversion rate of 25%.
40:56So I actually had ChatGPT do the math on what we would get if we had a 25% conversion rate, and I forgot to pull that up.
41:05What was that? Let's just let me just really quickly pull that up because I had it do the math for me. Okay.
41:13If it was 25%, it would be 56 sales. So instead of you again, like, if we only improve your conversion rate and, again, like, 25 is insane, just so we're all very clear, but we have pages that convert at 25%, which is insane.
41:28But if you had a a conversion rate of 25%, you would sell 56 sales instead of the five to 13. Excuse me.
41:36Sorry. I've been talking for so long. And so as you can see, any one of these numbers that we play with actually really dramatically increases or changes the numbers that you make.
41:50However, let's take a step back and let's say you do your worst case scenario. I wanna give you a little bit of context on this. In my first year of business, not my first six months.
42:00This is first six months. In my first year, I made $63 because I had no idea what the hell I was doing.
42:07And can I tell you? In my second year, I made $350.
42:13So I worked this, not this particular plan because I had no I've god, I wish I could have worked this plan. The amount of things I tried that didn't work because I had no idea what the hell I was doing in my first two years, I wish there was a me. What I think that you need to see is if I were you, I would watch this next video.
42:30I'm gonna put it up on the screen. It's my successful students who are in all different industries selling things like gardening plants, and, um, there's a girl that paints.
42:41There's a girl that's making money on Instagram, um, teaching people, like, how to like, she lives in France, and she teaches people, like, how to tour Paris. Um, all different kinds, like yoga, a gut detox thing, um, someone going through perimenopause, like, all these different industries, and they're all successfully monetizing Instagram.
42:59And they have a ton of really good advice for you if you're still, like, on the fence about getting started, so I would watch that video next.
The Hook

The bait, then the rug-pull.

Before she says a word about Instagram, she explains why her hair is up in a bun - a small ritual that signals this is the big one, the video meant to take a total beginner from zero to a first dollar. What follows is a four-step sequence, backed by real conservative math, for turning an Instagram account that already exists into the start of a business.

Frameworks

Named ideas worth stealing.

05:39concept

The Offer Equation

Monetization drawn as two arrows: you have something to sell, someone else wants to pay for it - when those two arrows touch, that's the sale.

Steal forany landing page explaining what a business fundamentally is
12:07list

The Two Niche-Finding Questions

  1. What do your friends come to you for advice on?
  2. What free labor do you happily enjoy doing?

A pair of self-diagnostic questions used to surface a monetizable topic without needing existing expertise or a polished idea.

Steal forniche-discovery worksheets or onboarding quizzes for new creators
14:49concept

The Friends & Family Announcement Script

A short, low-pressure Instagram Story script that tells an existing personal audience the account is pivoting to business content, and explicitly gives them permission to mute or unfollow.

Steal forany personal-brand pivot from casual to professional use of an existing account
17:30concept

The 180-Day Hyper-Specific Content Rule

Post one reel a day for 180 days, each answering a single hyper-specific problem within the chosen niche rather than a broad topic, to build a buyer-primed audience before selling anything.

Steal forany pre-launch content calendar for a new offer
40:09model

Launch Math Model

Followers times click rate times conversion rate times price equals launch-day revenue - used to size expected results from a hypothetical 4,452-follower account at $97 per sale.

Steal forsetting realistic launch-day revenue expectations for any small-audience digital product
CTA Breakdown

How they asked for the click.

VERBAL ASK
34:45link
“Comment "chat GPT" down below”

Low-friction lead-gen ask - a free prompt in exchange for a comment, not a direct pitch for a paid product inside this video.

Storyboard

Visual structure at a glance.

open
hookopen00:00
the offer equation
promisethe offer equation05:39
step 1: don't start a new account
valuestep 1: don't start a new account08:21
step 4: the 180-day rule
valuestep 4: the 180-day rule17:30
30-day challenge proof
value30-day challenge proof24:31
build the $97 product
valuebuild the $97 product29:54
launch stage begins
ctalaunch stage begins36:22
the real launch numbers
ctathe real launch numbers40:09
Frame Gallery

Visual moments.

open00:00Frame at 00:48 from How To Make Your First $1 On Instagram00:48Frame at 01:20 from How To Make Your First $1 On Instagram01:20Frame at 01:58 from How To Make Your First $1 On Instagram01:58Frame at 02:20 from How To Make Your First $1 On Instagram02:20Frame at 02:43 from How To Make Your First $1 On Instagram02:43
open00:00Frame at 00:48 from How To Make Your First $1 On Instagram00:48Frame at 01:20 from How To Make Your First $1 On Instagram01:20Frame at 01:58 from How To Make Your First $1 On Instagram01:58Frame at 02:20 from How To Make Your First $1 On Instagram02:20Frame at 02:43 from How To Make Your First $1 On Instagram02:43Frame at 03:14 from How To Make Your First $1 On Instagram03:14Frame at 03:51 from How To Make Your First $1 On Instagram03:51Frame at 04:34 from How To Make Your First $1 On Instagram04:34Frame at 05:07 from How To Make Your First $1 On Instagram05:07the offer equation05:39Frame at 06:11 from How To Make Your First $1 On Instagram06:11Frame at 06:44 from How To Make Your First $1 On Instagram06:44Frame at 07:16 from How To Make Your First $1 On Instagram07:16Frame at 07:48 from How To Make Your First $1 On Instagram07:48step 1: don't start a new account08:21Frame at 08:53 from How To Make Your First $1 On Instagram08:53Frame at 09:25 from How To Make Your First $1 On Instagram09:25Frame at 09:58 from How To Make Your First $1 On Instagram09:58Frame at 10:30 from How To Make Your First $1 On Instagram10:30Frame at 11:02 from How To Make Your First $1 On Instagram11:02Frame at 11:35 from How To Make Your First $1 On Instagram11:35Frame at 12:07 from How To Make Your First $1 On Instagram12:07Frame at 12:39 from How To Make Your First $1 On Instagram12:39Frame at 13:12 from How To Make Your First $1 On Instagram13:12Frame at 13:44 from How To Make Your First $1 On Instagram13:44Frame at 14:16 from How To Make Your First $1 On Instagram14:16Frame at 14:49 from How To Make Your First $1 On Instagram14:49Frame at 15:21 from How To Make Your First $1 On Instagram15:21Frame at 15:53 from How To Make Your First $1 On Instagram15:53Frame at 16:26 from How To Make Your First $1 On Instagram16:26Frame at 16:58 from How To Make Your First $1 On Instagram16:58step 4: the 180-day rule17:30Frame at 18:03 from How To Make Your First $1 On Instagram18:03Frame at 18:35 from How To Make Your First $1 On Instagram18:35Frame at 19:07 from How To Make Your First $1 On Instagram19:07Frame at 19:40 from How To Make Your First $1 On Instagram19:40Frame at 20:12 from How To Make Your First $1 On Instagram20:12Frame at 20:44 from How To Make Your First $1 On Instagram20:44Frame at 21:17 from How To Make Your First $1 On Instagram21:17Frame at 21:49 from How To Make Your First $1 On Instagram21:49Frame at 22:22 from How To Make Your First $1 On Instagram22:22Frame at 22:54 from How To Make Your First $1 On Instagram22:54Frame at 23:26 from How To Make Your First $1 On Instagram23:26Frame at 23:55 from How To Make Your First $1 On Instagram23:5530-day challenge proof24:31Frame at 25:03 from How To Make Your First $1 On Instagram25:03Frame at 25:36 from How To Make Your First $1 On Instagram25:36Frame at 26:08 from How To Make Your First $1 On Instagram26:08Frame at 26:40 from How To Make Your First $1 On Instagram26:40Frame at 27:13 from How To Make Your First $1 On Instagram27:13Frame at 27:45 from How To Make Your First $1 On Instagram27:45Frame at 28:17 from How To Make Your First $1 On Instagram28:17Frame at 28:50 from How To Make Your First $1 On Instagram28:50Frame at 29:22 from How To Make Your First $1 On Instagram29:22build the $97 product29:54Frame at 30:27 from How To Make Your First $1 On Instagram30:27Frame at 30:59 from How To Make Your First $1 On Instagram30:59Frame at 31:31 from How To Make Your First $1 On Instagram31:31Frame at 32:04 from How To Make Your First $1 On Instagram32:04Frame at 32:36 from How To Make Your First $1 On Instagram32:36Frame at 33:08 from How To Make Your First $1 On Instagram33:08Frame at 33:41 from How To Make Your First $1 On Instagram33:41Frame at 34:13 from How To Make Your First $1 On Instagram34:13Frame at 34:45 from How To Make Your First $1 On Instagram34:45Frame at 35:18 from How To Make Your First $1 On Instagram35:18Frame at 35:50 from How To Make Your First $1 On Instagram35:50launch stage begins36:22Frame at 36:55 from How To Make Your First $1 On Instagram36:55Frame at 37:27 from How To Make Your First $1 On Instagram37:27Frame at 37:59 from How To Make Your First $1 On Instagram37:59Frame at 38:32 from How To Make Your First $1 On Instagram38:32Frame at 39:04 from How To Make Your First $1 On Instagram39:04Frame at 39:36 from How To Make Your First $1 On Instagram39:36Frame at 40:09 from How To Make Your First $1 On Instagram40:09Frame at 40:41 from How To Make Your First $1 On Instagram40:41Frame at 41:13 from How To Make Your First $1 On Instagram41:13Frame at 41:46 from How To Make Your First $1 On Instagram41:46Frame at 42:18 from How To Make Your First $1 On Instagram42:18the real launch numbers43:06
Watch next

More from this channel + related breakdowns.

11:49
Maria Wendt · Tutorial

How To Make Your First $500 Selling Digital Products

A creator who says she's done almost $14M in digital-product sales draws out the exact three-post sequence — one $97 offer, three Reels, two Stories, one carousel — that gets a total beginner to their first $500.

September 10th 2025
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