Big Idea

The argument in one line.

A simple webinar splits cleanly into two timed stages — teaching that builds trust through free value, and a seven-step pitch delivered with confidence — and getting either stage wrong reliably kills the ability to convert one hour of talking into thousands of dollars in sales.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

You're a coach, consultant, or course creator who wants a repeatable webinar structure instead of winging it live.
You already have an offer to sell but feel awkward or unstructured when it's time to pitch.
You want a timed framework for how long each part of a sales presentation should run.

SKIP IF…

You're looking for webinar software, tech setup, or ad-traffic strategy — this is purely about structure and delivery, not tools or traffic.
You want a hype-heavy, high-production webinar script — this is a stripped-down, plain-slide format.

TL;DR

The full version, fast.

A simple webinar splits into two timed stages: teaching, where you build trust by actually solving a specific problem for free, and pitching, where you sell the paid offer. The teaching stage opens with a short welcome and problem-highlight before spending the bulk of time teaching real solutions on plain, one-idea slides — busier designs distract from the message. The pitching stage breaks into seven sequential sub-stages with target times: a one-minute permission-to-pitch opener, 15-20 minutes on what's included, five minutes each on who it's for and testimonials, three minutes on pricing, an invitation to buy, and an optional bonus gift, ranked so what's-included, pricing, and the ask matter most. The practical takeaway: rehearse the entire webinar at least three times before going live, record those run-throughs to catch pacing problems, and expect roughly two years of reps before pitching feels natural rather than rushed or nervous.

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Chapters

Where the time goes.

00:00 – 00:50

01 · Cold open + hook

States she can make $20K+ from one webinar and promises to walk through the exact simple structure, plus the standard subscribe ask.

00:50 – 05:22

02 · Teaching Stage: structure, topic choice, slide design

Breaks the Teaching Stage into a 5-minute welcome/agenda, a 10-minute problem highlight, and teaching/solving the problem for the remaining half of the time, plus advice to pick a topic people already ask about, give away the best material for free, and keep every slide to one simple idea on a plain background.

05:22 – 09:59

03 · Pitching Stage: the seven timed sub-stages

Introduces the Pitching Stage with permission to pitch confidently, then lays out its seven timed sub-stages: letting them know you'll pitch (1 min), what's included (15-20 min), who it's for (5 min), testimonials (5 min), pricing (3 min), the invitation to buy, and an optional bonus gift.

09:59 – 11:53

04 · Ranking the pitch + delivery tips

Ranks the pitch sub-stages by importance (what's included, pricing, and the invitation to buy matter most) and gives delivery tips: be concise and confident, project your voice and smile, practice the full webinar at least three times and record it, then slow down since nerves make people rush.

11:53 – 13:01

05 · Patience + CTA

Closes with a reminder that mastering webinars takes about two years of reps, points viewers to a full workshop example, and the standard subscribe outro.

Atomic Insights

Lines worth screenshotting.

A well-run one-hour webinar can generate $20,000 or more in sales.
A webinar breaks into exactly two stages, teaching and pitching, and skipping either one kills conversions.
The teaching stage should run about 45 minutes to 1.5 hours total, split roughly in half between highlighting the problem and actually solving it.
Giving away your best material for free doesn't cannibalize sales, it increases conversions later.
A webinar slide should hold one idea in simple text on a plain background, since busy slides pull focus off the words being spoken.
The pitching stage has seven distinct sub-stages, each with its own target time, from a 1-minute permission-to-pitch opener to a 15-20 minute what's-included breakdown.
Saying 'if you have everything you need, feel free to leave now' before pitching removes awkwardness, because everyone left is there voluntarily.
Not pitching an offer with confidence is a disservice to people who genuinely need what's being sold.
Ranking pitch components by importance clarifies rehearsal priority: what's included, the invitation to buy, and pricing are non-negotiable; testimonials and audience-fit are secondary; a bonus gift is optional.
Practicing a webinar three full times before going live, and recording those run-throughs, is what actually fixes pacing and unclear sections.
New presenters talk too fast out of nerves, turning a 90-minute planned webinar into 20 rushed minutes.
Mastering webinar delivery realistically takes about two years and dozens of live reps, not one lucky first attempt.

Takeaway

The two-stage structure that turns a webinar into a sales engine

WEBINAR STRUCTURE

Every high-converting webinar splits into a teaching stage that earns trust for free and a pitching stage broken into seven timed sub-stages, so a rehearsed sequence replaces guesswork.

Split any webinar into two stages: teaching, which proves you can solve the problem, and pitching, which makes the offer — skipping the second stage out of discomfort is the most common mistake.
Structure the teaching stage as three blocks: a 5-minute welcome/agenda, a 10-minute problem highlight, then the bulk of remaining time actually teaching the solution.
Give away your best material for free during the teaching stage — more value delivered up front raises conversions later instead of lowering them.
Keep every slide to one simple idea on a plain background; multiple colors, fonts, or graphics pull attention away from the words being spoken.
Structure the pitch as seven timed sub-stages: permission to pitch (1 min), what's included (15-20 min), who it's for (5 min), testimonials (5 min), pricing (3 min), the invitation to buy, and an optional bonus gift.
Rank pitch sub-stages by importance instead of weighting them equally: what's included, the invitation to buy, and pricing carry the most weight; who-it's-for and testimonials matter but less; a gift is optional.
Rehearse the full webinar at least three times end-to-end before going live, and record the practice runs to review pacing and clarity.
Expect roughly two years and dozens of live reps before a webinar pitch feels natural — treat early attempts as practice, not failure.

Glossary

Terms worth knowing.

Teaching Stage: The first half of a webinar, where the presenter builds trust by educating the audience on solving a specific problem, before making any offer.
Pitching Stage: The second half of a webinar, broken into seven timed sub-stages, where the presenter introduces and sells a paid offer.

Resources

Things they pointed at.

05:21productGet Clients Now Program ↗

12:23linkRecorded example webinar workshop ↗

Quotables

Lines you could clip.

00:12

“It's not uncommon at all for me to spend one hour doing a webinar and make $20,000 or more from that one webinar.”

concrete high-number hook→ TikTok hook↗ Tweet quote

05:09

“You deserve to pitch.”

short, punchy permission-giving line→ IG reel cold open↗ Tweet quote

05:21

“I have such confidence in my offers that I feel selfish when I don't talk about what it is I do.”

confidence reframe, quotable as-is→ newsletter pull-quote↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphor

00:00Today, I'm going to be showing you how I created a very simple webinar that closes tons of clients. Super simple, and I'm gonna walk you through every step of the way. The thing is, webinars for a lot of people feel really overwhelming, and they kinda do them wrong.

00:14So I'm really excited in this video to walk you through everything you need to do in order to create a webinar that makes you tons of sales. The truth is webinars took me a long time to master, but once I figured it out, it's not uncommon at all for me to spend one hour doing a webinar and make $20,000 or more from that one webinar.

00:31So I think I figured it out and they can be really lucrative. So I'm pumped. Let's get into today's video.

00:37By the way, if you're new here, we make videos every single week, three a week on things that you need to do to grow your business, make more money, get more followers online. So be sure to hit subscribe so you don't miss any of my super high quality, super helpful videos. Um, a good webinar is broken into two main stages.

00:54K? First stage is the teaching stage, and the second stage is the pitching stage.

01:00You can call the pitching stage whatever you want, but really it's pitching. It's where we wanna make the sale. So what I'm gonna do now is and and just so you know, typically, this one is forty five minutes.

01:11This one is forty five ish minutes. Again, sometimes it can be sixty minutes and thirty minutes, so don't overthink it. But generally, most webinars that I've been to are about one point five hours long.

01:22That's the basic structure and stages of a webinar. Now what I wanna do is I wanna break down each one of these stages so you have an even better idea of what's inside.

01:32Usually, there'll be a welcome or, an agenda. So welcome, and that is about five minutes long. Then what I do is I will usually sort of highlight and explain the problem that I'm gonna be solving.

01:43So highlight and explain. So it's basically like, here's what you might be struggling with. Here's why it's horrible.

01:49Here's why we're talking about it. This creates a lot of interest and it motivates people to stick around because they you've shown that you really do understand the problems that they're struggling with.

01:58This is usually about ten minutes. We have the main chunk, which is teaching and solving that problem. So if you think about it in terms of colors, which is kind of one of the ways I like to think, have this, and this is sort of like the gets them warmed up.

02:10It gets them started. Then this middle stage is also super important. You're gonna take the problem.

02:15You're gonna highlight it. You're gonna get them interested. You're gonna really help them.

02:19You know, maybe you're punching the pain points a little bit. So they're like, yeah. This really is a problem I wanna solve.

02:23And then obviously, the most important part is that you're teaching and solving the problem. And dude, there are so many webinars that are all fluff and they aren't actually teaching and they aren't actually solving a problem. Don't be that webinar.

02:35Like, actually help them, actually solve a problem, actually give value. That's gonna go a long, long way.

02:41Now what I wanna do is just offer a couple pointers on this. I just wrote them down.

02:46I'm just gonna read them off my list here. So teaching stage, you're going to teach on a topic of your choice. You get to choose.

02:51It can honestly be anything, but the second thing I would advise you to do is, like, pick a topic that people ask you about or something that you know is a frequently asked question in your industry or something that a lot of people struggle with. It's going to make your webinar in general more interesting for you to able to come to.

03:06I usually spend, like I said a little earlier here, I spend about half the time teaching. This last thing that I would wanna leave you with before we talk about the pitching stage is don't worry about giving away too much for free. I always give away my best stuff.

03:20You know, the more value you provide now, the more conversions you're gonna get later. So I never worried about, oh my gosh. Am I giving away too much free stuff?

03:28I just really helped solve problems for people. I really gave value, and then there was more conversions later. Last thing I would say is if you do decide to design slides, keep it really, really simple.

03:41Don't overthink this too much. I'm literally gonna show you. I'm gonna draw this out.

03:45This is what your slide should look like. K? If you're in Canva doing it, you have your slide, you're gonna have your text, maybe you make it a little bigger.

03:52Right? But your text is gonna be simple in the middle like this, and then you're gonna have a very simple soft background color. Something really simple like this is all your slide design should be.

04:04And the reason for that is it's not just like it's easier to do, but the reason for that is this keeps people focused on the actual material.

04:13This keeps people focused on what you're actually saying. If you compare that to like this, and it's got all these fancy designs on it. You've got some patterns here.

04:22You've got some gold glitter. You've got text, text, text, text, tons of text, tons of text, tons of text.

04:33You've got multiple super bright colors. Let's say you've got your oranges here, and maybe you've got some green here.

04:39Like, this is just chaotic. You can just feel the difference.

04:44It's just a lot busier, and it feels a little overwhelming. And now I'm kind of focused on the style of the design versus the actual material.

04:52Versus here, all I'm focused on is the actual text. That's what we want.

04:57So keep your slide design simple. Don't make them complicated. Now let's talk about the pitching stage.

05:01K. This is stage two. Pitching stage is really important.

05:04It's just as important as the as the teaching, and I'm just gonna state this. You deserve to pitch.

05:11You deserve to give people information on what it could look like for them to work with you, and they deserve it too. I have such confidence in my offers that I feel selfish when I don't talk about what it is I do.

05:23Because I know that, for example, the Get Clients in Our program can help so many people. It's a real life changer for my students. If I'm not providing them the opportunity to improve their life, I'm being selfish.

05:33So the pitching stage is not an area that you wanna skimp on because you're worried about what people will think or, you know, you've got other issues with confidence. That's a whole another topic for another video, but I'm just gonna say this for right now, pitch and pitch with confidence.

05:48Here's what I'm gonna do. This is how we make it not weird. K?

05:50There's a couple things you can do to make you feel really comfortable when you're pitching. So these are the different stages of your pitching section of your webinar. If you compare this stage to this stage, right, this is there's only three stages.

06:04Here, there's seven stages. So right automatically, we know, okay, the pitching's a little different.

06:10So the first stage is one minute. Second stage, and we're gonna talk about each one of these stages, is fifteen to twenty minutes.

06:16Third stage is five minutes. Fourth stage is five minutes. Next stage is three minutes.

06:21Do you obsess over keeping it exactly one minute or exactly three minutes? No.

06:27But it's so that you have a general framework for how long it should take, so you're not talking and spending fifteen minutes on something that should only take you one minute. K? Let's talk about these stages.

06:38First stage is letting them know I will pitch. Now I'm gonna give you and if you're taking notes, you might wanna write this down exactly. I'm gonna give you exactly what I say because this creates space.

06:50So I'll feel comfortable punching pit I will feel comfortable pitching because I know I've created space for them to leave. So in other words, anybody that stays to the end is there because they want to.

07:01They're interested in hearing what it is I have to say. So what exactly do I say? I say, what I'm gonna do now is talk a little bit more about this program and how it can help you get more clients.

07:12If you feel you have everything you need to get clients, feel free to pop off. So if you got everything you need to get clients, pop off. But if you aren't landing clients the way you want to, this is a program that can help you.

07:24So stick around. So now I feel very comfortable to pitch because I just create an opportunity for everybody to leave if they wanted to leave. So that is the first one.

07:32Second thing, and I want you to be really confident here, is what's included. So what's included in the program or in the service or in the product, whatever it is they're buying? What's included?

07:42What you get? Be confident here. I'm actually gonna write that down.

07:45Your program's amazing. Like, don't even know need to know you to know that your program is probably amazing. And if it is, and you know it is, be confident.

07:52Really sell that. Um, and then the next section that is five minutes long is who is the program for or product or service. Be honest here.

08:01So we're honest. If the get clients in our program is not a good fit for somebody, we'll tell you. Right?

08:05We really only want a certain kind of people in our or certain kind of industries in our program, and so we're honest about that. You should be too. Testimonials, if you don't have those yet, you can skip the stage, but try to get testimonials as soon as you can because it's really important.

08:19Pricing is three minutes. It's literally how much it is. Super simple.

08:24And then inviting them to buy, literally, like, I'd like to invite you to join to get clients in our program. It's gonna help you get more clients. I usually give them a gift for sticking to the end, so the gift is gonna go in the next the last stage.

08:38So I'm gonna mark these in order of importance with red being most important. So we'll start with the most important stages. Obviously, this is an important stage, the what's included, what you get.

08:46It's important to be really clear here. A lot of times people don't buy because they don't know what's included. The invitation to buy is also really important because that's basically where you're saying, hey.

08:54Like, if you're ready to get more clients, come join. Still important stages, but sort of less important is the who's it for and the testimonials, but the the pricing is actually red.

09:05Obviously, you didn't even know how much it is. So this is their red one. And then the gift is sort of a yellow.

09:09It's optional. You don't need to give a gift, but if you want to, you can. So most sections are pretty important.

09:15As you can see here, they're either very important or pretty important. What I have learned about this whole pitching stage is to give yourself time and patience to master it.

09:24You're not gonna be good at this right away. So I wrote down a couple tips here for the pitching stage. I'm just gonna read off of it.

09:30One, be concise and clear when you're describing your product. So when you're talking about what you get, when you're talking about the value, be concise and be clear.

09:38Two, be confident. I talked about it a lot, but it's important. If you're like, yeah, I have this thing, and I'd love for you to buy it.

09:44Like, nobody's gonna buy it. Right?

09:47You project. You literally physically sit up straight. You project your voice.

09:52You smile. That's another tip I have in here. Is you smile when you speak because we can hear that energy.

09:57We can hear that. These are all things I've learned. I'm I'm very shy on camera naturally.

10:01I'm very I'm an introvert. So I've learned to smile when I'm on camera. I've learned to project my voice.

10:06I've learned to lift my chin so I have stronger body language. These are things I've learned over time that project confidence from my screen to your screen.

10:16Third thing is practice your webinar at least three times, literally going through the whole webinar. So going through the welcome and agenda stage, the highlighting and explaining the problem stage, the teaching and solving that problem stage, and then moving to the pitch stage, letting them know you're gonna pitch.

10:33What's included? Who is it for? Testimonials, pricing, the invitation to buy, and then the gift if you choose to give a gift.

10:41Practice all of that three times before hosting a live. It's super important to work out the kinks and figure out what's a little unclear.

10:50Don't even try to host it live before you practice at least three times. And ideally, you record it and you watch the practice back. And then another one is to slow down.

11:01So when you're on a webinar, if you're like me, you're gonna be kinda nervous.

11:07So you'll be talking really fast. You're like, oh, I'm so excited to have everybody here. I can't wait.

11:12Let me teach. And what should be an hour and a half long webinar ends up being twenty minutes because of how fast you're speaking. So slow down, speak slowly, speak clearly, speak with confidence, Give yourself the time to do it right.

11:25And then finally, I would say, give yourself patience. You know?

11:29Just it takes time. Webinars are not something that you master right away. I want you to think, okay.

11:34I'm gonna do this, and in two years, I'm gonna be good at webinars. Like, I'm gonna do 24 webinars before I'm any good at them. Like, it really does take that long.

11:42Students of mine who are in my 100 k mastermind, and they've now mastered webinars, they'll tell you it took a while to learn how to do it the right way, and it didn't come easy. It was from a lot of practice.

11:54So really give yourself time. Don't expect you're gonna be good at webinars for at least a year or two. Like, it really does take that long.

12:01However, once you master it, it's a really good use of time because you have a webinar and you make tens of thousands of dollars in sales, like, right then and there. So it's a good use of time, but you work for it. By the way, if you wanna see all of this in action, if you wanna see all these stages in action, you should totally watch the webinar that I have.

12:20So if you go to mariawent.com/workshop,workshop, which you can do either by entering that or clicking the link in the description, you can see what it looks like for me to do one of these in action. I highly advise you take a look at it and watch and see what I do.

12:32It's a really good webinar. It's a really good training, um, and it'll walk you through, um, all my little secret things that I do. So I highly recommend you go to mariawent.com/workshop if you wanna see one of mine in action.

12:43It'll be super helpful for you. Thank you so much for watching. Hopefully, you found this helpful.

12:47If you liked it, hit that like button. If wanna you be sure to not miss any of the videos that I make on growing your business, making more money, collecting more cash, putting more of it in your bank account, be sure to hit that subscribe button so you don't miss any of my videos. I will see you in the next video.

The Hook

The bait, then the rug-pull.

One creator claims she can make $20,000 or more from a single one-hour webinar, and lays out the exact two-stage structure, drawn live on a whiteboard, that gets her there.

Frameworks