18:15Maria Wendt · Talking Head
What Really Led to My First $1M Month Selling Low-Ticket Digital Products
11,382 orders at $90 each, four stacked launches, and a three-year plateau that finally broke.
January 7thThe argument in one line.
A record single-day sales number was not luck but the output of a repeatable sequence: build the product customers were already asking for, publicly agitate the exact problem it solves for months, then run a tiered-pricing waitlist-to-launch email cadence.
Read if. Skip if.
READ IF YOU ARE…
- You already sell a digital product or course and want a concrete template for waitlist and launch emails instead of guessing at cadence.
- You have an existing audience or list and are deciding what to build next, rather than starting from zero.
- You want to understand how months of organic content can be used to pre-sell a product without ever mentioning it.
SKIP IF…
- You have no existing audience or repeat-buyer base yet — this playbook assumes months of built-up trust and an active email list.
- You're looking for paid-traffic or ad tactics — every mechanism described here is organic content and email, not ads.
The full version, fast.
The creator's biggest single-day sales number came from a sequence, not a lucky post. First, she let a year of repeated customer requests decide what product to build, instead of picking the topic she personally found most interesting. Second, she spent six to seven months publicly naming the problem the product would solve, without ever mentioning the product itself, so demand was already primed by launch day. Third, she ran a VIP waitlist with a consistent email formula, followed by a launch sequence with daily price increases that front-loaded urgency onto the cheapest first day, including a new three-emails-per-day cadence and one unscripted, emotional email that outperformed the planned pitches. The conclusion: big revenue days follow a three-stage psychological pattern, and hitting bigger numbers is a volume problem, not a luck problem.
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00:00 – 02:04
01 · Cold open: the $150K claim
States the record cash-collected number immediately and promises proof in three different ways before explaining any of the method.
02:04 – 03:54
02 · Proof: dashboard and Stripe
Screen-shares an analytics dashboard and Stripe payout page to back the income claim, comparing it against a documented prior personal record of $69,000.
03:54 – 10:46
03 · Rule one: let customers pick the product
Explains the launched product, a copywriting course, wasn't her first choice to teach but the one a full year of repeated customer requests pointed to.
10:46 – 15:21
04 · Seeding the pain point for months
Walks through organic posts made six to seven months before launch that named copywriting problems without ever mentioning the future course.
15:21 – 24:04
05 · Inside the VIP waitlist emails
Screen-shares the actual waitlist email sequence and breaks down the shared formula: state the outcome, tease the pain point, hype, restate pricing tiers.
24:04 – 27:44
06 · Inside the launch emails
Walks through the day-one launch sequence, including a new three-emails-in-one-day cadence and a second email aimed at people who needed more detail before buying.
27:44 – 31:51
07 · The vulnerable email that outperformed
Shows the day-two email written from an unfiltered, emotional place instead of a planned angle, which she says drove more signups than a scripted pitch would have.
31:51 – 36:40
08 · Why big days become the new floor
Reframes the record day through a three-stage scaling pattern and a volume-not-volatility argument, closing with a pointer to picking what to sell first.
Lines worth screenshotting.
- A record sales day was built from a product idea customers had been requesting for a full year, not the topic its creator found personally most interesting.
- Naming a problem's symptoms publicly for months before a product exists creates demand without ever pitching anything.
- A VIP waitlist's only real job is announcing that a launch is coming soon — early access and bonuses are secondary.
- Every waitlist email followed the same formula: subject line states the outcome, tease the pain point, build hype, restate pricing and deadline.
- A same-day 'did you see this?' follow-up, reusing the original email under a new subject line, recovers opens without new writing effort.
- Tiered launch pricing that raises the price roughly 50% each day concentrates the most urgency on day one, the most profitable day.
- Sending three launch emails in a single day, instead of the usual two, worked specifically because day one carried the steepest discount.
- Placing the buy link high in an email, not only at the bottom, increases clicks because not every reader scrolls to the end.
- A second launch email should add new detail rather than repeat the pitch, since anyone still on the list wasn't missing urgency, they were missing information.
- An unscripted, emotionally honest email describing genuine shock at a personal record sold more than a planned promotional angle did.
- What reads as inconsistent revenue is usually a volume problem, not a volatility problem — bigger numbers require more traffic, skill, and time than most people budget for.
- A big revenue day follows a three-stage psychological pattern: first it's mind-blowing, then it normalizes, then it becomes the new baseline expectation.
- Roughly 70% of this launch's sales came from email and about 30% from Instagram, even though the same written content was simply repurposed across both.
A record sales day is a system, not luck.
LAUNCH MECHANICS
The record day came from months of demand-testing and pain-point content converging into a tiered-pricing email sequence, not a lucky post or ad.
01Cold open: the $150K claim
- Leading with the biggest, most surprising number and promising proof in three different ways gives skeptical viewers a reason to keep watching past the hook.
- Reframing a huge one-day spike as an anomaly that is still repeatable sets up the rest of the video as a teachable system rather than a brag.
02Proof: dashboard and Stripe
- Backing an income claim with multiple independent sources, like an analytics dashboard and payment-processor payouts, is more persuasive than a single screenshot since each source can be checked against the others.
- Comparing a new record to a documented prior personal record gives a big number context that makes it credible instead of arbitrary.
03Rule one: let customers pick the product
- The most-requested product is not always the most personally interesting one to build; prioritizing demand over founder preference made the difference here.
- A product built from a full year of repeated customer requests starts the launch with built-in demand rather than needing demand created from scratch.
- Treating each new product as a bar to clear against the last one is a quality discipline that compounds into referral-worthy reviews.
04Seeding the pain point for months
- Publicly naming a problem's symptoms for months before a product exists builds awareness of the problem without ever pitching a solution.
- Talking about a problem in adjacent terms, rather than announcing a future product, keeps a launch from feeling sudden or purely promotional.
- A long pre-launch runway works because it's proportional to how long the product itself took to build, not because a fixed timeline is required.
05Inside the VIP waitlist emails
- A waitlist's only real job is announcing that a launch is coming soon; early access and bonuses are secondary incentives layered on top of that core function.
- Every email in a sequence following the same formula, subject line states the outcome, tease the pain point, build hype, restate the date and price, keeps a launch consistent without extra creative effort per send.
- A short same-day follow-up that reuses the original email under a new subject line catches people who didn't open the first send without new writing effort.
- Publishing the bonus and pricing structure inside waitlist emails sets buyer expectations before the cart even opens.
06Inside the launch emails
- Sending an extra email on the day with the steepest discount can work, since that day carries the most urgency to justify the added frequency.
- Placing the buy link high in an email, not just at the bottom, increases clicks because not every reader scrolls to the end.
- A second email in a sequence should add information the first one omitted, since anyone still undecided is missing detail, not urgency.
07The vulnerable email that outperformed
- When a planned angle for a promotional email isn't landing, switching to an honest, unfiltered account of how the moment actually feels can outperform a more polished pitch.
- Sharing genuine reactions to a personal milestone reads as authentic rather than promotional, which is part of why it drove more signups.
- Short last-call emails tend to outperform long ones; length should only grow when there's a specific reason, like making room for real gratitude.
08Why big days become the new floor
- A record-breaking day works psychologically in three stages: first it's mind-blowing, then it normalizes through repetition, then it becomes the new baseline expectation.
- What looks like inconsistent revenue is usually a volume problem, not a volatility problem; bigger numbers require more traffic, skill, and time than most people budget for.
- Comparing a huge single day to two prior years of near-zero annual revenue puts a so-called overnight success in its real multi-year context.
Terms worth knowing.
- Cash collected
- The total dollar amount a business has actually received in a given period, as distinct from sales that are invoiced but not yet paid or that get refunded.
- VIP waitlist
- A pre-launch email list people join to get advance notice, first access, and bonuses before a product goes on public sale.
- Tiered launch pricing
- A pricing structure where the price rises on each day of a launch window, rewarding whoever buys earliest with the lowest price.
- Did-you-see-this email
- A short follow-up sent the same day as an email blast, reusing the original message under a new subject line, aimed at people who didn't open the first send.
- Last chance email
- The final email in a launch sequence, sent right before a cart or discount window closes, built to create urgency for people who haven't purchased yet.
- Repeat customer rate
- The share of a business's buyers who have purchased from it more than once, often used as a proxy for product quality and audience trust.
Things they pointed at.
34:40channelAlex from OC (referenced business commentator)
Lines you could clip.
05:00
“The first thing that I did that most of you don't do, that I think is the most important thing, is I let my customers tell me what they wanted.”
12:40
“I was creating awareness around writing words that sell... I did it for a long, long time before I went to launch.”
25:20
“You should link to whatever you're selling high up in the email... you're gonna get more clicks per email and a higher overall click-through rate.”
33:30
“What you think is an indication of volatility is actually a lack of volume.”
35:50
“It's not because you're not working hard, you're just working hard on the wrong things because you don't have the right information.”
Word for word.
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metaphoranalogystory
00:00Well, yesterday was a very big day for me. I did a 100 over a $100,000 in cash collected. I'm gonna show proof in a minute in three different ways because I know it's a big income claim and, hey, skeptics, like, I get it.
00:11I totally validate that. Um, it's a big day for me. My highest cash collected day ever before yesterday was $69,000, and we did, uh, I did a 100 and almost a $150,000 yesterday.
00:23So we basically doubled my previous personal record, which is obviously super exciting. Now I don't make this is a personal record for me.
00:32This $100,000 and what I'm gonna show you, what I did, um, it's a personal record for me. My regular days with my just my automated sales are close to, like, 13,000 a day.
00:42So $100,000 a day in cash collected, big jump for me. It's an anomaly, but I still wanna show you what I did to create this anomaly because it is repeatable.
00:51And so I wanna show you what I did. Right? But first, I wanna just share my screen here and prove my massive income claim of a $100,000 in cash collected because trust me, I get it.
01:02So okay, let me go here to the Chrome. Okay. So this is my dashboard.
01:09I wanna make it dynamic so you can see all the data here. You can see my page views, my average order value, and my refunds. And then this here is what I did yesterday.
01:22So today, you can see here is the last day. Today is the fifteenth. We're 25 it's 9AM and we're at 25,000 today.
01:30And then this was yesterday a 150. And then I wanna show you in two other ways, so it's not just this screenshot. This is my Stripe account.
01:38You can see here my name at the top and then the payouts on my way to me. So about I think it was like 99,000 of that $1.50 came through Stripe and then they the rest of it is here in PayPal.
01:54And so I wanted to show you in a couple of different ways because obviously I think a $150,000 in cash collected in one day is a big income claim and so I just wanted to before I get into what I did, which I'm about to get into the specifics, I just wanted to show proof.
02:08You guys know me. I'm very transparent. I'm actually gonna be publishing my tax record, like my tax returns for the first time this year once they're done and they're they're almost done.
02:16So I like being transparent. I think there's a lot of people in our industry who aren't transparent, and so I actually take a lot of delight in backing up my numbers and being like, hey.
02:26Like, I get the skepticism, but also here's the proof. So what I'm gonna do, there's there's basically quite a lot of things that I did to have that anomaly of a day, and I just wanna go through them one at a time and show you what I did, if that's okay with you.
02:41Um, okay. So first thing that I did so this is a launch. Basically, what I did was I launched a new product.
02:46That's what created the spike. Those days that you saw in the chart where it was, like, 18,000, 15,000, 13,000, my regular days, those are just me selling all the products I make kind of on autopilot with ads and with my organic content and whatnot.
02:59That big spike was the launch of a new product. I tend to have big spikes when I launch a new product. A $150,000 is my biggest launch yet, but the that big spike came from a launch of a new product.
03:13Right? I created a new product and then I launched it. Now, when I do a launch, think I do things very differently than how most people do them and I think that's why they work so well.
03:22And so what I wanna do in this video is show you, walk you through what I did to get such good results because I've launched so many times now. Um, it's actually not a lot of work because I know what I'm doing and because we have just like a almost like a habit at this point. Like, it's muscle memory.
03:38I know exactly what to do. And I was thinking, was like, man, I bet, like, once I start sharing that I had my first 100 k day, people are gonna wanna know what I did. So I'll just get ahead of it and film a YouTube video on what I did.
03:48So first thing that I did really well before I did anything else, before I created the product, before I did any of the promotional stuff, which I'll share with you what I did, The first thing that I did that most of you don't do, that I think is the most important thing, is I let my customers tell me what they wanted. So the course that I created, the product that I launched, it was a copywriting course on how I write.
04:08So like the words I write on my Facebook posts, the words I write on my Instagram posts, the words I write on my landing pages, the words I write on my emails that I use.
04:17And so it's like how I write. My process for writing copy, for writing persuasive words that make people wanna buy.
04:24And I'm very good at that. I'm very good at phrasing things in such a way that, like, it triggers the buying emotions. I'm I do have that dial down to the point where it's instinct.
04:34But I didn't really wanna teach it. That would not a copywriting course would not have been my first pick. It's hard to teach, and it's very hard to teach well to to when something is so habitual to you and so instinctive to you and it's so second nature to you, it's actually very hard to articulate how to do that.
04:51And so that's why, me, a copywriting course would not have been the first thing that I picked. I would have picked something different because, uh, it's not the thing that I find the most interesting, personally.
05:02I'm I'm good at it, but it's sort of it's less of a challenge for me, and so it's less interesting. However, for a year, people have been asking me about launching a copywriting course.
05:14And so it just be as I got more and more customers teaching other things, it became really obvious that you guys wanted to know how I write the way I do, how I attract customers with my words. And so the first thing that I did was set aside the things that interest me or the things that I was more passionate about to help solve the problems you guys wanted solved, to teach the things you wanted to learn.
05:36And again, like, these are like skills. I'm interested in teaching all of this. I enjoy all of this.
05:42I just have a very long list of other things I wanna teach about, but that wasn't what the marketplace was telling me. The marketplace was telling me, we want this. Please answer this question.
05:51And that's the biggest thing that I did right because all these other things that I'm about ready to teach you, these specific strategies that are interesting won't work if you don't have a really good product. It won't work if you don't if you aren't solving the needs of your customers.
06:05And it's a basic business thing. This is not new information that you're hearing, but understanding something and actually implementing it and sticking to it when you don't really want to, I think are two totally different things and I think that's one thing I did really really well, which is I knew you guys wanted a copywriting course, so I took the time to film.
06:19It was literally 80 videos. It took it was the biggest course I've ever created. It was the hardest course I've ever created.
06:25It was very difficult to do well, um, but the reviews are already coming through, and they're through the roof. Like, I've never made a product this good. This is my best product by far.
06:35And so I put the work in, and that's my personal challenge to myself is every course has to be better than the last. Like, everything that I do has to be better. And you reach a point where, um, that's a lot.
06:45Like, if I'm gonna make this course better than the last one, my last one was so good, how do I top it? But I'm insistent on topping it. And so so all of that to say, that's the first thing that I did right is that I prioritized creating a product that I knew would do really well because you guys have asked me about it so frequently.
07:03Second thing that I did really, really well is I hinted at this topic for a very long time with my content, with my organic content. Meaning, I talked about and I'll I'm gonna show pull up some examples in a second here.
07:17But I seeded the importance of copywriting and writing persuasively long before I was going even anywhere in the process of getting ready to launch this product.
07:30So I was creating awareness around writing words that sell, around how if you say the right thing, you can get the sale. But if you say the wrong thing, you can lose the sale. And so I maybe once or twice a week for six or seven months was referencing copywriting without actually, like, talking about my copywriting course at all or asking them to get on a VIP waitlist or doing anything.
07:56I just talked about copywriting. And and I did it in, like, hey, instead of saying this, say this.
08:04Right? So I would do a bunch of reels where it was like, don't say buy now, say whatever. Right?
08:09Like, don't say buy now, don't say click here, don't say let me send you the link, don't say following up. So I had a long list of things like don't say this, and then I would also provide like what to say instead. Or I would talk about how, you know, like, just how crazy it is that I can write words and turn them into sales because it really it really is crazy to me that you can, like, take a phrase and then someone will pull out their wallet and buy it.
08:32It's crazy. And so I would talk about copywriting for a long, long time before I went to launch.
08:38And what that does is it creates awareness in your customer, a, copywriting is important, and b, they need to solve this problem.
08:48And so I took my time and again that was just because this course literally took so long to create. I don't normally take six or seven months to see the concept, but it just took me so damn long to create this course because it's so good.
09:01I was like, man, I got all the free time. I got all the time in the world to ramp this, like, to ramp this awareness around this problem up. And so really what, like, how you take that and put that in your business is what are you going to be selling?
09:14What's your product? And then talking about it, the micro problems or what happens if they don't know how to solve the problem. Like, so for my in my case, what happens if they don't know how to copyright?
09:24What happens if they don't know how to write persuasively? What are the problems they're gonna run into in their business? And then talking about that in your free content, in your nurturing content, in your Instagram reels or wherever you're posting content, your YouTube videos, wherever, um, very intentionally to bring awareness to, hey, this is a prop like, to your customer.
09:43Hey, this is a problem and I don't know how to solve it. And so you just slowly , just very slowly for months.
09:53In my case, you can do it shorter in most cases. But for me, was months. And then it's sort of built, and then like, okay, yeah, I really do and you're not like making it up.
10:02Right? We're solving a real problem. Like, people really do struggle to write persuasively.
10:06We're not born knowing how to copywrite. So we're not making up problems, but we're bringing awareness to the real problems they do have, and then we're presenting our product as a solution to that. And because you've been so intentional to pinch that pain point and just kind of scratch at it, um, your product as the solution becomes a really big relief.
10:23I know I've been needing to solve copywriting. I know I've been needing to learn how to do this, and I've been looking at different courses or I've been looking at different ways to solve this problem. Oh, and Maria has a course on this, this is perfect timing.
10:34Yeah, it's perfect timing but I orchestrated that perfect timing. So I'm gonna pull up some examples of this so you can see what this looks like. Okay.
10:40So I'm gonna share my screen here and just show you one. This one is was done four months ago as you can see.
10:48And it says it's act again, like four months ago, nineteen weeks ago. It's actually insane how many sales are won in this little micro word nuances. I'm not specifically even using the word copywriting very intentionally.
10:59Then I go on to say, it's beyond worth your time to learn how to say the right things and it's a skill that will never leave you. Again, I'm teaching and bringing awareness to how I'm not making up stuff.
11:09This is like I believe this, but I'm bringing awareness to it long before the product actually is even on people's radar. Because it can seem a little bit promotion y if you do it too soon because then it's like, and by the way, tomorrow I'm launching my course on blah blah blah.
11:24If you the longer time ramp you do this, the more it's just like really in their DNA, um, and then the more convicted they are, and then the more ready they are to buy. So if you wanna see what you should say instead of these phrases, comment scripts below. And this one, I mean, did I think it got something like 4,000 people opting into this.
11:40And so, again, like, it's it's not me specifically saying like, talking about copywriting, but I'm talking about things that are, like, one degree adjacent from that that are teeing up, like, in golf, how you tee up a ball that just to knock out of the park.
11:55All my sports analogies are probably all messed up, but whatever. You get what I'm saying where it's like it's it sets it up so then your product is the perfect solution for it. And I do this very intentionally, and no one ever talks about this with launch stuff.
12:08I think it's one of the big reasons why my customers are so ready to receive a product when I launch it. Because I do a lot of work to slowly, subtly, very intentionally get them ready to buy for me and just like hammer that pain point a little bit.
12:21What I wanna talk about next is like what I actually did for the launch itself. Let me turn off my gosh.
12:28It's one of these days, I'm gonna set this up so it doesn't do this. Okay. Okay.
12:34So so the wait list, that was the next thing that we did really well. Whenever we do a wait list, what it does is it is another level and then higher degree or a more intense degree of bringing awareness.
12:49With the VIP waitlist, what we're doing is bringing awareness that there's going to be a launch very soon. So it's basically like get your wallets ready. I'm gonna be launching something.
13:00If you are a hap like my repeat customer rate is insane. I think the average repeat customer rate is something like 20 to 30% and mine's like 60 to 70. Last time we did the math on this.
13:10And so my repeat customer rate is insane. It's because I put out good products that work, that's why.
13:16But typically what I know is, okay, if I tell people I'm gonna launch something that I know I have a solid core group of repeat customers that will buy. And that's as a side note, I'm so grateful for you.
13:26I saw so many names that I recognized come through by my copywriting course yesterday. Um, there's so many names that I recognize.
13:33You're in my, um, Facebook group perhaps or just you've been a customer for a while, and so I actually recognize the the names of my core repeat customers. Um, you guys are usually the ones that leave me really good reviews and stuff too.
13:46So the what the waitlist does is it brings awareness to the fact that there's going to be a launch soon. That's really its only goal. They do get emailed first, so they do get first chance to buy, which sometimes we launch things where it's like, the first 25 people are gonna get this incredible bonus.
14:01And so or, like, the first 25 people are gonna get this price. And so there's a purpose to the VIP emails in that, like, in that sense. But the the overarching bigger goal is to let everyone know whether you end up even getting on the wait list or not, it's to let you know that we're gonna be launching something.
14:22So what I wanna do is pull up the actual wait list emails that I used so you can just like just please use them for your own launches. I'm just gonna put wait list.
14:33I'm gonna pull this up in Google. And then I know I'm not sharing my screen so I'm just gonna pull it up and then I'm gonna I have to be really careful like to share my screen for privacy reasons. So let me find my wait list emails.
14:48Here we go. That way you can just see exactly what we sent here. Let me let's do its thing here.
14:57Okay, here we go. Turn the circle on. Okay.
15:01So, we did I think we did a total of yeah, three or maybe we did. I guess we did four waitlist emails.
15:08Okay, I write everything. By the way, I'm gonna I'm gonna move this slightly over so you can see it. Excuse me.
15:17To this day, every word that is written is written by me. I write everything. I think it's so important.
15:23It's such a highly leveraged skill. So, um, essentially, if you look at these emails, what are we saying?
15:31We're making the subject line basically what they're gonna learn when they buy the course. So just like result you're gonna get.
15:40And then we tease it a little bit, so maybe we mention a pain point and then what we do that's better and then we're building hype.
15:49This is kinda like the hype section here. We we follow a very similar format for all of our VIP waitlist emails, and we'll switch out a little a few things here and there, but this is essentially the formula we use for every launch that we do.
16:01Then we title the course, and again, this is the key here, we're letting them know it's launching in a few days. And then we give a heads up.
16:08So usually we do something a little different for every launch. So like the last launch we did, we did I think it was something like the first 100 students got price a which was cheaper And that was chaotic because we had like that was really tough because what happened was we had so many people try to buy that we like, some people ended up like, more people than we wanted ended up getting the cheaper price, which is fine.
16:29We didn't mind. It wasn't about the money. It was more about, like, our integrity.
16:32Like, if we say the first 100 students are gonna get x y z, we wanna be able to actually like do that and it was we had so many people checking out. It was just long story short, was chaotic. So we didn't wanna do that for this time.
16:41We wanted to do something that was a little bit more black and white which is okay, on day one, the price is gonna be this and then today is as I'm the day I'm filming it is is day two of the launch and it's doing decently well still.
16:54I we kinda knew that the big day would be this day but still we're trucking along and it's like not I mean it's 9AM and we're at $25,000 or so for the day already.
17:02So we'll probably end if I were to take a guess, we'll probably end the day around like 50,000 for a total of 200,000 between the two days.
17:10But may maybe more. I mean, it's only 9AM so it it could be more. And then the next day, it's gonna end.
17:16The the final price of this course is gonna be $1.97, and so we're sort of letting everyone get in on it early.
17:24So if you know your final product is gonna be, you know, let's just say a thousand dollars, maybe day one is $2.50, day two is 500, and then day like, the day three and beyond is the full price of the course.
17:38And then the reason why you should get on the waitlist, you're gonna get first notifications before anyone else.
17:46And then if you're on the waitlist, you get access to really good bonuses that you don't wanna miss. So we tend to tag the pay waitlist and then they get automatically added. Bonuses automatically appear for them so it's less work for us.
17:58And then just click here to get on the waitlist. I can't wait. This is the best course I've ever created by far which is true.
18:04My manager, my general manager Wendy, she she's biased obviously but she said the same thing and her feedback typically as is her role is to tell me all the ways a course can be improved.
18:18Right? So typically her job is like you forgot to do this, you need to add this, people are gonna wanna know this. So typically when she gives me feedback on a course, it's not it's not like it's negative, but it's more just like there's a lot of things that rightly so need to be improved and I'm grateful for the feedback.
18:33Um, but for her to come back with this one and have no critiques and some nice compliments meant a lot coming from her. So she, you know, I'm biased or she's biased, but, yeah, I do think it's the best course I've ever created.
18:44And then, um, a little thing that we do is we do this thing called the did you see this email? And the did you see this email is the same email again, just a little bit later in the day with one sentence.
18:58I think you might have missed this. Or like, hey, did you see this? Right?
19:02So we sent this one at 7AM PST and we sent this one at 2PM. It's the exact same email except with a different subject line and that sentence. And then everything else under here is exactly the same.
19:12And then the next day we sent, it looks like two emails as well which is copywriting course. Again, like, that's just, like, what the product is.
19:19We're trying to bring awareness to the product. So we don't try to get fancy with the subject lines at all. We just try to inform them.
19:25More hype, problem, solution, hype, hype, hype, hype, hype, and then the heads up, similar to the thing before.
19:39And then a nice little summary, the earlier you buy, the less you pay, basically. And then you need to get on the VIP waitlist, More hype.
19:46See you soon. So if it's a similar you can see here these emails follow similar things. What's the pain point?
19:51Here's the solution. Hype hype hype hype hype. Meaning like hyping it up.
19:56Like getting people excited about it. And then it helps when you really believe in your product, by the way, because it's really hard to create hype over something you're not confident in.
20:04Um, and then the last chance is always important, like a last chance to get on the VIP waiting list. People open last chance emails a lot, so we like to we like we send last chance emails a lot, I feel like. Just in general, I open last chance emails.
20:15I might not even know who the person is that's emailing me but I'm like, oh, what's my last chance for what? Like it's you just get worried. This is your very last reminder and then highly requested courses launching soon with a new pricing structure.
20:28Click here to do that. No purchase necessary. I can't wait to see you soon.
20:31And then just the hype here is in the p s because I like to keep the last chance emails shorter than the rest. I would say for me, this is a long last chance email.
20:40My I'm gonna pull up my launch emails in a second and show you those. You'll see my last chance email, which I think you're getting you're gonna get to see before it even goes out because I think the last email for this launch hasn't even gone out yet. So you guys are gonna get to see this before it even goes out.
20:57That's what we did for the VIPs. You can see here the last so we launched on the fourteenth. The last VIP email was sent the day before the launch opened.
21:09I can't remember why we did it that way. I I would have normally hold on.
21:18Eleventh, twelfth, tenth.
21:21Yeah. That's weird. So normally, I don't know why we did it this way.
21:24I maybe we just messed up. I normally do, like, the VIP list emails goes and then the next day is the launch.
21:33So I'm not sure why we waited a day. I think you kinda lose a little bit of momentum when you do it that way. It's best to just like, hey, this is what's happening.
21:40I can't remember why we did it that way but so yeah. It might have been no, because it was a Monday.
21:45I don't know why. We'd maybe I guess it sounds like we just messed up. So but that's fine.
21:49It still did great. And we ended up having, I think, something like 2,500 people on this VIP wait list. Okay.
21:55So now what I wanna do is show you my actual launch emails. So let me pull up those launch emails.
22:02Hopefully, this is it.
22:06Okay. Cool. So we had to make some changes because I I was I wrote these really either really early in the morning or really late at night, and the prices didn't double from day to day.
22:19They went from like, they increased by 50%, and so we just fixed that. But basically, these are the launch emails.
22:24I wanna go over when we sent them because we did something new this time that I think really made a big difference. And then I wanna break down each email.
22:33So we sent the first one was yesterday at 7AM, and then at 12PM, and then here's what we did new is we did three emails on the first day of the launch. We normally do two emails.
22:42This is the first time we've ever sent three emails to our list in one day. The reason we felt like it would be okay this launch versus other ones was because of the fact that the first day was price wise was so much cheaper than the other days.
22:55So the first day, it's $97. The next day, it's raising by 50%. We felt that the majority of the launch promotion should be on the first day when they're gonna get the best deal.
23:08So that's what we did that was new. We normally don't send the 12:00 email. So we normally just send a 7AM and a 5PM, but I think we did great with the three per day.
23:16I think I'm probably gonna keep doing it moving forward because people are okay with a lot of launch emails and I almost feel like they're more okay with more in one day than they get tired of it quickly over a period of days.
23:31That's my hunch and it seemed to work out really well for us this year or this launch. So with my launch emails, the key is to keep it very simple and very readable.
23:41So I don't go into too much, um, here. I just basically say, hey.
23:47It's launched. Here's what you're gonna get. So prices double tomorrow.
23:50That's incorrect. That should say prices increased by we changed it in the actual, like, active campaign stuff, um, but whatever. Potato, potato.
23:57It's here. It's a sub decline, and then prices increase tomorrow. Copywriting course is finally launched.
24:02Link to it right there. This is a pro tip for you guys. I have, like, a tickle in my throat.
24:08You should launch to whatever you're like, link to whatever you're selling high up in the email. So don't just have a link down here at the bottom. Put it here too.
24:16You're gonna get more clicks per email and a higher overall click through rate by doing that. Um, six months in the making, more hype. It's called blah blah blah.
24:24I mean, you can see here these emails actually aren't even that different than the VIP waitlist. They're just a little shorter, and it's less about, hey.
24:31It's gonna be launching and more like it's here. And then we sent this one. Um, had 2,000 sign ups at the time of me writing this email.
24:39And so, like, hey. Glad to see that you guys did this. It's flying off the shelves.
24:44I think at this point, it we had something like like 500 sales. We ended up having by noon no.
24:53By noon yeah. By noon it was like 500 sales. We ended up with like over a thousand by the end of the day.
24:59Like a thousand course enrollments. But it was around 500 at the time. And so it's flying off the shelves.
25:04There's two reasons why. One, the price of the course literally doubles tomorrow. Again, that's me speaking incorrectly, but we fixed that before we sent it out.
25:10And then two, this is what I want you to see on the second email. I share in the email a little bit about what you get. So this one was just like, hey, it's available.
25:19Click here to buy it. This one is I'm gonna bring some of the details to you in this in this email. And by the way, once they buy this course, they they they get tagged with a product tag, like, course purchase tag, and they won't get any more of these emails.
25:35So if someone's getting the second email, it's because something about the first email wasn't enough to make them buy, which is why on the second email, I'm adding in a little bit about what you get versus the first email. Um, 97 today, tomorrow, grab it before I double the price.
25:50Again, we fixed all of the because I didn't double the price. And then this is the third email, last call. Again, like, you'd like you know how we do those last call emails.
25:59You're gonna miss out really hitting the, like, FOMO angle. And then, hey, heads up. Notice how this one's a little bit shorter.
26:05This is a heads up. You're gonna miss out on snagging my brand new copywriting course. I know she's biased, but I let a few of my team members review it ahead of time, and Wendy said it was the best copywriting course she ever took, which I put them in.
26:14I didn't have any testimonials for this course because it was brand new, and so I'm like, well, I'm just gonna pull it out of my butt basically. I wasn't sure what I was gonna do and then Wendy was like, by the way, can make a testimonial for you if you want, and she did.
26:26But I also felt like in the email I should clarify that it's coming from a team member, so, you know, take it with a grain of salt because these people look like are my team members. Um, it's only 90 it's blah blah blah, it jumps up to $1.97.
26:40Again, is me forgetting that we weren't doubling the price, we were raising it to $1.47 which today is day two so it's still $1.47. Tomorrow it's gonna be $1.97. And then these are the emails I wrote very late last night to go out today.
26:54So this one it's 09:47AM. This one went out like two and a half hours ago which is how I was feeling last night.
27:02So I was a little numb, which is true. Eight hundred and ten. So by the time we sent the email this morning at 7AM, it was over a thousand.
27:09I put an image in there. You might have gotten this email. And then click here to check the course before I raise the price.
27:15Again, it's sort of hitting that like price is rising angle. What I do when I write these emails, just so you know, like, what's my thought process or or like why do I write them? Like what how do I write them basically?
27:26I just share what's going on in my mind and on my heart. Like, I just speak very honestly and very unfiltered.
27:34And so I first, when I first sat down to write these emails, the Wednesday emails, I was I had other ideas for like the angles I wanted to hit, but it wasn't working like and this is what I like articulate in the copywriting course is like, sometimes when you write, it just doesn't work.
27:51Like you you're running into a block and the angle you thought you were gonna use isn't the angle that you're actually supposed to use. And so what you do is you just get your mind quiet and you're like, what do I wanna say? And what I really wanted to say was thank you.
28:03Like you guys helped me have a personal record. I've never sold a thousand students in a twenty four hour period in my life. And so that was I was feeling overwhelmed.
28:12I was feeling shocked. I was feeling a little numb. And so I just said that.
28:16I didn't I didn't keep it those emotions to myself, just shared. And again, like, we sent this email and a ton more people enrolled because I'm always tapping into that theory or that principle of sharing what feels aligned to share, just sharing what's on my heart.
28:34And then this is my last email to you. This is a short one. So this is typically like how I do last calls.
28:41And and honestly, all of these emails are a little long. I like to keep last call emails very short. Like, in my perfect world, I'm I'm keeping a little bit more in for this email.
28:53But in my perfect world, just to, like, quickly edit this, it would be something like this. Like, this short.
28:59I love I'm just gonna, like, show you so you can really see, like, this is the finished product. I love little emails like this.
29:07I think they do so well. However, for this one, I really want to take the time to express my gratitude so that's why I'm keeping all of that in there. Um, but I love the short little ones just so you know.
29:19Okay. I'm gonna take a sip of water. I wanted you guys to see these emails just kinda see how it worked because I did put some content out on Instagram and I did put some content out.
29:30I think it was just on Instagram. Like, I did a reel and a story on this and maybe a carousel.
29:37And it got sales. Right? Like, I have almost 300,000 followers on Instagram.
29:41Like, it definitely got sales, but certainly not to the level that my emails did.
29:48And so I wanted to really go over the emails and just kinda show you what worked so well there. I think probably something like if I were to take a guess based on what Rose told me, probably 30% of the sales came from Instagram, and then, like, 70%, maybe even more came from my emails.
30:06So I don't really think I did anything special with the reels or anything. It was just, like, repurposing what I wrote for the emails.
30:13So the email content was more important to show you. Okay. So a quick note that I wanted to go over with you is how this works for me in terms of scaling my business.
30:24How, like, having a big cash day is actually really important in the process of scaling my business because what it does mentally is it . So typically, the pattern will look like this for me.
30:36I will have a really big day, like today, and then it, like, blows my mind, breaks through a lot of limiting beliefs, resets the bar on what I think is possible.
30:49So 100 k, a 150 k day for me, that's doing that. Like, oh my god. 150 k in one day.
30:54Like, my mind is blown. I'm having to recalibrate to, like, level up internally to, like, just, like, hold space for that amount of money because it's it's a lot mentally and emotionally to deal with. It's a lot of responsibility.
31:06You know, there's fears that come up. We fear success as much as we fear failure. And so all of that, like, the first stage is just to, like, resetting the bar of what's possible.
31:17Then we tend to do it a few more times. So previously, $69,000 was my personal record.
31:23The first time we hit somewhere in that range I think it was like 56,000. And so it was like okay, 56,000 that's a lot, 69,000 that's a lot and then we'll do like an occasional like $60,000 day, $50,000 day, $30,000 day, right, like those bigger days and it becomes a little bit more normalized.
31:41We're like okay, that's really great, that was a great sales day. But you're not like how I'm feeling today where it's like, holy shit. We did a $150,000 in a day.
31:49Right? Like, it it's not that, like, mind blowing, completely overwhelming amount of, like, plateau breaking money.
31:57So first, it blows your mind, then you're like, okay. That's a great sales day. You normalize it.
32:02It's normalized. You you don't necessarily expect it every day, but you're not, like, freaking out when it happens.
32:08K? Then what happens is it becomes your daily average.
32:13So where I'm at right now, around 13 to $15,000 per day is my average. If I don't make $13,000, it's not a good sales day for me.
32:22If I have like a $7,000 a day, $8,000 a day, that's a bad sales day for me. And so but a long time ago, remember, like, I made $63 in my entire first year.
32:32So the first year, made $63. And then the second year, I made $350.
32:39And so once upon a time, a $10,000 day, a $13,000 day, a $15,000 day was mind blowing to me.
32:46It it would have triggered me as much as this $150,000 day triggered me. Not in a bad way, but just in a, like, way.
32:54And so as I tend to scale, first it blows my mind, then I normalize it, then it becomes my default, and anything less is like a bad sales day.
33:05And so what that means and the truth that I accept, the reality that I accept is that $100,000 days are going to be normal for me. And that if I ever have a day at some point in the future, if I ever have a day where I make $700,000 in a day, that's going to be a bad sales day for me because that's the pattern.
33:23That's the trajectory. And I'm sharing that because I want you guys to know that this is what it looks like to scale. No one ever sat down and told me that.
33:31No one ever said, like, understand that your big days eventually become your normal days. And I'll share something with you that I think has been so perfectly summarized. Alex from OC said it.
33:41I'm a I watch every video he puts out. I'm a big fan. I'm friends with his friends.
33:44I'm like, wonder where you're removed from him. And he said something though in in in several videos that I think just hits the nail on the freaking head, which is what you, um, like, what is what you think is an indication of volatility, meaning like a lack of consistent sales, a lack of consistent revenue, is actually a lack of volume.
34:05Meaning, you have to do so much more than you think you do in order to hit these numbers. And I don't necessarily mean you have to work so much harder, but you have to do so much more than you think you do in order to hit these big numbers.
34:22So meaning, you have to get way more visitors and traffic than you think you do in order to hit those numbers.
34:29You have to master way more skills than you think you do. You have to take way more time than you think you do. So for me, this I'm on year 11.
34:37Maybe I think almost year 12. In September, it'll be year 12 of doing this. Like I shared, I did $63 in my first year, $350 in my second year.
34:48Honestly, you had shown up the way I showed up over a two year period and only made essentially $400 after two years of working on this really like, giving it my all for two years, would you quit?
35:00Probably. I think a lot of people would. I know a lot of people would.
35:05And so all of this takes so much more than you think it does. And one of the things that I think I'm gonna work on, because I think it'll be really helpful for you guys, is like just collecting the data on like okay, this is what your conversion rate needs to be.
35:20This is how many people you need to get to view your traffic. This is just like, here's the industry data, here's what we aim for. If So you're like, oh, I'm not making sales, but then you like have a 100 people visit your checkout page in a month, well then you know why you're not making sales.
35:34You should make like, if the average conversion rate is one to 2%, and you send a 100 people to your checkout page in a month, expect to make one or two sales in a month. We send thousands of people to checkout pages per day.
35:47And the other thing that I will add is you shouldn't get discouraged when you know this data. Our students in my coaching group, I have like a teeny little coaching group, they are just starting out.
35:59They're just beginners but because they understand the numbers that they need to hit, they see results way faster. That's what we're learning is the more people understand the numbers they need to hit, the more they their brains are just like, oh, okay.
36:10And you go and hit those numbers. So it's not because you're not working hard, you're just working hard on the wrong things because you don't have the right information and you don't have the right data. So I wanted to share all of that because it's it's important to put these big numbers, hundred k days in context of a, how long it took me, b, all the things I had to do to get to that point.
36:29Finally, last thing, if you don't know what to sell, that's your very first step. Watch this video that's gonna show you how to do that.
The Hook
The bait, then the rug-pull.
She opens by stating the number outright, a personal record nearly double her previous best, and promises proof in three different ways before explaining a word of the method behind it.
Named ideas worth stealing.
11:40concept
Pain-point seeding
Publicly naming a problem's symptoms for months before a product launches, without pitching the product itself, so the eventual offer feels like the obvious answer instead of a sales pitch.
Steal forany launch with an existing audience and a multi-month runway before the product is ready
16:40list
Waitlist email formula
- Subject line states the outcome
- Tease the pain point
- Build hype
- Restate launch date and pricing tier
- Flag the bonus for early joiners
The recurring structure used across every VIP waitlist email in this launch.
Steal forany pre-launch email sequence for a list that doesn't yet have access to buy
25:00concept
Tiered launch pricing
Price increases roughly 50% each day of the launch window, so day one is the cheapest and most urgent, and the price keeps climbing until it settles at full price.
Steal formulti-day digital product launches with an existing list to email daily
34:10model
Three-stage scaling mindset
- Mind-blowing anomaly
- Normalized occasional occurrence
- New daily floor
How a single record day eventually becomes the new baseline expectation for revenue, described as a repeatable psychological pattern rather than a one-time event.
Steal forreframing a revenue plateau as a mindset problem rather than only a traffic problem
How they asked for the click.
VERBAL ASK
36:30next-video
“If you don't know what to sell, that's your very first step. Watch this video that's gonna show you how to do that.”
Ends on a single, low-friction pointer to a companion video about choosing what to sell, rather than re-pitching the course that was just discussed.
MENTIONED ON CAMERA
Visual structure at a glance.
